Marlboro Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed chronologically with the earliest ones first.

From early in the 1900's Marlboro was marketed as a cigarette for the ladies. The cigarette brands that survived the end of World War II were the few that were distributed to the soldiers and Marlboro was not one of them. The brand was somewhat revived several years later still being marketed as a brand for the ladies. With the early 50's there began a suspicion that smoking cigarettes had something to do with lung cancer. Filters were generally decided to be the answer but Real Men, which was where the sales dollars were, didn't smoke a filter cigarette. The question then became how to make this cigarette appeal to men? The Leo Burnett advertising agency in Chicago was consulted and came up with campaigns that showed Real Men smoking Marlboro. First came the series with men with a tattoo on their smoking hand, tattoos were masculine then. Next came the long-running cowboy series, all in an attempt to convince the public that men could demand a filter too. The Marlboro Man became as famous as other Leo Burnett creations, the Pillsbury Dough Boy and the Jolly Green Giant.


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AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Black and white 4 1/4" x 5 3/4" ad for the cigarette that made the claim to be "Mild as May". There is a picture of a lady, from just above the lips down, holding a lit Marlboro in her fingers as she absently plays with the cigarettes in the pack that is perfectly positioned in the picture. The claim is also made in the ad, very important for the ladies which is who this cigarette was intended at this time, that the "Ivory Tips Protect the Lips".
May 1936
The American Home
1
$5.50
View Marlboro 55

Three color 4 3/4" x 12" ad for what was then considered to be "America's Luxury Cigarette". The headline, done in a high-end font, says that "Most of life's luxuries come high...buy anyone can afford Marlboro" and there is a picture of an opened pack of these cigarettes with a totally different look than what we would see just a few years later. The text claimsd they were "Merely a Penny or Two More" and showed they were available in Plain Ends, Ivory Tips or Beauty Tips (red).
February 1949
Holiday
1
$5.50
View Marlboro 54

Three color 4 1/2" x 10" ad for cigarettes that is very unusual. On a pink background is a photo of a baby, leaning forward and looking like he is trying to talk. The words that are coming from his mouth are "Gee, Mommy. You sure enjoy your Marlboro."
November 1950
The American Magazine
0
$6.00
View Marlboro 20

Black and white 10" x 14" ad for their Filter Cigarette in the Flip-Top Box. There is a picture of a grim-faced man staring off into the distance as he holds his lit Marlboro in the hand that bears the tattoo. The headline claims that "You get a lot to like - filter - flavor - flip-top box" and that the "easy-drawing filter feels right in your mouth".
October 1, 1956
Life magazine
1
$5.00
View Marlboro 53

Black and white 10" x 14" ad from the Tattooed Hand series for their Long Size Filter Cigarette. There is a picture of a stern-looking man pouring a hot liquid from his thermos into a cup being held in his hand with a tattoo of an eagle on the back while he holds a lit Marlboro between his lips and looks away from the camera. The headline says "Marlboro You get a lot to like - filter - flavor - flip-top box". The text begins by saying "Here's old-fashioned flavor in the new way to smoke" and the ad shows a picture of their New Flip-Top Box. At the bottom of the ad is the information that it is "Made in Richmond, Virginia, from a new Marlboro recipe". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
0
$5.00
View Marlboro 50

Black and white 10" x 14" ad for their Filter Cigarette in the Flip-Top Box. There is a picture of a handsome man leaning against a tree and slowly exhaling the smoke from the lit Marlboro that he is holding in the hand that bears the tattoo that identifies the male smokers in these late '50s advertisements. The headline claims that "You get a lot to like - filter - flavor - flip-top box". The text talks about the old-fashioned flavor and the filter that "works fine but doesn't get in the way"
April 15, 1957
Life magazine
0
$5.00
View Marlboro 52

Black and white 10" x 14" ad for their Filter Cigarettes. This ad has a picture of a male hand holding a King-Size Soft Pack of Marlboro cigarettes to offer one to the public. The ad text mentions that these are "Also available in the famous Flip-Top Box" and claims that "The better the makin's the better the smoke". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1959
Life magazine
1
$5.00
View Marlboro 48

Full color 9 1/2" x 13" ad for their Filter Cigarette. The ad has a picture of a hardy man standing with his jacket thrown over his shoulder and a cigarette between his lips. Visible on the hand that holds his jacket is a tattoo of an anchor on the back of his left hand. The ad headline claims that "You're smoking better when it's Marlboro". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1959
Life magazine
1
$5.00
View Marlboro 40

Full color 9 1/2" x 13" ad for the cigarette with the Filter-Flavor Formula. The ad has a drawing of a cowboy with a marine tattoo on the back of his hand lifting a saddle up. If a guy that macho smokes Marlboro, you should too. The ad headline tells you that "The better the makin's, the better the smoke. You get better makin's in a Marlboro". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 28, 1959
Life magazine
1
$5.00
View Marlboro 35

Black and white 9 1/2" x 13" ad for their Filter Cigarettes. The ad has a photo of a man who is relaxing after a relaxing day of fishing. The photo shows him, still wearing his waders, lying with his head against his tackle box as he smokes a cigarette. The ad headline asks "Why don't you settle back and have a full-flavored smoke? try Marlboro - the filter cigarette with the unfiltered taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1, 1960
Life magazine
0
$4.50
View Marlboro 17

Black and white 9 1/2" x 13" ad with photos of football great Sam Huff, both in action and sitting and enjoying his cigarette. The ad headline encourages you to "Take a tip from Sam Huff - settle back and have a full-flavored smoke. Try Marlboro - the filter cigarette with the unfiltered taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 5, 1960
Life magazine
0
$4.50
View Marlboro / Huff 1

Full color Two-Page (19" x 13") ad with a picture of a man, still in his bathrobe, sitting in his easy chair with his feet up. He has a cigarette in his left hand, an opened pack in his right and a carton with the gift tag from Santa on the table next to him. The ad headline says that "You give a lot to like with a Marlboro".
December 15, 1961
Life magazine
1
$5.00
View Marlboro 19

Three color 9 1/2" x 13" ad for their Filter Cigarettes. The ad has a photo of football great Paul Hornung leaning against his locker with a lit Marlboro between his fingers. The ad headline asks "Why don't you settle back and have a full-flavored smoke?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 19, 1962
Life magazine
1
$5.00
View Marlboro 29

Full color 9 1/2" x 12 1/2" ad for their Filter Cigarettes. This ad is like an earlier ad but this ad has a full color picture of Green Bay Packer running back Paul Hornung. Paul is leaning back against his locker smoking a Marlboro while dressed in a red shirt, black pants and a yellow jacket. The ad headline asks "Why don't you settle back and have a full-flavored smoke? Marlboro the filter cigarette with the unfiltered taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1962
Look magazine
1
$5.50
View Marlboro 41

Black and white 10" x 13" ad for their Filter Cigarettes. The ad has a black and white picture of a man wearing the trappings of a cowboy lighting a cigarette at night with the lights of a major city in the background. The ad says this, and everywhere else, is "Marlboro Country" and talks about this cigarette having "the clean, brisk flavor of Marlboro's famous Richmond, VA recipe...". This ad is done in black and white but in the upper right hand corner of the ad are samples of the red and white soft pack and crush-proof box that Marlboro comes in. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
$4.50
View Marlboro 44

Three color 9 1/2" x 13" ad for the Flavor you get from a Marlboro. The ad has a picture of a man man in cowboy gear leaning on a log fence and enjoying a Marlboro in spite of the fact that a horse is standing in front of him, staring him in the face. The ad headline assures us that "There's a world of flavor in Marlboro Country" and the ad text calls Marlboro the "filter smoke with the flavor reputation". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 24-31, 1963
Saturday Evening Post
0
$4.50
View Marlboro 46

Three color 9 1/2" x 13 1/2" ad for the cigarette that's King in Marlboro Country. The bottom of the page has a black and white picture of a man riding his horse toward the camera through the underbrush. The ad text claims that with this cigarette "You get a lot to like: a man's world of flavor in a filter cigarette". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 4, 1963
Life magaZine
0
$4.50
View Marlboro 38

Black and white 9 1/2" x 14" ad for their exclusive Selectrate Filters. The ad has a picture of a man sitting astride his horse and lighting his Marlboro. There is a scenic and chilly scene in the background of snow-covered mountains and a lake with ice beginning to form. The headline tells you to "Come to where the flavor is...Come to Marlboro Country" and the text talks about the Selectrate filter and their Richmond Recipe. The rider may not be looking at the camera but the horse certainly is. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1964
Life magazine
0
$4.50
View Marlboro 51

Full color 10" x 13 1/2" ad for their Filter Cigarettes. The ad has a picture of a cowboy who is squatting down in the middle of a corral to play with two of his dogs. This man has a lit Marlboro between his lips and the ad headline has the tip "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 26, 1965
Life magazine
1
$4.50
View Marlboro 43

Full color 9 1/2" x 13 1/2: ad for their Filter Cigarettes. The ad has a drawing of a cowboy adjusting his saddle as he smokes his Marlboro and looks to his right. The headline urges you to "Come to where the flavor is. Come to Marlboro Country".
May 14, 1965
Life magazine
1
$4.50
View Marlboro 56

Full color 9 1/2" x 13" ad for Marlboro Filter Cigarettes. The ad has a picture, taken from behind, of a man in a sheepskin vest and a cowboy hat sitting with a group of men while he smokes a Marlboro and holds a cup of coffee in his hand. The ad headline encourages you to "Come to where the flavor is. Come to Mrlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 4, 1965
Life magazine
1
$4.50
View Marlboro 37

Full color 10" x 13" ad shows an evening on the range. Several cowboys sit astride their horses among their herd of horses and light their cigarettes as the sun sets. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 19, 1966
Life magazine
1
$4.50
View Marlboro 4

Full color 9 1/2" x 13 1/2" ad for their New Marlboro Menthol Green. The had has a picture of a cowboy riding his horse across a picturesque meadow while holding the reins of another horse that is also saddled. The ad tells that "Now there's a new flavor partner to famous Marlboro Red". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 26, 1966
Life magazine
1
$4.50
View Marlboro 45

Full color 9 1/2" x 13" ad for their Filter Cigarettes. This ad has a picture of a large man wearing western clothes and a serious look on his face while clasping his hands in front of him, smoking a Marlboro and leaning back against the sides of a fence. The had tells you to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 16, 1966
Life magazine
1
$4.50
View Marlboro 49

Full color 9 1/2" x 13" ad that announces the arrival of Marlboro Menthol Green. The ad has a picture of a man riding a horse toward the camera. Behind him, filling the entire backdrop, is a wall of vivid, green trees. The ad headline says "New Marlboro Menthol Green" and calls it a partner to famous Marlboro Red. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1, 1966
Look magazine
1
$4.50
View Marlboro 39

Full color 9 1/2" x 13 1/2" ad for their Filter Cigarettes. There is a drawing of a long, lean cowboy standing in the field with a small group of horses grazing behind him pausing in his daily activities to light up and emjoy a Marlboro. The headline asks you to "Come to where the flavor is. Come to Marlboro Country" and the caption by the picture of the opened pack says "You get a lot to like with a Marlboro - filter, flavor, pack or box".
February 24, 1967
Life magazine
1
$4.50
View Marlboro 57

Full color 10" x 13" ad shows a man in a western style hat smoking a cigarette while he stands in front of a set of Longhorns that are attached to the wall. The ad headline says that "The Longhorns come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 18, 1967
Life magazine
1
$4.50
View Marlboro 9

Full color 9 1/2" x 13" ad for their New Marlboro 100's. The ad has a picture of a cowboy holding a cigarette to his lips while the silhouette of a longhorn can be seen in the background. The ad headline announces that "The Longhorns come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1, 1967
Life magazine
1
$4.50
View Marlboro 25

Full color 10" x 13" ad shows a man in a light colored cowboy hat and wearing a white shirt holding on to a white horse with a white rope. He is smoking a cigarette as the ad headline says to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 29, 1967
Life magazine
1
$4.50
View Marlboro 10

Full color 9 1/2" x 13" ad for their Red and Extra-Long 100's. The ad has a picture of a weathered cowboy leaning on a saddle tossed over a stand in a barn. He is pausing in his hard day to enjoy his Marlboro. The ad headline calls you to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 8, 1967
Life magazine
1
$4.50
View Marlboro 36

Full color 9 1/2" x 13" ad shows a man standing in the doorway of a barn as evening falls. The ad headline says to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 12, 1968
Life magazine
1
$4.50
View Marlboro 11

Full color 10" x 13" ad shows a cowboy-style man resting and enjoying his Marlboro. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 16, 1968
Life magazine
0
$4.50
View Marlboro 2

Full color 9 1/2" x 13 1/2" ad has a close-up photo of the face of a weather-beaten cowboy who is relaxing with a Marlboro. The ad headline asks you to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1969
Life magazine
1
$4.50
View Marlboro 24

Full color 9 1/2" x 13" ad for their Cigarettes and for the Marlboro Beach Outfit you can get. The ad has a picture of the Cannon Beach Towel, with Marlboro written in large letters, and the Beach Bag / Inflatable Pillow spread out on the beach while a couple is in the background walking in from the ocean. The ad contains a coupon that you can fill out and send in with $2.50 and two end panels from a pack or box of Marlboro to get one of these gifts. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 29, 1970
Life magazine
1
$4.50
View Marlboro 33

Full color 9 1/2" x 12 1/2" ad shows a cowboy with a white hat standing against a rough sawn wall and enjoying his Marlboro. The ad headline asks you to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 16, 1970
Life magazine
1
$4.50
View Marlboro 5

Full color 9 1/2" x 12 1/2" ad has a photo of a cowboy wearing a white hat and chaps who is smoking a Marlboro as he carries a saddle over his shoulder. The ad headline says "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 2, 1971
Life magazine
1
$4.50
View Marlboro 22

Full color 9 1/2" x 12 1/2" ad shows a cowboy riding his horse across a rocky beach with the single word "Marlboro" across the bottom of the ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1971
Life magazine
1
$4.50
View Marlboro 14

Full color 10" x 12 1/2" ad that shows a close-up photo of a cowboy in a white hat and vest smoking a Marlboro. The ad headline says to "Come to where the flavor is". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 2, 1971
Life magazine
1
$4.50
View Marlboro 8

Full color 10" x 12 1/2" ad shows a cowboy riding his horse, smoking a cigarette and preparing to lasso something off screen. The ad headline encourages the reader to "Come to where the flavor is. Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1, 1971
Life magazine
0
$4.50
View Marlboro 1

Full color 9 1/2" x 13" ad has a photo of a weathered cowboy wearing a white hat and smoking a cigarette as he leans against a tree trunk that is more weathered than he is. The ad headline is the simple reminder to "Come to where the flavor is." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 29, 1971
Life magazine
1
$4.50
View Marlboro 15

Full color 10" x 13" ad shows a cowboy lighting a cigarette while leaning against a weathered wood wall that has a saddle thrown over the top. The ad headline tells you to "Come to where the flavor is. Come to Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 19, 1971
Life magazine
1
$4.50
View Marlboro 7
Full color 9 1/2" x 13" ad for their Marlboro Reds and Longhorn 100's. The ad has a cold photo of a mountain scene where two cowboys are riding their horses across a snowcovered field under a clear sky. The ad headline is the familiar "Come to where the flavor is. Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1971
Life magazine
1
$4.50
View Marlboro 30

Full color 9 1/2" x 13" ad for their Filter and 100s Cigarettes. The ad has a picture of a ranch hand wearing snow shoes standing in the middle of a snow covered field by a barb wire fence that is in need of repair. He has tools to repair the fence in his right hand and he is staring off into the distance to his left as he takes a draw from the Marlboro that he holds between his lips. The ad headline invites you to "Come to where the flavor is. Marlboro Country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 21, 1972
Life magazine
1
$4.50
View Marlboro 28

Full color 7 1/2" x 10 3/4" ad has a photo of a cowboy with a cigarette in his mouth holding tight onto a rope that is attached to something behind him. The ad headline states "Come to where the flavor is. Come to Marlboro Country".
May 1972
Playboy
1
$4.50
View Marlboro 21

Full color 7 3/4" x 10 3/4" ad shows a cowboy riding after a loose steer and preparing to rope him. The ad has the simple headline "Marlboro".
July 1972
Playboy
1
$4.50
View Marlboro 6

Full color 15" x 12" Two-Page ad for their Red and Longhorn 100's. The ad has a picture as big as all outdoors of a cowboy in a yellow slicker starting a ride up a long green covered hill. The ad headline is the familiar "Come to where the flavor is. Come to Marlboro Country".
October 1973
Playboy
1
$4.50
View Marlboro 31

Full color two-page 15 3/4" wide x 11" tall ad for their Marlboro Red and Longhorn 100 cigarettes. The ad has a photo of two cowboys who have been driving an old wagon pulled by two horses that have stopped to check things over and smoke a Marlboro. The ad headline tells you to "Come to where the flavor is. Marlboro Country".
July 1974
Playboy
1
$4.50
View Marlboro 26

Full color 7 3/4" x 11" ad that shows a group of cowboys fording a river with their wagon and several spare horses. The ad headline encourages you to "Come to where the flavor is. Come to Marlboro Country".
May 1975
Playboy
1
$4.00
View Marlboro 13

Full color 7 1/2" x 10 1/2" ad for a gift you could receive by sending in 2 end labels from a Marlboro product and $7.00. This ad offers a Steerhide belt and special edition buckle done by Bob Seriver. The ad has a picture of the belt and buckle and a close-up of the detail on the buckle.
December 8, 1975
Sports Illustrated
1
$4.00
View Marlboro 42

Full color 7 1/2" x 10 1/2" ad has a photo of a cowboy slowly riding his horse along the edge of a vegetation covered creek. The ad headline asks you to "Come to where the flavor is. Marlboro Country"
March 1977
Playboy
1
$4.00
View Marlboro 23

Full color Two-Page 15 3/4" wide x 11" tall ad for Marlboro Red and Longhorn 100 cigarettes. The ad has a photo of one cowboy driving a small herd of horses across a shallow creek. The ad has the familiar "Come to Marlboro Country" headline.
May 1977
Playboy
2
$4.50
View Marlboro 27

Full color 7 1/2" x 10 1/2" ad for their Cigarettes and for a Riggin' Bag that is being offered for sale. The ad has a picture of a very sturdy looking leather bag that is shown lying on the ground with a picture of several cowboys behind it. The ad offeres this item for $90.00 and two end labels from any pack or box of Marlboro.
May 1978
Playboy
1
$4.00
View Marlboro 32

Full color 7 1/2" x 10 1/2" ad has a photo of several cowboys rounding up a group of wild horses in a field as the sky looks like a storm is coming. The ad headline says 'Marlboro Lights - The spirit of Marlboro in a low tar cigarette".
March 1979
Penthouse magazine
1
$4.00
View Marlboro 3

Full color 9" x 12" ad for Marlboro Lights. The ad has a photo of a cowboy riding toward the camera over some gentle rolling hills. The ad says "The spirit of Marlboro in a low tar cigarette." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
1
$4.00
View Marlboro 16

Full color 8" x 10 3/4" ad that offers a Hudson's Bay Coat for $185.00 plus two end labels from a Marlboro product. The majorityof the ad has a photo of a cowboy wearing one of these coats riding through a snow covered forest and there is an inset photo of this coat along with the needed information.
October 1981
Penthouse
1
$4.00
View Marlboro 34

Full color 8" x 10 3/4" ad that shows a cowboy sitting on his horse while his horse and another one drink from a clear, still mountain lake. In the background are snow-covered mountains and gentle rolling hills of green.
July 1982
Penthouse
1
$4.00
View Marlboro 12

Full color two-page 15 1/2" x 10 1/2" ad for the real taste of Marlboro. The ad has a close-up picture of a cowboy sitting on his saddle with his hands looping his rope and the headline saying the familiar refrain "Come to where the flavor is. Marlboro Country".
May 1984
Cycle World
1
$4.50
View Marlboro 47









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