Scotch Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by manufacturer then in chronological order with the oldest ad first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
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PAYPAL
Ballantine
Full color 9 1/2" x 13" ad for their Blended Scotch Whisky. The ad has a picture taken at Loch Lomond, Scotland that shows a rock that is just large enough to hold the bottle of Ballantine's and the filled glass that are sitting on it. The ad headline says "What a little of Loch Lomond does for Ballantine's bright, right flavor" and the text describes what the special water from this loch does for the taste of Ballantine's. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1963
Life magazine
1
$7.50
View
Liquor 636

Ballantine's
Full color 10" x 13 1/2" ad that displays the skilled hands that are responsible for blending the delicacies that bear the name, Ballantine. There is a picture of a small building with a simple sign that says Ballantine's over the wooden door at the top of the stairs. Posing comfortably for the camera are 14 Scotsmen, most holding the simple tools they use to make the rare Highland Whisky at Ballantine's distillery in Elgin, Scotland. The headline says "14 Scotsmen and how they make Ballantine's, the bright, right Scotch" and the caption under the picture identifies each and every man and mentions the job title he holds. The text mentions that this is just one of the "42 high-grade whiskies that are harmonized to make Ballantine's sunny-light flavor" and claims that each man is using skills that have been passed down from generation to generation.
April 5, 1963
Life magazine
0
$7.50
View
Liquor 693

Temporarily
Sold Out

Ballantine
Full color 9 1/2" x 13 1/2" ad that gives us an idea what it takes to make a great Scotch. There is a picture of a man holding a white goose while sitting on the edge of Loch Lomord with a barrel, some barley, a wooden pitch fork, piles of peat and a bottle of Ballantine's sitting on top of the barrel. The headline claims that "The barley, the peat, the barrels, the water, the geese and the 'nose' that make Ballantine's the true and good-tasting Scotch". The text explains the different items in the picture claiming that the water used in producing this product all comes from Lake Lomord and the goose, well, they claim that they use geese as guards at their aging sheds.
October 4, 1963
& May 14, 1964
Life magazine
3
$7.50
View
Liquor 867

Ballentine
Full color 10" x 13" ad for their Scotch Whisky and the people that are responsible for making it. The headline introduces "A short people-story of how Ballentine's becomes the true and good-tasting Scotch and below it are pictures of eight Scotsmen with descriptions of the jobs they perform in the overall production of the Ballentine's Scotch Whisky. Shown at their jobs are Willie Turner, maltman, John Masson, peatcutter, Sandy Allen, kilnman, Jack Grant, mashman, Alex Grant, stillman, Willie Watson, cooper, M.T. Borrell, customs man and George Geddes, warehouseman along with a picture of a bottle of Ballentine's next to a filled glass sitting on a rock overlooking the scenic landscape of Scotland. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1, 1963
Life magazine
1
$7.50
View
Liquor 641

Ballantine
Black and white 9 3/4" x 13 1/2" ad that want's you to know that "Sure, Ballantine's bottle has been changed - but not the remarkable smooth and light Scotch". I am sure that many of you; well, some of you, are relieved by this piece of information. The photo shows a bottle of the Ballantine's Finest Blended Scotch Whisky with the cap off and sitting between the bottle and a filled glass. The text tells us that "Until now you couldn't see Ballantine's Scotch in the bottle. Now our new crystal-clear glass bottle lets you (and your guests) immediately see the light-amber beauty of Ballantine's. Of course, that's only a hint of how remarkably smooth and light it tastes. Start enjoying Ballantine's today!".
November 6, 1964
Life magazine
1
$7.50
View
Liquor 1075

Ballantine
Full color 9 1/2" x 13" ad for their Finest Blended Scotch Whisky. The ad has a four-frame series of pictures that show a man first opening a bottle of Ballantine - "If you open Ballantine's famous bottle...". The second picture shows him staring with care at a filled glass with the words "see this remarkably light Scotch...". The third picture is of him thinking about the taste he has just taken and the words "taste its pleasing smoothness...and still don't like it,". The fourth picture is of the back of this man's head with the words "(maybe you just don't like remarkably smooth and light Scotch.)".
February 12 &
June 18, 1965
Life magazine
2
$7.50
View
Liquor 570

Ballantine
Full color 7 3/4" x 10 3/4" ad for their Finest Blended Scotch Whisky and how the drinkers of it become Loyalists. There is a picture of five men in suits lifting their glasses in toast to the fine flavor of this product. The ad identifies three of them as being from all across the country and gives their testimonials to what they think of it. The ad also claims that "The more you know about Scotch, the more loyal you are to Ballantine's".
April 1970
Playboy
1
$7.50
View
Liquor 812

Ballantine's
Full color 7 1/2" x 10 3/4" ad for Ballantine's Finest Blended Scotch Whisky. This ad has a headline that says "Two more shots for the cause" and the picture shows a man standing beside a little table with his hand resting on the shoulder of a woman, and they are both looking at the camera. The mans says that "Loyalty to Ballantine's Scotch never goes unrewarded" and the woman responds by saying "I'm with him". They each have a glass filled with Ballantine's Scotch so I am sure they are talking from experience. There is a little saying that "The more you know about Scotch, the more loyal you are to Ballantine's".
May 1970
Playboy
1
$7.50
View
Liquor 1187

Ballantine's
Brown and white 7 3/4" x 10 3/4" ad that gives an explanation about why drinkers of Ballantine's are so Loyal. There is a picture of a couple who seem to have just gotten married and they are posing with the man in a chair and the woman standing by his side in a wedding dress with a mini-skirt. The caption has the man saying "I think we should always stay with Ballantine's Scotch, don't you?" and she answers with a simple "I do." The rest of the text promises that "The more you know about Scotch, the more loyal you are to Ballantine's".
June 1970
Playboy
1
$7.50
View
Liquor 802

Ballantine
Full color 8" x 11" ad for their Finest Blended Scotch Whiskey. This ad has a picture of three women, dressed in stylish clothes of the '70s, standing with their feet on a bar rail and each holding a glass filled with a drink made with Ballantine's. The ad headline describes them as "Liberated Loyalists" and has them each saying something to bring about equality for Scotch drinkers.
April 1971
Playboy
2
$7.50
View
Liquor 464

Ballantine's
Full color 7 1/4" x 10 1/4" ad shows a full bottle of Ballantine's placed next to the box it came from. The ad headline assures you that "Taste is why you give it".
December 1974
Penthouse
1
$7.00
View
Liquor 151

Ballantine's
Full color 7 1/4" x 10 1/4" ad for their Blended Scotch Whiskey. The ad has a picture of an opened bottle against a black background standing next to two filled glasses. The ad headline simply says "Ballantine's Damn good scotch".
May 1978
Playboy
1
$7.00
View
Liquor 496

Bell's
Full color 9 1/2" x 13 1/2" ad for their 12 Year Old Royal Vat Scotch Whisky. The ad has a picture showing a highly polished brass bell with a group of couples enjoying a formally-dressed party. The headline calls this "The Celebration Scotch" and the text marvels at the fact that "Twelve years have come and gone since this rare old Scotch whisky started slowly aging in the wood." It continues by lamenting its popularity with the warning that "Even in Scotland, there isn't very much of it" so it offers the advice that "When a bottle comes your way, be sure not to pass it by!"
June 1959
Holiday
1
$7.50
View
Liquor 803

Black & White
Black and white 5" x 12" wartime ad. The ad features a drawing of the two Scottie dogs wearing military helmets with the phrase "Ready for Action!" over their heads. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1942
Life magazine
0
$8.00
View
Liquor 85

Temporarily
Sold Out

Black and White
Black and white 5 1/4" x 13" wartime ad for their 86.8 Proof Blended Scotch Whisky. This ad has a picture of the two Scottie dogs using a bag to pick up waste paper under the words "Victory is 'in the Bag'!". The ad talks about how waste paper can be recycled to make containers for war weapons, medical and food supplies and goes as far as saying "Waste paper that's thrown away may cost the life of a soldier on a distant fighting front!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1944
Life magazine
2
$8.00
View
Liquor 569

Black and White
Black and white 9 1/2" x 13" ad for their Blended Scotch Whiskey. The ad has a drawing of the two Scottie dogs, sitting next to each other, in front of a gift bottle of Black and White that has just been opened. They are also perfectly positioned under a mistletoe. The ad headline asks "What could be nicer at Christmas?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
unknown
1
$8.00
View
Liquor 456

Black and White
Black and white 5" x 12" ad for The Scotch with Character. The ad has a picture of the two Scottie Dogs sitting by a fan and the headline says "Just right!". The ad has Blackie saying "This breeze is grand, Whitey - shall we turn it on faster?" and Whitey replys "Why experiment, Blackie, when you've got something that satisfies you?". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 22, 1946
Life magazine
0
$8.00
View
Liquor 538

Temporarily
Sold Out

Black & White
Black and white 5" x 13 1/2" ad for "The Scotch with Character". There is a picture of Blackie and Whitey playing with a ball in the water. Whitey is on shore watching Blackie in the water trying to catch up with the floating ball. Blackie tells Whitey that "It's easy to get this ball, Whitey, because I'm riding with the tide". Whitey, being the Socrates that he is, answers that "We've been riding with the tide for generations, Blackie - because Black & White gives people the character they want".
July 21, 1947
Life magazine
0
$8.00
View
Liquor 749

Temporarily
Sold Out

Black & White
Black and white 5" x 13" ad for their 86.8 Blended Scotch Whisky. The inevitable picture of the two Scottie Dogs shows them standing in front of a full-length mirror. The White Dog is basking in it's reflection and is saying "Hello Good-Looking". Blackie orders "Get away from the Mirror, Whitey - someone might think we're conceited". Whitey reasons "Well, Blackie - a bit of conceit on our part may be pardonable, considering our popularity".
August 9, 1948
Life magazine
&
February 1949
Holiday
1
$8.00
View
Liquor 702

Black & White
Black and white 5" x 13 1/2" ad that is for Black & White Blended Scotch Whisky. This ad starts off with "The Season's Best" greetings just over a drawing of the Black and White dogs both sticking their heads through a Christmas wreath. It then has statements attributed to each of them. "Blackie: There's something about the spirit of Christmas, Whitey, that makes the world look beautiful". Then, the answer is "Whitey: Yes, Blackie - Christmas instills new hope in the hearts of men everywhere. May it bring justice and peace to all the world". It ends with the statement "Black & White - The Scotch with Character".
December 13, 1948
Life magazine
1
$8.00
View
Liquor 1178

Black & White
Black and white 5" x 13 1/4" ad that is for Black & White Blended Scotch Whisky. This ad has a picture at the top of the ad showing the Black Scottie Dog and the White Scottie Dog both on the ground as they are stalking, some duck decoys. The ad text says that "No Foolin'! There's nothing like the real thing, Whitey". It has her answering him by saying that "You can't fool the public about Scotch Whisky, Blackie. That's why Black & White is the favorite! It's quality and character never change". It then has the Black & White. The Scotch with Character" saying.
October 12, 1952
Life magazine
1
$8.00
View
Liquor 1011

Black & White
Black and white 4 3/4" x 13 1/2" ad for "The Scotch with Character". The ad has a drawing of Blackie and Whitey turning to watch TV. On the set is a scene showing Blackie jumping over Whitey as the headline says "In the Public Eye!". Blackie says "Yes, Whitey! We're always featured!" to which Whitey answers "We have millions of friends, Bl;ackie. They know that the quaility and character of Black & White Scotch never change".
July 27, 1953
Life magazine
0
$8.00
View
Liquor 758

Temporarily
Sold Out

Black and White
Black and white 9 1/2" x 12 1/2" ad drawn by Morgan Dennis that shows the two lovable Scottie Dogs lying in a stack of mostly wrapped Christmas presents. The unwrapped presents consist of a loose bottle of Black & White, a gift box of Black & White and a full case of Black & White. The one Socttie, while using the gift bos as a pillow, looks to the other and observes that it "Looks like a Black & White Christmas". December 1955
Fortune
1
$8.00
View
Liquor 841

Black & White
Black and white 9 3/4" x 13 3/4" ad that is for their Black & White Blended Scotch Whisky. This ad has a large drawing that shows the Back Dog puliing a sled that is carrying the White Dog. The sled is a normal, two runner sled but it has an empty box on it that is labeled Black & White Blended Scotch Whisky. The White Dog seems to be very happy at the speed that the sled is going at. The ad headline simply says "A Case of Christmas Cheer" and, below that, claims that "Black & White * Blended Scotch Whisky 86.8 Proof * The Fleischmann Distilling Corporation, New York * Sole Distributors".
December 17, 1956
Life magazine
1
$8.00
View
Liquor 1210

Black & White Black and white 10" x 13" ad showing the Scottie dogs sliding a case of their special Scotch down the chimney in a drawing done by Morgan Dennis. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. December 25, 1958
Life magazine
1
$7.50 View
Liquor 9

Black & White
Black and white 5 1/4" x 14" ad for The Scotch with Character. The ad has a drawing of the two Scottie dogs standing in the front window of a pet store that advertises 'Pedigreed Stock" and the headline claims they are "Out In Front~". The text talks about how this product is the most popular, year after year, and assures us that it is because it is "always mellow, always rich in genuine Scotch flavour!"
March 7, 1960
Life magazine
1
$7.50
View
Liquor 845

Black & White
Full color 9 1/2" x 13" ad for The Scotch with Character. The ad has several pictures of their gift boxes and a photo of a Christmas party with two couples enjoying the drinks and several Black & White Gift Boxes visible under the tree. The ad headline encourages you to "Put out the bottle that shows you know Scotch!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1961
Life magazine
1
$7.50
View
Liquor 389

Black & White
Full color 10" x 12 1/2" ad for their Blended and Extra Light Blended Scotch Whiskies. The ad has a picture of the black and the white Scottie dogs sitting and panting as they look at the two bottles of Black & White scotch standing in front of them. The ad headline informs the reader that "Now there are two Black & White Scotch Whiskies...and one is Extra Light".
May 1, 1964
&
June 5, 1964
Life magazine
4
$7.50
View
Liquor 73

Black & White
Full color 9 1/2" x 12" ad for your Christmas time drinking. The ad has a photo of a couple sitting next to their Christmas tree with their Black and White Scottie dogs, dressed in Christmas garb, sitting in front of them. The ad headline tells you that "The answer in gift Scotches is as clear as 'Black & White'." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View
Liquor 309

Black & White
Full color 9 1/4" x 12" ad with a photo that features several people enjoying the water in a shaded area of a lake that has very white sand. The ad headline describes this product as a "Scotch for people who know the difference." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. June 27, 1969
Life magazine
1
$7.50
View
Liquor 253

Black and White
Full color 7 1/2" x 10 3/4" ad for their 86.8 Proof Blended Scotch Whiskey. The ad has a picture of the two Scottie dogs sitting at a bar with drinks, scotch I presume, in front of them. The Black Scottie is saying "Another Black & White, bartender. I have a heavy date tonight." and the White Scottie is asking "A Saint Bernard? Arf."
July 1974
Playboy
2
$7.50
View
Liquor 422

Catto's
Full color 9 1/4" x 12" ad for their Gold Label Scotch Whiskey. The ad has two photos of Art Murphy, one photo is of him playing Squash and the other photo is of him in his daytime job as a Bond Trader. The ad headline has him saying "I'm as sure of myself on the back court...as I am when choosing my scotch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
0
$7.00
View
Liquor 364

Temporarily
Sold Out

Chivas Regal
Full color 9 1/2" x 12 1/2" ad for what is considered to be Scotland's Prince of Whiskies. There is a picture of the Piper's Gallery of a 16th century manor that is ready to peal a welcome for the Christmas Feast. The ad speaks with wisdom saying that "Grand welcome makes a merry feast - and to pledge the welcome" it offers Chivas Regal Blended Scotch Whisky with a platter holding the bottle and the gift box your special friends would see first..
December 1955
Fortune
1
$8.00
View
Liquor 808

Chivas Regal
Full color 8" x 11 1/2" ad for their 12 Year Old Scotch Whisky. The ad displays a painting done for Chivas Regal by Phil Hays that shows his "interpretation of Robert the Bruce, Scotlands's Prince of Warriors, at the Battle of Bannockburn". The painting gives the effect of mosaic and Chivas Regal was offering reproductions of it at this time. The text refers to this Scotch as being "sovereign in flavor", "the glory of the Highlands" and calls it "Scotland's Prince of Whiskies".
February 1960
Holiday
1
$7.50
View
Liquor 722

Chivas Regal
Full color 7 3/4" x 10 3/4" ad for their Blended Scotch Whisky. The ad has a picture of an unopened bottle of Chivas Regal standing in front of the gift box that is available to use. The ad headline asks the question that everyone wants answered, "Shoud you give Chivas Regal to someone who drinks another Scotch" and tries to answer it by talking about the quality of this product.
December 6, 1963
Time magazine
1
$7.50
View
Liquor 484

Chivas Regal
Full color 7 1/2" x 10 1/4" ad with a photo of a bottle of their Blended Scotch Whiskey sitting on a table with three glasses filled with ice are sitting and waiting to be filled. The ad headline reasons "Of course you can afford it. Think of all the money you've saved drinking ordinary Scotch."
October 1979
Playboy
1
$7.00
View
Liquor 296

Chivas Regal
Full color 9 1/2" x 12" ad for their Blended Scotch Whiskey. This ad is a larger version of the previous ad. There is a photo of a bottle of Chivas Regal standing next to three glasses filled with ice, waiting, waiting for Scotch to be poured. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
1
$7.00
View
Liquor 365

Cutty Sark
Full color 4 3/4" x 13" ad for their Cutty Sark Blended Scots Whisky. This is a very simple yet a very copied ad. It says Cutty Sark Scotch Whisky in the top half of the ad and then, in the bottom half, it has a picture of a frigate on the ocean with a full-sized bottle of Cutty Sark in front of it with the words "100% Scotch Whiskies 86 Proof From Scotland's Best Distilleries".
May 1958
Holiday
1
$7.50
View
Liquor 1149

Cutty Sark
Full color 7 1/4" z 10 1/2" ad for their Blended Scots Whisky. There is a picture of a sailing ship, it looks like the same picture that was used in other ads for them, with a bottle of Cutty Sark, a partially filled glass and an old nautical instrument on a table. The text claims that "more American's buy more Cutty Sark than any other Scotch Whisky". It ends the thought by suggesting that you should try a bottle yourself.
October 1967
Playboy
1
$7.50
View
Liquor 697

Cutty Sark
Full color 7" x 10 1/4" ad for their Blended Scot's Whiskey. The ad has a picture of a bottle of Cutty Sark next to a filled glass on a table next to an old instrument. They have been placed in front of a painting of a large sailing ship, full sail, making her way across the ocean.
October 1968
Playboy
0
$7.50
View
Liquor 427

Temporarily
Sold Out

Cutty Sark
Full color 8" x 11" ad for their Cutty Sark Blended Scots Whisky. The picture shown is of a bottle of this fine product sitting next to the box that it would have been shipped in. The label in the ad says that it was "America's No. 1 Gift Scotch".
January 1969
Playboy
1
$7.50
View
Liquor 1013

Cutty Sark
Full color 8" x 11" ad that tries to tell us just what makes Cutty Sark Scotch Whisky so good. The ad starts off by saying that "Somehow, Scotch Bottled Elsewhere Isn't Quite The Same". It then says that "Contrary to popular belief, many more brands of Scotch are bottled in America than in Scotland. They are bulk-shipped and bottled here, often using municipal water. The makers of Cutty Sark, however, remain adamant on the subject of Scottish Scotch. To this day, Cutty Sark is distilled, blended and bottled in Scotland, using the water of Loch Katrine. This results in a Scots Whisky of uncommon smoothness which is worth every penny you pay for it. To distinguish genuine Scots Whisky from the rest, you need look no further than the very top of the label on a bottle of Cutty Sark. It spells out exactly what you're getting right there in black and yellow. Distilled and Bottled in Scotland under British Government Supervision. Cutty Sark".
June 1977
Playboy
1
$7.00
View
Liquor 1022

Cutty Sark
Three color 7 3/4" x 10 3/4" ad for their Scotch Whisky. The ad, with a yellow background, has a small picture of The Tasting Room at Berry Bros. & Rudd, Ltd" and the headline assures us that "After 280 years of dealing with Royalty We've learned a little something about Taste".
May 1978
Playboy
1
$7.00
View
Liquor 498

Cutty Sark
Full color 8" x 10 3/4" ad with a sailing theme. The ad shows Ted "Captain Outrageous" Turner and says "Here's to gut feelings and those who still follow them".
July 1982
Penthouse
1
$7.00
View
Celeb Male 69
/ Scotch

Dewar's
Full color 7 1/2" x 11" ad for this Blended Scotch Whisky from Dewar's. The ad has a picture of a Scotch Officer on horseback and the headline "For Distinguished Service" and has a list of Honours received by the Cameronians (Scottish Rifles). The ad claims that the White Label brand has received more than 60 medals itself and that the White Label is 8 years old while their Victoria Vat is 12 years old.
March 1939
Redbook
1
$8.50
View
Liquor 595

Dewar's
Full color 7" x 10 1/4" ad that has another Dewar's Profile. The Dewar's drinker profiled in this ad is Raisa Scriabine who is shown sitting in a library.
October 1979
Playboy
0
$7.00
View
Liquor 283

Temporarily
Sold Out

Dewar's
Full color 9 1/2" x 12" ad that gives a Dewar's Profile of another Dewar's drinker. Shown in this ad is Raisa Scriabine sitting in a library. This ad is the same as the previous ad in a larger size. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
0
$7.00
View
Liquor 368

Temporarily
Sold Out

Grant's
Three color 5" x 13" ad for their Blended Scotch Whisky. There is a large picture of a bottle of this product with the label claiming "Years 8 Old" and the headline claiming it to be the "Largest-Selling 8 and 12 Year Old Scotch Whiskies in America". The text claims that "Every drop of Grant's is either 8 or 12 years old" and has a "Famous Lore of Scotland" which indicates giving the keys to the city is a Scottish tradition which is almost as old as the art of distilling Scotch whisky. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View
Liquor 668

Grant's
Full color 9 1/2" x 12 1/2" ad that promises that Time Will Tell. There is a bottle of this product shown against a black background and the ad states that this Scotch is 8 Years Old or 4,207,880 minutes. It also claims that time is not the only reason this product is so good, it also has something to do with the "selected quality ingredients handled with traditional skill. Continuing on with the time factor the ad mentions that this year, 1955, was the 100th Anniversary of their product.
December 1955
Fortune
1
$8.00
View
Liquor 843

Grant's
Full color 4 3/4" x 12" ad for their 8 year old Stand Fast Blended Scotch Whisky. There is a picture of a bottle of this product ("Identified by the ecstatic triangular bottle") perched in front of a scene with a meandering river following a ridge of mountains that have a line of storm clouds rolling over. The headline says that "Grant's lets nature take 18% to bring you the largest selling 8 year old Scotch in America" and the text explains that as much as 18% of what they started out with naturally evaporates during the 8 year aging process. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1960
Holiday
1
$7.50
View
Liquor 648

Haig & Haig
Black and white 5" x 13" ad for their 86.8 Proof Blended Scots Whisky. The headline calls it "Yhe Oldest Name in Scotch. Famous for 321 years" and shows a small round table with two bottles of this product. On the left there is a normal-looking bottle of their Five Star and on the right is a unique looking bottle of their Scotch blended and bottled in Edinburgh, Scotland. The bottom headline urges you "Don't be Vague, say Haig & Haig". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View
Liquor 669

Haig & Haig
Full color 9 1/2" x 13" ad for their Pinch Blended Scots Whisky. The ad has a large picture of a nearly empty round bottle of this product next to a small full glass and a larger one with ice waiting for some Haig & Haig to be poured in. The ad text calls it "so highly Regarded...so easily Recognized...so thoroughly Enjoyed" and reminds us that the recipe was perfected more than three centuries ago.
December 1955
Holiday
1
$8.00
View
Liquor 859

Haig & Haig
Full color 10" x 13 1/2" ad for their Pinch Blended Scots Whisky. There is a picture of a bottle of this product, half-empty of course, on a glass tabletop with an out-of-focus glass or two waiting behind it. The text brings out the neverending discussion, "'Half empty' says the pessimist...'Half full' says the optimist" It ends with the logical response which is "Time to order more Haig & Haig Pinch".
October 26, 1956
Colliers
0
$8.00
View
Liquor 710

Temporarily
Sold Out

Haig & Haig
Full color 10" x 13 1/2" ad for their Pinch Scotch. There is a picture of it's distinctive bottle against a frosty background of snow on trees and bushes. The text mentions this having been a popular gift for over three centuries and offers the advice "Don't be vague...Give Haig & Haig".
December 1958
Holiday
1
$8.00
View
Liquor 899

Haig & Haig
Full color 9 1/2" x 14" ad for their Five Star Scotch. There is a very large picture of a bottle of this product with the ad calling it "a new look in a distinguished Scotch family". The text calls them the "oldest Scotch whisky distillers" having been founded in 1627 and mentions the new bottle that is being introduced. At the bottom right-hand side of the ad are seen the new and the old bottles.
October 19, 1959
Life magazine
1
$7.50
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Liquor 689

Haig & Haig
Full color 7 1/4" x 10 1/2" ad for their Scotch Whisky. The headline tells us that "Quality runs in the family" and the picture shows the two bottles of the two brands sold at the time. There is the unique, rounded bottle of Pinch and the taller, now-clear bottle of Five Star. The text suggest that you "Don't be Vague...ask for Haig & Haig".
March 1960
Holiday
1
$7.50
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Liquor 666

Haig & Haig
Full color 7 1/2" x 10 1/2" ad has a photo, taken at the Grenadier in London, England, of a group of men standing at the bar, bowlers' and walking sticks hanging on the surface. The ad headline asks the question, "Who knows as much about scotch as the Scots?" and gives the answer "We English".
July 1964
Playboy
2
$7.50
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Liquor 405

Hudson's Bay
Three color 3" x 13 1/2" ad that is for Hudwon's Bay Blended Scotch Whisky. This ad says that this product "as served in select company since 1701" just above a drawing that shows a bottle of this product with various scenes of people from the 1700's up to the 1900's. The ad says that "Since the year 1701 we have been exporting our fine Scotch Whiskies to North America. Originally exclusively for the Company's executives, this rare Scotch Whisky is now available at leading liquor stores. 100% Scotch Whiskies specially blended into extra fine, light and smooth Scotch". The ad claims that this product is "Bottled in Scotland" and, has a saying of, "It's Goodness Never Varies".
May & July, 1958
Holiday
2
$8.00
View
Liquor 1143

Inver House
Full color 7 1/2" x 10 1/2" ad for their Rare Scotch Whisky. The ad has a picture of a couple, each holding a drink in their hands, where the lady is leaning forward to place a gentle kiss on the top lip of the gentleman. The ad headline asks "Is Inver House really Soft as a Kiss?" and then tells you to "Sip. Kiss. Compare."
December 8, 1975
Sports Illustrated
1
$7.00
View
Liquor 588

J & B
Full color 7 1/4" x 10 1/2" ad for their Rare Scotch. There is a picture of an attractive woman who is looking back over her shoulder at the camera and, as if she was talking to a friend, says "I don't know who he is, but he just ordered J & B". The minimal text in the ad claims that it "Pours More Pleasure" and that it is "Pennies More in Cost, World's Apart in Quality".
October 1967
& July 1968
Playboy
2
$7.50
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Liquor 698

J & B
Full color 7 3/4" x 11" ad that is very simple in what it is asking, it says "Do unto others". It has a photo with both kinds of the J & B Scotch in boxes that say "The Gift Scotch" on it and there is nothing else in the picture, no lights, nothing. At the bottom of the page it says "J & B Rare Scotch. Pennies more in cost, world's apart in quality".
January 1969
Playboy
1
$7.50
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Liquor 1010

J & B
Full color 8" x 10 3/4" ad for J & B Rare Scotch. This ad has a man and a woman that had been sitting together and the man has gotten up and is approaching the camera with a bottle of J & B Scotch in his right hand and two glasses with ice in his left and the headline says to "Try Something Better". The text then says that "There is only one J & B Rare Scotch. And only one reason for drinking it. The delightful rare taste you pour every time from the bottle. Isn't something llike that worth a few cents more".
May 1970
Playboy
1
$7.50
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Liquor 1190

Johnnie Walker
Full color 9" x 13" ad for their Blended Scotch Whisky. The headline identifies the picture in the ad as being "A Pleasant Afternoon with Johnnie Walker at the Hialeah Races". The colorful picture shows a man in a red waistcoat, white pants and black boots talking to a young boy who has probably been taking care of the man's horse while, in the background, other horses and riders are trotting by as other jockeys stand watching. The ad mentions that the Red Label products are all 8 years old and the Black Label products are all 12 years old. It also identifies the Sole Distributors of this product as being Canada Dry Ginger Ale, Inc..
February 1937
Town & Country
0
$9.00
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Liquor 785

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Johnnie Walker
Full color 9" x 13 1/2" ad that has everything to say about Johnnie Walker Black Label Blended Scotch Whisky. At the top of the ad it leads with the statement "The years add Lustre to these Treasures" and the caption says "Below, Johnnie Walker Black Label, a rare and mellow Scotch, laid away many years ago. To the right, The Belt and The Sword od State, formerly used by Scottish Kings at State functions, now displayed under guard at Edinburgh Castle". It then says that "Scotland takes rightful pride in her treasures and traditions...among them, Johnnie Walker Black Label, rarest of fine Scotches. For twelve long years in the cask bring out in Johnnie Walker Black Label a full, robust richness...a smooth, peaty flavour...a memorable mellowness. So thank Scotland for parting with a portion of this treasured whisky...and call for Johnnie Walker Black Label next time the mood or the occasion prompts you to enjoy Scotch at its very best".
October 1938
Town & Country
1
$9.00
View
Liquor 1065

Johnnie Walker Full color 10" x 13" ad shows the "Passport of a Distinguished Scotch Friend". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 18, 1944
Life magazine
0
$8.00
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Liquor 30

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Johnnie Walker
Full color 9 1/2" x 13 1/2" ad for their Blended Scotch Whisky. There is a seasonal photo of a bottle of Red Label and a bottle of Black Label sitting on a table next to what could be an undecorated Christmas tree. There is a card with the wishful message "Not to be opened until Christmas (maybe)" and the text explains that these are rare gifts this year and may or may not find a place under your tree. So soon after the conclusion of World War II there was still an effort being made to get production of many things back up to normal and the thought was that "Next Yuletide, we hope" there would be enough available for everyone who wanted either to give or to enjoy.
December 16, 1946
Life magazine
1
$8.00
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Liquor 787

Johnnie Walker
Full color 10" x 13 1/2" ad for their Blended Scotch Whisky. This ad dwells upon the fact that a good Scotch will be popular anywhere "From Alloway to Albuquerque". The headline says "Forecasting...A feeling that's mutual" and shows American cowboys walking along behind the silhouette of Johnnie Walker. There are pictures oa a man and his dog, a Scottish Terrier no less, standing outside in a street in Scotand and a picture of three men in western gear toasting something important with a bottle of Johnnie Walker. At the bottom of the page is a picture that shows a bottle each of their Red Label and their Black Label, both of which were 86.8 proof.
February 1949
Holiday
1
$8.00
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Liquor 701

Johnnie Walker
Full color 9 1/2" x 12 1/2" ad for their Blended Scotch Whisky with a drawing called Bird and Bottle done by Robert Brackman. The drawing shows a simple table with a bottle of Johnnie Walker, two glasses, an apple, a pear and a bird waiting to be prepared for cooking. The text talks about the lasting quality that Backman's work is felt to have and compares it to Johnnie Walker Scotch. It reminds us that it has been offered for sale since 1820 and is still "the finest Scotch Whisky the world has ever known."
December 1955
Fortune
1
$8.00
View
Liquor 807
/ Blackman

Johnnie Walker
Full color 9 1/2" x 13" ad that is a scenic one for Johnnie Walker Red Label Scotch Whisky. In this ad there is a view of an outdoor scene with a nearly full bottle of Johnnie Walker Scotch with a nearly glass of Scotch and ice next to it. In the background there is, slightly out of focus, a river that is falling about 20 feet over a wide range of width. The ad text says "Secrets of the seasons: Winter gives way to the first flowers of Spring. Magically nature brings on each season in dutiful fashion. Johnnie Walker has watched 138 years of them come and go...and has mellowed delectably with time. This superb whisky, born in Scotland, carries much of the bounty of nature. Golden grains of barley, pure mountain-stream water, Highland peat, all add unique taste to this Scotch. Here in flavour...anber in color...the distinct character of Johnnie Walker Red Label is applauded throughout the world. Try this Great Scot today".
May 1958
Holiday
1
$8.00
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Liquor 1146

Johnnie Walker
Full color 9 1/2" x 13 1/2" ad for Johnnie Walker Red Label Scotch Whisky. This ad is a picture of a man's workshop where he was building a model of a sailing ship. Pictured in the ad is one end of the boat, the lamp over his bench, a few tools, a bottle of Johnnie Walker Scotch and a full glass that he has poured for himself. The ad headline says that "Craftsmanship always shows up in the taste". It then says "That's why Johnnie Walker Red Label Scotch is so different from any other. Patient and painstaking craftsmen protect the traditional quality with unhurried attention to every detail of fine whisky blending. The result - a consistently rare flavour...traditionally mellow and smooth. You can taste the difference".
July 1958
Holiday
1
$8.00
View
Liquor 1154

Johnnie Walker
Full color 8" x 11" ad for their Red Label Scotch Whisky. There is a unique photo of a bottle of this product, two filled glasses, a jigger and an ash tray sitting on a white surface with a white surface behind it. There is a bright light from the left which is casting a red reflection of the bottle on the wall on the right and the headline assures you that "You'll be glad you said 'Johnnie Walker Red'...that incredibly smooth Scotch whisky". The text describes the taste in ways and means that cause a slight sweat to break on a man's forehead.
March 1960
Holiday
1
$7.50
View
Liquor 674

Johnnie Walker
Full color 10" x 13 1/2" ad that tells you a lot about Johnnie Walker Red Scotch. This ad has a white backing and there are two lines of thought, two things to concentrate on. To the left there are a pair of glasses filled with Johnnie Walker Scotch, one above the other. The top one has the word "High" above it and the lower one has the words "or low" written below it. To the right of this there is a bottle of Johnnie Walker Red Scotch with the top lying at the base of it and the words the "Smoothest going down!" below this. The text has this to say about the picture, "You'll be glad you said 'Johnnie Walker Red', the world's largest-selling Scotch whisky because it always tastes so incredibly smooth!".
October 26, 1962
Life magazine
1
$7.50
View
Liquor 1063

Johnnie Walker
Full color 9" x 12" ad for their Black Label Scotch Whiskey. The ad has a picture of a full bottle of this fine product shown against a dark and blurred background. The ad headline claims that when you look at this "Now you know all there is to know about Scotch Whisky". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1963
Esquire
0
$7.50
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Liquor 483

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Johnnie Walker
Full color 7 1/2" x 10 1/2" ad for their Red Scotch. The ad has a close-up photo of a bottle of their scotch and a glass that has been filled from the bottle. The ad headline asks "Since there are 208 different Scotches...how can you be sure this is the world's smoothest?" The text continues with descriptions of the definitions of "Smoothness is Lightness".
July 1964
Playboy
2
$7.50
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Liquor 404

Johnnie Walker
Full color 9 3/4" x 13 1/2" ad for Johnnie Walker Red Scotch. This is an interesting ad because it has a picture of a bottle being held in a male hand and tilted somewhat. It is being held so that the label is completely visible; top, middle and the lower, and it has been used before. It has had several drinks poured from it, more than just the one sitting below the bottle. The ad text says "Johnnie Walker Red. smooth enough to be the world's largest-selling Scotch".
July 16, 1965
Life magazine
1
$7.50
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Liquor 1101

Johnnie Walker
Full color 8" x 11" ad for the Johnnie Walker Red Scotch. This ad has a black banner across the top of the ad that simply says "All Scotches are good". Very precise, very extreme. The next line down says that "One Scotch is so good it's the world's best seller". That's a pretty impressive claim, but which is it? Pictured right below this is a bottle of Johnnie Walker Red sitting alone in the picture, all alone. the bottom line in the ad says "(The Smooth Scotch)"
July & November 1968
Playboy
2
$7.50
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Liquor 1138

Johnnie Walker
Full color 8" x 11" ad with a tall-looking picture of a full, unopened bottle of Johnnie Walker Red Label Scotch standing right next to a pristine box. These items are labeled, the "Gift of the month", and their stance is embellished by a bed of holly leaves they are standing on, partially to celebrate the time of year. The words at the bottom of the ad say "Johnnie Walker Red, world's best selling Scotch".
January 1969
Playboy
1
$7.50
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Liquor 1012

Johnnie Walker
Full color 7 1/2" x 11" ad that is for Johnnie Walker Red Scotch. There is a picture of a man with a big red beard and his mouth open in a spirit of jubilation as he is holding a bottle of Johnnie Walker Red Scotch in his right hand and a full glass in his left. The ad headline says that this is "The luck of the Scotch" and then touts "Johnnie Walker Red So smooth - world's best selling Scotch".
May 1970
Playboy
1
$7.50
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Liquor 1185

Johnnie Walker
Full color 9 1/2" x 12" ad with the name "Johnnie Walker Red Label" broken down into the seven syllables that it takes to say. The ad headline claims that "It takes a little longer to call for out Scotch, but people must have a lot of time, or a lot of taste, because they've made it the world's largest selling Scotch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1971
Life magazine
1
$7.50
View
Liquor 272

Johnnie Walker
Full color 7 1/2" x 10 1/2" ad for their Black Label Scotch. The ad has a photo of two impressively large houses with expansive front yards in the early evening. The house on the right has the front door opened and two figures are visible having a conversation. The ad headline has one asking the other, "I was wondering if I could possibly borrow a cup of Johnnie Walker Black Label".
March 1977
Playboy
0
$7.50
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Liquor 424

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Johnnie Walker
Full color 7 1/2" x 10 3/4" ad for their Black Label Scotch. The ad has a photo of a darkened skyscraper in a nighttime sky. There is one light on in each floor in a curving line going to a floor several from the top where three lights are on. The ad headline claims that "On the way up, the work may not get easier but the rewards get better."
October 1979
Playboy
1
$7.50
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Liquor 294

Johnnie Walker
Full color 7 3/4" x 10 3/4" ad has a photo of a plane flying through a red sunset over a city skyline that contains various buildings like the Eiffel Tower, The Arch in St. Louis, Big Ben and the Space Needle. The ad headline informs us that "All over the world people have one thing in common. They start the evening with Red."
November 1983
Playboy
1
$7.00
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Liquor 281

Johnnie Walker
Full color 8" x 11" ad that shows a pair of bronzed baby shoes sitting on a black background. The ad headline tells you to "Thank Dad for believing you were very special every step of the way".
June 1985
Playboy
1
$7.00
View
Liquor 159

Johnnie Walker
Full color 9 1/4" x 11 3/4" ad for their Johnnie Walker Red. The ad has a photo of an outdoor patio at a restaurant on a rainy day. There is a happy couple sitting all alone enjoying their Johnny Walker Red in the pouring rain as the waiter waits in a dry spot for any further orders. The ad headline claims "When it pours, Red stands out". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1987
Rolling Stone
1
$7.00
View
Liquor 442

King William IV
Three color 5" x 13" ad that is for King William IV Blended Scotch Whisky. In this ad there is a drawing of a lighthouse beaming "Be Bright" out of one side of it and "Go Light" out of the other and has "Be Bright", "Go Light" and "Be Right" written all down the side of it. In front of the lighthouse there is a bottle of King William IV V.O.P. Brand 100% Scotch Whiskies standing there. It stands just above the words "Choose the LIGHT Scotch. Distilled in Scotland and Bottled in the United Kingdom under Government Supervision".
December 13, 1948
Life magazine
1
$8.00
View
Liquor 1179

Lauder's
Full color 7 3/4" x 10 1/2" ad for their 86 Proof Blended Scotch Whisky. The ad has a picture of a scowling Yul Brynner drawn by Aldo Loongo with the caption "Enjoy two great performers". The ad makes claims such as "Lauder's is the fine Scotch that doesn't cost like a fine Scotch" and "Lauder's lets any host turn in a great performance".
December 15, 1975
Sports Illustrated
1
$7.50
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Liquor 611
/ Brynner

Martin's
Full color 9 1/2" x 13" ad for their Blended Scotch Whisky. Reflecting the season there is a drawing of a bottle of this product placed onto the snow-covered ground while flakes are falling, a snowman stands in the distance as does a small house with smoke coming out of the chimney. There is a sprig of evergreen just behind the bottle which is sealed waiting to be given as a gift.
December 1958
Holiday
1
$8.00
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Liquor 900

Martin's
Black and white 9 1/2" x 13" ad for their Blended Scotch Whisky. Pictured is a study where a man, dressed in a suit, sits smiling as he writes in a notebook sitting on his lap. There is a table in the forefront of the picture where several different kinds of Martin's sit with several gift boxes and the headline says that "when the grand gesture is expected of you...".
December 1958
Holiday
1
$7.50
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Liquor 902

McMaster's
Black and white 9 1/2" x 13 1/2" ad for McMaster's Scotch Whisky. The ad has a picture that shows the blacked-out version of a man holding an illuminated glass of a drink. The words in this picture says that "You can tell it's an expensive Scotch, even in the dark". Then, down by a picture of the bottle are the words "By the taste, not the price". The ad tells us that "McMaster's Scotch tastes expensive, smooth and mellow. You can tell that without looking. Try the McMaster's Scotch taste test: Pour McMaster's fine Scotch and you expensive scotch into seperate glasses, Have a friend blindfold you, rearrange the glasses. Taste both. Aren't you glad you tried McMaster's. All you pay is about $5.00 for a $7.00 value: how do we do it? We bring McMaster's fine Scotch over from Scotland in barrels. And bottle it only after it arrives in this country. So we save on taxes, shipping and handling. We pass the savings on to you so you save. The only expensive thing about our Scotch is the taste".
April 14, 1967
Life magazine
1
$7.50
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Liquor 1047

Old Angus
Full color 9 1/2" x 13 1/2" ad for their Blended Scotch Whisky. The ad has a picture of a Scottixh shepherd standing in his field and gently holding a young lamb while another one looks on, The ad has the words "National Distillers in association with Train & Mc Intyre Ltd. of Glasgow invites you to try Old Angus, a Noble Scotch. 'Gentle as a Lamb'" on what looks like an invitation. The text explains that this company, making the same Scotch as they have for a long time, is offering it to "its American cousins". There is also a nice picture of a bottle of this Eight-Year Old Scotch.
May 2, 1938
Life magazine
1
$8.50
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Liquor 774

Old Rarity
Black and white7" x 10" ad for their Blended Scotch Whiskey. The ad has a picture of this unique bottle sitting on a table between a partially filled glass and a well-used candle. The ad headline claims that "If a better scotch exists, it's a well-kept secret".
November 1964
Esquire
1
$7.50
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Liquor 474

Old Rarity
Black and white 7 3/4" x 10 3/4" ad for their Blended Scotch Whiskey. There is a picture of an open bottle of this product sitting on a table with the top and a shot glass sitting next to it. Being held in a male hand is a glass filled with a drink mixed with this Scotch and the text in the ad asks "If you want to stick to the scotch you've been drinking, that's your business". It then offers "If you'd like your next taste of scotch to be something extra-ordinary, that's our business".
August 1965
Playboy
1
$7.50
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Liquor 816

Old Smuggler
Full color 9 1/2" x 13 1/2" ad for their Blended Scotch Whisky. The ad shows a bottle of this product against a black background with a single white button and a white bowtie aligned next to it. The headline calls it "The Fashionable Scotch...Smart and Light" and the text explains that this is what Scotsmen refer to it as because of it's patience and scruple, the quality tradition dating back to 1835 and because it is distinguished by great softness and delicacy of flavor. It mentions that the bottle being made of a clear glass is so that the product can be seen in its true color. It urges you to be among the growing number of international Scotch drinkers who are trying and enjoying Old Smuggler's.
December 1958 &
February 1960
Holiday
2
$7.50
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Liquor 723

Passport
Full color 8" x 11" ad that is for Passport Blended Scotch Whisky. This ad has a picture of a partially filled bottle of Passport Scotch sitting next to a partially drunk glass of ice and Scotch and the headline of the ad says "At last, a tax break for millionaires". When you first read this you have to wonder why, so you read the rest of the ad. "Until now, anybody with a millionaire's taste for Scotch has had to pay the price for it. Now, Passport takes pity on you, the over-privileged class. With careless abandon, we blended the most outrageously expensive whiskies that Scotland had to offer. And came out with just what we expected for our money. A great light Scotch. But at the same time one that is blessed with a rich and robust Scottish character. If we bottled it in Scotland, we would have to charge a premium price, as we do in other countries throughout the world. But we bottle Passport here in the U.S.A. to save you money on taxes. If no one else wants to look out for the rich, we will".
November 1968
Playboy
2
$7.50
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Liquor 1182

Passport
Full color 7 1/4" x 10 1/2" ad drawn by Jaffee. The ad shows several men being chased by a snorting bull through a European street. One man is smiling as he holds aloft a bottle of Passport Scotch as a ladder is offered to him by other men willing to share his load. The ad headline warns you to "Travel light. Just carry your Passport".
May 1972
Playboy
1
$7.00
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Liquor 188

Passport
Full color 7 1/4" x 10 1/2" ad with a cartoon of two middle-aged gentlemen sitting in their backyard smoking cigars and drinking from a bottle of Passport.
July 1972
Playboy
1
$7.00
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Liquor 158

Seagram
Full color 7 1/2" x 10 1/2" ad for their 100 Pipers Scotch Whisky. There is a picture of a man and a woman sitting at a round table while in a field as a line of Scottish Bagpipe players stand near a fogbank. The headline asks "Why 100 Pipers?" and the text talks about the legend that says when a true Scot sips a truly great Scotch he will hear the skirl of 100 pipers. It is claimed that "Seagram wouldn't settle for less."
October 1968
Playboy
1
$7.50
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Liquor 910

Seagram's
Full color 7 1/2" x 10 1/2" ad for their 100 Pipers Blended Scotch Whisky. The ad has a picture that I always associate with drinking Scotch, a couple flyfishing while wearing short shors and waders. The woman has unleashed a cast that threatens to tip her over and the laughing man with her has to, gasp, grab her around the waist. The headline reminds everyone to "Pack the Pipers, it wouldn't be a weekend without it". The text describes having to "broil today's catch on the open fire" and having "the whole mountain to yourself" and goes on to imply that, without having a bottle of Piper's there, it wouldn't be worth doing.
May 20, 1974
Newsweek
1
$7.50
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Liquor 743

Teacher's
Black and white 9" x 13" ad for their Highland Cream Scotch Whisky. There are several drawings with the main one showing a bottle of this product with the label claiming a "Perfection of Blended Scotch Whisky". Behind this are a silhouette of two men on a couch toasting something and a drawing of a scholarly man smiling as he looks off to the side. The text mentions Teacher's being chosen by so many men to share their pleasant hours on those nights when winter swirls outside the door and calling it "as mellow a good companion as any man could want". It also reminds us that it has been made since 1830.
February 1937
Town & Country
1
$8.50
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Liquor 826

Teacher's
Black and white 9" x 13 1/2" ad with a drawing that shows a man enjoying a bottle of Teacher's Highland Cream Scotch Whisky as he sits watching horses jumping at the track. The headline in the ad introduces "Teacher's Perfection of Blended Scotch Whisky". The text for the ad says that "Teacher's Scotch has evident quality, sure mark of the thoroughbred. Hearty body enriches the mild smoothness of Teacher's taste. There's tang in its balanced flavour". It's so good that they just have to say it again, "It's the flavour".
October 1938
Town & Country
1
$8.50
View
Liquor 1064

Teacher's
Black and white 7 3/4" x 10 1/2" ad with the simple claims that "No Scotch improves the flavour of water like Teacher's".
September 1964
Playboy
0
$7.50
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Liquor 152

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Teacher's
Full color 10" x 14" ad that gives it's whole pitch on the back of a man's raincoat. This ad is for Teacher's Scotch and there is very little action in this one. It takes place in a dock where many sailboats are tied up very close to each other. The boat in question has two people on it, a man with a yellow raincoat on that has the message attached to it and a woman. The two people are standing within feet of each other and they are not talking at all. The man, whose back is to us, is somewhat looking at the woman and she has turned and is looking out towards the water. The woman is holding a glass, cartainly of this brand, and the man has a bottle in his left hand and is holding his right hand in front of him. A very unique ad.
May 13, 1966
Life magazine
1
$7.50
View
Liquor 937

Teacher's
Full color 10" x 13 1/2" ad that gives the impression that some sailors wear a message from Teacher's on the back of their jacket. In this picture there is a man and a woman standing and talking, somewhat, on the deck of what looks like a pretty good sized sailboat. The lady has a drink in her hand, probably a scotch and water, wearing white shorts and an orange sleeveless sweater and is looking off to her left, seeming to pay no attention to the man just in front of her. This man, also wearing white shorts and a nautical hat, finishes off his wardrobe with a yellow rain jacket. This jacket has a message on the back though. It says "No Scotch improves the flavour of water like Teacher's".
September 18, 1966
Life magazine
1
$7.50
View
Liquor 982

Teacher's
Full color 9 3/4" x 13 1/2" ad that is another for Teacher's Scotch. In this ad we have a day where there was a formal party where there was an outdoor party. Everyone was there in their best formal clothes in a big yard where everything was trimmed and mowed and organized just right. Unfortunately it started to rain. There is about five or six people standing together under a big umbrella while others are running, trying to make their way to dryness. The ones under the umbrella are laughing and pouring more drinks and, surprise, the umbrella they are under has the message "No Scotch improves the flavor of water like Treacher's".
October 14, 1966
Life magazine
1
$7.50
View
Liquor 1113

Teacher's
Full color 7 1/4" x 10 1/2" ad for their Scotch Whisky. There is a picture of a very attractive woman who is staring hopefully at a man who is handing her a mixed drink made with Teacher's. The headline suggests that you may have better luck if you "Break the ice with Teacher's Scotch". The text talks about having the Mellow Flavor that Warms Things up as a good reason to use this product.
October 1968
Playboy
1
$7.50
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Liquor 909

Usher's
Full color 7 1/4" x 10 1/2" ad for their Blended Scotch Whisky. There is a close-up of a bottle of this product, label plainly visible along with the famous Green Stripe. The headline admits that "You've earned your stripe" and offers several moments where you finally admit things that are hard to admit.
September 1974
Playboy
1
$7.50
View
Liquor 908

Vat 69
Three color 5" x 12 1/2" ad for Vat 69 Blended Scotch Whisky. This ad has a scroll unrolling from the top and it says "Vat 69 - from Scotland to every corner of the world". Then, going down the ad, it says "- Preferred the world over because "Quality Tells"". Then, at the end of the ad, it has a silver platter sitting on a table with a tall glass filled up with Vat 69 and, right next to it, there is a bottle of Vat 69 Scotch, with the label facing forward so that it can be read.
December 13, 1948
Life magazine
1
$8.00
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Liquor 1177

Vat 69
Full color 9 1/2" x 12 1/2" ad for their Light, Mild Scotch, imported by Park & Tilford Distillers. The ad has a picture of a fine, wood-finished room where John T. Amber, Esq. sits comfortably and displays a rare 17th century Italian flintlock pistol to two men standing. All three of these men are wearing tuxedos and they each have a glass, close at hand, containing a drink made from the Scotch "Prized by Connoisseurs the World over". The text talks about the magnificent pistols in this man's famous collection and considers it no surprise that he favors Vat 69. As the ad reminds us, "Quality Tells!".
December 1955
Fortune
1
$8.00
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Liquor 809

Vat 69
Full color 5 1/2" X 12 1/2" ad for Vat 69 Blended Scotch Whisky. This ad has the headline that says that "One Scotch Stands Out. The lighter...drier...smoother Scotch". The text after this, referring to a group of maritime signal flags under that, say that " These maritime signal flags speak an international language. They spell VAT SIXTY NINE...the world famous name that means lighter, drier, smoother Scotch. In VAT 69 you will find all the good things of Scotch at their very best". Interpersed in with the flags is a bottle of VAT 69 standing there, so proud. It may be a minor thing on my part but the signal flags do only spell "VAT SIX NINE".
July 1958
Holiday
1
$7.50
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Liquor 1162

Vat 69
Full color 7 1/2" x 10 3/4" ad for their Blended Scotch Whisky. The ad has a picture of a happy couple embracing under the headline that has them saying "Before we found Vat 69 Gold, our holiday parties were so-so. Now they're ho-ho". The ad headline calls this "The upwardly mobile Scotch".
December 15, 1975
Sports Illustrated
1
$7.00
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Liquor 610

White Horse
Full color 9 1/2" x 12 1/2" ad for their Pre-War quality Scotch Whisky. The ad has a picture of a man in a red coat sitting backwards on a white horse that is standing in a white room. The man has his left leg placed on the back of the horse and his left hand pressed against his cheek while his right hand golds a glass filled with a drink made with White Horse. The headline urges you to "Let White Horse carry you lightly through the holidays" and the text wanrs that there is "still not quite enough to go around but most good places have a supply for your holiday hospitality".
December 1955
Fortune
1
$8.00
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Liquor 842

White Horse
Full color 9 1/2" x 13 1/2" ad that wants to introduce you to White Horse Blended Scotch Whisky. There is a picture with a yellow background that has a white horse standing with his one front foot on a stand. There is a man in a suit holding up a glass while sitting on the back of this barebacked horse. The only other thing in this picture is a small table with a large white tablecloth on it with a few glasses and, what looks like, other items to make drinks with. The ad headline asks if you are "Dining out? Let White Horse carry you lightly". The ad says that "Any meal worth going out for is worth starting out with White Horse. It's such a light and pleasant-tasting Scotch, you can ride with it right through the evening".
May 1958
Holiday
1
$8.00
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Liquor 1144

White Horse
Full color 9 1/2" x 13 1/2" ad for their Scotch Whisky. There is a picture of a room in an older building with chair, table and wall coverings of the past. The table holds a bottle of Scotch, a glass filled. candle, papers, glasses, books and a hat while the headline claims that "James Boswell drank here. White Horse of course". The text talks about other literary greats who drank the Scotch of the White Horse Inn and claims that they all agree that this is "the greatest Scotch in history". It mentions that "every bottle of White Horse is individually numbered and registered at the distillery", a fact that they feel should prompt you to "woo the muse".
February 1960
Holiday magazine
1
$7.50
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Liquor 733

White Horse
Full color 10" x 14" ad for their Scotch Whiskies. The ad has a large picture of the sign post in front of The White Horse where a coach with two men on top with a third man blowing a horn at the rear of the top stir their horses into action and begin their trip. The ad headline says "Eight days to London! The stirrup cup was White Horse, of course" and the text explains that the White Horse Inn was the departure point for the Edinburgh to London stagecoach, an eight dy journey. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1960
Holiday
1
$7.50
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Liquor 661

White Horse
Full color 9 1/2" x 13" ad with the phrase that "Hospitality began with White Horse {of course}". There is an old picture, two centuries old, of a man dressed in fine clothes signing in at the Edinburgh's White Horse Cellar, the famous coaching Inn. The innkeeper, clad in red pajamas, is holding a candle in the office to provide light so the man can see the page he is trying to sign. In front of the book he is trying to sign is a bottle of this deluxe Scotch drink and a partially-filled glass which may explain why the innkeeper has the smile on his face. We are informed that "every bottle of White Horse is numbered and registered at our distilleries, thus AB 147603."
March 1961
Holiday
1
$7.50
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Liquor 920

White Horse
Full color 9 1/2" x 13" ad for their Blended Scotch Whisky. The picture in the ad is a close-up that only shows the label on the bottle and a glass filled with something made with their popular drink. The glass has "The White Horse Cellar Estab. 1742" on it and the ad contains information about ordering a set of four of these for $3.00. The headline urges you to Hurry up and taste White Horse...it's lighter than you think!"
October 29, 1965
Life magazine
1
$7.50
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Liquor 850

White Horse
Full color 7 1/2" x 10 3/4" ad with advice like what Mother would give. The headline warns to "Never go to a bachelor's pad alone" and shows a modern apartment done in white with assorted flowers and three beauriful and modern women milling around a table that holds a partially full bottle of White Horse and several glasses that have been busy. The text explains that this advice is intended for the male who is going to an apartment that has any number of unattached women living there. It says that walking in empty-handed is a sure way to receive a cold-shoulder but have a bottle of White Horse in your hand and you become a "Good Guy". It explains that, just like we learned in the westerns, "The Good Guys are always on the White Horse".
October 1967
Playboy
1
$7.50
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Liquor 694

White Horse
Full color 7 3/4" x 11 3/4" ad for the saying that "You can take a White Horse anywhere". The ad has a photo of a man's workshop that seems to be a little bit small. He has an old car parked in there and an attractive young lady is sitting in the driver's seat talking to the man whose shop it is. He is standing there holding a glass that probably contains White Horse Scotch since the bottle is perched on the end of his work table. Oblivious to all is the white horse standing behind the car with a puzzled look on it's face.
August 1972
Playboy magazine
1
$7.50
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Liquor 916

White Horse
Full color 8" x 11" ad that assures you that "You can take a White Horse anywhere". The picture is of a room where five people have been practicing with orchestral instruments and they have paused to talk and drink from their glasses of White Horse while, behind the lady, stands an actual white horse. From the way the horse is looking in I have to believe that it is the band leader.
March 1973
Playboy
1
$7.50
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Liquor 853

White Horse
Full color 7 1/2" x 10 1/2" ad for their Blended Scotch Whiskey. The ad has a picture of a green and lush mountain scene where a large white horse is running up the hill toward the camera. The ad headline assures the readers that "Not a Scotch in the world can run with the White Horse".
June 1977 &
May 1978
Playboy
2
$7.00
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Liquor 500

White Label
Full color 9" x 13 1/2" ad that offers, "For Distinguished Service", an award to White Label Blended Scotch Whisky from John Dewar & Sons. There is a drawing of a soldier on a horse in this ad, along with the information that they offered "Prints...Ready To Frame" for the price of 25 cents. Next in this ad are a list of the "Honours Of The Cameronians (Scottish Rifles)", about 30 of them are listed. Then it has the "Honours of Dewar's White Label Medal Scotch of the World" and it lists the awards that they have received. It says that "From London to Capetown and from Perth to Singapore, Dewar's White Label is honoured as a seasoned campaigner. Its fame has pushed beyond the borders of the Empire to win more than 60 medals for distinguished service. Command Dewar's White Label and soda...and be "At Ease". At the bottom are pictures of two different bottles, the White Label which is said that it is eight years old, and the other is No Plus Ultra which is advertised as being 12 years old.
October 1938
Town & Country
1
$9.00
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Liquor 1066

William Whiteley
Full color 7 1/2" x 10 1/2" ad for their King's Ransom and House of Lords brands of Scotch Whisky. Over a drawing of a ship steaming across the ocean the headline asks the question "How much King's Ransom is lost at sea?". The text gives an abridged history of some of the shipping methods used in the history of the distilling of this product and talks about a few of the many shipwrecks that dampened the profits of this company. It is an interesting read and indicates that enough of the King's Ransom product is still shipped by boat that they are able to legally claim that it has traveled by boat. The House of Lords, on the other hand, does not qualify as being seaworthy and is only aged for eight years as opposed to twelve.
May 20, 1974
Newsweek
1
$7.00
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Liquor 744










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