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Ann Delafield |
Black and white 5" x 13 1/2" ad for her Reducing Plan. There is a picture of her Before weighing 143 lbs and another of her After down to an attractive 116 lbs. This plan, which the ad says is available at Rexall Drug Stores everywhere, contained A Big Beauty Book, 30 days' supply of Appetite Reducing Wafers and 30 days' supply of Vitamins. The text mentions that it is less expensive then other plans but does not mention what the price is. |
April 1953 Woman's Home Companion |
1 |
$8.00 |
View Weight 4 |
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Ayds |
Black and white 5" x 13 1/2" ad for their Reducing Plan Vitamin and Mineral Candy. Shown at the top and in several smaller pictures is Joan Caulfield. The headline asks "Too Fat? Joan Caulfield has news for you!" and makes the claim that it is "Guananteed - A lovelier figure with the very First Box". The text makes the normal claim, still being used, that you should eat one of these before a meal and it will curb your appetite. The price given is $2.98 per box. |
October 1952 McCall's |
1 |
$8.00 |
View Weight 3 |
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Ayds |
Black and white 9 1/2" x 13" ad with an endorsement from actress Hedy Lamarr. The ad has her asking "Want to Lose Weight? Listen to Hedy Lamarr". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 4, 1953 Life magazine |
1 |
$8.50 |
View Celeb Female 173 / Weight |
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Ayds |
Black and white 9 1/2" x 13" ad for their Weight Loss Plan. The ad has a photo of The Morgan Twins who are better known as Gloria Vanderbilt and Lady Thelma Furness. The ad describes how they use this product to fit into their elaborate gowns. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
1 |
$8.00 |
View Weight 2 |
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Ayds |
Black and white 9 1/2" x 13" ad for their Reducing Candies. This ad tells the story of Christine Stanley who is a German lady who had struggled with being heavy since she was a child. Her husband met her when he was stationed in Germany and they married and had two children. He was sent to Thailand and she stayed with the children and became determined to lose weight, the safe way. The ad has two pictures of her, both in bathing suits. In the first picture she is shown with one of her children at the beach and the second picture is also taken at the beach and, as the headline says, "I lost 86 pounds before my husband came home on leave". The text tells of his surprise when he came home and gives her "before" and "after" measurements. |
February 13, 1970 Life magazine |
1 |
$7.50 |
View Weight 6 |
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Cocomalt |
Black and white 4 3/4" x 12 1/4" ad for this Scientific Food Drink that is designed to help active children bring their weight up to a healthy level. There is a picture of a worried mother resting her hand on her thin little girl as she speaks to another lady and laments that "I know Helen is thin, but she's so active we can't put an ounce on her". The text speaks of the benefits of this product and has words of praise from other mothers. |
February 1936 Pictorial Review |
1 |
$9.00 |
View Weight 7 |
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Metrecal |
Full color 9 1/2" x 13 1/2" ad has a photo of a group of their Wafers sitting on a serving tray. The ad headline introduces "New oven-baked Metrecal wafers. (Who says dieting can't be delicious!)". The text talks about them being available in Spice and Chocolate and having only 225 calories in 9 wafers. It also talks about the new flavors of liquid such as Dutch Chocolate, Eggnog and Raspberry. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 24, 1964 Life magazine |
2 |
$7.50 |
View Weight 1 |
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Sauna Belt |
Black and white 9 1/2" x 13" ad for the Amazing Waistline Reducer. There is a picture of an attractive couple, blessed with trim waists, and the text claims that they are the result of using this incredible product. There are three pictures that tell how simple it is to use. First you put it around your waist and inflate it, it looks like this is done by blowing it up so there is the first exercise. Then you do two Magic Exercises which should be done for 3 to 10 minutes. After completing the exercises you sit and relax while still wearing the belt. After this you just take the belt off and admire the improvements in you appearance. The ad claims that "many persons have lost an inch or more the very first day". The ad also contains a few testimonials and their Money Back Guarantee. |
February 13, 1970 Life magazine |
1 |
$7.50 |
View Weight 5 |
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