Lamp & Bulb Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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BRAND
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
General Electric
Full color 9 3/4" x 13 3/4" ad for General Electric Mazda Lamps. This ad starts out with a drawing of a smiling Santa Claus talking on the telephone to a young boy and he is saying "Christmas tree lamps that don't keep burnin' out? - Sonny, you want General Electric Mazda Lamps". The text starts out with a scenerio that begins "Twas the night before Christmas when all through the house, you could hear poor Papa yelling, 'Our Christmas tree lamps won't light again!'". It then offers the suggestion that "This year start your tree off right...so you'll enjoy it. Start off with bright, new GE Mazda Christmas Tree Lamps in every socket. Or better still, get some of the new 'multiple' light strings...and avoid hunting burned-out bulbs. Buy them at leading stores everywhere. For best results...and a brighter, happier Christmas, insist on strings of tree lights, or other decorations, using only bulbs marked GE Mazda...they're made to stay brighter longer". The ad lists five different assortments that you could have bought, ranging in price from 5 cents a bulb to two for 15 cents.
December 15, 1941
Life magazine
1
$8.50
View
Lamp 6

General Electric
Black and white 9 1/2" x 14" ad for their Mazda Lamps and the part they played in helping during World War II. The headline calls them "The lamp that paints a bullseye on Axis planes!" and the text explains how it worked. It explains the method that was used to allow the pilots and gunners to place an orange light on the enemy plane to indicate that it was lined up with their guns. It talks about what standards they had to achieve for this to work then mentions that G.E. had to supply lamps ranging from 10,000 watts down to the tiny instrument lights.
January 24, 1944
Life magazine
1
$8.00
View
Lamp 2
/ Wartime

General Electric
Black and white 9 1/2" x 13 1/2" ad for their Mazda Lamps which have been effectively used by the Navy during battle. The headline calls them "The G.E. Sewing Machine Lamp that joined the Navy!" and explains that a bulb more heavy-duty was needed to withstand the shocks of the fighting ships in the ocean. This bulb, designed for Sewing Machines, was pressed into service and has provided a much sturdier light source. The text talks about how General Electric has,since the time of Edison, paid close attention to the filaments, constantly working to improve them.
March 20, 1944
Life magazine
1
$8.00
View
Lamp 1
/ Wartime

General Electric
Full color 9 3/4" x 13 1/2" ad for General Electric Lamps. This ad has a drawing of a woman standing ther with a package of light bulbs on her head and wearing a hat that has a slogan on it saying "Stay Brighter Longer!". The headline written across the top of the page asks "Do You Have Lighting On Your Mind?". Then it goes into the text, which begins with "Perhaps you should! Fore once again shorter autumn days are bringing eyes indoors to study, to read, to sew. Once again it is time to lay in a supply of right-sized G-E lamp bulbs. Right-size because poor light spells 'trouble'...eyestrain. G-E because the constant aim of G-E lamp research - to make G-E lamps Stay Brighter Longer - assures you of the brightest, most economical light, that over half a century of lamp making skill can produce". For what it's worth, they show the price of bulbs here: 75 and 100 watt for 15 cents each, 150 watt for 20 cents and 25, 40 and 60 watt for 11 cents,
November 18, 1946
Life magazine
1
$8.00
View
Lamp 5

General Electric
Full color 9 3/4" x 13 3/4" ad for General Electric Lamps - Stay Brighter Longer. This ad has a picture of actor Kenny Delmar playing the role of Senator Claghorn as he stands there with a bulb in his hand over a lamp and he is talking to the audience. This ad headline says that "'Bulbsnatching' says Sen. Claghorn 'is just a YANK-EE trick'". The complete text then says "Hold on there, Senator. We're from the South and the North, and we say... Claghorn. That's double talk...Ah say, that's fence straddlin'! No! General Electric has lamp factories in every part of the country - South, North, East, West. And we say bulbsnatching's wrong wherever you do it". The ad continues on with their conversation.
April 14, 1947
Life magazine
1
$8.00
View
Lamp 4

General Electric
Black and white 9 1/2" x 13" ad for their Soft-White Light Bulbs starring The Nearsighted Mr. Magoo. The full-ad drawing shows a section of some store that is devoted entirely to these bulbs, groups of people grabbing bulbs and checking the claims. Mr. Magoo wanders in and, pointing his cane overhead, asks a cardboard sign of himself to "Get down from there, young man, and show me where I can buy some General Electric Soft-White bulbs.
March 3, 1961
Life magazine
1
$7.50
View
Lamp 3










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