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| Black and white 5" x 6 3/4" ad for their Ariette Bra which they called "a new design for Youthful Figures..". The ad shows two models wearing different styles and the text tells they were available in 100% pure White Irish Linen, gay Plaid Gingham and in Tearose Broadcloth. The ad also claims that "Dealers receive shipments monthly". |
October 28, 1946 Life magazine |
0 |
$5.00 |
View Maidenform 32 |
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| Black and white 4 3/4" x 10 3/4" ad with a photo of a lady in a white skirt with a striped sash holding a handbag and tossing her arm up. The ad headline tells us that "I dreamed I went shopping in my Maidenform bra". |
September 1949 Today's Woman |
0 |
$6.50 |
View Maidenform 16 |
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| Full color 10" x 12 1/2" ad shows a dark-haired, young lady in a red skirt holding open her red jacket. The ad story is "I dreamed I was a toreador in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1951 Woman's Home Companion |
0 |
$7.00 |
View Maidenform 1 |
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| Black and white 4 1/2" x 13" ad for their Allo-ette bras. There is a picture of a seductive lady adorned in a black floor-length skirt and a black Allo-ette bra. She is standing with her arms outstretched with a sheer cape-type item stretching toward the floor while her face has a look like you would see on characters from horror movies in the '50s. The ad headline has her saying "I dreamed I was bewitching in my maidenform bra". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
0 |
$6.00 |
View Maidenform 44 |
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| Black and white 5" x 13 1/2" ad for their Allo-ette bra. The ad has a picture of a lady leaning out of the back of a streetcar. This lady is wearing a full skirt, some matching sleeves and a white Maidenform bra while she holds a parasol that she has yet to unfurl. The ad headline has her saying I dreamed I rode a streetcar in my maidenform bra. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 11, 1952 Life magazine |
0 |
$6.50 |
View Maidenform 28 |
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| Black and white 5" x 13" ad with a Baseball theme for their Over-ture bras. There is a picture of a woman, standing tongue-in-cheek and holding a baseball in her throwing hand which is positioned ready to throw, wearing a pleated light-colored skirt with a black belt, white gloves and a white Over-ture bra as she stands on a platform decorated with colorful bunting in a filled baseball stadium. The ad has her saying I dreamed I opened the World Series in my maidenform bra and the text continues by saying "What marvelous control! I'll be winning every inning". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 15, 1952 Life magazine |
1 |
$6.50 |
View Maidenform 52 |
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| Black and white 4 1/2" x 13" ad for their Maidenette bras. This ad has a picture of a lady in a dark, flowing skirt, a black Maidenette bra, black gloves and a dark hat waving her right arm upwards where there is an Arabian Lamp floating in the air. The headline has her saying "I dreamed I was bewitching in my maidenform bra and gives prices starting at $1.75 for this product. This ad headline is the same as another one used but the picture is different. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1952 McCall's |
0 |
$6.50 |
View Maidenform 54 |
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| Black and white 5" x 13" ad for their Maidenette bras. The ad has a picture showing several oversized playing cards with the top card being the Queen of Hearts. The Queen on this card, with the typical mirror image, shows the top half of a lady who is only visible from the waist up. What you can see on her is a white Maidenette bra, a crown perched on her head and bracelets around her right wrist as she softly places the back of that hand under her chin. The headline has her saying I dreamed I was Queen of Hearts in my maidenform bra and the text continues with descriptions of characters from the decks of cards being enamored with the beauty shaped by this amazing product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 16, 1953 Life magazine |
1 |
$6.50 |
View Maidenform 51 |
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| Black and white 5" x 13" ad for their Etude Bra. The ad has a border that looks like movie film and shows a woman wearing a skirt, cape and a white Etude Bra gushing with emotion as she holds an oscar in her right hand. The headline has her saying "I dreamed I won the Academy Award in my Maidenform bra". The text mentions a price starting at $2.00 with a price starting at $3.00 for the Etude Minor which is designed with padding for the "small bosomed figure". |
April 1953 Woman's Home Companion |
1 |
$6.50 |
View Maidenform 55 |
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| Black and white 4 3/4" x 13" ad has a drawing of a lady in a full skirt, gloves and Etude Maidenform Bra. She is yelling in excitement and waving her left arm as she enjoys a roller coaster ride in a car that seems to be floating above the rails. The ad headline has her saying I dreamed I rode a roller coaster in my Maidenform bra. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1953 Life magazine |
0 |
$6.50 |
View Maidenform 20 |
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| Black and white 5" x 14" ad for their Over-ture bra. This ad has a picture of a lady wearing a full skirt that looks like it was made from a quilt and her Maidenform bra and she is dancing around a scarecrow. The ad headline has her saying I dreamed I went square-dancing in my maidenform bra. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 12, 1953 Life magazine |
0 |
$6.50 |
View Maidenform 29 |
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| Black and white two-page 10" x 10 1/2" ad for their Maidenette bra. The ad has a picture of a lady in net stockings, a short skirt and a Maidenette bra lying on her back as she waves her arms at the completion of the magic trick. She is saying I dreamed I was sawed in half...in my maidenform bra. |
November 1953 Woman's Day |
0 |
$6.50 |
View Maidenform 42 |
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| Full color 8" x 11" ad for their Chansonette bras. This ad has a picture of a lady in a green skirt with with flowers attached to the front and a green headpiece to go with the white bra that she is wearing. In the picture are nine other ladies wearing short skirts, white bras with their heads covered with various masks and the ad headline has the first lady saying "I dreamed I went to a masquerade in my maidenform bra". |
April 1954 Woman's Day |
0 |
$6.50 |
View Maidenform 34 |
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| Black and white 4 3/4" x 11" ad for their Pre-Lude bra. The ad has a picture of a lady wearing a tight skirt with a strange belt, gloves, a clown's hat that matches her belt and this Maidenform bra as she stands in the middle of a knee-high box with her arms outstretched and a very strange look on her face. The ad has her saying I dreamed I was a jack-in-the-box in my maidenform bra. The ad mentions a price of $2.00 for this style bra while one made from stitched pima broadcloth was $2.50 |
May 1954 Woman's Day |
0 |
$6.50 |
View Maidenform 35 |
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| Black and white 5" x 10 3/4" ad for their Maidenette bra. The ad has a picture of a lady wearing leopard-skin pants and a Maidenform bra while holding up the leopard-skin top that she has removed. Her picture has been placed on top of boxes that are on top of cartoon elephants and she is under the headline I dreamed I went on a safari in my Maidenform bra". |
October 1954 Woman's Day |
0 |
$6.50 |
View Maidenform 38 |
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| Full color 9 1/2" x 12" ad shows a lady wearing a colorful skirt, gloves and a matching hat with a pink plume working on sketching a new outfit. The ad headline has her saying "I dreamed I was a designing woman in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 18, 1955 Life magazine |
0 |
$7.00 |
View Maidenform 18 |
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| Black and white 5" x 10 3/4" ad for their Etude bra. The ad has a picture of a lady on a flying carpet wearing baggy pants, a turban, a veil and an Etude bra as she supposedly flies across the sky. The ad headline says "(a bunch of Arabic letters) in my Maidenform bra". |
May 1955 Woman's Day |
0 |
$6.50 |
View Maidenform 39 |
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| Black and white 10" x 13" ad shows a lady in pants and a bra standing there with a "Who knows" look on face. The ad headline claims "Your dream can win $10,000! Maidenform dream contest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 7, 1955 Life magazine |
0 |
$5.00 |
View Maidenform 3 |
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| Full color 9 1/2" x 13" ad for their Concerto bras. The ad has a picture of a lady wearing a pair of blue pants, a crown of wildflowers and a white Concerto bra lying seductively in a field of green and flowers. The ad headline has her thinking I dreamed I had Spring Fever in my maidenform bra. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 19, 1956 Life magazine |
1 |
$7.00 |
View Maidenform 43 |
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| Black and white 9" x 12 1/4" ad has a lady who has her lower half wrapped in something like a towel and her upper half wrapped in their new Pre-Lude Once-Over as she stands with her hand on a short Greek statue. The ad headline has her saying "I dreamed I was Venus de Milo in my Maidenform Bra". This ad is larger than my scanner so the outer edges of the ad will not be visible in the scanned view. |
April 30, 1956 Life magazine |
0 |
$6.50 |
View Maidenform 11 |
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| Black and white 8" x 11" ad that gives you double your pleasure. This ad features a pair of twins walking matching Dalmatians down a surprisingly vacant city street. They are each wearing dark skirts with hats that look like upside bowl and carrying several hatboxes or packages. The lady on the left is wearing a Pre-Lude bra and the lady on the right is wearing the same bra in a slimming long-line version. The headline says that I dreamed I was Twins in my maidenform bra and the ad gives prices for these and other versions of this bra. |
June 1956 Good Housekeeping |
0 |
$6.50 |
View Maidenform 49 |
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| Full color 10" x 12 1/2" ad shows a lady dressed in classical clothes standing by a marble pillar. The ad headline says that "I dreamed I was a Work of Art in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1956 Life magazine |
0 |
$7.00 |
View Maidenform 4 |
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| Black and white 7 3/4" x 10 3/4" ad for their Concerto Wunderwire bras. The ad has a picture of a giant chessboard with a lady in a white skirt, white gloves and a white Concerto bra standing on a white square and, behind her, is a lady in a black skirt, black gloves and a black Concerto bra. The headline has them saying I dreamed I played chess in my maidenform bra and the ad mentions that this bra is available both in black and white. |
December 1956 Good Housekeeping |
0 |
$6.50 |
View Maidenform 41 |
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| Black and white 9 1/2" x 13" ad that is a larger version of the $20,000 Maidenform Dream Contest ad on this page. There is a picture of a statuesque lady wearing a white formal skirt, white elbow length gloves and a white Chansonette bra assuming an arms-spread pose next to the headline "Your dreams are getting better all the time! Now you can Win $20,000 Maidenform Dream Contest". Surrounding this lady are several smaller pictures of earlier ads and at the bottom are the Official Rules and the Official Entry Blank. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 18, 1957 Life magazine |
0 |
$6.00 |
View Maidenform 50 |
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| Black and white 7 3/4" x 10 3/4" ad that announces the $20,000 Dream Contest as well as mentions the Chansonette bra that was used in some of their classic ads which are mentioned in this ad. The text describes the contest as being a contest with a $10,000 First Prize for the person who creates the best "I dreamed I was..." ad and has pictures of some of the many ads that have been successful. |
March 1957 Good Housekeeping |
0 |
$6.00 |
View Maidenform 40 |
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| Black and white 9 1/2" x 13" ad for their Sweet Music bra has a photo of a lady wearing a full skirt with short heels and a white bra twirling to music. The ad headline, placed over a background of sheet music' claims that "I dreamed I made sweet music in my new Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 27, 1958 Life magazine |
0 |
$6.50 |
View Maidenform 15 |
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| Black and white two-page 10" x 11" ad for their Twice-Over bra with embroidered nylon cups. The ad has two pictures of the same lady wearing sleek slacks and a Twice-Over bra weaving her arms into unusual shapes as she leans against two large books from different sides. The ad headline states I dreamed I was bookends on the first page and finishes with in my maidenform bra! on the other. The ad mentions a price of $3.95 for the A, B and C cup and $4.95 for the D. |
March 1959 Good Housekeeping |
0 |
$6.50 |
View Maidenform 36 |
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| Black and white 91/2" x 13" ad for their Dec-La-Tay Front-Close Bra. The ad has a picture of a city scene that looks to have been taken from a skyscraper which is one of many that are under construction. A lady wearing a white dress, white gloves and a Dec-La-Tay bra is standing with one foot in the hook of a cable that has been raised fifty stories or so by a crane. She is spreading her arms in a triumphant arrival and is saying "I dreamed I got a lift in my maidenform bra!". I may be wrong but this ad may have been inspired by the ill-fated doll, Construction Site Barbie. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
0 |
$6.50 |
View Maidenform 45 |
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| Full color 9 1/2" x 13" ad for their Star Flower Bra has a photo of a lady in a long skirt standing against a red background with a jousting lance in her hand while she pets a unicorn which is standing behind her. The ad headline has her thinking "I dreamed I was a medieval maiden in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine & January 25, 1960 Life magazine |
0 |
$7.00 |
View Maidenform 12 |
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| Black and white 9 1/2" x 12" ad that has a photo of four ladies in black bottoms and white bras playing musical instruments. The ad headline says "I dreamed I played an all-girl orchestra in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 11, 1960 Life magazine |
0 |
$6.50 |
View Maidenform 8 |
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| Black and white 9 1/2" x 13" ad has a photo of a lady wearing an ornate skirt and gloves appearing in the center of a very shiny dinner plate. The ad headline has her saying "I dreamed I was a real dish in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 16, 1960 Life magazine |
0 |
$6.50 |
View Maidenform 19 |
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| Full color Two-Page 19" x 13" ad for their Arabesque bra. The ad has a picture, taken at the Grand Salon at Pierre Cardin in Paris, of a group of ladies viewing the latest styles. The one lady is in a tan skirt with a tan jacket that is pulled back on her shoulders to reveal that she has no blouse on. But she does have a Maidenform Bra so everything is OK. The ad headline has her saying that I dreamed I covered the Paris Collections in my Maidenform Bra". Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 29, 1960 Life magazine |
0 |
$7.50 |
View Maidenform 25 |
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| Black and white 9 1/2" x 12" ad for their Star Flower bra. This ad has an old-west wanted poster stuck to a knotty pine wall. The photo of the wanted person is a lady in a cowboy hat, gloves, a Star Flower bra and a pair of six-guns strapped to her waist and the poster saying that "I dreamed I was WANTED in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 26, 1960 Life magazine |
0 |
$6.50 |
View Maidenform 7 |
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| Full color 10" x 13 1/2" ad for their Arabesque bra. There is a picture of a stunning bleach-blonde standing in the corner of a boxing ring with her arms spread to her sides and holding on to the top ring ropes. She is wearing silver high heels, silver shorts, a red and silver cape and an Arabesque bra as she smiles victoriously toward the camera. The ad headline has her saying I dreamed I was a knockout in my maidenform bra" and mentions a price of $2.50 for the normal bra or $3.50 for the Pre-Shaped. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 3, 1961 Life magazine |
1 |
$7.00 |
View Maidenform 47 |
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| Black and white 10" x 13 1/2" ad for their Girdle. The ad has a picture that has two views of the same lady assuming the same pose. In the left side version she is fully dressed and in the right side version you can see the undergarmets that helped to present the fine lines on the fully dressed woman. The ad headline claims that "Bonnie Cashin's dreams begin with a Maidenform Girdle". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 24, 1961 Life magazine |
0 |
$4.50 |
View Maidenform 24 |
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| Black and white 10" x 12 1/2" ad shows a lady in tight pants walking on a tightrope over the lights of a city at night. The ad storyline is "I dreamed I walked a tightrope in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 7, 1961 Life magazine |
0 |
$6.50 |
View Maidenform 2 |
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| Black and white 9 1/2" x 13" ad for their Tracery bra. The ad has a picture of a seductive lady lying on the beach with the waves rolling in behind her. She is wearing a silky slip that goes to her ankles and a white bra as she lifts her left arm to her head in a seductive pose while the headline says "I dreamed I was a siren in my Maidenform bra". The ad mentions and gives prices for the Tracery Three-Way ($5.00), the Tracery Cotton ($3.95), the Tracery Full Length ($5.95), and the Tracery Once-Over ($10.00). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 2, 1961 Life magazine |
0 |
$6.50 |
View Maidenform 37 |
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| Full color 9 1/2" x 12 1/2" ad has a photo of a lady standing in a staged bowling alley holding up a bowling ball while she is wearing stretch pants and a large wrapping bow aroung her waist. The ad headline has her thinking "I dreamed I bowled them over in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1961 Life magazine |
0 |
$7.00 | View Maidenform 17 | |
| Full color 9 1/2" x 12 1/2" ad for their Sweet Music Bra. This ad has a picture of a lady wearing red pants, red shoes and a white Sweet Music Bra while holding her red top in her left hand as she stretches her arms wide in front of a stopped train, steam pouring out as it anxiously waits. The ad headline has her saying "I dreamed I stopped them in their tracks in my Maidenform Bra" and the ad gives a price of $2.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 16, 1962 Life magazine & June 5, 1962 Look Magazine |
1 |
$7.00 |
View Maidenform 9 |
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| Black and white 9 1/2" x 13 1/2" ad for their Sweet Dreams bra. The ad has a picture of a sleepy lady sitting up in her bed while still wearing her Maidenform Bra. The ad headline says "Look! a Maidenform bra you wear to sleep!" and the text tells a "bed-time story" that tells how and why this product came into being. The ad gives the price ($5.95) and the colors that it is available in (white, black, pink and blue). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1962 Life magazine |
0 |
$5.00 |
View Maidenform 33 |
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| Black and white 9 1/2" x 13" ad for their Jabless Strapless bra. This ad is a take-off of the White Rock Sparkling Water ads with Psyche the fairy. A sample of these ads can be seen here. This ad has a picture of the fairy, wearing a Maidenform Bra, kneeling on a rock marked White Rock. The ad headline has her thinking I dreamed I was a trademark in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1, 1962 Life magazine |
1 |
$6.50 |
View Maidenform 23 |
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| Full color 9 1/2" x 13 1/2" ad that has a photo of a lady; in pink pants, pink gloves and a white bra, holding a pink fan while standing in front of a pink elephant. The ad headline has her saying "I dreamed I was tickled pink in my maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1962 McCall's |
0 |
$7.00 |
View Maidenform 21 |
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| Black and white 10" x 13" ad for their Chansonette bra. This ad has a picture of a lady wearing a fur-hemmed skirt and a Chansonette bra and holding her fur-hemmed wrap behind her while she holds her arms spread in a victorious gesture and grasps a trophy in her right hand. Behind her is a table with other trophies, a ribbon or two and a white dog who is thinking "Wait a minute, who let her in". The ad has her saying "I dreamed I stole the show in my maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1962 Life magazine |
1 |
$6.50 |
View Maidenform 46 |
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| Full color 9 3/4" x 13" ad has a young lady with golden hair, a headpiece and a long blue skirt and looks like Cleopatra. The ad headline has her saying "I dreamed I barged down the Nile in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 23, 1962 Life magazine |
1 |
$7.00 |
View Maidenform 10 |
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| Full color 9 1/2" x 13" ad for their Scroll bra. The ad has a photo of a lady wearing tight red shorts, a fireman's hat, silver gloves, black boots and a Scroll bra while holding on to the side of a Fire Truck. The ad headline has her thinking "I dreamed I went to blazes in my Maidenform Bra" as she lifts her right arm to wave and demonstrate the hug-and-hold band. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 8, 1963 Life magazine |
0 |
$7.00 |
View Maidenform 14 |
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| Black and white 9 1/2" x 14" ad for their Concertina Girdle. The ad has a picture from behind of a seated lady who seems to be wearing nothing more than a Concertina Girdle. The ad headline claims that "This new maidenform girdle can't ride up or pull down because this 'action insert' moves as you move!" and promises that "you'll never yank at a girdle again!". It mentions there are 5 styles made from Lycra spandex with prices starting at $7.95 and other styles starting at $6.95 |
April 5, 1963 Life magazine |
2 |
$4.50 |
View Maidenform 30 |
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| Black and white 10" x 13" ad for their underline bra, the one that is Jabless and Strapless. This ad seems to be one of the more popular of the Maidenform ads, especially among members of the legal set. The picture shows a lady in a black skirt, black hat, fur and a white Underline bra standing on the witness stand with an innocent look on her face. The ad headline has her saying that "I dreamed I swayed the jury...in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1963 Life magazine |
0 |
$7.50 |
View Maidenform 5 |
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| Black and white 10" x 13" ad for their Day Dreams bra. There is a picture, from the waist-up, of a lady wearing a white Day Dreams bra and staring generally toward the camera with a look that says "I need more caffeine". The headline says "Read all about the most comfortable brea ever invented!" and has three sections that describe portions of the bra that create more comfort for the wearer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1963 Life magazine |
1 |
$5.00 |
View Maidenform 53 |
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| Full color 10" x 14" ad for their Chansonette bras. There is a picture of a dark-haired lady wearing a green skirt with an Oriental pattern, a matching bow in her hair and a white Chansonette bra as she stands at a pool table lining up a shot while holding the cue behind her back. She is looking at the camera with a sleepy, sultry look in her eyes and the caption has her saying "I dreamed I took the cue in my maidenform bra". The text gives the prices for the different styles with the basic model starting at $2.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1, 1963 Life magazine |
0 |
$7.50 |
View Maidenform 48 |
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| Full color 10" x 13" ad for their Chansonette bras. The ad has a picture that shows a lady sitting on an office desk talking on a telephone while wearing a peach patterned skirt, a pencil behind her ear and a white Chansonette bra. The ad headline has the lady saying that "I dreamed I went to work in my Maidenform bra". The text gives the price for the basic model at $2.00 and gives prices for the other models and styles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 28, 1964 Life magazine |
1 |
$7.50 |
View Maidenform 6 |
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| Black and white 9 1/2" x 12 1/2" ad for their Sweet Music Bra. This ad has a picture of a lady lying on a light expanse with her lower extremities going away from the camera. She is wearing the Sweet Music Bra and, since the picture shows nothing below her high waist, the rest is left to your imagination. Her hair is tousled and covers her left eye while her right stares unblinkingly at the camera. The ad headline gives the advice to "Keep your eye on maidenform". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$4.50 |
View Maidenform 27 |
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| Black and white 10" x 13 1/2" ad for their new Concertina Girdle. The ad has a picture of a lady wearing only a Concertina girdle who is kneeling on the floor facing the right of the ad. With her arms modestly folded across her chest she is looking back to face the camera and the ad headline, somewhat like a parent, says "Keep your eye on maidenform". The ad text discusses the things that you will never have to do again while wearing this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 23, 1964 Life magazine |
1 |
$4.50 |
View Maidenform 31 |
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| Full color 9 1/2" x 13" ad for their Dec-La-Tay bra. This ad, another in their I dreamed I was... series has a picture of a lady wearing a pink skirt and a Dec-La-Tay Maidenform bra who is standing in the open doorway of a balcony which is looking out over the roofs of the shorter buildings that surround her. The ad headline has her thinking "I dreamed Paris was at my feet...in my Maidenform Bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 26, 1965 Life magazine |
0 |
$7.00 |
View Maidenform 13 |
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| Full color 9 1/2" x 13" ad in their I Dreamed I was... series for the Sweet Nothing Maidenform Bra. This ad has a dark-haired lady, wearing only a bra and a sheet wrapped around her hips, standing amongst ruins of columns and stone work looking off to her left. The ad headline has her thinking "I dreamed I was a classic beauty...in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 17, 1965 Life magazine |
1 |
$6.50 |
View Maidenform 22 |
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| Full color 9 1/2" x 13" ad for their new Dreamliner Bra. The ad has a picture, taken in Venice Italy, of a lady standing on a gondola that is floating on the water with picturesque buildings in the background. This lady is wearing a pair of baggy, floral patterned pants and a white bra. The ad headline has her thinking "I dreamed I turned on the magic of Venice...in my Maidenform bra". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 15, 1966 Life magazine |
1 |
$7.00 |
View Maidenform 26 |
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