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| Airex |
Black and white 9 1/2" x 13" ad for their Spinning Tackle. The headline describes their products as "America's first, finest and foremost Spinning Tackle" and the ad shows some of what was available. There is a picture of their Airex Spinning Lines in 3 to 12-lb test costing from $1.35 to $2.25 for 100 yards, the Airex Ready-Kit which contained 3 lures, 3 anti-twist keels, 3 snap swivels and 2 spinning leaders all in a handy pocket kit for $2.50, the Airex 10-Lure Assortment with 10 new and expert-designed, sure-kill lures for $6.50, the Airex Masterreel for $23.75, the Airex Spinster which had many of the features on the Mastereel for $14.95 and a selection of some of the Airtex Spinning Rods that came in lengths from 6 to 7 1/2 feet with costs that ran from $11.95 to $35.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$5.00 |
View Fishing 31 |
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| Airex |
Black and white 4 3/4" x 5 1/4" ad for their Spinning Tackle. The ad has a photo of Teofilo F. Valdez of Monterey, Mexico holding up two good-sized trout. The ad has him saying "I got 'em with the Airex Godart!" |
August 1952 Argosy |
1 |
$4.00 |
View Fishing 18 |
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| Arbogast |
Black and white 7 1/2" x 4 1/4" ad for the No. 1 Hawaiian Wiggler. The ad has a photo of five men holding up a long string of fish they have caught. The ad headline is a quote from one of them claiming "Hawaiian Wiggler is the only one we have this kind of Fishing with" and mentions a price of $1.10. |
July 1943 Sports Afield |
1 |
$4.00 |
View Fishing 13 |
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| Arbogast |
Black and white 7 1/4" x 5" ad for their Hawaiian Wiggler No. 3 Weedless lure. The ad headline calls this the "Best Bait for Pads and Weeds" and has a photo of Dr. Jos Schmid of Salem, Ohio holding up a line with the two-man limit of fish stretched out. The ad has a price of $1.10 per lure. |
May 1945 Outdoors |
1 |
$4.00 |
View Fishing 20 |
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| Arbogast |
Black and white 7 1/2" x 5" for their No. 1 Hawaiian Wiggler. The ad has a photo of two couples, The Mellingers' and the Stinells' of Akron, Ohio holding up two lines of fish they have caught. The ad headline makes the claim that the "No. 1 Hawaiian Wiggler gets Smallmouth and Walleyes" and gives a price of $1.10 for these Deep Running lures. |
May 1945 Outdoor |
1 |
$4.00 |
View Fishing 9 |
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| Arbogast |
Black and white 2 1/2" x 6" ad for their |
June 1948 True |
1 |
$4.00 |
View Fishing 12 |
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| Arbogast |
Black and white 4 3/4" x 5 1/4" ad for their Hula Popper lures. The ad has a photo of Mr. J. Purdy Doom of Jeffersonville, Indiana holding a 7-lb Bass he caught using this lure. The ad gives prices of $1.35 each for 5/8 and 1/4 oz., 75 cents for 1/16 oz. and 50 cents for 1/32 oz. |
May 1959 Boy's Life |
1 |
$4.00 |
View Fishing 16 |
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| Bronson |
Three color 4 3/4" x 11" ad for some of the Reels they have available for you and your family. The ad has a picture of a family of four walking along a wooden pier with fishing rods and a picnic basket filled with just the right food. The ad headline claims that "This year we're ALL going fishing...with Bronson reels, of course". The ad shows three different reels with descriptions and prices. For Pop it shows the Spin-King which sold for $19.95, For Mom it shows the Mate which sold for $16.95 and For The Kids it shows the Pilot which sold for $12.95. |
December 1957 Outdoor Life |
1 |
$4.00 |
View Fishing 24 |
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| Creek Chub |
Black and white 9 1/2" x 12 1/2" ad for their extensive line of Bait and Fish Foolers. The ad headline says that "You, too, can Catch More Fish with Creek Chub's complete selection of Fish Foolers!" and has pictures that show Al McClane holding up the 44 lb Barracuda that he caught using a Plunker, Olin Keller holding up the 20 lb 6 1/4 oz Pike he caught using a Pikie Minnow and Ed Chapman holding up the 10 lb 12 oz Bass that he caught using a Creek Chub Crawdad. The bait they show in this ad are broken up into three categories. The first one is For Light Rod and Spin Casting and shows the Spinning Pikie of the No. 9300 Series with a weight of 1/4 oz and a price of $1.10, the Spinning Injured Minnow of the No. 9500 Series with a weight of 1/4 oz and a price of $1.10 and the Spinning Plunker of the No. 9200 Series with a weight of 1/4 oz and a price of $1.10. The next category is For Fresh Water Casting and Trolling and they show the Famous Pikie Minnow of the No. 700 Series with a length of 4 1/4 in, a weight of 3/4 oz and a price of $1.35, the Baby Jointed Pikie of the No. 2700 Series with a length of 3 1/4", a weight of 1/2 oz and a price of $1.50, the Original Injured Minnow of the No. 1500 Series with a length of 3 3/4 in, a weight of 3/4 oz and a price of $1.35, the Ding Bat of the No. 5100 Series with a length of 2 in, a weight of 5/8 oz and a price of $1.35, the Darter 2000 of the No. 2000 Series with a length of 3 in, a weight of 1/2 oz and a price of $1.20 as well as the Plunker of the No. 3200 Series with a length of 3 in, a weight of 5/8 oz and a price of $1.20. The third category is For Salt Water Casting and Trolling with the two lures shown being the Husky Plunker of the No. 5800 Series with a length of 4 1/4 in, a weight of 1 oz and a price of $1.50 and a Jointed Striper Pikie of the No. 6800 Series with a length of 6 1/4 in, a weight of 3 1/4 oz and a price of $2.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$5.00 |
View Fishing 29 |
|
| Fairfax Engineering |
Black and white 9 1/2" x 13" ad for their New All Plastic Feather Lite Tackle Box. The ad has a picture of this work of art with the top opened up so the inside is visible for the world to see. The ad claims that "It Floats...It's Quiet...Won't Rust or Corrode" and it is priced at only $9.95. The right hand side of the ad explains why it is perfect for Salt Water Fishermen, Bass Fishermen and for Muskie Fishermen. The ad mentions that it's size is 16 1/4" x 5 3/4" x 7 1/4" and that it is made of Kralastic which, as we all know, is one of the toughest plastics known. There is also mention made of the fact this unit has a "Recessed Handle", a "Big Reel Pocket" and that it contains "Plenty of Room". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$4.50 |
View Fishing 30 |
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| Gephart |
Black and white 4 3/4" x 10 1/4" wartime ad for their Fishing Rods. The ad mentions that they are not making any more equipment until the war is over but that you may be lucky enough to find a dealer who still has one left over. The ad assures you that "For Sportier Bass Fishing - Get HEP to GEP". |
July 1943 Sports Afield |
0 |
$4.00 |
View Fishing 10 |
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| Heddon |
Black and white 2 1/2" x 10" ad for their PAL Tubular Steel Rods. The ad has a photo of a man holding an 18 pound Walleye that he caught using this rod. |
June 1948 True |
1 |
$4.00 |
View Fishing 21 |
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| Heddon |
Black and white 6 1/4" x 13" ad that showcases some of their tackle. The ad headline assures us that "fishing is catching with Heddon tackle" and there is a picture of a man holding up a string of fish to prove the point. The ad has a picture of their No. 1 Pal Spook Solid Glass rod ($25.00) and says that it came in 4, 4 1/2, 5 and 5 1/2-ft lengths. The mention is made of the fact that four other Pal Spook rods were available at prices ranging from $7.95 to $22.50. There is also a picture of the Pal reel which it says is a perfect match for their Pal Spook rod. The ad mentions three of these reels available; the P41 Standard for $13.75, the P41L Lightweight for $27.50 and the P41N Narrow Frame for $13.75. The ad does include more explicit information about these products than what I have mentioned. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$5.00 |
View Fishing 25 |
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| Heddon |
Black and white 9 1/2" x 12 1/2" ad for some of their popular bait and lures. The ad headline introduces the "Best of the New for '52! from Heddon of course" and talks about their new Tad Polly. It has a closeup picture of one and it claims that "Its wiggle packs a wallop" while describing it as having a weight of 3/8 oz, a length of 3", coming in 12 colors for a price of $1.35. The ad shows three new spinning lures, namely the Tiny Runt, the Tiny Torpedo and the Tiny Lucky 13 which all come in 8 colors, weigh 1/5 oz each and had a price of $1.25 each. There is also a picture of a new lure for dropoff fishing, the Saint Spinner which came in 6 colors, weighed 1/2 oz and cost $1.25. It shows three other new baits, the Baby Dowagiac which weighed 1/2 oz and cost $1.35, the Baby Lucky 13 which weighed 3/8 oz with a cost of $1.35, the Widget which weighed 5/100 oz with a cost of only $1.00 and the a ll-time favorite, the River Runt which came in 21 colors, weights of 3/8, 1/2, 5/8 and 3/4 oz with a price of either $1.35 or $1.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$5.00 |
View Fishing 27 |
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| Johnson |
Full color 8" x 11" ad that shows three rod and reel assemblies leaning against a tree. All of the rods are made from Uniglas. |
May 1963 Sports Afield |
0 |
$4.00 |
View Fishing 7 |
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| Johnson |
Three color 7 3/4" x 10 3/4" ad for the Johnson Century Model 100-B reel. The claim made is that "With this fishing school on a rod you can graduate a first-class fisherman in 5 easy minutes". |
May 1965 Field & Stream |
0 |
$4.00 |
View Fishing 1 |
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| L & S |
Black and white 9 1/2" x 13" ad for their selection of Lures. The ad has a picture of a man standing in the back of a rowboat fighting with a fish that he has hooked on his line. The ad headline claims that you can "Hook that fish on L & S Lures with guaranteed natural minnow action" and the ad shows four of their more popular lures for casting or trolling. They show the Pike-Master ($1.45) with a length of 3 3/4 in. and a weight of 5/8 oz., the Baby-Cat ($1.30) with a length of 3 1/4 in. and a weight of 9/16 oz., the Bass-Master ($1.30) with a length of 3 in. and a weight of 1/2 oz. and the Panfish-Master ($1.15) with a 2 1/2" length and a weight of 1/4 oz. The ad mentions their new Mira-Lures (pronounced "Mirra-Lures") and shows the Model 10M Surface Model ($1.20) with a length of 3 3/8 in. and a weight of 3/8 oz. The ad also has a picture of Edwin Wantroba holding up a 42 lb Muskellunge that he caught
using a Model 1532 Bass-Master and a picture of Mrs. E. H. Page holding up a 16 lb 4 oz Walleye that she caught using a Model 1542 Bass-Master. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$5.00 |
View Fishing 26 |
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| Medford Products |
Black and white 5" x 10 1/2" ad for the Amazing new Underwater Eye. This item looks to be either a 24" or 36" telescope that is stuck into the water so the owner can view whatever is in the water. |
May 1963 Sports Afield |
1 |
$4.00 |
View Fishing 6 |
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| Pflueger |
Three color 7 1/4" x 10 1/4" ad for the Pllueger Spin-Casting Reels. Shown in the ad are three different reels with their descriptions and prices. |
April 1964 Field & Stream |
1 |
$4.00 |
View Fishing 5 |
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| Roddy-Gyro |
Black and white 7 1/2" x 10 3/4" ad for "The most important new development in fishing tackle in over 10 years". The ad shows the "3 basic sizes from which to choose" and their prices. |
April 1964 Field & Stream |
1 |
$4.00 |
View Fishing 3 |
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| Shakespeare |
Three color 4 1/2" x 10 1/4" wartime ad. The ad has a drawing of a soldier leaning against a Jeep as he finishes a letter to his Father. In the letter he reassures his Dad and talks about fishing and tells his Dad where he keeps his oil in case his Mom wants to use his Marhoff. A note in the ad lets us know that no Marhoffs will be made until the war is over because the Shakespeare facilities are being used to produce precision plane controls. The ad refers to fishing as "A Dream Worth Fighting For". |
July 1943 Sports Afield |
1 |
$4.50 |
View Fishing 17 |
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| Shakespeare |
Three color 2 1/2" x 10" ad for their Wondereel. The ad headlines remind you that "You can't catch fish Untangling Birds' Nests!" and claim that "Every Cast Backlash-Free with Shakespeare Wondereel". |
June 1948 True |
1 |
$4.00 |
View Fishing 15 |
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| Shakespeare |
Black and white 3" x 9" ad with a coupon that will entitle you to "Three Free fishing booklets and 1955 Pocket Fishing Calendar". The ad mentions that their Shakespeare Spin-Wondereel has "Five 1955 Models shown in Spinning Booklet!" |
February 1955 National Geographic |
1 |
$4.00 |
View Fishing 8 |
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| Shakespeare |
Black and white 4 3/4" x 6" ad for their Push Button WonderCast outfits. The ad gives prices of $14.95 for the WonderCast reel with 100 yards of 8 lb. line and $9.95 for their Push Button Wonderod. The ad headline assures you that "You too can catch BIG FISH this EASY WAY". |
May 1960 Boy's Life |
1 |
$4.00 |
View Fishing 14 |
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| Shakespeare |
Full color 7 3/4" x 10 3/4" ad for their new rods and reels. The ad headline asks the question "If your Indian guide asked to use your reel, and meant it, you'd be pretty impressed, wouldn't you?" |
May 1964 Field & Stream |
1 |
$4.00 |
View Fishing 2 |
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| True Temper |
Black and white 5" x 2 1/2" ad for their Speed Shad Lure. The ad has a close-up picture of this lure, mentions that it is sold at 5/8 oz in six finishes and costs $1.25. |
June 1948 True |
1 |
$4.00 |
View Fishing 11 |
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| Waltco |
Black and white 2 1/2" x 5" ad for their new Stubcaster casting and trolling rod. The ad mentions this 21-inch rod only costs $5.95 without the reel. |
June 1948 True |
0 |
$4.00 |
View Fishing 19 |
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| Whopper-Stopper |
Black and white 3" x 12 1/2" ad for their Fishing Lures. The ad has pictures of three of their lures, they show a picture of one from the 400 series, one from the 300 series and one from the 100 series. The ad talks about their New Back-Running Principle and give the Guarantee that "If you can't catch fish with Whopper-Stopper lures, we'll send you a can of worms and your money back". The ad also has a picture of their "New Plastic Tackle Box with Nickel-Finished Brass Hardware" and describes the size and other items of interest about it. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Sports Afield Fishing Annual |
1 |
$4.50 |
View Fishing 28 |
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| Zebco |
Full color 9 1/2" x 13" ad for their World Famous Fishing Reels. The ad headline claims that "No other reel can match a Zebco...famous for Bull's-Eye Casting with never a backlash!" and the had shows and gives descriptions and prices for eleven different reels that were being sold at this time. Shown in the ad are Models 33, 66, 11, 55, 89, 44, 202, 77, 99, 88 and 101. The ad also has a diagram of one of these reels disassembled so that you can see the "...secret of the World's Largest-Selling Reel". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 23, 1962 Life magazine |
1 |
$5.00 |
View Fishing 22 |
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| Zebco |
Full color 9 1/2" x 13" ad for their World's Famous Reels that allow you to make Bull's Eye Casting. Shown in the ad, along with prices and short descriptions are the Zebco 66, the Zebco 33 and the lowest priced Zebco 202. The ad also mentions, with prices, the Zebco 44, the Zebco 55, the Zebco 89 and the Zebco 11. The ad has a general schematic of a Zebco reel and mentions their One-Piece Balanced Reel-N-Rods. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 18, 1962 Life magazine |
1 |
$5.00 |
View Fishing 23 |
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