Lamp & Bulb Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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BRAND
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
General Electric
Black and white 9 1/2" x 14" ad for their Mazda Lamps and the part they played in helping during World War II. The headline calls them "The lamp that paints a bullseye on Axis planes!" and the text explains how it worked. It explains the method that was used to allow the pilots and gunners to place an orange light on the enemy plane to indicate that it was lined up with their guns. It talks about what standards they had to achieve for this to work then mentions that G.E. had to supply lamps ranging from 10,000 watts down to the tiny instrument lights.
January 24, 1944
Life magazine
1
$8.00
View Lamp / Wartime

General Electric
Black and white 9 1/2" x 13 1/2" ad for their Mazda Lamps which have been effectively used by the Navy during battle. The headline calls them "The G.E. Sewing Machine Lamp that joined the Navy!" and explains that a bulb more heavy-duty was needed to withstand the shocks of the fighting ships in the ocean. This bulb, designed for Sewing Machines, was pressed into service and has provided a much sturdier light source. The text talks about how General Electric has,since the time of Edison, paid close attention to the filaments, constantly working to improve them.
March 20, 1944
Life magazine
1
$8.00
View G.E. / Wartime

General Electric
Black and white 9 1/2" x 13" ad for their Soft-White Light Bulbs starring The Nearsighted Mr. Magoo. The full-ad drawing shows a section of some store that is devoted entirely to these bulbs, groups of people grabbing bulbs and checking the claims. Mr. Magoo wanders in and, pointing his cane overhead, asks a cardboard sign of himself to "Get down from there, young man, and show me where I can buy some General Electric Soft-White bulbs.
March 3, 1961
Life magazine
1
$7.50
View Lamp 3










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