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| Full color 10" x 13" ad for the Hot Wheat Cereal that can make life easier for a busy mother. There is a drawing of a kitchen in the morning where a thoughtful mother is trying to prepare breakfast, using Instant Ralston, while the baby is pulling on her apron strings and other members of the family are yelling questions and requests for help. The headline brings "Wonderful news for Busy Mothers" by announcing this "Delicious Hot Wheat Cereal (that) Cooks in just 10 Seconds". The text gives you all of the facts you need to know, shows pictures of the boxes of Instant Ralston, Regular Ralston and mentions the other Checkerboard cereals, Wheat Chex and Rice Chex. This ad is larger than my scanner so the outer edges of the ad will not be visible in the scanned view. |
December 1940 Life magazine |
1 |
$5.00 |
View Ralston 2 |
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| Full color 10" x 13" ad for their Shredded Ralston cereal with tennis great Bill Tilden. There is a picture of him returning a shot under the headline that has him saying "This new twist in breakfasts scores an ace with me". The text has him ranking Shredded Ralston as "America's No. 1 Ready-to-Eat cereal" and continues as to why this may be true. There is a smaller picture of Bill and two younger people eating a meal and another of a feminine hand holding up this bite-size cereal. |
June 30, 1941 Life magazine |
1 |
$5.00 |
View Ralston 5 |
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| Full color 8 1/4" x 11 1/4" ad for their Shredded Cereal. The headline reads "At Breakfast...at Parties...All Day Long. Say it with Shredded Ralston". The picture shows a table covered in green with an opened box of Shredded Ralston showing that "It's Bite Size" and four options on how to serve it. There is the Morning Magic that you would expect from a breakfast cereal but there is also Tempting Snacks, a 3-Minute Candy and a Quick Party Treat. For each of these last three items there are directions on how to prepare the treat for your family's pleasure. |
July 1942 Better Homes & Gardens |
1 |
$5.00 |
View Ralston 4 |
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| Full color 9 1/2" x 13" ad for their Hot Whole Wheat Cereal. There is a picture of a young boy on his way to school on a rainy day wearing shorts and tipping his hat to the inclement weather while the headline chants "Umbrellas and rubbers a blow to his pride? The wheat germ in Ralston protects from inside". The text explains what wheat germ is and how it will help your hard-working and playing family members and the ad shows a box of Instant Ralston which will cook in 10 seconds and a box of the regular Ralston Whole Wheat Cereal which could be cooked and ready in 5 minutes. The ad also claims that "Hot Ralston is whole wheat plus extra protective wheat germ". |
September 1944 McCall's |
1 |
$5.00 |
View Ralston 3 |
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| Black and white 5" x 10 3/4" ad for their Wheat Chex and their Rice Chex cereals. The ad has a picture of a father and his two young sons scrubbing away as they wash the family car together and the headline explains "They had their Bite Size Chex today! (How about you?)". The ad claims that "There is a difference in cereals" and tries to explain why you should start your day with a Chex cereal. |
May 1954 Woman's Day |
1 |
$4.00 |
View Ralston 1 |
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