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| Aetna |
Black and white 6" x 9 1/4" ad for their Life Insurance. The ad has a photo of an early 1900's car upside down after a wreck. The ad headline asks the question "Aetna-ized?" and clarifies by saying "Why not be Aetna-ized with a Ten-Dollar Bill". |
February 1907 The World's Work |
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$9.00 |
View Insurance 14 |
Temporarily |
| Aetna |
Three color 9 3/4" x 13 3/4" ad for Aetna Casualty And Surety Company Family Automobile Policy. This ad has a drawing of a man who has pulled his car into the driveway of some other people and, it seems, that everyone has just got to say 'Hello'. The ad headline says that "It's Got Everything - Dependability...Style...Performance" and, then after the picture, it urges you "Now Match It With The Better Protection Of Aetna Casualty's NEW FAMILY AUTOMOBILE POLICY". It then says that "Your new car is the last word in modern automotive engineering. Now you can also have the latest development in modern insurance protection - the new Aetna Casualty Family Automotive Policy which provides...Broader, more liberal benefits, and more extensive coverage in event of liability, loss or damage. This new, better policy offers maximum protection for you and your immediate family, and for others residing with you. You may also select special coverage providing death benefits of $5,000 or $10,000 for you or eligible members of your family in virtually any type of automobile accident. New Speedclaim Service, too. With the Family Automobile Policy you also get Aetna Casualty's new, exclusive Speedclaim. Designed to facilitate on-the-spot settlement of claims - wherever you may go, coast to coast - Speedclaim makes Aetna's always-prompt claim service even faster than before". |
November 5, 1956 Life magazine |
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$8.00 |
View Insurance 107 |
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| Aetna |
Black and white 9 3/4" x 13 3/4" ad for the Aetna Casualty Company. This ad has a picture of a scene where several Highway Patrolmen are perched behind a car, one had a loudspeaker in his hands and the other has a rifle aimed at a man across the street who has his hands up. The ad headline says that "Protection is a job for professionals" which ties in with the ad for the insurance company that says that "There's a professional insurance man behind the policies with the P.S. (personal service)". The ad claims that "Knowledge...skill...training - that's what it takes when the chips are down. The man who has them is a professional - a man you can depend on to provide the rilght protection when you need it". br> | November 3, 1961 Life magazine |
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$7.50 |
View Insurance 54 |
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| Allstate |
Black and white 9 1/2" x 13 1/2" ad for the complete insurance that you can get from the Allstate Insurance Companies. This ad is headlined "Better Home Protection" and it is showing a home owned by Mr. and Mrs. Paul Scheller on fire. "One low-cost Allstate Homeowners Policy can give you the kind of protection that most homeowners need but don't have". It then says that "Whether you own or rent you may be headed for a major financial headache unless you take a long, hard look at your present insurance protection. Realty and insurance experts estimate that 6 out of 10 homeowners are trying to get by with just fire insurance on their house. Fire insurance is fine, but it can't help out if a delivery man slips on Junior's roller skates and decides to sue. You need liability protection to safeguard you against this hazard. Most homeowners don't carry theft protection, either. And a good night's haul for a burglar could easily set you back 100 times the cost of protection". The rest of this ad is filled with more ways that Allstate can help you. |
June 6, 1960 Life magazine |
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$7.50 |
View Insurance 65 |
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| Allstate |
Black and white 9 3/4" x 13 3/4" ad for Allstate Life Insurance. This ad has a photo of a couple looking at their insurance handbook in front of a Sears, Roebuck store and the headline explains "How Allstate puts the Sears Idea to work in Life Insurance...and what it means to you". The ad says "No frills, no fancy presentations...just good honest values. Let an experienced Allstate Agent show you the amount and kind of protection you can get for as little as $2.50 a week." The text in the ad continues by talking about "The thousands of people who already own Allstate Life Insurance know that it's life insurance with a difference. The difference is the Sears Idea. By applying the same principles that made Sears famous, Allstate offers you high-quality insurance that is clearly described and fairly priced...with no gimmicks and no extras you don't want. This is the Sears Idea applied to life insurance. The Allstate Agent feels strongly that you should not buy more than you can comfortably afford. So when you talk with him, he'll discuss the amount of insurance you specify. In other words, you'll buy instead of being sold. And you'll be agreeably surprised to discover how much protection you can get from Allstate for a cost averaging as little as $2.50 a week". |
October 19, 1962 Life magazine |
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$7.50 |
View Insurance 105 |
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| Allstate |
Black and white 9 3/4" x 13 1/2" ad for the Allstate Auto Insurance. This is an informative ad with one small photo of a man taking his car to a Drive In Claim Service to have the damage to his front fender looked at. The ad headline says that "You can pay more, but you can't buy better protection. Read why:". Then it gets into the reasons. "On the lonliest stretch of road, at the darkest time of night - even then you're not all alone. Not when Allstate is your auto insurance company. The fact is, whether you're home or 2,000 miles away, in the U.S. or Canada, help from Allstate is as near as the nearest phone. One reason is that Allstate has the largest staff of full-time, salaried claims people in auto insurance. And they work through 1,500 locations from Key West, Florida to Medicine Hat, Alberta and beyond - including over 350 Drive-In Claim Centers. It's true that most of Allstate's 6 million policyholders signed up originally to save money. But the fast, fair claims help Allstate gives when it's needed is a big reason why so many stay with Allstate. Why not find out how much you can save? In most states you can get Allstate's special low rates for good drivers and young married men, and special discounts for 2-car families and compact-car owners. In fact, compared to most other companies, savings of $10 to $40 a year are commonplace, for folks who switch to Allstate". |
February 21, 1964 Life magazine |
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$7.50 |
View Insurance 62 |
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| Allstate |
Full color 9 3/4" x 13 1/2" ad that is for Allstate Homeowners Package Policy. This ad asks, "Is your home insured against all these hazards? Fire, Lightning, Burglary, Fire on Contents, Explosion, Vandalism & Personal Liability". This ad has a cartoon drawing showing a house that has all of these things happening. Below this it says that "One Allstate Homeowners Package Policy protects you against loss from all these hazards. Yet, it costs about the same as ordinary fire insurance". Wow! Then it gets into details: "That's right. With one package policy, you can be protected against loss from burglary, vandalism, windstorm, fire, lightning, fire on contents, theft - and more. You even get comprehensive personal liability protection. All this - at about the same cost as most other companies charge for ordinary fire insurance. Any way you look at it, the Allstate Homeowners Package Policy is one whale of a bargain. Talk to an Allstate Agent at an Allstate office - or at Sears, or he'll be glad to come to your home. He'll make switching easy". |
June 3, 1966 Life magazine |
1 |
$7.50 |
View Insurance 77 |
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| Allstate |
Full color 10" x 13 3/4" ad that is for the Allstate Homeowners Package Policy. This ad has a headline at the top of the ad asking "Is your home insured against all these hazards? Fire, Lightning, Burglary, Fire on Contents, Explosion, Vandalism & Personal Liability". Then it drops down to the beginning of the text where the headline states that "One Allstate Homeowners Package Policy protects you against loss from all these hazards. Yet it costs less than most other companies charge for similar protection". Then the ad goes into details, "The Allstate Homeowners Package Policy is a whale of a bargain. With this one modern package policy, you're protected against loss from burglary, vandalism, windstorm, fire, lightning, theft, explosion - and more. You even get comprehensive personal liability protection. And the cost? You can get an Allstate Homeowners Policy for less than most other companies charge for similar coverage. Check and compare. Next time you get your homeowners insurance bill in the mail, take it to an Allstate Agent at an Allstate office or at Sears. He'll show you on paper how you may get comparable coverage in one package - for less". |
May 26, 1967 Life magazine |
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$7.50 |
View Insurance 78 |
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| American Fore Loyalty Group |
Three color 9 1/2" x 13 1/2" ad that is directed toward the man just graduating from college and getting into the grown-up world. There is a picture of a small male, still wearing his cap and gown, and looking up at the full-size people that are walking around him. The ad headline greets "Welcome, Sir to a big exciting world" and the text, among other things, gives a large list of the companies involved in this group. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1960 Saturday Evening Post |
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$7.50 |
View Insurance 17 |
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| American Fore Loyalty Group |
Full color 9 1/2" x 13" ad that talks about some of the things that make America what it is today. There is a picture of George Washington at Valley Forge and another of soldiers dragging a cart filled with firewood back to the camp. There are noble sayings around the ad like "Our destiny is in our own hands" and "A sense of duty pursues us ever...in the darkness as in the light our obligations are yet with us." It then discusses the strong fibre that binds us together and lists the impressive group of companies that make up the American Fore Loyalty Group. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1961 Saturday Evening Post |
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$7.50 |
View Insurance 25 |
Temporarily |
| Capital Stock Company Fire Insurance |
Black and white 9 1/2" x 13 3/4" ad for the Capital Stock Company Fire Insurance Company. This ad has a picture of a mother urging her young daughter as she is standing at the doorway holding her schoolbooks as the ad asks "Off to school...UNAFRAID". The ad text explains that "Each morning your children and thirty-two million other children leave their homes for school. They must be kept safe from accident and from their most dreaded of all perils...fire. Much is being accomplished in making the schools of America safer than those our parents knew. Do you know how this is being done? By the concerted effort of school and civic authorities, to be sure, but it is with the co-operation of another important factor... If you obtain your fire insurance through an Agent from a capital stock fire insurance company...as do most property owners...you will be interested to know just how much these companies are doing to promote greater safety for schools. Capital stock fire insurance companies maintain a nation-wide organization called The National Board of Fire Underwriters. Its major purpose is to prevent fire, to save life and property". The text continues onwards with more information. |
April 11, 1938 Life magazine |
1 |
$9.00 |
View Insurance 108 |
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| Continental Insurance Companies |
Black and white 9 1/2" x 12 1/2" ad for their Fleet Dial-A-Claim insurance program. There is a picture of a truck with its front fender crumpled and its headline broken while the headline says "Announcing a new crash program from Continental". The text explains that if an accident happens to any one of your cars or trucks, no matter where in the country it happens, the driver can call a central phone number and get the claim processed. In addition to the ease in making a claim they also offer Safety Training Programs. |
December 1967 Fortune |
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$7.50 |
View Insurance 40 |
Temporarily |
| Equitable Life Assurance Society of the U.S. |
Black and white 7 3/4" x 11 1/2" ad for their Life Insurance Protection. The ad has a picture of a very content-looking man leaning against a wall while his wife sits smiling next to him. The headline under this picture says "..Security - Peace of Mind.." and the ad includes a "Life Insurance Question Box". |
July 1937 Better Homes & Gardens |
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8.50 |
View Insurance 16 |
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| Equitable Life Assurance |
Black and white 9 1/2" x 13" ad that offers you "Now - Low-Cost Living Insurance for Millions of American Families". The ad has a picture of a Father, Mother and a boy and a girl who are sitting around a campfire on a campout night. The Father is closest to the fire and he has something he is cooking while his wife sits behind him possibly reading a book. Their female child is sitting enjoying the fun while the boy is standing with a guitar strumming the chords and smiling. The ad says that "Equitable has designed a wonderful new "economy-size" insurance package for you and your family. Now's the time to buy the protection you want and need - at new low cost". It says in the ad that "It's an economy-size package" and that it has "New Flexibility". |
September 20, 1954 Life magazine |
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$8.00 |
View Insurance 56 |
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| Equitable Life Assurance |
Black and white 9 3/4" x 13 3/4" ad that is for the Equitable Life Assurance Society of The United States. This ad, with a title saying "Look Ahead", has a young boy sitting at the breakfast table, flexing and trying to see just how much "arm muscle" he has. The ad text says that "To keep a little boy growing costs a lot of money. You can make sure the money will be there - even if you are not - with Living Insurance from Equitable. Money to care for him, clothe him, educate him. Money for your own retirement, too, if you live. With Living Insurance from Equitable, you can build security without risk for your whole family. Call The Man From Equitable. Find out how it pays to look ahead with Living Insurance...from Equitable". |
November 23, 1962 Life magazine |
1 |
$7.50 |
View Insurance 81 |
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| Equitable Life Assurance |
Black and white 9 3/4" x 13 3/4" ad that is for the Equitable Life Assurance Society Of The United States. In this ad we have a photo of a grandfather taking his two dogs and his granddaughter for a ride in his convertible with the top down. He is sitting there, the dogs in the front seat with him and the granddaughter in the back, and he is smiling very happily as the caption in the ad says "Look Ahead" and the words under the photo says "Money for life!". The headline for the ad claims that "Yoiu can't outlive your income with an annuity from Equitable". The ad then tells us that "Retirement can be great fun - when you don't have to worry about your money running out. You'll never have that worry with an annuity from Equitable. Because an Equitable annuity guarantees you a regular income for as long as you live. A check every single month, even if you live to be a hundred. For financial independence with absolute security, there's nothing like it. For complete information about an annuity that meets your special needs, call The Man From Equitable. You couldn't ask for better advice in looking ahead". |
September 4, 1964 Life magazine |
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$7.50 |
View Insurance 86 |
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| Equitable Life Assurance |
Full color 9 1/2" x 13 1/2" ad for the agents from Equitable that will take care of your needs. There is a picture of a busy, well-lit office where three smiling, eager men in suits are standing by their desks waiting to take care of you. The headline calls them "The Protectors" and says that you can "Expect a lot from them". The text talks about the special skill needed to "protect people from the threat of serious financial setbacks" and says that these and other agents from Equitable have that skill plus Living Insurance from Equitable. It mentions that when you meet a Protector you will begin to feel more secure. |
April 19, 1968 Life magazine |
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$7.50 |
View Insurance 29 |
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| Equitable Life Assurance |
Black and white 10" x 13 3/4" ad for the Equitable Life Assurance Society of the United States. The picture in this ad is of three male children sitting on a street curb. The day seems a little bit cold since they are all dressed fairly warmly but the one boy has a worn sleeve in his sweater. The ad headline asks "Who cares if these kids become dropouts?". The text indicates that "Equitable cares. The future of our country depends on the abilities of the young. That's why Equitable wants to get as many dropouts as it can back on track to learning. We're taking part in programs where teenagers work part-time at Equitable while they continue in high school. Offering training and counseling to employees who need special help. Supporting stay-in-school programs across the country. Encouraging Equitable men and women to lend a hand with education projects in their own communities. Whether it's education...or a Living Insurance program for a family...helping people build a better life is what Equitable is all about". |
November 14, 1969 Life magazine |
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$7.50 |
View Insurance 75 |
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| Equitable Life Assurance |
Black and white 7 3/4" x 10 1/2" ad that stretches and finds a relationship between their company and Wilt Chamberlain. The ad has a picture of him reaching for the basket while wearing his Lakers uniform under the headline "Wilt! There's nobody else exactly like him". The ad explains how individual he is and how individual each of our insurance needs are. For that reason the Equitable Agents will individually tailor your policy to your needs. |
May 7, 1973 Sports Illustrated |
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$8.50 |
View Celeb Male 164 / Insurance |
Temporarily |
| Hartford |
Black and white 9 3/4" x 13 1/2" ad for the Hartford Homeowners Policy. This ad starts off with a cutout of your home, broken into four parts. It shows your home from the outside and says that it "Protects your home" and next it shows the family sitting in the living room, working, and it says "and its contents". Thirdly, it shows a picture of somebody who has fallen and it says that it "Covers personal liability" and then it shows the father, smiling, as he licks the envelope on the latest bill closed as it "Lets you pay by the month". The headline says that "Now...Hartford quality home insurance...all the important protection you need in one money-saving policy!". It then says that "Before you pay another dollar for home or property insurance, consider these simple facts". It then gives six different notes to consider. "1. The new Hartford Homeowners Policy gives you, in one broad policy, all the basic home insurance coverage you need. 2. Many of our policyholders save up to 30% when they "package" their insurance protection. 3. It's convenient, too. Only one policy to keep track of, one premium to pay. 4. You can pay the premium in easy monthly installments through the Hartford Premium Payment Plan 5. Your new policy can be tailored, in kinds and amounts of coverage, to fit your needs 6. This is a policy of the Hartford Group. It is backed by the Hartford's record of proven performance - in good times and bad - since 1810" |
June 29, 1959 Life magazine |
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$8.00 |
View Insurance 66 |
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| Hartford |
Black and white 9 3/4" x 13 1/2" ad for an ad from the Hartford Fire Insurance Company. This ad has a picture that shows a man standing in front of the camera while, behind him, are his wife preparing their baby for an evening in the playpen. I'm sure that it doesn't play any part at all but the man is standing there with a smoking pipe held in his hands. The headline says that "All the convenience and economy of 'packaged' insurance - in the Homeowners Policy with Hartford Quality". It then highlights the six different reasons why Hartford is thought of to be tops. 1. - Peace of mind is the natural state of the Hartford policyholder whether he lives in his own home, rents a home or lives in an apartment. 2. - The Hartford Homeowners Policy rounds out your insurance coverages. 3. - You save by "packaging" your coverages. 4. - You end the bother of seperate policies. 5. - You benefit from the professional service of a Hartford Group Agent. 6. - You can depend on the Hartford - and on your Hartford Group Agent". |
February 22, 1960 Life magazine |
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$7.50 |
View Insurance 85 |
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| Hartford |
Full color 7 1/2" x 10 1/2" ad for the ways that insurance companies can help reduce hazards in industry. The ad has a picture of a man welding at work and the headline claims that "Right now he's safer than you are". The ad text talks about the efforts of Hartford and other insurance companies to reduce industrial accidents. |
December 6, 1963 Time magazine |
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$7.50 |
View Insurance 21 |
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| Hartford |
Black and white 9 3/4" x 13 3/4" ad for the Hartford Insurance Group. The picture in this ad shows a Hartford Insurance Agent standing with a family looking for an apartment for them, after theirs has burned down. He is looking through some papers and trying to locate something that would be good for them. The ad text says that "After the Andersons' home burned down, their insurance agent did everything they expected, and then some. He even helped them find a temporary apartment. He's a Hartford Agent. Your Hartford Agent does more than he really has to do". |
May 14, 1965 Life magazine |
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$7.50 |
View Insurance 91 |
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| Insurance Company of North America |
Black and white 9 1/2" x 13" ad that reminds us that proper planning can cause most fires to be avoided. There is a picture of a waterfront where a deck is on fire and a fireman who is trying to put it out is being lectured by the White Fireman. The text talks about the importance of sprinkler heads and fire walls and claims that this scene, where both were missing caused a total loss at three quarters of a million dollars. The best way to fight a fire is before the fire by following the advice of the White Fireman |
May 22, 1939 Life magazine |
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$9.00 |
View Insurance 36 |
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| Insurance Company of North America |
Black and white 9 3/4" x 13 3/4" ad that is for the Insurance Company of North America. This ad has a drawing at the top showing several men talking while another man is working, yet the two men have been joined by a third man, a fireman who is not really there. He is, as the ad says, "A hot tip cuts a stove manufacturer's insurance costs in half...". The text says that "Fire insurance rates, obviously, must be based on the degree of fire hazard present. This varies with different properties and, while contributing factors are not always controllable, often they are...and it is the function of the North America White Fireman to discover and correct controllable hazards, and thus enable the policyholder to obtain a lower insurance rate. For instance, a large stove manufacturing plant was paint-spraying its product in the open, an extremely dangerous procedure. The White Fireman recommended that this operation be done in a properly segregated room, that paint and gasoline be stored more safely, and a standard waste can be provided for paint-soaked rags. It was easy for this manufacturer to adopt this suggestion...and profitable, too, for he thus not only made his plant safer but obtained a reduction of 54% of his fire insurance costs". |
May 20, 1940 Life magazine |
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$9.00 |
View Insurance 94 |
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| Insurance Company of North America |
Black and white 9 1/2" x 13 1/2" ad for their White Fireman service which offers ideas to policy holders on how to make their domain less likely to be affected by neighboring fires. There is a drawing of a city block that is on fire all except for a hotel that heeded the advice offered by the Insurance Company of North America. A magical White Fireman is standing next to the hotel owner with his hand on the owner's shoulder as the hotel stands firm against the raging flames. |
July 14, 1941 Life magazine |
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$9.00 |
View Insurance 34 |
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| John Hancock |
Black and white 9 1/2" x 13 1/2" ad that is for the John Hancock Mutual Life Insurance Company. Pictured in this ad is the lower level of a closet with a couple pair of rubber overshoes and the ad headline says that this is "A practical approach to a practical problem". It then says that "It is just common sense to own a pair of rubbers...and it is just common sense to own life insurance...both purchases are a sensible man's practical approach to a practical problem. During fair weather your rubbers simply take up space in a closet. But when it rains they become important. They may merely save you the discomfort of wet feet - or they may prevent serious illness. Your life insurance, too, is something you seldom think about when all is well. Yet it can become indispensible in a crisis. Whether your dependents encounter the shower of a temporary financial difficulty or the storm which follows the loss of your active support, it stands ready to keep them safe from worry or want. Designed to see a family through the height of the storm following the death of husband and father is the John Hancock Readjustment Income Plan, which provides income in prearranged amounts to care for the extra needs of that critical period. It is a sensible and inexpensive provision against an unpredictable future. A booklet entitled, "A Talking Picture," describes the plan in detail. We should like to mail you a copy". |
April 28, 1941 Life magazine |
1 |
$9.00 |
View Insurance 93 |
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| John Hancock |
Full color 9 1/2" x 13 1/2" ad for the John Hancock Mutual Life Insurance Company. There is a painting of a very happy Woodrow Wilson being driving around in a carriage as he doffs his hat to wave at prople alongside his route. The headline says that "He gave the world a dream of peace" and the text states just how that was so. "His earliest memory, he always said, was this: He was playing on the lawn of the big house in Georgia when two men came by. 'Mr. Lincoln has been elected.' said one. 'There will be war.' The boy ran to find his father, who was working on next Sunday's sermon. 'Sir,' said the boy, 'what is war?' Fifty years later, Woodrow Wilson found out. In the meantime, though, he led a life of peace and quiet success. He was a man who seemed at his best in sheltered places - in the classroom, lecturing thoughtfully on government to young Princeton men; in the study, writing idealistic articles on public affairs. And if his ideas were a little too good for the real, harsh world - well, that was hardly a fault in a professor, hardly surprising in a minister's son. Americans like an upright man. They elected Woodrow Wilson Governor of New Jersey. Later it seemed to them a good idea to make him President of the United States. Woodrow Wilson, the preacher's son, the sheltered professor, the high-minded writer on public affairs, walked into the world's biggest job in politics, and it never bothered him at all. He knew what was Right and he knew what was Wrong, what was honest and what was not, what was just and what was unjust; and by these firm convictions he governed. He had a sense of the country's high place in history, and of the direction in which it should go. And we, moved by his vision, grew in strength, prosperity and moral leadership throughout the world. In 1914, an archduke was shot in Bosnia, and the boy who had asked his father, 'What is war?' now had his answer. By the time it was over, he know that the most important job in his life was to make a peace that would not let war happen again - a peace based on freedom for all - for he knew that free men do not start wars. He gave his life to the effort. And before he died, he dared to hope that the world had fought its last war. We know now that he was wrong. But how wrong? How wrong is it to believe so hard in something that you get to thinking it's easier than it really is? Maybe Woodrow Wilson made world peace seem too simple. Maybe he made it seem too near. But isn't the whole American story a story of people who get what they want just beause they oversimplify the difficulties...because they think hard things are easy...because they want the good and the far-away, not later, but now? Isn't it possible we will live to see that Woodrow Wilson was right?" |
September 22, 1952 Life magazine |
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$8.50 |
View Insurance 100 |
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| John Hancock |
Full color 9 3/4" x 13 3/4" ad for the John Hancock Mutual Life Insurance Company. This ad shows a drawing of a man preparing to vote in an election as he is just walking into the voting booth and, as he is parting the curtain, the American flag is visible on the back wall. The ad text has him saying that "Today, I'm the boss. Today, November 4, 1952, I will walk into a voting booth just around the corner from home and tell everybody how I want my country run. Today, I am the boss. In a way, of course, I'm boss in my country every day of the year. Government by the people, they say. The people, when you come down to it, is me. But I don't work full time at governing. I've got my own job to do - a living to earn, a lawn to mow, kids to play with and bawl out and love and look after. So, for the hard job of running the country, I hire other men - smarter fellows than myself, I hope, but with the same kind of heart and purpose. They govern for me - but I keep tabs. I listen to what they say. I watch what they do. It's a big country I live in, and there's room for different ways of looking at things. I vote for the people who see things as I do, and if enough other people agree, that's the way the thing gets done. That's what it means to be the boss in your own country. Now there are places in the world where a man like me is not the boss. They don't let him vote. Or they march him to some public place and tell him whom to vote for. I think the voiceless people of these lands are watching me as I leave my house today saying "There goes a lucky man". In this country of mine we love freedom so much, and hate force so much, that I an not even forced to vote. I could stay home today if I liked. I could sleep late and take it easy and let others do the job of choosing. I could - but who would want to. What spirited man or woman would loaf through a day like this, when he can go out and write boldly on the page of history: "Here's how I want things to run in my country". No, today I am the boss and I must act like a boss. Today, I must vote. My freedom, my happiness, my pride as an American, are bound up in that simple and wonderful act". |
October 20, 1952 Life magazine |
1 |
$8.50 |
View Insurance 79 |
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| John Hancock |
Full color 9 1/2" x 13 1/4" ad that is for the John Hancock Mutual Life Insurance Company. This ad has a drawing of a soldier working very diligently within a pillbox typing away as he writes another story about what is happening. The ad headline claims that "He wrote the story of two hundred yards". "When Ernie Pyle went overseas to write about the war, many people had never heard his name. But a few years later, when he died of a sniper's bullet on Le Shima, several million people felt like crying. This is how it happened that a skinny, middle-aged man with a portable typewriter became the brother of all of us. Ernie wasn't like other war reporters. He ignored the generals, the grand strategy, the big picture, the pins on the map. To the ordinary guy, Ernie once said, war is hardly ever bigger than a hundred yards on each side of him. So Ernie lived in that two-hundred-yard world, eating its tasteless food, talking its language, sleeping its uneasy sleep. He never tried to be a hero. Much of the time he was scared, just like the men who had to be there. Like them, he was often hungry, always tired, and usually worried about something back home. He never tried to tell himself, or us, that war was fascinating. He found it lonely and dirty and boring and terrible. But he stayed up front because somebody had to write about the men who had to be there - the real story of the two hundred yards. If you had a son or husband in that two hundred yards, Ernie's piece was the first thing you read in the paper. Other writers told you what was happening to the pins on the map. Ernie told you what was happening inside the heart and belly and wet shoes of your own soldier. He wrote you the letter your man would have written if he'd had the time. And often in Ernie's stuff there'd be a phrase that would light up the whole war for you, like this:'You feel small in the presence of the dead men, and ashamed at being alive...'. When Ernie came home for a little rest, he found himself rich and famous. Movie stars kissed him, and generals asked for his autograph. It didn't feel natural to Ernie. He went back to the unknown men he felt at home with, back to the two hundred yards. And there the bullet got him. So Ernie's gone now, and we miss him. But his books will be there, fresh as ever, any time you need to be reminded that the great American story is the story of the ordinary guy". |
June 1, 1953 Life magazine |
1 |
$9.00 |
View Insurance 97 |
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| John Hancock |
Full color 9 1/2" x 13" ad for their Mutual Life Insurance Company. The ad has a drawing of Elizur Wright, who they call the inventor of life insurance, sitting with a large book talking to a younger man. The ad headline claims of Elizur that "He figured out our futures...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1954 Life magazine |
1 |
$8.50 |
View Insurance 6 |
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| John Hancock |
Full color 10" x 13 1/2" ad for the John Hancock Mutual Life Insurance Company. This ad has a very good drawing of U.S. Grant sitting on a stool in front of a tent as nighttime is beginning to fall. He is sitting there and seems to be pondering what steps to take in battle. The ad headline says that "He showed us the glory of quiet courage...". The ad text states that "In 1860 history was about to tap Ulysses Grant for a mighty big job. He didn't seem to be the right man at all. He'd never had much luck with jobs, though he had tried half a dozen. The important thing was this: he never gave up and he never whined. Grant's whole early life trained him in the tough business of hanging on when all seemed black and hopeless. He passed his course in the school of hard knocks. Grant could take it. It was odd that he had never become a professional soldier in the first place. He never liked army life. To his quiet, sensitive nature, war was an abomination. Yet when war came, he went back into the service. Nobody paid much attention to him until he took Fort Donalson, with the whole garrison. Then suddenly he was famous. The public, weary of generals who fell back and made excuses, hung upon his every word. Thus the character molded under the buffets of earlier years revealed itself. In the red moment of sudden danger, when other men panicked, Grant was cooler than ever. The more desperate and confused the situation, the keener his concentrated energy. At such times he thought fast, straight and clear. And he fought. Above all, said Lincoln, he fought. Grant didn't hold much with textbook tactics. He applied common sense to the mechanics of war. Too many generals, he said, were always wondering what Napoleon would do. After Appomattox they sent him to the White House. He had his troubles, both there and afterwards. But he met them all without flinching of side-stepping. When cancer put a term to his life, he was nearly penniless. In order to provide for his family and despite almost constant suffering, he wrote his memoirs, racing death to the last word. In this as in all things, Grant never admitted defeat. And at last he won, most gloriously. This is the human side behind the white tomb in New York's Riverside Drive. It is a story which should hearten and inspire every American when the way is hard and the night is long". |
August 20, 1956 Life magazine |
1 |
$8.50 |
View Insurance 71 |
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| John Hancock |
Full color 9 1/2" x 13 1/2" ad for their Mutual Life Insurance Company. The ad has a drawing of five young Boy Scouts sitting around a blazing campfire as night falls around them. The ad headline claims of these young men that "They see a vision that once was yours..." and, with a stretch of the imagination, describes how this insurance company helps you go from being a scout to being an adult. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 16, 1960 Saturday Evening Post |
1 |
$7.50 |
View Insurance 19 |
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| Kemper |
Three color 9 1/2" x 12" ad for their auto insurance. The ad has a copy of a driver's license against a black background and a headline asking if this is a "License to kill?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$7.50 |
View Insurance 2 |
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| Liberty Mutual |
Black and white 9 1/2" x 13 1/2" ad for the Liberty Mutual Insurance Company. This ad has a photo of a woman and a man driving in a convertible with the top down. The woman is in the driver's seat and she is extending her arm as though she is giving a turn signal. The ad headline says that "You can earn a saving on Automobile Insurance...by driving carefully". It then says that "More than 140,000 responsible people are saving a substantial part of the cost of their Automobile Insurance by qualifying for membership in the Liberty Mutual Careful Driver Plan. They save money because Liberty Mutual will not insure reckless, irresponsible car-owners. Only about one out of every five car-owners can qualify for this preferred insurance, under our strict but fair membership rules, but those who do have made very substantial savings. There are three reasons why Liberty Mutual can provide preferred protection at lower cost. 1) Fewer Accidents, 2) Lower Expenses & 3) Cash Dividends". The ad gives explanations as to these reasons and there is a "Send For Free Booklet" coupon that can be filled out and sent, |
May 17, 1937 Life magazine |
1 |
$8.50 |
View Insurance 60 |
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| Lincoln National Life Insurance Company |
Full color 9 1/2" x 13 1/4" ad that is for the Lincoln National Life Insurance Company. This ad has a very good painting of the President, pondering whether or not he will sign whatever he was working on. The ad tells us that "We live by the words he left us...". The text tells us, first in a quote, "'I am for those means which will give the greatest good to the greatest number'". Then, the rest of the ad continues. "These words spoken by Abraham Lincoln state a principle which we at Lincoln National Life strive to follow in our daily work. We train our agents and office staffs in the Lincoln tradition of thoughtful, friendly service...deal with people in a warm and helpful manner...provide sound insurance protection for people in all walks of life. And we offer a wide variety of business and group insurance plans, in addition to a broad range of personal life insurance policies. For friendly counsel on insurance problems, whether business or individual, we suggest that you phone or write your nearby Lincoln National Life agent". |
February 12, 1965 Life magazine |
1 |
$7.50 |
View Insurance 82 |
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| Lincoln National Life Insurance Company |
Three color 9 3/4" x 13 1/2" ad for the Lincoln National Life Insurance Company. This ad has a photo that shows a loving husband holding his child up in his hands while his wife is laughing at them from behind. In front of them, there is a hand with a Lincoln Penny in it and the ad text tells you that you should "Let a Lincon penny remind you of the Lincoln way of providing for the security and protection of your loved ones. A Lincoln Life Plan can guarantee the income they will need, even after you are gone. Just phone a Lincoln Life agent. His knowledge, experience and friendly counsel can certainly help you make your family's future more secure". |
March 18, 1966 Life magazine |
1 |
$7.50 |
View Insurance 74 |
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| Lutheran Brotherhood |
Black and white 9 1/2" x 12" ad for the Life and Health Insurance for all Lutherans. The ad has photos of the Edward C. Anderson family of Helotes, Texas and has the headline "Through the years, we've sure been thankful for all out Lutheran Brothrhood Insurance!" This ad is larger than my scanner bed so the outer edges of the ad will not ve visible in the scanned view. |
March 5, 1965 Life magazine |
1 |
$7.50 |
View Insurance 11 |
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| Maryland Casualty Company |
Black and white 7 1/2" x 10 1/2" ad for the fact that their Insurance Agents are as skilled as surgeons. The ad has a picture of a surgeon in a gown holding a scaple as he prepares to make an incision and the headline claims that this is "No place for an amateur". The ad gives a general list of the kinds of insurance they handle and gives the motto of "Remember: Because your Maryland agent knows his business it's good business for you to know him". |
April 5, 1948 Time magazine |
0 |
$8.00 |
View Insurance 20 |
Temporarily |
| Massachusetts Mugual |
Black and white 9 1/2" x 13 1/2" ad for their Life Insurance with artwork by Norman Rockwell. He has drawn a picture of a father standing with his young son on his shoulders while the mother stands behind them smiling as she looks up at their son. The text talks about how children depend upon their parents to provide safety for them and the best way for the parents to do this is with a Life Insurance policy. You are urged to talk to your Massachusetts Mutual Life Insutance agent to begin planning. |
March 21, 1953 Saturday Evening Post |
2 |
$9.00 |
View Insuance 49 / N. Rockwell |
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| Massachusetts Mutual |
Black and white 9 1/2" x 13 1/2" ad drawn by Norman Rockwell that brings attention to how you can have enough money available to send your child to college when the time comes. There is a picture of a young boy busy studying in a position that only the young can find comfortable. There is a chair in the room but it serves as a footrest for the boy and is occupied by a reclining Beagle who watches intently. The boy is lying on his back with a pillow folded behind his head as he reads from the textbook perched on his belly and a half-eaten sandwich and a glass of milk nearly empty sitting at his side. The text starts with the obversation that "Upside down or not, he's headed in the right direction" then talks about how the cost of Higher Education is rising faster than anyone couls expect and says that your Massachusetts Mutual agent can give you a policy that will help you meet the need. |
February 20, 1960 Saturday Evening Post |
1 |
$9.00 |
View Illustrator / Insurance |
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| Massachusetts Mutual |
Black and white 9 1/2" x 13 1/2" ad drawn by Norman Rockwell for the need to constantly review your Life Insurance policy with your Massachusetts Mutual agent as the time and needs pass. The drawing by Rockwell shows four young boys industrially putting the finishing touches on their Spaceship built from a wooden keg, a garbage can and other assorted items that were found to be lying loose. A young dog belonging to one of them sits watching with interest knowing that the space alloted for a pilot is too small for them but the right size for the dog. The text talks about how the needs and situations of a family are constantly changing so your contact with your agent should be constantly happening. |
March 26, 1960 Saturday Evening Post |
1 |
$9.00 |
View Illustrator / Insurance |
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| Massachusetts Mutual |
Black and white 9 1/2" x 13" ad for their Life Insurance with a drawing by Norman Rockwell. The drawing is of a couple just getting married and the husband is placing the ring on his new-wife's finger. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 14, 1960 Saturday Evening Post |
0 |
$9.00 |
View Illustrator / Insurance |
Temporarily |
| Massachusetts Mutual |
Black and white 9 1/2" x 12 1/2" ad for Life Insurance. The ad has a drawing by Norman Rockwell of a father adjusting a life preserver on his young son as they both stand on a dock in preparation for a day of fishing. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1960 Saturday Evening Post |
0 |
$9.00 |
View Illustrator / Insurance |
Temporarily |
| Massachusetts Mutual |
Black and white 9 1/2" x 13" ad with artwork done by Norman Rockwell. The drawing shows two grandparents and two grandchildren sitting with their heads bowed in prayer while the turkey stands waiting on the platter. The ad headline says "For past blessings...a time for gratitude". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
0 |
$9.00 |
View Illustrator / Insurance |
Temporarily |
| Metropolitan Life Insurance Company |
Three color 91/2" x 13 1/2" ad has a picture of two young children playing in their house and the headline asks >u?"How 'young' will they be at 65?". The text talks about how people are living longer because of better medical care and people being more active. The ad offers a coupon for you to fill out and sent in to receive a free booklet Years to Come which will help todays people live longer and healthier, |
April 4, 1953 Saturday Evening Post |
1 |
$8.00 |
View Insurance 35 |
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| Metropolotian Life |
Three color 6 1/4" x 9 1/2" ad with an interest in you health. The ad has a drawing with a Wizard of Oz theme with Dorothy using a can of oil to lubricate the Tin Man's knee. The ad headline says "Here's a good 'lesson' about ARTHRITIS". |
October 1954 National Geographic |
1 |
$8.00 |
View Insurance 13 |
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| Metropolitan Life |
Black and white 10" x 13" ad for the need for having your agent performing a Family Security Check-Up. There is a picture of two young boys standing together and the shorter boy is trying to use a tape measure to determine the height of the taller boy. The headline says that "Your growing family is the best reason for a Family Security Check-Up" and the text gives a few reasons why using Metropolitan to perform this check-up makes sense ending with the fact that "Metropolitan is as local as Main Street". |
November 3, 1961 Life magazine & November 18, 1961 Saturday Evening Post |
2 |
$7.50 |
View Insurance 26 |
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| Metropolitan Life |
Black and white 9 1/2" x 13" ad for their Life Insurance. The ad has a picture of a boy's bedroom where a father is being helped by his two young sons to push a new baby crib into the room that had previously been occupied only by a bunk bed. The ad headline asks "Are 1959 plans good enough for 1964" then encourages you to "Find out with this Metropolitan service" Family Security Check-Up". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
0 |
$7.50 |
View Insurance 18 |
Temporarily |
| Metropolitan Life |
Black and white 9 1/2" x 13 3/4" ad that is for the Metropolitan Life Insurance Company. Pictured in this ad are five different people from five lilnes of work, all standing there and looking out at you. The headline asks, "How come 46 of the 100 largest U.S. corporations insure their employees with Metropolitan Life?" That's a good question, let's wait for the answer. "All told, 42,000 U.S. businesses insure their employees with Metropolitan - including 46 of the 100 largest industrial corporations. That adds up to the greatest amount of group insurance ever entrusted to one company. A nice testimonial. One reason so many of the nation's top businessmen and their employees like doing business with Metropolitan is the way we take care of even the smallest details. Fast. Friendly. And without delay. You'll find this service works for your personal insurance, too". |
November 6, 1964 Life magazine |
1 |
$7.50 |
View Insurance 68 |
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| Metropolitan Life |
Black and white 10" x 13 1/2" ad for the kind of people who choose, and are insured by, Metropolitan Life. The headline ponders "How come more than one-third of the people in Massachusetts are insured by Metropolitan Life". Sitting at the bottom of the are are six very different people. There is what looks like a ship's captain, a shoe repair-man, a chemist, an ice cream sales person, a professor and a very important man sitting back there with his hands folded. The ad says that "You can trust a New Englander to make every dollar work for all it's worth, and you can trust us to do the same. Maybe that's why they like us in Massachusetts - and everywhere else. One way Metropolitan helps you get the most out of a straight life policy is a special little clause that lets your insurance dividends pay for additional insurance. This way, you can buy a modest policy at minimum cost - yet still end up with a tidy amount of added insurance". You are told to call your Metropolitan adviser who will do the job for free. |
November 27, 1964 Life magazine |
1 |
$7.50 |
View Insurance 53 |
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| Metropolitan Life |
Black and white 9 1/2" x 13 1/2" ad for the necessity of Life Insurance. The headline asks "How come wives hesitate to talk about the Fourth Necessity?" and has a picture that shows the same lady in four different poses. She is facing the camera as she holds a just-cooked turkey, her husband's sport coat and a vacuum cleaner while the fourth pose is facing away from the camera with her hands empty. The text explains that, after food, clothing and shelter, comes Life Insurance which is on her mind and should be on her husband's too. It urges you to "Ask you Metropolitan adviser for a Family Security Check-Up" so that you can see how affordable it really is. |
April 2, 1965 Life magazine |
1 |
$7.50 |
View Insurance 42 |
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| Metropolitan Life |
Black and white 9 3/4" x 13" ad that is for the Metropolitan Life Insurance Company. This ad has a photo showing six different people standing outside of a building, there is a lady horse rider, a man in an underground suit, a farmer standing there with a pitch fork with his foot up on some milk jugs, a man holding a big, long shovel, a police officer and a lady that looks like she is going to redecorate something. The ad headline asks "How come 1 out of every 3 Pennsylvanians is insured by Metropolitan Life?". The ad says that "In the state where thrifty Ben Franklin followed the adage, "A penny saved is a penny earned." folks still keep a canny eye upon tomorrow. That's one reason why so many Pennsylvanians rely on Metropolitan. They like the way we treat their money - and them. And so will you. For instance, a Metropolitan representative can show you how the same policy that protects your family can help build retirement funds for you, too. Ask your Metropolitan adviser for a Family Security Check-Up. Let him help you see your family's financial security picture more clearly than ever before - and perhaps discover assets you didn't even know you had. Wherever you live - Pennsylvania, California, Saskatchewan - his help is free. There's no obligation...except to those you love". |
May 14, 1965 Life magazine |
1 |
$7.50 |
View Insurance 92 |
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| Metropolitan Life |
Black and white 9 1/2" x 13" ad for how their free Family Security Check-Up will help you and your family succeed. The ad has a picture, taken from inside the room where the just-born babies are kept, where we see a nurse, smiling through her mask and a man in a dark suit and a mask holding up a graduation cap while a pair of happy parents are on the other side of the glass looking in, father holding a box of cigars ready to distribute. The headline asks "How come Metropolitan Life has your son wearing a cap and gown the day he's born?" and the text explains that, for the Metropolitan Life representative, "part of his job is to live in the future". The ad urges you to make a no-obligation phone call to Metropolitan so that you can do what is best for your family. |
September 10, 1965 Life magazine |
1 |
$7.50 |
View Insurance 30 |
|
| Metropolitan Life |
Black and white 9 1/2" x 12" ad with a photo of several little girls, one who has a brace on her leg, playing in the yard. The ad headline says that "Whenever you meet a crippled child - remember Alice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$7.50 |
View Insurance 3 |
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| MONY |
Black and white 9 1/2" x 13" ad for the Mutual Life Insurance Company of New York. The ad has a photo of a young girl sitting on her high-chair with an empty glass of milk in her hand and a worried look on her face. The ad headline assures you that "There'll always be more where that came from...with MONY to provide it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1953 Life magazine |
1 |
$8.00 |
View Insurance 5 |
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| MONY |
Black and white 9 1/2" x 13 1/2" ad that asks you the question "What's YOUR reason for not buying a MONY Retirement Polilcy now?". They respond by asking "Do you put it off by telling yourself...I'm too young to think about retirement" or "I can build my own retirement fund" or even "I can't afford it anyway". Their answers to these particular responses are "The younger you are when you start, the less money it costs" to the first, "That's wonderful but will you really do it" to the second and "Do you know that about MONY Retirement Policy". There is a coupon to mail in to get a response about saving money. |
September 20, 1954 Life magazine |
1 |
$8.00 |
View Insurance 55 |
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| MONY |
Black and white 10" x 13 1/2" ad for the Mutual Of New York (MONY) Life Insurance Services. This ad has three pictures of a family out shopping for clothes and planning about their mortages with their young sons. The ad headline says that "If Your Life Insurance Needs Are Big (But Your Income Isn't) MONY's 'Add-On' Is For You". The ad then tells us that "Big responsibilities mean big insurance needs. Yet these responsibilities often take so much of your current income that you find it difficult to get all the life insurance you need right now. MONY's 'ADD-ON' Life Insurance was specially designed for people like you. Here's how it works: You get a basic MONY policy, the kind that builds cash value for you. (There's a discount if the face value is $5,000 or more.) At the same time, you add on lowest 'ADD-ONs' that can give you the extra protection you need right now at a price you can afford. You see, 'ADD-ON' gives you the most protection when you need it most, and as some of your insurance needs decline - for example, as your mortgage gets smaller - your insurance protection is gradually decreasing too. That's one reason why the 'ADD-ON' benefits cost so little. Your helpful MONY man can show you how the 'ADD-ON' idea can give you 4 and often times 5 times as much immediate protection as your basic policy provides. And the premium for all this extra protection, in many cases, is less than the premium for the basic policy alone. Find out how 'ADD-ON' can give you big protection at low cost. Send coupons for free booklet". |
April 7, 1961 Life magazine |
1 |
$7.50 |
View Insurance 72 |
|
| MONY |
Black and white 9 1/2" x 13 1/4" ad for their Life Insurance. The ad has a picture of a pharmacist working behind his counter and the headline has him saying "Life Insurance? I said, 'No sale' But then, this MONY man showed me all it could do...help educate the kids, things like that". It then has him saying "I guess it was partly an excuse, but I had GI insurance and I told MONY's John Hall I didn't need any more. Well, John didn't sell me. Instead, he went over my finances, and all the things I wanted for my family. Then he worked out a MONY plan that would help me do those things. Kind of an insurance 'prescription,' you might say. First, he suggested more protection for my wife Kay. Later, I would start on health insurance and on MONY policies to help the kids go to college. That's what I did. Then when we brought this house, I added a policy to protect the mortgage. That was all in John's plan too. I've even collected on some sickness benefits already! I've learned these MONY policies are mighty good things to own. And John's advice is mighty good, too. MONY men are always ready to help work out a plan just for you". There is a coupon to fill out and mail in here in the ad. |
April 6, 1962 Life magazine |
1 |
$7.50 |
View Insurance 64 |
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| MONY |
Black and white 9 3/4" x 13 1/2" ad that is for Mutual Of New York Life Insurance. In this ad the photo is of a scene on a lobster fishing boat and there is one man emptying the net of lobsters and he looks at the camera and says that "These lobsters are my security! Not life insurance!". Then, below this, he says "But I changed my mind when a MONY man proved I couldn't do without life insurance...with its guaranteed protection now and cash values later on". The text of the ad goes on by saying "'I'm investing all my money in my lobster business' I told MONY man Tom Sotir. 'It'll give my family plenty of security one day. Besides, I can't spare the cash for life insurance right now' But Tom pointed out that my wife and five children needed immediate protection my business couldn't provide, He told me about an inexpensive form of life insurance that gave them this protection. And he showed me how I could convert this insurance later on into the kind that builds cash values I could use for retirement". This ad goes on with the planning on how and why it was in the best interests of people to get this insurance. The end of this ad says that "MONY Men Care For People. Get in touch with a MONY man near you. Rely on his seasoned judgement to provide you with the finest life and health insurance protection money can buy...from MONY, a leader for 124 years". |
March 10, 1967 Life magazine |
1 |
$7.50 |
View Insurance 80 |
|
| MONY |
Black and white 9 3/4" x 13 1/2" ad that discusses the Mutual Of New York Life Insurance. This ad has a picture of a man who looks a little bit harried as he sits down with a room full of Turkeys and the ad headline has him saying "Life insurance? Can't afford it! I'm supporting 5,000 turkeys!". But then, the sub-heading says, "But a MONY man showed me how life insurance could help protect my family - with very little cash out of my own pocket". It then has him saying, "'See all these turkeys?; I told MONY man Joe Berwanger. 'Every penny I have goes to feed and breed them. There's no cash for life insurance' But Joe was persistent. He pointed out that with most of my cash tied up, my family would be in trouble if anything happened to me. Then he worked out a program to protect both my family and my business. Under Joe's program I have several life insuance policies. My hatchery business helps pay the premiums. Some of the insurance policies could provide funds for my wife and children if I'm not here. These funds would give my wife an income for raising the family. They would help her settle estate taxes. And other policies could help to pay any of the hatchery's debts". The ad continues on with more benefits and ways that the man saved money. |
November 24, 1967 Life magazine |
1 |
$7.50 |
View Insurance 88 |
|
| MONY |
Black and white 9 3/4" x 13 1/4" ad that is for the Mutual Of New York Insurance Company. This ad has a picture of "Harmannus van Bergen heads the Bell Foundry in Greenwood, S.C, which casts and sells musical bells and carillons", a man standing with his foot on a table that has a few small bells. The ad headline has him saying "Disability income insurance? That's out! My bell business would pay my inconme". That's a nice thought, but in a perfect world we would have this. "'But a MONY man showed me how to cut the risks I was taking with my family's future' You wouldn't find a less likely prospect! I told MONY man John Grier. I'm young, I'm healthy. My church bell business is doing very nicely. Even if I got sick, my wife would return to teaching and provide income. Finally, we're setting aside any money we can save. We're expecting another child. But John certainly opened my eyes. He pointed out that without me the income from my business might fall off to virtually nothing. That Peggy could only go back to work at the expense of our child's care. He made me realize that accidents and sickness could happen to anyone, regardless of age, and that the time to buy was when youth and good health insured my getting a policy inexpensively. He even arranged an easy way to pay premiums called "MONY-matic". I hardly feel the payments at all. But I sure feel a lot more secure knowing my family can get an income if I'm disabled and can't work. I'm grateful to John and MONY". |
November 22, 1968 Life magazine |
1 |
$7.50 |
View Insurance 87 |
|
| MONY |
Black and white 9 1/2" x 13" ad for their Life Insurance. There is a drawing of a Mony salesman talking to Achilles about a policy. The salesman discusses how a policy will help him in time of need and Achilles responds that "My mom gave me FULL coverage". The text of the ad narrates the conversation that the two of them had and ends with Achilles claiming that he is "unvulnerable, completely". The editor's note at the end of the ad reminds how the story really ends, how his mother forgot to dip his complete body in the river Styx, not covering the heel that she was holding. This allowed Paris to wing him there with a poisoned arrow. |
February 20, 1970 Life magazine |
1 |
$7.50 |
View Insurance 45 |
|
| National Life Insurance Company - Vermont |
Black and white 5 1/4" x 13" ad that is for the National Life Insurance Company - Vermont. This ad has an old-time photograph that says "Protecting The American Home" and shows a boy standing guard with a rifle while two sisters lie huddled in bed. The photo text says that "The first permanent settler in Montpelier, Vermont, was Col. Jacob Davis who built a log cabin there in 1787. During the following winter, three of his children, a boy, fifteen, with two younger sisters, were marooned in the cabin for three months while their father was snowbound in Brookfield. Upon his return in the spring the children were found well and unharmed". Then, the question is asked in the headline, "Have you thought about Wife Insurance?". "Every mother dreads to think what might happen to her children should she die before her husband. Will the children receive proper care? Will they get the education they should? Will the home be kept together at least until the children are grown? More and more women who have dependents are seeing to it that they have life insurance on their own lives. Thirty years ago few women bought life insurance. Today, one out of every four policies of ordinary life insurance is owned by women. Wives please note: Many a home could have been prevented from breaking up and the children sent to live with relatives - or elsewhere - had the wife insisted that her husband insure her life as well as his own. For more detailed information, fill in the coupon below and mail to us". |
May 20, 1940 Life magazine |
1 |
$8.50 |
View Insurance 95 |
|
| Nationwide |
Black and white 9 1/4" x 12" ad for the need to have insurance. The ad contains drawings of two trees. the first tree is one that a road curves around and has a caption "Please drive carefully around this tree". The other tree is a Christmas tree and has the caption continuing "so you can have fun 'round this one". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 15, 1961 Life magazine |
1 |
$7.50 |
View Insurance 10 |
|
| New Englans Life |
Black and white 10" x 13 1/2" ad that has a picture of Douglas Fairbanks Sr. with a sword in his mouth and a distressed heroine over his shoulder in the movie The Three Musketeers. The picture has the words "Were You Born in 1921?" in it and implies "Now you've reached that milestone: age 40. As you take stock, consider what cash-value life insurance can mean to your future". The ad talks about this by saying "What's happened to all these years? Forty of them have gone past since the incomparable Doug Fairbanks led the Three Musketeers across the nation's movie screens. And now you're reached a time of decision in life. A time to pause and think of your family's future - and of your own retirement plans". |
November 3, 1961 Life magazine |
1 |
$7.50 |
View Insurance 57 |
|
| New England Life |
Black and white 9 1/4" x 13" ad that is for the New England Life Company. This ad shows an antique-scene where it is a snowy day in the city and a traffic cop has stopped traffic, cars from the twenties and earlier, as a cat is walking across the street carrying something, it might even be a kitten. The headline says that "If you were born in 1925...You're at a good age to take advantage of New England Life cash-value insurance. Here's why." And then it goes into the story. "Somebody keeps setting the clock ahead. Already you find yourself in your late thirties. And, if you're like most men, you're up against these two problems: giving your family immediate financial protection; setting money aside for education expenses, emergencies or retirement. You can solve both problems with a New England policy...and even look forward to taking out a lot more money than you put in. Say you buy a $15,000 policy. Then assume you leave your dividends on deposit through the years. (For illustration here, we'll apply our 1962 dividend scale, although these scales do change from time to time.) The cash value for your policy at age 65 is $13,535. But your premium payments total only $10,576. This means that all the dollars you put in and $2,959 more can be yours to use at retirement. It adds up to a really sound deal for you, doesn't it?" |
November 23, 1962 Life magazine |
1 |
$7.50 |
View Insurance 70 |
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| New England Life |
Black and white 9 1/2" x 13 1/2" ad that tries to impress you with the fact of how everything increases in price over time. There is a picture of a menu board taken in 1931 with the prices being charged at that time. There is no mention of the fact that these prices were in the middle of the Depression but everything on the board, with the exception of "Cold Milk", is priced at 1 cent. The headline says that "If you were born in 1931...Read how the cash value can build up for you in a New England Life policy. Here are figures." The text compares the value of the policy when you turn 65 with the amount that you have paid into it and asks for you to send for their booklet, The Three Dimensions of Life Insurance, to get even more information. |
March 22, 1963 Life magazine |
1 |
$7.50 |
View Insurance 31 |
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| New England Life |
Black and white 9 1/2" x 13 1/2" ad from New England Life Insurance Company. This ad has a photo of Joe E. Brown on a train that is paused for awhile as he is leaning outside of a door, holding up a baby puppy and smiling that old smile of his. The ad headline asks "Were you born in 1936? See - in figures below - how you can accumulate thousands more than you pay for New England Life insurance". The text of the ad says that "Men with cash-value life insurance wear big smiles, too. They knowe it's working for them in two important ways. The same New England Life policy you use to protect your family can also give you thousands of dollars more than you pay in - even when your dividends are assigned to increase family protection. Say you buy a $15,000 policy. Then assume you use the dividends to add protection automatically through the years. (For illustration we'll apply our current dividend scale, although these scales do change from time to time). The cash value of your policy at age 65 us $16,723. But premium payments total only $10,425. So all the dollars you put in and $6,298 more can be yours at retirement. At the same time, the policy's protection value has risen from $15,000 to $25,532. Here's what to do right now, whatever year you were born in. Write for more complete information and tell us your birthday". |
August 21, 1964 Life magazine |
1 |
$7.50 |
View Insurance 102 |
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| New York Life |
Black and white 10" x 13 1/2" ad for Life Insurance. The ad has a photograph of the twentieth President of the United States, James A. Garfield, and tells a short story of his life. He had to borrow money from another man in order to go to college and took out a Life Insurance policy payable to the other man until the debt was repaid. His schooling enabled him to succeed and, eventually, be elected President. He then took out another Life Insurance policy using New York Life Insurance Company as the insurer. The ad claims that he had only made the first payment when he was assassinated but one payment was enough. The year of this ad, 1935, was the Ninetieth Anniversary and the text claims that, including Garfield, there had been seven Presidents of the United States that had been insured by New York Life Insurance Company. |
February 23, 1935 Saturday Evening Post |
0 |
$9.00 |
View Insurance 32 |
Temporarily |
| New York Life |
Black and white 9 1/2" x 13 1/2" ad for the New York Life Insurance Company. This ad has a drawing of Harry Mason standing outside of an old building with a sign saying that it is "The Cider Mill". The text says that "Everything looked the same and yet everything might have been so different... Sometimes, on crisp fall days, you can notice the sweet, rich smell of russet apples a good hundred yards before you come to Bailey's Cider Mill down on the Old Country Road. It drifts out of the presses and hangs low over the ground and reminds you of Halloween and Thanksgiving and all of the good things of autumn rolled into one. It reminded Harry Mason, driving back from a business trip to a neighboring town, of all those things and something more - that it would be a wonderful idea to take home some apples and a jug of Bailey's famous cider. A few moments later he eased his car off the road and pulled to a stop at the side of the mill. It was the first time he had been there for some years, and after he got out of his car he stood and looked around him for a moment, refreshing his memory and trying to see if there were any signs of change. Everything looked the same. The mill was as he had always remembered it. The apple orchards looked full and orderly, as they always had. And the old Bailey homestead still sat on top of the knoll tranquil among the giant elms that surrounded it. Harry Mason nodded thoughtfully. The whole place had an air of peace and permanence - and that was good. It was good because that was what Tom Bailey had worked for and planned for right up to the time of his death. Peace and permanence. Security for his wife Nora and his son Roger. Tom Bailey had had a taste of insecurity in his own younger days, Harry remembered. His father had left the orchards and the mill to him so burdened with debts and mortgages and taxes that for several years it was touch and go whether Tom could keep the place at all. It took a lot of work - with a little luck thrown in - for him to get 'out from under' and put the orchards on a paying basis. Harry glanced up again at the old house on the hill, recalling how he and Tom Bailey had sat there evenings making plans so the Baileys' security wound not be jeopardized again. Enough life insurance to pay for help to keep the place running without digging into Nora's income from it. A seperate New York Life policy for Roger's schooling. Some extra life insurance to take care of estate taxes and other obligations that might otherwise cause some of the land to be sold... Yes, Harry thought, the old mill had an air of peace and permanence - and that was good. It was the thing Tom Bailey had sought for his family...and the thing Harry as a New York Life agent, had helped others build for theirs. Harry smiled a little to himself as he turned and walked around to the broad doorway at the front of the mill". |
September 22, 1952 Life magazine |
1 |
$8.00 |
View Insurance 101 |
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| New York Life |
Black and white 9" x 12" ad for their Family Insurance Plan. The ad has a picture of a family of six heading home from a shopping trip. In a scene that would be hard to believe in today's times this family of six is walking and are holding two paper bags of groceries along with one six-pack of pop. The headlines say "Announcing New York Life's pace-setting Family Insurance Plan", calling it "Life Insurance in an economical family-size package" and assuring you that it "Covers you, your wife, your children - all in just one policy with a low monthly premium". The ad has a chart that gives rates for different ages of the father and it talks about other features to consider. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 Better Homes & Gardens |
1 |
$7.50 |
View Insurance 22 |
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| New York Life |
Black and white 9 1/2" x 13 1/2" ad for the New York Life Insurance Company to enable your family to be protected. There is a picture of a piggy bank with change being added to it and the image of a family of three seen through the sides. The headline warns that "If you're saving for your family's future...make sure you own enough life insurance now!" The text explains that your New York Life agent will be able to help you decide just how much is enough for your family. It mentions too that there are several different types available and your agent can steer you into which kind would be best for you. |
April 11, 1960 Life magazine |
1 |
$7.50 |
View Insurance 47 |
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| New York Life |
Black and white 9 1/2" x 13 1/4" ad for New York Life Insurance Company. This ad has pictures of a family's life placed in pieces of a jigsaw puzzle and the headline says that "Your family's future will be less of a puzzle...if you take out enough life insurance now!". Pretty good thinking. The subheadline says that "An ample amount can help make your plans come true. Here's how your New York Life Agent can assist). The text then says that "Although no one can predict the future, almost all family men prepare for it - through life insurance. And no wonder. Immediately it creates an estate your wife can count on. The same policy can build sizable funds - to help put your children through college...to bring you a lifetime retirement income. Because it's so versatile, so dependable, life insurance should be every man's financial cornerstone. Make Sure You Have Enough Exactly how much life insurance you need depends on your standard of living, the ages of your children, and other factors. Ask your New York Life Agent for help in figuring the right amount, as well as for facts about New York Life's Family Plans. With one of these modern policies, a man of 30 can insure his whole family for less than 38 cents a day". |
October 3, 1960 Life magazine |
1 |
$7.50 |
View Insurance 76 |
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| New York Life |
Black and white 10" x 13 1/2" ad that talks about the need for New York Life Insurance. The picture shows the small hands of a young boy reaching up and gripping the larger fingers of his father and the headline tells us that "the call for security is strong but silent, you hear it through your heart". The text discusses what this small boy needs and what is important for his well-being and mentions the right man, your New York Life agent and how he can advise and serve you. |
May 5, 1961 Life magazine |
0 |
$7.50 |
View Insurance 43 |
Temporarily |
| New York Life |
Black and white 9 1/2" x 12" ad for the New York Life Insurance Company. The ad has a photo of a Family Ledger with a bottle of red ink and a bottle of black ink waiting to be used. The ad headline asks "Where does your family stand financially?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$7.50 |
View Insurance 4 |
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| New York Life |
Three color 9 3/4" x 13 1/2" ad that is for the New York Life Insurance Company. This ad shouts out the information, saying that "Here's why our agents are tops in their class". Then, they say that "We could say we don't like to brag, but... But we do. We're proud. Our Agents are forever winning professional awards. Far, far more than their share. Why? Well, we do choose them carefully, train them well, and they spend full time at the job. These things all help. But most of them reach the top through hard work. Many regularly burn the midnight oil. Voluntarily. They keep up with their field so they can do a better job for their clients. Good Agents. Would you like to talk insurance with one of our "honors graduates"? Just call the New York Life office nearest you". |
March 10, 1967 Life magazine |
1 |
$7.50 |
View Insurance 84 |
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| New York Life |
Three color 9 3/4" x 13 3/4" ad that is for the New York Life Insurance Company. This ad asks a good question, "Why buy life insurance from just any Agent? Look for one of the best." This ad has a picture that says it all, a First Place-style badge that is made out to New York Life. The text then says "A New York Life Agent. There are a number of reasons why he's special. First off, he's carefully selected, thoroughly trained. Backed by a company with 125 years experience. Another reason the New York Life Agent stands out from the crowd: Life insurance is his career. And he devotes all his working hours to it. And when it comes to professional awards, our Agents win their share. And then some. In fact, we have more members of the prestigious Million Dollar Round Table and the Women Leaders Round Table (industry-wide groups of top agents) than any other company. Now that you know something about their blue-ribbon qualifications, why not put one of our New York Life Agents to work for you". |
October 3, 1969 Life magazine |
1 |
$7.50 |
View Insurance 83 |
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| Occidental Life of California |
Black and white 9 1/2" x 13" ad for what they consider to be almost the best policies available. There is a picture of a man standing in his boxer shorts holding an armful of army ezpuipment including a rifle and the headline says that "There's one way to get a better insurance deal than ours." The text begins by talking about what Uncle Sam offers and at what price and admits that it is unbeatable because the government is footing part of the bill. It then talks about what is available for civilians and claims that Occidental Life of California has the best deal for them. It gives an example concerning a 32 year old man, reminds us that they have been selling insurance since 1931 and that they are the 9th largest life insurance company in the country. |
August 19, 1966 Life magazine |
1 |
$7.50 |
View Insurance 41 |
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| Occidental Life of California |
Black and white 9 1/2" x 13 1/2" ad for their Death Insurance. There is a picture of a hard-working housewife struggling to hang her clothes on a line placed past her fingertips as the headline reasons that "If you can't buy your wife a dryer, it's dumb to invest in life insurance. What you need is death insurance." The text goes into detail about this Death Insurance and mentions that it is less expensive than Life Insurance and that you can, at a later date, convert your Death Insurance to Life Insurance without a medical exam. |
April 19, 1968 Life magazine |
1 |
$7.50 |
View Insurance 28 |
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| Prudential |
Black and white 8 1/2" x 12" ad for the Prudential Life Insurance Company. The ad has a picture of a happy man with a policy from Prudential folded up in his coat pocket playing with his young son who looks like he wants to lick the policy. The ad headline claims this boy is "Safeguarded by daddy's Life Insurance" and there is a picture of the Rock of Gibraltar, just like always. |
October 1939 Better Homes & Gardens |
1 |
$9.00 |
View Insurance 37 |
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| Prudential |
Black and white 9 1/2" x13 1/2" ad for the Prudential Life Insurance Policies. There is a drawing of a mother and father sitting in their living room looking at information about a Prudential Life Insurance policy as they consider their two children playing with their toys and the dog. The ad mentions "5 Important Provisions in Life Insurance Policies that you should know about". These include 1) the four different ways you can direct your insurance company to pay the benefits, 2) the Waiver of Premium benefit, 3) the four ways you can have your dividends credited, 4) the ways that you can elect to pay your premiums and 5) if you stop paying premiums do you have the right to get your money back. |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Insurance 39 |
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| Prudential |
Black and white 9 1/2" x 13 1/2" ad for the Prudential Life Insurance Company. The ad has a photo of a smiling young boy who holds the larger piece of a turkey wishbone in his hand while the young girl he was competing with is looking very disappointed as she looks at her smaller piece. The ad headline lets us know that "There's a better way to make wishes come true!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 13, 1944 Life magazine |
1 |
$8.00 |
View Insurance 8 |
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| Prudential |
Black and white 9 3/4" x 13 1/2" ad that is for the Prudential Insurance Company of America. This ad is dedicated to nurses and the benefit they are giving to America during this time of war. There is a picture of a Armed Servuces Nurse standing proudly in the picture at the bottom of the page and the ad headline calls her "The girl who is pledged to Humanity". The quote that is given in this ad says that "I know that on every battlefield some women - such as I shall try to be - is helping to save the lives of American soldiers, perhaps the life of my own brother, perhaps your sweetheart. Nurses are needed everywhere, and so I am going to be a nurse...training here at home...with later a free choice of how I shall serve. I am going to help people get well, and someday I am going to be a better wife and mother, too, because of this training in the proud profession of nursing which the government will give me". Very good and aweinspiring. "Yes, nurses are needed - here at home in civilian hospitals and clinics as well as military. To train them, your government, through the U.S. Cadet Nurse Corps, offers to intelligent young women a professional education free...with smart sweet uniforms...a monthly allowance while learning...preperation for a wide choice of interesting work such as nursing executive, public health nurse, child health specialist, or anesthetist. And in any essential nursing job, you will be serving your country as well as yourself. If you are a high school graduate, between 17 and 35, with a good scholastic record, and in good health, get further information now at the nearest hospital or write U.S. Cadet Nurse Corps". |
May 8, 1944 Life magazine |
1 |
$8.00 |
View Insurance 73 |
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| Prudential |
Black and white 9 3/4" x 13 1/2" ad for the Prudential Insurance Company. At this time of giving during the Christmas season, this ad has a picture of a mother and a father, snuggling closely with their two young childen, as the youngest one is reaching up and grasping a ball n the Christmas tree. The ad text starts off by saying "Bless this house" and, then going on with, "Bless this house, O Lord we pray. Bless the people who live in it - with love and contentment and happiness of heart...with peace of mind and sturdy health. Bless this household with other things too...with adequate material for living in dignity and joy. Bless it with provision for the present, and with means for making the unknown future safe and secure. The Prudential Insurance Company has a history of over seventy years of making provision for family financial security. Through its many forms of life insurance, millions of Americans have established a happy peace of mind about their future, about providing for their families in case of the death of the breadwinner; about educating their children, protecting their businesses, ensuring an income for their retirement years. If your family is not already protected by Prudential, call your Prudential representative and talk over your life insurance needs with him. This is an ideal time of year to plan your Prudential program". |
December 17, 1945 Life magazine |
1 |
$8.00 |
View Insurance 99 |
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| Prudential |
Black and white 9 1/2" x 13" ad has a photo of a young man just out of the service sitting in his living room going through the items in his "Secure" box. The ad headline reminds you to "Keep your Service Insurance too!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 21, 1946 Life magazine |
1 |
$8.00 |
View Insurance 1 |
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| Prudential |
Black and white 9 1/2" x 13 1/2" ad for their Life Insurance. There is a picture of a young boy and girl sitting in the living room near the Christmas tree busily working on cutting out a card For Daddy with Love. The text talks about the various, standard gifts they have presented him with, some hand-made, because they feel confident that he will always protect him. It then gives all 'Daddys' another way to make that possible, life insurance with Prudential. You are urged to have a talk with your nearest Prudential agent to find out the many types of policies that are available. |
December 16, 1946 Life magazine |
1 |
$8.00 |
View Insurance 46 |
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| Prudential |
Full color 9 3/4" x 13 1/2" ad for Prudential 2-Way Protection just may be the thing for you. At the top of this ad is a picture of a male hand handing a lollipop to a youngster's hand and the headline states that "A child's world is lollipops, puppies and popcorn. But, if you weren't in the picture, know what your child might have to give up? His childhood". The text then says that "Prudential understands how you'd hate to see your children robbed of childhood. Sure, you want them to learn life isn't all lollipops. Only not overnight. But it could happen. If you fail to put a solid wall of security around your family, they might have to face grown-up problems. Long before they're grown-ups. Protect Their Growing Up. You can protect your children's 'growing up' years with the same insurance that protects your retirement years. It's called Prudential's 2-Way Protection". The continuation of this ad goes into more detail about this Protection. |
March 24, 1967 Life magazine |
1 |
$7.50 |
View Insurance 109 |
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| Prudential |
Full color 9 1/2" x 13 1/2" ad for Prudential Insurance Company. This ad has a drawing showing a two-story house with a very, very big front lawn and the ad headline says that "You've worked hard to move your family up in the world. But, if you weren't around, they might move in another direction. Down". Powerful words that indicates that we should read further. "Prudential understands how hard you've worked to give your family a better life. So hard, perhaps, you may have forgotten to protect it. In which case, if your family didn't have you, their foundation might be pulled right out from under them. And their way of life that took you years to build up could take an awful tumble. Keeping A Secure Home Secure. Your children won't have to grow up envying advantages they once took for granted. Not if you protect them with Prudential's 'continuing income' insurance. Prudential's 'continuing income' insurance guarantees your family a check ever month. Money for mortage or rent. Money for food and clothing. Money for the hundred and one things that are part of living. Something You Can Afford. You can provide for the future without giving up the better life you enjoy now. Let your Prudential man prove it. When it comes to taking the strain out of the future without straining your resources, Prudential understands". |
April 21, 1967 Life magazine |
1 |
$7.50 |
View Insurance 104 |
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| Royal Globe |
Three color 9 1/2" x 13 1/2" ad for the various types of Insurance that they offer in their Insurance Group. There is an amazing picture of the morning of April 16, 1947 in the harbor of Texas City when the freighter Grandcamp began a series of explosions that spread fire throughout the city streets. "Within hours, representatives of the Royal-Globe Insurance Group were at the scene expediting the payment of claims to hslp restore the homes and industry of this important port city". The text tells us how long the company has been in business, how many field offices it had and the number of agents, "all emmently qualified to write insurance for every type of risk". |
June 11, 1960 Saturday Evening Post |
1 |
$7.50 |
View Insurance 33 |
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| State Farm |
Black and white 9 1/2" x 12 1/2" ad for the need for insurance during these times of war. The ad has a photo of several men who are talking as they walk toward a policeman and has the title "Unwilling Saboteur". The ad tells the story of how "Jack", just like all other American workers, works long and hard. One night he happened to doze off as he was driving home. Now, without insurance his savings, and his life, are ruined and the war-effort has lost a good worker. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
1 |
$8.00 |
View Insurance 9 |
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| State Farm |
Black and white 9 3/4" x 13 3/4" ad for State Farm Mutual Insurance Company. This ad has a drawing of a young boy playing catch in the middle of a neighborhood street and, at the moment the ball is coming towards him, a car is coming towards him as the driver is waving his hand out the window. The ad says that "Constant alertness saves lives. It can also help you...save up to 40% on your auto insurance". It then says that you should "Read how careful drivers get top-notch protection at rock-bottom rates with State Farm Mutual. If you're a careful, wide-awake driver (like the man in the picture), you avoid auto accidents. Why should you pay as much for your auto insurance as careless, reckless drivers who are likely to cause accidents? At State Farm Mutual, we deliberately aim to insure careful drivers only. Careful, accident-free driving by State Farm members saves money. We pass the savings directly back in the form of low rates. Rates as much as 40 percent lower than the cost of equivalent protection with other good companies. You get this savings plus convenience and service. Our 3 million members (more than any other company insures) pay for their insurance semi-annually. They are served - in case of accident - by our own 7,000 agents and 700 claim expediters". At the bottom of this ad there is a "Can You Qualify?" box with eight questions on how you are driving. |
May 10, 1954 Life magazine |
1 |
$8.00 |
View Insurance 98 |
|
| State Farm |
Black and white 9 3/4" x 13 1/2" ad for the State Farm Insurance Company. The headline reads "Do you avoid passing on hills and curves? It can help you...save up to 40% on your auto insurance". The picture in this ad shows a truck driving slowly up a steep hill, signs indicating that it is a steep hill, with several cars creeping along behind him. The ad indicates that "If you use good judgement like the motorist in this picture, you're probably a careful driver at all times. It should be easy for you to qualify for membership with State Farm Mutual - the "careful driver insurance company". It should be easy for you to save up to 40 per cent on the cost of your auto insurance". At the bottom of the ad is a nine-point check-list entitled "Can You Qualify". |
July 5, 1954 Life magazine |
1 |
$8.00 |
View Insurance 59 |
|
| State Farm |
Black and white 9 3/4" x 13 3/4" ad that is for State Farm Mutual Automobile Insurance Company. This is an ad, according to the heading, for "The American Driving Ace" and, it shows in the picture below that, a man sitting in his car with pictures stuck on the side of his car, four adults and one child. The text says "The drunk driver. Alcoholics and other problem drinkers who make up a small minority of our population, are the most effective killers on our highways. They kill innocent men. Innocent women. Innocent children. And we all share in their guilt. Our indifference to the problem of alcohol on our highways results on 25,000 deaths each year. Year, after year, after year. It's time to do something. Write your governor. Your state legislators. Your judges. Tell them you support the National Highway Safety Bureau's plan to get drunk drivers off our highways. Get angry. Become obsessed. Scream your impatience. Demand legislation. It's do or die". |
October 10, 1969 Life magazine |
1 |
$7.50 |
View Insurance 96 |
|
| Travelers |
Three color 9 1/2" x 13" ad for their Group packages for firms with 10 to 24 employees. The headline calls this "A New Employee Christmas Package" and has a picture of an older man handing information to a younger man who has a Christmas wreath hanging on the wall behind him. The text touches on what is available as far as options and contains a coupon to be sent in for more information. |
December 1955 Fortune |
1 |
$8.00 |
View Insurance 44 |
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| Travelers |
Three color 10" x 14" ad for their affordable Life Insurance. There is a picture of a man coming toward his house after a day at work and he sees his wife and two children waiting for him at the window with smiles on their faces. The headline has him thinking "$51.75 a month means we'll keep our good life for good" and the text talks about why Jerry Darrow made this move and about some of the other moves he is going to make to to ensure the security of he and his family. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
1 |
$7.50 |
View Insurance 27 |
|
| Travelers |
Three color 10" x 13 1/2" ad for the insurance company that says that "Your home has been growing in more than population! (Have you figured its value lately?)". There is a picture of a father feeding his baby while his two other young children are laughing at what he is doing. The ad says "As your family has grown, the value of the house you live in has probably grown too. And while you've been adding youngsters, you've most likely been increasing your possessions as well - without keeping count. That's why, if you start figuring what your home and its contents are worth today, you'll be surprised at how much you really own - and how much you stand to lose. A fire or windstorm could destroy these things. A thief could steal many of them. Injury to a visitor, and a damage suit could take them away. With a new Travelers Package policy for homeowners, you can protect your house - and all that's in it - at it's cash value today. (Remember: if you're not fully insured, it's not enough)". Travelers handles all forms of personal and business insurance including Life, Accident, Group, Fire, Marine, Automobile, Casualty and Bonds. |
April 8, 1957 Life magazine |
1 |
$7.50 |
View Insurance 58 |
|
| Travelers |
Three color 9 1/2" x 13" ad for their Life Insurance. The ad has a series of drawings that are entitled "Charlie Dunn's fourfold blessing". The storyline has Charlie being told that his wife has given birth to triplets. Charlie is stunned because he had planned and saved for only one. An agent from Travelers just happened to be standing around the waiting room, briefcase in hand, and managed to calm Charlie down and sell him a policy at the same time. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine |
1 |
$7.50 |
View Insurance 15 |
|
| Travelers |
Three color 10" x 13 1/2" ad that is for The Travelers Insurance Companies. In this ad it shows a very dark night, storm clouds over a single three-story house on a land surrounded by trees. It hasn't started to rain yet but, the house is protected by a big red umbrella with a T on it. The ad says that "A storm isn't particular. Where will it strike? Who knows - trouble could come knocking on any door - maybe yours! Better put your home under The Travelers umbrella of insurance protection now. Then, should lightning start a fire or wind let the rain in on the rugs, you're covered. The Travelers can provide this protection in a complete program that also covers your car, your medical expenses, your mortgage, the children's education. See your Travelers man soon about the advantages of having one plan, one monthly check to pay...under The Travelers umbrella of insurance protection"' |
February 17, 1961 Life magazine |
1 |
$7.50 |
View Insurance 61 |
|
| Travelers |
Three color 10" x 13 1/2" ad that indicates that Life Insurance from Travelers is the best way to go. The picture has four children, and a dog, standing outside and working on being an orchestra. As they stand around somewhat playing their instruments the only one that has a happy outlook, a red umbrella over her head, is the young girl. The first sentence says "When I grow up"...what? and says that "Whatever she hopes to be, her chances are better beneath The Travelers umbrella of insurance protection". They claim that this is the sure way to make her college education a certainty. As a sign of the times you are told to "look in your Yellow Pages for the name of your Travelers man". |
April 14, 1961 Life magazine |
1 |
$7.50 |
View Insurance 50 |
|
| Travelers |
Three color 9 1/2" x 13" ad for your Homeowners Insurance as well as the other kinds they offer. There is a picture of two moving men who are delivering a piano to the home of a buyer. The truck is parked in the driveway and while one chubby mover is sitting on the bench smoking a cigar and playing the keys the other mover is leaning on the back and listening dreamily to the music being played. The ad headline says "Protect on delivery" and the text reminds you that as you add more items to what you possess don't forget to have your insurance renewed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1961 Saturday Evening Post |
0 |
$7.50 |
View Insurance 24 |
Temporarily |
| Travelers |
Three color 9 1/4" x 12 1/2" ad for their Health Insurance. The ad has a black and white photo of a man who has climbed to a high limb on a leafless tree to try and get down a cat who seems very happy just standing on the limb. Over this man's head is a Red Umbressa with a "T" and the ad headline asks the question "Would breaking a leg put you out on a limb?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 9, 1962 Life magazine |
0 |
$7.50 |
View Insurance 12 |
Temporarily |
| Travelers |
Three color 9 3/4" x 13" ad for Travelers Insurance Companies. The picture in this ad is of a nighttime curve on a two-lane roadway without any traffic. There are no lights on the roadway and someone has had car trouble. There is one person standing on the inside of the curve, waiting, as the other is standing in the telephone booth talking, trying to get help for their car. There is a Travelers umbrella over the phone booth, fortunately. The ad text asks "Local? Or long distance? If you have an accident, does your insurance company have someone close at hand to help? Answer 'yes' if you're under the Travelers umbrella of insurance protection. Thousands of Travelers agents and claim men blanket the country. No matter where you travel, you're never farther than a local phone call from a helpful Traveler's man. And this extra service costs you nothing extra! Travelers rates for careful drivers are as low as any other insurance company's. You pay no more than you pay with so-called 'cut-rate' companies that sell over the counter. Your Travelers man can handle the insurance on your life and health and home as well as your car - arrange it so you pay for everything with just one check a month. For one man, one plan, one check to pay, make a local call to your Travelers agent". |
March 9, 1962 Life magazine |
2 |
$7.50 |
View Insurance 106 |
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| Travelers |
Three color 10" x 13" ad for how and when you should look at increasing your insurance. The picture is of a home that is having enlargement done to it and the husband and wife are out there looking over plans. As they stand there deep in thought the red Travelers umbrella is perched above the two of them. The ad says that "When your house sprouts wings, call us. Adding a new wing? New appliances? New furniture? Put them under the Travelers umbrella of insurance protection". The ad says that, even if you are not adding onto your house, call your insurance man and find out if there is not some improvement in insurance. |
April 24, 1962 Look magazine |
1 |
$7.50 |
View Insurance 51 |
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| Travelers |
Three color 9 1/2" x 13" ad for their Life Insurance. There is a picture of two couples sitting in a living room for an evening get-together playing cards while a young boy with the Travelers Insurance Company over his head sits listening from the stairs. The headline asks "What's in the cards for your son? and the text talks about what you should be aware of if you were no longer around to support him. You are urged to contact the agent from Travelers to take care of all you insurance needs. |
December 7, 1962 Life magazine |
1 |
$7.50 |
View Insurance 48 |
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| Travelers |
Three color 9 1/2" x 12 1/2" ad for the concept of Life Insurance. The ad has a black and white photo of a mother trying to take care of her four children while she works in the kitchen. The photo has a red Travelers Umbrella over her head and the headline asks the question "Could your wife hold down a second full-time job?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1963 Life magazine |
1 |
$7.50 |
View Insurance 7 |
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| Travelers |
Three color 9 3/4" x 13 1/2" ad for The Travelers Insurance Companies. This ad has a photo of the front of a house that is sitting in the countryside and there is a Red Umbrella with a "T" on it over the front door. The ad headline tells us that "If your house is over 2 years old, it's probably under-insured". It then tells us, "But it won't be, if you protect it with a Homeowners policy under the Travelers insurance umbrella. Your Travelers man helps you figure what your house and contents are worth today. So if there's a fire, a windstorm or a burglary - or someone is hurt on your property - you're really covered. You can protect your family, too, with new Homewoners Life Insurance from The Travelers, available now in most states. Get your Car, Life and Health insurance from your Travelers agent or broker, too. Knowing all your needs, he's sure nothing is overlooked, yet nothing is overinsured". |
February 21, 1964 Life magazine |
1 |
$7.50 |
View Insurance 63 |
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| Travelers |
Three color 9 3/4" x 13 1/2" ad for Travelers Life Insurance. This ad shows the arm of a man wearing a black suit reaching out and holding up a small, red umbrella with a "T" emblazoned on it. The text by the man's hand says that "For all kinds of coverage in a single plan, call your Travelers Man". The headline for this ad says that "If someone offers to insure you till you're 65, then give you all your money back...take him up on it". The text then says that "There's no catch. Your Travelers man has a special Life Insurance policy that protects you and your family till you're 65 - then pays you back every cent of the annual standard premium you've paid. You can take the amount in a lump sum or in monthly payments for life. Or you can leave the insurance in force and pay no more premiums. Your Travelers agent can also take care of your Homeowners, Car and Health Insurance. (By getting all your insurance under the Travelers umbrella, you know that everything's covered and nothing's covered twice.)" |
January 29, 1965 Life magazine |
1 |
$7.50 |
View Insurance 103 |
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| Travelers |
Three color 9 3/4" x 13 3/4" ad for Travelers Insurance. This ad talks about the fact that you can "Now cover everything with just one check a month" by going with the Travelers Insurance Company. At the top of this ad they break it down saying, first, that One Monthly Check "pays for your Travelers Car Insurance. And in most states, Travelers doubles your maximum medical benefits at no extra cost if you use seat belts". Then, it talks about The Same Monthly Check "can take care of your life insurance. (Ask about the Travelers Money-Back Life Insurance Policy that can pay you back, even more money than you put in". Then, it says that The Same Monthly Check "pays for your Travelers Homeowners Policy to protect you if you have a fire, if burglars break in or if somebody is injured on your property". Lastly, we see that The Same Monthly Check "can include Travelers Accident and Health Insurance that protects your family at home and away from home". This complete insurance is illustrated by a picture of the home: an umbrella over the suitcases, one over the man loading the car, another one over the people in the car and a fourth one over the entry way to the house. The ad claims that "Travelers new Umbrella Plan combines all your insurance - personal or business - into equal, easy monthly payments. Nothing's overlooked. Nothing's over-insured. One man takes all the worries off your back". |
April 22, 1966 Life magazine |
1 |
$7.50 |
View Insurance 67 |
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| Travelers |
Three color 10" x 13 1/2" ad that says that Travelers can help you "Follow the fish to Florida for a week every winter when you quit working. How?" They answer that question by saying "With Travelers Money-Back Life Insurance. It guarantees you protection when you need it and independence when you want it". There is a picture of a 30 or 40 foot boat coasting in the ocean with a person or two fishing and you wonder if it is someone who is retired and has Travelers. The ad seems to imply that this person does have Travelers and they got that boat for $650 per week. The ad questions you by saying "Sound like the sort of thing you'd like to do every year when you stop working?" If so than you had better talk to your Travelers man now. |
May 20, 1966 Life magazine |
1 |
$7.50 |
View Insurance 52 |
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| Travelers |
Three color 9 1/2" x 13" ad for their Umbrella Plan concerning one company covering all of your needs for insurance. The ad has a picture of a man washing his car in front of his house while his wife brings their child out to play. There are various red umbrellas over the different parts of his life that Travelers is protecting such as his car, his life, liability for his house and other various needs. The ad headline says that by using Travelers you can "Now cover everything with just one check a month". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 18, 1966 Life magazine |
1 |
$7.50 |
View Insurance 23 |
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| Travelers |
Three color 9 3/4" x 13 3/4" ad that talks about their Travelers Umbrella Payment Plan. Pictured is a scene in a drug store where the pharmacist is busy dealing with two customers in his crowded, cramped store. There are four red umbrellas here, one over each of the two customers, one over the pharmacist and one over the cash register. These are tied to "One Monthly Check takes care of all the insurance on your business. For instance, Travelers Fire Insurance that protects your building, its contents and business income". The second one says "The Same Monthly Check includes Travelers General Liability Insurance that protects you if a customer is unjured in your store, or by a product you sell". Next, is "The Same Monthly Check pays for your Travelers Burglary, Theft and Robbery Insurance. (Or you can combine all your property and liability coverages in a Travelers ONE Policy that saves you up to 15% - sometimes more)". Lastly, there is "The Same Monthly Check can pay for a Travelers Retirement Fund for yourself and your employees. (You can pay for all your personal Travelers Insurance with one monthly check, too.)". The bottom of the ad says it all, with the headline stating that you can "Now cover everything with just one check a month" and then saying that "Travelers new Umbrella Payment Plan combines all your insurance - business and personal - into equal, easy monthly payments. Nothing's overlooked. Nothing's over-insured. One man takes all the worries off your back. Your Travelers Man". |
October 14, 1966 Life magazine |
1 |
$7.50 |
View Insurance 90 |
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| Travelers |
Three color 9 3/4" x 13 1/2" ad that is for Travelers Money-Back Life Insurance. The photo in this ad shows the outside of a barn where a man has three old cars there and he is underneath the one working on the front end. The headline asks "After years and years working in somebody else's business, how can you set up your own?". That's a good question. A question that has been worked over by many different people. Let's see what they have to say. "Along with the gold watch, suppose you do get the proceeds of a profit-sharing fund. And a pension. Even so, you still may not have the cash to turn your hobby into a retirement business you can run for kicks...and a small profit. The stake you need could be available if you give your Travelers Man a few minutes now to explain how Travelers Money-Back Life Insurance works. It's life insurance you'd want anyway to protect your growing family. But when the children are grown and no longer so dependent on you, Travelers Money-Back Life Insurance lets you be your own beneficiary. It can even pay you back more money than you paid in. Take it, and invest it in the sort of retirement you've always dreamed about". |
March 10, 1967 Life magazine |
1 |
$7.50 |
View Insurance 89 |
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| Travelers |
Three color 9 1/2" x 13 1/4" ad that is for Travelers Money-Back Life Insurance. This ad has a photo of an older gentleman who is standing there with his horse. The man is wearing a white shirt, white scarf, white pants, white shoes and he is holding a white hat as he holds on to the horse, who is also white, but he seems, like the man, to have some gray in him. The ad headline says that "When they turn you out to pasture, buy it". It then tells you that "Spending your retirement years sitting and looking at the landscape can be a lot more enjoyable when you own it. And $45,000 from Travelers Money-Back Life Insurance can help you do just that, along with the money that will be coming in from your retirement benefits. What is Travelers Money0Back Life Insurance? During your working years, it's the kind of insurance you'd want anyway to protect your family and your home. If anything happens to you, it pays off the way al life insurance does. But if nothing happens to you, it still pays off - with every cent you put in, and maybe even more". |
May 26, 1967 Life magazine |
1 |
$7.50 |
View Insurance 69 |
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| Union Central Life Insurance Company of Cincinnati |
Black and white 9 1/2" x 13 1/2" ad that indicates that this company is looking for people to work in their sales force. The ad tells a story of a man working at a manufacturing company which was having its workload reduced due to the war. This man was unsure how long his job would last so he began looking around for something else. He was recommended to this company and underwent capability test which led to a complete training program which has allowed him to become a successful salesman. The last picture shows a male hand mailing an envelope to the company and the caption urges people over 45 to give it a try. |
October 26, 1942 Life magazine |
0 |
$8.00 |
View Insurance 38 |
Temporarily |
