Chef Boy-Ar-Dee Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads listed first.


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PAYPAL
Full color 9 3/4" x 13" ad that is another one in their efforts to make everyone aware of Chef Boy-Ar-Dee Spaghetti and Meat Balls. There is a box in the upper left hand of this ad that says "When a shopping trip makes you late to get dinner" and then it goes down to the lower headline which says "Quick! Chef Boy-Ar-Dee Spaghetti and Meat Balls". In between these two items of knowledge there is a picture of an overhead view of a bowl sitting there with the top off. Inside it is a full bowl of Chef Boy-Ar-Dee Spaghetti and Meat Balls with a female hand holding on to the bowl's handle. "Ready to heat! Real Italian-style! Next time you're pressed for time, let a Chef do the heavy cooking for you. Serve famous Chef Boy-Ar-Dee Spaghetti and Meat Balls. The spaghetti is made of choice durum wheat, cooked deliciously tender, but never mushy. There's lots of tasty, tomato-rich sauce, made by the Chef's real-Italian recipe. The meat balls are specially braised to keep in their natural juice. It's a real spaghetti-lover's meal. Try it soon". It only costs About 15 cents a serving and suggests that you make one night a week Chef Night.
March 16, 1953
Life magazine
1
$8.00
View
Chef BD 40

Full color 9 1/2" x 13" ad for their canned Spaghetti and Meat Balls. The ad has a drawing that gives an overhead view of a pan that is holding just warmed Chef Boy-Ar-Dee Spaghetti and Meat Balls and another drawing that shows a group of people enjoying themselves at a picnic table by a peaceful lake. The ad wants you to use this product "When you want a vacation from cooking too...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1953
Life magazine
0
$8.00
View
Chef BD 4

Temporarily
Sold Out

Full color 9 1/2" x 12 1/2" ad for their Spaghetti and Meat Balls with Tomato Sauce. The ad has an overhead view of a kitchen table set with a red plaid tablecloth and a bowl full of this tasty product. The ad headline claims this is what to get "When your family wants a real Italian-style feast...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
1
$8.00
View
Chef BD 15

Full color 9 1/2" x 13" ad for their Spaghetti Dinners. Pictured on a tabletop is everything you will need and the finished result. We see the box, the container of grated cheese, the box of noodles, the container of sauce and a wooden spoon that needs to be washed. In front of this scene is a plate filled with spaghetti noodles and a very minimal amount of sauce. The ad refers to this as "Quick...tempting...tasty" and mentions that it will make a Lenten meal that is a family favorite. The special sauce is mentioned as being the difference-maker in this product.
February 22, 1954
Life magazine
0
$8.00
View
Chef BD 27

Temporarily
Sold Out

Full color 9 1/2" x 12 1/2" ad for their Meat Balls with Gravy in a can. The picture shows a table with a striped tablecloth hosting this product spread over a platter filled with noodles and the headline offeres this as a suggestion for "When company drops in right before dinner". The text tells us that with products like this it becomes easy to be hospitable. It describes them with glowing terms, promises ten Neat Balls per can and mentions the other products that Chef Boy-Ar-Dee was offering at this time.
April 18, 1955
Life magazine
1
$8.00
View
Chef BD 29

Full color 9 1/2" x 13" ad for their boxed Chef Boy-Ar-Dee Spaghetti Dinner. The ad headline, next to a picture of Milan, Italy claims that "Chef Boy-Ar-Dee brings you his spaghetti secrets - straight from Milan". Upon reading the text you are disappointed to learn that his "secrets" involve buying and using their boxed spaghetti products, either Meat or Mushroom Sauce. The ad does have an appealling picture of sauce being poured onto a bowl of noodles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1955
Ladies Home Journal
1
$8.00
View
Chef BD 14

Full color 9 3/4" x 13 1/2" ad for the Chef Boy-Ar-Dee Ravioli with Beef in Sauce. The bottom part of the page is a plate filled with this delicious treat and it is sitting there with a spoon in front of it and a daisy flower lying behind it. At the top there is a picture of a group of Italians sitting in a wagon in front of a crowd. The ad tells us that this is "Just like the ravioli you'd enjoy at a fiesta in Italy". It then says that "Ravioli is the traditional dish at many Italian fiestas. (It takes too long to make it for everyday meals.) You can serve this fiesta treat in minutes with Chef Boy-Ar-Dee Raviola...you detect the authentic Italian flavor in every bite! Tender macaroni pies filled with pure beef, simmered in a sauce of ripe red tomatoes, beef and rich beef stock - seasoned to perfection. Chef Ravioli is perfect for lunch, supper, late-evening snacks. Ready to heat. Two servings per can - only about 14 cents per serving. How about planning your own fiesta soon".
December 5, 1955
Life magazine
1
$8.00
View
Chef BD 36

Full color 10" x 14" ad for the Chef Boy-Ar-Dee Spaghetti Dinner. They have no problem telling you that "In 12 minutes you can sit down to a real Italian-style dinner!". There is a picture near the top that is of Lake Garda, Italy and the text tells you that "If you've always thought it took hours of simmering and stirring (or a trip to Italy) to get real Italian-style spaghetti - here's a pleasant surprise". They say that you get all the makings in one package, a box of spaghetti, a container of sauce and cannister of nippy, grated Italian-style cheese. The bottom half of the ad is a picture of a bowl of spaghetti having sauce, either Meat or Mushroom, poured over it.
January 9, 1956
Life magazine
1
$8.00
View
Chef BD 32

Full color 9" x 13" ad that is advertising both Chef Boy-Ar-Dee Spaghetti Sauce with Mushrooms and Chef Boy-Ar-Dee Spaghetti Sauce with Meat. This ad starts off with the headline stating to "Glorify your everyday dishes with real Italian flavor" next to a photo that, is either a window just past a small Italian table set for two or a painting next to the table. The ad then says that "Adding matchless Italian flavor to your plain-cooked foods is as pouring on one of Chef Boy-Ar-Dee's Italian-style Sauces. In no time - you're enjoying the lively kind of dish you would hope to discover in Italy...perhaps at a table overlooking a colorful Mediterranean harbor. Secret of this inviting flavor is Chef's fine old Italian sauce recipe. Choice, sun-ripened tomatoes are simmered gently, slowly, then smoothly combined with juicy browned beef or tender mushrooms - and, to add that certain zip, seasoned with characteristic Italian spices. And all you do is heat and serve!".Below this are two plates of noodles having Spaghetti sauce poured onto them. The one on the left has Spaghetti with Mushroom Sauce instructions and the one on the right, they are actually pouring the sauce onto hard-boiled eggs and it has a recipe for Eggs Boy-Ar-Dee.
March 19, 1956
Life magazine
1
$8.00
View
Chef BD 42

Full color 9 1/4" x 12 1/2" ad for their Spaghetti and Meat Balls. The ad has a large photo of a white bowl filled with hot spaghetti with meat balls arranged in a circle around the top being placed onto a table. There is a smaller photo of rowboats going by tables filled with diners along a river. The ad headline calls this product "Savory spaghetti and meat balls...with the true Italian touch" and the text talks about the Italian influence on this product.
July 30, 1956
Life magazine
2
$7.50
View
Chef BD 6

Full color 9" x 12" ad for their Boxed Spaghetti Dinner. There is a tempting picture of a big bowl of spaghetti noodles having spaghetti sauce ladled over it with a bowl of grated cheese sitting ready to be spooned on. The ad headline says "Let a chef from Milan help you with dinner tonight" and there is a smaller picture of an authentic colorful cafe outside of Rome. The text talks about what you get in the box of ingredients and there is a picture that shows the outside box and the individual packages you will uncover when you opened the box. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1957
Better Homes & Gardens
2
$7.50
View
Chef BD 20

Full color 9" x 12" ad for their Beefaroni. Under a large picture of a lady lifting the lid from a large pot of this tasty food is the headline "New! Beefaroni - with a real Italian air!". There is a smaller picture of a sports car rally that may be taking place in Italy since the banner is Italian but there are several sports cars parked or in action and two ladies sitting on the grass warming up their food on a propane stove. The ad text says of Chef Boy-Ar-Dee Beefaroni that "It's new - and quick - as the latest sports car". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
1
$7.50
View
Chef BD 17

Full color 9 1/4" x 12" ad for their Spaghetti and Meat Balls. The ad has a photo of a large plate of Spaghetti and Meat Balls sitting on a window ledge that looks out over a wide river where several gondolas are tied up. The ad headline points out this "Tasty idea for tonight...real Italian-style Chef Boy-Ar-Dee Spaghetti and Meat Balls". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1958
Better Homes & Gardens
1
$7.50
View
Chef BD 5

Full color 7 3/4" x 10 3/4" ad for their Canned Spaghetti and Meat Balls. This ad, a smaller version of another ad on this page, gives the illusion of being served to you in the kitchen of a house in Venice. The picture shows a heaping plate of a very tasty looking meal sitting on a table that is overlooking a body of water where several gondolas are tied up and waiting. The headline calls this a "Tasty idea for tonight...real Italian-style Chef Boy-Ar-Dee Spaghetti and Meat Balls" and the text describes the tasty food with the friendly price. After mentioning that "Youngsters need no coaxing toward this good-for-'em dish" it mentions that it was available in a two-serving or a five-serving size.
August 1958
Good Housekeeping
1
$7.50
View
Chef BD 22

Full color 10" x 12 1/2" ad for their Pizza Pie Mix. The ad shows a freshly made pizza being served from a counter next to a window overlooking the Mediterranean. Behind the pizza is a window overlooking the coast of the Mediterrariean resplendent with buildings and the coast. The ad calls this "A Mediterrariean feast at your fingertips with Chef Boy-Ar-Dee Pizza Pie Mix..
October 13, 1958
Life magazine
1
$7.50
View
Chef BD 3

Full color 10" x 13" ad that shows a bowl of Spaghetti and Meat Balls placed in front of a window which looks out onto an old Italian town. Mountains in the background with a church steeple and townspeople wandering the streets. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 8, 1958
Life magazine
0
$7.50
View
Chef BD 1

Temporarily
Sold Out

Full color 7 1/2" x 10 1/2" ad for their Complete Pizza in a Box. There is a picture of a pizza fresh out of the oven with a slice being taken carefully away under the headline "This is a Chef Boy-Ar-Dee Pizza". At the bottom of the ad is a picture of a box of this product with the contents removed so the few items needed to make something this good can be seen.
March 1959
Good Housekeeping
0
$7.50
View
Chef BD 18

Temporarily
Sold Out

Full color 10" x 13" ad for their Spaghetti Dinner in a box. The ad contains drawings of the contents of the box, the simmering sauce, the grated cheese and a bowl filled with the completed meal. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 9, 1959
Life magazine
1
$7.50
View
Chef BD 2

Full color 9 1/2" x 13 1/2" ad for their Chef Boy-Ar-Dee Ravioli with Beef in Sauce and Chef Boy-Ar-Dee Cheese Ravioli in Sauce. This ad has a picture of Famous Lake Como with the Alps in the distance and the text claims that "Italy is minutes away with Chef Boy-Ar-Dee on your shelf". It then says that "A few pennies - a few minutes - and Chef Boy-Ar-Dee Ravioli is ready for anything from kid's lunch to quick supper. Tender macaroni pies, plump with tasty beef in a rich meat-tomato sauce make meal planning easy - tun, too. (Try Cheese Ravioli, too) Each only about 15 cents a serving". There are two additional pictures here, one a casserole dish< "Dish with a delightful Italian accent" and the other a Veal Cutlet indicated with the claim that it is a "Party feast".
August 3, 1959
Life magazine
1
$7.50
View
Chef BD 37

Full color 9 1/2" x 12 1/2" ad for their Canned Spaghetti and Meat Balls. The ad has a picture of a bowl of this delicious food sitting in front of an opened window that looks out onto Trivili's famed Villa D'Este gardens. The ad headline assures you that "Italy is only minutes away when Chef Boy-Ar-Dee is on your shelf" and the ad includes several ideas to help you plan. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
1
$7.50
View
Chef BD 13

Full color 9 1/2" x 13" ad for the two different kinds of Ravioli they were selling: Ravioli With Beef In Sauce and Cheese Ravioli In Sauce. The headline at the top says they have "Bite-Size Meat Pies" and, as an example they are showing a female hand holding a fork with one tasty-looking bite on it as it sits above a large bowl filled with many more delicious-looking meat pies. The ad quotes that "This is ravioli. This is Chef Boy-Ar-Dee Ravioli. Tender macaroni pies bursting with beef. Simmered in meaty tomato sauce. And seasoned in perfection. Serve Chef Boy-Ar-Dee Ravioli at lunchtime, suppertime, anytime you please. For any time - and everyone. Try Chef Boy-Ar-Dee's Cheese Ravioli, too - a meatless meal with zip! Both about 15 cents a serving".
February 22, 1960
Life magazine
1
$7.50
View
Chef BD 38

Full color 10" x 13" ad for their boxed Spaghetti Dinners. The ad has a picture of the box and of the three items that make up everything necessary to have a complete spaghetti dinner. It shows the 10 oz. can of sauce (with either meat or mushrooms), the can of grated cheese and the 8 oz. box of spaghetti noodles. The ad headline introduces the "Complete spaghetti dinner with the sauce all made" and the ad has a picture of a bowl of what the contents of the box will make. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
0
$7.50
View
Chef BD 11

Temporarily
Sold Out

Full color 10" x 13 1/2" ad for the delicious taste of Chef Boy-Ar-Dee Beef Ravioli In Sauce. The ad has a big picture that shows someone raising a forkful of this delicacy off of a plate with an opened can of this product sitting behind the plate. There are three side photos showing a can of Cheese Ravioli that is being served with a tossed salad, another that shows a plate of Chef Boy-Ar-Dee Ravioli as a side dish and the third photo shows a really new idea for hors d'oeurvres, heating a can of Chef Boy-Ar-Dee Ravioli in a chafing dish. The headline of the entire ad says "A taste of Italy. Ravioli Bite size meat pies" and the headline at the bottom of the ad calls it "A meal in a minute with the Chef's touch in it. Chef Boy-Ar-Dee".
February 10, 1961
Life magazine
1
$7.50
View
Chef BD 39

Full color 10" x 13" ad for their Meat Ball Stew, advertises as a "Casserole Treat that's full of meat". The photo in the ad shows a big pot full of a wonderful stew with a unopened can of this product just behind it. Also on this table is a loaf of bread with one slice taken from it and a teapot just waiting. The ad text says this is "The stew with twelve juicy beef meat balls - you don't have to dig for the meat! Plump peas and carrots and potatoes all in a hearty brown beef gravy. Rich with the flavor that children love, and grownups, too. All yours in a minute for only about 15 cents a serving".
March 24, 1961
Life magazine
1
$7.50
View
Chef BD 34

Full color 9 1/2" x 13 1/2" ad for their Complete Spaghetti and Meat Ball Dinner. Pictured in the ad is a plate filled with the completed meal, not much sauce, and the box behind it. Slightly out of focus further behind these items is a container of salad dressing and a table centerpiece. The headline calls it "A taste of Italy. The spaghetti and meatball dinner that's a homemade delight" and the text talks about what is available in each box, including eight meat balls.
May 5, 1961
Life magazine
2
$7.50
View
Chef BD 24

Full color 9 3/4" x 13" ad for their Ravioli with "bite size meat pies". There is a picture of a plate filled with this product and a fork holding a bite paused in mid-travels with a can proudly displayed behind the plate. Smaller pictures show their Cheese Ravioli along with their Ravioli. The text mentions the incredible ingredients used to make this product and their thrifty, 5-serving size.
April 14, 1961 &
August 15, 1961
Look magazine
2
$7.50
View
Chev B-D 28

Full color 9 1/2" x 13" ad for their cans of Spaghetti and Meat Balls with Tomato Sauce. The ad has a picture of a kitchen table with a blue tablecloth and blue napkins. There is a plate of Chef Boy-ar-Dee Spaghetti and Meat Balls in the foreground of the picture with an unopened can and a basket filled with warm rolls placed behind the plate. The ad headline calls it a "Quick main dish with plenty of meat". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 29, 1961
Look magazine
1
$7.50
View
Chef BD 10

Full color 9 1/2" x 12 1/2" ad for their Complete Spaghetti Dinner Sauce with Mushrooms. The ad has a picture of a table with a bowl of this tasty spaghetti sitting in the foreground with the box that the ingredients for this masterpiece came from sitting behind it. The ad headline claims that you can get "A meal in a minute with the Chef's touch in it" by using Chef Boy-Ar-Dee. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 26, 1961
Look magazine
1
$7.50
View
Chef BD 9

Full color 10" x 13 1/2" ad for their Meat Ball Stew. The headline on the ad says "Casserole Treat that's full of meat" and the picture in the ad shows just such a delicacy. The ad text describes it as "The stew with twelve juicy beef meat balls - you don't have to dig for the meat". It continues by saying "Plump peas and carrots and potatoes all in a hearty brown beef gravy. Rich with the flavor that children love, and grownups, too. All yours in a minute for only about 15 cents a serving". This product is available everywhere in the U.S. and Canada.
November 7, 1961
Look magazine
1
$7.50
View
Chef BD 31

Full color 9 1/2" x 12 1/2" ad for the fact that they now have a second flavor of Complete Pizza Mix. The ad has pictures of two different kinds of pizzas that have just been pulled from the oven in a kitchen just like yours. There is the regular Pizza with Cheese plus there is the new choice, Pizza with Sausage. Even though the ad text describes it as "from box to table in 15 minutes" the ad headline calls it "A meal in a minute with the Chef's touch in it". This ad is larger than my scanner bed so the outer edges of the ad willl not be visible in the scanned view.
January 30, 1962
Look magazine
0
$7.50
View
Chef BD 16

Temporarily
Sold Out

Full color 9 1/2" x 13" ad for their Chef Boy-Ar-Dee Spaghetti and Meat Balls. The ad has a picture of a table with a can of Spaghetti and Meat Balls in front of a small chalk board and behind a filled bowl. The bowl contains the Quick Oven-Lovin' Treat that has the recipe written for it on the board. The ad headline asks if you "Want something fast and filling and fun?" and another headline says this food is "A meal in a minute with the Chef's touch in it". In the cost of living of 1962 this was "Only about 15 cents a serving...so you can treat your family often".
February 9, 1962
Life magazine &
April 24, 1962
Look magazine
2
$7.50
View
Chef BD 8

Full color 9 1/2" x 12 1/2" ad for their Complete Spaghetti Dinner having Sauce with Mushrooms. There is a picture of a dining room, couch in the background, with a plate sitting on the narrow table filled with spaghetti and a smidgen of sauce. The headline reports that "Dinner's all here, with sauce all ready" and claims that it is "A meal in a minute with the Chef's touch in it." The text claims that you will never have to add a thing to what is provided for you but gives you a recipe for onion bread made from a French loaf.
February 27, 1962
Look magazine
&
December 7, 1962
Life magazine
2
$7.50
View
Chef BD 26

Full color 9 1/2" x 13" ad for their Spaghetti Sauce with Meat. The ad has a large photo of a can of this product sitting on a casual table next to a bowl filled with noodles and sauce. The ad contains a recipe for Spaghetti Mediterraneo. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1962
McCall's
1
$7.50
View
Chef BD 7

Full color 9 1/2" x 12 1/2" ad for their Two Great Pizza Mixes. There is a picture of a party with several couples dancing and cutting pieces of pizza with two boxes of Chef Boy-Ar-Dee on the table too. Available now for you to make are the original Cheese with original Pizza Sauce and Pizza with Sausage. The text describes both of the varieties and the headline at the bottom claims you can have "A meal in a minute with the Chef's touch in it" although the text says that it takes 15 minutes to get ready for the oven.
November 20, 1962 &
January 15, 1963
Look magazine
2
$7.50
View
Chef BD 23

Full color 9 1/2" x 13 1/2" ad for the Chef Boy-Ar-Dee selections of Complete Cheese Pizza and Complete Sausage Pizza. There is an attractive view of a freshly-made Pizza sitting on a table cooling with a view of some water with many rows of old buildings rising up to the top of the mountain. The ad says that this is "Perfect Pizza with real Italian flavor". It then says that it is "Now easier and quicker to prepare than ever! Just add water in the new faster-to-fix mix and you're guaranteed a tender, crunchy crust ever time. Rich, true Italian-style pizza sauce, seasoned with the perfect combination of herbs and spices. Topped with choice Italian-style cheeses. Two delicious pizzas to try. Chef Cheese Pizza and Chef Sausage Pizza. Each comes complete in one package and gives you even greater convenience".
February 21, 1964
Life magazine
1
$7.50
View
Chef BD 41

Full color 9 1/2" x 13 1/2" ad for their Pizza Mix. The ad has a large picture of a just-made pizza sitting on a table with a scene from Venice in the background. The ad headline claims this pizza is "As traditionally Italian as a gondolier's song" and the ad has a smaller picture that shows the contents of the box so that you can see everything that you will be getting. The text has the head chef from Chef Boy-Ar-Dee talking about this product.
June 5, 1964
Life magazine
2
$7.50
View
Chef BD 12

Full color 9 1/2" x 13" ad for Chef Boy-Ar-Dee Ravioli that has a plate filled with this delicious product waiting there for you. The caption under the photo says this is "Shades of Rome: Raviola with real Italian flavor". The ad tells us that "In Rome, they take bite-size squares of macaroni, stuff them with beef till they bulge, then simmer them in a special tomato sauce and true Italian spices. Here, we follow the same recipe. Yes, I make ravioli the old Italian way. And the result is delicious! Nutritious, too. Because the quick pep of macaroni is made more lasting by all the beefy protein. It's true, too, of the milk protein in cheese-filled ravioli. It's real Italian ravioli, and costs only about 15 cents a serving. And as you listen to compliments on your Italian cooking, let it be our secret that you did it the convenient Chef Boy-Ar-Dee way". If you have any qualms about whether or not this is real, the statement is signed. Unfortunately, I really can't read the signature but it says "chef" at the end of it.
September 4, 1964
Life magazine
1
$7.50
View
Chef BD 35

Full color 9 1/2" x 13 1/2" ad for their cans of Spaghetti with Ground Beef and Spaghette and Meat Balls. There is a picture of a table setting with a bowl of Spaghetti with Ground Beef next to a glass of milk and two cookies. The headline promises you will get "More nourishment with less work than any soup and sandwich" and the captions under this picture and the other showing a platter of Spaghetti and Meat Balls describe in detail about these products.
September 18, 1964
Life magazine
1
$7.50
View
Chef BD 25

Full color 9 1/2" x 13" ad for their Frozen Cheese Pizza and Frozen Sausage Pizza. There is a picture showing a get-together in the den at. what is probably, the house of one of the young people in the picture. The gathering is under control, at the moment, as instruments are being played and couples are immersed in quiet conversations yet the action is about to begin as mom is bringing out a Chef Boy-Ar-Dee Pizza. The headline promises "From freezer to fun in 8 minutes...hotter, fresher, tastier than any pizzeria pizza you bring home." The text describes the perfect crust and the three cheeses that are on the top and reminds us of how pizza being delivered is usually half-cold by the time it gets to us.
October 2 &
November 6, 1964
Life magazine
3
$7.50
View
Chef BD 30

Full color 10" x 13" ad for Chef Boy-Ar-Dee Spaghetti and Meat Balls. This food is described as being "As Italian as Rome: spaghetti and meat balls with authentic Italian sauce" and there is a large bowl of it sitting at the top half of the page. There is a young brother and sister smiling at each other as they eat their spaghetti, meat balls and milk. The Chef is saying that "My Spaghetti and Meat Balls are made in the true Italian way. The meat balls are made bigger and juicier - home-style, with good lean beef. My sauce is hand-stirred, and gently seasoned with six subtle spices and wonderful, tasty Italian cheese, then simmered attentively the old Italian way. The delicious sauce with big, juicy meat balls plus tender, tempting spaghetti completes a dish truly Italian in flavor that your whole family will enjoy. Taste the difference in Chef Boy-Ar-Dee Spaghetti and Meat Balls. At only 15 cents a serving, there is no thriftier way to treat yourself to a stast of Italy".
November 27, 1964
Life magazine
1
$7.50
View
Chef BD 33

Full color 9 1/2" x 13 1/2" ad for their Complete Cheese Pizza Mix. The picture shows a pair of feminine hands holding out a freshly baked pizza while, in the background, several couples of young people are dancing unaware that the pizza is ready. The headline calls it "The party-time pizza with the crispy, one-step crust" and the text describes the ease with which these can be completed. It mentions that it was available, at this time, in Cheese or Sausage and reasons that you don't have to wait for a party to have one, "Bake one up anytime pizza hunger strikes in your home".
April 2, 1965
Life magazine
1
$7.50
View
Chef BD 21

Full color 9 1/2" x 13" ad for their Pepperoni Pizza in a box. The ad has a large picture of one of these pizzas as it would come from you oven under the headline "The spice, tang and sizzle of pepperoni pizza, now in a mix". There is also a picture of a fresh pepperoni that has had several slices cut off and another picture that shows the ingredients you get to make this pizza and the box it comes in. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1965
Life magazine
1
$7.50
View
Chef BD 19









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