Rum Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by distiller then in chronological order with the oldest ads first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Bacardi
Full color 9 1/2" x 12 1/2" ad for their Ron Bacardi Superior Rum. This ad has a photo that shows a bottle sitting on a polished table along with other ingredients. There is a male hand reaching into the picture and is preparing "The World-famous Bacardi Cocktail" using the ingredients shown and the recipe printed in the ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 13, 1944
Life magazine
1
$8.00
View
Liquor 375

Bacardi Full color 10" x 13" ad shows the three Bacardi elves and has their recipe for making Bacardi Eggnog. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. December 19, 1955
Life magazine
1
$8.00 View
Liquor 15

Bacardi
Full color 9 1/4" x 13" ad for their Light, Dry Rum. The ad has a photo of a smiling man with red hair and a red mustache holding up a perfect Daiquiri. The ad headline proclaims "Now one of America's 3 favorite cocktails...and here's a new easy way to make Bacardi Daiquiris at home" and gives a recipe for how to do it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1956
Life magazine
1
$7.50
View
Liquor 408

Bacardi
Full color 9 3/4" x 13" ad that is advertising Bacardi Light, Dry Rum. This is very much of a holiday related ad since the headline in this ad says there is "Now a brand-new easy way to make a perfect Bacardi Eggnog". The recipe calls for Four steps; the first one is: Pour a quart of eggnog mix (as supplied by your dairy) into a punch bowl. No. 2 says: Stir in half a bottle of Bacardi, light or dark. No. 3 says that: Now the secret that will get real raves from your guests is to mix in half a pint of whipped cream, and then chill in your refrigerator to blend the ingredients. No. 4 says: Top individual servings with a light sprinkling of nutmeg and serve. Traditional, jolly and delicious. Serves 4 people three times. The ad also has a "Terrific Idea for Making a Production of it" and, the bottom half of the ad, shows a table set with glasses of eggnog with three stuffed dolls in there too.
December 17, 1956
Life magazine
1
$8.00
View
Liquor 1212

Bacardi
Full color 9 1/2" x 13 1/2" ad that presents you with additional ways to enjoy their Puerto Rican Rum. There is a picture of a happy man who is looking at a table littered with five different drinks made with Bacardi and the headline urges that "When tensions build up - take time to relax...then enjoy one of these delicious Bacardi drinks!". These carefully prepared drinks are identified in the picture as a Collins, a Bacardi 'n Cola, a Daiquiri, a simple "On the Rocks" and the famous Bacardi Cocktail. Included in this ad are directions for making the Bacardi Cocktail to help enough people make it so that it can reasonably be considered "famous" and, for those who have already had too much to drink, directions for how to prepare an On the Rocks.
April 22, 1957
Life magazine
1
$7.50
View
Liquor 782

Bacardi
Full color 9 1/2" x 13" ad has a drawing of the three Bacardi Elves singing Christmas carols as they stand on a table around a filled bowl of Eggnog. The ad headline claims that you can "Be a Christmas Eggnog Expert..." and contains a recipe that makes it possible. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 21, 1959
Life magazine
1
$7.50
View
Liquor 330

Bacardi
Full color 9 1/2" x 12 1/2" ad for their varieties of Rum. The ad has a drawing of the three Bacardi Elves standing around a bowl of Egg Nog singing Christmas Carols. The ad headline asks you to "Try a 'man's recipe' for Christmas Eggnog! (no muss, no fuss, no cuss)" and contains a simple, man-style Egg Nog recipe. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view..
December 15, 1961
Life magazine
1
$7.50
View
Liquor 390

Bacardi
Full color 9 1/2" x 13" ad for their Rum that is so good that it is called "The Life of the Party". The ad has a picture of a tabletop that is covered with assorted bottle caps, assorted fruits, a spoon, a knife, a tea bag, a well-used shot glass and an empty bottle of Dark-Dry Bacardi Superior Rum. The text explains that since "Bacardi likes almost every mixer", people just seem to like Bacardi. It mentions what they call a "Bacardi Party" and identify it as a party that is attendended by people with a variety of tastes since Bacardi is the one drink that will please everyone.
March 22, 1963
Life magazine
1
$7.50
View
Liquor 714

Bacardi
Full color 9 1/2" x 12 1/2" ad has a photo of a dark-haired lady holding a glass filled with ice and a clear drink to her face. The ad headline states that "If you have trouble making a good Daiquiri and would like to make a great one..." and gives a recipe for how to succeed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$7.50
View
Liquor 363

Bacardi Full color 10" x 13" ad showing a devilish looking man with fire behind him and four filled glasses in front of him labeled "Black Devil, Green Devil, Yellow Devil and White Devil". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. September 13, 1963
Life magazine
1
$7.50 View
Liquor 6

Bacardi
Full color 9 1/2" x 13" ad for their Dry Rums and the many different uses they have. The ad has a photo of a lady who is wide-eyed after tasting a drink made with Bacardi that her date has handed her. The ad headline informs us that "If you think Bacardi is enjoyable only in cocktails you've been missing half the fun - Bacardi is for Highballs, too!". The text goes into more details and mentions the Bacardi Devil.
March 27, 1964
May 1, 1964 &
September 25, 1964
Life magazine
2
$7.50
View
Liquor 460

Bacardi
Full color 9 1/2" x 13 1/2" ad that tries to make you realize that you can have a party that pleases an assortment of people, with no liquor other than Bacardi. There is a picture of a table littered with various bottle caps of different mixers, slices of fruit, one shot glass and a single bottle of Ron Bacardi Superior. The headline asks you if you have "Had a Bacardi Party yet?" and the text tells you to gather together all kinds of "mixin's" and invite over some of your friends, or your enemies. There is a smaller picture that shows four different kinds of Bacardi and the lower headline says "Drink Bacardi Rnjoyable Always and All Ways"
April 2, 1965
Life magazine
1
$7.50
View
Liquor 820

Bacardi
Full color 9 1/2" x 13" ad for their Puerto Rican Rum. This ad wants you to think outside of the box, don't just use Bacardi for drinks made with coke. The ad has a picture of a bottle of Bacardi next to a bottle of Quinine Water and a drink already made with the caption "Thank you, Mrs. Richardson, for running out of you-know-what". The ad has a copy of a letter that this Mrs. Richardson supposedly sent that tells the story about how she and her husband ran out of gin and were unable to make their favorite gin and tonics. Desperation forced them to find something else and, lo and behold, rum and tonic was born. Now they are devoted drinkers of this new creation and want others to know of the untold possibilities of rum.
June 18, 1965
Life magazine
3
$7.50
View
Liquor 571

Bacardi
Full color 10" x 13 3/4" ad for Bacardi Rum that wants you to know that "This is how the Daiquiri was invented". They claim that "An American mining engineer used to end his day with a tall thirst until he finally quenched it (in 1896) with a tall, cold, good-tasting drink he invented with lime juice, sugar and Bacardi Rum. He named it after the place where he got the thirst - the Daiquiri Mines! Times have changed, and now Daiquiris come in assorted sizes and shapes. But three things stay the same: (1) the original Daiquiri was made with Bacardi, (2) the best still are and (3) people still quench thirst with their frosty smoothness. Buy some Light Bacardi and do a little thirst quenching yourself! (The recipe's on the back label.)"
July 2, 1965
Life magazine
1
$7.50
View
Liquor 1108

Bacardi
Full color 10" x 12 1/2" ad with a photo of two soldiers and a civilian sitting around a table with a bottle of Bacardi, a bottle of Coke and several glasses. There is also a copy of a letter from a Fausto Rodriguez who was one of the men present that day in 1899 when, for the first time, Coke and Rum were mixed in the same glass. Believe it, or not. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 20, 1966
Life magazine
2
$7.50
View
Liquor 106

Bacardi
Full color 9 1/2" x 13 1/2" ad that states the fact that if "Bacardi rum is so "mixable:...It's a one-brand bar". Hummph. The top photo shows two different bottles of Bacardi and the bottom one is of a man sitting behind five different mixed drinks and two bottles of Bacardi. The text tells us what is in front of the man. "Reading from left to right: Bacardi-and-tonic, Bacardi highball, Bacardi sour, Bacardi martini, Bacardi Bloody Mary, Light Bacardi rum, Dark Bacardi rum. Tasting from left to right: enjoyable always and all ways! (Send for your free Recipe Kit.)".
October 14, 1966
Life magazine
1
$7.50
View
Liquor 1103

Bacardi Full color 10" x 13" ad says that "It's Good Old Eggnog Time Again!". Ad shows the three Bacardi elves and gives two recipes for Bacardi Eggnog.
December 16, 1966
Life magazine
1
$7.50
View
Liquor 37

Bacardi
Full color 10" x 13 1/2" ad that is for Bacardi Puerto Rican Rum. Shown is a table where there are four people, a man and three well-dressed women, sitting all facing the camera. They are all enjoying the pleasures of two different bottles of Bacardi rum and there are at least eight different glasses of different drinks. The ad headline says that "Bacardi rum is so "mixable"...It's a one-brand bar". It then says that "The Bacardi rum is ready, and you're invited. Big, bold highballs. Light and sassy Daiquiris. Cool tonics and colas. Magnificently dry martinis. Beautiful Bacardi Cocktails. Even Bacardi Parties where every guest can have his own favorite drink and no two alike! That's mellow, "mixable" Bacardi style. Enjoy it!"
May 26, 1967
Life magazine
1
$7.50
View
Liquor 1043

Bacardi
Full color 8" x 11" ad that reminds you that you can have a "Bacardi party!" with two different bottles, Bacardi Superior Light Dry and Bacardi Superior Dark Dry. The ad has a photo of these two bottles and glasses of products that are mixed with pop that has their bottle cap attached to the glass. They have Pepsi, 7-Up, Coca-Cola and a few others that I am not sure what they are but there are nine of them. The ad calls them "Bacardi rum * the mixable one" and they tell you how to send away for a free Bacardi Party Kit that tells you how to use Light Bacardi for subtle flavor and Dark Bacardi for more flavor.
January 1969
Playboy
1
$7.50
View
Liquor 1020

Bacardi
Full color 8" x 11" ad for Bacardi Puerto Rican Rum. Lined up in the are are a bottle of Ron Bacardi Superior Puerto Rican Rum and three glasses, one right after each other. One has a Canada Dry Club Soda bottle cap attached to it, the next one has a 7 Up bottle cap attached and the third one has a Pepsi bottle cap on it. The headline asks you to "Have a Bacardi party" and what are you going to say. They tell us that "It's the easiest, mixingest party idea ever invented by the swinging crowd! All you need is Bacardi Rum. (It's the mixable one because it's light-bodied, smooth and dry.) Then get as many different mixers as possible and invite lots of people looking for fun! Send for your free Bacardi Party Kit and learn how easy (and delicious!) it is to use Bacardi light rum rather than gin or vodka. Bacardi dark rather than whiskey, Anejo rum rather than brandy or cognac, and Bacardi 151 for robust drinks and cookery. Have a ball!".
May 1970
Playboy
1
$7.50
View
Liquor 1193

Bacardi
Full color 10" x 13 1/2" ad that shows several different ways you can use Bacardi Rum to "Have a Bacardi party". In the picture it shows a bottle of Dark Dry Rum next to a bottle of Light Dry Rum standing next to a glass filled with Coca-Cola and Rum and another glass filled with Fresca and Rum. Wow, what an idea! According to the ad text, "It's the easiest, mixingest party idea ever invented by the swinging crowd! All you need is Bacardi rum. (It's the mixable one because it's light bodied, subtle flavored, smooth and dry.) Then get as many different mixers as possible and invite lots of people looking for fun! Send for your free Bacardi Party Kit and learn how easy (and delicious!) it is to use Bacardi Light rum rather that gin or vodka, Bacardi Dark rather than whiskey, Anejo rum rather than brandy of Scotch, and Bacardi 151 proof for robust drinks and cookery. Have a ball!"
September 17, 1971
Life magazine
1
$7.50
View
Liquor 1121

Bacardi
Full color 9 3/4" x 12" ad for their Bacardi Superior Puerto Rican Rum. This ad has a picture of a group of women, all wearing leopard-skin bathing suits, that were standing around, looking beautiful, as a waiter comes by with a platter holding a bottle of Bacardi Rum and a glass that has been filled with this product. The ad headline says "Wild for Bacardi" and the ad text says that you should "Empty our good taste with your good judgement. Bacardi Rum. made in Puerto Rico" and the reminder is "Bacardi Light. Always in good taste".
July 1990
Life magazine
1
$7.50
View
Liquor 1166

Bacardi
Full color 9 1/2" x 11 1/2" ad for another way to Make Waves with their Rum. There is a picture of a lemon that has been sectioned and a bottle of Ron Bacardi Superior is being poured over it revealing colorful surfboards. We are told to "Just add Bacardi to Lemonade" and, obviously, wonderful things will happen.
April 29, 1993
Rolling Stone
1
$7.50
View
Liquor 894

Captain Morgan
Full color 7 1/2" x 10 3/4" ad has a bottle of their Spiced Rum in the foreground with a drawing of the 'Captain' behind several different glasses of drinks. The ad headline says "Spiced Rum. For better tasting rum drinks from colas to coladas."
November 1983
Playboy
1
$7.00
View
Liquor 286

Captain Morgan
Full color 9 1/2" x 11 1/2" ad for their Spiced Rum. The Captain is seen hanging on to the rope ladder on his ship holding his sword out toward the reader in a threatening gesture. There is a picture of a bottle of this product between two glasses of drinks made from this product and, with Captain Morgan Rum, they are called "Deliciously different".
April 29, 1993
Rolling Stone
1
$7.50
View
Liquor 893

Carioca
Full color 9 1/2" x 13" ad with a drawing in the form of a musical score. The ad headline says "Carioca dances with flavor" and has dancers plastered onto the score sheet. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 10, 1946
Life magazine
1
$8.00
View
Liquor 247

Cuervo
Full color 7 3/4" x 10 1/2" ad shows several men bathing together in a large tank in an arid field in the west while cattle drink around them. There is a bottle of Cuervo Gold on a piece of wood that spans the tank and the ad text mentions how refreshing it is with a splash of grapefruit.
November 1980
Penthouse
1
$7.00
View
Liquor 163

Dagger
Black and white 4 1/2" x 5" ad for their Jamaican Rum. The ad headline warns us to "Look Out for Cloke & Dagger" which it tells us is a "wonderful new summer cooler" which the ad, of course, gives us the recipe for. The ad also mentions a Special Offer for getting the glasses that were shown on the ad.
July 1953
Cosmopolitan
1
$8.00
View
Liquor 628

Don Q
Full color 9 1/4" x 12" ad has a bottle of Don Q pouring it's contents into three different types of glasses. The ad headline claims that "It's the Golden Touch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned image.
August 5, 1946
Life magazine
1
$8.00
View
Liquor 214

Don Q
Full color 9 1/2" x 12 1/2" ad shows some Christmassy evergreens on a table with a bottle of Don Q, a filled glass and a filled punch bowl. The ad text has a recipe for Traditional American Eggnog. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 24, 1965
Life magazine
1
$7.50
View
Liquor 94

Don Q
Full color 7 3/4" x 10 1/2" ad for their Gold Puerto Rican Rum. The ad has a picture of a pretty smiling blonde holding a glass filled with rum and ice. The ad headline warns that "Last night at Nancy T's twelve of her closest friends caught Gold Fever."
May 1978
Playboy
1
$7.00
View
Liquor 494

Myers
Three color 7 1/4" x 10 1/4" ad for their Rum. The ad headline is "Rum Revelations" and the ad contains interesting, trivial and informative facts about rum as well as several recipes. The final phrase in the ad is that "Next to Myers All other Rums Seem Pale."
May & June 1977
&
May 1978
Playboy
2
$7.00
View
Liquor 393

Myers
Full color 7" x 10" ad has a photo of a man in a brown coat standing against a black background with a glass of rum in his hand. The ad headline has him saying "Last year I switched to rum. This year I graduated to Myer's Rum."
October 1979
Playboy
1
$7.00
View
Liquor 284

Old St. Croix
Full color 9 1/2" x 13" ad for their Imported Rum. The ad has a picture of a pirate standing with a colorful parrot on his shoulder while his left hand holds a silver platter with two glasses and a bottle of Old St. Croix Rum on it. The ad suggests that "Next time you make an Old Fashioned, try rum instead of whiskey. You're in for a great surprise!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1944
Life magazine
1
$8.00
View
Liquor 567

Puerto Rican
Full color 9 1/2" x 13" ad for the Rums of Puerto Rico. The ad has a picture of three different glasses filled with a variety of drinks that can be made with rum and a fan blowing between them. The ad headline says "Breeze through the heat - be a Daiquiri fan!". The ad text gives a recipe for making daiquiris and suggests always using Puerto Rican Rum to make it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 14, 1950
Life magazine
1
$8.00
View
Liquor 629

Puerto Rican
Full color 9 1/2" x 13 1/2" ad for the many brands of Rum made in Puerto Rico. The headline says to "Double your fin with Puerto Rican Rum" and has a picture with a decanter and three different size glasses. They each have one of the Rumsters on them and the ad has an offer for receiving six cutouts and gives a few suggestions on fun ways to use them. Letting you know the best ways to use this rum the ad says that it makes Great Straights, Terrific tall ones and will be a good combination with your Shorts & Punches.
April 30, 1951
Life magazine
1
$8.00
View
Liquor 856

Riondo
Full color 9 1/2" x 13 1/2" ad has a drawing signed Kapra of a bottle of Rum sitting against a window that overlooks a warm ocean scene. The ad headline calls it "The Rum to Remember". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 10, 1946
Life magazine
1
$8.00
View
Liquor 243

Ron Merito
Full color 10" x 13 1/2" ad with the photo giving the information "High above the blue Caribbean we discovered this famous Puerto Rican mountain rum" Ron Merito. This message appears on a drawing of an "Old Sentry Box dating back to the 16th century at El Murro Fortress, Puerto Rico" which shows this being on the edge of the sea and having a three-masted schooner sailing by an island in the distance. We are told that "It's mountain distilling that produces this finer rum" and that "There is a difference in Ron Merito which your palate will instantly recognize and relish - a flavor captured thousands of feet above sea level, in a little Puerto Rican mountain valley where soil, sun, weather and water are ideal for distilling perfect rum".
June 19, 1944
Life magazine
1
$8.00
View
Liquor 958

Ron Merito
Three color 5 1/4" x 13 1/2" ad for their Puerto Rican Mountain Rum. There is a drawing of a barefoot man wearing a sombrero riding a burro over the top of a mountain and flashing the OK signal with his fingers. The headline says "Magnifico! Magnificient is the taste of this Mountain Distilled Rum!" and the text talks about the ideal conditions in the mountains of Puerto Rico for making rum. It then reminds us that we have to have a delicious rum to have a delicious drink.
December 16, 1946
Life magazine
1
$8.00
View
Liquor 824

Ron Merito
Three color 5" x 13 1/2" ad for Ron Merito Puerto Rican Mountain Rum. This ad starts off with the words "Muchas Gracias!" and then says "Many thanks for the nice things being said about the mountain distilled rum!". There is a drawing of a Mexican man bowing after taking his sombrero off with his donkey lying down behind him. The ad then says that "Mountain flavor" - that's what wins the vivas for Merito, the better rum distilled high in the mountains of Puerto Rico! Delighted people everywhere applaud the superior taste, smoothness and mixing qualities. Remember - the better the rum, the better the drink. Better ask for Ron Merito".
February 24, 1947
Life magazine
1
$8.00
View
Liquor 1183

Ronrico
Full color 7 3/4" x 10 1/2" ad for their White Label Light Rum. The ad has a picture of an attractive lady wearing black gloves holding a glass filled with a rum-based drink. Sitting on the table she is leaning on is a bottle of Ronrico and several limes. The ad headline introduces "Now. Rum in a new light!"
September 3, 1965
Time magazine
1
$7.50
View
Liquor 486

Ronrico
Full color 7 1/2" x 10 1/2" ad for a contest they were having to give away two Corvettes. The contest was for a Silver sweepstakes and a Gold sweepstakes and each contest gave away a Corvette of the color of the contest. The ad has a picture of the cars parked with models standing next to them.
May 1978
Playboy
1
$7.00
View
Liquor 495

Ronrico
Full color 7 3/4" x 10 1/4" ad with a bottle of Ronrico casting a shadow that shows a beach scene with a couple kissing while in the water. The ad headline states that "No rum reflects Puerto Rico like Ronrico".
March 1979
Penthouse
1
$7.00
View
Liquor 147

Ronrico
Full color 7 1/2" x 10 1/2" ad has a photo of a Ronrico bottle pouring rum into a glass. The shadow of these two items illustrate a peaceful mountain scene with a waterfall and a couple swimming in a small lake. The ad headline claims that "No rum reflects Puerto Rico like Ronrico."
October 1979
Playboy
1
$7.00
View
Liquor 297

Ronrico
Full color 7 1/2" x 10 1/2" ad has a photo of an attractive lady all dressed in black for Halloween. She is sitting on the floor and is holding a glass of Ronrico Rumkin, a drink for which the recipe is included. The ad headline asks you to "Break tradition. Drink a Ronrico Rumkin instead."
November 1983
Playboy
1
$7.00
View
Liquor 287










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