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| Beech-Nut |
Black and white 4 3/4" x 10 3/4" ad for their tasty Baby Foods. The ad has a picture of a mother bring a spoonful of food close to the mouth of a smiling baby that she is holding in her arms while the headline warns "Watch Baby smack his lips over tasty Beech-Nut Foods!". The ad text talks about their Strained Carrots and the picture shows a box of Corn Cereal along with a can of Apple Sauce and another can of those darned Strained Carrots. |
May 1954 Woman's Day |
1 |
$8.00 |
View Baby Food 13 |
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| Campbell's |
Three color 5 1/2" x 14" ad for their Strained Baby Soups. Under a picture of a smiling, happy baby are the instructions "Rx For Happy Feeding in Listless Weather Serve your Baby These Main-Dish Foods - combinations of all the meat, all the vegetables Baby needs". The text explains that, when the weather is hot, "Baby's appetite may lag". It mentions the ingredients that provide the nutrition of these foods and gives four "Hints on Summer Feeding" that mothers may find helpful. At the bottom of the ad are shown five jars of this priduct; Chicken Baby Soup, Beef Baby Soup, Lamb Baby Soup, Liver Baby Soup and Vegetable Baby Soup. |
July 21, 1947 Life magazine |
1 |
$8.00 |
View Campbell 54 / Baby Food |
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| Cream of Wheat |
Black and white 9 1/2" x 13 1/2" ad that talks about their cereal being used as a Baby Food. The ad has a photo of a smiling youngster and a headline that asks the question "What if he Doesn't Gain when you start him on solid food?". The ad describes how physicians trust and recommend this cereal and also gives a coupon for a free child's game and a book on child feeding. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1932 McCall's |
0 |
$8.50 |
View Cream of Wheat 1 / Baby Food |
Temporarily |
| Clapp's |
Black and white 7 3/4" x 10 3/4" ad for their Baby Foods. The ad has four photos of young Johnny at ages 3 months, 12 months, 22 months and 3 years. The ad headline asks "Will your baby grow as fast as Johnny? A fine start...on Clapp's Strained Foods." |
March 1939 Redbook |
0 |
$8.50 |
View Baby Food 7 / Babies |
Temporarily |
| Clapp's |
Black and white 9 1/2" x 13 1/2" ad for their Strained Baby Food. The ad has a large photo of a baby with a surprised look on his face and several smaller photos of babies at 4 months, 9 months and 1 1/2 years. The ad headline says "For the 'growingest' months of your baby's life Choose Clapp's 17 Strained Foods with Vitamins and Minerals to meet doctors' requirements". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 1942 Woman's Companion |
0 |
$8.00 |
View Baby Food 10 / Babies |
Temporarily |
| Clapp's |
Full color 7 3/4" x 10" ad that has the headline "A Dinnertime Story with the happiest ending a baby ever ate!". Their stores are not meant to be told to a child to make it eat but rather to be told to a mother to encourage her to buy Clapp's Baby Foods to keep her child healthy and growing. The first picture says "Once there was a handsome carrot" and shows a carrot who is the envy of the rabbits that stand looking at in awe. Picture No. 2 says "You've never seen a carrot so proud and shows this carrot being transported, all by itself, on the back of a truck. Picture No. 3 shows what happens when there is too much pride because the caption says "Well, before it knew what happened" and the carrot is trapped inside of a special Clapp's Pressure Cooker asking for a little air. Pressure cookers are the way to keep all of the vitamins and minerals available for your young child to eat. Picture No. 4 says "Next came a trip through a strainer" which is where the food for the babies has to go. Picture No. 5 shows the Doctors very happy as they get a good look at the carrot which has already been through the Pressure Cooker and Strainer. Picture No. 6 shows a very happy baby who has just had his portion of Clapp's Strained Carrots and who knows what else. The ad talks about the concept of rationing which was so important during the war years. The text insists that you can help "by using Clapp's Baby Foods only for babies". |
September 1943 Good Housekeeping |
0 |
$8.00 |
View Baby Food 16 / Babies |
Temporarily |
| Clapp's |
Full color 9 3/4" x 12" ad for their Baby Foods. The ad headline calls this "A page for Good Babies, Bad Babies (and in-betweens!)" and has seven steps with seven drawings. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1943 Life magazine |
0 |
$8.00 |
View Baby Food 1 / Babies |
Temporarily |
| Clapp's |
Full color 9 3/4" x 13 1/2" ad for their line of Baby Foods. The ad headline asks "Where, oh where, has the Baby been?" and shows a half dozen drawings of a busy and active little baby. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 17, 1944 Life magazine & February 1944 Ladies Home Journal |
0 |
$8.00 |
View Baby Food 11 / Babies |
Temporarily |
| Clapp's |
Black and white 9 1/2" x 13 1/2" ad for their baby food. This ad has several photos of young Susie, daughter of Mrs. John B. Dowling, Jr. of New York City who has been a Clapp-fed baby from the start. The ad headline has her mother saying "She's my child, all right!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1946 Life magazine |
0 |
$8.00 |
View Baby Food 3 / Babies |
Temporarily |
| Clapp's |
Black and white 9 3/4" x 13" ad has a photo of a baby sitting on it's high chair and raising it's arms with joy as a bowl of food is delivered to the chair. The ad headline says "What a wonderful way to feed a baby! Clapp's 'Meal-In-A-Dish'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 3, 1947 Life magazine |
0 |
$8.00 |
View Baby Food 2 / Babies |
Temporarily |
| Clapp's |
Black and white 9 1/2" x 13 1/2" ad for their Meal-in-a-Dish. The ad has a photo of a young baby sitting in a high chair eating while four adults watch. The ad headline proclaims Gather 'round, mothers! Here's a great idea in baby feeding..." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 3, 1947 Life magazine |
0 |
$8.00 |
View Baby Food 6 / Babies |
Temporarily |
| Gerber's |
Three color 9 3/4" x 13 3/4" ad for Gerber's Baby Foods. The headline for this ad says "Three Babies - all yours!" and, then it says that "Your baby is really quite a different person at different ages. You start out with a Cereal Food Infant. Then suddenly he's a Strained Food Baby - and pretty soon a Junior Food Toddler. You'll find on this page the special foods Gerber experts prepare for each one. They're all the result of this mother's demanding specially raised vegetables for her own babies - plus the enthusiasm of a million other mothers for the same idea". These break down into the three categories. For the first one it says to "Make Mine A Special Babies' Cereal. Cereal usually starts at just a few weeks, but ask your doctor. Gerber's is strictly a dietitian's cereal for babies. It's enriched in Iron and Vitamin B, essentials needed in generous amounts. It's very easily digested. And it has the flavor and smooth, creamy consistancy babies go for. Pre-cooked, ready-to-serve; simply mix with warmed up milk or formula". The second one, for Strained Food Babies, says "Boy-O-Boy - Real Home-Grown Vegetables. Gerber vegetables are not only properly strained - they're properly grown. Meaning they're home-grown from selected seed specially for babies. Harvested at the right hour, rushed to the cookers garden-fresh, and tenderly, thoroughly cooked without pouring off the mineral-laden juices. Baby has his choice of 15 varieties: 2 soups, 7 vegetables, 5 desserts". And the last one is for the Junior Foods Toddler. It has him saying "Where Have These Junior Foods Been All My Life? When baby's up to Junior Foods, you'll be up to appreciating Gerber's same-size, same-price can. It's both handy, and economical. You can make the change-over gradually by mixing them together in your multi-unit purchases. And the size is right for the average serving, which helps eliminate the leftovers problem. 10 delectable varieties include chopped vegetables". |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Baby Food 17 |
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| Gerber's |
Black and white 9 1/2" x 12 1/2" ad has a series of photos that show a young mother bringing her baby onto an airliner, another baby being fed on a plane, baby food being brought onto a plane, and a stewardess stocking up on baby supplies. The ad headline calls this "Feeding Baby in the Skies" and talk about how the four major airlines are ready for these young passengers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 30, 1944 Life magazine |
1 |
$8.00 |
View Baby Food 5 / Babies |
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| Gerber's |
Black and white 9 1/2" x 13 1/2" ad for their Baby Foods. The ad has a photo of a young baby lying face down on a bed with his head tipped up so his eyes are watching everything going on and another photo of a young boy and girl running on a dirt path. The ad headline claims that Gerber food gives "Peace of Mind for New Mothers". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 29, 1946 Life magazine |
1 |
$8.00 |
View Baby Food 4 / Babies |
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| Gerber's |
Full color 9 1/2" x 13" ad has a photo of a smiling baby wearing diapers and lying on a pink blanket. The ad has a little picture of their four different flavors of food which it calls the "Favorite Foursome...for a wholesome beginning" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
0 |
$8.00 |
View Baby Food 8 / Babies |
Temporarily |
| Gerber's |
Full color 9 1/2" x 13 1/2" ad for their Selection of Foods for Baby. The ad has a picture of a smiling diapered baby lying on it's back looking at something overhead while the headline asks "What's for dinner today, baby?". The ad text talks about why their food is worth buying for your child and has a checklist of the different kinds of food available at this time. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$8.00 |
View Baby Food 12 / Babies |
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| Gerber's |
Three color 7 3/4" x 10 3/4" ad for their Baby Foods. There is a picture of a loving mother putting her face behind her baby who is smiling himself. The ad text talks about the four different flavors of cereal (Rice, Barley, Oatmeal and Cereal Food) and mentions the strained and Junior foods. |
May 1954 Woman's Day |
1 |
$8.00 |
View Baby Food 14 / Babies |
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| Gerber's |
Black and white 7 1/2" x 10 1/2" ad for their variety of Baby Foods. The ad has a picture of two young boys sitting on the floor with the caption "Picture of happiness". The ad headline is "bringing up baby" and introduces "hints collected by Mrs. Dan Gerber, mother of five". The ad only shows pictures of their cereal but mentions "5 cereals - over 85 strained & Junior Foods". |
March 1959 Good Housekeeping |
1 |
$7.50 |
View Baby Food 15 / Babies |
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| Pablum |
Black & white 9 1/2" x 12 1/2" ad for their Oatmeal, Barley or Rice Cereal. The ad has a photo of a very content baby next to the three different kinds of Pablum Cereal stacked one on top of another. The ad headline gives the incentive to "Let us buy your first package of Pablum". This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 30, 1954 Life magazine |
0 |
$8.00 |
View Babies 9 / Pablum |
Temporarily |
| Pillsbury |
Full color 9 1/2" x 13 1/2" ad for their Farine for babies. There is a picture of a cute diaper-clad young man sitting on the floor looking up with his mouth open as the headline says "Vitamin for you, Sir! Here's Pillsbury's Farina, with Vitamin B, to help you grow...from square pants to long ones!". The text talks about the Vitamin B1 and claims that this product is intended, both in taste and nutrition, for the young and the old. The ad does multi-duty by continuing on to mention their Pancake Flour and their Sno-Sheen Cake Flour. |
November 10, 1941 Life magazine |
1 |
$8.00 |
View Pillsbury 5 / Babies |
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| Swift's |
Full color 7 3/4" x 10 3/4" ad for their Meats for Babies. There is a picture of a baby who looks like he is practicing a martial arts move and the headline says "Nothing builds baby like meat...so feed it to 'em daily!". Pictured in the ad is an opened can of one of their varieties with a spoon and a container while the caption mentions seven varieties to choose from: Beef, Lamb, Veal, Pork, Liver, Heart and Liver-and-bacon. Not a lot of flavors to brag about later but your child would surely get his or her ration of iron. The text explains the value of meat over other forms of baby foods and claims meat is 5 times richer in protein than the usual babies' meat "soups". It even claims to be better than mother's milk, ounce for ounce. It claims to be specially formulated so that babies can start eating in as early as three weeks. |
August 1953 Good Housekeeping |
1 |
$8.00 |
View Swift 9 / Baby Food |
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