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| Three color 10" x 12 1/2" ad from the National Biscuit Company which later became Nabisco. This is a very simple ad that shows, in black and white, a picture of a boy all dressed up in a raincoat, boots and a full rain hat, walking down the street with a box of Uneeda Biscuit. The only words to this ad, printed in red ink, say that "Today is the Day. Uneeda Biscuit. National Biscuit Company". |
September 10, 1904 Saturday Evening Post |
1 |
$9.00 |
View Nabisco 36 |
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| Black and white 5 1/4" x 13 1/2" ad for their 100% Bran cereal. There are several drawings of a male and female with sweaters emblazoned with "100%" and holding megaphones with Nabisco written across the wide end. The caption on the first drawing says "We're telling the crowd about this wonderful Bran!" with the following pictures saying "F-L-A-V-O-R 'Ray - Flavor!" and finishes with "And so gentle". The text talks about how this is the pleasant way to relieve constipation. It also shows a lady holding an oversize box of this product and reasoning "No wonder this Bran is good - It's made by Nabisco, bakers of your favorite crackers and cookies". |
October 26, 1942 Life magazine |
1 |
$8.50 |
View Nabisco 14 |
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| Black and white 5 1/4" x 13 3/4" ad that is for the Nabisco 100% Bran Double Milled Breakfast Cereal. At the top of the ad, there is a cartoon where the man seems disgusted and the wife is holding up her finger as the caption reads "Mary puts an end to "breakfast blues"". There are two drawings below this one, the one on the left has the man holding up his hand in disgust as the wife is handing him a bowl of cereal. The ad claims that he, Tom, says "Bran may be good for me but its flavor gives me the blues". His wife, Mary, replies "This kind won't. It's Nabisco 100% Bran, made by the folks who bake Ritz Crackers. They sure know how to make foods taste good". In the next picture, Tom has a very happy look on his face and he is speaking to Mary. "Say...maybe you've got something here...It's good". Mary, standing there with a coffee pot says "Of course. And notice how small the bran fibers are! They're double-milled...that makes them finer, less likely to be irritating". The text then says that it's "So mild-acting because it's double-milled". I have left out a lot of the text in an effort to make it readable. |
June 19, 1944 Life magazine |
1 |
$8.50 |
View Nabisco 34 |
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| Full color 9 1/2" x 13 1/2" ad for their Shredded Wheat cereal. This was back in the day of the big ones, each box held "12 Large Biscuits" made from "100% Whole Wheat". The headline claims that "They'll hail this hearty breakfast of flavor-full whole wheat!" and shows a table with a big green bowl holding two of these biscuits covered with sliced bananas and surrounded with barely enough milk to make them chewable. The text contains some alternate methods of serving these items suggesting that you "whisk the buscuits quickly through hot salted water" before adding sugar and milk, or cream. They are claimed to be "Delicious, ready to serve...yet as nourishing as a hot cereal". |
October 8, 1945 Life magazine |
0 |
$9.00 |
View Nabisco 11 |
Temporarily |
| Full color 4 3/4" x 13" ad that reminds you to buy their Sugar Wafers and their Fig Newtons Cakes. There is picture of each of these cookies on a plate with another delicious treat. The Sugar Wafers, which are described as being "Like a bite of heaven! creamy fondant filled", share the plate with a fruit salad and the Fig Newtons Cakes surround a bowl of ice cream with chocolate sauce. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1950 McCall's |
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$8.00 |
View Nabisco 3 |
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| Black and white 4 3/4" x 11" ad for their Shredded Wheat cereal. There is a picture of a young boy at the breakfast table who looks like he has his mouth full and is trying to chew while his bowl has a single bale with a small hunk taken out of it. The headline warns you "Don't trifle with 'Faddy' foods - kids need HONEST FOOD and here it is" with an arrow pointing to the young man's bowl. The text claims that it is 100% whole wheat with bran and wheat germ added. They call it "The original Niagra Falls product". |
September 1952 Good Housekeeping |
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$8.00 |
View Nabisco 17 |
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| Full color 5" x 13" ad for their Peanut Cream Patties. There is a picture of a happy young boy who has a handful of these in his right hand and one going to his mouth from his left with the headline promising that "Nabisco Bakes Better Cookies" and the young man taking the time to say that he "Can't get enough Nabisco Peanut Cream Patties". The bottom headline points toward the red Nabisco seal and promises that "this seal on the outside means better flavor on the inside". |
October 1952 McCall's |
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$8.00 |
View Nabisco 5 |
Temporarily |
| Full color 9 1/2" x 13" ad for their Cookies, especially their Vanilla Wafers. There is a picture of a little boy and girl sitting closely together and inches away from their small living room telvision set. Their attention is more devoted to the box of Nabisco Vanilla Wafers than to whatever cartoon show may be playing and the headline pleads "Let them have another, Mother, they're pure Nabisco cookies!". The text talks about the wholesome ingredients used in the production of these cookies and they also show their Swiss Creme Sandwich cookies and their Oreo Creme Sandwich cookies. |
April 1953 Woman's Home Companion |
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$8.00 |
View Nabisco 6 |
Temporarily |
| Full color 7 3/4" x 11" ad for their delicious Cookies. Thereis a picture of two little girls sitting together at the kitchen table feeding each other Oreo Creme Sandwich cookies while a wooden doll watches wishing that it had a mouth. The headline pleads "Let them have another, Mother, they're Pure Nabisco cookies!" and the ad shows, in addition to the Creme Sandwich Cookies that Nabisco also made Chocolate Chip Pecan Cookies and Nabisco Sugar Wafers. The text assures us that only the very top ingredients are used to make these tasty cookies. |
August 1953 Good Housekeeping |
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$8.00 |
View Nabisco 13 |
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| Full color 9 1/2" x 13" ad for their Dromedary Pound Cake Mix. The ad has a large picture of a cake on a silver platter that has had several pieces sliced and a banner says it is the "New Giant Size". Below this picture are the words "Look! Almost twice the golden Dromedary Pound Cake...for just a few pennies more!" and below this are pictures of six different desserts that can be made from just one baked cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
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$7.50 |
View Nabisco |
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| Full color 9 3/4" x 13 1/2" ad that is for Nabisco Oreo Creme Sandwich and the fact that "Good Things Like Creamier Filling Make Them Best!". There is a tasty-looking picture in this ad, the top of a stove with the ingredients of making the "New Oreo" cookie. It has a bowl filled with the creme-filling and a big bowl filled with the chocolate flavor right next to a plate filled with untasted Oreo cookies. The ad says to look and "See the lavish, creamy filling. Next - taste the most chocolate-y flavor ever in the crisp cookies. Discover why New Oreo is America's favorite chocolate sandwich cookie. The only one to buy!". When you are going out looking for cookies, "Whatever kinds of Cookies you like...Nabisco Bakes Them Better". |
January 11, 1960 Life magazine |
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$7.50 |
View Nabisco 29 |
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| Full color 9 3/4" x 13" ad for Nabisco Fig Newtons. The photo in this ad is showing a table filled with items for preparing a meal of sorts, starting with a platter filled with nine of these wonderful Fig Newtons. Behind this there is a platter filled with fig jam, a jar that may have eggs floating in water, several hotpads and a swivel for stirring up. The ad says "Fig Newtons. Good things like plumpest, juciest Figs make them best!". It then tells you to "See the luscious, golden fig jam. Bite into the tender cake. Choicest figs (the only kind Nabisco uses) make fig bars this good. Get Fig Newtons, always fresh in the new Twin Pak, at the Nabisco FRESHER THAN SPRING promotion at your store". |
March 14, 1960 Life magazine |
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$7.50 |
View Nabisco 33 |
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| Full color 9 1/2" x 13" ad for their Lorna Doone Shortbread Cookies. We see a table that is set with the ingredients needed to make this delight and several of these cookies placed in the front and the headline announces that there is "Now! 2 times More Butter in the Batter than before!". The text describes it as having "richer, 'shorter' short texture" and "more buttery goodness to melt in your mouth". At the bottom of the page we see a picture of a package of this product, unopened for now. |
August 29, 1960 Life magazine |
1 |
$7.50 |
View Nabisco 12 |
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| Full color 9 1/2" x 13 1/2" ad for nearly everyone's favorite cookie, the Fig Newton. There is a picture of a table set with a smaller basket of these cookies in front of various ingredients that are used in the making of this product. The headline says "Fig Newtons Good things like plumpest, juiciest figs make them best!". The text tosses out a few more "advertising adjectives" to make them sound better then shows a picture of the two packages available so you would "know them on sight", the carton and the cellophane pack. |
May 5 & February 10, 1961 Life magazine |
2 |
$7.50 |
View Nabisco 9 |
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| Full color 10" x 13 1/2" ad that touts the Nabisco Vanilla Wafers. There is a picture in this ad with some of the many, good items needed to create good cookies such as this. Shown in the picture is a bowl filled with milk, flour and eggs and, in front of this, are a plate filled with just baked cookies. The ad says these are the "Improved! Nabisco Vanilla Wafers. Good things like country-good eggs make them best!". It then says "Now! Nabisco Vanilla Wafers are more golden-brown. thinner, crisper than ever! So good, they taste like homemade...thanks to wholesome ingredients like country-good eggs". The last sentence in this ad makes you realize that "Whatever kinds of cookies your family likes, Nabisco makes them better!". |
April 7, 1961 Life magazine |
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$7.50 |
View Nabisco 27 |
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| Full color 9 1/2" x 13 1/2" ad for their New Baronet Cookies. We see a picture of a table with a red tablecloth where a platter of these cookies are sitting along with some of the ingredients used to make them. We see cream, flour, eggs and sugar and the headline assures us that "Good things like extra creamy filling make them best!" The text calls the filling like "icing on a cake" and the cookies "buttery-light, short cookies". An important thought to cookie lovers is the statement that "Whatever kinds of cookies your family likes, Nabisco bakes them better." |
April 22, 1961 Saturday Evening Post |
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$7.50 |
View Nabisco 23 |
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| Full color 9" x 12 1/2" ad for their famous Fig Newtons. The ad has a picture of a table with ten Fig Newtons sitting in front of several bowls of the precious ingredients that are needed to make this cookie. More importantly is the blur of a knife as it "chops the plumpest, juciest figs...makes the smoothest, most luscious, moist fig jam and wraps it in fresh, tender cakes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 16, 1962 Life magazine |
0 |
$7.50 |
View Nabisco 2 |
Temporarily |
| Full color 9 1/2" x 13" ad for their Lorna Doone Shortbread Cookies. The picture in the ad shows a stick of butter being whipped up with a wooden spoon while two eggs and a container of ingredients wait their turn. The headline says "Mix" and the text gives a little of the details as to how these popular cookies were made. It calls them the "most delectable, delightful butter-flavored cookies ever." |
August 3, 1962 Life magazine |
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$7.50 |
View Nabisco 19 |
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| Full color 9 1/2" x 13" ad for their tasty Ritz Crackers. This ad, run just before Christmas, has a table with a red tablecloth and lighted candles and the table spread with tasty-looking Ritz crackers topped off with various snacks made with Cream Cheese. The headline says that it's "Holiday time...time to trim with Ritz" and the ad gives tips on making these treats. The bottom of the ad assures you that "Nothing fits the occasion like Ritz!" |
December 7, 1962 Life magazine |
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$7.50 |
View Nabisco 22 |
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| Full color 10" x 14" ad for their Spoon Size Shredded Wheat Cereal and the fact that "now it's "berry small". The picture in the ad compares the size of the Shredded Wheat to the size of a raspberry. They claim that now "It's crispier clear through! And it still has all the toasty, nutlike flavor and satisfying goodness of whole wheat to every single "berry small" bite. It's made only by Nabisco, which makes it "berry good". |
October 4, 1963 Life magazine |
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$7.50 |
View Nabisco 26 |
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| Full color 9" x 12 1/2" ad for their Shredded Wheat Cereal. The ad has a picture of The Famous Gibson Girl from 1903 and a picture of a girl from Spring, 1964 wearing A Sarmi original - Wheat design on silk. The ad headline claims that "Styles change! But Nabisco Shredded Wheat has been too good to change for over 60 years!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1, 1964 Life magazine |
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$7.50 |
View Nabisco 1 |
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| Full color 9 1/2" x 13 1/4" ad that advertises Nabisco Chit Chat Barbecue Flavored Crackers. This is an interesting ad because this is for something that I really don't remember seeing. The ad has a red background and there is a box of the Nabisco Chit Chat's sitting there with a white chef's hat on it. The text for this ad says "New Barbecue Sauce-y Chit Chat Crackers...sizzling good new crackers with delicate barbecue flavor. Great straight, with your favorite drinks, they add zip to your dips, snap to your appetizers. Fresh off the Nabisco grill...come and get 'em!" |
June 26, 1964 Life magazine |
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$7.50 |
View Nabisco 37 |
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| Full color 10" x 13" ad that advertises their Nabisco Oreo Cream Sandwich cookies. This ad has a giant bowl of white, creamy filling sitting next to three of these delicious cookies. The text, looks like very small print, says "Did you ever see such creamy filling?". Then, next to the Oreo cookies, the words "Yes, in chocolate Oreo's". Next to the unopened package at the bottom there are the words "Creamiest filling. Rich Dutch cocoa. Pure chocolate. That's it. That's what makes Oreo America's favorite". |
July 10, 1964 Life magazine |
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$7.50 |
View Nabisco 28 |
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| Full color 9 1/2" x 13" ad for their Premium Saltine Crackers. The picture in the ad shows a package of this product that has been placed in a wire basket containing lettuce, radishes and tomatoes; items that need to be kept moist in order to remain fresh. The caption under this picture claims that "The reclosable moisture-proof Stack Pack keeps Premium Saltines crisp to the very last cracker". The bottom of the ad has a set of four photos that explain the proper way to open and close this package. |
September 18, 1964 Life magazine |
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$7.50 |
View Nabisco 20 |
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| Full color 9 3/4" x 13 1/2" ad that is for the Nabisco Team Flakes Breakfast Cereal. This is a unique ad which has two pictures at the top of the page, the picture in the left showing a full bowl of Team Flakes cereal with bananas and a few different kinds of fruits added in, and the picture on the right shows the same bowl after whoever was eating it is done. For the bowl on the left side it is asking "Why doesn't it taste like other flakes? Because 4 grains - rice, corn, oats, wheat - are teamed up in each flake. Makes Team Flakes unthinkably good". Under the bowl on the right, the one that has just milk and a few flakes left in it, the caption asks "Why does the taste stay so crisp? Because each flake is baked with bubbles. Unthinkably good to the last insinkably crisp flake". Below these pictures it shows a box of Team Flakes, opened, and asks "Why don't you try new Team Flakes? (You say you will? Tomorrow? Good!)". |
November 6, 1964 Life magazine |
1 |
$7.50 |
View Nabisco 38 |
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| Full color 9 1/2" x 13 1/4" ad that has you think about Nabisco Premium Saltine Crackers and wonders about keeping other things as fresh for as long as you can keep those. The picture in the ad shows two different packaged of Premium Saltine Crackers. One of them is brand new and the other one has had half of the crackers taken. That one has the wrapping rolled up and the rest of the crackers are kept fresh. Then, next to them, is a tomato. The tomato has a slice taken out of it and the ad asks "Wouldn't it be nice if you could reclose tomatoes to keep them fresh?". The ad says that "The reclosable moisture-proof Stack Pack keeps Premium Saltines crisp to the very last cracker". Below that it shows that you "Open a Stack Pack" and "snap! crackers are crisp" and it's "'cause you can close the Snack Pack back" giving you "Flavor sealed in by Nabisco, crispness held in by the Snack Pack". |
February 26, 1965 Life magazine |
1 |
$7.50 |
View Nabisco 32 |
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| Full color 9 1/2" x 13" ad for their new energy cereal, Shreddies. There is a picture of a box of this cereal and a bowl that is overflowing with the cereal and some strawberries while the headline says "Lovely new taste, Shreddies is here!". There are pictures of kids skateboarding, dancing and just having fun, things that are possible if you eat a high energy breakfast. There is also a 7 cent coupon that is good on your first box. |
October 1, 1965 Life magazine |
0 |
$7.50 |
View Nabisco 16 |
Temporarily |
| Full color 9 1/2" x 13" ad for their Oreo cookies. There is a closeup photo of a pastry bag carefully and lovingly applying the creamy filling to the chocolate wafer that will be the bottom of another delicious cookie. The caption under the pastry bag claims that "We squeeze a lot into Oreo" which the text calls "America's favorite cookie." |
June 10, 1966 Life magazine |
1 |
$7.50 |
View Nabisco 24 |
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| Full color 9 1/2" x 13 1/2" ad for their Chips Ahoy! cookies. Scattered across the page are an undetermined number of chocolate chips and we are told that this is how many are on the forty cookies in one bag of Chips Ahoy. We are then quizzed as to how many chips are seen on this page, knowing full well that anyone who likes cookies as well as I do will never stay awake long enough to count every one. The end of the ad gives those of us who will not count the answer, 640 or thereabouts. |
July 15, 1966 Life magazine |
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$7.50 |
View Nabisco 25 |
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| Full color 9 1/2" x 13" ad for their two versions of Shredded Wheat with a tie-in to the NFL. On a breakfast table you can see both boxes standing behind two HEAPING bowls of the cereal that are topped off with fruit. The headline claims these are "The only two breakfast cereals endorsed by the NFL" and the text says "They're served on all 15 NFL training tables". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Nabisco 4 |
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| Full color 9 1/2" x 12 1/2" ad for their popular cookies, Fig Newtons. There is a picture of a package of these cookies, opened and spilling over, next to rows of ripe Figs and the headline promises you that "When you buy Fig Newtons, you buy a lot of figs." The text promises that with Fig Newtons you will get "real fig taste" because there is no skimping with this product. You will also be assured of freshness due to it being double wrapped and having "two individual stay-moist stack packs." |
March 31, 1967 Life magazine |
1 |
$7.50 |
View Nabisco 21 |
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| Full color 10" x 13 3/4" ad that is for Nabisco's Snack Mate Cheese Spreads. This ad has the Nabisco trademark in the upper left-hand corner of it, which is the main reason I knew what it was. The heading on the ad says "Cheddar cheese in a can? What will they think of next?" and it is over a can of this product parked in the middle of a handful of crackers, a hard-boiled egg and a couple pieces of celery, all with the product filling the products up. The text claims that you would "Just press the tip, and swirl, twirl, create, decorate. Top crackers, eggs, celery, any food that strikes your fancy. Great for parties or for quickie snacks anytime. As for the flavors, they're delicious. This is rich, pasteurized processed cheese in spread form. So tangy and good you'd never believe it came from a can. And you can keep these spreads right on your shelf, because they stay smooth and fresh without refrigeration". Next to this there is a photo that shows two different cans of this product, one of which says American and the other says Pimiento. |
April 14, 1967 Life magazine |
1 |
$7.50 |
View Nabisco 35 |
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| Full color 9 1/2" x 12 1/2" ad for their Fruit Filled Toastettes Pop-Ups. The ad has a picture of a box of Blueberry flavored Toastettes Pop-Ups surrounded by fresh fruit and a Toastette suspended in midair as though it had just "popped" out of the box. The headline assures us that "Something luscious just popped up. New "Toastettes" from Nabisco". The text claims that a real baker is involved in the production of this product and claims that it "tastes as good as you always hoped a pop-up would taste". It also mentions three flavors of Blueberry, Cherry and Strawberry. |
October 6, 1967 Life magazine |
2 |
$7.50 |
View Nabisco 8 |
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| Full color 9 1/2" x 13" ad for their Appeteasers, the Mini-Snack from Nabisco. The ad shows a little table with a little red-checked tablecloth on it and Appeteasers of the three different flavors available. There is a full-size hand reaching onto this table, showing how small the table is and how small the snacks are and we are told that "They taste like what they look like". They come in Onion, Cheese and Crescent Rolls and although they are small, "there's nothing small about the way they taste". A few different ways to enjoy them are offered and you are encouraged to try all three. |
February 23, 1968 Life magazine |
1 |
$7.50 |
View Nabisco 18 |
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| Full color 9 1/2" x 13" ad for their Toastettes Toaster Pastries. The ad has a picture of a box of Blueberry Toastettes with two pastries sticking out from the top along with a variety of fresh apples, blueberries, cherries and strawberries. The headline claims these are "The only toaster pastry with Nabisco quality baked-in" and the text claims that this is "the first toaster pastry that actually tastes as good as you hoped it would". |
April 19, 1968 Life magazine |
0 |
$7.50 |
View Nabisco 7 |
Temporarily |
| Full color 9 3/4" x 13 1/2" ad that advertises the "New Appeteasers. The Mini-Snack from Nabisco". There is a photo that shows a lady's hand, full size, reaching out and taking an Appeteaser from a small bowl that is on a small table and she is holding it out for approval. There is three boxes of the Appeteasers at the bottom, Onion Appeteaser, Cheese Appeteaser and Crescent Rolls Appeteaser and the caption says that "They taste like what they look like". The text says these "Tiny snack crackers that taste like what they look like. But there's nothing small about the way they taste. Appetizing. Irrestible. Little cheese wedges that taste like real mellow Cheddar, tiny onion slices that taste like crisp French fried onion rings, and minature crescent rolls that taste just like the big kind you buy in a bakery. Eat 'em in big handfulls. Or, have them with drinks, soups and meals. Try all three kinds. Appeteasers Tiny Crackers - they're the teasingest snacks around". |
May 24, 1968 Life magazine |
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$7.50 |
View Nabisco 31 |
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| Full color 9 1/2" x 13 1/2" ad for their Brown Sugar Cinnamon Toastettes. There is a picture of a table with several of these Toastettes, a bottle of Cinnamon, a bottle of Brown Sugar and everything in the picture is sparkling. The headline introduces an offer from Nabisco that gives you a refund of $1.00 if you buy this product and three others from their varieties of Strawberry, Cherry, Apple and Blueberry. The text describes how the materials fit together and claims that it tastes somewhat like pastry. To help you receive your $1.00 there is a coupon in the ad for you to fill out and send in with the Easy Tab from four boxes. |
October 4, 1968 Life magazine |
1 |
$7.50 |
View Nabisco 15 |
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| Full color 9 3/4" x 13 1/2" ad that was for Nabisco Toastettes, something that looks good but I don't think that I have ever seen them. The ad has a full length photo which consists of strawberries, sugar, cinnamon, cherries and several samples of what the "Sparkling Toastettes from Nabisco" looked like. At the bottom of the ad there are five different boxes showing the kinds that were made. There was, from left to right, Brown Sugar and Cinnamon Toastettes, Apple Toastettes, Blueberry Toastettes, Strawberry Toastettes and Cherry Toastettes. |
November 22, 1968 Life magazine |
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$7.50 |
View Nabisco 30 |
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| Full color 9 3/4" x 13 3/4" ad that is for Nabisco Premium Saltine Crackers. This ad has a picture showing a little girl who is preparing to indulge in a Nabisco Premium Saltine Cracker. The photo has been taken at just the right time as it shows the girl with her mouth open, just preparing to bite down on the cracker that is held within her mouth. The ad text says "CRUNCH. That's Premium Saltines. So crunchy you won't believe your ears. Because Nabisco bakes them fresh, and keeps them fresh. Our moisture-proof Snack Packs keep things fresher than anything else around. Look for PREMIUM Saltines. They really pack a crunch". |
October 10, 1969 Life magazine |
1 |
$7.50 |
View Nabisco 39 |
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| Full color 9 1/2" x 12 1/2" ad for their Sesame / Cheese flavored Twigs Snack Sticks. The ad looks to be written in an Old English font and starts out "The story of Twigs, the little snack that branched out". The text continues on explaining that this snack fit in nearly everywhere and would accompany narly every food or drink. The picture shows a box of this product placed in amongst a little bit of everything. |
March 24, 1970 Look magazine |
1 |
$7.50 |
View Nabisco 10 |
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