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| Full color 5 1/2" x 11 1/2" ad for "Bite Size Shredded Ralston America's Favorite New Cereal". There is the image of a woman and a hand that looks like it belongs to someone else reaching forward holding a spoon with several pieces of Shredded Ralston in it. Between the lady and the hand is a sign that says "Healthful whole wheat the way you like it" and "It's bite size". There is a box of the product and the words "No Muss...No Crumbling" next to it. |
July 1938 Better Homes & Gardens |
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$8.50 |
View Ralston 11 |
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| Three color 5 1/4" x 13 1/2" ad for Shredded Ralston Cereal. This ad is a series of four cartoon strips that begin after the headline which states that "Dumb Dora Knows What It Takes To Make Youy FEEL LIKE A MILLION. She's Not So Dumb". In the first one she has come home from the store and her husband is riding a mechanical drum and, she says "Rod!! What on earth have you bought now?" to which he replies, very shakily, "A mechanical horse guaranteed to give me a breakfast appetite". On the second one, Rod is standing there, legs spread and hollering "Ooohh Dora" and the child shouts "Mommy! Daddy needs something". In number three, Dora is preparing Shredded Ralston on the stove while Rod is sitting, in misery, on a chair. Dora claims "He needs Shredded Ralston! It's so good he won't have to coax an appetite" and their dog, yes, dogs can talk too, says "It's bite size, too". In picture number four, marked Later, Rod, eating away at the table, says "Dora, you're not so dumb. This whole wheat cereal really hits the spot! And I feel like a million dollars since I've been eating Shredded Ralston" to which Dora answers "My mother always said 'Whole wheat every day helps keepl the doctor away". The kid, pausing between mouthfulls, says "Gee! Shredded Ralston tastes yummy". At the bottom of this ad, we see Dora again, this time saying "Now a cereal so new, so different, it's guaranteed to Please or your money back!". |
October 28, 1940 Life magazine |
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$8.50 |
View Ralston 12 |
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| Full color 10" x 13" ad for the Hot Wheat Cereal that can make life easier for a busy mother. There is a drawing of a kitchen in the morning where a thoughtful mother is trying to prepare breakfast, using Instant Ralston, while the baby is pulling on her apron strings and other members of the family are yelling questions and requests for help. The headline brings "Wonderful news for Busy Mothers" by announcing this "Delicious Hot Wheat Cereal (that) Cooks in just 10 Seconds". The text gives you all of the facts you need to know, shows pictures of the boxes of Instant Ralston, Regular Ralston and mentions the other Checkerboard cereals, Wheat Chex and Rice Chex. This ad is larger than my scanner so the outer edges of the ad will not be visible in the scanned view. |
December 1940 Life magazine |
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$8.50 |
View Ralston 2 |
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| Full color 10" x 13" ad for their Shredded Ralston cereal with tennis great Bill Tilden. There is a picture of him returning a shot under the headline that has him saying "This new twist in breakfasts scores an ace with me". The text has him ranking Shredded Ralston as "America's No. 1 Ready-to-Eat cereal" and continues as to why this may be true. There is a smaller picture of Bill and two younger people eating a meal and another of a feminine hand holding up this bite-size cereal. |
June 30, 1941 Life magazine |
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$8.50 |
View Ralston 5 / Tilden |
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| Full color 8 1/4" x 11 1/4" ad for their Shredded Cereal. The headline reads "At Breakfast...at Parties...All Day Long. Say it with Shredded Ralston". The picture shows a table covered in green with an opened box of Shredded Ralston showing that "It's Bite Size" and four options on how to serve it. There is the Morning Magic that you would expect from a breakfast cereal but there is also Tempting Snacks, a 3-Minute Candy and a Quick Party Treat. For each of these last three items there are directions on how to prepare the treat for your family's pleasure. |
July 1942 Better Homes & Gardens |
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$8.00 |
View Ralston 4 |
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| Full color 9 1/2" x 14" ad for their Instant Ralston Hot Whole Wheat Cereal and their Ralston Whole Wheat Cereal. The ad shows an excited young man running into his house and waving his Report Card at his mother as the headline reports that "Bill got a germ* and made the honor roll" and identifies the germ as "the protective wheat germ in hot Ralston cereal". The text insists that there is "No Diet Complete Without Whole Grain" and mentions that the Instant Ralston Needs No Cooking and the Ralston Whole Wheat Cereal Cooks in 5 Minutes. The ad offers 10 Free Recipes available by writing Ralston but gives a recipe for Mock Scrapple as an example. |
February 1944 Ladies Home Journal |
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$8.00 |
View Ralston 6 |
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| Full color 5" x 13" ad for their Shredded Ralston. The wartime ad has a picture of a happy young lady in a military cap about to enter her mouth with a spoonful of Bite Size Shredded Ralston. The headline has her saying "Give me Shredded Ralston. I've got a job to do". The text claims that eating this cereal will make "spirits soar, energy zoom" and has a "flavor so popular the recipe's patented". |
April 1944 McCall's |
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$8.00 |
View Ralston 7 |
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| Full color 9 1/2" x 13" ad for their Hot Whole Wheat Cereal. There is a picture of a young boy on his way to school on a rainy day wearing shorts and tipping his hat to the inclement weather while the headline chants "Umbrellas and rubbers a blow to his pride? The wheat germ in Ralston protects from inside". The text explains what wheat germ is and how it will help your hard-working and playing family members and the ad shows a box of Instant Ralston which will cook in 10 seconds and a box of the regular Ralston Whole Wheat Cereal which could be cooked and ready in 5 minutes. The ad also claims that "Hot Ralston is whole wheat plus extra protective wheat germ". |
September 1944 McCall's |
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$8.00 |
View Ralston 3 |
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| Full color 9 3/4" x 13 3/4" ad for Instant Ralston Whole Wheat Cereal. This ad has a bowl of the cereal sitting in a bowl with some condiments on it and, right behind it, there is a sealed box of the product, standing there. The ad has several notations in the ad, all directing you to the area of expertise. Over the bowl of cereal, the notation says that it "Warms you up! Builds you up! Costs LESS than 2 cents a serving!". Above this and pointing towards the name, is a notation saying that "It's America's NO. 1 Hot Whole Wheat cereal". On the top of the ad, pointing towards the words on the label that claims that it "Cooks In 10 Seconds" is the statement that it is the "Quickest cooking hot cereal there is!" Down on the lower right hand side, pointing towards the sign that claims that it has "Twice as much Wheat Germ As WHole Wheat", it simplly says that it has "Extra Natural Protection". And, at the lower right hand corner, it simply says "P.S. Ever try it with BROWN sugar? Kids love it". |
October 15, 1951 Life magazine |
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$8.00 |
View Ralston 13 |
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| Full color 9 1/2" x 13 1/2" ad for their Hot Wheat Cereals, both Regular and Instant. There is a drawing of a hurried Mother trying to get everyone out of the house in the morning as her husband calls for the car keys, two children shour questions from upstairs and the third child is pulling at her apron strings. The headline offers "WOnderful News for Busy Mothers..." and mentions their "Delicious Hot Wheat Cereal" that "Cooks in just 10 Seconds!" The text talks mainly about the Instant assuring us that it is Precooked and talks about the proper nutrition that is in it and the benefits you will receive from a breakfast of this quick meal. The ad mentions the other, more normal, cereals that were offered at this time. |
October 13, 1952 Life magazine |
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$8.00 |
View Ralston 10 |
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| Black and white 5" x 10 3/4" ad for their Wheat Chex and their Rice Chex cereals. The ad has a picture of a father and his two young sons scrubbing away as they wash the family car together and the headline explains "They had their Bite Size Chex today! (How about you?)". The ad claims that "There is a difference in cereals" and tries to explain why you should start your day with a Chex cereal. |
May 1954 Woman's Day |
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$8.00 |
View Ralston 1 |
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| Full color 9 1/2" x 14" ad for their Rice Chex and Wheat Chex Cereals. There is a large picture that shows two bowls of the Bite Size Rice Chex placed on top of an unknown number of quarts of strawberries. The text calls this a "New slant on breakfast" and describes them as being in "kid size bites that fill up with milk" yet will still "stay crisp as an ice cream cone". To make them this good they are "Shredded, sugared just a bit, then toasted 3 times". It also claims that these are "Not just single grains puffed up or spread out but..." then claims that the Rice Chex has "11 grains of rich, plump rice in each" and the Wheat Chex has "15 grains of golden wheat in each". |
October 25, 1954 Life magazine |
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$8.00 |
View Ralston 8 |
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| Full color 9 1/2" x 12 1/2" ad for their Instant Ralston which is described as being a Whole Wheat Cereal that Cooks in 10 Seconds. The ad has a picture of a mother preparing her two children for their day with bowls of this product and the headline warns us that "School Days are Hot Cereal Days". The text claims that this cereal in No. 1 because it is tops in Natural Protection, in Convenience, in Flavor and in Popularity. Just in case your kids are stubborn there are several different options listed on how to provide variety. These include tricks such as adding milk instead of water, putting raisins, prunes, figs or dates and putting a pat of butter in the middle. |
Unknown |
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$7.50 |
View Ralston 9 |
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