Maidenform Ads

Looking at the counters on my pages I have noticed that this page is being visited quite often these days, in fact, many people seem to have this page bookmarked. For this reason I will try and find and list as many of these ads as I can. They are few and far between but I will do what I can. Most of these ads seem to have appeared in one issue of a magazine only so the number of ads to be found are limited. I welcome any emails about specific ads you are looking for or questions you may have.

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first


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During my youth I read many things, including Mad Magazine. One of the things that I still remember from the magazine's early issues was their take-off's of the "I dreamed I was ----- in my Maidenform bra". Seeing these original ads reminds me of some of those humorous moments.
 
e-mail Vic with questions

DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Black and white 2 1/2" x 6" wartime ad for their Brassieres. As an indication of what was important at that difficult time in the life of the world the opening headline of this ad declares that "For 'Length of Service' you can always depend on Brassieres by Maiden Form". The text indicates that there is not a steady stream of this product coming to your local store and it asks you, "Don't be discouraged" because "Dealers receive regular shipments, so try again". There is a picture of a smiling brunette wearing a Maiden Form and, like every other ad during this time, it urges you to "Buy U.S. War Bonds".
May 22, 1944
Life magazine
1
$9.50
View Maidenform 58

Black and white 5" x 6 3/4" ad for their Ariette Bra which they called "a new design for Youthful Figures..". The ad shows two models wearing different styles and the text tells they were available in 100% pure White Irish Linen, gay Plaid Gingham and in Tearose Broadcloth. The ad also claims that "Dealers receive shipments monthly".
October 28, 1946
Life magazine
0
$9.00
View Maidenform 32

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Black and white 4 3/4" x 10 3/4" ad with a photo of a lady in a white skirt with a striped sash holding a handbag and tossing her arm up. The ad headline tells us that "I dreamed I went shopping in my Maidenform bra".
September 1949
Today's Woman
0
$10.00
View Maidenform 16

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Full color 9 1/2" x 12" ad for their Maidenette bras. The picture in this ad shows a woman wearing a gold-colored skirt, black gloves, a white hat and a white bra standing as she lifts her right arm up with a hankerchief or something similar in it. The background is all blurred lights but it might be that she is standing on a street trying to hail a cab, a job that she shouldn't have much trouble in achieving. Her message to the public is that I dreamed I went to the theater in my maidenform bra and the claim is made that "There is a Maidenform bra for every figure."
October 1950
Woman's Home Companion
1
$11.00
View
Maidenform 63

Full color 10" x 12 1/2" ad shows a dark-haired, young lady in a red skirt holding open her red jacket. The ad story is "I dreamed I was a toreador in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1951
Woman's Home Companion
0
$11.00
View Maidenform 1

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Black and white 4 1/2" x 13" ad for their Allo-ette bras. There is a picture of a seductive lady adorned in a black floor-length skirt and a black Allo-ette bra. She is standing with her arms outstretched with a sheer cape-type item stretching toward the floor while her face has a look like you would see on characters from horror movies in the '50s. The ad headline has her saying "I dreamed I was bewitching in my maidenform bra". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
0
$10.00
View Maidenform 44

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Full color 9 1/2" x 12" ad for their Chansonette bras. In this picture we have an Egyptian woman lying on a bed covered with the skins of animals and there is an Egyptian figure on the wall behind her. She is wearing a split-skirt, necklaces and a crown to go along with her white Chansonette bra and haughty look while the headline has her saying I dreamed I played Cleopatra in my maidenform bra.
May 1952
Woman's Home Companion
0
$11.00
View
Maidenform 64

Black and white 5" x 13 1/2" ad for their Allo-ette bra. The ad has a picture of a lady leaning out of the back of a streetcar. This lady is wearing a full skirt, some matching sleeves and a white Maidenform bra while she holds a parasol that she has yet to unfurl. The ad headline has her saying I dreamed I rode a streetcar in my maidenform bra. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 11, 1952
Life magazine
0
$10.00
View Maidenform 28

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Black and white 5" x 13" ad with a Baseball theme for their Over-ture bras. There is a picture of a woman, standing tongue-in-cheek and holding a baseball in her throwing hand which is positioned ready to throw, wearing a pleated light-colored skirt with a black belt, white gloves and a white Over-ture bra as she stands on a platform decorated with colorful bunting in a filled baseball stadium. The ad has her saying I dreamed I opened the World Series in my maidenform bra and the text continues by saying "What marvelous control! I'll be winning every inning". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 15, 1952
Life magazine
0
$10.00
View Maidenform 52

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Black and white 4 1/2" x 13" ad for their Maidenette bras. This ad has a picture of a lady in a dark, flowing skirt, a black Maidenette bra, black gloves and a dark hat waving her right arm upwards where there is an Arabian Lamp floating in the air. The headline has her saying "I dreamed I was bewitching in my maidenform bra and gives prices starting at $1.75 for this product. This ad headline is the same as another one used but the picture is different. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1952
McCall's
0
$10.00
View Maidenform 54

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Black and white 5" x 13" ad for their Maidenette bras. The ad has a picture showing several oversized playing cards with the top card being the Queen of Hearts. The Queen on this card, with the typical mirror image, shows the top half of a lady who is only visible from the waist up. What you can see on her is a white Maidenette bra, a crown perched on her head and bracelets around her right wrist as she softly places the back of that hand under her chin. The headline has her saying I dreamed I was Queen of Hearts in my maidenform bra and the text continues with descriptions of characters from the decks of cards being enamored with the beauty shaped by this amazing product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 16, 1953
Life magazine
0
$10.00
View Maidenform 51

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Black and white 5" x 13" ad for their Etude Bra. The ad has a border that looks like movie film and shows a woman wearing a skirt, cape and a white Etude Bra gushing with emotion as she holds an oscar in her right hand. The headline has her saying "I dreamed I won the Academy Award in my Maidenform bra". The text mentions a price starting at $2.00 with a price starting at $3.00 for the Etude Minor which is designed with padding for the "small bosomed figure".
April 1953
Woman's Home Companion
0
$10.00
View Maidenform 55

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Black and white 4 3/4" x 13" ad has a drawing of a lady in a full skirt, gloves and Etude Maidenform Bra. She is yelling in excitement and waving her left arm as she enjoys a roller coaster ride in a car that seems to be floating above the rails. The ad headline has her saying I dreamed I rode a roller coaster in my Maidenform bra. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1953
Life magazine
0
$10.00
View Maidenform 20

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Black and white 5" x 14" ad for their Over-ture bra. This ad has a picture of a lady wearing a full skirt that looks like it was made from a quilt and her Maidenform bra and she is dancing around a scarecrow. The ad headline has her saying I dreamed I went square-dancing in my maidenform bra. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
0
$10.00
View Maidenform 29

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Black and white two-page 10" x 10 1/2" ad for their Maidenette bra. The ad has a picture of a lady in net stockings, a short skirt and a Maidenette bra lying on her back as she waves her arms at the completion of the magic trick. She is saying I dreamed I was sawed in half...in my maidenform bra.
November 1953
Woman's Day
0
$10.00
View Maidenform 42

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Black and white 5" x 13" ad for their Etude bras. We see a picture of a woman wearing a white formal dress, gloves, a crown and an Etude bra and sitting in an opera box with opera glasses in one hand, a fan in her other and a look of boredom on her face. She is saying that I dreamed I went to the opera in my maidenform bra and the text describes how wonderful this bra is. Prices and sizes available are listed at the bottom.
March 1954
Woman's Home Companion
1
$10.00
View
Maidenform 62

Full color 8" x 11" ad for their Chansonette bras. This ad has a picture of a lady in a green skirt with with flowers attached to the front and a green headpiece to go with the white bra that she is wearing. In the picture are nine other ladies wearing short skirts, white bras with their heads covered with various masks and the ad headline has the first lady saying "I dreamed I went to a masquerade in my maidenform bra".
April 1954
Woman's Day
0
$11.00
View Maidenform 34

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Black and white 4 3/4" x 11" ad for their Pre-Lude bra. The ad has a picture of a lady wearing a tight skirt with a strange belt, gloves, a clown's hat that matches her belt and this Maidenform bra as she stands in the middle of a knee-high box with her arms outstretched and a very strange look on her face. The ad has her saying I dreamed I was a jack-in-the-box in my maidenform bra. The ad mentions a price of $2.00 for this style bra while one made from stitched pima broadcloth was $2.50
May 1954
Woman's Day
0
$10.00
View Maidenform 35

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Black and white 5" x 10 3/4" ad for their Maidenette bra. The ad has a picture of a lady wearing leopard-skin pants and a Maidenform bra while holding up the leopard-skin top that she has removed. Her picture has been placed on top of boxes that are on top of cartoon elephants and she is under the headline I dreamed I went on a safari in my Maidenform bra".
October 1954
Woman's Day
0
$10.00
View Maidenform 38

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Black and white 5" x 13" ad for their Etude bras. There is a picture of a woman wearing a full-length skirt, a necklace and a white Etude bra standing in front of a number of full-length mirrors and looking at the camera with her hands both held up to her face. The reflections of her stack up in the mirrors as she says that I dreamed I lived in a house of mirrors in my maidenform bra. There are several lines of lyrics in the text beginning with the phrase, "Mirror, mirror on the wall".
November 1954
Woman's Home Companion
0
$10.00
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Maidenform 65

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Full color 9 1/2" x 12" ad for their Chansonette bra that was available for $2.00. There is a picture of a lady with an uncomfortable smile on her face as she sits in her designing studio surrounded by gowns on mannequin as she is drawing her next creation. She is wearing a colorful skirt and a feathered had above and below her Chansonette bra which is not hidden by a blouse. The text has her saying that I dreamed I was a designing woman in my Maidenform bra.
April 18, 1955
Life magazine
0
$11.00
View Maidenform 18

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Black and white 5" x 10 3/4" ad for their Etude bra. The ad has a picture of a lady on a flying carpet wearing baggy pants, a turban, a veil and an Etude bra as she supposedly flies across the sky. The ad headline says "(a bunch of Arabic letters) in my Maidenform bra".
May 1955
Woman's Day
0
$10.00
View Maidenform 39

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Black and white 10" x 13" ad shows a lady in pants and a bra standing there with a "Who knows" look on face. The ad headline claims "Your dream can win $10,000! Maidenform dream contest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 7, 1955
Life magazine
0
$8.00
View Maidenform 3

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Full color 9 1/2" x 13" ad for their Concerto bras. The ad has a picture of a lady wearing a pair of blue pants, a crown of wildflowers and a white Concerto bra lying seductively in a field of green and flowers. The ad headline has her thinking I dreamed I had Spring Fever in my maidenform bra. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 19, 1956
Life magazine
0
$11.00
View Maidenform 43

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Black and white 9" x 12 1/4" ad has a lady who has her lower half wrapped in something like a towel and her upper half wrapped in their new Pre-Lude Once-Over as she stands with her hand on a short Greek statue. The ad headline has her saying "I dreamed I was Venus de Milo in my Maidenform Bra". This ad is larger than my scanner so the outer edges of the ad will not be visible in the scanned view.
April 30, 1956
Life magazine
0
$10.00
View Maidenform 11

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Black and white 8" x 11" ad that gives you double your pleasure. This ad features a pair of twins walking matching Dalmatians down a surprisingly vacant city street. They are each wearing dark skirts with hats that look like upside bowl and carrying several hatboxes or packages. The lady on the left is wearing a Pre-Lude bra and the lady on the right is wearing the same bra in a slimming long-line version. The headline says that I dreamed I was Twins in my maidenform bra and the ad gives prices for these and other versions of this bra.
June 1956
Good Housekeeping
0
$10.00
View Maidenform 49

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Full color 10" x 12 1/2" ad shows a lady dressed in classical clothes standing by a marble pillar. The ad headline says that "I dreamed I was a Work of Art in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1956
Life magazine
0
$11.00
View Maidenform 4

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Black and white 7 3/4" x 10 3/4" ad for their Concerto Wunderwire bras. The ad has a picture of a giant chessboard with a lady in a white skirt, white gloves and a white Concerto bra standing on a white square and, behind her, is a lady in a black skirt, black gloves and a black Concerto bra. The headline has them saying I dreamed I played chess in my maidenform bra and claiming to be "the darling of the chess-set. Pawns, knights, even kings watch my every move". the ad mentions that this bra is available both in black and white and is available for $5.95.
December 1956
Good Housekeeping
&
March 1957
Woman's Day
0
$10.00
View Maidenform 41

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Black and white 9 1/2" x 13" ad that is a larger version of the $20,000 Maidenform Dream Contest ad on this page. There is a picture of a statuesque lady wearing a white formal skirt, white elbow length gloves and a white Chansonette bra assuming an arms-spread pose next to the headline "Your dreams are getting better all the time! Now you can Win $20,000 Maidenform Dream Contest". Surrounding this lady are several smaller pictures of earlier ads and at the bottom are the Official Rules and the Official Entry Blank.
February 18, 1957
Life magazine
1
$9.00
View Maidenform 50

Black and white 7 3/4" x 10 3/4" ad that announces the $20,000 Dream Contest as well as mentions the Chansonette bra that was used in some of their classic ads which are mentioned in this ad. The text describes the contest as being a contest with a $10,000 First Prize for the person who creates the best "I dreamed I was..." ad and has pictures of some of the many ads that have been successful.
March 1957
Good Housekeeping
0
$9.00
View Maidenform 40

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Black and white 9 1/2" x 13" ad for their Sweet Music bra has a photo of a lady wearing a full skirt with short heels and a white bra twirling to music. The ad headline, placed over a background of sheet music' claims that "I dreamed I made sweet music in my new Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1958
Life magazine
0
$10.00
View Maidenform 15

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Black and white two-page 10" x 11" ad for their Twice-Over bra with embroidered nylon cups. The ad has two pictures of the same lady wearing sleek slacks and a Twice-Over bra weaving her arms into unusual shapes as she leans against two large books from different sides. The ad headline states I dreamed I was bookends on the first page and finishes with in my maidenform bra! on the other. The ad mentions a price of $3.95 for the A, B and C cup and $4.95 for the D.
March 1959
Good Housekeeping
0
$10.00
View Maidenform 36

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Black and white 91/2" x 13" ad for their Dec-La-Tay Front-Close Bra. The ad has a picture of a city scene that looks to have been taken from a skyscraper which is one of many that are under construction. A lady wearing a white dress, white gloves and a Dec-La-Tay bra is standing with one foot in the hook of a cable that has been raised fifty stories or so by a crane. She is spreading her arms in a triumphant arrival and is saying "I dreamed I got a lift in my maidenform bra!". I may be wrong but this ad may have been inspired by the ill-fated doll, Construction Site Barbie. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1959
Life magazine
0
$10.00
View Maidenform 45

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Full color 9 1/2" x 13" ad for their Star Flower Bra has a photo of a lady in a long skirt standing against a red background with a jousting lance in her hand while she pets a unicorn statue which is positioned beside her. The ad headline has her thinking "I dreamed I was a medieval maiden in my Maidenform Bra" and the text states that "The past was never quite this perfect. It calls their newest work of art a "Genius Idea" and describes the unusual features offered in this bra such as petal-patterned circular-stitched cups, underlined with twin elastic bands and mentions the sizes that it was available in for just $2.50.
November 10, 1959
Look magazine
&October 5, 1959 &
January 25, 1960
Life magazine
1
$11.00
View Maidenform 12

Black and white 9 1/2" x 12" ad for their Sweet Music bras. There is a photo of four ladies in black bottoms and white bras playing musical instruments on stage. The ad headline says "I dreamed I played in an all-girl orchestra in my Maidenform bra". The text has them saying "All I want is Maidenform and music, music, music!" and the descriptions of the product are made using musical terms. The text also includes the prices and different styles available.
April 11, 1960
Life magazine
0
$10.00
View Maidenform 8

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Black and white 9 1/2" x 13" ad for their Cymbal Strapless Bra. This ad has a photo of a lady wearing an ornate skirt, gloves and a white Cymbal Strapless bra appearing in the center of a very shiny dinner plate. The ad headline has her saying "I dreamed I was a real dish in my Maidenform bra" and the text has her claiming to be "the belle in the china shop". It talks about the secret recipe being the shapely spiral-stitched cups, lightly lined with foam rubber while having cushioned under-wiring for a ladylike lift. It is priced at $3.95 for the A. B and C cups with a price of $4.95 for the D cups.
May 16, 1960
Life magazine
0
$10.00
View Maidenform 19

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Full color Two-Page 19" x 13" ad for their Arabesque bra. The ad has a picture, taken at the Grand Salon at Pierre Cardin in Paris, of a group of ladies viewing the latest styles. The one lady is in a tan skirt with a tan jacket that is pulled back on her shoulders to reveal that she has no blouse on. But she does have a Maidenform Bra so everything is OK. The ad headline has her saying that I dreamed I covered the Paris Collections in my Maidenform Bra". Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 29, 1960
Life magazine
1
$11.00
View Maidenform 25

Black and white 9 1/2" x 12" ad for their Star Flower bra. This ad has an old-west wanted poster stuck to a knotty pine wall. The photo of the wanted person is a lady in a cowboy hat, gloves, a Star Flower bra and a pair of six-guns strapped to her waist and the poster saying that "I dreamed I was WANTED in my Maidenform bra". Like any "Wanted" poster this ad contains Reward, Distinguishing characteristics, Physical description and where it was Last seen.
September 26, 1960
Life magazine
0
$10.00
View Maidenform 7

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Full color 10" x 13 1/2" ad for their Arabesque bra. There is a picture of a stunning bleach-blonde standing in the corner of a boxing ring with her arms spread to her sides and holding on to the top ring ropes. She is wearing silver high heels, silver shorts, a red and silver cape and an Arabesque bra as she smiles victoriously toward the camera. The ad headline has her saying I dreamed I was a knockout in my maidenform bra" and mentions a price of $2.50 for the normal bra or $3.50 for the Pre-Shaped. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 3, 1961
Life magazine
0
$11.00
View Maidenform 47

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Black and white 10" x 13 1/2" ad for their Girdle. The ad has a picture that has two views of the same lady assuming the same pose. In the left side version she is fully dressed and in the right side version you can see the undergarmets that helped to present the fine lines on the fully dressed woman. The ad headline claims that "Bonnie Cashin's dreams begin with a Maidenform Girdle". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 24, 1961
Life magazine
0
$7.50
View Maidenform 24

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Black and white 10" x 12 1/2" ad shows a lady in tight pants walking on a tightrope over the lights of a city at night. The ad storyline is "I dreamed I walked a tightrope in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 7, 1961
Life magazine
0
$10.00
View Maidenform 2

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Black and white 9 1/2" x 13" ad for their Tracery bra. The ad has a picture of a seductive lady lying on the beach with the waves rolling in behind her. She is wearing a silky slip that goes to her ankles and a white bra as she lifts her left arm to her head in a seductive pose while the headline says "I dreamed I was a siren in my Maidenform bra". The ad mentions and gives prices for the Tracery Three-Way ($5.00), the Tracery Cotton ($3.95), the Tracery Full Length ($5.95), and the Tracery Once-Over ($10.00). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 2, 1961
Life magazine
0
$10.00
View Maidenform 37

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Full color 9 1/2" x 12 1/2" ad has a photo of a lady standing in a staged bowling alley holding up a bowling ball while she is wearing stretch pants and a large wrapping bow aroung her waist. The ad headline has her thinking "I dreamed I bowled them over in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1961
Life magazine
0
$11.00 View Maidenform 17

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Full color 9 1/2" x 12 1/2" ad for their Sweet Music Bra. This ad has a picture of a lady wearing red pants, red shoes and a white Sweet Music Bra while holding her red top in her left hand as she stretches her arms wide in front of a stopped train, steam pouring out as it anxiously waits. The ad headline has her saying "I dreamed I stopped them in their tracks in my Maidenform Bra" and the ad gives a price of $2.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 16, 1962
Life magazine
&
June 5, 1962
Look Magazine
0
$11.00
View Maidenform 9

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Full color 9 1/2" x 13" ad for their New Variette bra. This ad has a picture of a lady standing in the middle of a field wearing a floor-length white skirt and a white Variette bra as she holds what is probably a flowery blouse under her left arm. With her right gloved hand she has reached over and is holding onto the horn of a very sedate bull that is standing next to her and the headline has her saying "I dreamed I took the bull by the horns...in my Maidenform bra". The text mentions some of the built-in features of this item and says that "You'll find this very same Variette bra built into the dreamy new collection of 1962 Maidenform Swimsuits". From the fearless look on the face of the model I think that Maidenform missed the boat by not trying to convince people to wear this bra everytime you had a speech to deliver or something else that would normally cause fear. In fact I have to wonder if some baseball players might have worn this bra whenever they would be scheduled to face a pitcher that would normally give them troubles.
March 27, 1962
Look magazine
0
$11.00
View Maidenform 59

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Black and white 9 1/2" x 13 1/2" ad for their Sweet Dreams bra. The ad has a picture of a sleepy lady sitting up in her bed while still wearing her Maidenform Bra. The ad headline says "Look! a Maidenform bra you wear to sleep!" and the text tells a "bed-time story" that tells how and why this product came into being. The ad gives the price ($5.95) and the colors that it is available in (white, black, pink and blue). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1962
Life magazine
0
$7.50
View Maidenform 33

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Black and white 9 1/2" x 13" ad for their Jabless Strapless bra. This ad is a take-off of the White Rock Sparkling Water ads with Psyche the fairy. A sample of these ads can be seen here. This ad has a picture of the fairy, wearing a Maidenform Bra, kneeling on a rock marked White Rock. The ad headline has her thinking I dreamed I was a trademark in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1, 1962
Life magazine
1
$10.00
View Maidenform 23

Full color 9 1/2" x 13 1/2" ad that has a photo of a lady; in pink pants, pink gloves and a white bra, holding a pink fan while standing in front of a pink elephant. The ad headline has her saying "I dreamed I was tickled pink in my maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1962
McCall's
0
$11.00
View Maidenform 21

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Black and white 10" x 13" ad for their Chansonette bra. This ad has a picture of a lady wearing a fur-hemmed skirt and a Chansonette bra and holding her fur-hemmed wrap behind her while she holds her arms spread in a victorious gesture and grasps a trophy in her right hand. Behind her is a table with other trophies, a ribbon or two and a white dog who is thinking "Wait a minute, who let her in". The ad has her saying "I dreamed I stole the show in my maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1962
Life magazine
0
$10.00
View Maidenform 46

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Full color 9 3/4" x 13" ad has a young lady with golden hair, a headpiece and a long blue skirt and looks like Cleopatra. The ad headline has her saying "I dreamed I barged down the Nile in my Maidenform Bra".
November 23, 1962
Life magazine
0
$11.00
View Maidenform 10

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Full color 9 1/2" x 13" ad for their Scroll bra. The ad has a photo of a lady wearing tight red shorts, a fireman's hat, silver gloves, black boots and a Scroll bra while holding on to the side of a Fire Truck. The ad headline has her thinking "I dreamed I went to blazes in my Maidenform Bra" as she lifts her right arm to wave and demonstrate the hug-and-hold band. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1963
Life magazine
0
$11.00
View Maidenform 14

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Black and white 9 1/2" x 14" ad for their Concertina Girdle. The ad has a picture from behind of a seated lady who seems to be wearing nothing more than a Concertina Girdle. The ad headline claims that "This new maidenform girdle can't ride up or pull down because this 'action insert' moves as you move!" and promises that "you'll never yank at a girdle again!". It mentions there are 5 styles made from Lycra spandex with prices starting at $7.95 and other styles starting at $6.95
April 5, 1963
Life magazine
2
$7.50
View Maidenform 30

Black and white 10" x 13" ad for their underline bra, the one that is Jabless and Strapless. This ad seems to be one of the more popular of the Maidenform ads, especially among members of the legal set. The picture shows a lady in a black skirt, black hat, fur and a white Underline bra standing on the witness stand with an innocent look on her face. The ad headline has her saying that "I dreamed I swayed the jury...in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
0
$10.00
View Maidenform 5

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Black and white 10" x 13" ad for their Day Dreams bra. There is a picture, from the waist-up, of a lady wearing a white Day Dreams bra and staring generally toward the camera with a look that says "I need more caffeine". The headline says "Read all about the most comfortable brea ever invented!" and has three sections that describe portions of the bra that create more comfort for the wearer.
September 20, 1963
Life magazine
2
$7.50
View Maidenform 53

Full color 10" x 14" ad for their Chansonette bras. There is a picture of a dark-haired lady wearing a green skirt with an Oriental pattern, a matching bow in her hair and a white Chansonette bra as she stands at a pool table lining up a shot while holding the cue behind her back. She is looking at the camera with a sleepy, sultry look in her eyes and the caption has her saying "I dreamed I took the cue in my maidenform bra". The text gives the prices for the different styles with the basic model starting at $2.00 and claims that it "shapes and supports you figure naturally". The text then throws around terms and phrases like "special stitching in the cups", "firming circles", "spoke-stitching", a snug 'uplift' band" and having an elastic insert that breathes whenever you do.
September 1963
McCall's &
November 1, 1963
Life magazine
0
$11.00
View Maidenform 48

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Full color 10" x 13" ad for their Chansonette bras. The ad has a picture that shows a lady sitting on an office desk talking on a telephone while wearing a peach patterned skirt, a pencil behind her ear and a white Chansonette bra. The ad headline has the lady saying that "I dreamed I went to work in my Maidenform bra". The text gives the price for the basic model at $2.00 and gives prices for the other models and styles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1964
Life magazine
0
$11.00
View Maidenform 6

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Black and white 9 1/2" x 13 1/2" ad for their Sweet Music bras. There are two pictures of a smiling brunette wearing a white Sweet Music bra and in the picture taken from the front she is running her fingers along the straps that seem to be the selling point of this garment. The headline asks "Who took the curling rippling twisting out of straps that stretch?" and then replies with the obvious answer "Maidenform". The ad claims this bra is made "with smooth-stretch straps of a unique new non-rippling, non-rolling elastic!" and goes into a little more detail before giving the sizes available and the price of $3.00
March 27, 1964
Life magazine
1
$7.50
View Maidenform 56

Black and white 9 1/2" x 13 1/2" ad for their Sweet Music Bra. There is a picture of a brunette lady wearing seemingly nothing more than a Sweet Music Maidenform Bra and running her fingers through her hair as she lies on her side on a light covered surface. The headline orders you to "Keep your eye on Maidenform" and the text talks about how the stretchable straps on this bra "can't possibly curl, ripple, or twist". It explains how they are "made with an amazing new mesh" which is an "elastic that's specifically constructed to lie flat permanently". It also claims that these straps take a low-down swoop in the back, "for those who care to bare". The caption along the top of the picture gives prices and fabrics for the different models offered.
September 18, 1964
Life magazine
1
$7.50
View Maidenform 60

Black and white 9 1/2" x 12 1/2" ad for their Sweet Music Bra. This ad has a picture of a lady lying on a light expanse with her lower extremities going away from the camera. She is wearing the Sweet Music Bra and, since the picture shows nothing below her high waist, the rest is left to your imagination. Her hair is tousled and covers her left eye while her right stares unblinkingly at the camera. The ad headline gives the advice to "Keep your eye on maidenform". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1964
Seventeen magazine
0
$7.50
View Maidenform 27

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Black and white 10" x 13 1/2" ad for their new Concertina Girdle. The ad has a picture of a lady wearing only a Concertina girdle and kneeling on the floor facing the right of the ad. With her arms modestly folded across her chest she is looking back to face the camera and the ad headline, somewhat like a parent, says "Keep your eye on maidenform". The ad text discusses the things that you will never have to do again while wearing this product.
October 23, 1964
Life magazine
1
$7.50
View Maidenform 31

Full color 9 1/2" x 13" ad for their Dec-La-Tay bra. This ad, another in their I dreamed I was... series has a picture of a lady wearing a pink skirt and a Dec-La-Tay Maidenform bra who is standing in the open doorway of a balcony which is looking out over the roofs of the shorter buildings that surround her. The ad headline has her thinking "I dreamed Paris was at my feet...in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 26, 1965
Life magazine
0
$11.00
View Maidenform 13

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Full color 9 1/2" x 13" ad in their I Dreamed I was... series for the Sweet Nothing Maidenform Bra. This ad has a dark-haired lady, wearing only a bra and a sheet wrapped around her hips, standing amongst ruins of columns and stone work looking off to her left. The ad headline has her thinking "I dreamed I was a classic beauty...in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 17, 1965
Life magazine
0
$11.00
View Maidenform 22

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Black and white 9 1/2" x 13 1/2" ad for their Dream-Aire bra. There is a picture of a light-haired lady wearing this bra as she looks off to the side and the headline calls it "brief...bare...beutiful!". It is said to be "lined with fiberfill for plenty of hold and mold" and priced at $3.95. The text more fully describes the effect it will have on the look a woman will present and gives the sizes and colors that it was available in.
October 1, 1965
Life magazine
1
$7.50
View Maidenform 61

Black and white 9 1/2" x 13 1/2" ad for their Concertina Girdle. The ad has a picture of a lady with dark hair wearing nothing more than a White Concertina. She seems to be sitting on the floor with her back to the camera and is looking back over her right shoulder at the camera with a wary look in her eyes. The headlines promise that "You'll never yank at a girdle again!", claims that "Maidenform's Concertina stays precisely where it belongs" and explains that the "'Action Insert' opens when you bend, closes when you stand". The text mentions that it comes in more than a dozen different styles, talks about some of the features and options while mentioning the sizes available are from Small to X-Large and the prices vary from $6.95 to $15.00
March 25, 1966
Life magazine
1
$7.50
View Maidenform 57

Full color 9 1/2" x 13" ad for their new Dreamliner Bra. The ad has a picture, taken in Venice Italy, of a lady standing on a gondola that is floating on the water with picturesque buildings in the background. This lady is wearing a pair of baggy, floral patterned pants and a white Dreamliner bra. The ad headline has her thinking "I dreamed I turned on the magic of Venice...in my Maidenform bra" and says that "This is the dream you can be". It also mentions a few of the features and gives the price. A small note at the bottom of the ad tells us that it is "Now Available in Canada" but no clue as to whether or not it is available in Venice.
April 15, 1966
Life magazine
1
$11.00
View Maidenform 26









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