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| Beretta |
Black and white 4 1/2" x 5 1/4" ad for their Shotguns. The ad has a picture of an Over-Under with the headline claiming that "Its very name throbs with adventure! Beretta" and the text continues on with glowing terms of praise for this product. The ad has prices for the different models available at this time. These include a Single Barrel for $41.95, an Over & Under from $174.75, a Pump from $91.25, an Automatic from $139.75, a Double Barrel from $167.75, a Double Barrel Magnum from $187.75 and, thrown into the mix, a .22 cal Automatic Rifle for $72.95 |
September 1962 Field & Stream |
0 |
$7.50 |
View Firearms 41 |
Temporarily |
| Beretta |
Black and white 7 1/4" x 10 1/2" ad for their variety of Automatics. The headline assures you that "A Beretta Automatic isn't just for collectors. You can count on it when you need it." The ad has pictures of, with information about, their M92 9mm Parabellum (Luger), their M76 22LR Target Pistol, the M84 13 round 380 cal and the 12 round M81 31 auto plus the7 shot M70S 380 auto caliber and the new M70S in 22 Long Rifle. |
April 1980 American Rifleman |
1 |
$7.50 |
View Firearms 57 |
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| Browning |
Three color 7 1/2" x 10 1/2" ad for their .22 Automatic Pistols. The ad has a large picture of The Challenger which it gives a price of $64 for and describes it with a list of features. There are also smaller pictures of The Nomad which it prices at $49.95 and The Medalist which it prices at $112.95. For these other two models the ad contains a fairly explict description of the features available. |
June 1962 Field & Stream |
1 |
$7.50 |
View Firearm 26 |
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| Charter |
Black and white 7 1/4" x 10 1/4" ad for their Bulldog .357 Magnum that they claim is "1 1/4 lbs. lighter than Colt and S&W". There is a picture of the Target Buldog .357 Magnum with several points of interest pointed out. The text gives the actual weight of the three models it is comparing and also claims that it is amazingly accurate and is fast becoming the no. 1 choice of law-enforcement officers and sportsmen accross the country. It also mentions the extensive inspections that each gun undergoes and the fact that "95% of all parts within the Charter line are interchangeable". More features are mentioned along with the claim that "Each Charter gun is a product of Yankee ingenuity, made in New England by craftsmen who still take pride in their work". |
April 1980 American Rifleman |
1 |
$7.50 |
View Firearms 56 |
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| Cobray |
Operating and Maintenance Manual for their M-11 9mm Semi-Automatic Pistol with a copyright date of April, 1987. This is a 23 page booklet with nine chapters including Introduction, Construction, Operation of the Weapon, Stripping and Reassembling, Reassembly, Cleaning and Maintenance, Illustrations, Parts List and Accessories for the M-11/9mm Semi-Auto Pistol. This booklet has been used and shows some sign of wear. |
S.W. Daniel, Inc |
0 |
$8.00 |
View Firearm 10 |
Temporarily |
| Colt |
Black and white 6 1/4" x 5" ad for The Revolver with a Perfect Grip. The ad has a picture of a male hand holding this revolver and pulling the trigger. The ad talks about how important the grip is to accurate shooting and gives a partial, general list of some of the groups that are using this gun. |
February 1910 The World's Work |
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$10.00 |
View Firearm 11 |
Temporarily |
| Colt |
Black and white 5 1/4" x 6 1/2" ad for the Protection that a Colt Revolver or Automatic Pistol can give you. The ad has a picture of several ladies working at a telephone switchboard and the ad describes the protection that having a telephone will give you. It says that having a telephone is like having "another person in the house". But, the ad reminds us, "there seldom is time or opportunity to put in the 'police call'". The ad, showing several pictures of a Colt Revolver that it wants you to buy, asks you to avoid suffering "irreparable loss by 'putting it off'". |
November 1924 Successful Farming |
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$9.50 |
View Firearm 15 |
Temporarily |
| Colt |
Black and white 4 3/4" x 7 1/4" wartime ad that talks about the history of Qualilty and Skill that is built into these handguns. The ad headline brings our attention to "The Touch no machine can duplicate...Skilled Hands" and the ad mentions a set of six authentic reproductions available of famous Colt revolvers. |
July 1943 Sports Afield |
1 |
$8.00 |
View Firearms 8 |
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| Colt |
Black and white 7 1/2" x 10 3/4" ad for their Woodsman Handguns. There is a picture of a smiling father helping his young son aim his Colt Woodsman and the headline claims that "You can call your shots with a Colt". Pictured in the ad is a Sport Model Woodsman priced at $69.60 and set up for .22 Long Rifle ammunition. For revolver experts they also show the Officers Model Match for $79.25 which was capable of shooting .22 Long Rifle or .38 Special. The text talks about several of the features of this gun that has made them popular for so many years. |
January 1955 Field & Stream |
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$8.00 |
View Firearms 62 |
Temporarily |
| Colt |
Full color 4 1/2" x 10" ad for their 8" Python which they proudly refer to as "The hunters handgun". There is a photo of this handgun lying on a table with a picture behind it of four men, one holding a Python and the rest holding game supposedly taken with this gun. The text mentions features of this handgun and the kind of game that would be available when shooting it. The king of game they mention is a lot bigger than the kind shown in the picture. The text also mentions the shorter barrel lengths it was available in. |
April 1980 American Rifleman |
1 |
$8.00 |
View Firearms 59 |
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| Crosman |
Black and white 4 3/4" x 8" ad for their Model 150 Pellgun Pistol. There is a picture of a male hand confidently holding one of these under the headline "Here's the Newest Idea in 'Powderless' Shooting Presenting...the New Crosman Pellgun Pistol". The text discusses the important features of this product and has a chart of ten points of interest including the fact that it is powered by CO2 gas Powerlets. The Model 150 could be purchased for $14.95 and other models could be yours for as low as $9.95. |
April 1955 Outdoor Life |
1 |
$8.00 |
View Firearms 53 |
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| Crosman |
Black and white 5 1/4" x 8" ad for their Pellguns. The ad has a picture of a young boy aiming his Crosman Pellgun in preparation for a shot. The ad headlilne claims that "You can do more things...have more fun with a Crosman Pellgun" and the ad has pictures and short descriptions of their Series "140" air-powered rifle and their Series "160" CO2 powered rifle. Mention is made of the fact they are both available in .22 cal. and .177 cal models. |
February 1956 Boy's Life |
1 |
$7.50 |
View Firearm 17 |
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| Crosman |
Black and white 4 3/4" x 5" ad for their Pellguns with St. Louis Cardinal Stan Musial. The ad has a picture of the Hall of Famer with one of these guns to his shoulder aiming at something off-camera. The ad has him claiming "Here are the Champion Father-Son Guns" and "Shooting is 3 Times More Fun with Crosman Pellguns". |
May 1959 Boy's Life |
1 |
$8.00 |
View Firearm 18 |
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| Crosman |
Black and white 10" x 12 1/2" ad that shows their variety of BB guns, pellet air guns and CO2 pellet guns. The ad includes descriptions of four models and their prices. |
December 1966 Boy's Life |
1 |
$7.50 |
View Firearms 3 |
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| Crossman |
Black and white 4 3/4" x 13" ad for their new M-1 Carbine BB air rifle. The ad has a picture of this weapon standing upright and another picture of a banana that was used as a target and now labeled "Banana Split". The text mentions that the internal magazine will hold up to 22 BBs while the M-1 clip will hold another 180. Many other features are highlighted in the text and a price of less than $20 is claimed. |
June 1967 Boy's Life |
1 |
$7.50 |
View Firearm 48 |
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| Daisy |
Black and white 5" x 5 1/2" ad for a Holster for their classic CO2-200 Pistol. The picture in the ad shows the pistol lying on top of the Holster made from genuine top-grain leather. The text mentions a price of less than $4.00 and claims that it will also fit most semi-automatic .22 pistols with up to 7" barrels. The ad then urges the reader to buy this pistol if they don't already have one and says the pistol and holster can be yours for less than $24. |
November 1966 American Rifleman |
1 |
$7.50 |
View Firearms 46 |
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| Federal |
Full color 7 1/4" x 10 1/2" ad for their Sporting Ammunition. The ad has a picture of a cutaway of a Shotgun Shell with the headline making the claim that "Federals make the Difference". There are four parts of the cutaway shell that are numbered and the explanation as to what makes each of these four parts important lies in the section of the ad that says "Here's Why!". |
September 1962 Field & Stream |
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$7.50 |
View Firearms 36 |
Temporarily |
| Hahn |
Black and white 4 3/4" x 5" ad for their New Super BB Repeater Gas-Powered Rifle. The ad contains a picture of this rifle in an upright position and claims that it has "Western Frontier Action and styling with Top Accuracy". |
May 1959 Boy's Life |
1 |
$7.50 |
View Firearm 9 |
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| High Standard |
Three color 4 3/4" x 5 1/4" ad for their Sentinel .22 Revolver. The ad mentions a price of $34.95 and gives a pretty extensive list of specifications and options that were available. It talks about having the first 9-shot Swing-Out Cylinder and being able to fire .22 Shorts, Longs and Long Rifles. It also mentions having a choice of either a 5" or a 3" Barrel and urges you to "pack one along on your next fishing trip". |
April 1955 Outdoor Life |
0 |
$8.00 |
View Firearms 52 |
Temporarily |
| High Standard |
Full color 7 1/2" x 10 3/4" ad for their selection of .22 handguns. The ad has a colorful Christmas picture with a Sport-King being shown with three other styles visible in some of the Christmas decorations. The ad headline talks about "A Hi-Standard for Christmas" and claims that it is "The Gift every Sportsman wants" and mentions they are priced from $37.00 to $78.00. |
December 1957 Outdoor Life |
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$7.50 |
View Firearm 21 |
Temporarily |
| High Standard |
Black and white 4 3/4" x 10 3/4" ad for their .22 Automatic Carbine. The ad has a picture of a cowboy who has dismounted from his horse who has become startled at something that this cowboy has whipped his Hi-Standard Carbine up to shoot at. The ad proudly says this gun is the "fastest handlin' fastest shootin'. the ONLY .22 Automatic Carbine...with a TRUE WESTERN STOCK". The ad mentions a price of $49.95 and lists nine bullet points of information. |
June 1962 Field & Stream |
1 |
$7.50 |
View Firearms 28 |
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| High Standard |
Black and white 4 3/4" x 10 1/2" ad for their Trophy Model Shotguns. The ad has a picture of one of their shotguns lying next to a couple of duck lures under the headline that claims that "Other manufacturers ask up to $20 more". The ad text calls this gun "America's only 5-shot Gas-operated 12 gauge shotgun" and the ad has a chart that compares the features and the prices of this gun to several other, unnamed shotguns. The price that it gives for this Hi-Standard Shotgun is "only $141.95 complete". |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 39 |
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| Ithaca |
Three color 4 3/4" x 5" ad for their X-5 Lightning .22. There is a picture of this rifle with the headline stating "At last...a brand new He-Man's .22". The text talks about the fact that "78 years of gun-making skill is yours in this spanking new king of the .22's" and mentions Six features this gun comes with at a "low, low price". These include Interchangeable front sites, the fact that it is Clip loading, the USA construction and machining, a Triple-Safety, it is a real man's gun built along sturdy military combat lines and that it has the Easiest take-down of any .22 you ever saw. |
June 1958 Farm Journal |
1 |
$7.50 |
View Firearms 45 |
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| Ithaca |
Three color 7 1/4" x 10 1/2" ad for their Model 37 Featherlight Shotguns. The ad has a picture of two men standing in front of a car that is parked in a sparsely wooded area and getting ready for a day of hunting by each checking out their Model 37 Featherlight Ithacas. The ad headline claims that "Every field has its leader...in guns it's Ithaca" and the ad talks about some of the features including the Raybar sight. |
September 1962 Field & Stream |
0 |
$7.50 |
View Firearms 29 |
Temporarily |
| Lee |
Black and white 4 3/4" x 10 1/2" ad for their Loader. The ad headline calls this the "World's largest selling reloading tool" and gives a price of $9.95 for everything but 10 gauge and $11.95 for the 10 gauge. The ad text answers the question "Why reload shotgun shells?" and the coupon in the ad gives the prices for the different size shells, the handbook and the crimper for Plastic Shells. |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 38 |
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| Marlin |
Black and white 7 1/2" x 10 1/2" ad for their Marlin 39-A Lever Action .22 cal. Repeating Rifle. The ad has a picture of this rifle in a vertical position and the headline alerts you to the fact the ad will tell you "Why every shooter wants a Marlin 39-A". The text does mention several reasons why and gives a long list of what it considers to be specifications. |
November 1947 True magazine |
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$8.00 |
View Firearms 23 |
Temporarily |
| Marlin |
Black and white 5 3/4" x 9" ad for two of their Low-Cost .22's. The headline asks "What's your choice?" and shows with information the Marlin Model 81-DL and the Marlin Model 80-DL. The ad mentions a price of $26.95 for the Model 81-DL and mentions a Tubular Magazine with 18-25 shots on one loading. The Model 80-DL is shown as costing $22.90 and having a Cup Magazine for rapid fire. The text tells us that both these guns were designed for small game and birds. |
February 1949 Popular Science |
1 |
$8.00 |
View Firearms 49 |
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| Marlin |
Three color 5" x 10 1/4" ad for their Marlin Texan cal. 30/30 and .35 REM. The ad has a picture that shows both of these rifles standing upright and has a drawing of a man on a horse using one of these rifles to shoot a snarling Mountain Lion. The ad includes a coupon to mail in for information to be sent to you and the ad also mentions their new Magnetized Razor Blades. |
July 1952 Outdoor Life |
0 |
$8.00 |
View Firearms 13 |
Temporarily |
| Marlin |
Three color 4 3/4" x 10 1/2" ad for their .22 Rifles. The headline offers "Now! Easy-to-own .22's That Pay You a 20% Accuracy Bonus right from the start". Pictured in the ad is a Marlin 81-DL and a Marlin 80-DL with information on these and several other similar models. The text talks about the Micro-Groove Rifling and talks about the difference it will make in your accuracy. |
April 1955 Outdoor Life |
1 |
$8.00 |
View Firearms 60 |
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| Marlin |
Black and white 9 1/2" x 13" ad for the Micro-Groove Rifling that is used on their rifle barrels. The ad shows two different barrels, one with ordinary rifling and the other with the Marlin's Micro-Groove Rifling which uses 16 shallow grooves as opposed to the 4 to 6 deep lands and grooves used in the other. The ad takes the opportunity to mention all of the types of their rifles that use this technique but it talks about, and shows a picture of, the Marlin Golden 39-A .22 Lever-Action Repeater which is mentioned selling for $78.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1959 Boy's Life |
1 |
$7.50 |
View Firearms 24 |
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| Marlin |
Three color 5 1/4" x 13" ad for their Micro-Groove Rifles. Models shown with descriptions and prices are the Model 81-C Bolt Action .22, Model 80-C Bolt Action .22 and the Model 101 Bolt Action Single Shot .22. The headline at the top of the ad says "The girl (and the gun) we left behind!" and has a picture of Annie Oakley". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1960 Boy's Life |
1 |
$7.50 |
View Firearms 2 |
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| Marlin |
Black and white 7 1/4" x 10 1/2" ad for their Marlin 336-C. The ad has a picture of a hunter carrying this gun and squinting as he raises it to his shoulder to aim at the deer that is shown in a series of pictures to the right of the ad. The ad headline assures you that "You pay less - you get more with a Marlin" and the ad text talks about the fact that it will shoot .30/30 or .35 caliber ammunition and has a starting price of $86.95 |
September 1962 Field & Stream |
0 |
$7.50 |
View Firearms 32 |
Temporarily |
| Marlin |
Black and white 9 3/4" x 6 1/2" ad for the long and successful history of their .22's. There is a six frame cartoon that has The Marlin Man telling the story of "how Annie Oakley 'captured' Sitting Bull single handed". The story indicates that she, using a Marlin 1891, did an amazing demonstration which "caught the attention" of Sitting Bull and caused him to adopt her into his tribe. At the end of the ad it shows a Marlin 80-C and gives details while mentioning a price of $39.95 |
June 1967 Boy's Life |
1 |
$7.50 |
View Firearms 50 |
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| Marlin |
Black and white 8 1/2" x 13" ad for their M1 and M2 Automatic 22's. The ad has a picture of both lying next to each other and asks the important question, "How do you like your Carbine...with or wighout a clip?". The text talks about the slight differences in these two but they both are made with Marlin Quality. It gives a price of $49.95 for either gun and mentions, just for thought, that the 99C is capable of firing 19 shots without reloading. |
October 7, 1967 Saturday Evening Post |
1 |
$7.50 |
View Firearms 63 |
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| Marlin |
Full color 7 1/4" x 10 1/2" ad that has the best of both worlds, it talks about their Marlin 783 Magnum and gives you a recipe to cook the rabbit that will be easy prey for you. The headline claims that "There's only one way to make Sour Cream Rabbit with herbs. There's only one way to make a Marlin". The text begins by talking about the features of this particular recipe and the care and good ingredients needed to make it right. Then it quickly begins talking about the care that went into making the Marlin 783 and the features that make it special. It also mentions the Marlin 782 which is a clip-loading version of the magazine-loading 783. |
April 1980 American Rifleman |
1 |
$7.50 |
View Firearms 58 |
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| Mossberg |
Black and white 2 1/2" x 10 1/4" ad for the 5-pound, 37-inch Automatic Carbine Model #152 . The ad has several different photos of features of this rifle and mentions a price of $26.95 ($27.80 west of the Rockies). |
October 1948 Sports Afield |
1 |
$7.50 |
View Firearm 12 |
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| Mossberg |
Three color 4 1/2" x 10 1/2" ad for their .22 Magnums. The ad headline claims that "Mossberg's got your .22 Magnum" and then talks about the four they have to offer. There is a picture of the Model 640K which had a 24" barrel and sold for $39.88 and a picture of Model 642K which had a 18" barrel and also sold for $39.88. Described without a picture are the Model 640KS which sold for $49.95 and the Model 620K which sold for $28.88. The ad also talked about a Sweepstakes that Mossberg was having to give away 100 rifles. |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 40 |
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| Olin |
Full color 7 1/2" x 10 1/2" ad for their Shotgun Shells. The ad has a picture of two shotgun shells that have been unpacked with some of the pellets removed under the headline that alerts you to the fact that "On April 1, a small strip of polyethylene made you 12 gauge shotgun harder hitting, tighter patterning and capable of cleaner kills at longer range than ever before!" The ad discusses and explains why the Super-X and the Super-Speed Mark 5 will now do a better job than any other shell on the market. The ad includes a lot of numbers and claims for what these new shells can do. |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 34 |
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| Remington |
Full color 7 1/4" x 10 1/2" wartime ad with a picture of a soldier sleeping on the ground smiling as he dreams the picture overhead. His dream is of a younger, more innocent boy hiding in the weeds with his dog and gun waiting for the ducks to bring themselves into position for him to shoot. The ad headline says "Let's hope it's soon, soldier!" and the text gives a pep talk about the freedoms that we and the rest of the free world were fighting for. It then lists some of the items that Remington had recently produced for the war effort and that they had received four Army-Navy E Awards for their work. |
July 1943 Sports Afield |
0 |
$8.00 |
View Firearms 42 |
Temporarily |
| Remington |
Black and white 7 1/2" x 5" ad for their "500 Series" 22 Rifle. The ad has a picture of a boy holding his rifle as his dog reacts to the rabbit that they have stirred up next to the headline "You'll get him with a famous Remington '500 Series' 22 Rifle". This ad has pictures and descriptions of the Model 514, the Model 511 and the Model 550. |
March 1951 Farm Journal |
1 |
$8.00 |
View Firearms 20 |
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| Remington |
Black and white 7 1/2" x 5 1/4" ad for their Hi-Speed 22 Shells. There is a drawing of a winter day where a man is standing in the snow and aiming his .22 rifle at a rabbit who is taking his last steps. The headline urges you to "Shoot Remington Hi-Speed .22's when SPEED and POWER count". The text talks in glowing terms about these shells and claims that they "pack more wallop at 50 yards than standard cartridges develop at the muzzle". It also claims they are "precision-made for hairline accuracy" and mentions the Kleenbore priming. |
November 1952 Farm Journal |
1 |
$8.00 |
View Firearms 44 |
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| Remington |
Three color 7 3/4" x 11" ad for their various kinds of ammunition and the fact that "Remington Power puts a 'plus' in your shooting any time!". The ad shows and identifies five different kinds of ammunition and shows three different kinds of "Hunting Varmints and Farm Pests" that Remington will help you control. It assures you that they are loaded to the limit for power and are designed for great speed, power and accuracy. |
January 1955 Field & Stream |
1 |
$8.00 |
View Firearms 64 |
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| Remington |
Three color 8" x 10 1/2" ad for their Model 700 Bolt Action Rifles. There is one picture of the rifle in a vertical position and another that shows about the middle third of the rifle in a horizontal position. The ad headline says "Presenting the new Remington Model 700. Custom quality and custom features from butt to muzzle. Chambered for the hot new Remington 7mm Magnum and 10 other most-wanted calibers". The ad mentions a starting price of $114.95 and gives specifications for the Model 700 ADL and for the Model 700 BDL. |
June 1962 Field & Stream |
0 |
$7.50 |
View Firearm 27 |
Temporarily |
| Remington |
Black and white 7 1/2" x 10 1/2" ad for their Model 742 Automatic. The ad has a picture of a running deer with a picture of this rifle lying over the deer while the headline says "fast..." leaving the reader to wonder which it is refering to. The ad text talks about the variety of different cartridges it is capable of firing and gives a starting price of $139.95. |
September 1962 Field & Stream |
0 |
$7.50 |
View Firearms 31 |
Temporarily |
| Remington |
Full color 7" x 10 1/2" ad with a headline of "Sneaky way to get the Remington you want this Christmas". The ad contains little coupons for three models of .22's and one for a Model 870 shotgun along with prices and options. |
December 1966 Boy's Life |
0 |
$7.50 |
View Firearms 4 |
Temporarily |
| Ruger |
Three color 7 1/2" x 11" ad for their SIngle-Six Convertible revolver. The ad has a picture of this revolver standing up on a bed of sand with examples of several different sizes of the ammo that it is capable of firing. The caption indicates that it is able to fire both .22 caliber and .22 WMR and had a cost of $69.50. The text indicates that there were many imitators of this firearm but none bothered to build in the ability to last. The text also claims that "There is a lot more to know about this revolver. Please write for our complete catalog." |
June 1962 The American Rifleman |
0 |
$7.50 |
View Firearms 51 |
Temporarily |
| Ruger |
Three color 7 1/2" x 10 1/2" ad for their Rifles for Riflemen. The ad acknowledges that "there are as many kinds of riflemen as there are different types of shooting" which helps explain the broad range of rifles that Ruger has been making. Shown in the ad are five that they would like you to be aware of. Shown, with information about each, are the Model 77 Bolt Action Rifle, the Number One Single-Shot Rifle, the Number 3 Single-Shot Carbine, the Model 44 Carbine and the Mini-14 Autoloading Rifle. As an attempt to assuage any worry, they assure us that "Ruger rifles are built for riflemen, by riflemen". |
April 1980 American Rifleman |
1 |
$7.50 |
View Firearms 55 |
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| Savage |
Black and white 5" x 9 3/4" ad for several of their .22 Rifles that are ideal for hunting foxes. The ad has a picture of a fox who has just completed a raid on a poultry yard and is carrying away a meal. The ad headline claims that "A Savage would stop him. Slide Action or Bolt Action - Savage has the rifle for you". The ad has a picture and general information for their Model 25 Slide Action Repeater which sold for $21.00 and the same for the Savage Sporter which, depending on the caliber rifle you bought, sold for $19.50 or $23.50. |
October 1925 The American Boy |
0 |
$9.00 |
View Firearms 16 |
Temporarily |
| Savage |
Black and white 2 1/2" x 7 1/4" ad for their Stevens Bolt Action Cal. .30-.30 Carbine Type Repeating Rifle. The ad has a picture of the Model No. 325 under the headline "Within the reach of ALL...New hi-power rifle". This ad contains descriptions of several features including Caliber, Barrel, Action, Safety, Magazine, Sights, Stock and Weight. |
October 1947 Farm Journal |
1 |
$8.00 |
View Firearms 19 |
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| Savage |
Black and white 4 1/2" x 5" ad for their Model 342 .22 Hornet Rifle. The ad has a picture of this gun and has close-ups of three different features that are felt to be worth mentioning. The ad headline claims that you will get "Everything you want in a center-fire 'Verminter rifle...only $49.75". |
April 1951 Capper's Farmer |
0 |
$8.00 |
View Firearms 14 |
Temporarily |
| Savage-Stevens |
Three color 5 3/4" x 8 3/4" ad for their ,22's which are "scoring hits everywhere". The ad shows three of the more popular ones and gives a fair amount of information about each. It shows the Stevens Model 87, the Savage Model 29 and the Stevens Model 15. The text identifies these as being "three different style rifles" and urges you to write for a free catalog. |
September 1952 Popular Mechanics |
1 |
$8.00 |
View Firearms 47 |
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| Savage |
Three color 4 3/4" x 11" ad for their Savage 24 gun, the gun that combined a .22 cal rifle barrel with a .410 shotgun barrel. The ad had a picture of the barrel end of this gun with the .22 barrel on top and the .410 barrel on the bottom and another picture that has a full view of this gun and mentions it's price of $41.50. The ad text contains other information about this gun including the fact that it was used by U.S. Air Force pilots as an item in their "survival kits". |
December 1957 Outdoor Life |
1 |
$8.00 |
View Firearms 22 |
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| Savage |
Black and white 4 3/4" x 13" ad for their Model 24 Rifle / Shotgun. The ad has a picture of this weapon sitting upright on its stock next to a crow sitting on a fencepost with a bullseye drawn behind it. The ad claims that it is a "Black day for black crows when you're afield with the new Savage 24-M" and the ad text, while giving a price of $43.50, describes it as having an upper barrel that handles .22 long rifle, long or short cartridges and the lower barrel that shoots 3" and 2 1/2" .410 gauge shells. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 1960 Boy's Life |
0 |
$7.50 |
View Firearms 25 |
Temporarily |
| Savage |
Black and white 2 1/2" x 10" ad for their Model 110 bolt action rifles. The ad has a picture of the Model 110-MC for which it mentions a cost of $116.75 and shows Twelve Fast Facts that should attract your attention. The ad mentions that this gun was available in .30-06, .270, .243 and .308 calibers and that they did offer a Left Hand Hunting Rifle for $121.75 |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 37 |
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| Savage |
Three color 7 1/2" x 10 1/2" ad for their Model 99 Rifles. The ad headline, under a picture of three deer waiting for a shot from you Savage, asks you to "Take your choice!. Now there's a famous Savage 99 for every kind of hunting...prices to fit every budget.". The ad has a picture of a Model 99DL with description and a mention of a price of $134.50, a picture of the Model 99-F with descriptions and mention of its price of $126.50 and a picture of the Model 99-E with descriptions and its low price of $99.95. |
September 1962 Field & Stream |
0 |
$7.50 |
View Firearms 33 |
Temporarily |
| Savage |
Full color 7 1/2" x 10 1/4" ad for the Savage and "Anschutz" Metallic Silhouette Rifles. Shown in the ad are the Anschutz Model 64-MS 22 Long Rifle and the Savage Model 110 Silhouette 308 Win.. The text talks about the fact that more competitors are using these rifles, mentions the short, heavy barrels and the fit of the special stocks. It also mentions the Free catalog from Savage that includes rifles from Fox, Stevens and Anschutz. |
April 1980 American Rifleman |
1 |
$7.50 |
View Firearms 54 |
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| Sterling |
Black and white 7" x 5" ad for their Mark II Double Action .380. There is a large picture of this firearm with important features mentioned with lines pointing them out. The headline explains "9mm Short = .380 ACP" and the text says this if "For people who want a 9mm with less velocity" and offers it in Stainless or a Blue Finish. |
April 1980 American Rifleman |
1 |
$7.50 |
View Firearms 61 |
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| Weatherby |
Black and white 7 1/2" x 10 1/2" ad for the Weatherby .300 Rifle. The ad has a picture of this gun leaning up against a chair in a man's den. Behind the rifle are several bullets on a table and a bear's head mounted on the wall. The ad headline claims that this rifle "Starts with varmints, stops at nothing! (The Weatherby .300...most versatile rifle for all North American big game)". The ad text mentions the five different weight bullets this gun was designed to fire and gives a starting price of $285. |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 30 |
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| Weatherby |
Three color 7 3/4" x 10 1/2" ad shows a Weatherby .224 leaning against a fence post. The ad headline says that this rifle is the "Worst news for varmints in two decades!". The ad mentions a price of $285 and claims it is the "Perfect companion to other Mark V calibers, .257, .270, 7mm., .300, .340, .378 and the .460". |
April 1964 Field & Stream |
1 |
$7.50 |
View Firearms 7 |
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| Weatherby |
Three color 7 3/4" x 10 3/4" ad for their Magnum line of rifles. The claim is made that "This is the magnum that changed the shooting habits of the world". The ad mentions a price of $295.00 with eight magnum calibers to choose from: .224, .257, 7mm, .270, .300, .340, .378 and .460. |
May 1965 Field & Stream |
1 |
$7.50 |
View Firearms 5 |
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| Western |
Full color 9 1/2" x 13" ad for their World Champion Ammunition. This ad, printed during World War II, has a picture of a soldier lying prone on the ground sighting his rifle while behind him is a less vivid picture of a young boy laughing as he holds his rifle and watches several rabbits run away from him. The ad headline claims that "Now...He shoots for Freedom" and the ad explains how the experience that young boys got shooting their guns while using Western Ammunition is now being used by soldiers to help defeat our enemies and fight for Freedom. There is another headline that claims "Performance Made These Names Famous Super-X...Xpert...Silvertip". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 13, 1944 Life magazine |
0 |
$8.00 |
View Wartime 38 / Western |
Temporarily |
| Western |
Full color 9 1/2" x 13 1/" ad for their World Champion Ammunition. There is a picture of an older man looking up at a flock of geese glying by and a more distinct picture of a soldier also looking up at the sky and they both have a trail of Western Shotgun Shells running between them. The headline says "Look to the Sky..." and the text talks about the thrills of being an anti-aircraft gunner but admits that this young man longs for the peacetime when he can return to his favorite duck marsh. The text describes the thrills of a day of duck hunting and promises that the powerful Western Super-X ammunition will be able to reach those higher flying birds to ensure you have a successful day. |
September 18, 1944 Life magazine |
1 |
$8.00 |
View Wartime 73 / Firearms |
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| Western |
Full color 7 3/4" x 10 3/4" ad for their Super-X 22 cartridges. There is a drawing of a farmer set up behind a wall of boulders aiming his .22 rifle at a flock of crows that are picking through his freshly plowed field. Shown in the ad are boxes of their Xpert for Practice and their Super Match Maark III with a choice of Solid or Hollow Point. When you use these cartridges you are guaranteed to "Get high velocity, low trajectory and SMASHING ACTION". |
April 1955 Outdoor Life |
1 |
$8.00 |
View Firearm 65 |
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| Winchester |
Full color 9 1/2" x 13" ad for their After-War products. There is a drawing by Philip R. Goodwin that shows a man in the old west urging his horse on as he holds his Winchester in the crook of his arm. The headline introduces their shotguns, rifles and ammunition by calling them "In Peace and War, the Stand-by of Generations of Americans". The text talks about the part that Winchester played in winning the West and the famous people who have spoken highly of their experiences with a Winchester. It then talks about the Winchesters that you can buy today mentioning the .22 Rifle, the Model 52, the Model 12 slide-action shotgun, the Model 21 double-barrel shotgun, the Model 94 which they called the peer of all lever action rifles and the Model 70 long range rifle. The ad also lists the variety of products that the Olin company was responsible for making. |
October 14, 1946 Life magazine |
1 |
$8.00 |
View Firearms 43 |
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| Winchester |
Full color 8" x 11" ad for their shotgun shells. The ad shows two hunting dogs hanging their heads out the car window in anticipation of the hunt. |
November 1947 True magazine |
0 |
$8.00 |
View Firearms 1 |
Temporarily |
| Winchester |
Three color 7 1/2" x 10 1/2" ad for the Winchester Model 59 Shotgun. The ad has a picture of this newest work of art under a headline that asks if you know "What makes Winchester's newest shotgun a bargain at $149.95?". The first paragraph includes the sentence "It's worth more" but the rest of the ad gets a bit more specific. It includes sections with the heading "Its 6 1/2 lb weight and the Win-Lite barrel", "Stronger than steel", "Faster with the second shot", "Fool-proof", "Versalite choke" and ends with a section called "Specifications". |
September 1962 Field & Stream |
1 |
$7.50 |
View Firearms 35 |
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| Winchester |
Full color 7 3/4" x 10 3/4" ad with the headline "How the new Winchesters went on safari with David Ommanney - out man in Africa". Mentioned in the ad and shown in photos are the new models for 1964 including Model 70-458 Magnum for $310, Model 70-300 Magnum for $154.95, Model 1400 automatic for $134.95 and slide-action Model 1200 for $96.00. | April 1964 Field & Stream |
1 |
$7.50 |
View Firearms 6 |
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