Other Liquor & After Dinner Drink Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by manufacturer then in chronological order with the oldest ad first.


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AD DESCRIPTION
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PAYPAL
Amaretto di Saronno
Full color 9 1/2" x 12 1/2" ad for their Liqueur. The ad has a photo of two ladies and a man in evening wear checking each other out as they hold glasses of their favorite liquid refreshment in their hands. The ad headline claim their choices are made "Not for Love or Money. Simply for Taste." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1984
Life magazine
1
$7.00
View
Liquor 317

Arrow
Three color 5 1/4" x 13 1/2" ad for Arrow Creme de Menthe. This ad shows a drawing of a smiling man filling up several different kind of glasses as the headline says to "Serve it... to add a festive touch to dining".There is a drawing that shows the bottle, a very unique shape, and the headline here says "Arrow America's Most Delicious Creme de Menthe". It then tells us that "The good host knows that the final, thoughtful touch of a festive meal is Arrow Creme de Menthe...because Arrow is first, last...always delicious. It's easy to serve...can be done in a jiffy. Serve it straight...frapped...over the rocks...or as a highball".
November 19, 1956
Life magazine
1
$7.50
View
Liquor 1284

Arrow
Full color 9 1/2" x 13" ad for their Blackberry Flavored Brandy. The ad has a pair of pictures, one showing the lower portion of a man's face with the caption having him say "I'll have Arrow Blackberry Flavored Brandy" and the second picture showing the lower portion of a lady's face with the caption "Delicious choice". The ad claims that Arrow is "America's biggest selling Blackberry Flavored Brandy" and claims that it has been "Sipped and savored through the years". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1963
Saturday Evening Post
1
$7.50
View
Liquor 623

Arrow
Full color 10" x 13" ad for Arrow Cordials. It first states that "Arrow Cordials are for on the rocks, highball, straight, over shaved ice, in my coffee and I don't drink drinkers" and then they are described as " Arrow Cordials: Strange and wonderful things in bottles". The ad contains six recipes for ways to use the product and contains a lot of information concerning the many ways that Cordials can be made.
October 31, 1969 &
November 14, 1969
Life magazine
2
$7.50
View
Liquor 99

Benedictine
Black and white 4 1/2" x 13" ad for their Veritable Liqueur. The drawing shows a group of sophisticated men enjoying glasses of this product after coffee and the text gives some of the history of this product. It was discovered by a learned monk in 1510 and promptly dedicated it "to God most good, most great". It is claimed to be good enough to have every day of the week and is claimed to be made from the same secret formula in the same abbey at Fecamp. This ad claims that it is imported by the Julius Wile Sons & Co.
February 1937
Town & Country
1
$8.50
View
Liquor 827

Bombay
Black and white 9 1/2" x 13" ad for their Vermouth and their Dry Gin. The ad has a picture that has a bottle of each, a large glass, a knife, several olives and fruit and the headline calls it The Bombay Bombay Martini. The text explains that, in a Martini, the Vermouth is just as important as the Gin yet the products have to work together. Bombay blends and ages their Vermouth to compliment their Gin. A Martini made from these products will be the finest Martini that you will ever taste.
December 1967
Fortune
1
$7.50
View
Bombay Gin
/ Vermouth

Calvert
Full color 10" x 13 1/2" ad for their Pre-mixed Cocktails. "You'll think we're fresh" states the headline and the picture shows bottles of their two entries, Martini and Manhattan. The text reminds you how nice it is to have a mixed drink prepared for you, just like at a bar, and how having one already in a bottle, mixed with Calvert's quality products, makes life easy. They claim that these products were five years in the making and one of the tasks at hand was making Vermouth stay good already mixed.
November 25, 1966
& May 12, 1967
Life magazine
2
$7.50
View
Liquor 879

Calvert
Full color 10" x 13 1/2" ad that tells you that "After a hard day at the beach, you shouldn't have to mix your own cocktails". They then introduce you to the Calvert Cocktails for which they show you the Gin Sour / Tom Collins. They explain this by saying "That's the basic theory behind our Gin Sour - Tom Collins. But it isn't the only theory. We also feel, if you can get two different cocktails out of one bottle, why not. All you have to do to get a good Gin Sour is shake with ice. All you have to do to get a good Tom Collins is add sugar, soda and ice. And since you shouldn't have to give up flavor and freshness for convenience, we don't mess around with imitation flavors. We start with only whole, fresh oranges and lemons. Not to mention the driest gin (100 % dry). Ours. You shouldn't have to mix your own cocktails after a hard day of anything. (Which is a little extra theory we throw in with all our Goof-Proof cocktails)".
July 28, 1967
Life magazine
1
$7.50
View
Liquor 960

Chartreuse
Black and white 4 1/2" x 6" ad for their Le Grande Liqueur. The text explains that only four monks that reside at the Monastery of La Grande Chartreuse in France know the secret of how to make this product. The ad mentions that it is available in two kinds, Yellow at 86 Proof and Green at 110 Proof and that it was available in gift sizes and with a gift carton.
December 1955
Fortune
1
$8.00
View
Liquor 833

Cherry Heering
Three color 5" x 12 1/2" ad for the Liqueur from Denmark. There is a picture of this product in its distinctive Carafe and a caption calling it "...a very cheering holiday gift." It mentions that it has been "Denmark's Liqueur Delight since 1818" and that the Carafe has been manufactured by the Royal Copenhagen Porcelain Manufactory.
December 1958
Holiday
1
$7.50
View
Liquor 906

Christian Brothers
Full color 10" x 13" ad for their Cabernet Sauvignon and their Sauvignon Blanc, red and white wines that are both "limited editions". The ad has a picture of Brother Timothy who is the Brother Cellarmaster drawing off a sample of the Cabernet Sauvignon. In the picture he is in a cellar which is filled with barrels setting on their sides. The ad headline says that "In a great tradition - the Christian Brothers Cabernet Sauvignon". They have made wines for nearly a century in support of their teaching missions on the West Coast. It is suggested, by Brother Timothy, that you try any of the twenty-two great American wines brought to you by the Christian Brother.
November 27, 1964
Life magazine
1
$7.50
View
Liquor 998

Christian Brothers
Full color 9" x 12" ad that has a photo of a bottle of their Brandy sitting next to five different kinds of glasses, all empty and waiting to be filled. The ad headline asks "What brandy is so well-liked that many people have made their all-around drink? The Christian Brothers Brandy! How well-liked? It's America's No. 1 brandy!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View
Liquor 310

Christian Brothers
Black and white 8 1/2" x 11 1/2" ad for their XO Rare Reserve Brandy. The ad has a photo that shows two bottles with labels that have the names of the giver or the recipient added. The ad headline claims you can "Add your personal touch to our extraordinary brandy." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
1
$7.00
View
Liquor 366

Christian Brothers
Full color 9 1/4" x 11 1/2" ad with Guitar legend Chuck Berry. The ad has him wearing an orange vest and pants as he squats down in his familiar duck walk position and plays his guitar. The ad headline says "C.B. in Orange" and mentions that their Brandy tastes very good with a little orange juice. This ad is wider than my scanner bed so the side edges of the ad will not be visible in the scanned view.
August 27, 1987
Rolling Stone
1
$8.00
View
Celeb Male 96
/ Christian Brothers

Christian Brothers
Full color 9 1/2" x 11 3/4" ad for their Brandy. The ad has a photo of Joe Croghan holding up a glass filled with brandy as he leans on one of the vintage Juke Boxes that he has restored. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 7, 1991
Rolling Stone
1
$7.00
View
Liquor 305

Cinzano
Full color 10" x 13" ad from a German magazine. This is a simple ad showing two different bottles of Vermouth next to each other with a photo of a couple drinking superimposed on the labels. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 17, 1969
Bunte Illustrierte
1
$7.50
View
Liquor 103

Cointreau
Black and white 4" x 6 1/4" ad that introduces the Side Car. The drawing shows a character on a motorcycle with a sidecar coming toward the reader. The driver looks like a combination of a circus clown and an alien but his passenger in the sidecar is a bottle of Cointreau. The text gives the directions on how to make a Side Car and urges you to insist that genuine Cointreau is one of the ingredients.
February 1937
Town & Country
1
$8.00
View
Liquor 790

Cointreau
Full color 8 3/4" x 12 1/4" ad for their variety of Liqueurs. The colorful ad has a picture of a bottle marked Specialty Liqueur in the middle with various other bottles of their products aligned arouond the page. We see bottles of Blackberry Liqueur, Anisette, Sloe Gin, Cherry Liqueur, Cointreau and Cognac and Creme de Menthe. The ad also contains tips on when and how to serve these products and the information that the 19 products were produced "today exactly as they were more than a century ago".
June 1952
House Beautiful
1
$8.00
View
Liquor 752

Cointreau
Full color 9 1/2" x 13" ad for The World-Famous Liqueur and its 19 companions. There is a picture of a tabletop that is covered with filled glasses but one is being filled from a bottle of Cointreau Liqueur. The twenty different products that this company produced at this time are listed in the bottom right corner of the ad. They are Cointreau Liqueur, Cointreau and Brandy, Creme De Menthe (Green), Creme De Menthe (White), Creme De Cacao. Creme De Cacao (White), Blackberry Flavored Brandy, Peach Flavored Brandy, Cherry Flavored Brandy, Apricot Flavored Brandy, Anisette, Cherry Liqueur, Apricot Liqueur, Blackberry Liqueur, Peach Liqueur, Peppermint Schnapps, Kummel, Sloe Gin, Rock And Rye and Ginger Flavored Brandy. And there is an offer for a free copy of Gourment's Guide to Dining and Drinking.
May 1958 &
December 1958
Holiday
2
$7.50
View
Liquor 896

Cointreau
Full color 9 1/2" x 13 1/2" ad for their After-Dinner Cordials. The ad shows a model of a dark house with two towers and the side of the house is removed so that bottles of the twenty different favorites that Cointreau was making at this time are brightly displayed, some lying on their side because the house isn't that big. The headline calls it "Voila!...the House that Cointreau built" and the text reminds us that their products can be used for superlative cocktails or to add a master's touch to the art of cooking. It also tells us that the labels have been changed but the quality is still the same.
November 19, 1965
Life magazine
1
$7.50
View
Liquor 792

Cointreau
Full color 8" x 10 3/4" ad for their Imported Liqueur. The ad has a picture of a stylish couple sitting at a table quetly sharing drinks and the headline says that "When everything else has quieted down, The Slow Glow". Beneath this is a picture of an unopened bottle next to the gift box with a picture of the Eiffel Tower. The text mentions the slightly orange taste of this product and how it makes any time spent together better.
January 1979
Penthouse
1
$7.00
View
Liquor 852

Coronet
Full color 9 1/2" x 13" ad for their VSQ Brandy. The ad has a friendly drawing of a glass filled with ice and. presumably, some of this brandy. Leaning against this glass is a swizel stick with a Christmas theme. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 19, 1955
Life magazine
1
$7.50
View
Liquor 451

Cuervo
Full color 8" x 10 3/4" ad for their Especial Tequila. The ad has a small black and white photo of a prim and proper lady dressed in a business suit. The caption under this photo says "Monday to Friday I'm a computer programmer. Weekends, I bust loose with my friends & Cuervo". The major portion of the ad is a colorful photo of this same girl, in white shorts and a tee shirt, raising a glass with five sweaty guys and their bicycles.
October 1981
Penthouse
0
$7.00
View
Liquor 508

Temporarily
Sold Out

Cuervo
Full color 7 3/4" x 10 1/2" ad for their Premium Tequila. The ad has a photo of five laughing people sitting on the beach as a colorful sunset is taking place and a golden bird flies overhead, The ad headline claims that "It's all true."
June 1983
Penthouse
0
$7.00
View
Liquor 417

Temporarily
Sold Out

Cuervo
Full color 9 3/4" x 12" ad for their Cuervo Especial Tequila. The ad features a picture, maybe some 50 or 60 years old, of a band standing at attention. The leader is in the front row and the assembly of men are behind him holding their tubas, flutes and other horns. They have added, to the picture, six large pitchers of a green liquid being held by six of the band members. The ad says "March to a Different Margarita" and then, next to a picture of a bottle of this product, it says "Cuervo Gold Make It".
July 1990
Life magazine
1
$7.00
View
Liquor 1168

DeKuyper
Full color 9 1/4" x 11 3/4" ad for their Original Peachtree Schnapps. The ad has a large photo of a Peachtree Fuzzy Navel and gives a simple recipe to prepare this tasty drink. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1987
Rolling Stone
1
$7.00
View
Liquor 445

Drambuie
Full color 9 1/2" x 13 1/2" ad for their Cordial with the Scotch whisky base. The ad has a picture of a man sitting at a round table set for two in a luxurious room with a large painting of a royal gentleman behind him. The man is in a tuxedo and has his fingers resting on a glass containing a dram of Drambuie as he waits for his dinner companion to return. Her chair has an Empress Chinchilla by Lee Ritter resting on it and her pink-tinted gloves and a handbag have been placed on the table. The text gives an idea of what this drink tastes like and mentions that it has been made in Scotland since 1745 from Bonnie Prince Charlie's secret recipe.
Becember 1958 &
June 1959
Holiday
2
$7.50
View
Liquor 815

Drambuie
Full color 9 1/2" x 13 1/2" ad for their Cordial with the Scotch whisky base. There is a picture of an intimate scene with a formally dressed couple sharing a sofa with a fireplace in the background. The woman is holding and admiring a necklace as the gentleman smiles and grips his glass that has been topped off from the bottle of Drambuie that occupies a spot of prominence on the table. The text tosses poetic phrases like "It's a promise fulfilled", saying that "Drambuie is truly a whiff of the heather" and claiming it to be the "personal liqueur of Prince Charles Edward" and having been made "in Scotland since 1745 from Bonnine Prince Sharles secret recipe".
February 1960
Holiday
1
$7.50
View
Liquor 721

Drambuie
Full color 9 1/2" x 13 1/2" ad for their Cordial with the Scotch Whisky Base. The ad shows an evening scene of a formally dressed couple descending a stone staircase with a wrought-iron railing to a horse-drawn carriage that stands waiting. The text reminds us that "Evenings that memories are made of - so often include Drambuie".
November 1962
Holiday
1
$7.50
View
Liquor 836

Drambuie
Full color 7 3/4" x 10 1/2" ad shows a bottle of this product from Prince Charles Edward and a filled glass. The ad headline promises that "Evenings that memories are made of so often include Drambuie".
May 1977
Playboy
0
$7.00
View
Liquor 135

Temporarily
Sold Out

Dry Sack
Full color 4 1/2" x 10 1/4" ad for their Sherry. This ad has a picture of football star Frank Gifford sitting on the edge of a table holding a glass that one would assume contains a quantity of this sherry. The ad headline has him saying "'Dry Sack on the Rocks' It's a Man's Drink".
December 8, 1975
Sports Illustrated
0
$7.00
View
Celeb Male 167
/ Dry Sack

Temporarily
Sold Out

Du Bouchett
Full color 7 1/4" x 11" ad that is for Du Bouchett's colletction of Cordials. This ad starts off with the words "Du Bouchett True Fruit Flavored Brandies". Underneath this it has a giant glass bowl filled with fruit of many different kinds, all kinds that are used to make their different brandies. These are joined by four different samples of four kinds of Brandy. The headline says "Cherry * Blackberry * Peach * Apricot". It then says that "Four favorites from Du Bouchett's collection of twenty-seven cordials. Taste - and discover the difference. That true fruit flavor. Look at the bottle - remember the name...Du Bouchett".
July 1958
Holiday
1
$7.50
View
Liquor 1155

DuBouchett
Full color 7" x 10 1/2" ad for their 27 Delicious Flavors in Cordials. There is a picture of an attractive blonde holding up a bottle of their Creme de Menthe to her cheek and looking at the camera with a very seductive look. On the cheek that is away from the bottle is a small green Fleur de lis and the headline asks "How do you like the smart new DuBouchett look?" The text talks about the wonderful taste of each of their products and reminds you that "only DuBouchett gives you the beauty of Fleur de lis bottles". In addition to the Creme de menthe shown in the larger picture there is a smaller picture that illustrates bottles of Blackberry Brandy, Cacao, Peppermint Schnappes and Triple Sac.
July 1967
McCall's
1
$7.50
View
Liquor 773

Eckes-Edelkirsch
Full color 10" x 13" ad with a large photo of a beautiful young brown-haired lady turning her head to kiss a cherry sitting on her shoulder. This ad is from a German magazine. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 17, 1969
Bunte Illustrierte
1
$7.50
View
Liquor 108

Grand Marnier
Full color 7 1/4" x 11" ad for their French Liqueur. There is an abstract drawing of a couple sitting at a cafe table with the third chair being taken up by a bottle of Grand Marnier. The headline asks "May we take you to our leader..." and the text claims that, for generations, this product has been considered as the World Leader.
December 1958
Holiday
1
$7.50
View
Liquor 897

Grand Marnier
Full color 8" x 11" ad that wants to impress us with Grand Marnier Liqueur and they do a pretty good job. There is a photo of a snow-covered mountain with another one or two behind it. It is very desolate and alone and the headline says "There may still be places on earth where Grand Marnier isn't offered after dinner". There is an inset picture that shows the label of this product.
June 1977
Playboy
1
$7.00
View
Liquor 1023

Harvey's
Black and white 4 3/4" x 10 1/2" ad for their Imported Sherries & Ports. The ad has a picture of the popular Haravey's Bristol Cream Sherry and the ad talks about this and the Bristol Milk and Bristol Dry giving information for each one about it's flavor and place in the world of drinking.
July 1953
Cosmopolitan
0
$8.00
View
Liquor 627

Temporarily
Sold Out

Harvey's
Black and white 9 1/2" x 12 1/2" ad for their Sherries & Ports. The headline claims that their products have been "For over 150 years favored in the World's most Gracious Homes..." and calls them the "Foremost Imported Gift". Their products are assembled on a table that is made more formal by a pair of ornate candleholders. The back row of bottles include their Bristol Cream Sherry, their Bristol Milk Sherry and their Bristol Dry Sherry. In the front row are their Amontillado Sherry, their Shooting Sherry, their Hunting Port and their Gold Cap Port.
December 1955
Fortune
1
$8.00
View
Liquor 806

Hennessy
Full color 5" x 13" ad for their Cognac Brandies. The ad shows a painting hanging on a wall that depicts a bottle of their product sitting on a silver platter with colorful items to eat piled high behind it. The headline claims that "Hennessy Supremacy is created by the world's largest stocks of choice cognac brandies" and the text states that "only this unparelled quantity of aged stocks can maintain Hennessy's unique quality."
December 1958
Holiday
1
$7.50
View
Liquor 907

Hennesy
Full color 7 3/4" x 10 1/2" ad for their Very Special Cognac. The ad has a picture of a couple nearing the end of a special evening. The man is lying in a bed with a smile on his face and has hands behind his head after removing the coat of his tuxedo. He is looking admiringly into the bathroom as his woman is preparing herself for bed. On the bedside table are two partially finished glasses of Hennesy which the headline says is "The civilized way to say good night". The text also refers to this as "The world's most civilized spirit".
January 26, 1987
Sports Illustrted
1
$7.00
View
Liquor 811

Heublein's
Black and white 4 1/4" x 13" ad for their Club Cocktails. There is a picture of world-famous bridge personality Ely Culbertson staring intently at the cards on the table as he considers the cards in his hand. The headline has him complaining that "Time Out to mix Cocktails spoils many a bridge game" and he suggests that you, as he recently leaned, use Heublein Club Cocktails to keep the game running smoothly. The text assures us that all nine popular kinds are mixed to a superb smoothness.
February 1937
Town & Country
1
$8.50
View
Liquor 828

Heublein's
Three color 5 1/4" x 14" ad for their Club Cocktails. The ad has a drawing of two houses, back to back, with a silver platter placed on their rooftops. On this platter is a bottle of Heublein's Dry Martini Cocktails with three filled glasses and the headline urges you to "Shout it from the housetops!". It mentions that if there is not housetop handy you should still shout that "there are no finer cocktails than Heublein's". You are assured that there are no finer cocktail liquers than what Heublein uses and there are no finer recipes. The choices they offered at this time were a 65 proof Manhattan, a 71 proof Dry Martine, a 80 proof Old Fashioned, a 60 proof Side Car and a 70 proof Daiquiri.
December 16, 1946
Life magazine
1
$8.00
View
Liquor 823

Heublein
Full color 9 1/2" x 12 1/2" ad for the different kinds of Heublein's Club Cocktails that were available. This ad starts by saying "For Holiday Entertaining" then says "Better Cocktails with less work!". Nest there is a picture of "Hugh Bline - Your Barman in a Bottle" and, just to the left of this, are eight different Cocktails that you could have. They showed a Manhattan, a Side Car, a Daiquiri, a Whiskey Sour, an Old Fashioned, a Stinger, a Gibson and a Dry Martini. The ad then asks, "Why do it the hard way? Do it the Heublein way. Let "the barman in a bottle" solve your holiday entertainment and gift problems the easy, gracious way. He offers eight Heublein Cocktails - each correctly made of superb liquors by Cocktail Specialists since 1892. They are always ready, always right. Just add ice and serve. At your local liquor store".
December 13, 1948
Life magazine
1
$8.00
View
Liquor 1180

Heublein
Black and white 10" x 14" ad with Vincent Price. The ad shows Mr. Price standing tall next to Billy Pearson who is holding a decanter labeled Heublein Cocktail Martini. The headline says "Vincent Price to Billy Pearson...Cocktails...for the Holidays!" and the text suggests that you give Heublein for Christmas and that you buy one of those Cocktail Pitchers for yourself.
November 12, 1956
Life magazine
1
$7.50
View
Celeb Male 198
/ Heublein

Heublein
Full color 9 1/2" x 13 1/2" ad for Heublein Full Flavored, Delicious Cocktails. This ad has a picture showing a bottle of Heublein Blackberry Flavored Brandy on a table with a baked ham and a Blackberry Russe in front of a sign that reminds us that "Home Is Where The Heart Is". The ad text asks us "Why wait for company? Put more flavor into your everyday living with Heublein Cocktails. Here are four intriguing suggestions to start with. You can improvise many more using your favorite flavors. Delicious drinks and dishes like these are easy to make and they bring welcome variety and fun to routine evenings. Just be sure to use Heublein Cordials. A panel of connoisseurs says that "for true, rich flavor and delicacy of bouquet, they are unsurpassed by any made anywhere." Twenty varieties all at welcome domestic prices". They have Blackberry Flavored Brandy, Cherry Flavored Brandy, 70 Proof, Creme De Menthe, Blackberry Liqueur, Apricot Liqueur, 54 Proof, Creme De Cacao and 50 Proof.
November 19, 1956
Life magazine
1
$7.50
View
Liquor 1283

Heublein
Full color 9 1/2" x 13 1/2" ad that is for Heublein Cocktails. There are two pictures at the top of this ad,too. This one stars Tammy Grimes who is playing "The bored and happy wife". In the first picture Ms. Grimes and the unidentified man are sitting there, not paying attention to each other, and the ad headline says that "What this country needs is a good 25 cent Manhattan". In the second picture, the couple is happy and aware of each other and the headline says "It's here! It's Heublein" as the man pours from the bottle into the glass. The ad text says that you can "Enjoy the luxury of Heublein Cocktails at home. They taste better than plain whiskey, cost less - and are just as easy to serve. Superb Martinis, Whiskey Sours, Daiquiris (you name it) made with choicest liquors, expertly mixed. Just pour on-the-rocks". At the bottom of the ad it mentions "Ten Delicious Choices - All full strength and completely ready to serve: Extra Dry Martinis, Manhattans, Daiquiris, Vodka Martinis, Whiskey Sours, Gin Sours, Vodka Sours, Old Fashioneds, Side Cars and Stingers".
February 2, 1962
Life magazine
1
$7.50
View
Liquor 1238

Heublein
Full color 10" x 13 3/4" ad that is for the variety of Heublein Cocktails. There are two pictures at the top of the ad, both starring Alan King of television and writing fame, as well as an unidentified woman. In the left picture, Alan is sitting in a chair with the woman with her head in her hands behind him and she, I think, is saying "What this country needs is a good 25 cent Martini". In the right hand picture, Alan is pouring from a bottle of Heublein and the woman has thrown her arm up and is saying, "It's here! It's Heublein". The ad tells is that "All the gin is in it. Nothing to add but ice. Enjoy these Heublein Cocktails at home. They taste better than plain liquor, cost less and are just as easy to serve. Manhattans, Daiquiris, Whiskey or Vodka Sours. Eleven kinds in all. Just pour on-the-rocks. Heublein Cocktails". It mentions the eleven different kinds: Extra Dry Martinis, Vodka Sours, Scotch Sours, Old Fashioneds, Side Cars, Stingers, Manhattans, Vodka Martinis, Daiquiris, Whiskey Sours, Gin Sours
October 26, 1962
Life magazine
1
$7.50
View
Liquor 1216

Heublein
Full color 9 1/2" x 13" two-picture ad for Heublein Cocktails. In the left picture of this ad there is a very somber-looking man standing there with his arms folded across his chest and a woman is standing with her back to him. The ad has the man saying "What this country needs is a good 25 cent Whiskey Sour". In the right-hand picture the man is smiling and so is the woman behind him. She has her arms up as the man is holding a bottle of Heublein Cocktail and he is continuing to pour some into the glass as he says "It's here! It's Heublein!". The text explains that "The whiskey's already in it. Nothing to add but ice. Enjoy Heublein Cocktails at home. They taste better than plain liquor, cost less, are just as easy to serve. Martinis, Manhattans, Old Fashioneds, Daiquiris. Eleven kinds in all. Just pour on-the-rocks. Heublein Cocktails".
November 23, 1962
Life magazine
1
$7.50
View
Liquor 1073

Heublein
Full color 9 1/2" x 13 1/2" ad for their Cocktails in a Bottle. There is a picture of a table with a white tablecloth covering it with the face of a man with his eyes closed, his head in his hands in a pleasant pose with the words "Think delicious" scribbled on the tablecloth too. Placed on the cloth, across where the forehead of this two-dimensional man would be, are glasses of Daiquiri, an Extra Dry Martini, a Manhattan, a Whiskey Sour and an Old Fashioned, all poured straight from a bottle of Heublein. The headline says you can "Pour your favorite cocktail right from the Heublein bottle" and the text lists a total of 12 favorites that you will no longer have to mix, just pour.
April 5, 1963
Life magazine
1
$7.50
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Liquor 692

Heublein
Full color 9" x 13" ad for their variety of Cocktails in a Bottle. On a white table where an umbrella has been drawn with the face of a smiling man and the words "Forecast: pouring" sit five assorted glasses that contain an Extra Dry Martini that is being poured complete from the bottle, a Whiskey Sour, a Manhattan, a Daiquiri and an Old Fashioned, all poured straight from the bottle. The headline assures us that we will get "Delicious cocktails every time right from the Heublein bottle" and that there are actually eleven kinds to choose from. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
$7.50
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Liquor 647

Heublein
Full color 9 1/2" x 13" ad for their Vodka Martini. The ad has a picture of four male hands and one female hand raised upwards. The one male hand is holding a bottle of Heublein 11-to-1 Vodka Martine Cocktail and the other four hands are holding up different kinds of glasses of, what is assumed to be, marinis. The caption says "Martini drinkers of the world, arise" and "The 11-to-1 Martini is here!". The text assures us that the contents are "11 parts Smirnoff vodka to one part Heublein vermouth" so it is ready, right from the bottle and that "you wouldn't want it dryer" and that you "Couldn't get it smoother!".
May 8, 1964 &
May 22, 1964
Life magazine
2
$7.50
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Liquor 631

Heublein
Full color 9 1/2" x 13 1/2" ad for their Pre-mixed Cocktails with actor Michael Rennie. There is a picture of this star of stage, screen and television wearing a black tux and holding up a glass of this product while a bottle of their Daiquiri mix rests before him. The ad attributes the quote of "Most people can't make a Daiguiri as good as this - and I wish they wouldn't try" to him and the text mentions the eleven different kinds that were available at this time.
September 18 &
November 6, 1964
Life magazine
3
$7.50
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Liquor 880
/ Rennie ad

Heublein
Full color 9 1/2" x 13" ad with Gig Youngfor their Pre-Mixed Cocktails. The photo shows him seated on a dresser with several bottles of Heublein standing next to him. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1965
Life magazine
1
$7.50
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Celeb Male 42
/ Heublein

Heublein
Full color 9 1//2" x 13" ad with singer/actor Robert Goulet. Goulet is standing suavely by a table that contains two different bottles of Heublein and a glass filled with a cocktail made with this product. The ad headline has him saying "Most people can't make cocktails as good as these - and I wish they wouldn't try!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1965
Life magazine
1
$7.50
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Celeb Male 48
/ Heublein

Heublein
Full color 9 1/4" x 12" ad with Peter Lawford. The ad shows the formally dressed actor leaning on a table that contains a platter filled with two different bottles of mixes and five different glasses containing drinks made from Heublein. The headline has him thinking that "Most hosts can't make cocktails as good as these - and I wish they wouldn't try!". It reminds us that "All the liquor's in the bottle - nothing to add but ice" and there is a short list on the right side of the ad that tells us the different products they had available at this time.
April 2, 1965 &
February 18, 1966
Life magazine
2
$7.50
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Celeb Male 137
/ Heublein

Heublein
Full color 9 1/2" x 12 1/2" ad for Heublin Cocktails. In the ad photo he is looking through a book in a classic library. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1, 1966
Life magazine
2
$7.50
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Celeb Male 41
/ Heublein

Heublein
Full color 9 3/4" x 13 1/2" ad with a photo of Robert & Carol Goulet sharing a chair near a small table that holds some of the Heublein Cocktails they were going to be serving at the party they were going to be giving. The ad has them saying that "Most hosts can't make cocktails as good as Heublein - and we wish they wouldn't try" Mr. and Mrs. Robert Goulet". It is said that "America is discovering a new way to entertain. These are the full strength cocktails served at today's smartest parties. They're America's best tasting, best selling brand, better cocktails than most people make. Unlike store bought "mixes" that make you add your own liquor, delicious Heublein Cocktails are completely ready to serve. All the liquor's in the bottle - just pour on-the-rocks". They were advertising the fact that they made 14 Different Kinds of Cocktails and they list them in the lower right hand corner of this ad.
April 22, 1966
Life magazine
1
$7.50
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Liquor 1115

Heublein
Full color 9 1/2" x 13" ad for their products with Jack Palance. The ad has a picture of the dapper actor standing at the wheel of a boat looking back at the camera and holding a glass filled with some kind of cocktail made from one of the 14 kinds available. The text challenges "Who says cocktails are an indoor sport?" and says that "Jack Palance pours a Heublein Martini anywhere". It then encourages you to "Take them along".
July 1, 1966
Life magazine &
August 9, 1966
Look magazine
1
$7.50
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Celeb Male 182
/ Heublein

Heublein
Full color 9 3/4" x 13 1/2" ad for Heublein Cocktails with a picture of Wendell Corey sitting in a chair holding a half-drunk glass of a Heublein Martini. He is sitting next to, in fact leaning on, a small table with a silver platter on it with two different bottles that say Heublein Extra Dry Martini. The ad says that "Wendell Corey votes for the Heublein Martini because most people can't make one as good. It's the full strength cocktail with all the liquor in the real liquor bottle. Our party line includes 14 kinds". At the bottom of the ad they take the time to list all 14 different kinds of Martinis that they make.
October 14, 1966
Life magazine
1
$7.50
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Liquor 1099

Heublein Cocktails
Full color 10" x 13" ad with a picture of three well-dressed women and four men in dark suits immersed in deep, meaningful conversations on what looks to be a stage. One of the women has turned towards us with a drink in her hand and, amazing, it's Angela Lansbury. She is smiling and glad to see us and the text for the picture tells us that she is "Mame - Smash Musical Hit". In front of her is a table with several bottles of Heublein Cocktails with probably five glasses that all seem to have something different poured into them. "Put the spirit of Mame in your party, says Angela Lansbury. Serve Heublein Cocktails. They're full strength with all the liquor in the real liquor bottle, 14 kinds. Just pour on-the-rocks...and take bows". The last line calls this "Heublein Cocktails: better than most people make".
December 23, 1966
Life magazine
1
$7.50
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Liquor 932
/ Angela Lansbury

Heublein
Full color 9" x 13" ad with George Sanders. There is a picture of the popular "star of stage, screen and TV" wearing a red coat and staring intently at the camera as he holds an open book in one hand and a glass filled with a Heublein Cocktail in the other. The headline calls them "better than most people make" and the text has him saying "Most people can't make cocktails this good, and I wish they wouldn't try". The ad lists the 14 Kinds that were available at this time and claims they were "Served on leading airlines and railroads".
February 24, 1967
Life magazine
1
$7.50
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Celeb Male 208
/ Heublein

Heublein
Full color 9 1/2" x 13 1/2" ad with a picture of stage, screen and TV star, Fernando Lamas standing there with a sullen look on his face and a Heublein Cocktail in his hand. The ad has him saying "Most people can't make a Margarita this good, and I wish they wouldn't try," says Fernando Lamas. It;s the full strength Heublein Cocktail with all the liquor in the real liquor bottle. As Fernando Lamas says, "Delicioso"". At the lower right corner it mentions the 14 Kinds of drinks that could be made with this bottle and, as the bottom of the ad says, "Heublein Cocktails: better than most people make".
March 10, 1967
Life magazine
1
$7.50
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Liquor 1084

Heublein
Full color 9 1/2" x 12 1/2" ad for their Whiskey Sour Cocktail Mix with actor Jack Palance. The ad has a photo of the smiling actor, holding his glass up for the camera and the ad mentions that there are 15 Kinds available. Jack is credited with saying "Most people can't make a Whiskey Sour as good as this, and I wish they wouldn't try". The ad headline says "Heublein Cocktails: 15 kinds, better than most people make." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1967 &
June 23, 1967
Life magazine
2
$7.50
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Celeb Male 115
/ Palance

Heublein
Full color 9 3/4" x 13 1/2" ad that has a picture taken probably through something round but it shows a view of something that looks like a scene out of a movie of the middle ages. There are several different people dressed in armour of some form or another and they are standing around a glass, the camera is also on the ground, of some clear but delightful drink. What is it? "The Heublein Martini. It's mostly gin. And strictly for the lion-hearted". It has your interest. "The Heublein Martini throws down the gauntlet. It's for the man who wants his Martini bone-dry. And icy smooth. How do we make it? From a sterling London Dry Gin. And just a splash of fine dry Vermouth. Always fresh. Always full strength. A perfect Martini - of heroic proportions. Just pour over ice. And the field is yours".
November 24, 1967
Life magazine
1
$7.50
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Liquor 1086

Heublein
Full color 7 1/2" x 10 3/4" ad for their Pre-Mixed Cocktails with special emphasis on theirMartini. The picture in the ad is a grounds-eye view of a glass surrounded by several knights about to do battle. The text uses terms such as "the lion-hearted" and throwing "down the gauntlet" before talking about using the right materials to make a good tasting martini.
April 1968
Playboy
1
$7.50
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Liquor 851

Heublein
Full color 8" x 11" ad that is for the 17 Heublein Cocktails that they were offering. This ad starts off with the word "Explore:" at the top of a picture showing two men wearing suits (and no shoes) and a woman wearing a formal dress standing on a deserted island. The island has a single palm tree on it as the three of them are looking forlornly out to the ocean for relief. They do have a number of Heublein crates, filled with everything that they made, and a surfboard or two. The text says "Discover the adventure that's bottled up in every Heublein Cocktail. Pineappley Mai-Tais, Breezy Daiquiris, Lush Apricot Sours, 17 uninhibated drinks in all. Each very strong in flavor because the finest liquor and bar mixings come right in the bottle. Nothing to squeeze, measure, mix or add. Just pour over ice".
November 1968
Playboy
1
$7.50
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Liquor 1197

Heublein
Full color 8" x 11" ad that shows a very small iceberg floating in the ocean with two well-dressed males and three exquisite-looking females on it, each holding up a glass that came from one of the bottles of Heublein Full Strength Cocktails lying on the ice. The text claims that "Everything to make the Holidays happen comes inside the bottle. Don't freeze out the fun. Break the ice with 17 uninhibitated, gift-wrapped drinks from Heublein - all very strong on flavor. The finest liquor and bar mixings in the whole drinking world come right in the bottle. Nothing to squeeze, measure, mix or add. Just pour over ice". It gives a list of the 17 drinks that can be made in the ad.
January 1969
Playboy
1
$7.50
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Liquor 1021

Heublein
Full color 8" x 11" ad for the Heublein Full Strength Daiquiri in the Maxi and Mini sizes. Pictured in the ad are both sizes, the Maxi which is a full-size bottle and the Mini which was an Eight-ounce can. Placed perfectly between the two of these was a very, nice-looking Daiquiri in a glass. The ad claims that "Since 1892, Heublein's gone to great lengths to bring you the world's most delicious, full-strength cocktails. Now we've taken a short step forward. Full-Strength Heublein Cocktails in eight-ounce cans!. And the same fine liquor you get in our bottles, you now get in our handy pop-top cans. Each can contains three full-strength drinks. Nothing to squeeze, measure, mix or add. Just pour over ice and enjoy. Whether you choose Maxi or Mini, Heublein remains the most fashionable cocktails you can serve".
May 1970
Playboy
1
$7.50
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Liquor 1195

Hiram Walker
Full color 9 1/2" x 13 1/4" ad for a selection of Hiram Walker's Cordials. The photo in the ad is on a little, round table that only has six assorted drinks on it and it is across the river from a large city. The ad headline says this is "Easy ways to give the simplest suppers that cosmopolitan flair". It then says that "Smart hostesses from Murray Hill to Nob Hill know this secret of successes: keep your dinner simple and add a real flourish with the easy-to-fix drinks shown here. Your parties will be the envy of the neighborhood. Buy why not see for yourself?" The drinks shown are a Green Mint Julep, Alexander, Blackberry Frappe, Blackberry Sour, Caruso Cocktail and a Two-Striper. The ad contains directions on how to make each one of these drinks.
July 1958
Holiday
1
$7.50
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Liquor Other 1163

Hiram Walker
Full color 9 1/2" x 13" ad for the Hiram Walker Cordials, something so sensuous that the ad says "Pour a Present". There are five products there for which there are five bottles, five individual drinks poured and five gift-wrap boxes. We see Chocolate Mint, Creme de Cacao, Creme de Menthe, Anisette and Blackberry Flavored Brandy. It says that "A Hiram Walker Cordial is one present that doesn't stay gift-wrapped for long. That's because it's one of the most popular holiday gifts - even before the holidays. After all, more people buy Hiram Walker Cordials than any other brand. So, this time, give one of Hiram Walker's 27 cordials. And let a friend spread your spirit around".
December 10, 1971
Life magazine
1
$7.50
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Liquor 1004

Holland House
Full color 10" x 13 1/2" ad that shows a serving carafe with about twelve glasses of differing types on the top and nine bottles of different styles of Holland House Cocktail Mix on the bottom. The ad headline, located between the top and the bottom shelf, says "How to mix perfect cocktails ever time (in no time)". The ad text tells you to "Take home a bottle of a Holland House Cocktail Mix. Add your favorite brand of liquor. Stir caressingly. Or shake enthusiastically instant cocktails. Fresh cocktails. Fresh made because you mix them yourself seconds before sipping. Fresh tasting because Holland House is a perfect blend of the world's finest, freshest natural ingredients; select spices, aromatic herbs and pure citrus juices. There's something decidely debonair about mixing and serving your own masterful cocktails. Holland House simply makes it easier, quicker. Every cocktail expertly perfect (every time). There are nine delicious mixes. Economical full pint makes 22 to 43 drinks, just 89 cents. (Slightly higher in Southern and Western states.) Look for them at food and beverage stores everywhere".
November 17, 1961
Life magazine
1
$7.50
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Liquor 1123

Holland House
Three color 9 1/2" x 13 1/2" ad for the assortment of Holland House Cocktail Mixes. This ad has a six-figure cartoon that starts off with a man talking to his wife in a very authorative way; "Marsha, dear, I've put off talking to you this...". He then tells her that "When a man comes home from a hard day's work, it would be a nice change to find something waiting besides Scotch-on-the-rocks". He mentions a litany of drinks and says "After all, Marsha, isn't our marriage worth the time and trouble it would take?". His wife responds by saying, "But John...I just did all that and I made a better Sour than Joe ever made. It only took a few seconds with Holland House Whiskey Sour Mix and your favorite whiskey. And tomorrow, I'll make you a Holland House Bloody Mary". John smiles and accepts the drink and assures her, "Marsha, you've just saved our marriage from going on the rocks". The text tells you that "With Holland House you do the mixing. You make cocktails that taste and look every bit as good as "professional" drinks. And you make them fresh, moments before serving, simply by adding your own favorite brand of liquor in amounts to please any taste".
May 15, 1964
Life magazine
1
$7.50
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Liquor 1106

Jagermeister
Full color 8 3/4" x 12" ad in German taken from a German magazine. Pictured in the ad is a smiling man of the '70s holding a filled glass in one hand and a partially emptied bottle of Jagermeister in the other. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 3, 1979
Bunte
0
$7.50
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Liquor 130

Temporarily
Sold Out

Jagermeister
Full color 8 3/4" x 11 3/4" ad from a German magazine for this German drink. Shown in the ad is a smiling lady who has an opened bottle in her left hand and a glass that she has lowered the level of in her right. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 17, 1979
Bunte Illustrierte
0
$7.50
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Liquor 114

Temporarily
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Jose Cuervo
Full color 7 1/2" x 11" ad for their Tequila. The ad has a photo of a lady dressed in a formal white dress under the headline "Margarita. More than a Girl's name...".
November 1963
Playboy
1
$7.50
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Liquor 242

Jose Cuervo
Full color 8" x 11" ad for their Tequila has a drawing of an attractive, dark-haired lady behind a filled glass. The ad headline states "Margarita. More than a girl's name..".
April 1964
Playboy
0
$7.50
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Liquor 328

Temporarily
Sold Out

Jose Cuervo
Full color 7 3/4" x 10 3/4" ad with a drawing of an attractive senorita gazine toward the reader with her head covered and a filled glass in front of her. The caption over the glass says "Margarita" and describes it as "More than a girl's name". The text explains that a Margarita Cocktail, when made with Jose Cuervo brand, is "truly wonderful" and gives a short yet suspect history of Tequila and the creation of the Margarita.
August 1965
Playboy
1
$7.50
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Liquor 788

Jose Cuervo
Full color 8" x 10 1/2" ad for their Tequila. There is a colorful drawing of an attractive lady and the headline asserts that "Cuervo Created the Margarita so Naturally Cuervo makes all Tequial Cocktails Best.". Lined up in front of this lady are glasses containing a Sour, a Blizzard, a Sangrita and a Margarita and the ad shows a bottle of their La Rojena Tequila. The text also gives a recipe for making a Margarita figuring that you should make it with Cuervo and make the Cuervo way.
April &
November 1968
Playboy
2
$7.50
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Liquor 831

Jose Cuervo
Full color 7 1/2" x 10 3/4" ad shows a bottle of their La Rojena Tequila flanked by filled glasses in a stainless steel setting. The ad headline chants "Yummy, yummy, yummy, I've got Cuervo in my tonic" and the text compares Tequila to Vodka, noting that it has the same proof but a better taste. It claims that "the law won't allow Vodka to be yummy" and mentions several mixed drinks famous for being made with Vodka and suggests substituting Tequila for Vodka. Time to buy stock in Tequila companies.
June 1969
Playboy
1
$7.50
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Liquor 156

Jose Cuervo
Full color 7 3/4" x 10 1/2" ad with instructions on how to make a Cuervo Sunrise in a larger than usual quantity. The headline lets you know "What to do after you've washed your socks" and has a drawing of a line with an assortment of socks hanging to dry. The text tells you to begin with your bathtub, now that your socks have been washed in it, and has you adding three blocks of ice, 25 quarts of Jose Cuervo and 102 quarts of orange juice and offers the choice of adding either three quarts of Grenadine into the tub or a dollop into the glass. It does mention that you should stir it but I really can't think what should be used for this. I guess anything would be cleaner than the bathtub.
October 1974
Playboy
1
$7.50
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Liquor 888

Jose Cuervo
Full color 7 1/4" x 10 1/2" ad for how much better their Tequila will make a Bloody Mary, or as they prefer to call it, a Bloody Maria. The headline offers "You say (drawing of a tomato) and we say (another drawing of a tomato). and the text claims that the difference is in what Tequila you choose to use. You are instructed to shake your drink with Vim or Vigor, but not both and pour it over ice, or under. A unique advertisement.
November 1975
Playboy
1
$7.50
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Liquor 889

Julius Wile Sons & Co.
Black and white 9 1/2" x 13 1/2" ad for their Taste Touring packages of Europe's rarest Treasures. The ad has a map of Europe that will bring joy to the heart of any spirit lover of the finer liquors from this area. The text explains that this company has been importing European liquors since 1877 and they are offering, to you, some of the best. Shown in the ad are Lemon Hart Rums, Dawson's Old Curio, Garnier Liqueurs and Nickolson's Dry Gin.
February 1937
Town & Country
1
$8.50
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Liquor 829

Julius Wile Sons & Company
Full color 7 1/4" x 11" ad for their B & B, the Drier Liqueur and Benedictine, La Grande Liqueur Francaise. There is a picture of bottles and glasses of these two products with a green border that has a Christmas meaning. It calls these the Gift of Gifts and urges you to look for their seal as a guide to quality.
December 1958
Holiday
1
$8.00
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Liquor 898

Kahlua
Full color 10" x 12" ad shows "The many faces of Kahlua". The ad shows a bottle of Kahlua next to four drinks mixed using this product. The ad includes the recipes for these drinks. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 15, 1971
Look magazine
1
$7.50
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Liquor 131

Kahula
Full color 9 3/4" x 12" ad that is for Kahlua Licur De Cafe. The ad has a picture of a countertop in a kitchen that has a bowl of very tasty-looking Ice Cream sitting at the front of the counter. Behind it is a container of nuts and a bottle of Kahlua Licor De Cafe. The ad headline says that "Everything it touches turns delicious". At the bottom of the ad is the main text in the ad. It starts off with the headline "Kahlua & Ice Cream" and then goes on by saying "Simplicity itself. A pour of Kahlua over ice cream. Instantly, the everyday becomes exceptional. To further the fancy, top with nuts or shaved chocolate. You'll find a host of delicious delights in the Kahlua Recipe Book. Do send for as many copies as you like".
July 1990
Life magazine
1
$7.00
View
Liquor 1167

Leroux
Full color 9 1/2" x 13 1/2" ad for their Creme de Menthe. The ad has a large picture of a bottle of this product with a background of green mint leaves. The text explains the significance of this picture by saying that "Leroux Creme de Menthe has a true taste that does not cloy. The picture tells you why. Real mint leaves make our Creme de Menthe rich in flavor, yet delicately clear in taste". The text also mentions "making the effort for four generations" and offering "45 Fine Liqueurs".
May 10, 1963
Life magazine
1
$7.50
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Liquor 763

Martell
Full color 7 1/4" x 11" ad that is dedicated to their Martell Cognac Brandy. The ad has a photo of Michel Martell relaxing in a chair in front of a beautiful house along with a bottle of wine, a glass and a few other things to add to the delicacy. The headline says that "In Cognac, we drink brandy and soda, too," says M. Martell". It then says that "When you see a French house with its shutters closed," says Michel Martell, "it's being kept cool. And when you see a Frenchman in his garden sipping Cognac-and-soda, he's being kept cool. In warm weather, we find highballs as refreshing as Americans do." M. Martell points out - and you'll agree - that Cognac Brandy is not only a delightful summer drink. It is also singularly cheerful beside an open fire in winter. Somehow, the clear, light taste and gentle bouquet of Cognac are at home in any season, in any drink. Try Martell Cognac Brandy in sours, stingers, plain or on-the-rocks, or in an old fashioned. M. Martell is naturally partial to the Cognac he makes. After all, maintaining its distinctive quality has been the pride of his family for 243 years. You will be partial to Martell Cognac, too. After all, it's the best-loved Cognac Brandy in the world".
May 1958
Holiday
1
$7.50
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Liquor 1150

Martell
Black and white 7 1/4" x 10 3/4" ad for their Cognac Brandy. There is a picture of a work area with old block walls and a workman is heat-tendering a wooden barrel while an older man in a suit is standing nearby. The caption in the picture has a quote attributed to Michael Martell who may be the older man in the picture. He is claiming that "Every barrel is gently heat-tendered before it may hold Martell Cognac". The text talks somewhat about the barrel-making process and says this is "Just another of the careful steps that M. Martell takes with his Cognac". The text ends by calling this product "The most treasured Cognac in France...most popular in the world". The ad also mentions a Special Offer to purchase M. Martell Personal Snifters.
February 1960
Holiday
1
$7.50
View
Liquor 720

Martell
Black and white 7 1/2" x 10 3/4" ad for their V.S.E.P. Cognac. There is a picture of Michel Martell sitting at a table with a bottle of this product, a snifter and several old books and he is supposedly saying "I commend Martell V.S.E.P. to you". He is said to be the seventh generation of his family to head the firm and the text calls this product "worthy of its high place between Martell 3 Star and the renowned Martell Cordon Bleu". A footnote in the ad explains the V.S.E.P as standing for Very Superior Extra Pale.
July 1961
Holiday
1
$7.50
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Liquor 728

Martell
Full color 7 3/4" x 11" ad for their V.S.O.P. Cognac. There is an impressive picture of a nearly full bottle of this product sitting on the ground next to a partially filled glass and and old key. Spread out in the background is the blurred image of a European plaza and a few people milling in the distance. The headline states two facts, "Nobody knows cognac like the French" and "Martell is number one in France". The text reminds us that each bottle of this product has "the distinguishing gold seal of Louis XIV".
November 1963
Holiday
1
$7.50
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Liquor 729

Martini & Rossi
Black and white 5 1/4" x 13 3/4" ad for Martini & Rossi Vermouth. This ad asks you to "Be one of the Crowd - and be Moderate, too" as it shows how "some people" really drink. First, there is "1 P.M. Lunch with Client. Have a drink? Sure. Make it Chilled Vermouth. Moderation, you know". Then, there is the "6 P.M. Cocktails. Want something special? Try Vermouth Old-Fashioned. Tastes swell - yet, so light". Next, there is the "8 P.M. at the Club. Lots of good fellows to toast. An Americano's your answer. It's moderation itself". Then, there is "11 P.M. Evening At The Browns. 'Vermouth and Soda, please'. A gay, full-flavored drink, but light, too". The text has some words, too. "Be happy...be gay - but always be moderate. Vermouth...the richly spiced wine of the Roman Emperors...is moderation itself. And you can serve it any time. The call for Martini & Rossi Vermouth is a signal of good taste - and a vote for moderation. Try it straight, in highballs or cocktails. May we suggest that, if you want the best, you ask for Martini & Rossi Vermouth - the world's standard. How To Enjoy Vermouth. 1. The colder it is, the better Vermouth tastes. Chilling brings out the rare spice flavors. 2. Keep your Vermouthin the refrigerator. It makes your cocktails smoother. 3. All Vermouth drinks should be served iced. Ask for it this way when dining out. 4. For greater enjoyment, always specify Martini & Rossi Vermouth - standard the world over". In this ad they talk about four drinks made with Vermouth, the Manhattan, the Vermouth Highball, the Regular Martini and the Vermouth Old Fashioned.
December 18, 1939
Life magazine
1
$8.50
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Liquor 1231

Martini & Rossi
Full color 9 1/2" x 13 1/2" ad for both kinds of the Martini & Rossi Imported Vermouth's. This ad is saying that there is a "Bright new idea that's sweeping the country! Martini & Rossi Vermouth "on the rocks" and. then, there is a drawing that shows two bottles of each being poured. From the top there is a bottle of Sweet being poured and the caption says that "Some like it sweet...". Just below this is a second glass with the contents of another bottle being poured into it and the caption claims that "Some like it dry..."' Then, below this, is a third glass that is having equal amounts of both bottles poured into it and the caption claims that "Some like it Half and Half...". The text then says that you should "Find out why! So modern...this bright new idea that's sweeping the country? It's delightfully light...and downright delicious. Try Martini & Rossi Vermouth "on-the-rocks" yourself - and taste why so many smart people are serving it today! Yes! find out why it's great when you drink it straight".
December 20, 1954
Life magazine
1
$8.00
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Liquor 1296

Martini & Rossi
Full color 9 3/4" x 13 1/2" ad for Martini & Rossi Imported Vermouth. This ad has a photo of a dinner party where a young lady is having empty glass after empty glass held in front of her as she is taking a bottle of Martini & Rossi and filling them all. The ad headline says that "Suddenly a delightful Continental Custom is sweeping America!". The ad then says that "It's vermouth as a straight drink...and men and women who instinctively choose the better things reach for Martini & Rossi - the finest vermouth in the world. Whether they champion tall drinks, whether they're sippers or ice swirlers, Martini & Rossi vermouth offers something for each of them - as a delightful dry aperitif or a sweet drink to follow dinner. Chilled...with soda...or "on the rocks"...the quality of Martini & Rossi is most apparent. Alone in the glass, it reveals the subtleties of expert blending - the combination of vintage wine with the infusion of more than 80 varieties of herbs - all in strict accordance with a secret formula, unchanged and unsurpassed for generations".
May 1958
Holiday
1
$7.50
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Liquor 1153

Martini & Rossi
Full color 7 3/4" x 10 3/4" ad for their Imported Vermouth. There is a picture of an attractive lady wearing light-colored cold-weather gear perched behind a large block of ice that has two glasses containing seperate drinks on them. The lady is winking at us as she tries to free her chin which seems to be frozen to the ice and the text says "Try some in your iglo - Martini & Rossi Imported Vermouth, Sweet or Extra Dry, All by itself "on the rocks" This cool favorite from Yonkers to the Yukon".
August 1965
Playboy
1
$7.50
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Liquor 789

Martini & Rossi
Full color 9 1/2" x 12" ad for their Vermouth. The ad has a photo of a bottle sitting next to two filled drinks on a glass covered table. The ad calls this vermouth "The drink you'll enjoy alone...together." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
1
$7.00
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Liquor 367

Monte Alban
Full color 7 1/2" x 10 1/2" ad for their Mezcal. The ad has prices and a coupon to order coolers, hats, bats, balls and jerseys with the Monte Alban emblem and the Eat the worm phrase.
June 1983
Penthouse
1
$7.00
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Liquor 418

Montezuma
Full color 7 1/4" x 10 1/4" ad for their Tequila. The ad shows several Aztec signs and idols and includes four recipes for what you can do with Tequila, other than start fires. The ad headline introduces "Montezuma. The Tequila that was born to the Spirit of the Evening Star."
May 1977
Playboy
1
$7.00
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Liquor 396

Noilly Prat
Black and white 5" x 12 1/2" ad for Noilly Prat Vermouth. The ad starts off with the phrase "A Dry Martini is Not a Hooker of Gin" just above a picture of a man in a suit with a very perplexed look on his face as he holds a drink to his lips. Just to the left of this gentleman is a full bottle of Noilly Prat Vermouth standing there and the text below this says that "A Dry Martini - to deserve the name - must be a happy blend of two ingredients. Use enough of the new Noilly Prat French Vermouth to make its civilizing presence felt! Pale, but not pallid - extra dry and light by nature - Noilly Prat will make a vital difference in your cocktails".
July 1958
Holiday
1
$7.50
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Liquor 1159

Noilly Prat
Three color 9 1/2" x 13" ad for their Italian Vermouth. Pictured in the ad is the back of the familiar gondolier holding an oar in one hand and his other hand up with the warning "Don't Stir Without Noilly Prat". The headline claims "Noilly Prat Imported Italian Vermouth. Not just sweet - It's Bitter-Sweet!". The ad claims that this new version from Italy is just a little bit different than their version from France and suggests that you give it a try.
November 1962
Holiday
1
$7.50
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Liquor 840

Olmeca Tequila
Full color 7 1/2" x 10 1/2" ad which shows a cut-glass bottle of their product placed on a black background in front of a stone Mexican head.
May 1977
Playboy
0
$7.00
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Liquor 134

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Remy Martin
Full color 9 1/2" x 12 1/2" ad for their Cognac Brandy. The ad shows a stylish image of a bottle of this product, a glass tastefully filled next to a large bunch of fresh grapes. Next to all this is an ornate box that holds a crystal decanter of this product and the headline promises "Beyond Question, The Finest,,,Cognac Brandy by Remy Martin". The text does some name-dropping concerning European royalty who have been served this product and suggests you consider sipping it straight or in a tall glass with soda.
December 1955
Fortune
0
$8.00
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Liquor 839

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Rumple Minze
Full color 9 1/4" x 12" ad for their 100 Proof Peppermint Schnapps. The ad has a drawing of a voluptuous Blonde Female Warrior riding a Polar Bear she has harnessed. The ad headline calls this "White Magic from the Black Forest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1987
Rolling Stone
0
$7.00
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Liquor 444

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Stock Vermouth
Full color 9" x 12" ad shows an endless view of glasses filled with martinis with a single olive in each one. The text claims that "Never has so little done so much for so many".
June 15, 1971
Look magazine
0
$7.50
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Liquor 132

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Two Fingers
Full color 7 1/2" x 10 1/2" ad for their Tequila which was imported and bottled by Hiram Walker. The ad has a photo of an elder Mexican man, standing in front of his hacienda, holding a bottle of Two Finger's in his left hand and holding up two of his own fingers on his right. The ad headline has him telling us, "Senor, there's only one way to order tequila."
May 1977
Playboy
0
$7.50
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Liquor 395

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Two Fingers
Full color 8" x 11" ad for their two bottles of Two Fingers Tequila. The ad has a faded picture of an old man in suspenders holding up a bottle of this product while, behind him, there are several other people staring at the action. "Amigo, you don't woo a good woman or make a good tequila overnight", the man says. "Some things in life are extra delicate. Like my Two Fingers Tequila and every woman I ever knew." An old desert rat and his wife remember Two Fingers telling them that. They figured he was a strange dude with a name like Two Fingers. But he sure sold a macho tequila. "My boys and I squeeze this tequila out drop by drop" he winked. And that's as far as he would go on details about making his tequila, or about himself for that matter. "Like my tequila, like me" he once told a storekeeper in Flagstaff, Ariz. Two Fingers and his tequila made a lot of friends in the late 30's. Folks would see his truck - Two Fingers gripping the wheel with Honey at his side - and the word would spread fast. "How come you deliver your own tequila?" It was a question Two Fingers was always asked. "Cause I know it gets there just fine. And I spend a little time wooing Honey. Get it?" Our sources say Two Fingers made his trips north of the border until the end of the '30s. The last man we could find who spoke to him was a retired Colorado state trooper. He helped Two Fingers fix a flat in the fall of '39. (Two Fingers gave him his last bottle as thanks). After that not a word. And nobody's quite sure why. They don't make them like old Two Fingers anymore. But luckily for us his tequila lives on".
June 1977
Playboy
1
$7.50
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Liquor 1024

Two Fingers
Full color 7 3/4" x 10 3/4" ad for their Tequila and Tequila Gold. The ad has a picture of a man with white hair, shirt and brown suspenders pouring some Two Fingers Tequila into a glass while he is talking to a seated lady as another lady stares haughtily at the scene. The ad headline claims that "It takes Two Fingers and one glass to turn strangers into friends".
November 7, 1977
Sports Illustrated
1
$7.50
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Liquor 586

Williams & Humbert
Full color 4 3/4" x 10 1/4" ad for their Dry Sack Sherry with Frank Gifford. The ad has a picture of the football star, dressed in a sport coat, sitting on the edge of a table holding a glass that one would assume is filled with this product. The ad has him saying "'Dry Sack on the Rocks' It's a Man's drink".
December 8, 1975
Sports Illustrated
0
$7.50
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Celeb Male 167
/ Liquor

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Yukon Jack
Full color 4 1/2" x 10" ad for their Canadian Liqueur. The ad has a picture of a cold Canadian night where a man in a large, warm coat stands by the fire he has managed go get going. The ad calls this product "The black sheep of Canadian Liquors".
October 1978
Playboy
0
$7.50
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Liquor 399

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