Whiskey & Bourbon "I" Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a posterboard backing for protection. Please e-mail us with your specific interests.

HOME
PAGE
AD
PAGE
MAGAZINE
PAGE
HOW TO ORDER
PAGE
NEW LISTING
PAGE
 
e-mail Vic with questions

BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
I.W. Harper
Three color 5" x 13" ad for their Kentucky Straight Bourbon Whiskey. The ad has a picture of a male hand reaching up to the top shelf to get a bottle of what is described as "The Height of Quality" and "The Gold Medal Whiskey".
May 5, 1941
Life magazine
1
$8.00
View Liquor 527

I.W. Harper
Full color 9 1/2" x 12" ad for their Kentucky Straight Bourbon Whiskey. The ad has a picture of their Medallion Decanter that was available with a gift carton to give as a gift to those who you really cared about. The ad headline sings that it is "Holiday time...and the giving is easy". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 6, 1960
Look magazine
1
$7.50
View Liquor 574

I. W. Harper
Full color 9 1/2" x 12 1/2" ad for their two different versions of Kentucky Straight Bourbon Whiskey. The ad has a picture that shows two of their current bottles in front of a selection of empty older bottles that have been used since 1872. The ad headline claims that "Bottles have changed...but never the quality of I.W. Harper". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1962
Look magazine
1
$7.50
View Liquor 557

I. W. Harper
Full color 10" x 13" ad for the "Prized Holiday Gift in 110 Countries Around The World", a bottle of I. W. Harper Bourbon. There is a picture of a bottle of this Bourbon with an example of the shipping box and they are placed inside of a circle of flags of many of the countries around the world. You are urged to "Give I. W. Harper Bottled in Bond...prized among nations, prized among friends. Classic Diplomat decanter and gold-embossed carton with our compliments".
December 27, 1966
Look magazine
1
$7.50
View
Liquor 929

I. W. Harper
Full color 7 3/4" x 10 3/4" ad for their Kentucky Straight Bourbon Whiskey. The ad has a picture of a full bottle of this product next to a top hat with the headline "Meet the man who makes an honest bourbon - but with manners". The text admits that Bourbon came out of the hill country, honest but unmannered, but explains that I. W. Harper wanted to make an aristocratic Bourbon. It gives a few of the general methods that he used and claims that the numerous medals this product has received indicates that he has met with some success.
April 1970
Playboy
1
$7.50
View Liquor 860

Imperial
Full color 9 1/2" x 12" ad has a drawing by Albert Staehle of a dog, cat, rooster and a red fox all hanging to the top of a dog house that is floating through a flooded town. The ad headline calls the scene "This job of making things do" and contains text referring to the need of sharing during wartime. This ad is larger than my scanner bed so the outer edges of the ad will not appear in the scanned view.
March 13, 1944
Life magazine
1
$8.50
View Imperial / Staehle

Imperial
Full color 9 1/2" x 12 1/2" ad with a drawing by Albert Staehle of a group of baby ducklings trying to swim away from an approaching fish. The ad headline claims that "That's not cricket, brother". This is a wartime ad that contains text that talks about the need for rationing. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 10, 1944
Life magazine
1
$8.50
View Imperial / Staehle

Imperial
Full color 10" x 13 1/2" ad that has an interesting cartoon entitled "Why no one can play wolf". It takes place in the out of doors on a small plain with a fast moving river falling in the background. A bear cub is checking out a fish that he may have caught or just appeared in the grass for him to eat. But his attention has been attracted to a large wolf that is walking out of the brush. This was during World War II and there was a lot of "need" when it got around to food. The ad talks about the times of "full and plenty" and how this is not such a time. It says that there is "a scarcity of needed things and a vital reason for rationing". They talk about the shortage of alcohol products due to the reduced amount of alcohol that has been devoted to liquid refreshments.
May 8, 1944
Life magazine
1
$8.50
View
Liquor 980

Imperial Full color 10" x 13" ad has a drawing by Albert Staehle of a fox and a bird attempting to share a bowl of food. Ad is a wartime attempt to encourage sharing and is entitled "No more One-way banquets". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
September 18, 1944
Life magazine
1
$8.50
View Imperial / Staehle

Imperial
Full color 9 1/2" x 13" ad for their Hiram Walker's Blended Whiskey. The ad has a copy of a painting by Lawrence Beall Smith of the distillery and is entitled "Registering the Barrels of Aged Whiskey". The ad shows two men marking the barrels while a man in a suit keeps track of all the information. The ad headline assures us that "88 years at fine whiskey-making makes this whiskey good". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 6, 1946
Life magazine
1
$8.00
View Liquor 512

Imperial
Full color 9 1/2" x 13 1/2" ad for this 86 proof Blended Whiskey made by Hiram Walker. There is an interesting drawing by Fred Ludekens of charred oak barrels being rolled into the rackhouse in Peoria to begin the process of distilling and then aging. The text talks a little bit about the process and reminds us that they have been making good whiskey for 89 years. The headline tells us that "It;s good to know! Imperial is made by Hiram Walker".
June 30, 1947
Life magazine
1
$8.00
View Liquor 762

Imperial
Full color 9 1/2" x 13" ad for their Blended Whiskey from Hiram Walker. The ad has four drawings by Albert Dorne that show Christmas as it was in the 1800's. The ad ends with the sentiment "Just tell the man you want Imperial". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1950
Life magazine
1
$8.50
View Imperial / Dorne

Imperial
Full color 9 1/2" x 13" ad for their Hiram Walker Blended Whiskey with a four-frame story drawn by Albert Dorne. The storyline shows four men from about the time this product was first distilled paying croquet and singing a commercial. The words start "When Grandpa's cronies gathered 'round to roll 'em through the wicket -" then "A mellow, friendly tasting drink was voted just the ticket -". As the ball strikes the post it goes "If you'd like old-time taste like that there's one sure way to pick it -" then the men all stand together and harmonize "Just tell the man you want Imperial". A large mention is made of the fact that "Hiram Walker's 92 years at fine whiskey-making makes Imperial good!".
July 24, 1950
Life magazine
1
$8.50
View Imperial / Dorne ad

Imperial
Full color 9 1/2" x 13 1/2" ad has a four-panel set of drawings done by Albert Dorne. The ad shows several men sitting around an old-time stock ticker watching with joy the results coming out. A telegraph delivery man comes in with more good news and they all sing and toast by saying "Just tell the man you want Imperial!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 11, 1950
Life magazine
1
$8.50
View Imperial / Dorne

Imperial
Full color 9 1/4" x 12 1/2" ad with four drawings that illustrate how things were in the old days, when Imperial was first being made. The ad starts out with the headline "Oh, transportation wasn't fast,-". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1951
Life magazine
1
$8.00
View Liquor 237

Imperial
Full color 10" x 14" ad for this Hiram Walker Blended Whiskey. The ad has a drawing of a serious-faced court tennis champion Pierre Etchebaster lifting up a filled glass. This ad has the familiar headline "Man, this is whiskey!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 25, 1954
Life magazine
1
$8.00
View Liquor 341

Imperial
Full color 10" x 14" ad for this Hiram Walker Blended Whiskey. The ad has a drawing of water skier Brude Parker holding a filled drink as he stands with a smile on his face. The ad has the familiar headline "Man, this is whiskey!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1955
Life magazine
1
$8.00
View Liquor 340

Imperial
Black and white 9 1/2" x 13" ad for their Blended Whiskey from Hiram Walker. The ad has a picture, from behind, of a old buckboard being slowly driven across a large dry field by two men and a woman who have a rifle tossed into the back and a case of Imperial tightly secured to the top of a suitcase. The ad headline reminds us that "Knowledgeable people buy Imperial and they buy it by the case". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
1
$7.50
View Liquor 572

Imperial
Black and white 9 1/2" x 13 1/2" ad for this Whiskey by Hiram Walker. The ad has a photo of an older couple who are having a picnic on a large, lonely sandy beach. Another man has just driven his beach wagon to them and a delivery of a case of Imperial is taking place. While the man is helping to unload the whiskey his wife is using the seat of the cart to empty the sand from her shoes. The ad headline tells us that "Knowledgeable people buy Imperial and they buy it buy the case". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1, 1960
Life magazine
1
$7.50
View Liquor 381

Imperial
Black and white 9 1/2" x 13 1/2" ad for their 86 Proof Blended Whiskey from Hiram Walker. The ad shows an elderly pair being friendly with each other in the elevator of a many-storied building. The man is in a uniform and is holding a case of Imperial Whiskey by Hiram Walker and he is smiling at the lady dressed in a maid's uniform who is holding a silver bowl as she stands next to the panel to choose the floor you wish to stop at. The headline could be a statement or it could be the opening line by this suave gentleman but it says "Knowledgeable people drink Imperial. It's a matter of taste (and value).".
October 3, 1960
Life magazine
1
$7.50
View Liquor 767

Imperial
Black and white 9 1/2" x 13" ad for the Whiskey by Hiram Walker. The ad has a picture of priorities, a man having to carry a Christmas tree back to the house while a lady transports a case of Imperial on the back of a sled. The ad headline reminds us that "Knowledgeable people buy Imperial for their holiday entertaining". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1961
Life magazine
1
$7.50
View Liquor 387

Imperial
Black and white 9 1/2" x 12 1/2" ad for their Blended Whiskey by Hiram Walker. The ad has a picture of a boat that is anchored close to shore and the man and two women on board are enjoying drinks made from Imperial. There is another man in the water holding on to the edge of the boat who is talking to the man on the boat, probably placing an order. The ad headline informs us that "Knowledgeable people drink Imperial. It's a matter of taste (and value)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 30, 1962
Look magazine
1
$7.50
View Liquor 614

Imperial
Black and white 9 1/2" x 13" ad for the Blended 86 Proof Whiskey from Hiram Walker. The ad has a picture of a man who has been painting several wrought iron chairs in the back yard. His wife has decided to bring several glasses of cool refreshment for them to share and the man is toying with the idea of using the last paint on his brush to touch-up his wife's face. This picture also shows that there are other reasons to buy Imperial. Like this man has found out, if you buy it by the case, the cardboard boxes that the bottles come in are strong enough to use to store your paint supplies. The ad headline says "Knowledgeable people drink Imperial. It's a matter of taste (and value)." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1962
Look magazine
1
$7.50
View Liquor 555

Imperial
Black and white 10" x 14" ad for the Imperial Whiskey that is manufactured by Hiram Walker. In the photograph we see a snowmobile, of some sort, driving through the snow that is not really very deep as the couple occupying it are pulling into their driveway and hauling a case, plainly marked, of Imperial Whiskey. They seem to be stopped and I think that it is because they forgot to mention to their dog that they would be coming back. The headline claims that "Knowledgeable people buy Imperial for their holiday entertaining". There is a picture of a bottle of this product next to the gift-box that it would be "handsomely gift-wrapped for the holidays at no extra cost".
December 7, 1962
Life magazine
1
$7.50
View
Liquor 919

Imperial
Black and white 9 1/2" x 13" ad for this Blended Whiskey by Hiram Walker. The ad has a photo of a well-dressed lady sitting in a parking lot in a three-wheeled cart. In the back of the cart are several bags of groceries, a case of Imperial whiskey and a very large and attentive German Shepherd dog. The ad headline reminds us that "Knowledgeable people drink Imperial. It's a matter of taste (and value)." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 8, 1963
Life magazine
1
$7.50
View Liquor 380

Imperial
Black and white 10" x 13 1/2" ad for their Blended Whiskey from Hiram Walker. The scene shown in the picture is of a boat dock or yacht club on a sunny day. A man dressed in a Captain's hat has had his first mate, probably his wife, drive him in their three-wheeled cart to where a man stands waiting with a case of Imperial Whiskey. The smiling Captain is taking receipt of this case of valuable cargo which completes the loading for their overnight trip. The ad headline claims that "Knowledgeable people drink Imperial. It's a matter of taste (and value)." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 29, 1963
Life magazine
1
$7.50
View Liquor 539

Imperial
Black and white 9 1/2" x 13" ad for their 86 Proof Blended Whiskey from Hiram Walker. The ad has a picture of a couple riding a Speciality Bicycle. They are riding two bicycles that are connected side-by-side, two back wheels and one front, with a frame that is conveniently sized to be big enough to hold a case of Imperial Whiskey. The ad headline reminds us that "Knowledgeable people drink Imperial. It's a matter of taste (and value).".
April 23, 1963
Look magazine
&
April 26, 1963
Life magazine
2
$7.50
View Liquor 558

Imperial
Black and white 9 1/2" x 13" ad for their Blended Whiskey. The picture shows a man wearing a Captain's hat steering a small power boat with a case of Imperial toward a waiting houseboat anchored dead-ahead. The people on board are waving in anticipation because "Knowledgeable people drink Imperial. They know quality when they taste it." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
$7.50
View Liquor 646

Imperial
Black and white 10" x 13 1/2" ad that starts with the headline "Knowledgeable people buy Imperial. They have a taste for Hiram Walker quality". In the month of February we have a snow scene where a man and a woman are wearing snowshoes and walking together. The man, burdened down with a case of Imperial that he is carrying on his right shoulder, and the woman have recognized another couple coming towards them in a snowmobile. Each is waving to the other and there seems to be a way to carry the case.
February 25, 1964
Look magazine
1
$7.50
View
Liquor 978

Imperial
Black and white 9 1/2" x 13" ad for Imperial Whiskey from Hiram Walker. The picture is of a skiff sitting onshore with a lady at the controls. She is turning around and watching two men who are handling a case of this fine product. The man who is onshore is a well-dressed man and the other man has suspenders on but I am not sure if they are delivering the case or picking it up. Someone has nets by the end of the boat too. The ad says, as always, "Knowledgeable people buy Imperial. They have a taste for Hiram Walker quality".
April 7, 1964
Look magazine
1
$7.50
View
Liquor 1006

Imperial
Black and white 10" x 13 1/2" ad with a picture of a full-size bottle of the Imperial Blended Whiskey from Hiram Walker's. The headline of the ad portion says that "20 years ago, there was this bottle, a battle, and a man who made a promise". The bottle, which upon closer inspection has several signatures on it, received these signatures when the men survived their ship being torpedoed. They promised that they would drink a toast from it 20 years later. This month the entire squadron got together at the New York Hotel and the bottle was opened and they all had a drink. They felt it necessary to say that, since this bottle was made, 812,339,000 other bottles have been sold.
June 26, 1964
Life magazine
1
$7.50
View
Liquor 967

Imperial
Black and white 9 1/2" x 13" ad has a photo of a lady sitting on a Polaris Snowmobile that has been used to bring liquor supplies to the snow-covered mountains. The lady is talking to, and possibly receiving a payoff from, a couple that seem very glad to see what she has brought. The ad headline claims that "Knowledgeable people buy Imperial for holiday entertaining - and they buy it by the case". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View Liquor 313

Imperial
Black and white 10" x 13" ad for their Blended Whiskey from Hiram Walker. The ad has a picture of a small plane that is equipped with ski runners instead of wheels. This plane has landed on a snow-covered area high in the hills where a man and two ladies on skies are unloading a case of Imperial Whiskey that the pilot has brought in. The ad headline reminds us that "Knowledgeable people buy Imperial. They have a taste for Hiram Walker quality". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 12, 1965
Life magazine
1
$7.50
View Liquor 566

Imperial
Black and white 9 1/2" x 13" ad from their Blended Whiskey from Hiram Walker. The ad has a picture of a lake where a man is driving a small powerboat toward an anchored two-story houseboat. The people on board the houseboat begin to cheer when the smaller boat gets close enough for them to see that he has a case of Imperial Whiskey on board. The ad headline claims that "Knowledgeable people buy Imperial. They have a taste for Hiram Walker quality".
June 29, 1965
Look magazine &
July 9, 1965
Life magazine
2
$7.50
View Liquor 551

Imperial
Black and white 9 1/2" x 12" ad has a photo of a "Two-tier camp car photographed in the Bonnette Hunting Preserves." The photo shows several people unloading valuable supplies, including a case of Hiram Walker Imperial Whiskey. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
1
$7.50
View Liquor 351

Imperial
Black and white 9 1/2" x 13" ad for their Blended Whiskey by Hiram Walker. The ad has a photo of a bike buggy taken in The Royal Poinciana Place in Palm Beach. The picture shows a couple sitting comfortably on the seat of this buggy that has stopped so they could talk to another man while the man who was doing the pedaling leans back against the case of Imperial Whiskey that is strapped to the back. The ad headline identifies the "Distinguished passenger. Imperial: choice of knowledgeable people".
March 25, 1966
Life magazine
2
$7.50
View Liquor 562

Imperial
Black and white 10" x 13 1/2" ad with an Amphicar rolling down an incline into a lake or the ocean. The car is facing away from us but we can see that there is a man and a woman in the seats and they are carrying, as cargo, a case of Imperial whisky. They have two fishing poles attached to the front of the car and there is a man standing next to the car, wearing a bathing suit, who is fishing and I don't know if he has noticed the car two feet away from him. The ad text says "Smooth stowaway. Imperial: choice of knowledgeable people" for this Whiskey by Hiram Walker.
June 24, 1966
Life magazine
1
$7.50
View
Liquor 968

Imperial
Black and white 10" x 13 1/2" ad for their Imperial brand of Hiram Walker Blended Whiskey for which they say that "Taste is the name of the game". The picture chosen for this ad shows a night of watching someones movies but the projector has just unreeled the whole movie. The man running the projector, and his wife, seem fairly upset about it but the rest of the people are in tears laughing. The man in the front, the one with a half-empty glass of Imperial is looking into the photographer's camera. The ad is saying "Imperial intermission, but the show goes on... This rich tasting whiskey is just a sip smoother than the rest. Hiram Walker makes it that way. Game for taste? Taste Imperial. One of America's largest selling whiskeys".
November 12, 1968
Look magazine
1
$7.50
View
Liquor 955