Baker's Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Full color 9 1/2" x 13 1/2" ad with information on how to make an Ice Box Cake that is "Lucious with Baker's Chocolate". The ad has a large picture of a very enticing cake with several slices taken from it and says that you'll be a Social Hit! if you use this recipe. The four-frame cartoon tells a story of a lady who is nervous about having a snooty Mrs. "Banker" Jones over to her house along with the rest of the Club Committee tomorrow. Her friend urges her to make her "wonderful Ice Box Cake" to break the ice. After the meeting refreshments are offered but Mrs. Jones raises her nose in the air and retorts "I'm on a diet". She gets a look at the cake and the ice is broken with a smile and a "I can't resist that". The last frame has the two ladies, now good friends, planning a tea at Mrs. Jones's house on the following day. The ad contains a recipe card for this cake and directions on how to make it.
May 2, 1938
Life magazine
1
$8.50
View Baker's 3

Full color 9 1/2" x 13 1/2" ad with a recipe for Wellesley Fudge Cake. Therre is a drawing of an older gentleman bringing a piece of this cake to his happy mouth as the headline assures us that "Wellesley Fudge Cake made with Baker's Chocolate is a taste you just never outgrow!". The recipe given over a picture of this cake with a large piece missing is identified as being the Modernized Recipe" and calls it Lighter and Creamier than ever before. The ad contains positive comments from users of this product and has two pictures of their products showing the ornate packaging that was used. There is also a coupon for a Free My Party Book that contained 59 different recipes.
May 22, 1939
Life magazine
1
$8.50
View Bakers 1

Brown and white 5 1/4" x 14" ad for their Baker's 4 in 1 Instant Cocoa Mix. According to their claims it "mixes faster and its more chocolate-y!". The ad says "Yes, instantly new Baker's 4 in 1 makes the most luscious hot cocoa you ever tasted. It's fast as a flash for more chocolate-y cold chocolate milk, too. No other cocoa mix can give you that more delicious, world-famous Baker's Chocolate Flavor - be sure you get Baker's 4 in 1 Instant Cocoa Mix today". This item makes hot or cold chocolate-flavored drinks in a hurry and they have suggested that you had "Better get the 1-lb economy size".
February 16, 1953
Life magazine
1
$8.00
View
Baker's 5

Full color 10" x 13 1/2" ad for an Easter Glory Cake made with Swans Down Cake Fluor and Baker's Coconut. The headline urges you to "Serve the cake that says, 'It's Easter!' Easter Glory Cake". Under these words is a picture of this wonderful dessert with a cake knife taking another piece, along with three of the jellybeans. The ad contains the recipe for this piece of heaven along with the baking instructions with the final words being "Decorate with jelly beans". They make bigger bags now you know.
April 1953
Woman's Home Companion
0
$8.00
View Swans Down 3

Temporarily
Sold Out

Full color 9 1/2" x 13 1/2" ad with instructions for how to make an Easter Egg Cake. The ad has a picture of a platter of a Yellow Cake with Chocolate Frosting shaped like half of an Easter Egg that is being viewed by a yellow chick and a gray bunny. The headline says "Quick like a Bunny, Make this gay Easter Egg Cake - with Baker's Chocolate and Swan's Down Yellow Cake Mix". The ad shows a package of each of these products and contains the instructions on how "to make this Happy Easter Surprise".
April 1953
Woman's Home Companion
1
$8.00
View Swans Down / Baker's

Full color 9 1/2" x 13" ad for their varieties of Chocolate. The larger picture in the ad shows a container of their 4 in 1 Chocolate Flavor Instant Mix behind a glass of milk that is being stirred after the addition of this product. There is a recipe for Chocolate Milk that shows how simple it is to make. Below this is a smaller picture of a bar of their Unsweetened Chocolate next to several cupcakes that have been frosted using one of the recipes on the wrapper. The ad gives the words that any child will love to hear, "Chocolate makes it good...Baker's makes it best".
October 25, 1954
Life magazine
1
$8.00
View Bakers 2

Full color 10" x 14" ad that has a somewhat stuffed Teddy Bear at the top with the words next to it saying "I never say what Teddy Bears were made of...". Drop down to near the bottom and it finishes the thought by saying "until Baker's Coconut and Baker's Chocolate". The rest of the ad is instructions on how to make the Teddy Bear at the top of the ad. The last sentence of the ad tells you to send for a copy of their Cut-Up Cakes which is a booklet of animal shapes.
November 7, 1961
Look magazine
1
$7.50
View
Baker's 4

Full color 10" x 12 1/2" ad with a coconut bunny sitting there saying "I never saw the Easter Bunny...until Baker's Coconut". The ad reassures you that "Even if you're not a magician, you can pull a rabbit right out of a package of wizardly Baker's Angel Flake Coconut". The rest of the ad consists of the directions which include baking a cake, cutting it up and placing the pieces on a tray, covering them up with a fluffy, yellow-tinted frosting, topping the frosting up with Baker's Angel Flake Coconut and mints and gumdrops and candy-coated gum and marshmallows. Beside these directions it shows the box and the can that Baker's Angel Flake Coconut is made in.
April 24, 1962
Look magazine
1
$7.50
View
Baker's 6









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