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| Coldwell |
Black and white 4" x 6 1/2" ad for their combination Twin-Thirty Lawn Mower and Roller. The ad has a picture of a man taking care of both jobs on his lawn at the same time as the headline asks you to "Investigate the Coldwell Better Lawns at Less Expense". The claim is made that using this machine a person could mow and roll simultaneously 6 to 8 acres a day on one gallon of gasoline. |
May 1931 The American Home |
1 |
$8.00 |
View Lawn 15 |
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| Duo-Therm |
Black and white 9 1/2" x 13" ad for their New Kind of Power Mower. They claim that this mower "vacuum cleans your lawn" and there are pictures and explanations of how this is possible. They claim that it cuts the clippings into smaller pieces and throws them farther than other mowers, kind of like mulching, and that you can get closer to fences and rocks because of the way that the wheels are recessed into the mower body. This unit is also capable of mulching your Fall leaves making holding that trusty rake a thing of the past. There is a drawing of their Wind-Tunnel Action and mention made of the various models available, a Duo-Therm for every lawn. |
April 30, 1956 Life magazine |
1 |
$7.50 |
View Lawn 28 |
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| Eclipse |
Black and white 4 1/4" x 12" ad for their various Power and Hand Mowers. The ad talks first about their Power Mowers and reminds us that "Power Simplifies Lawn Maintenance!". There is a picture of a mower with Model 21 written on the wheel and the text claims they have "Models for Every Mowing Need" and mentions the Eclipse Little Giant with a 20" cut, the Eclipse Utility Special with a 21" cut and the Eclipse Heavy Duty with a 25" cut. These units were priced as low as $137.50. Next the ad deals with the Hand Mowers and asks you to "Compare!" the Vital Distinctions on an Eclipse with any other in the field. The two features mentioned in the ad are the Finger Tip Adjustment and the Automatic Sharpening. |
May 1936 The American Home |
1 |
$8.00 |
View Lawn 17 |
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| Eclipse |
Full color 9 1/2" x 13" ad for their Big E mowers. There is a picture of a casually dressed lady pushing a Green and White Eclipse lawn mower through her green back yard. The caption says that you will experience "No clumps...no windrows...even when cutting tall grass!". There is another caption on the picture that points to the front side of the mower and asks you to "Note the Low Angle front discharge chute...designed for safest, smoothest spreading of clippings". The text claims the performance is "exceptional" and talks about the powerful 4-cycle Briggs & Stratton engine. There are also pictures of other models that were available from the Eclipse Lawn Mover Co.. |
February 23, 1959 Life magazine |
1 |
$7.50 |
View Lawn 12 |
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| Evinrude |
Black and white 2 1/4" x 12" ad for their Lawn-Boy Power Mower. The headline claims that with this machine you can get "Big Lawns Mowed with One Hand Ease!" and the picture shows a man in a white shirt and a tie strolling along with only his right hand on the mower. In fact I think that it only has a single handle on this mower. The text talks about cutting "18-inch swaths" and weighing only 95 pounds yet it "runs all day on 20c worth of fuel". The price mentioned in the ad is $110. |
May 1936 The American Home |
1 |
$8.00 |
View Lawn 14 |
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| Homko |
Black and white 4 3/4" x 12" ad for their Power mower that they feel is so easy to use that they show a lawn being mowed using a reel-style unit by a lady whose skirt is being blown up ala Marilyn Monroe. The headline urges you to "Do it the easy way with a Homko Power Mower" and the text, without naming names, claims that it is "powered by the finest, easy starting, nationally known, gas engine". The ad also mentions that the Western Tool and Stamping Company also makes Riding Type Mowers, Rotary Type Mowers and Fold-Away Lawn Sweepers |
June 1952 House Beautiful |
1 |
$8.00 |
View Lawn 21 |
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| Jacobsen |
Black and white 4" x 12" ad for their 32" Heavy Duty Mower with Twin Motor. There is a drawing of this unit and another picture that shows a man riding behind the mower as it is attached to gang mowers so that it is actually cutting a 66" swath. The text talks about the twin cylinder Power Unit and the Two Speed Gear Transmission that drives this unit and its attachments. The ad also lists the other size units that Jacobsen was offering at this time. |
May 1931 The American Home |
0 |
$8.00 |
View Lawn 19 |
Temporarily |
| Jacobsen |
Black and white 4 1/4" x 3 3/4" ad for their Power Mowers. The ad has a photo of a man using a Jacobsen Power Mower on his yard which the headline claims is "The easy, economical way to well-kept lawns". The text talks about the Estate 20 being designed for "fine lawns that need frequent rolling" and the Simplex which is "adapted to lawns where a roller-type mower is not desired". It also talks about these machines being quality-built with a price tag as low as $125.00 |
May 1936 The American Home |
1 |
$8.00 |
View Lawn 18 |
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| Lawn-Boy |
Full color 9 1/2" x 12 1/2" ad for their Eight Models of Lawn Mowers for 1957, so good that they dared to call them Pleasure Packed!. The ad has a picture of a yard with the five basic models displayed. There is the 18" Electric, the 18" and 21" Deluxe, the Wonderful, Self-Propelled Automowers 18" and 21", the 18" and 21" Special and the 18" Economy. The text gives a generally enthusiastic take on these items and feels that the "low prices will amaze and delight you". |
April 8, 1957 Life magazine |
1 |
$7.50 |
View Lawn 23 |
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| Lawn-Boy |
Full color 9 1/2" x 13 1/2" ad for their line of Lawn Mowers with special emphasis on their Automowers. The largest picture shows a man using a 21" Automower to cut his yard and he seems to be trying to convince the lady standing next to him that, since it is self-propelled, even she could do it. The headline calls it "Lawn Mowing Luxury!" and the top picture explains the New Activated Pilot Wheel that is able to keep the Lawn-Boy level and your lawn looking professionally cut. The next picture shows how easily it can cut to within three eighths of an inch from trees and bushes to eliminate the need for hand trimming. The last picture demonstrates the fact that "There's not an inch of unused space or metal" and that "It's precision cast and machined from lightweight aluminum" as it shows another lady lifting the mower up. The text mentions that there were "eight beautiful models" available at this time. |
April 22, 1957 Life magazine |
1 |
$7.50 |
View Lawn 25 |
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| Monta Mower |
Full color 7 3/4" x 11 1/4" ad for their Mower that "Mows and Trims Lawns in one easy operation". The ad has a picture of an attractive lady cutting and trimming her lawn without breaking a sweat. Her male neighbor is watching and trying to get her to trade lawn mowing equipment. The ad has a description of how the eight cutting discs are able to accomplish this double feat. There is a small green bleed-through on the upper right corner. |
March 1951 Farm Journal |
0 |
$8.00 |
View Lawn 11 |
Temporarily |
| Moto-Mower |
Black and white 2 1/4" x 6 1/2" ad for their Power Mower. The ad has a picture that shows a view of the mower which only the grass that is about to be mowed, and maybe the assorted toy foolishly left outside, are likely to see. The headline over this mower says "Now $138.50 buys a Moto-Mower" and the text talks about the 12 years experience that contributed to the development of this 18" Mower. It also claims this is "the finest grasscutter for lawns covering 1 to 2 acres". |
May 1931 The American Home |
1 |
$8.00 |
View Lawn 16 |
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| Moto-Mower |
Black and white 4 3/4" x 6 1/4" ad for their Reel type lawn mowers that were equipped with a Weed Topper. Recognizing the fact that the Reel type mowers faired poorly in a yard filled with weeds they installed a serrated blade in the front of these mowers with the intention of "topping the weeds aheaad of the reel enabling the reel to cut the obnoxious weeds off short...". This was listed as a "Fundamental Improvement" and was available on Moto-Boy and Scout Lawn Mowers. |
January 1951 Country Gentleman |
1 |
$8.00 |
View Lawn 22 |
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| Novo |
Black and white 4" x 5 1/2" ad for their Unbreakable Lawn Mower. The headline asks you to "Think of it! a Lifetime Lawn Mower!" and the text talks about how this hand mower was dropped from an airplane, fell 1072 feet to the ground and there was "Not a part broken". The text talks about the quality of the parts used in this mower and there is a picture of the mower embedded somewhat into the ground from the drop. With the amount of ground that was disturbed from the fall I have to assume that this "push" lawn mower weighed only slightly less than a Buick and I would not relish the thought of a hot summer day moving this creature around the yard. |
May 1931 The American Home |
1 |
$8.00 |
View Lawn 20 |
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| Pincor |
Full color 8" x 11" ad for their Power Lawn Mower. The ad has a drawing of this unit and several other drawings that talk about it's unique features. The ad headline states that "No Wonder More People Buy Pincor. The Power Lawn Mower with more features more people want." |
March 1949 Better Homes and Gardens |
1 |
$8.00 |
View Lawn 9 |
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| Reo |
Full color 9 1/2" x 13" ad for the Reo Royale. The ad has a drawing of a man kneeling in a red wagon and being pulled across his yard by his 1 1/2 H.P. full 21" cut mower. The ad shows him yelling "Hi-yo, Reo!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1949 Country Gentleman |
0 |
$8.00 |
View Lawn 7 |
Temporarily |
| Reo |
Full color 10" x 14" ad that shows an older lady wearing her night-time clothes as she chugs along cutting her grass as she wonders "Why should the boys have all the fun!". She is dressed casually but she is cutting her grass with a shiny new Reo Royale De Luxe Power Lawn Mower. The ad says that it will cut wider, a 21" cut and bigger, a 1 3/4 hp, 4-cycle Reo engine, and it gives a price of only $124.50. It claims that "Everyone wants a turn at the mower that turns a job into a joy". The claim is made too that where there's a |
May 28, 1951 Life magazine |
1 |
$8.00 |
View Lawn 29 |
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| Rototiller |
Black and white 9 1/2" x 13" ad has a picture of a man using his Rototiller Power Tiller to turn over the garden in his back yard. The ad headline claims you will get "Perfect Seed Beds! With One Man...One Machine...One Operation". The ad has drawings that show the jobs you can do with some of the different attachments available from The Graham-Paige Motors Corporation. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1946 Country Gentleman |
1 |
$8.00 |
View Lawn 10 |
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| Toro |
Full color 9 1/4" x 13" ad for America's most complete line of power mowers. The ad has a drawing of Golfer Sam Snead and a headline that claims that "Toro makes the power mower of Championship Golf Course Quality". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
1 |
$8.00 |
View Lawn 8 / Snead |
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| Toro |
Black and white 10" x 13 1/2" ad has a photo of a Toro Lawnmower being walked across a plywood sheet that has a sea of 6-penny nails protruding from it. The ad headline calls it a "Torturd test for a power mower" and the ad also shows four different models available in this, their Fortieth Anniversary, year. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 9, 1955 Life magazine |
1 |
$8.00 |
View Lawn 5 |
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| Toro |
Black and white 9 3/4" x 13 3/4" ad for the Toro Whirlwind 18 Lawn Mower that is for "$94.50...the best you can buy". There is a head-to-head confrontation between you and the mower, according to the ad. The ad asks you "Why take a chance on a "bargain" when you can buy a rotary mower like the Toro Whirlwind 18? You get so much more for your money. We don't have to tell you about the rugged. die-cast housing. Or the over-size wheels that almost "float" the mower over your lawn. Or the special design of the high-carbon steel blade. You can see these advantages for yourself at your Toro dealer's (he's listed under "Lawn Mowers" in your classified phone book). What you don't see on the dealer
s floor are things like the Toro service system - recognized as the finest in the power mower industry. 3000 authorized Toro repair stations throughout the U.S. & Canada are ready to give you dependable service from factory-trained repairmen and fast parts delivery from local Toro distributors". |
April 8, 1957 Life magazine |
1 |
$8.00 |
View Lawn 31 |
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| Toro |
Three color 9 1/2" x 13 1/2" ad for a contest that Toro was having with the Grand Prize of a Trip for Two to Paris via TWA. There is a picture of a man taking a photo of a woman with the Eiffel Tower in the background. The ad explains the simple rules which required nothing more than going in to your local Toro dealer and filling out a tag attached to their mowers and dropping one half into the box. Hopefully you would spend a moment looking at the mowers and possibly even buy one. |
April 22, 1957 Life magazine |
1 |
$8.00 |
View Lawn 24 |
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| Toro |
Black and white 10" x 13" ad that shows a man driving in a circle on his Toro Lawn Mower and the text says that "It's in the bag!". This is a Toro Pony and the ad tries to convince you that this is just what you want. The ad says to "Put away you lawn mowing and clean-up problems. Get yourself this new Toro Pony. First of all it gives you the neatest, most even-cutting job you've ever seen. Second, it vacuums up the clippings and other lawn litter, and blows them into the handy bag where they can be disposed of easily". They claim that it has a 25-inch cutting blade and single-lever height of cut adjustment. In addition there is a pivoting front axle that hugs uneven ground and a 4 1/2 hp engine that's mounted in the rear. The price is quoted as $34.95 down but it does not say anything else. |
April 14, 1961 Life magazine |
1 |
$7.50 |
View Lawn 30 |
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| Toro |
Black and white 10" x 13 1/2" ad for what is Different and Better about the Toro Lawn Mowers. The headline, under a picture of a Whirlwind 21 coming at the camera, asks "Why do people pay from $89.95 to $149.95 for a Toro? (When 61 other lawn mowers sell for less)". The text talks about features such as the S-Blade, about the Wind-Tunnel Design, the Finger-Tip Controls and the Durability and Safety built into each mower. |
April 5, 1963 Life magazine |
1 |
$7.50 |
View Lawn 13 |
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| Wizard |
Black and white 9 1/2" x 13 1/2" ad for this Western Auto product. The ad has a drawing of a smiling young boy cutting a yard while his dog chases after him. The ad headline says "Just aim it...self-propelled 22" Wizard mower does all the work with best cutting action ever.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1962 Life magazine |
1 |
$7.50 |
View Lawn 6 |
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