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| Bosco |
Black and white 4 3/4" x 10 1/4" ad for their Milk Amplifier. The ad has three childish drawings with the captions "Delicious chocolaty Bosco is not only....a tasty treat...and a body-buiilder...it's 3 times thriftier, too." |
February 1950 Woman's Day |
1 |
$4.00 |
View Drink Mix 3 |
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| Bosco |
Black and white 4 3/4" x 10 1/4" ad for their Milk Amplifier. The ad has a series of childish drawings with the captions "You can make....3 times more...chocolaty delights...with body-building Bosco". |
May 1950 Woman's Day |
1 |
$4.00 |
View Drink Mix 1 |
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| Kraft |
Full color 5 1/4" x 9 3/4" ad for their Quick Serve Cocoa Mix. The ad has a drawing of a mother pouring hot water into two cups that are sitting on the kitchen table while her two children race for the table. The ad headline calls this a "New family thriller from Kraft. Makes Rich, Nutritious Hot Cocoa when you Just Add Water". |
January 1950 Woman's Day |
1 |
$4.00 |
View Drink Mix 2 |
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| Minute Maid |
Full color 9 1/2" x 13" ad for their Lemonade Mix and their Lemonade Stand Kit. Over a drawing of two children working their stand and selling to kids and adults alike is the headline saying "Mothers! Help your children have fun...make money, too! Lemonade Stand Kit for only 35 cents and 2 can tops from Minute Maid Lemonade". The ad gives a general list of the items you get in this kit and claims that "Boys and girls can make as much as $1.25 to $2.00 a day selling ice-cold Minute Maid Lemonade and Pink Lemonade". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1956 Life magazine |
1 |
$5.00 |
View Instant Drink Mix 7 |
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| Tang |
Full color 9 1/2" x 13" ad for their Breakfast Drink. The ad has a picture of a breakfast table in the city. On the table, in focus, is a chilled glass of Tang along with a spoon, a coffee pot and a piece of toast. Behind these items, slightly out of focus, is the skyline of a city under the morning sun. The ad headline implores you to "Wake up to Tang" and another headline calls it the "New instant breakfast drink with more Vitamin C than orange juice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine |
1 |
$4.50 |
View Tang 5 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad for their Powdered Instant Breakfast Drink. There is a picture of a breakfast table with a plate of several pieces of fruit, a cup of coffee, a glass of Orange Drink and the jar of Tang that was used to create this glass. The headline urges you to "Wake up to Tang" and claims that it has "More vitamin C than orange juice". The text talks about the "fresh, wake-up taste" and talks about the Vitamin C and Vitamin A this product contains. After the headline compared it to Orange Juice the text compares it favorably to Tomato Juice and says that it "mixes instantly in ice cold water". |
January 25, 1960 Life magazine |
1 |
$4.50 |
View Instant Drink Mix 9 |
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| Tang |
Full color 9 1/2" x 13" ad for their Instant Breakfast Drink. The ad has a drawing of a young boy in a boxing ring wearing gloves that are bigger than his head crouching and throwing a punch. The ad headline claims that Tang has "A new Punchier Taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1961 Life magazine |
1 |
$4.50 |
View Tang 4 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad for their NEW Grapefruit Flavor Instant Breakfast Drink. There is a picture of a ripe Grapefruit with the words "There's Natural Grapefruit Flavor in new Grapefruit Flavor Tang. The Instant Breakfast Drink." The caption over a picture of the original Orange flavor and the new Grapefruit flavor next to a glass and a container with several portions made says that "Now There Are Two". The text reminds you that you can mix it up either by the decanter or a glass at a time and that Tang has "More vitamin C than grapefruit or orange juice". |
February 2, 1962 Life magazine |
1 |
$5.00 |
View Instand Drink Mix 10 |
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| Tang |
Full color 9 1/2" x 13" ad that shows you just how much you get in every 21-ounce jar. Above a picture of one jar, next to the information that it provides "more vitamin C than orange or tomato juice" and the mention of the easy-to-hold jar and the easy-to-find label, is an army of filled glasses which is identified as being "A week's supply for a family of five in every 21-ounce jar". |
September 1963 McCall's |
1 |
$5.00 |
View Tang 11 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad from one of their most effective advertising tie-ins, NASA. The ad has a large picture of a United States space capsule floating in space above the earth with the caption "Tang was chosen for the Gemini astronauts". Also in the ad is a smaller picture of a mother standing behind her young son with a jar of Tang in the kitchen counter in front of them with the caption"...and for the Ryans". The ad text assures us that "On every American space flight since Gemini IV the astronauts drank Tang" and it goes on to imply that if it's good enough for them it should be good enough for you and your family. |
July 1, 1966 & September 30, 1966 Life magazine |
2 |
$5.00 |
View Tang 6 |
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| Tang |
Full color 9 1/2" x 13" ad for this Instant Breakfast Drink with a tie-in to the NFL. There is an interesting picture with a family sitting down to breakfast at a table set up on the middle of the field at the Los Angeles Coliseum. The three children, one in a high chair, and their parents are having cereal, coffee and glasses of Tang all around and the headline challenges you to "Start off your team with more vitamin C". The text says that "The NFL does" by using Tang because "Tang has more vitamin C than any other orange juice you can buy" and has an "Actual NFL Team Training Table Menu" off to the right that shows Tang being the first item on the list. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$4.50 |
View Tang 8 |
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