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| Full color 9 1/2" x 13 1/2" ad for America's Beverage of Moderation. This ad is one of the series with the difficult task of convincing Americans that "Beer belongs...enjoy it". This ad features a drawing by John Gannam that is called After the Wedding. This picture is Number 5 in the series Home Life in America and shows two men in tuxedos collapsed into chairs each holding a glass of beer. A woman stands over them as another couple look out of the window, presumably at the bride and groom leaving the festivities. The room, although finely adorned, is a shambles due to the activities that had recently gone on. The text talks about the "home-loving land of ours" and claims that no beverage is more "at home" than good American Beer and Ale. It claims that the "American heritage of personal freedom" gives us the right to enjoy Beer, yet it does mention "sensible moderation". |
June 30, 1947 Life magazine |
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$6.00 |
View Other Beer / John Gannam |
Sold Out - |
| Full color 9 1/2" x 13 1/2" ad for America's Beverage of Moderation. The ad has a drawing which is entitled Impromptu Concert and is mentioned ad Number 39 in the series "Home Life in America". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 27, 1950 Life magazine |
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$6.00 |
View Gannam 2 |
Sold Out - |
| Full color 9 1/2" x 13" ad for Coffee enjoyment. The ad has a very cute drawing by John Gannam of a mother holding her red-haired baby. The ad headline has the mother saying to her child "Bless your Daddy's heart - He's making Coffee!". The three smaller pictures in this ad are captioned "M-m-m! Nothing Smells as Good as Coffee!", "M-m-m! Nothing Tastes as Good as Coffee!" and finally "M-m-m...Nothing Satisfies Like Coffee!". |
May 22, 1950 Life magazine |
1 |
$5.50 |
View Coffee 23 |
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| Full color 9 1/2" x 13" ad for America's Beverage of Moderation. The picture is listed as being Number 43 in the series Home Life in America and is entitled Showing Off the Engagement Ring. This ad has a picture of a room filled with well-dressed people with the men gathered together enjoying beer that is being poured from bottles into tall glasses and the women gathering around a woman in a red dress who is showing off the new ring on her left hand. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1950 McCall's |
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$6.00 |
View Gannam / Other Beer |
Sold Out - |
| Full color 9 1/2" x 13" ad for Coffee Enjoyment. The ad has a very cute drawing of a red-haired mother holding her red-haired baby as they wait for the coffee that Daddy is brewing. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1950 Life magazine |
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$5.50 |
View Gannam 3 |
Sold Out - |
| Full color 9 1/2" x 13" ad that was drawn for the America's Beverage of Moderation ad series. The drawing is entitled "Picnic at the New Homesite" and is listed as Number 54 in the series "Home Life in America". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 16, 1951 Life magazine |
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$6.00 |
View Gannam 1 |
Sold Out - |
| Full color 10" x 13" ad for America's Beverage of Moderation. This drawing shows two couples sitting in a living room sharing tall glasses of beer while talking and looking at an aquarium that is sitting on an end table. The drawing is called Showing off the New Aquarium and is identified as being Number 60 in the series "Home Life in America. The text of the ad, which came out six years after the end of World War II and during the Korean War states "In this friendly, freedom-loving land of ours-beer belongs...enjoy it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
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$6.00 |
View Other Beer 103 |
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| Full color 10" x 13 1/2" ad for America's Beverage of Moderation drawn by John Gannam from the series Home Life in America. This ad, Number 72 in that series, is entitled Teaching Guests the Square Dance and shows a group sitting on a patio on a summer night drinking beer and smoking cigarettes as one couple swing and circle. The ad says "In this friendly, freedom-loving land of ours - beer belongs...enjoy it!". There is a smaller picture that shows several plates of different foods with the caption "Beer and ale - mealtime favorites". |
September 1952 McCall's |
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$6.00 |
View Other Beer 125 |
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| Full color 9 1/2" x 14" ad for America's Beverage of Moderation. This ad that urges the consumption of Beer and Ale for a friendly atmosphere and a way to enjoy pleasant company has a picture that is entitled Fiesta Time in the Southwest and is Number 73 in the series "Home Life in America". The picture shows several people sitting on a patio drinking beer and watching a lady in a Spanish outfit prepare to dance and the text says "In this friendly, freedom-loving land of ours - beer belongs...enjoy it!". |
October 1952 McCall's |
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$6.00 |
View Beer Other 109 |
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| Full color 9 1/2" x 13 1/2" ad with a drawing by John Gannam for America's Beverage of Moderation. The picture, entitled Thanksgiving Dinner is no. 101 in the series Home Life in America. shows the most important moment in this great day, when the turkey is being brought from the kitchen. There is a large group of dressed-up people of all ages gathered around the dining room table as a lady emerges through the kitchen door with a perfectly cooked turkey in her hands. Most of the people rise from their seats as thought the Queen herself had come through the doors. The caption in the ad insists that "In this friendly, freedom-loving land of ours...Beer Belongs - Enjoy It!". |
November 1954 Woman's Home Companion |
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$8.00 |
View Other Beer / Gannam |
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