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| Full color 7 1/4" x 11 1/4" ad for their Premium Hams and Bacons. The ad, under the headline that says "Mild Savor...unmistakably Premium" has a picture of a table set with blue and white china and the big platter filled with "Rounds of English muffin - white and gold of poached Brookfield Eggs - Hollandaise - and, crowning touch, criss-cross slices of Premium Bacon". |
March 1930 Better Homes & Gardens |
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$9.00 |
View Swift 3 |
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| Full color 9 3/4" x 13 3/4" ad that is for Swift's Premium Ham. This ad asks the question, "What's the favorite ham this Christmas" and, before we even had a chance to think about it, they replied that "Magazine-reader poll forecasts "Swift's Premium"". The text tells us that "Independent research workers made this poll, in twelve cities scattered throughout the country. The telephoned housewives, asked hundreds and hundreds of those who reported they read LIFE magazine: 'What brand of ham do you think is the best'. The result was a landslide for one particular brand. Swift's Premium, the ham of marvelous flavor, polled over twice as many votes as its nearest competitor, almost as many as all other mentioned brands combined. This was the second in a unique series of such polls. In the first, taken among women of Washington, D.C., Swift's Premium scored an equally spectacular victory. Don't you think these polls are a pretty safe guide for your choice of a Christmas ham? Swift's Premium, tender as spring chicken, has flavor you get in no other brand. Mildness and richness from Swift's secret Brown Sugar Cure. A mellow tang from Swift's special Smoking in Ovens. For superlative holiday feasting - serve Swift's Premium Ham". At the bottom of this ad there is another recipe, a Martha Logan recipe for another Swift's Premium Ham complete with the cooking instructions. |
December 18, 1939 Life magazine |
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$9.00 |
View Swift 14 |
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| Full color 9 3/4" x 13 3/4" ad for Swift's Premium Ham. The headline asks "What's the best ham?" and the answer comes "Swift's Premium wins again! Leads 2 to 1 in poll of farm women". The text goes that "Poll after poll is proving it - Swift's Premium is far and away America's best-liked brand of ham. In Washington, D.C....in Hollywood...in gay New Orleans...thousands of women have been polled on what brand they think is best. Meat dealers' wives, too, have cast their votes. In all these polls, Swifts' Premium won, decisively. Now returns are in from still another important group. On Business Reply Cards sent out by an independent organization, representative farm women of 40 states have voted the ham that they liked the best. Again...Swifts' Premium is way ahead of all the other brands. It actually got more votes than the next eight brands conbined! It led its nearest competitor over 2 to 1. Flavor - that's why Swifts' Premium always wins. Nowadays all the better brands are tender, but Swifts' Premium, tender as spring chicken, has flavor you get in no other ham. A mild richness, from Swifts' secret Brown Sugar Cure. A mellow tang, from special Smoking in Ovens. For dinner tomorrow, why not serve a slice of delicious Swift's Premium Ham". At the bottom of the ad there is some talk about Swuft's secret Brown Sugar Cure and the fact that it makes it special, it talks about the other Swift's Premium meats and it shows a plate with Ham with Tomato-Eggs. |
May 13, 1940 Life magazine |
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$8.50 |
View Swift 13 |
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| Full color 10" x 12" ad for their Premium Bacon. The ad headline claims that "Swift's Premium gets the landslide vote!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 23, 1940 Life magazine |
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$8.50 |
View Other Food 3 |
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| Full color 9 1/2" x 13 3/4" ad for Swift's Premium Bacon. The headline of this ad claims "M-m-m, Sweet Smoke Taste!...in bacon deliciously M-I-L-D" over a picture of a kitchen table with a rack filled with bacon just baked in the oven and two pies with pieces of bacon spread across them?? The ad says "Recipe: How bacon goes into a pie!". It then says "Here, Ladies, is that dream of a dish you've been looking for...new! different! marvelous tasting! A main dish to serve your most critical friends. Its flavor depends almost altogether on the bacon you use, so be sure you get Swift's Premium Bacon. Swift's Premium is the wonderfully mild bacon with the sweet smoke taste. No other kind has such flavor, for it comes from Swift's special way of curing and smoking. To serve 4, line individual baking dishes or one 8-inch pie tin with thinly rolled piecrust. Flute the edges. Fill with this mixture, well-blended: 5 lightly beaten eggs; 2 cups of milk; 1 tsp. sugar; 1/4 tsp. salt; 1/4 cup grated sharp cheese; 4 strips Swift's Premium Bacon. Bake for 10 minutes in a 450 degree F. oven, lower heat to 300 degrees and bake 20 to 30 minutes longer". The description goes on but it really sounds good. |
August 10, 1942 Life magazine |
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$8.50 |
View Swift 15 |
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| Full color 5" x 13 1/2" ad for their Prem with a recipe for a Macaroni Casserole which can be ready in 25 minutes. This small rectangular can contains a product of various items that are "Sugar-Cured for extra flavor" and was perfect for fast meals during wartime. |
October 26, 1942 Life magazine |
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$8.50 |
View Swift 10 |
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| Full color 9 1/2" x 13 1/2" wartime ad for their Premium Ham. The ad has a drawing of a young boy eating ham at the dinner table while his dog sits begging for table scraps. The boy is saying to his dog "Not a chance, Tippy. Swell ham like this is scarce!". The ad mentions how this product is Brown-Sugar Cured and may be hard to get since so much of it is going overseas to our soldiers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1945 McCall's |
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$8.50 |
View Swift 2 |
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| Full color 10" x 14" ad that introduces the Swift's Meats for Babies and Meats for Juniors. The ad starts off with the introduction "Mothers! Here's an important new development in infant feeding". There is a picture of a mother holding a happy young child and, in a yellow or orange headline, it says "At last, body-building MEATS are specially prepared - strained for young babies, diced for older babies - ready to heat and serve". There is a picture of each of the two foods and more information about each. It also says that they were offering 6 strained and 6 diced meats: Beef, Veal, Lamb, Liver, Pork and (believe it or not) Heart. |
March 24, 1947 Life magazine |
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$8.50 |
View Swift's 11 |
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| Full color 9" x 12 1/2" ad that is for Swift's Prem. This is advertised as being the one that "This ONE stands out...the one with Tender Beef Added!" and, in the center of these words, is a drawing of a can of Swift's Prem. Below this is a picture of a plate full of an interesting choice of meals for an army. The text says that this product "Stands out in flavor! Fine beef and pork alone are delicious. Combined, they're wonderful. One bite of these tasty loaves will prove Prem is more savory. Stands out in Nutrition! Prem gives you the nutritional benefits of both pork and beef...plenty of high quality proteins, important minerals and B vitamins. Stands out in Texture! Prem is firm and solid...delightfully tender. Served hot or cold, it cuts cleanly and evenly - slices or loaves. 3 to 1 prefer Beef added! Tender, flavorful Beef has been added to Prem because homemakers wanted it - by better than 3 to 1. From experience they knew that beef and pork combined was bound to be better. So try Prem soon...see how much better it is". |
August 1947 Better Homes & Gardens |
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$8.50 |
View Food Swift 12 |
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| Full color 9 1/4" x 12" ad for their Premium Franks. The ad has a drawing of a small town on a summer day with a marching band parading down the street past crowds of cheering people. The ad headline identifies "Great American Customs - Holiday Parades...and Holiday Picnics with Swift's Premium Franks!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1950 Life magazine |
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$8.00 |
View Swift's 1 |
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| Full color 9 1/2" x 13" ad for their Brookfield Dairy Foods. The ad has a picture of a sandwich that has the top piece of bread raised so the slices of Pasteurized Process Cheese Food are visible. The ad headline tries to encourage you to "Top it with Swift's Brookfield Cheese Food for the swellest snack this side of midnight". Shown at the bottom of the ad are seven tempting varieties of their Pasteurized Process Cheese Spreads. These include Old York, Cheese and Bacon, Olive Pimiento, Bleu, Pimiento, Relish and Pineapple. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
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$8.00 |
View Swift's 4 |
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| Full color 10" x 13" ad for their Shortening. The headline in the center of the ad claims "Praises, praises, everywhere for 'that wonderful mix you can use in 99 different dishes!'". Surrounding these words are pictures of a variety of treats with a sample recipe for Chocolate Sirup Dumplings. The ad has directions for how to mix this product and has a coupon to send in to receive new recipes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
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$8.00 |
View Swift 5 |
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| Full color 7 3/4" x 10 3/4" ad for their Meats for Babies. There is a picture of a baby who looks like he is practicing a martial arts move and the headline says "Nothing builds baby like meat...so feed it to 'em daily!". Pictured in the ad is an opened can of one of their varieties with a spoon and a container while the caption mentions seven varieties to choose from: Beef, Lamb, Veal, Pork, Liver, Heart and Liver-and-bacon. Not a lot of flavors to brag about later but your child would surely get his or her ration of iron. The text explains the value of meat over other forms of baby foods and claims meat is 5 times richer in protein than the usual babies' meat "soups". It even claims to be better than mother's milk, ounce for ounce. It claims to be specially formulated so that babies can start eating in as early as three weeks. |
August 1953 Good Housekeeping |
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$8.00 |
View Swift / Baby Food |
Temporarily |
| Full color 7 3/4" x 10 3/4" ad for their Swift's Premium Bacon. Cooked bacon is arranged in a display with four rows horizontal and three rows vertical so that they frame the words "Fresh from the smokehouse! Tender slices slow-smoked the old-fashioned way. Swift's Premium". |
June 1956 Good Housekeeping |
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$7.50 |
View Swift 6 |
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| Full color 10" x 14" ad for their Swift's Premium Chicken that is being "featured this month in good eating places everywhere!". Under a picture of a happy couple sharing an intimate dinner of Fried Chicken is the headline "Eating out gives life a lift! (a great way to your gal's heart)". The text talks about how a meal away from home is sure to make someonw happy and claims that the tender-grown chicken served in restaurants is the same tender-grown chicken you can pick up in your grocery store when you pick up products with the Swift label. This ad is larger than my scanner bed so the outer edges of the ad will not visible in the scanned view. |
February 18, 1957 Life magazine |
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$7.50 |
View Swift 7 |
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| Full color 9" x 13" ad for their Premium Ham. There are a series of pictures that show different people eating out at places that vary from a formal restaurant to a drive-in. Each person, young or old, seems to be enjoying the food offered to them and the headline says that "Eating out gives life a lift!". The text assures you that "fine eating places everywhere" will be serving Swift's Premium Ham to make sure that you get the best possible meal. It goes on to talk about the reasons that the ham that Swift's offers is so good and promises that "Good eating places put quality first...so does Swift!" |
October 3, 1960 Life magazine |
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$7.50 |
View Swift 8 |
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