Listerine ads

Listerine Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads listed first.

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DESCRIPTION SOURCE QTY. PRICE VIEW AD PAYPAL

Black and white 9" x 12" ad for their Mouthwash. This ad has a photo of a seductive lady sitting down looking demure under the headline "Nominated for Oblivion". This ad is larger than my scanner bed so the outer edges are not visible in the scanned view.
June 1, 1932
Vogue 1
$5.00
View Health Medical 3

Black and white 5" x 11 1/4" ad for the one product that will keep you from being socially offensive. The ad has a picture of a stunning lady in a dark gown leaning toward the camera. The ad headline claims that "No one needs to tell her!" and asks "Do they need to tell you? Before all social engagements. Listerine". The ad talks about the fact that anyone, without knowing it, can have halitosis which, the ad claims, is 90% caused by fermentation.
July 1934
Better Homes & Gardens 1
$5.00
View Health 9

Black and white 7 3/4" x 11 3/4" ad for their Antiseptic. The ad has a series of pictures that are entitled A Breathless Evening. It starts with a couple sitting around talking about the bad breath that another couple they know seem to be suffering from. This couple is a couple that are frequent bridge partners of theirs so the lady has an idea and calls her carpenter to come over. When he arrives she explains that she wants her bridge table made "two feet wider all around - so people can't get their heads together". He reluctantly agrees and when her husband comes home she shows him the results of her idea. He is very happy and compliments her by saying "Corking, Darling!". The last picture is an overhead shot of two couples, barely within shouting distance, playing bridge with no offending odors. The ad text explains that Listerine helps fight halitosis by halting "fermintation in the mouth, the major cause of odors".
July 1937
Better Homes & Gardens 1
$5.00
View Health 10

Black and white 9 1/2" x 13 1/2" ad for their Antiseptic for oral hygiene. The ad has a drawing of a very popular young lady who is surrounded by male admirers as she tries to put another record on the record player. In the back of the drawing stands a woman sadly watching with her arms crossed. This could be a friend of hers or a vision from the past because the ad headline states "Look at me now...last week's 'forgotten woman'!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1942
Life magazine 1
$4.50
View Health Medical 7

Black and white 10" x 12 1/2" ad has a drawing of a student receiving his diploma from a Professor who is, also, about to hand him a bottle of Listerine that he holds behind his back. The ad headline calls this "Magna Cum Breathless". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 15, 1946
Life magazine 1
$4.50
View Health Medical 4

Black and white 9 1/2" x 13" ad for this product designed to take care of halitosis. The ad has a picture of an evening scene on a beach with two couples gathered around a campfire singing songs. Two boys and one girl are on the far-side of the campfire in joyous song while the second girl is sadly sitting in thr foreground of the picture pouring grains of sand from her hand. I have to assume that she was asked to move away from the fire due to her breath causing the fire to flare up. The ad has headlines such as "Three is Company...Four's a Nuisance", "How's your breath today?" and "To be extra-attractive be extra-careful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's 1
$4.50
View Listerine 8

Black and white 9 1/2" x 13" ad for their Mouthwash. The ad has two drawings with pretty Sue in both. In the one she is outside skiing with an attentive young man and in the other she is very sadly standing by herself in the Ski Lodge while the others are having a good time. The ad headline describes her as "Outdoors a Peach...indoors a Pest" and talks about how using this product will help Sue out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1954
Life magazine 1
$4.50
View Health Medical 6

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DESCRIPTION	SOURCE	QTY.	PRICE	VIEW AD	PAYPAL
Black and white 9" x 12" ad for their Mouthwash. This ad has a photo of a seductive lady sitting down looking demure under the headline "Nominated for Oblivion". This ad is larger than my scanner bed so the outer edges are not visible in the scanned view.	June 1, 1932 Vogue	1	$5.00	View Health Medical 3
Black and white 5" x 11 1/4" ad for the one product that will keep you from being socially offensive. The ad has a picture of a stunning lady in a dark gown leaning toward the camera. The ad headline claims that "No one needs to tell her!" and asks "Do they need to tell you? Before all social engagements. Listerine". The ad talks about the fact that anyone, without knowing it, can have halitosis which, the ad claims, is 90% caused by fermentation.	July 1934 Better Homes & Gardens	1	$5.00	View Health 9
Black and white 7 3/4" x 11 3/4" ad for their Antiseptic. The ad has a series of pictures that are entitled A Breathless Evening. It starts with a couple sitting around talking about the bad breath that another couple they know seem to be suffering from. This couple is a couple that are frequent bridge partners of theirs so the lady has an idea and calls her carpenter to come over. When he arrives she explains that she wants her bridge table made "two feet wider all around - so people can't get their heads together". He reluctantly agrees and when her husband comes home she shows him the results of her idea. He is very happy and compliments her by saying "Corking, Darling!". The last picture is an overhead shot of two couples, barely within shouting distance, playing bridge with no offending odors. The ad text explains that Listerine helps fight halitosis by halting "fermintation in the mouth, the major cause of odors".	July 1937 Better Homes & Gardens	1	$5.00	View Health 10
Black and white 9 1/2" x 13 1/2" ad for their Antiseptic for oral hygiene. The ad has a drawing of a very popular young lady who is surrounded by male admirers as she tries to put another record on the record player. In the back of the drawing stands a woman sadly watching with her arms crossed. This could be a friend of hers or a vision from the past because the ad headline states "Look at me now...last week's 'forgotten woman'!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	August 17, 1942 Life magazine	1	$4.50	View Health Medical 7
Black and white 10" x 12 1/2" ad has a drawing of a student receiving his diploma from a Professor who is, also, about to hand him a bottle of Listerine that he holds behind his back. The ad headline calls this "Magna Cum Breathless". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	July 15, 1946 Life magazine	1	$4.50	View Health Medical 4
Black and white 9 1/2" x 13" ad for this product designed to take care of halitosis. The ad has a picture of an evening scene on a beach with two couples gathered around a campfire singing songs. Two boys and one girl are on the far-side of the campfire in joyous song while the second girl is sadly sitting in thr foreground of the picture pouring grains of sand from her hand. I have to assume that she was asked to move away from the fire due to her breath causing the fire to flare up. The ad has headlines such as "Three is Company...Four's a Nuisance", "How's your breath today?" and "To be extra-attractive be extra-careful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	July 1950 McCall's	1	$4.50	View Listerine 8
Black and white 9 1/2" x 13" ad for their Mouthwash. The ad has two drawings with pretty Sue in both. In the one she is outside skiing with an attentive young man and in the other she is very sadly standing by herself in the Ski Lodge while the others are having a good time. The ad headline describes her as "Outdoors a Peach...indoors a Pest" and talks about how using this product will help Sue out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.	January 18, 1954 Life magazine	1	$4.50	View Health Medical 6