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| Coro |
Full color 9 1/2" x 13 1/2" ad for their assorted kinds of Jewelry. The ad calls it "The Perfect Touch for every Spring Fashion" and claims that it is "Always the Perfect Gift". Illustreted in this ad are the Arbutus, the Cambridge, the Fanfare, the Monoco, the Fragrance, the Empress, a 60 inch Rope, the Lily of the Valley and something called Jasmine. Each piece of jewelry does have a price next to it and the most expensive one that I see has a price of $5. |
April 25, 1955 Life magazine |
1 |
$8.00 |
View Jewelry 4 |
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| Coro |
Full color 10" x 13 1/2" ad for the Jewelry that is "Created to flatter your spring-into-summer fashions". They show seven different kinds of Jewelry in this ad and, as could be expected, the prices are very low, especially with what we are led to expect. First, they have a bracelet that is called Burma that sells for $2.00 with earrings that sell for $2.00. Then they show a necklace called Aloha that sells for $3.00 with earrings that sell for $2.00. Next they show a necklace that is called Ceres that sells for $2.00 with earrings that sell for $2.00. Then they show a set called Chianti with a necklace for $6.00 with earrings for $4.00. They then show a set of broaches called Miramar with a large one for $5.00 and smaller ones for $3.00. They then show a set called Moonray with a necklace, bracelet and a set of earrings for $2.00 each. Lastly they have a set called Blithe Blossoms with a necklace for $5.00 and earrings for $2.00 |
April 30, 1956 Life magazine |
1 |
$8.00 |
View Jewelry 10 |
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| Coro |
Full color 9 1/2" x 13 1/2" ad for their Brilliant Jewelry. The ad calls attention to the three different colors they were featuring at this time. Shown in the ad are various jewelry pieces in Aurora, in Ruby and in Sapphire. For each of these styles there are several pieces shown and prices listed for what is displayed. |
November 24, 1958 Life magazine |
1 |
$7.50 |
View Jewelry 5 |
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| Coro |
Full color 9 1/2" x 12 1/2" ad for their White 'n Hue Jewelry. The text describes it as "the dazzle of white with the drama of color...turns the Sun-Season into your loveliest time of the year" and the picture shows an assortment of pieces from this selection. We see items from the Radiance style, the Arbutus style, the Corsage style, the Woodbine style, the Berry Blossom style, the Allure style, the Crystalia style, the Fragrance style and the Petal Rays style. |
April 27, 1959 Life magazine |
1 |
$7.50 |
View Jewelry 6 |
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| Diamonds |
Full color 10" x 13" ad that says "The Wonder of Love Treasured in a Diamond". It has a drawing entitled "Wonderland of Love" and claims that it was painted by Edwin Schmidt. This painting shows a young lady sitting in a carousel all alone while holding a single rose in her hand. There are many white birds rising above in the purple sky. The ad has a section in the lower left that is entitled "How to buy a diamond" and shows four samples of diamonds and gives the price to buy them in 1962. |
April 24, 1962 Look magazine |
1 |
$7.50 |
View Jewelry 11 |
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| Diamonds |
Full color 9 1/2" x 13" ad from the series that deals with the importance of a diamond to a relationship. There is a drawing done by Richard Frooman of a lady leaning on broken and rotted pilings on the shore of a large lake or ocean. Her face shows a reflective mood and she is holding her left hand, the one that is wearing the diamond, to the back of her neck. The headline asks "Who can reckon love's happiest time?" and the text contains instructions on "How to buy a diamond". |
June 7, 1963 Life magazine |
1 |
$7.50 |
View Jewelry 1 |
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| Diamonds |
Full color 9 1/2" x 13" ad that shows a drawing of the Pinacle of Happiness that was painted for the De Beers Collection by Wallace Bassford. The painting is a pastel of a young girl sitting beneath a bunch of flowers as she plays with some soft fabrics. The ad starts off with "Love and happiness" and continues with"The beginning of love is a pinnacle in time. A girl's happiness, carefree and soaring, is reflected in the brilliant beauty of her engagement diamond. Soon, she and her beloved will build their world of home and family. They'll discover new joys, find sadness, too. With sharing and with understanding, love will grow, happiness take on a new and deeper meaning". At the bottom of the ad there is a relative drawing of 1/4 carat, 1/2 carat, 1 carat and 2 carat diamonds. There is text that describes "How to buy a diamond". |
April 7, 1964 Look magazine |
1 |
$7.50 |
View Jewelry 12 |
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| Diamonds |
Full color 10" x 13" ad that reminds us that "A diamond is forever". There is a picture of a young lady sitting on a bench wistfully watching a butterfly float in front of her. The question is asked "What is love's dream?" and the text becomes poetic yet still manages to work the importance of a diamond ring into the answer. The ad contains pointers on "How to buy a Diamond" and gives examples and a price range for a 1/4 carat, 1/2 carat, 1 carat and a 2 carat stone. |
June 5, 1964 Life magazine |
0 |
$7.50 |
View Jewelry 2 |
Temporarily |
| Diamonds |
Full color 9 1/2" x 12 1/2" ad that reminds us that A Diamond is Forever. The ad shows a couple slowly walking along a beach of which the sand has been doctored to have a large image of a beautiful lady's face in it. The text talks about the beauty of a relationship before placing information about diamonds in there to equate them with a happy relationship. It then descripes the beauty and the difference between diamonds and urges you to "ask a trusted jeweler". |
December 28, 1968 Saturday Evening Post |
1 |
$7.50 |
View Jewelry 8 |
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| Diamonds |
Full color 9 1/2" x 13 1/2" ad that is intended to remind us that "A diamond is forever". There is a series of small pictures that show a couple preparing to ride horses and a larger picture that shows a young lady who has wrapped her arms around her young man in excitement. The text explains that he asked her to go riding when she wanted to go to the movies. He won the argument, for probably the last time, and they went to ride horses. He proposed to her at the stables and the larger picture of her arms around his neck seems to indicate that the answer was a positive one. |
August 18, 1972 Life magazine |
1 |
$7.50 |
View Jewelry 3 |
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| Keepsake |
Black and white 4 3/4" x 10 3/4" ad for their Genuine Registered Diamond Rings. There is a drawing of a woman whose eyes are sparkling as much as the diamond ring placed upon the hand that she is holding next to her face. There are four rings shown in the ad with information, including prices, of these and other rings they were offering. The text talks about the Keepsake Certificate and that rings were available priced from $100 to $10,000. |
September 1952 Good Housekeeping |
1 |
$7.50 |
View Jewelry 7 |
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| Swank |
Full color 8" x 11" ad that simply says "No introduction needed...Swank". The bottom photo shows a woman seductively sitting by a man's left arm and holding his hand which shows off the Sterling Silver Identification Bracelet that he has on, priced at $30.00. There are six other identification bracelets shown above this picture. There is The Executive, 17-jewel identification watch priced at $24.95, the Expansion Identification which holds picture inside for $3.95, the Kum-A-Part Identification with a unique catch for $5.00, the Le Mans Identification with a bold link chain for $7.50, The Traditional for $5.00 and The Commodore with hand engraved border for $7.50. |
November 1966 Playboy magazine |
1 |
$7.50 |
View Jewelry 9 |
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