Lucky Strike Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ad listed first.


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DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
"Luckies-A Light Smoke" March 24, 1936
Grand Rapids Herald
1
$8.50 View Lucky Strike 1
"Each puff less acid-A light smoke of rich, ripe-bodied tobacco" March 17, 1936
Grand Rapids Herald
0
$8.50 View Lucky Strike 3

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Full color 9" x 13" ad for their Cigarettes. The ad has a photo of a man playing a piano and pausing to speak to a woman in a rose-colored dress who is leaning on the back of his piano while smoking a Lucky Strike. The headline calls it "Gentle on Your Throat" and offers "One reason a Light Smoke is better for you". It claims that it will "Keep your throat clear...your voice clear" and claims that being Toasted is what keeps the "harsh irritants naturally present in even the finest tobacco" out of Lucky Strike. They claim to be "kind to your throat, gentle when you inhale, better for you in every way".
February 1937
Town & Country
0
$9.00
View Lucky Strike 47

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Full color 9 3/4" x 13" ad with a large photo of Independent leaf buyer, Andrew Wright showing a tobacco leaf to an interested lady. The ad headline has him claiming "I keep track of who pays what". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
June 9, 1941
Life magazine
0
$8.00
View
Lucky Strike 12

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Full color 9 1/2" x 13 1/2" ad with a photo of Tobacco Warehouseman J. M. Talley showing a dried tobacco leaf to a lady in a green suit. The ad headline let's us know that "Lucky Strike means fine tobacco". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1941
Life magazine
1
$8.00
View Lucky Strike 15

Full color 10" x 12 1/2" ad features the painting Outside the Curing Barn by Thomas Hart Benton. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1942
Ladies Home Journal
0
$9.00
View Lucky Strike / Illustrator Benton

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Full color 9 1/2" x 13 1/2" ad that reminds us tht "In a cigarette, it's the tobacco that counts". The ad has a picture drawn by Thomas Hart Benton entitle Tobacco that shows large leaves of tobacco drying in the sun as the farmer is seen in the background helping his horse pull a wagon. The text claims that tobacco buyers, auctioneers and warehousemen choose Lucky Strike by a 2 to 1 margin and you should too.
October 26, 1942
Life magazine
0
$9.00
View Lucky Strike / Illustrator Benton

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Full color 10" x 14" ad with a picture of another older man who is standing with his back to us examining a golden leaf of tobacco. The ad has him saying "Man, that's fine tobacco" and the ad reasons "...that;s Lucky Strike tobacco!" It then reminds us that "Yes, Lucky Strike means fine tobacco"
May 8, 1944
Life magazine
1
$8.00
View
Lucky Strike 55

Full color 9 1/2" x 12 1/2" ad with a picture of a broad shouldered young man standing in a field of tobacco while holding a giant leaf in his hands for examination. This picture has been used in other Lucky Strike ads with different text. At the top of this ad are the words "Defend the Constitution" and the insignia "For Victory Buy United States War Bonds and Stamps". At the bottom of the ad are the words "You said it! L.S./M.F.T.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 2, 1945
Life magazine
0
$8.00
View Lucky Strike 34

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Full color 9 1/2" x 12" ad has a drawing of a farmer with wide shoulders standing in his tobacco field holding a golden tobacco leaf up for inspection. The ad headline reminds us that the "Quality of Product is Essential to Continuing Success. L.S./M.F.T." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$8.00
View Lucky Strike 19

Full color 9 1/2" x 13 1/2" ad that reinforces the notion that Lucky Strike cigarettes were filled with "Fine Tobacco". There is a painting entitled Sticks' of Fine, Ripe Tobacco done by George Schreiber that shows a man carrying two wooden poles that have a lot of tobacco leaves tied to them in the process of drying. He is walking toward a building while, in the background, two other men are examining a tobacco leaf for quality. There is a picture of an opened pack of this product with the words claiming "Light tobacco, Ripe tobacco, Mild tobacco" next to it.
June 30, 1947
Life magazine
1
$8.00
View Lucky Strike 45

Full color 9 1/2" x 13 1/2" ad that reminds us that "Fine Tobacco is what counts in a cigarette". There is a reproduction of a painting by Frederic Taubes that is entitled Grading the Harvest that shows a hard-working couple quietly sorting through the leaves of dried tobacco. The ad contains testimonials from three knowledgeable tobacco men who speak of the quality purchases that the makers of Lucky Strike cigarettes historically make. The phrase at the bottom of the ad calls this cigarette "So Round, So Fine, So Fully Packed - So Free and Easy on the Draw".
July 21, 1947
Life magazine
1
$8.00
View Lucky Strike 44

Full color 7 1/2" x 10 3/4" ad that tells us that the reason that their cigarettes are so good is because they always buy the Best Tobacco. There is drawing of a perfect tobacco leaf with the image of a smiling lady holding a lit Lucky Strike. Below this is the headline "Lucky Strike presents The Man Who Knows - The Tobacco Auctioneer". In the text under this there is a quote from J.M Ball about how, in his experience, the buyers for Lucky Strike always seem to buy the best tobacco.
April 12, 1948
Time
1
$8.00
View Lucky Strike 53

Full color 10" x 13" ad shows a bride on a stairway throwing the bouquet. The headline tells you that you should "Smoke a LUCKY to feel Your LEVEL best!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 13, 1949
Life magazine
1
$8.00
View Lucky Strike 6

Full color 9 1/2" x 12" ad has a photo of Independent warehouse operator Dan Currin holding up, for your inspection, a quality leaf of tobacco. The ad headline claims that "Luckies Pay More to give you a finer cigarette!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1949
Life magazine
0
$8.00
View Lucky Strike 18

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Full color 9 3/4" x 13 1/2" ad shows actress Marlene Dietrich sitting on a couch with her Lucky attached to a cigarette holder. The ad headline has her saying "I smoke a cmooth cigarette - Lucky Strike". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 29, 1950
Life magazine
0
$9.00
View Dietrich / Lucky Strike

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Full color 9 3/4" x 13" ad has a photo of Phil Harris lying on an outdoor lounge chair having his Lucky lit by Alice Faye. The ad headline claims that "Scientific tests prove Lucky Strike milder than any other principal brand!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 21, 1950
Life magazine
1
$8.00
View Lucky Strike / Phil Harris

Full color 9 3/4" x 13 1/2" ad with a Christmas-time drawing of a car filled with the Lucky Stars, the TV and Radio stars of the day who were sponsored by Lucky Strike cigarettes. The ad headline has them wishing you "A Happy Christmas and a Lucky New Year!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1950
Life magazine
1
$8.50
View Lucky Strike 13

Full color 9 1/2" x 13 1/2" ad for their Mild cigarette. The ad has the headline of "Be Happy - Go Lucky" and has pictures of three people that are doing just that. The largest picture is of a lady in a green dress with a crown who is at the Mardi Gras in New Orleans. There is another picture of a lady smoking away while she rides up on a ski lift and a picture of a man wearing the garb of a Shakespeare player smoking as he recites his lines and sweeps out his arm. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 5, 1951
Life magazine
1
$8.00
View Lucky Strike 31

Full color 9 1/2" x 13" ad for this popular brand of cigarettes. The ad has several drawings, including the biggest one of a causally dressed lady who is fishing with a stick and a can of worms and has caught more and better fish than a man using the latest and greatest of fishing gear. The ad headline encourages you to "Be Happy - Go Lucky". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 30, 1951
Life magazine
0
$8.00
View Lucky Strike 25

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Full color10" x 14" ad for the fact that "Luckies taste better than any other cigarette". The ad has a picture of a man playing golf and he stands looking down at a friendly black dog. He is sitting there reciting a poem that goes this way. "For once I hit a good shot, then (pause)This pooch picks up the ball (pause) But I am smoking Lucky Strike (pause) So I don't mind at all". The headline for the ad is "Be Happy - Go Lucky". The first line in the text is that "Fine tobacco - and only fine tobacco - can give you the perfect mildness and rich taste that make a cigarette completely enjoyable". In the lower third is another drawing of a lady in uniform sitting in front of a typewriter and she gives forth with this poem. "My job is typing all day long (pause) At Treasure Island Base (pause) Where Luckies are the favorite smoke (pause) You see them every place".
May 28, 1951
Life magazine
1
$8.00
View
Lucky Strike 56

Full color 9 1/2" x 13" ad has a drawing of a lady dressed in a red suit and a serviceman who are staring at the back end of their car which now has shoes tied to the bumper and a sign that says "Be Happy - Go Lucky". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 25, 1951
Life magazine
1
$8.00
View Lucky Strike 14

Full color 9 1/2" x 13" ad with a picture of a lady in a purple bathing suit at the beach with her 'man'. She has just come out of the water and he, while kneeling by their picnic basket, is offering her a Lucky Strike cigarette. The ad headline claims that "Luckies taste better than any other cigarette!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
0
$8.00
View Lucky Strike 26

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Full color 8" x 10 3/4" ad for their Better Tasting Cigarettes. There is a picture of a lady who is tearing the seam of the paper of one of her Lucky Strike's to expose the tobacco. The headline asks you to "Now see for yourself why Luckies Taste Better" and the text claims that if you do this to a Lucky Strike and to other cigarettes that you may have smoked the difference will be very obvious. It describes several methods to tell good tobacco from so-so tobacco.
August 1952
Woman's Day
1
$8.00
View Lucky Strike 39

Full color 7 1/2" x 10 1/2" ad for the Christmas cartons of Lucky Strike. The ad has a picture of a carton, with the words "Merry Christmas" emblazoned on the side, lying on a bed of pine cones, evergreen branches and some assorted Christmas decorations and a tag that says "For a Lucky Christmas and a Happy New Year". The caption under the picture urges you to "Give cartons of Luckies this Christmas! Luckies taste better...cleaner, fresher, smoother!"
December 1952
Woman's Day
0
$8.50
View Lucky Strike 48

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Full color 9 1/2" x 13" ad for their Cleaner, Fresher...Smoother Cigarettes. The ad has a picture of a couple, showing just their heads, smoking cigarettes while the woman is holding a tennis racket under her chin. The ad headline claims that "Luckies Taste Better!" and that "Nothing - no, nothing - beats better taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 3, 1953
Life magazine
0
$8.00
View Lucky Strike 28

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Full color 8" x 11" ad for the Taste of Luckies. The ad has a picture of a lady with a lit Lucky Strike in one gloved hand yelling while she holds a rolled-up program in her other hand. There are three small drawings of cheerleaders cheering next to the words "Cleaner, Fresher, Smoother!" and the headline claims that "Luckies taste better. Nothing - no, nothing - beats better taste!". The text talks about smokers being "bombarded with so many reasons for smoking so many brands of cigarettes" but assures us that the only valid reason for smoking a cigarette is enjoyment.
November 1953
Woman's Day
1
$8.00
View Lucky Strike 40

Black and white 7 1/4" x 10 3/4" ad for the Taste of Luckies. The ad has a picture of Noted Designer Lily Dauche who tells a story of a Texan that she once met who talked to her about taste and about Lucky Strikes. The ad headline reminds us that "It's all a matter of Taste. Luckies taste better".
May 1954
Woman's Day
1
$8.00
View Lucky Strike 38

Black and white 7 3/4" x 10 3/4" ad with Ted Williams. The ad has several photos of the baseball superstar involved in one of his favorite hobbies, fishing. The first photo shows him having hooked a battling bonefish using one of the rods that his company produced. The second picture shows him proudly holding up the fish he caught off the Florida Keys. In the third picture he is relaxing with a Lucky Strike and a smile. The ad headline calls this a "Lucky day for Ted Williams" and the text talks about the fact they are toasted helps make them taste better, both outdoors and indoors.
January 1955
Field & Stream
& February 1955
Argosy
1
$8.50
View Williams 2

Black and white 7 1/2" x 11" ad that tries to convince you that when it's light-up time, it's time to "Light up a Lucky". The ad has a picture of a couple lying on the floor in front of a fireplace that is starting to run low on logs and a clock superimposed in the upper left corner of the picture shows that it is just about midnight. They look sleepy and are sharing the last cigarette of the day, a Lucky Strike of course, before calling it a day. The text mentions several times that it is better because It's Toasted and that it is Cleaner, Fresher, Smoother!.
April 1955
Outdoor Life
1
$8.00
View Lucky Strike 46

Black and white 9 1/2" x 13" ad for the cigarette that is better because It's Toasted. The ad has a picture of a man who is busy putting up the storm windows and his wife has stopped him to light the cigarette he is holding in his mouth. The ad headline calls this "The best-tasting cigarette you ever smoked". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 21, 1955
Life magazine
1
$8.00
View Lucky Strike 33

Full color 9 1/2" x 12" ad that shows just how easy Christmas Shopping can be. The ad contains a photo of a couple sitting around their Christmas Tree with nearly all of their presents opened. With just a few packages left to unwrap there are, at least, twelve cartons of Lucky Strike cigarettes that have been unwrapped. The ad headline tells you "This Christmas give cartons of Luckies." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 19, 1955
Life magazine
0
$8.00
View Lucky Strike 22

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Black and white 9 1/2" x 12 1/2" ad that shows how to have summertime fun. The ad has a photo of a lady in a white bathing suit kneeling at the edge of a swimming pool handing a cigarette to a man in the pool who is holding onto the ladder. The ad headline says "Light up a Lucky - it's light-up time!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 30, 1956
Life magazine
0
$7.50
View Lucky Strike 21

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Full color 7 1/2" x 10 1/2" ad that tries to answer all of your questions about what to do for Christmas. The ad has a picture of a couple standing at a Bus Stop holding Chrisatmas decorations, a bag full of items and cartons of Lucky Strike cigarettes. There are several smaller pictures of this couple in action with the captions "Give Luckies", "Serve Luckies" and "Enjoy Luckies". There is a tag on a Merry Christmas carton of Luckies that has the phrase "Light up a light smoke - Light up a Lucky!".
December 1957
Outdoor Life
0
$7.50
View Lucky Strike 36

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"Light Up A Light Smoke-Light Up A Lucky" shows a couple standing in front of an aquarium April 1958
Farm Journal
1
$7.50 View Lucky Strike 2
Full color 10" x 13" ad shows a Forest Ranger sitting atop his lookout tower enjoying a "Lucky" as he scans the horizon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 11, 1959
Life magazine
1
$7.50 View Lucky Strike 4
Full color 9 1/2" x 13" ad for the manly taste of Lucky Strike. The ad has a photo of two Firemen working on washing one of their fire engines. They are each smoking a Lucky Strike and one man is working on scrubbing while the other man is hosing down the front tire. The ad headline encourages you to "Get the honest taste of a Lucky Strike". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 28, 1959
Life magazine
0
$7.50
View Lucky Strike 32

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Full color 9 1/2" x 13 1/2" ad that calls your attention to the Taste of a Lucky Strike. The picture shows an attractive lady with a very satisfied smile on her face as she holds her lit Lucky Strike between the fingers of the hand she is resting her chin on. The headline asks you if you "Remember how great cigarettes used to taste?" before confidently assuring you that "Luckies still do". The ad also claims that these cigarettes contain "Tobacco and Taste Too Fine to Filter".
March 7, 1960
Life magazine
0
$7.50
View Lucky Strike 49

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Full color 9 1/2" x 13" ad for the Great Taste of Luckies. Pictured in the ad are two men at the top of a hill ready to start skiing. They are facing several slalom poles as one man has his goggles in place and is leaning in anticipation of the start gun. The other man is relaxing and waiting his turn by smoking a Lucky Strike cigarette. The headline asks "Remember how great cigarettes used to taste? Luckies still do." and it is suggested that you "Change to Luckies and get some taste for a change."
April 22, 1961
Saturday Evening Post
1
$7.50
View Lucky Strike 54

Full color 10" x 13" ad that has a picture of football star Frank Gifford sitting in a big easy chair looking at a yearbook while he is smoking a Lucky Strike. The headline in this ad is asking you to "Remember how great cigarettes used to be? Luckies still do". This seems to be Frank's favorite spot for reading, surrounded by trophies, pictures on the wall and a pack of Lucky Strike seeming to be attached to the wall. The ad identifies Frank as being a former All-Pro halfback for the New York Football Giants for fifteen years. He is also identified as being a Lucky Strike smoker and remembering from his first cigarette to the one smoked in the attached ad how they deliver "that full, rich tobacco taste".
November 7, 1961
Look magazine
1
$7.50
View
Celeb Male 260

Full color 9 1/2" x 13 1/2" ad for the cigarette that has "the taste to start with...the taste to stay with". As a tribute to this being a manly cigarette, Frank Gifford is endorsing this product. There is a black and white photo of Frank in 1957, already a smoker of Lucky Strike, running the football. There is another picture in color showing him sitting and relazing with a book and a Lucky Strike. The text has him saying that he started smoking Luckies because of the taste and he still does for the same reason.
October 12, 1962
Life magazine
1
$8.00
View Lucky Strike / Frank Gifford

Black and white two-page 19" x 13" ad that describes Lucky Strike as being a cigarette for Men, successful Men. The first page has a picture of a smiling man in racing coveralls still wearing a helmet with goggles pulled up as he holds a racing car trophy in his hands and a Lucky Strike between his lips while a group of excited men crowd around him. The ad headline on this page tells us that "Lucky Strike seperates the men from the boys...". The second page shows this same man with the helmet and goggles still on his head, still holding the same trophy but with the Lucky Strike between his fingers. And, in a desireable change of pace, he is being crowded closely by an attractive dark-haired woman with the headline relieving us by claiming "but not from the girls". Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 24-31, 1963
Saturday Evening Post
0
$7.50
View Lucky Strike 37

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Out

Full color 10" x 13" ad has two photos of a man smoking Lucky Strike The top photo shows a man hard at work driving a bulldozer and the bottom photo shows this same man, clean shaven and wearing a sport coat while being driven somewhere by an attractive young lady in her convertible. The as headline assures us that "Lucky Strike separates the men from the boys...but not from the girls." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 13, 1963
Life magazine
0
$7.50
View Lucky Strike 17

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Full color 10" x 13 1/2" ad with the picture showing a man, his chin, lip and nose, holding a full Lucky Strike in his mouth with a lit match just an inch away. The headline of this ad are two words, "Big meeting!". The ad text says that "When match meets cigarette, taste is the big thing. So Luckies are made for taste and taste alone. The tobaccos are selected for taste. Aged for taste. Blended for taste. It's hardly surprising then, that millions of smokers swear by Lucky Strike because of that taste".
September 25, 1964
Life magazine
1
$7.50
View
Lucky Strike 57

Full color 9 1/2" x 12" ad for this popular brand of cigarettes. The ad has a very close-up photo of a man who has an unlit Camel in his lips and a lit match about to make a connection. The ad describes this as a "Bullseye!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 28, 1964
Saturday Evening Post
0
$7.50
View Lucky Strike 29

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Full color 9 1/2" x 13 1/2" ad for the Taste of a Lucky Strike. There is a photo focused tightly on the lower part of a man's face who is holding an unlit Lucky Strike between his lips and his fingers are bringing a lit match close to the cigarette. The headline identifies this moment as a "Big Meeting!". The text explains that when a cigarette becomes lit, "taste is the big thing" and that Lucky Strike are made for taste and taste alone. They also claim that "millions of smokers swear by Lucky Strike because of that taste."
January 15, 1965
Life magazine
1
$7.50
View Lucky Strike 50

Full color 10" x 13" ad shows a man wearing a hat with a piece of the brim missing and the words "What I said was: Show me just one filter that won't take away the taste and I'll eat my hat"
March 12, 1965
Life magazine
1
$7.50
View Lucky Strike 5

Full color 9 1/4" x 12 1/2" ad has a picture of a man wearing a red shirt and a Fireman's Hat from Engine 1 with a large bite out of the front of the brim. He is holding a Lucky Strike cigarette and the ad has him saying "What I said was: Show me just one filter that won't take away the taste and I'll eat my hat!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1, 1965
Look magazine
0
$7.50
View Lucky Strike 27

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Full color 9 1/2" x 13" ad for their good-tasting Filter Cigarettes. The ad has a picture of Famous Tobacco Auctioneer L.A. Speed Riggs looking at the camera as he holds up two hats, each with a large bite taken out of them. The caption on the photo has him saying "Couple of fellows said: Show me a filter that really delivers taste and I'll eat my hat!". The ad headline claims that "New Lucky Strike Filters put back the taste others take away". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1965
&
June 18, 1965
Life magazine
2
$7.50
View Lucky Strike 30

Full color 9 1/2" x 12" ad has a photo, from the nose up, of a Marching Band member who has a bite out of the brim of his marching hat. The ad has the familiar saying, "Show me a filter that really delivers taste and I'll eat my hat!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
1
$7.50
View Lucky Strike 20

Full color 9 1/2" x 13 1/2" ad for their Filter Cigarettes. The ad has a photo of an attractive blonde who is looking at the camera through the bite mark that has been taken from the brim of her brown hat that is covered with yellow roses. Clenched between her lips is a long-stemmed yellow rose and the ad caption has her saying "I said, 'Show me a filter cigarette that really delivers taste and I'll eat my hat!'". The text explains that L.S./M.F.T. has always stood for Fine Tobacco but now it also means Filter Tip.
March 25, 1966 &
April 15, 1966
Life magazine
2
$7.50
View Lucky Strike 35

Full color 9 1/2" x 13" ad for their Filter Cigarettes. There is a picture of a lady of Oriental features wearing a reed hat that has a large bite out of the edge so that her right eye is visible to the reader. The headline has her saying "Show me a filter cigarette that really delivers taste and I'll eat my hat!". The text talks about the L.S./M.F.T. on each box and how it used to mean "Lucky Strike Means Fine Tobacco". Now they say it also means "Lucky Strike Means Filter Tip".
June 24, 1966 &
September 16, 1966
Life magazine
3
$7.50
View Lucky Strike 41

Full color 10" x 13" ad with a Halloween theme. The ad features an attractive dark-haired lady wearing a witch's hat with a large bite taken out of the brim, right where her left eye, staring at the reader, can be seen. The ad headline says "Show me a filter cigarette that really delivers taste and I'll eat my hat" and it is claimed to be "The filter cigarette with fine tobacco".
October 21, 1966
Life magazine,
November 1, 1966
Look magazine &
November 5, 1966
Saturday Evening Post
3
$7.50
View Lucky Strike 8

Full color 9 1/2" x 13 1/2" ad for their Filter Cigarettes. The ad has a picture of a man in a white suit and hat partially hidden by five oversize packs of Lucky Strike stating "Show me a filter cigarette that really delivers taste and I'll show you a Lucky Strike". The headline states with confidence that "A filter cigarette has to be Lucky to taste this good".
February 24, 1967
Life magazine
1
$7.50
View Lucky Strike 43

Three color 9 1/2" x 12 1/2" ad for the Lucky Strike Green menthol cigarettes. The ad is printed on a green background and shows a hand holding up a pack of the cigarettes.
April 21, 1967
Life magazine
0
$7.50
View Lucky Strike 10

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Full color 9 1/4" x 12 1/2" ad shows a pack of Lucky Strike being held upside down. The ad headline says "Lucky Strike introduces the Lucky Strike that doesn't taste like a Lucky Strike". The pack is being held to the camera, larger than life, with three cigarettes protruding a different amount, to give the illusion of conformity.
September 29, 1967 &
October 6, 1967
Life magazine
3
$7.50
View Lucky Strike 11

Black and white 9 1/2" x 13 1/2" ad that discusses how Mild their tobacco really is. There is a picture of a lady with intense eyes holding the tobacco end of a Lucky Strike between her lips while the headline says "Lucky Filters: you don't even have to light it to like it." The text explains that if you "Draw on the tobacco end of a Lucky", as this lady is doing then "turn it around and light up" you will be amazed that the "same fine Lucky flavor comes through". It then mentions the Rolled Tobacco and Charcoal in the filter and shows a picture of a pack of the Filter 100 cigarettes.
April 19, 1968
Life magazine
1
$7.50
View Lucky Strike 42

Full color 7 3/4" x 10 1/2" ad with a photo of a man standing apart from his friends to pull a Lucky Strike from it's pack. In the background are three other men taking a break from a recording session. The ad headlines claim that "Lucky Strikes again" and "New! It's filtered!"
June 1983
Penthouse
1
$7.50
View Lucky Strike 23

Full color 7 1/2" x 10 1/2" ad shows a young lady in a blue bathing suit squatting down on a rocky surface as she holds her cigarette next to her right shoulder. In the ad headline she is asking you, the reader, to "Light my Lucky".
June 1985
Playboy
1
$7.50
View Lucky Strike 9

Full color 9" x 11 1/4" ad for theirLights. The ad has a photo of an attractive young lady wearing an orange dress, designer stockings and a jean jacket over her shoulders. She is looking toward the camera while she holds an unlit cigarette in her hand. The ad headline has her thinking "Light my Lucky".
February 13, 1986 &
October 22, 1987
Rolling Stone
0
$7.50
View Lucky Strike 24

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