Mouthwash ads

Mouthwash Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads listed first.

HOME
PAGE AD
PAGE MAGAZINE
PAGE HOW TO ORDER
PAGE NEW LISTING
PAGE

e-mail Vic with questions

BRAND DESCRIPTION SOURCE QTY. PRICE VIEW AD PAYPAL

Colgate
Three color 9 1/2" x 13" ad for their Colgate 100 Mouthwash. There is a picture of an attractive lady on a city street wearing a surgeon;s mask so that people won't notice her Bad Breath. The caption for that picture says "Don't worry about bad breabh" and the headline brags that "Now there's Colgate 100, the new mouthwash that kills mouth odor completely". The text claims that you will never have to worry about masking your breath and mentions "It's remarkable benzethonium chloride formula" as the reason why. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1964
Life magazine 1
$4.00
View Medical 14

Listerine
Black and white 7 1/2" x 11 1/2" ad for the mouthwash to use before bedtime. The ad has a picture of a mother with her two children just before they are to go to bed. The mother is sitting in a chair and the little boy and little girl are kneeling at her side saying their good-night prayers. The ad headline says "Before their 'lay me down to sleep'" and the ad text talks about how important it is to gargle at night and how well Listerine, which is called the "enemy of Sore Throats" really works.
March 1930
Better Homes & Gardens 1
$5.00
View Listerine 11

Listerine
Black and white 9" x 12" ad for their Mouthwash. This ad has a photo of a seductive lady sitting down looking demure under the headline "Nominated for Oblivion". This ad is larger than my scanner bed so the outer edges are not visible in the scanned view.
June 1, 1932
Vogue 0
$5.00
View Health Medical 3

Listerine
Black and white 5" x 11 1/4" ad for the one product that will keep you from being socially offensive. The ad has a picture of a stunning lady in a dark gown leaning toward the camera. The ad headline claims that "No one needs to tell her!" and asks "Do they need to tell you? Before all social engagements. Listerine". The ad talks about the fact that anyone, without knowing it, can have halitosis which, the ad claims, is 90% caused by fermentation.
July 1934
Better Homes & Gardens 1
$5.00
View Health 9

Listerine
Black and white 7 3/4" x 11 3/4" ad for their Antiseptic. The ad has a series of pictures that are entitled A Breathless Evening. It starts with a couple sitting around talking about the bad breath that another couple they know seem to be suffering from. This couple is a couple that are frequent bridge partners of theirs so the lady has an idea and calls her carpenter to come over. When he arrives she explains that she wants her bridge table made "two feet wider all around - so people can't get their heads together". He reluctantly agrees and when her husband comes home she shows him the results of her idea. He is very happy and compliments her by saying "Corking, Darling!". The last picture is an overhead shot of two couples, barely within shouting distance, playing bridge with no offending odors. The ad text explains that Listerine helps fight halitosis by halting "fermintation in the mouth, the major cause of odors".
July 1937
Better Homes & Gardens 1
$5.00
View Health 10

Listerine
Black and white 9 1/2" x 13 1/2" ad for their Antiseptic for oral hygiene. The ad has a drawing of a very popular young lady who is surrounded by male admirers as she tries to put another record on the record player. In the back of the drawing stands a woman sadly watching with her arms crossed. This could be a friend of hers or a vision from the past because the ad headline states "Look at me now...last week's 'forgotten woman'!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1942
Life magazine 0
$4.50
View Health Medical 7

Listerine
Black and white 10" x 12 1/2" ad has a drawing of a student receiving his diploma from a Professor who is, also, about to hand him a bottle of Listerine that he holds behind his back. The ad headline calls this "Magna Cum Breathless". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 15, 1946
Life magazine 1
$4.50
View Health Medical 4

Listerine
Black and white 9 1/2" x 13" ad for this product designed to take care of halitosis. The ad has a picture of an evening scene on a beach with two couples gathered around a campfire singing songs. Two boys and one girl are on the far-side of the campfire in joyous song while the second girl is sadly sitting in thr foreground of the picture pouring grains of sand from her hand. I have to assume that she was asked to move away from the fire due to her breath causing the fire to flare up. The ad has headlines such as "Three is Company...Four's a Nuisance", "How's your breath today?" and "To be extra-attractive be extra-careful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's 1
$4.50
View Listerine 8

Listerine
Black and white 9" x 12" ad for their Antiseptic that indicates that every member of the family knew that Listerine was the answer to many questions. The picture shows two young boys and a dog opening the bathroom door in order to panically demand "Hey Mom! Were's the Listerine? We've got Sore Throats!". The text explains that "Listerine's absence from the bathroom shelf is viewed - and wisely so - as a major oversight on somebody's part" and continues on giving statistics concerning the reduction in germs seen after use of Listerine.
March 1951
Better Homes & Gardens 1
$5.00
View Listerine 18

Listerine
Black and white 10" x 13" ad for their Antiseptic Mouth Wash. There are two drawings of a dance for young adults, one showing a lady standing all-alone as the boys stand talking about her and the caption asks "Rather be 'Cut-Out'" The next drawing shows this same girl dancing while another young man is tapping on the shoulder of her partner as the caption asks "or 'Cut In'" and the headline reminds you that "So much depends on you". The claims is made in this ad that Listerine Antiseptic is "Four times better than chlorophyll" and "Four times better than tooth paste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1952
McCall's 1
$4.50
View Listerine 16

Listerine
Black and white 9 1/2" x 13" ad for their Mouthwash. The ad has two drawings with pretty Sue in both. In the one she is outside skiing with an attentive young man and in the other she is very sadly standing by herself in the Ski Lodge while the others are having a good time. The ad headline describes her as "Outdoors a Peach...indoors a Pest" and talks about how using this product will help Sue out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1954
Life magazine 0
$4.50
View Health Medical 6

Black and white 4 3/4" x 10 3/4" ad with another use for this productg. Over a picture of a scientist peering into a microscope is the headline that insists that "Research shows Wonderful Value of Listerine Treatment for Infectious Dandruff". The ad text calls the problem Bottle Bacillus and tells you to "...douse Listerine Antiseptic on your scalp morning and night. Follow with persistent and vigorous massage". The claim is made that 76% of test cases showed either complete or marked improvement in their dandruff. This probably relates pretty closely with the number of people who lost their hair too.
May 1954
Woman's Day 1
$4.50
View Listerine 12

Listerine
Black and white 7 3/4" x 11" ad for their Antiseptic Mouthwash. There is a picture of a little girl holding a bunch of flowers sitting on the front steps of a church crying as she waits in her fancy dress. The headline says "'There she was waiting at the Church!'" and the text explains that they were playing "Bride and Groom" and the cutest boy in the neighborhood told little Edna why he was walking out on her. It explains too that she is lucky to learn at an early age to fight halitosis with Listerine so that the rest of her life will be care-free.
June 1956
Good Housekeeping 1
$5.00
View Medical 15

Listerine
Black and white 7 3/4" x 10 3/4" ad for their Germ-Killing Antiseptic. The ad has a picture of what looks like a movie theatre filled with children and an occasional adult enjoying whatever is happening on stage. The ad headline warns you that "Wherever children gather these days You're Sure to Find Germs!" and suggests that "Children should gargle Listerine at least twice daily".
March 1959
Good Housekeeping 0
$4.00
View Listerine 13

Listerine
Full color 9 1/2" x 13" ad with an opportunity to buy a Westinghouse Six Transistor Radio for $5.95 and a wrapper from Listerine Antiseptic. The ad has a large photo of this radio and a smaller picture of the two containers of Listerine that were offered at this time. The ad has a coupon to fill out and mail in with the wrapper and the text claims that by getting it this way you will "Save $7 on this Westinghouse 6-Transistor Radio with leather carrying case, battery".
May 14, 1965
Life magazine 1
$5.00
View Radio ' Listerine

Sociables
Full color 5 1/4" x 13" ad for their Mouthwash Tablets. This ad contains a picture of a pretty blue-eyed blonde lady who is holding up a pack of this product to the camera while the gentleman she is out with stands leering in the background. The headline claims that this product "Goes anywhere your breath goes" and that it "Contains a 'mouthwash' ingredient that kills odor producing mouth germs". This product is listed as being sold everywhere for only 29 cents.
April 19, 1968
Life magazine 1
$4.50
View Mouthwash 17

BACK TO HOME PAGE

BRAND	DESCRIPTION	SOURCE	QTY.	PRICE	VIEW AD	PAYPAL
Colgate	Three color 9 1/2" x 13" ad for their Colgate 100 Mouthwash. There is a picture of an attractive lady on a city street wearing a surgeon;s mask so that people won't notice her Bad Breath. The caption for that picture says "Don't worry about bad breabh" and the headline brags that "Now there's Colgate 100, the new mouthwash that kills mouth odor completely". The text claims that you will never have to worry about masking your breath and mentions "It's remarkable benzethonium chloride formula" as the reason why. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	July 24, 1964 Life magazine	1	$4.00	View Medical 14
Listerine	Black and white 7 1/2" x 11 1/2" ad for the mouthwash to use before bedtime. The ad has a picture of a mother with her two children just before they are to go to bed. The mother is sitting in a chair and the little boy and little girl are kneeling at her side saying their good-night prayers. The ad headline says "Before their 'lay me down to sleep'" and the ad text talks about how important it is to gargle at night and how well Listerine, which is called the "enemy of Sore Throats" really works.	March 1930 Better Homes & Gardens	1	$5.00	View Listerine 11
Listerine	Black and white 9" x 12" ad for their Mouthwash. This ad has a photo of a seductive lady sitting down looking demure under the headline "Nominated for Oblivion". This ad is larger than my scanner bed so the outer edges are not visible in the scanned view.	June 1, 1932 Vogue	0	$5.00	View Health Medical 3
Listerine	Black and white 5" x 11 1/4" ad for the one product that will keep you from being socially offensive. The ad has a picture of a stunning lady in a dark gown leaning toward the camera. The ad headline claims that "No one needs to tell her!" and asks "Do they need to tell you? Before all social engagements. Listerine". The ad talks about the fact that anyone, without knowing it, can have halitosis which, the ad claims, is 90% caused by fermentation.	July 1934 Better Homes & Gardens	1	$5.00	View Health 9
Listerine	Black and white 7 3/4" x 11 3/4" ad for their Antiseptic. The ad has a series of pictures that are entitled A Breathless Evening. It starts with a couple sitting around talking about the bad breath that another couple they know seem to be suffering from. This couple is a couple that are frequent bridge partners of theirs so the lady has an idea and calls her carpenter to come over. When he arrives she explains that she wants her bridge table made "two feet wider all around - so people can't get their heads together". He reluctantly agrees and when her husband comes home she shows him the results of her idea. He is very happy and compliments her by saying "Corking, Darling!". The last picture is an overhead shot of two couples, barely within shouting distance, playing bridge with no offending odors. The ad text explains that Listerine helps fight halitosis by halting "fermintation in the mouth, the major cause of odors".	July 1937 Better Homes & Gardens	1	$5.00	View Health 10
Listerine	Black and white 9 1/2" x 13 1/2" ad for their Antiseptic for oral hygiene. The ad has a drawing of a very popular young lady who is surrounded by male admirers as she tries to put another record on the record player. In the back of the drawing stands a woman sadly watching with her arms crossed. This could be a friend of hers or a vision from the past because the ad headline states "Look at me now...last week's 'forgotten woman'!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	August 17, 1942 Life magazine	0	$4.50	View Health Medical 7
Listerine	Black and white 10" x 12 1/2" ad has a drawing of a student receiving his diploma from a Professor who is, also, about to hand him a bottle of Listerine that he holds behind his back. The ad headline calls this "Magna Cum Breathless". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	July 15, 1946 Life magazine	1	$4.50	View Health Medical 4
Listerine	Black and white 9 1/2" x 13" ad for this product designed to take care of halitosis. The ad has a picture of an evening scene on a beach with two couples gathered around a campfire singing songs. Two boys and one girl are on the far-side of the campfire in joyous song while the second girl is sadly sitting in thr foreground of the picture pouring grains of sand from her hand. I have to assume that she was asked to move away from the fire due to her breath causing the fire to flare up. The ad has headlines such as "Three is Company...Four's a Nuisance", "How's your breath today?" and "To be extra-attractive be extra-careful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	July 1950 McCall's	1	$4.50	View Listerine 8
Listerine	Black and white 9" x 12" ad for their Antiseptic that indicates that every member of the family knew that Listerine was the answer to many questions. The picture shows two young boys and a dog opening the bathroom door in order to panically demand "Hey Mom! Were's the Listerine? We've got Sore Throats!". The text explains that "Listerine's absence from the bathroom shelf is viewed - and wisely so - as a major oversight on somebody's part" and continues on giving statistics concerning the reduction in germs seen after use of Listerine.	March 1951 Better Homes & Gardens	1	$5.00	View Listerine 18
Listerine	Black and white 10" x 13" ad for their Antiseptic Mouth Wash. There are two drawings of a dance for young adults, one showing a lady standing all-alone as the boys stand talking about her and the caption asks "Rather be 'Cut-Out'" The next drawing shows this same girl dancing while another young man is tapping on the shoulder of her partner as the caption asks "or 'Cut In'" and the headline reminds you that "So much depends on you". The claims is made in this ad that Listerine Antiseptic is "Four times better than chlorophyll" and "Four times better than tooth paste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	October 1952 McCall's	1	$4.50	View Listerine 16
Listerine	Black and white 9 1/2" x 13" ad for their Mouthwash. The ad has two drawings with pretty Sue in both. In the one she is outside skiing with an attentive young man and in the other she is very sadly standing by herself in the Ski Lodge while the others are having a good time. The ad headline describes her as "Outdoors a Peach...indoors a Pest" and talks about how using this product will help Sue out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	January 18, 1954 Life magazine	0	$4.50	View Health Medical 6
	Black and white 4 3/4" x 10 3/4" ad with another use for this productg. Over a picture of a scientist peering into a microscope is the headline that insists that "Research shows Wonderful Value of Listerine Treatment for Infectious Dandruff". The ad text calls the problem Bottle Bacillus and tells you to "...douse Listerine Antiseptic on your scalp morning and night. Follow with persistent and vigorous massage". The claim is made that 76% of test cases showed either complete or marked improvement in their dandruff. This probably relates pretty closely with the number of people who lost their hair too.	May 1954 Woman's Day	1	$4.50	View Listerine 12
Listerine	Black and white 7 3/4" x 11" ad for their Antiseptic Mouthwash. There is a picture of a little girl holding a bunch of flowers sitting on the front steps of a church crying as she waits in her fancy dress. The headline says "'There she was waiting at the Church!'" and the text explains that they were playing "Bride and Groom" and the cutest boy in the neighborhood told little Edna why he was walking out on her. It explains too that she is lucky to learn at an early age to fight halitosis with Listerine so that the rest of her life will be care-free.	June 1956 Good Housekeeping	1	$5.00	View Medical 15
Listerine	Black and white 7 3/4" x 10 3/4" ad for their Germ-Killing Antiseptic. The ad has a picture of what looks like a movie theatre filled with children and an occasional adult enjoying whatever is happening on stage. The ad headline warns you that "Wherever children gather these days You're Sure to Find Germs!" and suggests that "Children should gargle Listerine at least twice daily".	March 1959 Good Housekeeping	0	$4.00	View Listerine 13
Listerine	Full color 9 1/2" x 13" ad with an opportunity to buy a Westinghouse Six Transistor Radio for $5.95 and a wrapper from Listerine* Antiseptic. The ad has a large photo of this radio and a smaller picture of the two containers of Listerine* that were offered at this time. The ad has a coupon to fill out and mail in with the wrapper and the text claims that by getting it this way you will "Save $7 on this Westinghouse 6-Transistor Radio with leather carrying case, battery".	May 14, 1965 Life magazine	1	$5.00	View Radio ' Listerine
Sociables	Full color 5 1/4" x 13" ad for their Mouthwash Tablets. This ad contains a picture of a pretty blue-eyed blonde lady who is holding up a pack of this product to the camera while the gentleman she is out with stands leering in the background. The headline claims that this product "Goes anywhere your breath goes" and that it "Contains a 'mouthwash' ingredient that kills odor producing mouth germs". This product is listed as being sold everywhere for only 29 cents.	April 19, 1968 Life magazine	1	$4.50	View Mouthwash 17