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| Colgate |
Three color 9 1/2" x 13" ad for their Colgate 100 Mouthwash. There is a picture of an attractive lady on a city street wearing a surgeon;s mask so that people won't notice her Bad Breath. The caption for that picture says "Don't worry about bad breabh" and the headline brags that "Now there's Colgate 100, the new mouthwash that kills mouth odor completely". The text claims that you will never have to worry about masking your breath and mentions "It's remarkable benzethonium chloride formula" as the reason why. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 24, 1964 Life magazine |
1 |
$7.50 |
View Mouthwash 14 |
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| Listerine |
Full color 7 3/4" x 10 3/4" ad that encouraged you to douse your hair with Listerine and massage it in if you wanted to really fight Dandruff. There is a picture of a woman with dark hair, probably attractive for her time, holding her hand to her hair and looking dreamily off to her right. The headline starts by saying that "It's an actual fact-" and the text goes into an explanation about how "dandruff and Listerine simply do not get along together". It explains that this treatment was discovered by the public who urged the makers of Listerine to make sure that everyone else knew of this miracle. It claims that the makers of Listerine have on file letters from ladies who are making claims "much stronger even than the manufacturers of Listerine would care to make". |
April 1926 Good Housekeeping |
1 |
$9.00 |
View Hair Care 71 / Mouthwash |
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| Listerine |
Black and white 7 1/2" x 11 1/2" ad for the mouthwash to use before bedtime. The ad has a picture of a mother with her two children just before they are to go to bed. The mother is sitting in a chair and the little boy and little girl are kneeling at her side saying their good-night prayers. The ad headline says "Before their 'lay me down to sleep'" and the ad text talks about how important it is to gargle at night and how well Listerine, which is called the "enemy of Sore Throats" really works. |
March 1930 Better Homes & Gardens |
1 |
$8.50 |
View Mouthwash 11 |
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| Listerine |
Black and white 9" x 12" ad for their Mouthwash. This ad has a photo of a seductive lady sitting down looking demure under the headline "Nominated for Oblivion". This ad is larger than my scanner bed so the outer edges are not visible in the scanned view. |
June 1, 1932 Vogue |
0 |
$8.50 |
View Mouthwash 3 |
Temporarily |
| Listerine |
Black and white 5" x 11 1/4" ad for the one product that will keep you from being socially offensive. The ad has a picture of a stunning lady in a dark gown leaning toward the camera. The ad headline claims that "No one needs to tell her!" and asks "Do they need to tell you? Before all social engagements. Listerine". The ad talks about the fact that anyone, without knowing it, can have halitosis which, the ad claims, is 90% caused by fermentation. |
July 1934 Better Homes & Gardens |
1 |
$8.50 |
View Mouthwash 9 |
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| Listerine |
Black and white 7 3/4" x 11 3/4" ad for their Antiseptic. The ad has a series of pictures that are entitled A Breathless Evening. It starts with a couple sitting around talking about the bad breath that another couple they know seem to be suffering from. This couple is a couple that are frequent bridge partners of theirs so the lady has an idea and calls her carpenter to come over. When he arrives she explains that she wants her bridge table made "two feet wider all around - so people can't get their heads together". He reluctantly agrees and when her husband comes home she shows him the results of her idea. He is very happy and compliments her by saying "Corking, Darling!". The last picture is an overhead shot of two couples, barely within shouting distance, playing bridge with no offending odors. The ad text explains that Listerine helps fight halitosis by halting "fermintation in the mouth, the major cause of odors". |
July 1937 Better Homes & Gardens |
1 |
$8.50 |
View Mouthwash 10 |
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| Listerine |
Black and white 5" x 11 1/2" ad with the confusing explanition "Sensational Scientific Discovery explains whyListerine Cures Dandruff". I have to think that this was just another way for the company to make money. The ad advertises that "Once or twice a day, just douse full strength Listerine on your scalp; then massage vigorously and persistently until every hair is bathed in soothing, health-promoting antiseptic". The germ they have identified as the cause of dandruff is Pitrosporum ovale and Listerine had been proven to fight this germ. |
July 1938 Better Homes & Gardens |
1 |
$8.50 |
View Mouthwash 21 |
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| Listerine |
Black and white 9 1/2" x 13 1/2" ad for their Antiseptic for oral hygiene. The ad has a drawing of a very popular young lady who is surrounded by male admirers as she tries to put another record on the record player. In the back of the drawing stands a woman sadly watching with her arms crossed. This could be a friend of hers or a vision from the past because the ad headline states "Look at me now...last week's 'forgotten woman'!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
0 |
$8.00 |
View Mouthwash 7 |
Temporarily |
| Listerine |
Black and white 10" x 12 1/2" ad has a drawing of a student receiving his diploma from a Professor who is, also, about to hand him a bottle of Listerine that he holds behind his back. The ad headline calls this "Magna Cum Breathless". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 15, 1946 Life magazine |
1 |
$8.00 |
View Mouthwash 4 |
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| Listerine |
Black and white 9 1/2" x 13" ad for this product designed to take care of halitosis. The ad has a picture of an evening scene on a beach with two couples gathered around a campfire singing songs. Two boys and one girl are on the far-side of the campfire in joyous song while the second girl is sadly sitting in thr foreground of the picture pouring grains of sand from her hand. I have to assume that she was asked to move away from the fire due to her breath causing the fire to flare up. The ad has headlines such as "Three is Company...Four's a Nuisance", "How's your breath today?" and "To be extra-attractive be extra-careful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1950 McCall's |
1 |
$8.00 |
View Mouthwash 8 |
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| Listerine |
Black and white 9" x 12" ad for their Antiseptic that indicates that every member of the family knew that Listerine was the answer to many questions. The picture shows two young boys and a dog opening the bathroom door in order to panically demand "Hey Mom! Were's the Listerine? We've got Sore Throats!". The text explains that "Listerine's absence from the bathroom shelf is viewed - and wisely so - as a major oversight on somebody's part" and continues on giving statistics concerning the reduction in germs seen after use of Listerine. |
March 1951 Better Homes & Gardens |
1 |
$8.00 |
View Mouthwash 18 |
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| Listerine |
Black and white 9 1/4" x 13" ad that is for Listerine Antiseptic. This ad features a baby, sitting on the changing table, clapping his hands. The headline offers "Tomorrow's Glamour Girl?...maybe!" and then it goes into the text. "You actually want her to grow up to be attractive and sought-after, you hope she will meet nice boys and marry one of them. Of course you do. When she's a little bit older you will encourage her to guard her charm and daintiness...you will, of course, see to it that, above all, her breath is sweet and wholesome, her other good points may count for little. Her best blend in this matter is Listerine Antiseptic. It has been a family standby for more than sixty years. Literally millions rely on it as the extra-careful precaution against halitosis (unpleasant breath). A night and morning "must" against offending and especially before any date. You see, Listerine Antiseptic instantly freshens and sweetens the breath...and keeps it that way...not for mere minutes...but for hours, usually. While some cases of halitosis are of systematic origin, most cases, say some authorities, are due to the bacterial fermantation of tiny food particles clinging to the mouth surfaces. Listerine Antiseptic quickly halts such fermantation, then overcomes the odors fermantation causes". |
April 1951 Woman's Home Companion |
1 |
$8.00 |
View Mouthwash 22 |
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| Listerine |
Black and white 10" x 13" ad for their Antiseptic Mouth Wash. There are two drawings of a dance for young adults, one showing a lady standing all-alone as the boys stand talking about her and the caption asks "Rather be 'Cut-Out'" The next drawing shows this same girl dancing while another young man is tapping on the shoulder of her partner as the caption asks "or 'Cut In'" and the headline reminds you that "So much depends on you". The claims is made in this ad that Listerine Antiseptic is "Four times better than chlorophyll" and "Four times better than tooth paste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1952 McCall's |
1 |
$8.00 |
View Mouthwash 16 |
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| Listerine |
Black and white 9 1/2" x 13" ad for their Mouthwash. The ad has two drawings with pretty Sue in both. In the one she is outside skiing with an attentive young man and in the other she is very sadly standing by herself in the Ski Lodge while the others are having a good time. The ad headline describes her as "Outdoors a Peach...indoors a Pest" and talks about how using this product will help Sue out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 18, 1954 Life magazine |
0 |
$8.00 |
View Mouthwash 6 |
Temporarily |
| Listerine |
Black and white 4 3/4" x 10 3/4" ad with another use for this productg. Over a picture of a scientist peering into a microscope is the headline that insists that "Research shows Wonderful Value of Listerine Treatment for Infectious Dandruff". The ad text calls the problem Bottle Bacillus and tells you to "...douse Listerine Antiseptic on your scalp morning and night. Follow with persistent and vigorous massage". The claim is made that 76% of test cases showed either complete or marked improvement in their dandruff. This probably relates pretty closely with the number of people who lost their hair too. |
May 1954 Woman's Day |
1 |
$8.00 |
View Mouthwash 12 |
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| Listerine |
Black and white 7 3/4" x 11" ad for their Antiseptic Mouthwash. There is a picture of a little girl holding a bunch of flowers sitting on the front steps of a church crying as she waits in her fancy dress. The headline says "'There she was waiting at the Church!'" and the text explains that they were playing "Bride and Groom" and the cutest boy in the neighborhood told little Edna why he was walking out on her. It explains too that she is lucky to learn at an early age to fight halitosis with Listerine so that the rest of her life will be care-free. |
June 1956 Good Housekeeping |
1 |
$7.50 |
View Mouthwash 15 |
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| Listerine |
Black and white 7 3/4" x 10 3/4" ad for their Germ-Killing Antiseptic. The ad has a picture of what looks like a movie theatre filled with children and an occasional adult enjoying whatever is happening on stage. The ad headline warns you that "Wherever children gather these days You're Sure to Find Germs!" and suggests that "Children should gargle Listerine at least twice daily". |
March 1959 Good Housekeeping |
0 |
$7.50 |
View Mouthwash 13 |
Temporarily |
| Listerine |
Black and white 9 1/2" x 13 1/2" ad for Listerine Mouthwash. This ad has a picture that shows a couple standing, talking and getting to know each other better as they stand at, what looks like the beach. Each of them seems to have their mouth open, just a little, as the headline tells us that "Listerine Stops Bad Breath 4 Times Better than Tooth Paste". The ad then tells us that "Tooth paste is for teeth - Listerine is for your breath. You see, germs in the mouth cause most bad breath. No tooth paste is antiseptic, so no tooth paste kills germs the way Listerine Antiseptic does...on contact, by millions. Listerine Antiseptic stops bad breath four times better than tooth paste - nothing stops bad breath as effectively as the Listerine way. Always reach for Listerine after you brush your teeth.". |
August 31, 1959 Life magazine |
1 |
$7.50 |
View Mouthwash 23 |
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| Listerine |
Black and white 9 1/2" x 13 1/2" ad that gives you a timetable as to how often to use Listerine as a mouthwash. The headline, over a picture of a couple sharing some smiling face time, says that "Listerine is for breath - Tooth Paste is for teets" and claims that "Listerine stops bad breath 4 times better than tooth paste". The ad has the helpful diagrams that show how Listerine will hit the bad breath germs deep in the throat, the ones that tooth paste doesn't even reach. It ends with the suggestion that "Every time you brush your teeth, REACH FOR LISTERINE". |
August 29, 1960 Life magazine |
1 |
$7.50 |
View Mouthwash 19 |
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| Listerine |
Full color 9 1/2" x 13" ad with an opportunity to buy a 1965 Westinghouse Six Transistor Radio for $5.95 and a wrapper from Listerine Antiseptic. The ad has a large photo of this radio and a smaller picture of the two containers of Listerine that were offered at this time. The ad headline says that a "Six Transistor Radio - comparable value $12.95! Yours for only $5.95 and a wrapper from Listerine Antiseptic. Save $7 on this Westinghouse 6-Transistor Radio with leather carrying case, battery. Dynamic full-tone sound! Send for yours today - while they last!". Next to the bottles of Listerine in the lower left hand corner of this ad it assures you that "Your breath stays fresh because your mouth is clean - with Listerine" and, just to the right of this is the "Mail To: Listerine Radio" coupon. |
May 14, 1965 Life magazine |
2 |
$8.00 |
View Radio 43 / Mouthwash |
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| Listerine |
Full color 9 1/2" x 13 1/2" ad for the Bad Taste but Good Performance you get with Listerine. There is a picture of an older person wearing a yellow rainsuit and rainhat and holding a bottle of this product in his left hand. His right hand is placed over his heart and the headline has him stating for the record that "I hate it, but I love it." The text explains that it kills the germs that cause bad breath and, since it does, this gentleman uses it twice a day. He brags that "I haven't heard any complaints yet." |
May 21, 1971 Life magazine |
1 |
$7.50 |
View Mouthwash 20 |
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| Sociables |
Full color 5 1/4" x 13" ad for their Mouthwash Tablets. This ad contains a picture of a pretty blue-eyed blonde lady who is holding up a pack of this product to the camera while the gentleman she is out with stands leering in the background. The headline claims that this product "Goes anywhere your breath goes" and that it "Contains a 'mouthwash' ingredient that kills odor producing mouth germs". This product is listed as being sold everywhere for only 29 cents. |
April 19, 1968 Life magazine |
1 |
$7.50 |
View Mouthwash 17 |
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