Scotch Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by manufacturer then in chronological order with the oldest ad first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Ballantine
Full color 9 1/2" x 13" ad for their Blended Scotch Whisky. The ad has a picture taken at Loch Lomond, Scotland that shows a rock that is just large enough to hold the bottle of Ballantine's and the filled glass that are sitting on it. The ad headline says "What a little of Loch Lomond does for Ballantine's bright, right flavor" and the text describes what the special water from this loch does for the taste of Ballantine's. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1963
Life magazine
1
$7.50
View Liquor 636

Ballantine's
Full color 10" x 13 1/2" ad that displays the skilled hands that are responsible for blending the delicacies that bear the name, Ballantine. There is a picture of a small building with a simple sign that says Ballantine's over the wooden door at the top of the stairs. Posing comfortably for the camera are 14 Scotsmen, most holding the simple tools they use to make the rare Highland Whisky at Ballantine's distillery in Elgin, Scotland. The headline says "14 Scotsmen and how they make Ballantine's, the bright, right Scotch" and the caption under the picture identifies each and every man and mentions the job title he holds. The text mentions that this is just one of the "42 high-grade whiskies that are harmonized to make Ballantine's sunny-light flavor" and claims that each man is using skills that have been passed down from generation to generation.
April 5, 1963
Life magazine
0
$7.50
View Liquor 693

Temporarily
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Ballantine
Full color 9 1/2" x 13 1/2" ad that gives us an idea what it takes to make a great Scotch. There is a picture of a man holding a white goose while sitting on the edge of Loch Lomord with a barrel, some barley, a wooden pitch fork, piles of peat and a bottle of Ballantine's sitting on top of the barrel. The headline claims that "The barley, the peat, the barrels, the water, the geese and the 'nose' that make Ballantine's the true and good-tasting Scotch". The text explains the different items in the picture claiming that the water used in producing this product all comes from Lake Lomord and the goose, well, they claim that they use geese as guards at their aging sheds.
October 4, 1963
Life magazine
1
$7.50
View Liquor 867

Ballentine
Full color 10" x 13" ad for their Scotch Whisky and the people that are responsible for making it. The headline introduces "A short people-story of how Ballentine's becomes the true and good-tasting Scotch and below it are pictures of eight Scotsmen with descriptions of the jobs they perform in the overall production of the Ballentine's Scotch Whisky. Shown at their jobs are Willie Turner, maltman, John Masson, peatcutter, Sandy Allen, kilnman, Jack Grant, mashman, Alex Grant, stillman, Willie Watson, cooper, M.T. Borrell, customs man and George Geddes, warehouseman along with a picture of a bottle of Ballentine's next to a filled glass sitting on a rock overlooking the scenic landscape of Scotland. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1, 1963
Life magazine
1
$7.50
View Liquor 641

Ballantine
Full color 9 1/2" x 13" ad for their Finest Blended Scotch Whisky. The ad has a four-frame series of pictures that show a man first opening a bottle of Ballantine - "If you open Ballantine's famous bottle...". The second picture shows him staring with care at a filled glass with the words "see this remarkably light Scotch...". The third picture is of him thinking about the taste he has just taken and the words "taste its pleasing smoothness...and still don't like it,". The fourth picture is of the back of this man's head with the words "(maybe you just don't like remarkably smooth and light Scotch.)".
June 18, 1965
Life magazine
1
$7.50
View Liquor 570

Ballantine
Full color 7 3/4" x 10 3/4" ad for their Finest Blended Scotch Whisky and how the drinkers of it become Loyalists. There is a picture of five men in suits lifting their glasses in toast to the fine flavor of this product. The ad identifies three of them as being from all across the country and gives their testimonials to what they think of it. The ad also claims that "The more you know about Scotch, the more loyal you are to Ballantine's".
April 1970
Playboy
1
$7.50
View Liquor 812

Ballantine's
Brown and white 7 3/4" x 10 3/4" ad that gives an explanation about why drinkers of Ballantine's are so Loyal. There is a picture of a couple who seem to have just gotten married and they are posing with the man in a chair and the woman standing by his side in a wedding dress with a mini-skirt. The caption has the man saying "I think we should always stay with Ballantine's Scotch, don't you?" and she answers with a simple "I do." The rest of the text promises that "The more you know about Scotch, the more loyal you are to Ballantine's".
June 1970
Playboy
1
$7.50
View Liquor 802

Ballantine
Full color 8" x 11" ad for their Finest Blended Scotch Whiskey. This ad has a picture of three women, dressed in stylish clothes of the '70s, standing with their feet on a bar rail and each holding a glass filled with a drink made with Ballantine's. The ad headline describes them as "Liberated Loyalists" and has them each saying something to bring about equality for Scotch drinkers.
April 1971
Playboy
2
$7.50
View Liquor 464

Ballantine's
Full color 7 1/4" x 10 1/4" ad shows a full bottle of Ballantine's placed next to the box it came from. The ad headline assures you that "Taste is why you give it".
December 1974
Penthouse
1
$7.00
View Liquor 151

Ballantine's
Full color 7 1/4" x 10 1/4" ad for their Blended Scotch Whiskey. The ad has a picture of an opened bottle against a black background standing next to two filled glasses. The ad headline simply says "Ballantine's Damn good scotch".
May 1978
Playboy
1
$7.00
View Liquor 496

Bell's
Full color 9 1/2" x 13 1/2" ad for their 12 Year Old Royal Vat Scotch Whisky. The ad has a picture showing a highly polished brass bell with a group of couples enjoying a formally-dressed party. The headline calls this "The Celebration Scotch" and the text marvels at the fact that "Twelve years have come and gone since this rare old Scotch whisky started slowly aging in the wood." It continues by lamenting its popularity with the warning that "Even in Scotland, there isn't very much of it" so it offers the advice that "When a bottle comes your way, be sure not to pass it by!"
June 1959
Holiday
1
$7.50
View Liquor 803

Black & White
Black and white 5" x 12" wartime ad. The ad features a drawing of the two Scottie dogs wearing military helmets with the phrase "Ready for Action!" over their heads. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1942
Life magazine
0
$8.00
View Liquor 85

Temporarily
Sold Out

Black and White
Black and white 5 1/4" x 13" wartime ad for their 86.8 Proof Blended Scotch Whisky. This ad has a picture of the two Scottie dogs using a bag to pick up waste paper under the words "Victory is 'in the Bag'!". The ad talks about how waste paper can be recycled to make containers for war weapons, medical and food supplies and goes as far as saying "Waste paper that's thrown away may cost the life of a soldier on a distant fighting front!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1944
Life magazine
1
$8.00
View Liquor 569

Black and White
Black and white 9 1/2" x 13" ad for their Blended Scotch Whiskey. The ad has a drawing of the two Scottie dogs, sitting next to each other, in front of a gift bottle of Black and White that has just been opened. They are also perfectly positioned under a mistletoe. The ad headline asks "What could be nicer at Christmas?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
unknown
1
$8.00
View Liquor 456

Black and White
Black and white 5" x 12" ad for The Scotch with Character. The ad has a picture of the two Scottie Dogs sitting by a fan and the headline says "Just right!". The ad has Blackie saying "This breeze is grand, Whitey - shall we turn it on faster?" and Whitey replys "Why experiment, Blackie, when you've got something that satisfies you?". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 22, 1946
Life magazine
0
$8.00
View Liquor 538

Temporarily
Sold Out

Black & White
Black and white 5" x 13 1/2" ad for "The Scotch with Character". There is a picture of Blackie and Whitey playing with a ball in the water. Whitey is on shore watching Blackie in the water trying to catch up with the floating ball. Blackie tells Whitey that "It's easy to get this ball, Whitey, because I'm riding with the tide". Whitey, being the Socrates that he is, answers that "We've been riding with the tide for generations, Blackie - because Black & White gives people the character they want".
July 21, 1947
Life magazine
0
$8.00
View Liquor 749

Temporarily
Sold Out

Black & White
Black and white 5" x 13" ad for their 86.8 Blended Scotch Whisky. The inevitable picture of the two Scottie Dogs shows them standing in front of a full-length mirror. The White Dog is basking in it's reflection and is saying "Hello Good-Looking". Blackie orders "Get away from the Mirror, Whitey - someone might think we're conceited". Whitey reasons "Well, Blackie - a bit of conceit on our part may be pardonable, considering our popularity".
August 9, 1948
Life magazine
&
February 1949
Holiday
1
$8.00
View Liquor 702

Black & White
Black and white 4 3/4" x 13 1/2" ad for "The Scotch with Character". The ad has a drawing of Blackie and Whitey turning to watch TV. On the set is a scene showing Blackie jumping over Whitey as the headline says "In the Public Eye!". Blackie says "Yes, Whitey! We're always featured!" to which Whitey answers "We have millions of friends, Bl;ackie. They know that the quaility and character of Black & White Scotch never change".
July 27, 1953
Life magazine
0
$8.00
View Liquor 758

Temporarily
Sold Out

Black and White
Black and white 9 1/2" x 12 1/2" ad drawn by Morgan Dennis that shows the two lovable Scottie Dogs lying in a stack of mostly wrapped Christmas presents. The unwrapped presents consist of a loose bottle of Black & White, a gift box of Black & White and a full case of Black & White. The one Socttie, while using the gift bos as a pillow, looks to the other and observes that it "Looks like a Black & White Christmas". December 1955
Fortune
1
$8.00
View Liquor 841

Black & White Black and white 10" x 13" ad showing the Scottie dogs sliding a case of their special Scotch down the chimney in a drawing done by Morgan Dennis. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. December 25, 1958
Life magazine
1
$7.50 View Liquor 9
Black & White
Black and white 5 1/4" x 14" ad for The Scotch with Character. The ad has a drawing of the two Scottie dogs standing in the front window of a pet store that advertises 'Pedigreed Stock" and the headline claims they are "Out In Front~". The text talks about how this product is the most popular, year after year, and assures us that it is because it is "always mellow, always rich in genuine Scotch flavour!"
March 7, 1960
Life magazine
1
$7.50
View Liquor 845

Black & White
Full color 9 1/2" x 13" ad for The Scotch with Character. The ad has several pictures of their gift boxes and a photo of a Christmas party with two couples enjoying the drinks and several Black & White Gift Boxes visible under the tree. The ad headline encourages you to "Put out the bottle that shows you know Scotch!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1961
Life magazine
1
$7.50
View Liquor 389

Black & White
Full color 10" x 12 1/2" ad for their Blended and Extra Light Blended Scotch Whiskies. The ad has a picture of the black and the white Scottie dogs sitting and panting as they look at the two bottles of Black & White scotch standing in front of them. The ad headline informs the reader that "Now there are two Black & White Scotch Whiskies...and one is Extra Light".
May 1, 1964
&
June 5, 1964
Life magazine
4
$7.50
View Liquor 73

Black & White
Full color 9 1/2" x 12" ad for your Christmas time drinking. The ad has a photo of a couple sitting next to their Christmas tree with their Black and White Scottie dogs, dressed in Christmas garb, sitting in front of them. The ad headline tells you that "The answer in gift Scotches is as clear as 'Black & White'." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View Liquor 309

Black & White
Full color 9 1/4" x 12" ad with a photo that features several people enjoying the water in a shaded area of a lake that has very white sand. The ad headline describes this product as a "Scotch for people who know the difference." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. June 27, 1969
Life magazine
1
$7.50
View Liquor 253

Black and White
Full color 7 1/2" x 10 3/4" ad for their 86.8 Proof Blended Scotch Whiskey. The ad has a picture of the two Scottie dogs sitting at a bar with drinks, scotch I presume, in front of them. The Black Scottie is saying "Another Black & White, bartender. I have a heavy date tonight." and the White Scottie is asking "A Saint Bernard? Arf."
July 1974
Playboy
2
$7.50
View Liquor 422

Catto's
Full color 9 1/4" x 12" ad for their Gold Label Scotch Whiskey. The ad has two photos of Art Murphy, one photo is of him playing Squash and the other photo is of him in his daytime job as a Bond Trader. The ad headline has him saying "I'm as sure of myself on the back court...as I am when choosing my scotch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
0
$7.00
View Liquor 364

Temporarily
Sold Out

Chivas Regal
Full color 9 1/2" x 12 1/2" ad for what is considered to be Scotland's Prince of Whiskies. There is a picture of the Piper's Gallery of a 16th century manor that is ready to peal a welcome for the Christmas Feast. The ad speaks with wisdom saying that "Grand welcome makes a merry feast - and to pledge the welcome" it offers Chivas Regal Blended Scotch Whisky with a platter holding the bottle and the gift box your special friends would see first..
December 1955
Fortune
1
$8.00
View Liquor 808

Chivas Regal
Full color 8" x 11 1/2" ad for their 12 Year Old Scotch Whisky. The ad displays a painting done for Chivas Regal by Phil Hays that shows his "interpretation of Robert the Bruce, Scotlands's Prince of Warriors, at the Battle of Bannockburn". The painting gives the effect of mosaic and Chivas Regal was offering reproductions of it at this time. The text refers to this Scotch as being "sovereign in flavor", "the glory of the Highlands" and calls it "Scotland's Prince of Whiskies".
February 1960
Holiday
1
$7.50
View Liquor 722

Chivas Regal
Full color 7 3/4" x 10 3/4" ad for their Blended Scotch Whisky. The ad has a picture of an unopened bottle of Chivas Regal standing in front of the gift box that is available to use. The ad headline asks the question that everyone wants answered, "Shoud you give Chivas Regal to someone who drinks another Scotch" and tries to answer it by talking about the quality of this product.
December 6, 1963
Time magazine
1
$7.50
View Liquor 484

Chivas Regal
Full color 7 1/2" x 10 1/4" ad with a photo of a bottle of their Blended Scotch Whiskey sitting on a table with three glasses filled with ice are sitting and waiting to be filled. The ad headline reasons "Of course you can afford it. Think of all the money you've saved drinking ordinary Scotch."
October 1979
Playboy
1
$7.00
View Liquor 296

Chivas Regal
Full color 9 1/2" x 12" ad for their Blended Scotch Whiskey. This ad is a larger version of the previous ad. There is a photo of a bottle of Chivas Regal standing next to three glasses filled with ice, waiting, waiting for Scotch to be poured. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
1
$7.00
View Liquor 365

Cutty Sark
Full color 7 1/4" z 10 1/2" ad for their Blended Scots Whisky. There is a picture of a sailing ship, it looks like the same picture that was used in other ads for them, with a bottle of Cutty Sark, a partially filled glass and an old nautical instrument on a table. The text claims that "more American's buy more Cutty Sark than any other Scotch Whisky". It ends the thought by suggesting that you should try a bottle yourself.
October 1967
Playboy
1
$7.50
View Liquor 697

Cutty Sark
Full color 7" x 10 1/4" ad for their Blended Scot's Whiskey. The ad has a picture of a bottle of Cutty Sark next to a filled glass on a table next to an old instrument. They have been placed in front of a painting of a large sailing ship, full sail, making her way across the ocean.
October 1968
Playboy
0
$7.50
View Liquor 427

Temporarily
Sold Out

Cutty Sark
Three color 7 3/4" x 10 3/4" ad for their Scotch Whisky. The ad, with a yellow background, has a small picture of The Tasting Room at Berry Bros. & Rudd, Ltd" and the headline assures us that "After 280 years of dealing with Royalty We've learned a little something about Taste".
May 1978
Playboy
1
$7.00
View Liquor 498

Cutty Sark
Full color 8" x 10 3/4" ad with a sailing theme. The ad shows Ted "Captain Outrageous" Turner and says "Here's to gut feelings and those who still follow them".
July 1982
Penthouse
1
$7.00
View Turner / Scotch

Dewar's
Full color 7 1/2" x 11" ad for this Blended Scotch Whisky from Dewar's. The ad has a picture of a Scotch Officer on horseback and the headline "For Distinguished Service" and has a list of Honours received by the Cameronians (Scottish Rifles). The ad claims that the White Label brand has received more than 60 medals itself and that the White Label is 8 years old while their Victoria Vat is 12 years old.
March 1939
Redbook
1
$8.50
View Liquor 595

Dewar's
Full color 7" x 10 1/4" ad that has another Dewar's Profile. The Dewar's drinker profiled in this ad is Raisa Scriabine who is shown sitting in a library.
October 1979
Playboy
0
$7.00
View Liquor 283

Temporarily
Sold Out

Dewar's
Full color 9 1/2" x 12" ad that gives a Dewar's Profile of another Dewar's drinker. Shown in this ad is Raisa Scriabine sitting in a library. This ad is the same as the previous ad in a larger size. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
0
$7.00
View Liquor 368

Temporarily
Sold Out

Grant's
Three color 5" x 13" ad for their Blended Scotch Whisky. There is a large picture of a bottle of this product with the label claiming "Years 8 Old" and the headline claiming it to be the "Largest-Selling 8 and 12 Year Old Scotch Whiskies in America". The text claims that "Every drop of Grant's is either 8 or 12 years old" and has a "Famous Lore of Scotland" which indicates giving the keys to the city is a Scottish tradition which is almost as old as the art of distilling Scotch whisky. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Liquor 668

Grant's
Full color 9 1/2" x 12 1/2" ad that promises that Time Will Tell. There is a bottle of this product shown against a black background and the ad states that this Scotch is 8 Years Old or 4,207,880 minutes. It also claims that time is not the only reason this product is so good, it also has something to do with the "selected quality ingredients handled with traditional skill. Continuing on with the time factor the ad mentions that this year, 1955, was the 100th Anniversary of their product.
December 1955
Fortune
1
$8.00
View Liquor 843

Grant's
Full color 4 3/4" x 12" ad for their 8 year old Stand Fast Blended Scotch Whisky. There is a picture of a bottle of this product ("Identified by the ecstatic triangular bottle") perched in front of a scene with a meandering river following a ridge of mountains that have a line of storm clouds rolling over. The headline says that "Grant's lets nature take 18% to bring you the largest selling 8 year old Scotch in America" and the text explains that as much as 18% of what they started out with naturally evaporates during the 8 year aging process. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1960
Holiday
1
$7.50
View Liquor 648

Haig & Haig
Black and white 5" x 13" ad for their 86.8 Proof Blended Scots Whisky. The headline calls it "Yhe Oldest Name in Scotch. Famous for 321 years" and shows a small round table with two bottles of this product. On the left there is a normal-looking bottle of their Five Star and on the right is a unique looking bottle of their Scotch blended and bottled in Edinburgh, Scotland. The bottom headline urges you "Don't be Vague, say Haig & Haig". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Liquor 669

Haig & Haig
Full color 9 1/2" x 13" ad for their Pinch Blended Scots Whisky. The ad has a large picture of a nearly empty round bottle of this product next to a small full glass and a larger one with ice waiting for some Haig & Haig to be poured in. The ad text calls it "so highly Regarded...so easily Recognized...so thoroughly Enjoyed" and reminds us that the recipe was perfected more than three centuries ago.
December 1955
Holiday
1
$8.00
View Liquor 859

Haig & Haig
Full color 10" x 13 1/2" ad for their Pinch Blended Scots Whisky. There is a picture of a bottle of this product, half-empty of course, on a glass tabletop with an out-of-focus glass or two waiting behind it. The text brings out the neverending discussion, "'Half empty' says the pessimist...'Half full' says the optimist" It ends with the logical response which is "Time to order more Haig & Haig Pinch".
October 26, 1956
Colliers
0
$8.00
View Liquor 710

Temporarily
Sold Out

Haig & Haig
Full color 10" x 13 1/2" ad for their Pinch Scotch. There is a picture of it's distinctive bottle against a frosty background of snow on trees and bushes. The text mentions this having been a popular gift for over three centuries and offers the advice "Don't be vague...Give Haig & Haig".
December 1958
Holiday
1
$8.00
View Liquor 899

Haig & Haig
Full color 9 1/2" x 14" ad for their Five Star Scotch. There is a very large picture of a bottle of this product with the ad calling it "a new look in a distinguished Scotch family". The text calls them the "oldest Scotch whisky distillers" having been founded in 1627 and mentions the new bottle that is being introduced. At the bottom right-hand side of the ad are seen the new and the old bottles.
October 19, 1959
Life magazine
1
$7.50
View Liquor 689

Haig & Haig
Full color 7 1/4" x 10 1/2" ad for their Scotch Whisky. The headline tells us that "Quality runs in the family" and the picture shows the two bottles of the two brands sold at the time. There is the unique, rounded bottle of Pinch and the taller, now-clear bottle of Five Star. The text suggest that you "Don't be Vague...ask for Haig & Haig".
March 1960
Holiday
1
$7.50
View Liquor 666

Haig & Haig
Full color 7 1/2" x 10 1/2" ad has a photo, taken at the Grenadier in London, England, of a group of men standing at the bar, bowlers' and walking sticks hanging on the surface. The ad headline asks the question, "Who knows as much about scotch as the Scots?" and gives the answer "We English".
July 1964
Playboy
2
$7.50
View Liquor 405

Inver House
Full color 7 1/2" x 10 1/2" ad for their Rare Scotch Whisky. The ad has a picture of a couple, each holding a drink in their hands, where the lady is leaning forward to place a gentle kiss on the top lip of the gentleman. The ad headline asks "Is Inver House really Soft as a Kiss?" and then tells you to "Sip. Kiss. Compare."
December 8, 1975
Sports Illustrated
1
$7.00
View Liquor 588

J & B
Full color 7 1/4" x 10 1/2" ad for their Rare Scotch. There is a picture of an attractive woman who is looking back over her shoulder at the camera and, as if she was talking to a friend, says "I don't know who he is, but he just ordered J & B". The minimal text in the ad claims that it "Pours More Pleasure" and that it is "Pennies More in Cost, World's Apart in Quality".
October 1967
Playboy
1
$7.50
View Liquor 698

Johnnie Walker
Full color 9" x 13" ad for their Blended Scotch Whisky. The headline identifies the picture in the ad as being "A Pleasant Afternoon with Johnnie Walker at the Hialeah Races". The colorful picture shows a man in a red waistcoat, white pants and black boots talking to a young boy who has probably been taking care of the man's horse while, in the background, other horses and riders are trotting by as other jockeys stand watching. The ad mentions that the Red Label products are all 8 years old and the Black Label products are all 12 years old. It also identifies the Sole Distributors of this product as being Canada Dry Ginger Ale, Inc..
February 1937
Town & Country
0
$9.00
View Liquor 785

Temporarily
Sold Out

Johnnie Walker Full color 10" x 13" ad shows the "Passport of a Distinguished Scotch Friend". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 18, 1944
Life magazine
0
$8.00
View Liquor 30

Temporarily
Sold Out

Johnnie Walker
Full color 9 1/2" x 13 1/2" ad for their Blended Scotch Whisky. There is a seasonal photo of a bottle of Red Label and a bottle of Black Label sitting on a table next to what could be an undecorated Christmas tree. There is a card with the wishful message "Not to be opened until Christmas (maybe)" and the text explains that these are rare gifts this year and may or may not find a place under your tree. So soon after the conclusion of World War II there was still an effort being made to get production of many things back up to normal and the thought was that "Next Yuletide, we hope" there would be enough available for everyone who wanted either to give or to enjoy.
December 16, 1946
Life magazine
1
$8.00
View Liquor 787

Johnnie Walker
Full color 10" x 13 1/2" ad for their Blended Scotch Whisky. This ad dwells upon the fact that a good Scotch will be popular anywhere "From Alloway to Albuquerque". The headline says "Forecasting...A feeling that's mutual" and shows American cowboys walking along behind the silhouette of Johnnie Walker. There are pictures oa a man and his dog, a Scottish Terrier no less, standing outside in a street in Scotand and a picture of three men in western gear toasting something important with a bottle of Johnnie Walker. At the bottom of the page is a picture that shows a bottle each of their Red Label and their Black Label, both of which were 86.8 proof.
February 1949
Holiday
1
$8.00
View Liquor 701

Johnnie Walker
Full color 9 1/2" x 12 1/2" ad for their Blended Scotch Whisky with a drawing called Bird and Bottle done by Robert Brackman. The drawing shows a simple table with a bottle of Johnnie Walker, two glasses, an apple, a pear and a bird waiting to be prepared for cooking. The text talks about the lasting quality that Backman's work is felt to have and compares it to Johnnie Walker Scotch. It reminds us that it has been offered for sale since 1820 and is still "the finest Scotch Whisky the world has ever known."
December 1955
Fortune
1
$8.00
View Liquor 807 / Blackman

Johnnie Walker
Full color 8" x 11" ad for their Red Label Scotch Whisky. There is a unique photo of a bottle of this product, two filled glasses, a jigger and an ash tray sitting on a white surface with a white surface behind it. There is a bright light from the left which is casting a red reflection of the bottle on the wall on the right and the headline assures you that "You'll be glad you said 'Johnnie Walker Red'...that incredibly smooth Scotch whisky". The text describes the taste in ways and means that cause a slight sweat to break on a man's forehead.
March 1960
Holiday
1
$7.50
View Liquor 674

Johnnie Walker
Full color 9" x 12" ad for their Black Label Scotch Whiskey. The ad has a picture of a full bottle of this fine product shown against a dark and blurred background. The ad headline claims that when you look at this "Now you know all there is to know about Scotch Whisky". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1963
Esquire
0
$7.50
View Liquor 483

Temporarily
Sold Out

Johnnie Walker
Full color 7 1/2" x 10 1/2" ad for their Red Scotch. The ad has a close-up photo of a bottle of their scotch and a glass that has been filled from the bottle. The ad headline asks "Since there are 208 different Scotches...how can you be sure this is the world's smoothest?" The text continues with descriptions of the definitions of "Smoothness is Lightness".
July 1964
Playboy
2
$7.50
View Liquor 404

Johnnie Walker
Full color 9 1/2" x 12" ad with the name "Johnnie Walker Red Label" broken down into the seven syllables that it takes to say. The ad headline claims that "It takes a little longer to call for out Scotch, but people must have a lot of time, or a lot of taste, because they've made it the world's largest selling Scotch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1971
Life magazine
1
$7.50
View Liquor 272

Johnnie Walker
Full color 7 1/2" x 10 1/2" ad for their Black Label Scotch. The ad has a photo of two impressively large houses with expansive front yards in the early evening. The house on the right has the front door opened and two figures are visible having a conversation. The ad headline has one asking the other, "I was wondering if I could possibly borrow a cup of Johnnie Walker Black Label".
March 1977
Playboy
0
$7.50
View Liquor 424

Temporarily
Sold Out

Johnnie Walker
Full color 7 1/2" x 10 3/4" ad for their Black Label Scotch. The ad has a photo of a darkened skyscraper in a nighttime sky. There is one light on in each floor in a curving line going to a floor several from the top where three lights are on. The ad headline claims that "On the way up, the work may not get easier but the rewards get better."
October 1979
Playboy
1
$7.50
View Liquor 294

Johnnie Walker
Full color 7 3/4" x 10 3/4" ad has a photo of a plane flying through a red sunset over a city skyline that contains various buildings like the Eiffel Tower, The Arch in St. Louis, Big Ben and the Space Needle. The ad headline informs us that "All over the world people have one thing in common. They start the evening with Red."
November 1983
Playboy
1
$7.00
View Liquor 281

Johnnie Walker
Full color 8" x 11" ad that shows a pair of bronzed baby shoes sitting on a black background. The ad headline tells you to "Thank Dad for believing you were very special every step of the way".
June 1985
Playboy
1
$7.00
View Liquor 159

Johnnie Walker
Full color 9 1/4" x 11 3/4" ad for their Johnnie Walker Red. The ad has a photo of an outdoor patio at a restaurant on a rainy day. There is a happy couple sitting all alone enjoying their Johnny Walker Red in the pouring rain as the waiter waits in a dry spot for any further orders. The ad headline claims "When it pours, Red stands out". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1987
Rolling Stone
1
$7.00
View Liquor 442

Lauder's
Full color 7 3/4" x 10 1/2" ad for their 86 Proof Blended Scotch Whisky. The ad has a picture of a scowling Yul Brynner drawn by Aldo Loongo with the caption "Enjoy two great performers". The ad makes claims such as "Lauder's is the fine Scotch that doesn't cost like a fine Scotch" and "Lauder's lets any host turn in a great performance".
December 15, 1975
Sports Illustrated
1
$7.50
View Liquor / Brynner

Martin's
Full color 9 1/2" x 13" ad for their Blended Scotch Whisky. Reflecting the season there is a drawing of a bottle of this product placed onto the snow-covered ground while flakes are falling, a snowman stands in the distance as does a small house with smoke coming out of the chimney. There is a sprig of evergreen just behind the bottle which is sealed waiting to be given as a gift.
December 1958
Holiday
1
$8.00
View Liquor 900

Martin's
Black and white 9 1/2" x 13" ad for their Blended Scotch Whisky. Pictured is a study where a man, dressed in a suit, sits smiling as he writes in a notebook sitting on his lap. There is a table in the forefront of the picture where several different kinds of Martin's sit with several gift boxes and the headline says that "when the grand gesture is expected of you...".
December 1958
Holiday
1
$7.50
View Liquor 902

Old Angus
Full color 9 1/2" x 13 1/2" ad for their Blended Scotch Whisky. The ad has a picture of a Scottixh shepherd standing in his field and gently holding a young lamb while another one looks on, The ad has the words "National Distillers in association with Train & Mc Intyre Ltd. of Glasgow invites you to try Old Angus, a Noble Scotch. 'Gentle as a Lamb'" on what looks like an invitation. The text explains that this company, making the same Scotch as they have for a long time, is offering it to "its American cousins". There is also a nice picture of a bottle of this Eight-Year Old Scotch.
May 2, 1938
Life magazine
1
$8.50
View Liquor 774

Old Rarity
Black and white7" x 10" ad for their Blended Scotch Whiskey. The ad has a picture of this unique bottle sitting on a table between a partially filled glass and a well-used candle. The ad headline claims that "If a better scotch exists, it's a well-kept secret".
November 1964
Esquire
1
$7.50
View Liquor 474

Old Rarity
Black and white 7 3/4" x 10 3/4" ad for their Blended Scotch Whiskey. There is a picture of an open bottle of this product sitting on a table with the top and a shot glass sitting next to it. Being held in a male hand is a glass filled with a drink mixed with this Scotch and the text in the ad asks "If you want to stick to the scotch you've been drinking, that's your business". It then offers "If you'd like your next taste of scotch to be something extra-ordinary, that's our business".
August 1965
Playboy
1
$7.50
Biew Liquor 816

Old Smuggler
Full color 9 1/2" x 13 1/2" ad for their Blended Scotch Whisky. The ad shows a bottle of this product against a black background with a single white button and a white bowtie aligned next to it. The headline calls it "The Fashionable Scotch...Smart and Light" and the text explains that this is what Scotsmen refer to it as because of it's patience and scruple, the quality tradition dating back to 1835 and because it is distinguished by great softness and delicacy of flavor. It mentions that the bottle being made of a clear glass is so that the product can be seen in its true color. It urges you to be among the growing number of international Scotch drinkers who are trying and enjoying Old Smuggler's.
December 1958 &
February 1960
Holiday
2
$7.50
View Liquor 723

Passport
Full color 7 1/4" x 10 1/2" ad drawn by Jaffee. The ad shows several men being chased by a snorting bull through a European street. One man is smiling as he holds aloft a bottle of Passport Scotch as a ladder is offered to him by other men willing to share his load. The ad headline warns you to "Travel light. Just carry your Passport".
May 1972
Playboy
1
$7.00
View Liquor 188

Passport
Full color 7 1/4" x 10 1/2" ad with a cartoon of two middle-aged gentlemen sitting in their backyard smoking cigars and drinking from a bottle of Passport.
July 1972
Playboy
1
$7.00
View Liquor 158

Seagram
Full color 7 1/2" x 10 1/2" ad for their 100 Pipers Scotch Whisky. There is a picture of a man and a woman sitting at a round table while in a field as a line of Scottish Bagpipe players stand near a fogbank. The headline asks "Why 100 Pipers?" and the text talks about the legend that says when a true Scot sips a truly great Scotch he will hear the skirl of 100 pipers. It is claimed that "Seagram wouldn't settle for less."
October 1968
Playboy
1
$7.50
View
Liquor 910

Seagram's
Full color 7 1/2" x 10 1/2" ad for their 100 Pipers Blended Scotch Whisky. The ad has a picture that I always associate with drinking Scotch, a couple flyfishing while wearing short shors and waders. The woman has unleashed a cast that threatens to tip her over and the laughing man with her has to, gasp, grab her around the waist. The headline reminds everyone to "Pack the Pipers, it wouldn't be a weekend without it". The text describes having to "broil today's catch on the open fire" and having "the whole mountain to yourself" and goes on to imply that, without having a bottle of Piper's there, it wouldn't be worth doing.
May 20, 1974
Newsweek
1
$7.50
View Liquor 743

Teacher's
Black and white 9" x 13" ad for their Highland Cream Scotch Whisky. There are several drawings with the main one showing a bottle of this product with the label claiming a "Perfection of Blended Scotch Whisky". Behind this are a silhouette of two men on a couch toasting something and a drawing of a scholarly man smiling as he looks off to the side. The text mentions Teacher's being chosen by so many men to share their pleasant hours on those nights when winter swirls outside the door and calling it "as mellow a good companion as any man could want". It also reminds us that it has been made since 1830.
February 1937
Town & Country
1
$8.50
View Liquor 826

Teacher's
Black and white 7 3/4" x 10 1/2" ad with the simple claims that "No Scotch improves the flavour of water like Teacher's".
September 1964
Playboy
0
$7.50
View Liquor 152

Temporarily
Sold Out

Teacher's
Full color 10" x 14" ad that gives it's whole pitch on the back of a man's raincoat. This ad is for Teacher's Scotch and there is very little action in this one. It takes place in a dock where many sailboats are tied up very close to each other. The boat in question has two people on it, a man with a yellow raincoat on that has the message attached to it and a woman. The two people are standing within feet of each other and they are not talking at all. The man, whose back is to us, is somewhat looking at the woman and she has turned and is looking out towards the water. The woman is holding a glass, cartainly of this brand, and the man has a bottle in his left hand and is holding his right hand in front of him. A very unique ad.
May 13, 1966
Life magazine
1
$7.50
View
Liquor 937

Teacher's
Full color 10" x 13 1/2" ad that gives the impression that some sailors wear a message from Teacher's on the back of their jacket. In this picture there is a man and a woman standing and talking, somewhat, on the deck of what looks like a pretty good sized sailboat. The lady has a drink in her hand, probably a scotch and water, wearing white shorts and an orange sleeveless sweater and is looking off to her left, seeming to pay no attention to the man just in front of her. This man, also wearing white shorts and a nautical hat, finishes off his wardrobe with a yellow rain jacket. This jacket has a message on the back though. It says "No Scotch improves the flavour of water like Teacher's".
September 18, 1966
Life magazine
1
$7.50
View
Liquor 982

Teacher's
Full color 7 1/4" x 10 1/2" ad for their Scotch Whisky. There is a picture of a very attractive woman who is staring hopefully at a man who is handing her a mixed drink made with Teacher's. The headline suggests that you may have better luck if you "Break the ice with Teacher's Scotch". The text talks about having the Mellow Flavor that Warms Things up as a good reason to use this product.
October 1968
Playboy
1
$7.50
View
Liquor 909

Usher's
Full color 7 1/4" x 10 1/2" ad for their Blended Scotch Whisky. There is a close-up of a bottle of this product, label plainly visible along with the famous Green Stripe. The headline admits that "You've earned your stripe" and offers several moments where you finally admit things that are hard to admit.
September 1974
Playboy
1
$7.50
View
Liquor 908

Vat 69
Full color 9 1/2" x 12 1/2" ad for their Light, Mild Scotch, imported by Park & Tilford Distillers. The ad has a picture of a fine, wood-finished room where John T. Amber, Esq. sits comfortably and displays a rare 17th century Italian flintlock pistol to two men standing. All three of these men are wearing tuxedos and they each have a glass, close at hand, containing a drink made from the Scotch "Prized by Connoisseurs the World over". The text talks about the magnificent pistols in this man's famous collection and considers it no surprise that he favors Vat 69. As the ad reminds us, "Quality Tells!".
December 1955
Fortune
1
$8.00
View Liquor 809

Vat 69
Full color 7 1/2" x 10 3/4" ad for their Blended Scotch Whisky. The ad has a picture of a happy couple embracing under the headline that has them saying "Before we found Vat 69 Gold, our holiday parties were so-so. Now they're ho-ho". The ad headline calls this "The upwardly mobile Scotch".
December 15, 1975
Sports Illustrated
1
$7.00
View Liquor 610

White Horse
Full color 9 1/2" x 12 1/2" ad for their Pre-War quality Scotch Whisky. The ad has a picture of a man in a red coat sitting backwards on a white horse that is standing in a white room. The man has his left leg placed on the back of the horse and his left hand pressed against his cheek while his right hand golds a glass filled with a drink made with White Horse. The headline urges you to "Let White Horse carry you lightly through the holidays" and the text wanrs that there is "still not quite enough to go around but most good places have a supply for your holiday hospitality".
December 1955
Fortune
1
$8.00
View Liquor 842

White Horse
Full color 9 1/2" x 13 1/2" ad for their Scotch Whisky. There is a picture of a room in an older building with chair, table and wall coverings of the past. The table holds a bottle of Scotch, a glass filled. candle, papers, glasses, books and a hat while the headline claims that "James Boswell drank here. White Horse of course". The text talks about other literary greats who drank the Scotch of the White Horse Inn and claims that they all agree that this is "the greatest Scotch in history". It mentions that "every bottle of White Horse is individually numbered and registered at the distillery", a fact that they feel should prompt you to "woo the muse".
February 1960
Holiday magazine
1
$7.50
View Liquor 733

White Horse
Full color 10" x 14" ad for their Scotch Whiskies. The ad has a large picture of the sign post in front of The White Horse where a coach with two men on top with a third man blowing a horn at the rear of the top stir their horses into action and begin their trip. The ad headline says "Eight days to London! The stirrup cup was White Horse, of course" and the text explains that the White Horse Inn was the departure point for the Edinburgh to London stagecoach, an eight dy journey. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1960
Holiday
1
$7.50
View Liquor 661

White Horse
Full color 9 1/2" x 13" ad with the phrase that "Hospitality began with White Horse {of course}". There is an old picture, two centuries old, of a man dressed in fine clothes signing in at the Edinburgh's White Horse Cellar, the famous coaching Inn. The innkeeper, clad in red pajamas, is holding a candle in the office to provide light so the man can see the page he is trying to sign. In front of the book he is trying to sign is a bottle of this deluxe Scotch drink and a partially-filled glass which may explain why the innkeeper has the smile on his face. We are informed that "every bottle of White Horse is numbered and registered at our distilleries, thus AB 147603."
March 1961
Holiday
1
$7.50
View Liquor 920

White Horse
Full color 9 1/2" x 13" ad for their Blended Scotch Whisky. The picture in the ad is a close-up that only shows the label on the bottle and a glass filled with something made with their popular drink. The glass has "The White Horse Cellar Estab. 1742" on it and the ad contains information about ordering a set of four of these for $3.00. The headline urges you to Hurry up and taste White Horse...it's lighter than you think!"
October 29, 1965
Life magazine
1
$7.50
View Liquor 850

White Horse
Full color 7 1/2" x 10 3/4" ad with advice like what Mother would give. The headline warns to "Never go to a bachelor's pad alone" and shows a modern apartment done in white with assorted flowers and three beauriful and modern women milling around a table that holds a partially full bottle of White Horse and several glasses that have been busy. The text explains that this advice is intended for the male who is going to an apartment that has any number of unattached women living there. It says that walking in empty-handed is a sure way to receive a cold-shoulder but have a bottle of White Horse in your hand and you become a "Good Guy". It explains that, just like we learned in the westerns, "The Good Guys are always on the White Horse".
October 1967
Playboy
1
$7.50
View Liquor 694

White Horse
Full color 7 3/4" x 11 3/4" ad for the saying that "You can take a White Horse anywhere". The ad has a photo of a man's workshop that seems to be a little bit small. He has an old car parked in there and an attractive young lady is sitting in the driver's seat talking to the man whose shop it is. He is standing there holding a glass that probably contains White Horse Scotch since the bottle is perched on the end of his work table. Oblivious to all is the white horse standing behind the car with a puzzled look on it's face.
August 1972
Playboy magazine
1
$7.50
View
Liquor 916

White Horse
Full color 8" x 11" ad that assures you that "You can take a White Horse anywhere". The picture is of a room where five people have been practicing with orchestral instruments and they have paused to talk and drink from their glasses of White Horse while, behind the lady, stands an actual white horse. From the way the horse is looking in I have to believe that it is the band leader.
March 1973
Playboy
1
$7.50
View Liquor 853

White Horse
Full color 7 1/2" x 10 1/2" ad for their Blended Scotch Whiskey. The ad has a picture of a green and lush mountain scene where a large white horse is running up the hill toward the camera. The ad headline assures the readers that "Not a Scotch in the world can run with the White Horse".
May 1978
Playboy
1
$7.00
View Liquor 500

William Whiteley
Full color 7 1/2" x 10 1/2" ad for their King's Ransom and House of Lords brands of Scotch Whisky. Over a drawing of a ship steaming across the ocean the headline asks the question "How much King's Ransom is lost at sea?". The text gives an abridged history of some of the shipping methods used in the history of the distilling of this product and talks about a few of the many shipwrecks that dampened the profits of this company. It is an interesting read and indicates that enough of the King's Ransom product is still shipped by boat that they are able to legally claim that it has traveled by boat. The House of Lords, on the other hand, does not qualify as being seaworthy and is only aged for eight years as opposed to twelve.
May 20, 1974
Newsweek
1
$7.00
View Liquor 744










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