Carnation Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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DESCRIPTION
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PAYPAL
Full color 9" x 13" ad for their Unsweetened Irradiated Evaporated Milk from Contented Cows, There is a drawing of a party for early teens and there is a line of young men in ties and sports coats each holding two bowls of Peppermint Mousse and trying to get the attention of the prettiest girl who is sitting there with a knowing smile on her face. The headline assures us that the "Belle of the Ball - eats her milk, too!". The text talks about the importance of young people getting their milk and milk products and preparing products with Carnation is one tasty way to do it. The recipe for this Peppermint Musse is given and there is an offer for a 48 page book of milk-rich recipes.
October 5, 1942
Life magazine
1
$8.00
View Carnation 16

Full color 9 1/2" x 13 1/2" ad for their Unsweetened Evaporated Milk with a Valentine's Day tie-in. There is a picture of a very cute little girl who is sitting at her school desk which is covered with layers of Valentine cards as the headline states the obvious that "She's the 5th Grade's heartthrob" before conjecturing "must be she 'EATS' her milk, too!". The text talks about how all eyes are on her when the Valentine Box is opened and discusses how the vivacity and charm that this little girl possesses comes more from the pure, wholesome Carnation Milk that her mother provides her with. It talks more about the value of this product and gives a recipe for a Soft Custard Sauce that is from the "big, illustrated book of menus and recipes" that Carnation would supply you with.
February 8, 1943
Life magazine
1
$8.00
View Carnation 5

Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. There is a drawing of a young man shaving at the bathroom sink while his younger brother watches with envy. The headline explains that "Little shavers shoot up fast - when they 'eat' their milk too!". The text explains what vitamins you will receive from Carnation, especially in these war-ravaged times, and there is a recipe in the ad for Scalloped Rice 'n' Chicken.
March 15, 1943
Life magazine
1
$8.00
View Carnation 15

Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. This wartime ad has a drawing of a young Private sitting on his bunk with a look of amazement on his face. In his hand he holds a letter from home that informs him that his wife has given birth to a son and he is thriving on Carnation milk. The text reminds the soldier that there is now one more important person for he and his fellow soldiers to be fighting fo. It talks about Carnation being the best for making formula with and urges all parents to follow their doctor's advice and use Carnation.
April 5, 1943
Life magazine
1
$8.00
View Carnation 12

Full color 9 1/2" x 13 1/2" ad with more ideas on what to make with Carnation Irradiated Unsweetened Evaporated Milk. The drawing shows two young children rushing down the stairs on Christmas morning. They are saying "Jiminy Christmas! Presents...and Santa Claus...and exciting things to eat". The ad mentions that cooking with Carnation helps you to hike up your family's milk quota and mentions another booklet of recipes with a Christmas Tree Salad recipe given as a sample.
December 20, 1943
Life magazine
1
$8.00
View Carnation 14

Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. There is a cute picture of a father with an adoring look on his face changing his baby's diaper while on his lap. The headline introduces the "Secrets of a Pin-Up Girl..." and the text talks about how important for any child to get all of the vitamins available in Carnation. It states that most doctors will encourage parents, expecially during the wartime when whole milk was so hard to get, to make their baby's formula from Carnation.
February 7, 1944
Life magazine
1
$8.00
View Carnation 13

Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. There is a cute drawing of a little boy sitting in a green high-chair for his morning Carnation. He has tipped his glass over and the milk has puddled on the floor where it is being quickly cleaned up by a happy dog. The headline says "The lucky dog! That's Baby's precious Carnation". Everyone during the war was trying to make sure that children were getting all of their proper nutrition so the ad offers a free recipe book giving ways to "eat" as well as "drink" your Carnation. As a sample the ad includes one of the recipes, one for Lemon Cups.
April 10, 1944
Life magazine
1
$8.00
View Carnation 10

Full color 10" x 14" ad for their Unsweetened Evaporated Irradiated Milk. There is a drawing of a young boy with a floppy hat showing a wide-eyed little girl the spot in his mouth where a baby tooth recently fell out. He is telling her that "They come back strong...when you eat your milk, too!". This wartime ad reminds us to use whatever method we could to get the proper vitamins and the ad contains a recipe for Veal Batter Pie as it mentions other free wartime recipes were available from Carnation.
May 1, 1944
Life magazine
1
$8.00
View Carnation 8

Full color 9 1/2" x 13 1/2" ad for their Evaporated Milk. The ad shows a young girl and young boy, napkins tied around their necks, concentrating on the wishbone that they are competing to get the biggest half of. The headline calls them "Both Lucky" and the text explains that they are both winners because a long time ago their mother "started them off with their Carnation formula and kept right on letting them drink and eat the milk that gave them so fine a start". The ad continues by talking about what makes Carnation Evaporated Milk so good and ends with a recipe for a Golden Pumpkin Pie befoe mentioning their 45-page book called Growning Up With Milk which contains information and more recipes.
Unknown
Life magazine
1
$8.00
View Carnation 6

Full color 9 1/2" x 13" ad for their Irradiated Unsweetened Evaporated Milk. This wartime ad has a picture of a young man in an Army uniform with pilot's wings on it watching his young son take his first steps from his father's arms toward his mother's waiting grasp. The ad headline calls these steps by the young man "His first solo!" and the ad talks about how this product will help children receive what they need and the ad gives a recipe for Eggs, Scrambled with Tomato Bisque. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 4, 1944
Life magazine
1
$8.00
View Carnation / Babies

Full color 9" x 13" ad for their Irradiated Homogenized Unsweetened Evaporated Milk. The ad has a picture of a little boy receiving his first haircut. He is sitting proudly in the barber's chair pointing up as the barber trims away at the bramble. The headline calls this "His Second Big Moment" stating in the text that his first was being able to switch to Carnation in a cup. The text talks about Carnation being something that you can use forever and mentions their recipe book with different ways to use it, especially in the times of shortened rations that were called for during this time.
October 30, 1944
Life magazine
1
$8.00
View Carnation 11

Full color 9 1/2" x 13" ad for their Evaportated Vitamin D Increased Milk. The ad has a picture of a Cub Scout with a lemonade stand. He is selling Ice Cold Lemonade for 10 cents and War Stamps for 10 cents or a quarter. This picture is under a label of "Free Enterprise". The ad also contains recipes for Jelly Roll Cream Torte and Frosting Meringue. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 2, 1945
Life magazine
1
$8.00
View Carnation 3

Full color 10" x 13" ad for Carnation Evaporated Milk which, according to the ad, "Carnation is the Secret of Failure-Proof Gravy". There is a drawing of a big meal, plenty of plates, and a female hand is pouring gravy over some potatoes that are sitting next to some meat and, what looks like, fried apples. The headline under the picture says that "Special quantities of Carnation make it blend better than ordinary milk and result in smoother, tastier gravy every time...without fail". There is a simple, two-photo recipe for Failure-Proof Gravy. It consists of blend 1/4 cup seasoned flour with 1/4 cup of roast meat drippings, they claim that pork and ham are delicious, in a heavy skillet over low heat until smooth. Then you will gradually add a mixture of a large can of Carnation and 1 2/3 cups of water. Stir until the gravy is thickened.
September 20, 1954
Life magazine
1
$8.00
View
Carnation 26

Full color 10" x 13 1/2" ad that announces that "Never before a Chocolate Drink discovery line new Carnation". There is a large drawing of a little girl pouring a glassful of this product. What you would do with this product to get chocolate milk was to pour the Magic Crystals contained in this box into a glass of hot or cold water and stir lightly. And there is a P.S., you could add it to milk for "double nutrition".
August 15, 1955
Life magazine
1
$8.00
View
Carnation 22

Full color 9 1/2" x 13" ad for their cans of Evaporated Milk. There is a picture of a smiling baby looking up in the direction of something above as the headline attributes his good humor to the fact that :His doctor recommended Carnation." The text claims that "8 out of 10 mothers who feed their babies a Carnation formula say 'My doctor recommended it'." The text talks about it as being the "proven infant feeding milk" and that it costs less than formulas that you could buy already prepared.
April 30, 1956
Life magazine
1
$7.50
View Carnation / Babies

Full color 9 1/2" x 13" ad for their Evaporated Milk and some of the creative dishes you can make with it. The ad headline, next to a picture of a can of this product, offers "4 delicious new hot weather shortcuts from Carnation". Shown with recipes are a "Carnation 3-minute Cheese Sauce in Ham and Cheese Biscuit Bake", a "Carnation lump=free Cream Sauce in Asparagus, Cheese and Egg Casserole", a "Carnation 3-minute Cheese Sauce in Two-Way Tuna and Macaroni Cheese Loaf" and a "Carnation lump-free Cream Sauce in Creamed Chipped Beef and Rice Individuals". I don't know about you but after seeing these recipes, I'm thinking about McDonalds. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1956
Life magazine
1
$7.50
View Carnation 4

Full color 10" x 13 1/2" ad that says "Imagine! No need to add milk". It then continues with the fact that the "newest Carnation Instant is just as rich in natural milk values as the Chocolate Drink your milkman brings". There is a picture of a kitchen table that has a box of Carnation Instant Chocolate Drink sitting with three half filled glasses of good-looking chocolate drink. One of these is being refilled by a pitcher of pure clear water. The headline below the picture says that you "Just add water! Mixes instantly! Saves regular milk supply!". The ad text says that this is the "only truly complete instant chocolate flavored drink". They claim that it already contains all of the whole milk's protein, calcium, B-vitamins...rich chocolate flavor...even extra vitamins and iron.
July 9, 1956
Life magazine
1
$8.00
View
Carnation 24

Full color 10" x 13 1/2" ad for their Carnation Instant Nonfat Dry Milk. The ad introduces "News! First Fruit Flavor Whipped Toppings!" and announces that "You can whip low-calorie Carnation Instant with fruit juices". The ad says "Imagine! Simply whip Carnation Instant's tiny 'Magic Crystals' with fruit juice instead of water". There are three different deserts in the top ad and I think that they are "fruit flavor whipped toppings with the true flavor of grape juice, sunny apricot nectar or cranberry juice". In the right hand side there is the recipe for Fruit Flavor Whipped Topping that looks pretty good.
February 23, 1959
Life magazine
1
$7.50
View
Carnation 20

Full color 9 1/2" x 13 1/2" ad for their Evaporated Milk. There is a picture of a young mother holding a peaceful baby to her chest as the headline explains "Contented...Her Doctor recommended Carnation". The text claims that 8 out of 10 mothers who use Carnation do so at their doctor's recommendation. It is called "the safest, most nourishing and digestible form of milk" and is used by more hospitals than any other as a mixture in baby formulas.
May 4, 1959
Life magazine
1
$7.50
View Carnation / Baby

Full color 9 1/2" x 13 1/2" ad for their Instant Nonfat Dry Milk. There is a picture of a little girl who has taken a swig big enough from her glass of Carnation Milk to leave a hefty moustache on her top lip. The caption has her saying that "This is the Instant that's delicious for drinking!". The text talks about the Magic Crystalsand suggests using this for any cooking recipe that calls for milk. It also encourages you to use to milk the favorite of every young child, chocolate milk.
May 18, 1959
Life magazine
1
$7.50
View Carnation 9

Full color 10" x 14" ad for their supply of "Carnation Evaporated Milk". The headline calls it "The milk you can use like cream with 1/2 the fat calories". The ad says that it "Looks like cream, pours like cream, whips lilke cream - with 1/2 the fat calories". They then say that "A special method of evaporation slowly removes only water, at low temperature. This low-heat method gives Carnation the consistency of golden country cream. Cream itself couldn't make things taste richer". Thsy say to use Carnation like cream for cheese sauce in 3-minutes in the recipe included in the ad.
February 1, 1960
Life magazine
1
$7.50
View
Carnation 21

Full color 10" x 13 1/2" ad for "New desserts...new lightness!". The top picture shows three different desserts and, pictured at the bottom right is what has made this possible, Carnation Instant Nonfat Dry Milk. The ad describes the delicious Pineapple-Coconut Flavor that the three desserts all have in common. They say that each recipe has been made with Carnation Instant and Knox Gelatine. The ad says that you can make these for less that 1 cent a serving of Carnation. There is a recipe for Magic Crystals Pineapple-Coconut Delight on the right side.
April 11, 1960
Life magazine
1
$7.50
View
Carnation 19

Full color 10" x 13" ad for the "Fresh Flavor with a Difference". Their Carnation Instant Nonfat Dry Milk is debuted here. The Magic Crystals provide a drink that is "Lighter - with none of the heaviness of fat!". The picture shows someone pouring a pitcher of milk that really looks refreshing. Behind this are two bowl of strawberries with whipped topping on it that was probably made with this same product. The headlines they use for this product are that it is Refreshingly New, that it has Lightness That Makes Sense, that it Mixes Instantly, Of Course, it is Perfect For Cooking, Too! and that it Even Whips. That last item is the one that was applied to the strawberries in the picture.
June 2, 1961
Life magazine
1
$7.50
View
Carnation 23

Full color 9 3/4" x 13" ad that is for the Carnation Instant Nonfat Dry Milk. The headline for this ad claims that they have a "New diet plan idea - costs only 14 cents a day!". The picture shows someone pouring milk from a pitcher into a glass from a height of about a foot and the ad says "Here's a meal-replacement plan that gives you 1000 pre-measured calories, high-protein and balanced nutrition, satisfies your appetite - and has natural fresh milk flavor". The headings in the library of facts are that it is "Easy to Make", that it has a "Delicious Fresh Milk Flavor", you will have "No Irregularity Worries", if you have any questions than you should "Ask Your Doctor" and that you will have "High Protein - Balanced Nutrition".
November 3, 1961
Life magazine
1
$7.50
View
Carnation 25

Full color 9 1/2" x 12 1/2" ad for their Evaporated Milk. The ad has a picture of a baby lying on a blue bed with a bottle lying across her hands. The ad headline claims that she is "Contented...she has her own individual formula" and the ad talks about how you can make adjustments to what your baby gets by using this product rather than ready-prepared formulas. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 19, 1962
Life magazine
1
$7.50
View Carnation / Babies

Full color 9 1/2" x 13" ad for their Evaporated Milk. This ad appeals to those of you who want to make a delicious dessert and, for what you have in mind, "Ordinary milk won't do!". There is a picture of a very enticing Whipped Chocolate Pudding with a wooden spoon drizzling chocolate sauce down the sides. The ad claims that "The secret is Carnation...the milk you can whip like cream - and at 1/2 the cost" and the text mentions other recipe items that will benefit from the addition of Carnation Evaporated Milk instead of regular milk. The recipe for this Whipped Chocolate Pudding is given and it claims to be enough to serve 6 to 8 but they haven't seen my family.
April 26, 1963
Life magazine
1
$7.50
View Carnation 7









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