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| Aetna |
Black and white 6" x 9 1/4" ad for their Life Insurance. The ad has a photo of an early 1900's car upside down after a wreck. The ad headline asks the question "Aetna-ized?" and clarifies by saying "Why not be Aetna-ized with a Ten-Dollar Bill". |
February 1907 The World's Work |
0 |
$5.50 |
View Insurance 14 |
Sold Out - |
| American Fore Loyalty Group |
Three color 9 1/2" x 13 1/2" ad that is directed toward the man just graduating from college and getting into the grown-up world. There is a picture of a small male, still wearing his cap and gown, and looking up at the full-size people that are walking around him. The ad headline greets "Welcome, Sir to a big exciting world" and the text, among other things, gives a large list of the companies involved in this group. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1960 Saturday Evening Post |
1 |
$4.50 |
View Insurance 17 |
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| American Fore Loyalty Group |
Full color 9 1/2" x 13" ad that talks about some of the things that make America what it is today. There is a picture of George Washington at Valley Forge and another of soldiers dragging a cart filled with firewood back to the camp. There are noble sayings around the ad like "Our destiny is in our own hands" and "A sense of duty pursues us ever...in the darkness as in the light our obligations are yet with us." It then discusses the strong fibre that binds us together and lists the impressive group of companies that make up the American Fore Loyalty Group. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1961 Saturday Evening Post |
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$5.00 |
View Insurance 25 |
Sold Out - |
| Equitable Life Assurance Society of the U.S. |
Black and white 7 3/4" x 11 1/2" ad for their Life Insurance Protection. The ad has a picture of a very content-looking man leaning against a wall while his wife sits smiling next to him. The headline under this picture says "..Security - Peace of Mind.." and the ad includes a "Life Insurance Question Box". |
July 1937 Better Homes & Gardens |
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5.00 |
View Insurance 16 |
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| Equitable Life Assurance |
Full color 9 1/2" x 13 1/2" ad for the agents from Equitable that will take care of your needs. There is a picture of a busy, well-lit office where three smiling, eager men in suits are standing by their desks waiting to take care of you. The headline calls them "The Protectors" and says that you can "Expect a lot from them". The text talks about the special skill needed to "protect people from the threat of serious financial setbacks" and says that these and other agents from Equitable have that skill plus Living Insurance from Equitable. It mentions that when you meet a Protector you will begin to feel more secure. |
April 19, 1968 Life magazine |
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$4.50 |
View Insurance 29 |
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| Equitable Life Assurance |
Black and white 7 3/4" x 10 1/2" ad that stretches and finds a relationship between their company and Wilt Chamberlain. The ad has a picture of him reaching for the basket while wearing his Lakers uniform under the headline "Wilt! There's nobody else exactly like him". The ad explains how individual he is and how individual each of our insurance needs are. For that reason the Equitable Agents will individually tailor your policy to your needs. |
May 7, 1973 Sports Illustrated |
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$4.50 |
View Wilt / Insurance ad |
Sold Out - |
| Hartford |
Full color 7 1/2" x 10 1/2" ad for the ways that insurance companies can help reduce hazards in industry. The ad has a picture of a man welding at work and the headline claims that "Right now he's safer than you are". The ad text talks about the efforts of Hartford and other insurance companies to reduce industrial accidents. |
December 6, 1963 Time magazine |
1 |
$4.50 |
View Insurance 21 |
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| Insurance Company of North America |
Black and white 9 1/2" x 13" ad that reminds us that proper planning can cause most fires to be avoided. There is a picture of a waterfront where a deck is on fire and a fireman who is trying to put it out is being lectured by the White Fireman. The text talks about the importance of sprinkler heads and fire walls and claims that this scene, where both were missing caused a total loss at three quarters of a million dollars. The best way to fight a fire is before the fire by following the advice of the White Fireman |
May 22, 1939 Life magazine |
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$5.50 |
View Insurance 36 |
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| Insurance Company of North America |
Black and white 9 1/2" x 13 1/2" ad for their White Fireman service which offers ideas to policy holders on how to make their domain less likely to be affected by neighboring fires. There is a drawing of a city block that is on fire all except for a hotel that heeded the advice offered by the Insurance Company of North America. A magical White Fireman is standing next to the hotel owner with his hand on the owner's shoulder as the hotel stands firm against the raging flames. |
July 14, 1941 Life magazine |
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$5.00 |
View Insurance 34 |
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| John Hancock |
Full color 9 1/2" x 13" ad for their Mutual Life Insurance Company. The ad has a drawing of Elizur Wright, who they call the inventor of life insurance, sitting with a large book talking to a younger man. The ad headline claims of Elizur that "He figured out our futures...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1954 Life magazine |
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$5.00 |
View Insurance 6 |
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| John Hancock |
Full color 9 1/2" x 13 1/2" ad for their Mutual Life Insurance Company. The ad has a drawing of five young Boy Scouts sitting around a blazing campfire as night falls around them. The ad headline claims of these young men that "They see a vision that once was yours..." and, with a stretch of the imagination, describes how this insurance company helps you go from being a scout to being an adult. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 16, 1960 Saturday Evening Post |
1 |
$5.00 |
View Insurance 19 |
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| Kemper |
Three color 9 1/2" x 12" ad for their auto insurance. The ad has a copy of a driver's license against a black background and a headline asking if this is a "License to kill?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$4.50 |
View Kemper 2 |
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| Lutheran Brotherhood |
Black and white 9 1/2" x 12" ad for the Life and Health Insurance for all Lutherans. The ad has photos of the Edward C. Anderson family of Helotes, Texas and has the headline "Through the years, we've sure been thankful for all out Lutheran Brothrhood Insurance!" This ad is larger than my scanner bed so the outer edges of the ad will not ve visible in the scanned view. |
March 5, 1965 Life magazine |
1 |
$4.50 |
View Insurance 11 |
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| Maryland Casualty Company |
Black and white 7 1/2" x 10 1/2" ad for the fact that their Insurance Agents are as skilled as surgeons. The ad has a picture of a surgeon in a gown holding a scaple as he prepares to make an incision and the headline claims that this is "No place for an amateur". The ad gives a general list of the kinds of insurance they handle and gives the motto of "Remember: Because your Maryland agent knows his business it's good business for you to know him". |
April 5, 1948 Time magazine |
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$5.00 |
View Insurance 20 |
Sold Out - |
| Massachusetts Mutual |
Black and white 9 1/2" x 13 1/2" ad drawn by Norman Rockwell that brings attention to how you can have enough money available to send your child to college when the time comes. There is a picture of a young boy busy studying in a position that only the young can find comfortable. There is a chair in the room but it serves as a footrest for the boy and is occupied by a reclining Beagle who watches intently. The boy is lying on his back with a pillow folded behind his head as he reads from the textbook perched on his belly and a half-eaten sandwich and a glass of milk nearly empty sitting at his side. The text starts with the obversation that "Upside down or not, he's headed in the right direction" then talks about how the cost of Higher Education is rising faster than anyone couls expect and says that your Massachusetts Mutual agent can give you a policy that will help you meet the need. |
February 20, 1960 Saturday Evening Post |
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$5.00 |
View Rockwell / Mass Mutual |
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| Massachusetts Mutual |
Black and white 9 1/2" x 13 1/2" ad drawn by Norman Rockwell for the need to constantly review your Life Insurance policy with your Massachusetts Mutual agent as the time and needs pass. The drawing by Rockwell shows four young boys industrially putting the finishing touches on their Spaceship built from a wooden keg, a garbage can and other assorted items that were found to be lying loose. A young dog belonging to one of them sits watching with interest knowing that the space alloted for a pilot is too small for them but the right size for the dog. The text talks about how the needs and situations of a family are constantly changing so your contact with your agent should be constantly happening. |
March 26, 1960 Saturday Evening Post |
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$5.00 |
View Rockwell / Mass Mutual |
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| Massachusetts Mutual |
Black and white 9 1/2" x 13" ad for their Life Insurance with a drawing by Norman Rockwell. The drawing is of a couple just getting married and the husband is placing the ring on his new-wife's finger. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 14, 1960 Saturday Evening Post |
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$5.00 |
View Rockwell / Insurance |
Sold Out - |
| Massachusetts Mutual |
Black and white 9 1/2" x 12 1/2" ad for Life Insurance. The ad has a drawing by Norman Rockwell of a father adjusting a life preserver on his young son as they both stand on a dock in preparation for a day of fishing. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1960 Saturday Evening Post |
0 |
$5.00 |
View Rockwell / Insurance |
Sold Out - |
| Massachusetts Mutual |
Black and white 9 1/2" x 13" ad with artwork done by Norman Rockwell. The drawing shows two grandparents and two grandchildren sitting with their heads bowed in prayer while the turkey stands waiting on the platter. The ad headline says "For past blessings...a time for gratitude". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
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$5.00 |
View Rockwell / Insurance |
Sold Out - |
| Metropolitan Life Insurance Company |
Three color 91/2" x 13 1/2" ad has a picture of two young children playing in their house and the headline asks >u?"How 'young' will they be at 65?". The text talks about how people are living longer because of better medical care and people being more active. The ad offers a coupon for you to fill out and sent in to receive a free booklet Years to Come which will help todays people live longer and healthier, |
April 4, 1953 Saturday Evening Post |
1 |
$5.00 |
View Insurance 35 |
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| Metropolotian Life |
Three color 6 1/4" x 9 1/2" ad with an interest in you health. The ad has a drawing with a Wizard of Oz theme with Dorothy using a can of oil to lubricate the Tin Man's knee. The ad headline says "Here's a good 'lesson' about ARTHRITIS". |
October 1954 National Geographic |
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$5.00 |
View Insurance 13 |
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| Metropolitan Life |
Black and white 10" x 13" ad for the need for having your agent performing a Family Security Check-Up. There is a picture of two young boys standing together and the shorter boy is trying to use a tape measure to determine the height of the taller boy. The headline says that "Your growing family is the best reason for a Family Security Check-Up" and the text gives a few reasons why using Metropolitan to perform this check-up makes sense ending with the fact that "Metropolitan is as local as Main Street". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1961 Saturday Evening Post |
1 |
$4.50 |
View Insurance 26 |
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| Metropolitan Life |
Black and white 9 1/2" x 13" ad for their Life Insurance. The ad has a picture of a boy's bedroom where a father is being helped by his two young sons to push a new baby crib into the room that had previously been occupied only by a bunk bed. The ad headline asks "Are 1959 plans good enough for 1964" then encourages you to "Find out with this Metropolitan service" Family Security Check-Up". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
0 |
$4.50 |
View Insurance 18 |
Sold Out - |
| Metropolitan Life |
Black and white 9 1/2" x 13" ad for how their free Family Security Check-Up will help you and your family succeed. The ad has a picture, taken from inside the room where the just-born babies are kept, where we see a nurse, smiling through her mask and a man in a dark suit and a mask holding up a graduation cap while a pair of happy parents are on the other side of the glass looking in, father holding a box of cigars ready to distribute. The headline asks "How come Metropolitan Life has your son wearing a cap and gown the day he's born?" and the text explains that, for the Metropolitan Life representative, "part of his job is to live in the future". The ad urges you to make a no-obligation phone call to Metropolitan so that you can do what is best for your family. |
September 10, 1965 Life magazine |
1 |
$4.50 |
View Insurance 30 |
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| Metropolitan Life |
Black and white 9 1/2" x 12" ad with a photo of several little girls, one who has a brace on her leg, playing in the yard. The ad headline says that "Whenever you meet a crippled child - remember Alice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$4.50 |
View Insurance 3 |
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| MONY |
Black and white 9 1/2" x 13" ad for the Mutual Life Insurance Company of New York. The ad has a photo of a young girl sitting on her high-chair with an empty glass of milk in her hand and a worried look on her face. The ad headline assures you that "There'll always be more where that came from...with MONY to provide it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1953 Life magazine |
1 |
$5.00 |
View Insurance 5 |
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| Nationwide |
Black and white 9 1/4" x 12" ad for the need to have insurance. The ad contains drawings of two trees. the first tree is one that a road curves around and has a caption "Please drive carefully around this tree". The other tree is a Christmas tree and has the caption continuing "so you can have fun 'round this one". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 15, 1961 Life magazine |
1 |
$4.50 |
View Insurance 10 |
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| New England Life |
Black and white 9 1/2" x 13 1/2" ad that tries to impress you with the fact of how everything increases in price over time. There is a picture of a menu board taken in 1931 with the prices being charged at that time. There is no mention of the fact that these prices were in the middle of the Depression but everything on the board, with the exception of "Cold Milk", is priced at 1 cent. The headline says that "If you were born in 1931...Read how the cash value can build up for you in a New England Life policy. Here are figures." The text compares the value of the policy when you turn 65 with the amount that you have paid into it and asks for you to send for their booklet, The Three Dimensions of Life Insurance, to get even more information. |
March 22, 1963 Life magazine |
1 |
$4.50 |
View Insurance 31 |
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| New York Life |
Black and white 10" x 13 1/2" ad for Life Insurance. The ad has a photograph of the twentieth President of the United States, James A. Garfield, and tells a short story of his life. He had to borrow money from another man in order to go to college and took out a Life Insurance policy payable to the other man until the debt was repaid. His schooling enabled him to succeed and, eventually, be elected President. He then took out another Life Insurance policy using New York Life Insurance Company as the insurer. The ad claims that he had only made the first payment when he was assassinated but one payment was enough. The year of this ad, 1935, was the Ninetieth Anniversary and the text claims that, including Garfield, there had been seven Presidents of the United States that had been insured by New York Life Insurance Company. |
February 23, 1935 Saturday Evening Post |
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$5.50 |
View Insurance 32 |
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| New York Life |
Black and white 9" x 12" ad for their Family Insurance Plan. The ad has a picture of a family of six heading home from a shopping trip. In a scene that would be hard to believe in today's times this family of six is walking and are holding two paper bags of groceries along with one six-pack of pop. The headlines say "Announcing New York Life's pace-setting Family Insurance Plan", calling it "Life Insurance in an economical family-size package" and assuring you that it "Covers you, your wife, your children - all in just one policy with a low monthly premium". The ad has a chart that gives rates for different ages of the father and it talks about other features to consider. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 Better Homes & Gardens |
1 |
$5.00 |
View Insurance 22 |
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| New York Life |
Black and white 9 1/2" x 12" ad for the New York Life Insurance Company. The ad has a photo of a Family Ledger with a bottle of red ink and a bottle of black ink waiting to be used. The ad headline asks "Where does your family stand financially?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$4.50 |
View Insurance 4 |
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| Occidental Life of California |
Black and white 9 1/2" x 13 1/2" ad for their Death Insurance. There is a picture of a hard-working housewife struggling to hang her clothes on a line placed past her fingertips as the headline reasons that "If you can't buy your wife a dryer, it's dumb to invest in life insurance. What you need is death insurance." The text goes into detail about this Death Insurance and mentions that it is less expensive than Life Insurance and that you can, at a later date, convert your Death Insurance to Life Insurance without a medical exam. |
April 19, 1968 Life magazine |
1 |
$4.50 |
View Insurance 28 |
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| Prudential |
Black and white 8 1/2" x 12" ad for their Life Insurance. The ad has a picture of a happy man with a policy from Prudential folded up in his coat pocket playing with his young son who looks like he wants to lick the policy. The ad headline claims this boy is "Safeguarded by daddy's Life Insurance" and there is a picture of the Rock of Gibraltar, just like always. |
October 1939 Better Homes & Gardens |
1 |
$6.00 |
View Insurance 37 |
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| Prudential |
Black and white 9 1/2" x13 1/2" ad for their Life Insurance Policies. There is a drawing of a mother and father sitting in their living room looking at information about a Prudential Life Insurance policy as they consider their two children playing with their toys and the dog. The ad mentions "5 Important Provisions in Life Insurance Policies that you should know about". These include 1) the four different ways you can direct your insurance company to pay the benefits, 2) the Waiver of Premium benefit, 3) the four ways you can have your dividends credited, 4) the ways that you can elect to pay your premiums and 5) if you stop paying premiums do you have the right to get your money back. |
October 26, 1942 Life magazine |
1 |
$5.50 |
View Insurance 39 |
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| Prudential |
Black and white 9 1/2" x 13 1/2" ad for their Life Insurance. The ad has a photo of a smiling young boy who holds the larger piece of a turkey wishbone in his hand while the young girl he was competing with is looking very disappointed as she looks at her smaller piece. The ad headline lets us know that "There's a better way to make wishes come true!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 13, 1944 Life magazine |
1 |
$5.00 |
View Insurance 8 |
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| Prudential |
Black and white 9 1/2" x 13" ad has a photo of a young man just out of the service sitting in his living room going through the items in his "Secure" box. The ad headline reminds you to "Keep your Service Insurance too!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 21, 1946 Life magazine |
1 |
$5.00 |
View Insurance 1
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| Royal Globe |
Three color 9 1/2" x 13 1/2" ad for the various types of Insurance that they offer in their Insurance Group. There is an amazing picture of the morning of April 16, 1947 in the harbor of Texas City when the freighter Grandcamp began a series of explosions that spread fire throughout the city streets. "Within hours, representatives of the Royal-Globe Insurance Group were at the scene expediting the payment of claims to hslp restore the homes and industry of this important port city". The text tells us how long the company has been in business, how many field offices it had and the number of agents, "all emmently qualified to write insurance for every type of risk". |
June 11, 1960 Saturday Evening Post |
1 |
$5.00 |
View Insurance 33 |
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| State Farm |
Black and white 9 1/2" x 12 1/2" ad for the need for insurance during these times of war. The ad has a photo of several men who are talking as they walk toward a policeman and has the title "Unwilling Saboteur". The ad tells the story of how "Jack", just like all other American workers, works long and hard. One night he happened to doze off as he was driving home. Now, without insurance his savings, and his life, are ruined and the war-effort has lost a good worker. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
1 |
$5.00 |
View Insurance 9 |
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| Travelers |
Three color 10" x 14" ad for their affordable Life Insurance. There is a picture of a man coming toward his house after a day at work and he sees his wife and two children waiting for him at the window with smiles on their faces. The headline has him thinking "$51.75 a month means we'll keep our good life for good" and the text talks about why Jerry Darrow made this move and about some of the other moves he is going to make to to ensure the security of he and his family. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
1 |
$5.00 |
View Insurance 27 |
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| Travelers |
Three color 9 1/2" x 13" ad for their Life Insurance. The ad has a series of drawings that are entitled "Charlie Dunn's fourfold blessing". The storyline has Charlie being told that his wife has given birth to triplets. Charlie is stunned because he had planned and saved for only one. An agent from Travelers just happened to be standing around the waiting room, briefcase in hand, and managed to calm Charlie down and sell him a policy at the same time. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine |
1 |
$4.50 |
View Insurance 15 |
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| Travelers |
Three color 9 1/2" x 13" ad for your Homeowners Insurance as well as the other kinds they offer. There is a picture of two moving men who are delivering a piano to the home of a buyer. The truck is parked in the driveway and while one chubby mover is sitting on the bench smoking a cigar and playing the keys the other mover is leaning on the back and listening dreamily to the music being played. The ad headline says "Protect on delivery" and the text reminds you that as you add more items to what you possess don't forget to have your insurance renewed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1961 Saturday Evening Post |
1 |
$4.50 |
View Insurance 24 |
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| Travelers |
Three color 9 1/4" x 12 1/2" ad for their Health Insurance. The ad has a black and white photo of a man who has climbed to a high limb on a leafless tree to try and get down a cat who seems very happy just standing on the limb. Over this man's head is a Red Umbressa with a "T" and the ad headline asks the question "Would breaking a leg put you out on a limb?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 9, 1962 Life magazine |
1 |
$4.50 |
View Insurance 12 |
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| Travelers |
Three color 9 1/2" x 12 1/2" ad for the concept of Life Insurance. The ad has a black and white photo of a mother trying to take care of her four children while she works in the kitchen. The photo has a red Travelers Umbrella over her head and the headline asks the question "Could your wife hold down a second full-time job?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1963 Life magazine |
1 |
$4.50 |
View Insurance 7 |
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| Travelers |
Three color 9 1/2" x 13" ad for their Umbrella Plan concerning one company covering all of your needs for insurance. The ad has a picture of a man washing his car in front of his house while his wife brings their child out to play. There are various red umbrellas over the different parts of his life that Travelers is protecting such as his car, his life, liability for his house and other various needs. The ad headline says that by using Travelers you can "Now cover everything with just one check a month". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 18, 1966 Life magazine |
1 |
$4.50 |
View Insurance 23 |
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| Union Central Life Insurance Company of Cincinnati |
Black and white 9 1/2" x 13 1/2" ad that indicates that this company is looking for people to work in their sales force. The ad tells a story of a man working at a manufacturing company which was having its workload reduced due to the war. This man was unsure how long his job would last so he began looking around for something else. He was recommended to this company and underwent capability test which led to a complete training program which has allowed him to become a successful salesman. The last picture shows a male hand mailing an envelope to the company and the caption urges people over 45 to give it a try. |
October 26, 1942 Life magazine |
1 |
$5.00 |
View Insurance 38 |
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