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| Full color 9" x 13" ad for their Unsweetened Irradiated Evaporated Milk from Contented Cows, There is a drawing of a party for early teens and there is a line of young men in ties and sports coats each holding two bowls of Peppermint Mousse and trying to get the attention of the prettiest girl who is sitting there with a knowing smile on her face. The headline assures us that the "Belle of the Ball - eats her milk, too!". The text talks about the importance of young people getting their milk and milk products and preparing products with Carnation is one tasty way to do it. The recipe for this Peppermint Musse is given and there is an offer for a 48 page book of milk-rich recipes. |
October 5, 1942 Life magazine |
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$5.50 |
View Carnation 16 |
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| Full color 9 1/2" x 13 1/2" ad for their Unsweetened Evaporated Milk with a Valentine's Day tie-in. There is a picture of a very cute little girl who is sitting at her school desk which is covered with layers of Valentine cards as the headline states the obvious that "She's the 5th Grade's heartthrob" before conjecturing "must be she 'EATS' her milk, too!". The text talks about how all eyes are on her when the Valentine Box is opened and discusses how the vivacity and charm that this little girl possesses comes more from the pure, wholesome Carnation Milk that her mother provides her with. It talks more about the value of this product and gives a recipe for a Soft Custard Sauce that is from the "big, illustrated book of menus and recipes" that Carnation would supply you with. |
February 8, 1943 Life magazine |
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$5.50 |
View Carnation 5 |
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| Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. There is a drawing of a young man shaving at the bathroom sink while his younger brother watches with envy. The headline explains that "Little shavers shoot up fast - when they 'eat' their milk too!". The text explains what vitamins you will receive from Carnation, especially in these war-ravaged times, and there is a recipe in the ad for Scalloped Rice 'n' Chicken. |
March 15, 1943 Life magazine |
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$5.50 |
View Carnation 15 |
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| Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. This wartime ad has a drawing of a young Private sitting on his bunk with a look of amazement on his face. In his hand he holds a letter from home that informs him that his wife has given birth to a son and he is thriving on Carnation milk. The text reminds the soldier that there is now one more important person for he and his fellow soldiers to be fighting fo. It talks about Carnation being the best for making formula with and urges all parents to follow their doctor's advice and use Carnation. |
April 5, 1943 Life magazine |
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$5.50 |
View Carnation 12 |
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| Full color 9 1/2" x 13 1/2" ad with more ideas on what to make with Carnation Irradiated Unsweetened Evaporated Milk. The drawing shows two young children rushing down the stairs on Christmas morning. They are saying "Jiminy Christmas! Presents...and Santa Claus...and exciting things to eat". The ad mentions that cooking with Carnation helps you to hike up your family's milk quota and mentions another booklet of recipes with a Christmas Tree Salad recipe given as a sample. |
December 20, 1943 Life magazine |
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$5.50 |
View Carnation 14 |
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| Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. There is a cute picture of a father with an adoring look on his face changing his baby's diaper while on his lap. The headline introduces the "Secrets of a Pin-Up Girl..." and the text talks about how important for any child to get all of the vitamins available in Carnation. It states that most doctors will encourage parents, expecially during the wartime when whole milk was so hard to get, to make their baby's formula from Carnation. |
February 7, 1944 Life magazine |
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$5.50 |
View Carnation 13 |
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| Full color 9 1/2" x 13 1/2" ad for their Irradiated Unsweetened Evaporated Milk. There is a cute drawing of a little boy sitting in a green high-chair for his morning Carnation. He has tipped his glass over and the milk has puddled on the floor where it is being quickly cleaned up by a happy dog. The headline says "The lucky dog! That's Baby's precious Carnation". Everyone during the war was trying to make sure that children were getting all of their proper nutrition so the ad offers a free recipe book giving ways to "eat" as well as "drink" your Carnation. As a sample the ad includes one of the recipes, one for Lemon Cups. |
April 10, 1944 Life magazine |
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$5.50 |
View Carnation 10 |
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| Full color 10" x 14" ad for their Unsweetened Evaporated Irradiated Milk. There is a drawing of a young boy with a floppy hat showing a wide-eyed little girl the spot in his mouth where a baby tooth recently fell out. He is telling her that "They come back strong...when you eat your milk, too!". This wartime ad reminds us to use whatever method we could to get the proper vitamins and the ad contains a recipe for Veal Batter Pie as it mentions other free wartime recipes were available from Carnation. |
May 1, 1944 Life magazine |
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$5.50 |
View Carnation 8 |
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| Full color 9 1/2" x 13 1/2" ad for their Evaporated Milk. The ad shows a young girl and young boy, napkins tied around their necks, concentrating on the wishbone that they are competing to get the biggest half of. The headline calls them "Both Lucky" and the text explains that they are both winners because a long time ago their mother "started them off with their Carnation formula and kept right on letting them drink and eat the milk that gave them so fine a start". The ad continues by talking about what makes Carnation Evaporated Milk so good and ends with a recipe for a Golden Pumpkin Pie befoe mentioning their 45-page book called Growning Up With Milk which contains information and more recipes. |
Unknown Life magazine |
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$5.50 |
View Carnation 6 |
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| Full color 9 1/2" x 13" ad for their Irradiated Unsweetened Evaporated Milk. This wartime ad has a picture of a young man in an Army uniform with pilot's wings on it watching his young son take his first steps from his father's arms toward his mother's waiting grasp. The ad headline calls these steps by the young man "His first solo!" and the ad talks about how this product will help children receive what they need and the ad gives a recipe for Eggs, Scrambled with Tomato Bisque. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 4, 1944 Life magazine |
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$5.50 |
View Carnation 2 |
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| Full color 9" x 13" ad for their Irradiated Homogenized Unsweetened Evaporated Milk. The ad has a picture of a little boy receiving his first haircut. He is sitting proudly in the barber's chair pointing up as the barber trims away at the bramble. The headline calls this "His Second Big Moment" stating in the text that his first was being able to switch to Carnation in a cup. The text talks about Carnation being something that you can use forever and mentions their recipe book with different ways to use it, especially in the times of shortened rations that were called for during this time. |
October 30, 1944 Life magazine |
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$5.50 |
View Carnation 11 |
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| Full color 9 1/2" x 13" ad for their Evaportated Vitamin D Increased Milk. The ad has a picture of a Cub Scout with a lemonade stand. He is selling Ice Cold Lemonade for 10 cents and War Stamps for 10 cents or a quarter. This picture is under a label of "Free Enterprise". The ad also contains recipes for Jelly Roll Cream Torte and Frosting Meringue. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 2, 1945 Life magazine |
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$5.50 |
View Carnation 3 |
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| Full color 9 1/2" x 13" ad for their Evaporated Milk and some of the creative dishes you can make with it. The ad headline, next to a picture of a can of this product, offers "4 delicious new hot weather shortcuts from Carnation". Shown with recipes are a "Carnation 3-minute Cheese Sauce in Ham and Cheese Biscuit Bake", a "Carnation lump=free Cream Sauce in Asparagus, Cheese and Egg Casserole", a "Carnation 3-minute Cheese Sauce in Two-Way Tuna and Macaroni Cheese Loaf" and a "Carnation lump-free Cream Sauce in Creamed Chipped Beef and Rice Individuals". I don't know about you but after seeing these recipes, I'm thinking about McDonalds. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1956 Life magazine |
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$5.00 |
View Carnation 4 |
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| Full color 9 1/2" x 13 1/2" ad for their Instant Nonfat Dry Milk. There is a picture of a little girl who has taken a swig big enough from her glass of Carnation Milk to leave a hefty moustache on her top lip. The caption has her saying that "This is the Instant that's delicious for drinking!". The text talks about the Magic Crystalsand suggests using this for any cooking recipe that calls for milk. It also encourages you to use to milk the favorite of every young child, chocolate milk. |
May 18, 1959 Life magazine |
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$5.00 |
View Carnation 9 |
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| Full color 9 1/2" x 12 1/2" ad for their Evaporated Milk. The ad has a picture of a baby lying on a blue bed with a bottle lying across her hands. The ad headline claims that she is "Contented...she has her own individual formula" and the ad talks about how you can make adjustments to what your baby gets by using this product rather than ready-prepared formulas. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 19, 1962 Life magazine |
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$4.50 |
View Carnation 1 |
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| Full color 9 1/2" x 13" ad for their Evaporated Milk. This ad appeals to those of you who want to make a delicious dessert and, for what you have in mind, "Ordinary milk won't do!". There is a picture of a very enticing Whipped Chocolate Pudding with a wooden spoon drizzling chocolate sauce down the sides. The ad claims that "The secret is Carnation...the milk you can whip like cream - and at 1/2 the cost" and the text mentions other recipe items that will benefit from the addition of Carnation Evaporated Milk instead of regular milk. The recipe for this Whipped Chocolate Pudding is given and it claims to be enough to serve 6 to 8 but they haven't seen my family. |
April 26, 1963 Life magazine |
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$5.00 |
View Carnation 7 |
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