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| Bosco |
Full color 9 3/4" x 13 3/4" ad for Bosco Milk Amplifier. This ad has a drawing of a mother cow and her baby standing in the meadow and the baby has turned to her mother and is saying, "Mama, why can't I have Bosco in it" causing her mother to look at her very wide-eyed. The ad headline assures us that "Everybody loves Bosco and Milk!" and the ad text adds more to the story. "Children and grown-ups everywhere are drinking more milk with delicious, chocolate-flavored Bosco added. Bosco is rich in iron, and iron is essential to help build good red blood. Bosco and milk is so quick and easy to mix. Just stir a spoonful in a glass of milk...it's ready. And it's economical, too. Buy delicious, iron-rich Bosco today from your milkman or grocer". At the bottom of the ad there is a picture of the product, just in case you forget what it looks like. |
April 28, 1941 Life magazine |
1 |
$9.00 |
View Drink Mix 18 |
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| Bosco |
Black and white 4 3/4" x 10 1/4" ad for their Milk Amplifier. The ad has three childish drawings with the captions "Delicious chocolaty Bosco is not only....a tasty treat...and a body-buiilder...it's 3 times thriftier, too." |
February 1950 Woman's Day |
1 |
$8.00 |
View Drink Mix 3 |
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| Bosco |
Black and white 4 3/4" x 10 1/4" ad for their Milk Amplifier. The ad has a series of childish drawings with the captions "You can make....3 times more...chocolaty delights...with body-building Bosco". |
May 1950 Woman's Day |
1 |
$8.00 |
View Drink Mix 1 |
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| Kool-Shake |
Full color 9 1/2" x 13 3/4" ad for the Mix that allows you to make Milk Shakes at home. There is a drawiug of two excited kids behind three glasses containing the three flavors being offered. The headline has the boy saying "Wow!" and the girl responding with "Kool-Shake tastes like a soda fountain shake!" and the text claims that it will foam right up into the glass. It also gives instructions to add it to milk and sugar before shaking, shows a picture of the package and claims that it will make two milk shakes and will only cost 6 cents. |
May 21, 1956 Life magazine |
1 |
$8.00 |
View Instant Drink Mix 12 |
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| Kraft |
Full color 5 1/4" x 9 3/4" ad for their Quick Serve Cocoa Mix. The ad has a drawing of a mother pouring hot water into two cups that are sitting on the kitchen table while her two children race for the table. The ad headline calls this a "New family thriller from Kraft. Makes Rich, Nutritious Hot Cocoa when you Just Add Water". |
January 1950 Woman's Day |
1 |
$8.00 |
View Drink Mix 2 |
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| Minute Maid |
Full color 9 1/2" x 13" ad for their Lemonade Mix and their Lemonade Stand Kit. Over a drawing of two children working their stand and selling to kids and adults alike is the headline saying "Mothers! Help your children have fun...make money, too! Lemonade Stand Kit for only 35 cents and 2 can tops from Minute Maid Lemonade". The ad gives a general list of the items you get in this kit and claims that "Boys and girls can make as much as $1.25 to $2.00 a day selling ice-cold Minute Maid Lemonade and Pink Lemonade". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1956 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 7 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad that is for Tang Instant Breakfast Drink. This ad starts off with the statement that this "New breakfast drink discovery gives you More Vitamin C Than Orange Juice". That sounds amazing, right! Then there is a drawing that shows an opened jar of the Tang Instant Breakfast Drink next to a glass filled with a delicious-looking drink and the lady is holding a spoon over it, filled with more of the Tang. Printed on this ad are the words "New! Instant! Just Mix With Cold Water". In the lower right side of this ad there is a box with the words "More Vitamin C than Mother Nature puts in the finest orange or grapefruit juice. You need this vitamin every single day - your body doesn't store it. More Vitamin A than the best tomato juice, too. No Squeezing, No Unfreezing - your Tang jar needs no refrigeration. You make Tang fresh, as much as you want at a time, a glass or a quart. Real Wake-Up Taste all its own. Never acid-y. Always the same sunny goodness, glass after glass. Add Tang to your shopping list now". |
June 29, 1959 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 17 |
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| Tang |
Full color 9 1/2" x 13" ad for their Breakfast Drink. The ad has a picture of a breakfast table in the city. On the table, in focus, is a chilled glass of Tang along with a spoon, a coffee pot and a piece of toast. Behind these items, slightly out of focus, is the skyline of a city under the morning sun. The ad headline implores you to "Wake up to Tang" and another headline calls it the "New instant breakfast drink with more Vitamin C than orange juice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 5 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad that is for Tang Instant Breakfast Drink. This ad has a picture of a beautiful morning with a table set with a full glass of Tang next to a bowl of cereal with bananas and other fruits added, in front of a slightly out-of-focus scene showing a bridge and a vast city as the ad tells us to "Wake up to Tang". It then tells us that Tang is the "New breakfast drink discovery with more Vitamin C than orange juice!". It then tells us that "There's no summer vacation from your need for Vitamin C. You need it every single day of the year. You can't store it up for tomorrow. Tang provides more vitamin C than fresh or frozen orange or grapefruit juice. More protective vitamin A, too than tomato juice. New Tang is instant. No squeezing, no unfreezing. Tang's fresh wake-up taste blossoms out in plain cold water - always golden-good, never acid-y. Keep plenty on hand. It really puts the 'good' in 'Good Morning'". |
August 31, 1959 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 19 |
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| Tang |
Full color 9 3/4" x 13 3/4" ad that is for Tang Instant Breakfast Drink. This ad, beneath the words "Happiest thing that ever happened to breakfast" shows a man and a woman tapping their glasses of Tang together in attempt to celebrate another morning. It is obvious they are sitting at the table; white tablecloth, a cup of coffee, a loose spoon sitting in the middle of the tacle and an opened jar of Tang is what I see. The text says "Tang - more vitamin C than orange juice" and then that "Tang is the new instant breakfast drink - nothing to squeeze, nothing to unfreeze. It gives you a double helping of important vitamins. Vitamin C - more of the Vitamin C you need every day than you get from fresh or frozen orange or grapefruit juice. Vitamin A - another resistance-building vitamin, so important in flu and colds season. Tang gives you more vitamin A than even tomato juice. Tang mixes instantly in ice cold water, by the glass or by the quart. When you mix your breakfast Tang, make plenty and keep it chilling in the refrigerator. This wake-up drink is always golden good". |
January 11, 1960 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 16 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad for their Powdered Instant Breakfast Drink. There is a picture of a breakfast table with a plate of several pieces of fruit, a cup of coffee, a glass of Orange Drink and the jar of Tang that was used to create this glass. The headline urges you to "Wake up to Tang" and claims that it has "More vitamin C than orange juice". The text talks about the "fresh, wake-up taste" and talks about the Vitamin C and Vitamin A this product contains. After the headline compared it to Orange Juice the text compares it favorably to Tomato Juice and says that it "mixes instantly in ice cold water". |
January 25, 1960 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 9 |
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| Tang |
Full color 10" x 13 1/2" ad that asks the question "What's got into Tang" and answers it with the large print headline, "A New Bolder Taste". The picture, with a background of drawings, has a young boy leaning to kiss a young girl, who seems unsure but she is leaning towards him somewhat. On the table in the foreground it has a container of Tang, a container of juice filled about 3/4 of the way and a filled glass of Tang. The first sentence of the ad says there is "Nothing bashful about the new taste of Tang". They remind us to always use ice cold water when we make a glass of Tang. |
April 14, 1961 Life magazine |
1 |
$7.50 |
View Instant Drink 13 |
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| Tang |
Full color 9 1/2" x 13" ad for their Instant Breakfast Drink. The ad has a drawing of a young boy in a boxing ring wearing gloves that are bigger than his head crouching and throwing a punch. The ad headline claims that Tang has "A new Punchier Taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1961 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 4 |
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| Tang |
Full color 9 3/4" x 13" ad that reminds us that "For breakfast, Tang tastes so good when it's good and cold!". The photo in the ad is a very icy situation showing a bottle of Tang, a glass filled with the product and the remainder of a juice bottle. The ad text tells us that "Tomorrow for breakfast let Tang surprise you. Just mix a decanterful tonight and refrigerate. The cold fact is: one night in your refrigerator makes a new drink out of Tang. And Tang gives you more vitamin C than orange juice...plus vitamin A. So for breakfast tomorrow morning wake up to Tang. But make it good. Make it cold. Make it good and cold!". |
October 13, 1961 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 15 |
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| Tang |
Full color 10" x 13 1/2" ad that is another that is trying to remind us that Tang is very good for breakfast. In the photo it to be taking place in the middle of the ocean in the far North. We have the water with a lot of ice and there is a bottle of Tang, a container nearly filled up with Tang and a breakfast glass daintly topped off with chilled Tang. The headline says that "For breakfast, Tang tastes so good when ilt's good and cold!". It then says that "Tomorrow for breakfast let Tang surprise you. Just mix a decanterful tonight and refrigerate. The cold fact is: one night in your refrigerator makes a new drink out of Tang. And Tang gives you more vitamin C than orange juice...plus vitamin A. So, for breakfast tomorrow morning wake up to Tang. But make it good. Make it cold. Make it good and cold!". |
November 10, 1961 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 14 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad for their NEW Grapefruit Flavor Instant Breakfast Drink. There is a picture of a ripe Grapefruit with the words "There's Natural Grapefruit Flavor in new Grapefruit Flavor Tang. The Instant Breakfast Drink." The caption over a picture of the original Orange flavor and the new Grapefruit flavor next to a glass and a container with several portions made says that "Now There Are Two". The text reminds you that you can mix it up either by the decanter or a glass at a time and that Tang has "More vitamin C than grapefruit or orange juice". |
February 2, 1962 Life magazine |
1 |
$7.50 |
View Instand Drink Mix 10 |
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| Tang |
Full color 9 1/2" x 13" ad that shows you just how much you get in every 21-ounce jar. Above a picture of one jar, next to the information that it provides "more vitamin C than orange or tomato juice" and the mention of the easy-to-hold jar and the easy-to-find label, is an army of filled glasses which is identified as being "A week's supply for a family of five in every 21-ounce jar". |
September 1963 McCall's |
1 |
$7.50 |
View Instant Drink Mix 11 |
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| Tang |
Full color 9 1/2" x 13 1/2" ad from one of their most effective advertising tie-ins, NASA. The ad has a large picture of a United States space capsule floating in space above the earth with the caption "Tang was chosen for the Gemini astronauts". Also in the ad is a smaller picture of a mother standing behind her young son with a jar of Tang in the kitchen counter in front of them with the caption"...and for the Ryans". The ad text assures us that "On every American space flight since Gemini IV the astronauts drank Tang" and it goes on to imply that if it's good enough for them it should be good enough for you and your family. |
July 1, 1966 & September 30, 1966 Life magazine |
2 |
$7.50 |
View Instant Drink Mix 6 |
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| Tang |
Full color 9 1/2" x 13" ad for this Instant Breakfast Drink with a tie-in to the NFL. There is an interesting picture with a family sitting down to breakfast at a table set up on the middle of the field at the Los Angeles Coliseum. The three children, one in a high chair, and their parents are having cereal, coffee and glasses of Tang all around and the headline challenges you to "Start off your team with more vitamin C". The text says that "The NFL does" by using Tang because "Tang has more vitamin C than any other orange juice you can buy" and has an "Actual NFL Team Training Table Menu" off to the right that shows Tang being the first item on the list. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Instant Drink Mix 8 |
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