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| Amm-i-dent |
Black and white 10" x 13 1/2" ad for their Tooth Powder. The ad has a photo of Mr. Benjamin Lucatorto and his son Tom who have been getting "Fewer Cavities with Amm-i-dent". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 18, 1949 Life magazine |
0 |
$8.00 |
View Dental 21 |
Temporarily |
| Amm-i-dent |
Black and white 5" x 10 3/4" ad for the Dentrifice designed to prevent cavities. There is a picture of a little girl looking at her dentist with apprehension as he checks her mouth out and says "More cavities! Why didn't your Mother give you Amm-i-dent." The ad then accuses the mother of being too smart to believe the ads that offered protection. The ad mentions the prices of the three sizes offered and talks about the features of this product which made it so good. |
February 1953 Farm Journal |
0 |
$8.00 |
View Dental 123 |
Temporarily |
| Calox |
Black and white 4 3/4" x 13 1/2" ad that uses Olivia de Havilland and mentions her new movie, Call It A Day to advertise for Calox Tooth Powder. The headline in this ad starts out by saying "Make your teeth shine like the Stars!" and then has a saying attributed to Olivia saying that "Calox has always seemed gentle and soft - pleasant to use. And it does polish beautifully. No wonder it's so popular in Hollywood". There is a second photo of the starlet that says "Lights! Powerful 2000-watt lights are poured on the star's face and teeth. Would your teeth register pure-flawless in such a test! Countless experiences like this teach so many stars to use Calox Tooth Powder". The ad then says that "Are a movie star's teeth really as luxurous as they look on the screen?"...people often ask. Yes, they are. They have to be. The camera is cruelly honest - teeth have to shine beautifully. So choosing a dentrifice is serious business in Hollywood. Repeatedly, the choice is Calox Tooth Powder". |
May 17, 1937 Life magazine |
1 |
$8.50 |
View Dental 141 |
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| Calox |
Three color 5 1/4" x 13 3/4" ad for Calox Tooth Powder. This ad claims that it was the "Calox Movie Quiz No. 12" and it has a photo of a movie starlet, smiling as she wears a dark set of googles, and it says that she is as "Charming as her Calox Smile...Who Is She? Star of 'No, No, Nanette'". There are three clues given by Douglas Churchill which are "1. Who was England's No. 1 movie star before Hollywood lured her to America. 2. Who captured America's heart in 'Nurse Edith Cavell?' 3. Who, like so many other stars, uses Calox for that 'Hollywood Sparkle'?". At the bottom of the ad there is the test to "Try This Finger-Nail Test - Prove Calox Polishes Safely". It goes "A dazzling smile flashes on the movie screen, and you say, 'How lovely...waht's her secret?. The answer is, as many Hollywood stars will quickly tell you, Calox. Calox Tooth Powder contains not 1 or 2, but 5 cleansing agents - especially designed to attack ugly film and surface stain. Yet, Calox polishes safely. To prove this, simply pour a little Calox on a buffer and rub your finger-nails hard. Look at their high polish...proof that Calox CLEANS without harming the softest tooth enamel. Brush with Calox for 30 DAYS! Bring out the natural lustre of your teeth to get that 'Hollywood Sparkle'!". In case you are wondering just who the star was, it was Anna Neagle. |
October 28, 1940 Life magazine |
1 |
$8.50 |
View Dental 155 |
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| Calox |
Black and white 5 1/4" x 14" ad with actress Veronica Lake for their Tooth Powder. There is a picture of this actress with a toothy smile and the headline says "Bright Work, Miss Lake". The headline mentions that there are "Two ways to Whiteness your dentist follows both! So can you with Calox" and the text talks about these cleaning processes. The caption mention the new movie for Miss Lake, I Married a Witch and there is another picture of the actress eating an apple with her sturdy teeth. |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Dental 119 / Veronica Lake |
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| Casco |
Black and white 9 1/4" x 12" ad for the exclusive Casco Cordless Automatic Toothbrusher. The ad has a photo of a feminine hand holding this product along with seven other regular toothbrushes. The ad headline says "for the first time any toothbrush in your home can be used in an automatic toothbrusher". The ad text tells you that with this product you can insert any brush that you may have or prefer to use in this cordless dynamo. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1963 Life magazine |
1 |
$7.50 |
View Dental 44 |
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| Chlorodent |
Three color 5 1/4" x 13" ad for Chlorodent Chlorophyll Toothpaste. This ad says that by using Chlorodent to brush your teeth you can "Get 5 times more active chlorophyll" and that it "Gives You A Clean Fresh Mouth All Day Long!". The ad then says that "A chlorophyll toothpaste can do wonders - if it contaains enough active chlorophyll. Chlorodent gives you up to 5 times more active chlorophyll". The box there says that it offers "Visible Proof! Chlorodent tints your brush with the deep, rich green of chlorophyll itself. This proves that you are getting active chlorophyll - up to 5 times more! No other toothpaste gives you such dramatic proof". This will give you a "Clean Fresh Mouth All Day Long" and the bottom part of the ad mentions four reasons that it helps. You will get "New Freedom from Mouth Odors", this "Keeps Teeth Cleanest", it "Fights Tooth Decay" and it is proven that "Half of all Tooth Losses Caused by Gum Trouble". |
August 11, 1952 & September 22, 1952 Life magazine |
2 |
$8.00 |
View Dental 137 |
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| Chlorodent |
Black and white 9 1/2" x 13 1/2" ad that relates how quickly you will realize that Chlorodent works. There are two pictures of a lady first thing in the morning. In the first picture, captioned "7:15 am 'Morning Mouth'" we see a profile of this lady holding her mouth as though something had crawled into it and died while she slept. The second picture, captioned "7:17 am. That wonderful, clean, fresh Chlorodent feeling" has her facing the camera with a look of joy as she holds her toothbrush above her head. The text talks about the Chlorophyll formula and how it will freshen you mouth while the two cleaning ingredients will "foam" your mouth clean and "polish" your teeth. It doesn't say anything about really preventing cavities though, just getting rid of that breath that caused some families to have two bathrooms. |
July 27, 1953 Life magazine |
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$8.00 |
View Dental 108 |
Temporarily |
| Chlorodent |
Black and white 9 1/2" x 12 1/2" ad for their Chlorophyll Toothpaste. The ad has a picture of a plate sitting on the breakfast table next to a cup of coffee. On this plate is nothing more than a toothbrush and a tube of Chlorodent partially pulled from the box. The ad headline warns you "Why risk a kiss before breakfast - until you're rid of 'morning mouth'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
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$8.00 |
View Dental 73 |
Temporarily |
| Chlorodent |
Black and white 10" x 13 1/2" ad for their Chlorophyll Toothpaste. There is a picture of a lady in a one-piece bathing suit wearing a diving helmet with the air hose traveling upwards. The headline claims that "Smart girls don't mask "morning mouth" - they get rid of it with Chlorodent" and you realize that the reason for the diving helmet is because she didn't use Chlorodent and needs to protect her dignity. The text claims that we wouldn't really go to the extremes of using a diving helmet and talks about why this toothpaste works the way they claim it does. |
February 22, 1954 Life magazine |
0 |
$8.00 |
View Dental 86 |
Temporarily |
| Colgate |
Three color 9 1/2" x 14" ad for their Ribbon Dental Cream. The ad has a drawing of a set of young men competing in a swimming race and another drawing of a young man brushing his teeth. There is a copy of a letter from a man in the New York Athletic Club telling swimmers of the importance of dental health. The ad headline tells "What a Champion Swimmer Says About Teeth". This ad has a few dirt smudges in the lower left corner and the ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1924 The American Boy |
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$8.00 |
View Dental 57 |
Temporarily |
| Colgate |
Full color 9 1/4" x 14" ad for their Ribbon Dental Cream. The ad has a drawing of a college football game with the headline "Hit the Line Hard!". The ad also contains a copy of a letter from the University of Notre Dame, signed by Knute Rockne, advising the young recruits to take care of their teeth. This ad is complete but stained and dirty. The ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1924 The American Boy |
0 |
$9.00 |
View Dental 48 |
Temporarily |
| Colgate |
Three color 9 1/2" x 13" ad for their Ribbon Dental Cream. The ad has a drawing of a tennis player in the midst of a game and a copy of a letter from a tennis coach encouraging good dental health for all athletes. The ad headline claims that "Good Teeth Help You Stand the Grind". This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1925 The American Boy |
1 |
$9.00 |
View Dental 60 |
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| Colgate |
Black and white 5 1/4" x 9" ad for their Ribbon Dental Cream. The ad shows a dairy farmer washing his milk cans and another man dancing with his girl. The ad headline claims that "Colgate's removes causes of tooth decay" and has their slogan of "Good Teeth - Good Health - Good Times". |
September 1925 Farm Journal |
1 |
$9.00 |
View Dental 64 |
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| Colgate |
Full color 9 1/2" x 13 1/2" ad for their Ribbon Dental Cream. The ad has a photo of a lady in a red dress sitting in a chair talking on the phone to her dentist. She is listening to him tell her to use Colgate and she then says that "My dentist and my purse suggest the same toothpaste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1932 McCall's |
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$8.50 |
View Dental 58 |
Temporarily |
| Colgate |
Black and white 4 1/2" x 13" ad for their Ribbon Dental Cream. This ad is another with a series of pictures that tells a story that has another happy ending. The ad starts with the heading "Alike as Two Peas - but it's a cinch to tell them apart!". We see two identical twin sisters, Mary and Margie, smiling as the next picture shows one man mentioning to another that no matter how much alike they looked, "it's easy to tell them apart these days". Overhearing that remark Mary asks Margie what he could possible mean and Margie proudly retorts that "last night I heard him say you ought to see a dentist about your breath". Mary does see the dentist who explains about Colgate Dental Cream fighting Bad Breath. The next picture shows both sisters dancing closely with two young men and the one compliments Margie on how sweet she is. Mary is finally able to say "Thanks, Bob, but I'm not Margie - I'm Mary!". The last picture shows Mary smiling and talking about having No Bad Breath as well as a Sparkling Smile. |
May 2, 1938 Life magazine |
1 |
$8.50 |
View Dental 115 |
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| Colgate |
Black and white 5 1/4" x 13 3/4" ad for Colgate Ribbon Dental Cream. This ad starts off with a very somber moment as we see Mary on a very dark night sitting next to the lake as the headline says that the "Moonlight Means Nothing To Mary!". The text starts off by saying "For Mary has bad breath...a condition she condemns in others, never suspects in herself. It is a tragic mistake, and a common one. Even you may be guilty of it" and there is a picture of her sitting and talking to her dentist. "Remember, dentists say..."Tests show that 9 out of 10 people have bad breath. That's why dentists recommend Colgate Dental Cream. For Colgate's active penetrating foam gets into the hidden crevices between your teeth...helps clean out decaying food particles and stop the stagnant saliva odors that cause much bad breath" and the picture show Mary, smiling, as she prepares to brush her teeth again. "Don't you enjoy Colgate's tangy flavor? Aren't your teeth brighter, more attractive? And that penetrating foam - how clean and refreshed it makes your mouth feel! Colgate's is the pleasant way to combat bad breath" as the last picture shows Mary smiling again as she is being kissed by a very handsome and well-dressed man. |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Dental 151 |
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| Colgate |
Black and white 5 1/4" x 13 1/2" ad for their Ribbon Dental Cream. The ad has a picture of a sad young lady sitting next to her mail box which, I have to assume, was empty. The ad headline claims there is "No Male for the girl who has Bad Breath!". This ad is taller than my scanner bed so the outer edges of the ad will not be visiible in the scanned view. |
August 17, 1942 Life magazine |
0 |
$8.00 |
View Dental 61 |
Temporarily |
| Colgate |
Black and white 5 1/4" x 14" ad for their Ribbon Dental Cream. The ad has a series of photos that tell a story. The first photo is of a U.S. Navy Seaman looking despondent as he leans against a fire hydrant thinking "I musta slipped her mind!". A friend stops by and tells him to "Try policing up that breath". He sees a dentist who tells him to use Colgate which he does and his girlfriend, and other girls, won't leave him alone. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 17, 1944 Life magazine |
1 |
$8.00 |
View Dental 46 |
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| Colgate |
Black and white 5" x 13 1/2" ad for Colgate Ribbon Dental Cream. This is a story-telling ad that starts off with a little brother who is reading from his sister's diary and he is sitting there, hand to his mouth, saying "Sisters are the Craziest People!". In the next frame, the sister finds out that her brother has been reading and she says "You'll find out who's crazy if you don't stop snooping in my diary". The boy answers, Aw, keep your sweater on, Sis! Gleeps! If you don't want anybody to read it...what do you write all that mush about Mike for?". Next, the sister is feeling bad about the way she reacted and says "Oh, go away, Johnnie. You wouldn't understand". The little boy stands there and says "You're not so smart yourself, Sis. Do you figger Mikes gonna hang around a girl that needs to see her dentist about bad breath? Huh, Mike's no dope". The next frame is entitled Sister sees her dentist and he is saying to her "To get rid of bad breath, I recommend Colgate Dental Cream. For scientific tests prove that in 7 out of 10 cases, Colgate stops oral bad breath instantly". In the next frame, the dentist is still talking saying "Colgate's active penetrating foam gets into hidden crevices between teeth...helps clean out decaying food particles...stop stagnant saliva odors...remove the cause of much bad breath". The next frame entitled Later...thanks to Colgate Dental Cream we see the happy couple with little Johnny standing there saying "Get a load of Mike and Sis! Nothing but mush, mush, mush! Sisters...and Sergeants...sure are the craziest people". In the last picture, it shows Sis standing there saying that "Colgate's makes teeth actually sparkle...gives true brilliance to your smile!". |
February 28, 1944 Life magazine |
1 |
$8.00 |
View Dental 150 |
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| Colgate |
Black and white 5" x 14" ad for their Ribbon Dental Cream. This is another one of their popular Story ads that tells how another unhappy person's life was changed by switching to Colgate. This time it is Julie, a very sad lady in the Navy. In the top picture she is in her uniform sitting with her chin in her hands and saying that "Nobody writes to ME!". She turns to her roomate and says that "even her boyfiends have let me down" and wonders if she may have bad breath. Her roommate, trying to increase the distance between Julie and herself, tells her that she is beginning to think straight and next time she is on liberty she should see her dentist. Her dentist stands fanning the space between Julie and himself with his instruments and suggests that she use Colgate to tackle that bad-breath problem. Later, as the letters begin to pile into Julie, Julie thanks her roommate for setting her straight and credits Colgate for making her teeth sparkle and her breath fresh. |
May 8, 1944 Life magazine |
0 |
$8.00 |
View Dental 90 |
Temporarily |
| Colgate |
Black and white 5" x 12" ad for their Ribbon Dental Cream. The ad has a series of photos that shows a young sailor trying to get a date with the girl selling bus tickets. He is asking "Can't I make connections with you?" with little luck until his dentist tells him about Colgate which changes his luck. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1944 Life magazine |
0 |
$8.00 |
View Dental 22 |
Temporarily |
| Colgate |
Black and white 5 1/4" x 13 1/2" ad for the Colgate Ribbon Dental Cream. This ad is a six-frame set of pictures that starts out with a sailor taking a lady on a buggy ride and she seems less impressed with him than you would have thought. They have stopped the ride and she is abruptly getting out saying "Thanks for the Buggy Ride". He grasps her arm and replies "Now lookit, Sugar! You can't open fire on a guy just because he tries for a little kiss". In the second picture she has calmed down ahd the two of them are talking. He says "Anyway, if I'm bein' washed out, I got a right to know why". She replies "But Buck honey, a girl just can't tell a fellow to set a course for his dentist's - for a thorough breath overhaul". In the third picture, it says that Buck sees his dentist who is telling him "To get rid of bad breath, I recommend Colgate Dental Cream! For scientiic tests prove that in 7 out of 10 cases, Colgate's stops oral bad breath instantly". Picture four shows the dentist continuing on. "Colgate's active penetrating foam gets into hidden crevices between teeth - helps clean out decaying food particles - stop stagnant saliva odors - remove the cause of much bad breath". In the fifth picture he is back with his girl friend who seems to be opening up to him. "Got everything shipshape for you this trip, honey - including Gunner Buck himself!". She happily replies "Coming aboard Sailor - all set to have the preacher sign me up as mate on this buggy ride". The last picture just shows Buck saying "Colgate's sure does a job of cleaning and polishing teeth too". |
June 19, 1944 Life magazine |
1 |
$8.00 |
View Dental 134 |
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| Colgate |
Black and white 5" x 12" ad for their Ribbon Dental Cream. The ad has a photo of a sad Sergeant getting talked to by a little girl. She is chiding him "Shame on you, Sergeant!" and he takes her advice, sees a dentist, switches to Colgate and gets the girl. This ad is taller than my scanner bed so the top and bottom will not be visible in the scanned view. |
February 12, 1945 Life magazine |
0 |
$8.00 |
View Dental 17 |
Temporarily |
| Colgate |
Black and white 5 1/2" x 13 1/2" ad that is for Colgate Ribbon Dental Cream. This ad tells a seven-picture story about a man who has been trying to befriend a little girls older sister and, one night, seems don't seem to be going well. In the first picture, the little girl is standing there, holding onto his hat as she says, "Here's your hat...what's your hurry?". In Picture #2, the man says to her, "Not so fast, Small-Fry. I just got here" to which she answers, "Makes no difference, Donnie. Sis is all fed up with dates that have bad breath!". In Picture #3, the guy is there, sadly, as he says "Wow, that's letting me have it, Kid" to which she replys, "An' you know something, Donnie? The radio said people with bad breath had oughta see their dentist! So why don't you?". In Picture #4, we see Donnie is talking with his dentist who says "To combat bad breath, I recommend Colgate Dental Cream. For scientific tests prove that in 7 out of 10 cases, Colgate's instantly stops bad breath that originates in the mouth". In Picture #5, the dentist is saying that "Colgate's active penetrating foam gets into hidden crevices between teeth - helps clean out decaying food particles - stop stagnant saliva odors - remove the cause of much bad breath". In the next picture, #6, Donnie and Sis are all dressed up and are going out and saying goodnight to her little sister by saying "Bye now, Joanie! Don and I are off for some rhythm rocking" and Donnie adds "So give with the hat, Honeychile! This time I am in a hurry". In the last picture, Donnie is claiming that "Colgate's sure does a job of cleaning and polishing teeth, too". |
December 17, 1945 Life magazine |
1 |
$8.00 |
View Dental 157 |
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| Colgate |
Black and white 5" x 14" ad for their Ribbon Dental Cream. This is another of their storyboard ads with a series of pictures that show Colgate bringing joy to another person with relationship problems. This ad starts with a young boy sitting on the lap of a department store Santa telling him everything he wants. To the horror of his sister who is standing nearby he ends by saying "And my Sister wants a Mister!". The boy tells Santa that his sister really only likes Don but Don won't come to their house anymore. Santa says that he knows Don and he knows the boy's sister and if she will just see her dentist he will have Don at her house on Christmas. The dentist keeps pointing at her with his mirror, probably to have her keep her distance, and explains that Colgate will fight bad breath and why it works. Later, it doesn't say whether it was on Christmas or not, Don and Sis were back together and the young boy was happy. |
December 16, 1946 Life magazine |
1 |
$8.00 |
View Dental 93 |
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| Colgate |
Black and white 5" x 13" ad that is for Colgate Robbon Dental Cream. This ad is a series of five photos telling a story. In the first photo there is a couple dressed up and in a car on a date. The girl seems to not be really interested in the guy, turning away as he says to her "What makes you act so funny, honey?". In the second picture, she says "I'm not so sure, Ted, I'd rather be shot than tel you this - but won't you please see your dentist about bad breath, dear?" Ted, astounded, says "Jeepers, Jennie! I'm no big dame hunter - I'm the guy who's going to be your June groom, remember?". In the third picture, Ted is talking to his dentist who is saying that "To combat bad breath, I'd recommend Colgate Dental Cream! For scientific tests prove that in 7 out of 10 cases, Colgate's instantly stops bad breath that originates in the mouth". In the fourth picture, the dentist is adding that "Colgate's active penetrarting foam gets into hidden crevices between teeth...helps clean out decaying food particles...stop stagnant saliva odors...remove the cause of much bad breath". In the fifth and last photo, Ted and Jeanie are back in the car in a very intimate embrace with both of them smiling and the only one talking is the moon who is saying that "I guess I'll slip behind this cloud for two is company, three's a crowd". |
April 7, 1947 Life magazine |
1 |
$8.50 |
View Dental 154 |
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| Colgate |
Black and white 5" x 13" ad for their Ribbon Dental Cream. The ad has a series of photos that tell the story of a young lady that is saying "It's all history - but no dates!" who uses Colgate and starts getting dates. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1948 Life magazine |
0 |
$8.00 |
View Dental 20 |
Temporarily |
| Colgate |
Black and white 5" x 13" ad that is for their Colgate Ribbon Dental Cream. This ad starts with a picture of a man placing his hand on the shoulder of a woman who is responding with a stern look on her face as the little boy stands behind them and whispers "She Won't Letcha I Betcha!". It then goes into four action-photos, the first being the man having a talk with the little boy who was being so helpful, "A fine time to horn in. What do you know that I don't, Junior?" The boy responds, "I know how sis feels about bad breath! Honest, Joe, you want to see your dentist before you try that kiss routine on Jane". In the second picture, the man is seeing his dentist and he is holding a toothbrush up and saying, "To combat bad breath, I recommend Colgate Dental Cream! For scientific tests prove that in 7 out of 10 cases Colgate instantly stop bad breath that originates in the mouth". In the third picture, the dentist is still talking, "Colgate's active penetrating foam gets into hidden crevices between teeth - helps clean out decaying food particles - stop stagnant saliva odors - remove the cause of much bad breath". In the fourth picture, it shows Joe, in his own bathroom, with toothbrush and Colgate, and saying "No other toothpaste cleans teeth better than Colgate Dental Cream. And now I go for Colgate's grand wake-up flavor!". There is another picture at the bottom of the page showing Joe and Jane, Jane with her arm around Joe, and Joe saying "Now that I am in the know, there's no need for mistletoe!". |
December 13, 1948 Life magazine |
1 |
$8.00 |
View Dental 143 |
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| Colgate |
Black and white 9 1/2" x 13" ad for their Ribbon Dental Cream. The ad has a photo of a dentist looking at a huge x-ray of teeth and a photo of a mother putting Colgate on her daughter's tooth brush. The ad headline assures you that you can "Help Stop Tooth Decay with Colgate Dental Cream". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 15, 1949 Life magazine |
0 |
$8.00 |
View Dental 43 |
Temporarily |
| Colgate |
Black and white 10" x 14" ad that is filled with information that seems precise. The headline of the ad says "Now! Tests Published in Authoritative Dental Literature Show that Brushing Teeth Right After Eating with Colgate Dental Cream Stops Tooth Decay Best". The next headline shouts "Better Than Any Other Wayof Preventing Tooth Decay According to Published Reports." The other big print says that "No Other Toothpaste or Powder AMMONIATED OR NOT Offers Proof of Such Results". There is a picture of a mother applying Colgate toothpaste to her smiling daughter's toothbrush and telling her "Always use Colgate's to clean your breath while you clean your teeth - and help stop tooth decay". I forgot, there is one otherlarge print to mention, "Get More For Your Money! Big Economy Size 59 cents" |
June 5, 1950 Life magazine |
0 |
$8.00 |
View Dental 130 |
Temporarily |
| Colgate |
Black and white 5" x 10 3/4" ad for their Ammoniated Tooth Powder. There is a picture of a smiling lady talking to a man wearing a white medical shirt buttoned at the neck and wielding a dental mirror. The headline assures you that "Dental Research indicates you can help Prevent Tooth Decay with Colgate Ammoniated Tooth Powder". The text talks about the three different ways that Colgate will help your dental hygiene and mentions a 4 oz size for 47 cents and a 2 oz size for 27 cents. |
April 1951 Good Housekeeping |
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$8.00 |
View Dental 107 |
Temporarily |
| Colgate |
Three color 5" x 13 1/2" ad for their Chlorophyll Toothpaste. The headline claims that this product "Destroys Bad Breath originating in the mouth" and has a picture of a smiling, confident lady filling her toothbrush with this product. Colgate offers "the Full Benefits of a Chlorophyll Toothpaste in a New, Exclusive Colgate Formula" and claims that it "Fights Tooth Decay!" and "Checks Common Gum Disorders!". This ad is very similar to another one on this page but the other ad has a banner mentioning the price. |
August 4, 1952 Life magazine |
1 |
$8.00 |
View Dental 112 |
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| Colgate |
Black and white 5" x 13 1/2" ad for Colgate Ribbon Dental Cream. This is a product for which it can be said that "Brushing Teeth Right After Eating with Colgate Dental Cream Stops Bad Breath and Stops Decay Best!". They say that "Colgate Dental Cream instantly stops Bad Breath in 7 out of 10 cases that originate in the Mouth!". There are two pictures of smiling people who are offering their opinions. First there is a lady who says that "Colgate Dental Cream makes your mouth feel cleaner longer" and below this is a young lady who is smiling just as much as the older lady and she says "And the Colgate way stops tooth decay best". This ad has a box just below the drawn in box that says that "No other Toothpaste of any kind whatsoever offers such conclusive proof!". That was a claim that you don't find repeated any more. |
August 11, 1952 Life magazine |
1 |
$8.00 |
View Dental 136 |
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| Colgate |
Three color 5 1/4" x 14" ad for their Chlorophyll Tooth Paste. There is a picture of a smiling lady squeezing a stream of this tooth paste onto her tooth brush as the headline assures us that "New! Colgate Chlorophyll Toothpaste destroys Bad Breath originating in the Mouth" as opposed to bad breath originating on the feet I assume. The text talks about the Colgate Guarantee, mentions that Chlorophyll is an ingredient appearing in nature and tries to explain why it works. This ad is similar to another of their ads with only one phrase being different. |
September 15, 1952 & October 13, 1952 Life magazine |
3 |
$8.00 |
View Dental 85 |
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| Colgate |
Black and white 5" x 13 1/2" ad for Colgate Ribbon Dental Cream. The headline in this ad says that "Brushing Teeth Right After Eating With Colgate Dental Cream STOPS BAD BREATH and STOPS DECAY BEST!". It then tells us that "Colgate Dental Cream Instantly Stops Bad Breath in 7 Out of 10 Cases That Originate in the Mouth!". It then has a picture of a Mother, holding a toothbrush, and saying that "Colgate Dental Cream Makes Your Mouth Feel Cleaner Longer" and the text below that starts off by saying that "Colgate Dental Cream cleans your breath while it cleans your teeth!". Below this is a picture of a daughter, holding a toothbrush too, and saying "And The Colgate Way Stops Tooth Decay Best". This picture also has more advertising words below it. |
September 22, 1952 Life magazine |
1 |
$8.00 |
View Dental 158 |
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| Colgate |
Black and white 2 1/4" x 10" ad for their Ribbon Dental Cream. The ad has a series of pictures that tell a story about Colgate helping a relationship. The first three pictures are of two sailors talking about the horrible luck that one of them is having with a girl that he is interested in. The other sailor, after he finally gets close to the other sailor's face, suggests that he try Colgate because it "removes up to 85% of the bacteria that cause bad breath". The last picture is after he heeds his friend's advice and the girl and the lovestruck sailor are getting ready to get hitched. |
July 1953 Cosmopolitan |
0 |
$8.00 |
View Dental 79 |
Temporarily |
| Colgate |
Black and white 10" x 14" ad for their Ribbon Dental Cream. This ad talks about the Anti-Enzyme Ingredient Gardol and attempts to prove that this is an amazing ingredient by quoting that renowned scientific journal, Reader's Digest. It gives 5 Quick Facts from the article and claims that you will get "Lifetime protection against Tooth-Decxay enzymes". |
March 1, 1954 Life magazine |
0 |
$8.00 |
View Dental 97 |
Temporarily |
| Colgate |
Black and white 5" x 12 1/2" ad for their Dental Cream with Gardol. The ad has several pictures that tell a story. The first picture is of a baby lying on his back with a bottle in his mouth being held by his feet. He is watching his Father striking out with his Mother and saying "Better change you Formula, Pop!". Pop sees his dentist and follows his recomendation and, before you know it, Mom and Pop are together again. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 23, 1954 Life magazine |
0 |
$8.00 |
View Dental 66 |
Temporarily |
| Colgate |
Full color 9 1/2" x 13" ad for their Brisk Fluoride Toothpaste. This product, according to their claims, "Hardens Tooth Enamel, Makes Teeth Stronger, starts working instantly To Defeat Decay". The text mentions several times that the Fluoride used in this product has been tested for ten years and even has a wonderful flavor. |
April 30, 1956 Life magazine |
0 |
$8.00 |
View Dental 126 |
Temporarily |
| Colgate |
Three color 9 1/2" x 12 1/2" ad for their Dental Cream with Gardol. The ad has the headline that asks the question "What's New in Colgate Dental Cream tha's Missing-Missing-Missing in every other leading toothpaste?" The ad has several drawings, one of which has a father telling his son, "It's Gardol". It also talks about being Safe, having an Invisible, protective shield and helping to stop Bad Breath. |
July 30, 1956 Life magazine |
0 |
$7.50 |
View Dental 53 |
Temporarily |
| Colgate |
Three color 10" x 13" ad for their Dental Cream with Gardol. The ad has a drawing of a dreamy-eyed young lady dancing with a man who seems intent on getting her attention. The ad headline claims that "No other leading toothpaste Cleans-Cleans-Cleans your breath while it Guards-Guards-Guards your teeth." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 1957 McCall's |
0 |
$7.50 |
View Dental 7 |
Temporarily |
| Colgate |
Three color 5" x 13" ad for their Dental Cream with Gardol. The ad has a picture of a smiling young man wearing a western shirt and a bandana tied around his neck having the knot tightened by a young lady with an equally broad smile. The ad headline says you can "Stop Bad Breath with Colgate while you Fight Tooth Decay all day!". The ad also says you get the "Same wonderful flavor in the tube or new aerosol container!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine |
0 |
$7.50 |
View Dental 71 |
Temporarily |
| Colgate |
Three color 9 3/4" x 13 3/4" ad for Colate Dental Cream with Gardol. This ad starts off by saying that you can "Stop Bad Breath With Colgate While You Fight Tooth Decay All Day!" and this message is placed just above a picture of an affectionate couple playing on the beach, the lady seems to have her mouth open as if she has already started brushing with Colgate. The ad text claims that it "Fights Both Bad Breath And Tooth Decay All Day! Colgate with Gardol is backed by published results of 2-year clinical research on the reduction of tooth decay. And of all leading toothpastes, only Colgate contains Gardol to form an invisible, protective shield around your teeth that fights decay all day. Colgate stops mouth odor all day for most people, too. Ask your dentist how often to brush your teeth. And remember, nothing takes the place of brushing - and nothing brushes better than Colgate". |
August 31, 1959 Life magazine |
1 |
$7.50 |
View Dental 156 |
|
| Colgate |
Three color 5" x 12 1/2" ad for their Dental Cream with Gardol. The ad has a picture of a young couple sitting together in a Soda Shop. They have a glass of soda in front of them with two straws and they are both displaying dazzling smiles under the headline "Stop Bad Breath with Colgate. Fight Tooth Decay All Day!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine |
0 |
$7.50 |
View Dental 72 |
Temporarily |
| Colgate |
Three color 10" x 13 3/4" ad that is for their Colgate Dental Cream with Gardol. This ad starts off with a headline that tells us to "Fight Tooth Decay With Colgate. Stop Bad Breath All Day!". Under this we can see a photograph of a family of four working hard on making a snowman and the snowman seems to be built but the little boy has taken the hat off of the snowman and applied it to the head of his father. The photo of the mother below this one is saying that "Every mother should give her family the benefits of Colgate with Gardol and its defense against tooth decay". The ad then claims that "In two-year clinical tests, young adults who brushed with Colgate Dental Cream averaged 46% fewer new cavities than those who used a plain toothpaste. Of course, nothing completely stops decay, but you too may have fewer cavities if you start brushing regularly with Colgate Dental Cream. Because Colgate contains Gardol to form an invisible defense to help fight tooth decay. You can't see it - you can't feel it - but it's there to help fight tooth decay. ". |
January 11, 1960 Life magazine |
1 |
$7.50 |
View Dental 148 |
|
| Colgate |
Three color 9 1/2" x 13 1/2" ad for their Colgate Dental Cream with Gardol. The ad has a picture of a family of four working together, with smiles on their faces, on a jigsaw puzzle on their living room coffee table. The ad headline encourages you to "Fight Tooth Decay with Colgate. Stop Bad Breath All Day!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 16, 1960 Saturday Evening Post |
1 |
$7.50 |
View Dental 77 |
|
| Colgate |
Three color 10" x 14" ad that tells you that you can "Fight Tooth Decay with Colgate Stop Bad Breath All Day". The ad picture shows a mother and a father and their two children playing on a pond that has been frozen over. They are ice skating and the young daughter has fallen and is being helped up by the father. Another lady further down is saying that "Every mother should give her family the benefits of Colgate with Gardol and its defense against tooth decay". The ad says that "In two-year clinical tests, young adults who brushed with Colgate Dental Cream averaged 46% fewer new cavities that those who used a plain toothpaste". They admit that nothing completely stops cavities but you will have fewer with Colgate. |
February 1, 1960 Life magazine |
1 |
$7.50 |
View Dental 133 |
|
| Colgate |
Three color 9 1/2" x 13 1/2" ad for Colgate Dental Cream with Gardol. In this ad there is a picture of a birthday celebration that looks like it is for a young girl. The mother is handing the birthday cake, complete with five candles burning brightly, to a smiling little girl while another young boy is standing there, mouth open, to the right. The ad headline says that you can "Fight Tooth Decay with Colgate. Help Stop Bad Breath All Day" and, below this picture there is another one, that has the same lady saying that "Every mother should give her family the benefits of Colgate with Gardol and its help against tooth decay". To the right there is another picture showing this lady sharing a kiss with, I have to assume the father, and the ad claims that "Colgate Dental Cream with Gardol cleans your breath while it cleans your teeth. For most people, Colgate instantly stops bad breath originating in the mouth". |
March 14, 1960 Life magazine |
1 |
$7.50 |
View Dental 145 |
|
| Colgate |
Three color 9 1/2" x 13 1/2" ad for their Dental Cream with Gardol. There is a picture of the family bathroom where Mom watches her young daughter and son help each other to brushing with Colgate. The headline promises that you can "Fight Tooth Decay with Colgate. Stop Bad Breath All Day!". There is a smaller picture of this lady saying that "Every mother should give her family the benefits of Colgate with Gardol and its help against tooth decay!" and another picture of her kissing the guy who was probably responsible for the two children. |
March 26, 1960 Saturday Evening Post |
1 |
$7.50 |
View Dental 105 |
|
| Colgate |
Black and white 5" x 13" ad for their Dental Cream with Gardol and how it can change your life. The ad has a series of pictures that tell an unfortunate story. The first picture shows an attractive young lady who is at a carnival with her young brother and, as she watches him happily ride the Merry-Go-Round, she mentally complains that "No One wants to Go Round with Me!". She begins to spoil the young boy's fun by speaking up about her misfortune and he moves to the side where he doesn't have to be downwind of her and diplomatically suggests that "Maybe you should study up on that, Sis". The next picture shows Sue talking to an elderly female dentist who explains the benefit of Colgate which brings us to the last picture which shows Sue, her young brother and a young man who seems to have a half-crazed look on his face together on what must have been an uncomfortable date. |
August 29, 1960 Life maazine |
1 |
$7.50 |
View Dental 114 |
|
| Colgate |
Three color 9 1/2" x 13" ad for their Toothpaste with Gardol. The ad has pictures of three smiling little boys with the words "I won!" under each of them. The headline asks "Who Really Won...when the latest clinical research on tooth decay compared the two leading toothpastes". The ad continues by confirming that "You and your family won!" and exlains that "Compared with the most widely accepted fluoride brand, Colgate's Gardol formula achieved the same low number of new cavities". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 24-31, 1963 Saturday Evening Post |
0 |
$7.50 |
View Dental 78 |
Temporarily |
| Colgate |
Three color 9 1/2" x 13" ad for their Toothpaste with Gardol. The ad has a picture of two little boys standing nose-to-nose holding their toothbrushes in their hands. The ad headline asks "Who Won...when clinical testing compared Colgate Dental Cream with the most widely accepted fluoride toothpaste?". The ad text, before explaining why, claims that "You and Your Family Won!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
0 |
$7.50 |
View Dental 76 |
Temporarily |
| Colgate |
Three color 9 3/4" x 13" ad that advertises Colgate toothpaste and how it reduces cavities. There is a small picture at the top of the ad showing three children smiling and then the words start. "You'd do anything to help them fight cavities. Would you change their toothpaste if you knew this? Of all the toothpastes you can get, only Colgate's remarkable clinical record includes a direct comparison with the well-known fluoride brand. Published research confirms: Colgate a leader in reducing new cavities!. And it tastes best. Freshens breath, too. What toothpaste is in your home right now? Shouldn't it be Colgate". At the end of the ad is a tube of Colgate, looking very plain, with the cap removed, waiting for that call to duty. |
February 2, 1964 Life magazine & April 7, 1964 Look magazine |
2 |
$7.50 |
View Dental 139 |
|
| Colgate |
Three color 9 1/2" x 12 1/2" ad for their Tooth Paste with Gardol. The ad has a larger than life picture of a tube of Colgate from the side and a headline that asks you to "Do something about cavities now. Get Colgate - The Big One". It then mentions that Colgate with Gardol was clinically compared with the well-known fluoride brand. Verdict: Colgate unsurpassed in reducing new cavities." |
July 17 & August 14, 1964 Life magazine |
1 |
$7.50 |
View Dental 63 |
|
| Colgate |
Full color 9 1/2" x 13" ad for their Toothpaste with MFP Fluoride. The ad has a picture of a father and son, holding tennis rackets and a trophy and dressed in white, with white rings around their heads. The ad headline says that "For the Double Ring of Confidence Colgate with MFP Fluoride" and mentions Mouthwash confidence and Fluoride confidence. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 10, 1971 Life magazine |
2 |
$7.50 |
View Dental 67 |
|
| Colgate |
Full color 9 1/2" x 12" ad for their Toothpaste with MFP Floride Treatment. The ad has a large photo of a young boy with glasses brushing away in his open mouth. The ad headline assures you that "Only a Dentist can give him a better Fluoride Treatment!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 4, 1972 Life magazine |
1 |
$7.50 |
View Dental 52 |
|
| Colgate |
Full color 9 1/2" x 13" ad for their toothpaste with MFP Fluoride. There is a picture of a father and his daughter on ice skates and both have the ring of Fluoride Confidence around their heads. The headline says that you will get a double ring of confidence when you use Colgate although only one shows up on the people. The text talks about how no toothpaste prevents cavities better and you will get mouthwash confidence too. |
April 28, 1972 Life magazine |
1 |
$7.50 |
View Dental 127 |
|
| Crest |
Full color 8" x 11" ad for their Toothpaste with Fluoristan. The headline begins by announcing "Now - 1956 - Procter & Gamble announces...Triumph Over Tooth Decay" and proceeds into talking about the test results that have proven that using Fluoristan will make the difference. The text talks about some towns that have Fluoride in their drinking water and have virtually no cavities and how in tests "Crest set records of decay prevention". |
July 1956 Good Housekeeping |
1 |
$7.50 |
View Dental 80 |
|
| Crest |
Full color 10" x 13 1/2" ad for their Toothpaste with Fluoristan. The headline calls it "Triumph Over Tooth Decay" and claims that Crest "strengthens teeth themselves. You brush Crest on...it builds strength in...and locks decay out". This ad, which is a larger version of another ad on this page, talks about towns that used Fluoride in their water and had little problem with tooth decay and scientists finally found how to put Fluoride, in the form of Fluoristan, into toothpaste. Tests have shown that Crest, with Fluoristan, will help prevent tooth decay. |
July 9, 1956 October 1, 1956 Life magazine |
1 |
$7.50 |
View Dental 101 |
|
| Crest |
Full color 9 1/2" x 12 1/2" ad for this Tooth Paste with the artwork done by Norman Rockwell. The drawing is of a broadly smiling boy with red hair holding up his check-up report from the Centerville Dental Clinic. The ad headline paraphrases the report into the famous four words "Look, Mom - no cavities". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 McCall's |
0 |
$8.50 |
View Rockwell 1 / Crest |
Temporarily |
| Crest |
Full color 9 1/2" x 13" ad for the Tooth Paste that has kids saying "Look Mom - no cavities!" The picture in this ad, drawn by Norman Rockwell, shows a smiling young man with red hair holding the perfect report from his dentist above his head while he says those words that children rarely get to say. The text claims that this tooth paste is capable of stopping soft spots from becoming cavities as well as freshening your mouth and sweetening your breath. |
October 1957 McCall's |
0 |
$8.50 |
View Dental 125 / Rockwell |
Temporarily |
| Crest |
Full color 7 3/4" x 10 3/4" ad for their Tooth Paste with a drawing donw by Norman Rockwell of a smiling young girl holding up her report from the Middletown Dental Clinic saying "Not One New Cavity" and the headline has her saying "Look, Mom - no cavities!". The text, finding that not much is necessary to say after a report that good, claims that Crest will mean fewer cavities for all the family, a fresher mouth and breath that is sweeter. |
August 1958 Good Housekeeping |
0 |
$8.50 |
View Dental 16 / Rockwell ad |
Temporarily |
| Crest |
Full color 10" x 13 3/4" ad that is for Crest Mint-Flavored Toothpaste. This ad announces, in very large letters, that "The perfect After-breakfast, after-lunch, after-dinner mint". The text then tells us "Exactly. Mint-flavored Crest. It's a mint treat that's good for your teeth. What could be more perfect? Before we go any further, there's something you should get very clear at the start. We actually couldn't care less which flavor Crest toothpaste you use, mint or regular. Our business is fighting cavities, and flavors have nothing to do with that. Our flouride does. But this mint flavor, it's for you people who think you deserve a little bit of variety in your toothbrushing routine but wouldn't dream of giving up Crest's special flouride formula. O.K. Now that we've made our position clear, go ahead. Live it up with mint-flavored Crest. We approve. It's a little change and it's good for your teeth". |
August 23, 1968 Life magazine |
1 |
$7.50 |
View Dental 146 |
|
| Crest |
Full color 9 1/2" x 13" ad has a close-up photo of a tube of Crest with marks on the side like a ruler. The ad headline calls this product "The Yardstick." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 24, 1969 Life magazine |
0 |
$7.50 |
View Dental 35 |
Temporarily |
| Crest |
Black and white 9 1/2" x 13" ad for theirToothpaste. Pictured in the ad is an X-ray of several teeth with a large cavity in one of them. The headline asks "How many cavities can you expect if you brush with Crest" and the text answers that it really depends on the person. Nineteen years worth of tests have shown that you, as an individual, will get fewer cavities if you use Crest. The tests are still going on, 700 people were being tested at the time of this ad. They remind us that no toothpaste will work unless you use it and use it correctly. They say that "Fighting cavities is the whole idea behind Crest". |
April 2, 1971 Life magazine |
1 |
$7.50 |
View Dental 122 |
|
| Crest |
Full color 9 1/2" x 13" ad has a photo of parents standing outside the bathroom door looking very pleased as their young son stands on a stool brushing his teeth. The ad headline asks the question all parents ask, "How to get your kids to brush." and the text answers "Truth, not Tricks". They say that you should explain to your children about what teeth are and explain how some kinds of food will encourage problems including cavities. Then you should explain what a cavity is and what needs to be done to correct one. You are also encouraged to let your kids see that you brush too. |
October 8, 1971 Life magazine |
3 |
$7.50 |
View Dental 33 |
|
| Crest |
Full color 9 1/2" x 13" ad for trhe protection that Crest will provide for you and your family. There is a picture of aneedlepoint sign hanging crookedly on the wall with the message "An ounce of prevention" over a full tube of Crest. The text talks about the realization that Fluoride helps prevent cavaties has allowed a better defense against cavaties and that Crest contains a Special Fluoride Formula. The text also reminds you that proper care of your teeth is, as always, important. |
May 5, 1972 Life magazine |
1 |
$7.50 |
View Dental 124 |
|
| Crest |
Full color 7 1/2" x 10 3/4" ad that has a man explaining that "My son is the reason we switched to Crest". The man is in their back yard and he is showing his son how to play wiffle ball. He is holding the ball in one hand and the bat in the other and both male members are smiling. The ad has the man saying "I do whatever I can to make my son a winner. And I want to help him with the fight against cavities too". In the bottom right side of the ad are seen the three flavors of Crest, Regular flavor, Mint flavor and Great Tasting Gel. As they say at the bottom of the ad, "Aren't your kids worth Crest?" |
April 1985 Ebony magazine |
1 |
$.50 |
View Dental 132 |
|
| Crest |
Full color 9 1/2" x 11 1/2" ad for the long-lasting benefits of their Toothpaste. Shown are two x-rays, one marked from 1968 and the other more current while the headline explains that "With Crest you could look as good at 40 as you did at 18." The text talks about the good checkups, which cannot be guaranteed, when you brush with Crest and both styles of their product are shown. |
February 20, 1992 Rolling Stone |
1 |
$7.50 |
View Dental 129 |
|
| Cue |
Full color 9 1/2" x 12" ad for their Toothpaste. This is a simple ad that has a tube of toothpaste against a white background with a headline that says "New Cue Toothpaste wins official recognition for reducing cavities". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 19, 1965 Life magazine |
0 |
$7.50 |
View Dental 24 |
Temporarily |
| Dr. West |
Three color 5 1/4" x 13 1/2" ad for their Vray, the Modern Dental Cream. There is a picture of a smiling lady being held in the arms of a handsome man and the headline says that she can "Smile with new dazzling brilliance!" There is picture of some of this product being poured from its glass bottle onto a toothbrush and the text claims that this product will save you money and that the glass jar will hold more than a tube. This product vows to lift surface stains from your teeth, even tobacco stains. |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Dental 120 |
|
| Dr. West's |
Full color 9 1/2" x 13 1/2" ad for their Toothbrushes. This wartime ad has a photo of an attractive lady in her bathroom getting ready to brush her teeth and another photo of her at work in a war-time factory. The ad headline helps explain "Your American Duty...To keep well...and keep working! This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 24, 1943 Life magazine |
0 |
$8.00 |
View Dental 13 |
Temporarily |
| Dr. West's |
Full color 9 1/2" x 13" ad for their Miracle Tuft Tooth Brush. The ad has a photo of a mother and her daughter, sitting together at a piano, wearing matching dresses and smiling at the camera. The ad headline describes this product as being "Through the years for health and beauty - the finest toothbrush money can buy!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 17, 1944 Life magazine |
0 |
$8.00 |
View Dental 51 |
Temporarily |
| Dr. West's |
Full color 10" x 13 1/2" ad for their Toothbrushes. The ad has a cute photo of a mother and daughter in the garden picking flowers while wearing matching clothes. The ad headline alerts the reader to "Beauty's First lesson...the finest toothbrush money can buy!. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 29, 1944 Life magazine |
0 |
$8.00 |
View Dental 4 |
Temporarily |
| Dr. West's |
Full color 10" x 13 1/2" ad for their Toothbrushes. The ad has a photo of two different brushes available from them with a price of 50 cents. The ad headline says of them "It's different...It's exclusive...It's patented...It's Waterproofed!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 1, 1945 Life magazine |
0 |
$8.00 |
View Dental 15 |
Temporarily |
| Dr. West |
Three color 5 1/4" x 14" ad for their Miracle Tooth Paste. There is a tube of this product taking up nearly the entire ad and the smiling faces of several women shine from the tube. The headline calls it a "Package of Smiles!", claims that it "Removes surface stains from the tooth - even tobacco stains!" and mentions a price of 50 cents. It also calls itself a "brand-new dentifrice discovery" and claims to be "safe, pleasant-tasting, amazingly effective". |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Dental 104 |
|
| Dr. West's |
Full color 10" x 14" ad for their Germ-Fighter Toothbrush. There is somewhat of a schemetic that shows the five components of this amazing product. It shows 1) the Untreated "Exton" brand bristling, 2) the Germicide used in treating the brush, 3) the stainless steel tuft-anchors, 4) the granules of plastic for the handle and 5) the foil material for the handle inlay. The text explains that item #2 has never appeared in a toothbrush before yet this amazing tool for the teeth could be yours for only 60 cents. |
August 20, 1956 Life magazine |
0 |
$7.50 |
View Dental 96 |
Temporarily |
| Dr. West |
Black and white 9 1/2" x 13 1/2" ad for their Toothbrushes. The ad contains a picture of a plant pot holding a dying fern and two toothbrushes while the headline claims that "2 out of 3 toothbrushes...have 'gone to pot'". It expands upon this thought by saying that an "American Dental Association survey finds 2 out of 3 people need a new toothbrush" and the Dr. West company intends to make it easier for those two people to replace their worn out toothbrushes. The banner headline across the ad urges you to "Save up to 70 cents on Dr. West's Double Bargain Buy" and shows one model that is 40 cents off for two and another model that is 30 cents off for two. |
October 3, 1960 Life magazine |
1 |
$7.50 |
View Dental 111 |
|
| Forhan's |
Black and white 4 3/4" x 13" ad for their Toothpaste. The ad has a photo of a lady surrounded by mouths that are labeled. The ad headline warns you "Don't be fooled!! Even you may have Gingivitis. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 14, 1940 Life magazine |
0 |
$8.00 |
View Dental 8 |
Temporarily |
| Gleem |
Full color 9 1/2" x 13" ad for their Toothpaste with GL-70. The ad has a photo of a couple sitting closely as they drink coffee and devour ice cream. They are at a party with a band playing and people dancing. The ad headline says that "Here's a toothpaste for people who can't brush after every meal". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 16, 1955 Life magazine |
0 |
$8.00 |
View Dental 56 |
Temporarily |
| Gleem |
Full color 9 1/2" x 12 1/2" ad for their Tooth Paste with GL-70. The ad has a photo of two couples having a cookout on the edge of a lake. The ad headline claims that "New Gleem Toothpaste for people who can't brush after every meal." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 10, 1955 Life magazine & October 1955 Ladies Home Journal |
0 |
$8.00 |
View Dental 9 |
Temporarily |
| Gleem |
Full color 9 3/4" x 13 1/4" ad that talks about their new Gleem Toothpaste with GL-70. There are four pictures at the top of the page that show people eating, not brushing their teeth. The words between the two rows tells us that "Here are some of the many people who can't aways brush after meals...they've made Gleem the fastest-growing toothpaste in the U.S.". The headline, beneath the bottom two pictures, tells us that the "New Gleem Toothpaste for people who can't brush after every meal" just might be the way to go. It then tells us that "Just one brushing destroys decay and odor-causing bacteria!". Then, the ad tells us, that "If you can't brush your teeth after meals, even though it's best, you should change to Gleem, too. One Gleem brushing destroys up to 90% of bacteria (major cause of decay)...protects most people against mouth odor all day. Gleem's flavor is so wonderful even youngsters like to use it regularly! And for children, regular after-meal brushing is a proven way to reduct decay". |
December 5, 1955 Life magazine |
1 |
$8.00 |
View Dental 147 |
|
| Gleem |
Full color 9 1/2" x 12 1/2" ad for their Toothpaste with GL-70. The ad has a photo of three couples sitting around a small table eating during an evening party. The ad headline calls this "New Gleem Toothpaste for people who can't brush after every meal". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 9, 1956 Life magazine |
1 |
$7.50 |
View Dental 26 |
|
| Gleem |
Full color 9 1/2" x 13 1/2" ad for Gleem Toothpaste with GL-70. This ad has a photo of what I would guess to be a bus driver sitting at a counter eating his lunch and he is quoted as saying that "I can't brush after every meal, so I depend on Gleem". The headline for the ad claims that "Here's why your family should be among the millions who use ONLY GLEEM...the toothpaste for people who can't brush after every meal". It then says that "Just One Brushing destroys decay and odor-causing bacteria" and it shows some before and after proof. It then asks "How many of you can always take time to brush after meals, even though it's best? Then use Gleem, the toothpaste that meets this modern problem. Just one Gleem brushing destroys most bacteria. That's how Gleem with exclusive GL-70 gives added resistance to decay...and protects most people against mouth odor all day. Youngsters love Gleem's flavor so much it's easy to get them to brush regularly. That's why so many families use only Gleem - it's the toothpaste for people who can't brush after every meal". |
November 19, 1956 Life magazine |
1 |
$8.00 |
View Dental 163 |
|
| Gleem |
Full color 9 3/4" x 13 1/2" ad that starts with the headline "Only Gleem - the toothpaste for people who can't brush after every meal". We are told that "Just one Brushing destroys decay-and-odor-causing bacteria" and it shows proof, an x-ray of an unbrushed mouth and one after one Gleen brushing. The ad shows a young group of boys that are in a baseball team eating just after a game. They are at a stand where they are shoveling down hot dogs, hamburgers, bread sticks and drinking milk. This would be one of those times where no one could expect them to brush after every meal. The ad says "Can you - or your family - always take time to brush after meals, even though its best? Then use Gleem, the toothpaste that meets this modern problem. Just one Gleem brushing destroys most bacteria. That's how Gleem with exclusive GL-70 gives added resistance to decay...and protects most people against mouth odor all day. You'll discover youngsters love Gleem's flavor so much it's easy to get them to brush regularly. That's why so many families use only Gleem - it's the toothpaste for people who can't brush after every meal". |
April 8, 1957 Life magazine |
1 |
$7.50 |
View Dental 138 |
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| Gleem |
Full color 9 1/2" x 13 1/2" ad for their Tooth Paste. The ad is bringing attention to a contest that Gleem and Royal Drene are having together. The ad has a photo of several autos, luggage, clothes, sporting goods and various other items. The winner of the contest will be the one who guesses closest to the value of everyting in the ad, minus the people. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 1, 1958 Life magazine |
0 |
$7.50 |
View Dental 59 |
Temporarily |
| Ipana |
Black and white 10" x 13 1/2" ad for their Tooth Paste. There is a picture of a sad man standing with two smoking railroad engines coming toward him. The headline claims that he "Bosses 5,000 Miles of Railroad but he's a Dental Cripple just the same!". The text talks about the care and safety that he uses with his railroad but he paid no attention when his toothbrush began to show signs of pink. The text claims that Ipana will care for your gums as well as your teeth since gums are just as important as your teeth. |
February 23, 1935 Saturday Evening Post |
1 |
$8.50 |
View Dental 121 |
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| Ipana |
Black and white 9 3/4" x 13 3/4" ad that identifies the need for Ipana Tooth Paste. We have a picture that shows a man wearing a suit, a baby's hat and a somber expression on his face with the headline that says that he, and many others are, "Still in the Cradle Age about the modern care of teeth and gums". The banner slapped on the picture of the man says that "Dental authorities stress gum massage as an important oral health routine". The text then suggests that "Don't neglect "Pink Tooth Brush"...Guard against becoming a "Dental Cripple"...Change to Ipana and Massage Today". It then states that "Thousands of school children - even youngsters in the primary grades - are better informed than their parents about the proper care of teeth and gums. A surprising statement but really a moderate one - and easily explained. For, thanks to the splendid work of modern teachers, in many classrooms all over the country youngsters are being driled in the importance of massage to sound teeth and healthy gums". The ad then goes on and discusses the value of proper hygiene. |
May 17, 1937 Life magazine |
1 |
$8.50 |
View Dental 140 |
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| Ipana |
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad contains a six question quiz concerning dental health and the headline that asks "How do you Rate yourself?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1939 Life magazine |
1 |
$8.50 |
View Dental 37 |
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| Ipana |
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste. The ad has a photo of a young girl with a very happy smile on her face. The ad asks questions about what is seen when the reader looks at this girl and contains answers that go back to good results due to using Ipana Tooth Paste. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 5, 1941 Life magazine |
0 |
$8.00 |
View Dental 68 |
Temporarily |
| Ipana |
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad has a story line in drawings of a newsroom romance. The first and largest drawing has a sad looking girl talking to a good-looking young reporter and the headline says "Flash! Which girl reporter is losing which gentleman of the press?". The following scenes show her getting good advice from her dentist about using Ipana and getting her "guy" back. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1944 Woman's Home Companion |
1 |
$8.00 |
View Dental 18 |
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| Ipana |
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad has a series of drawings that tell a story about two girls talking about how the one never has a date. Her friend tells her to see her dentist who advises her to change her product which results in "Bill" coming a-calling. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1944 Woman's Home Companion |
1 |
$8.00 |
View Dental 12 |
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| Ipana |
Black and white 9 1/2" x 13 1/2" ad that does it's best to teach Dental Health. The ad has a picture of a young boy, who they call Mite, sitting next to the bathroom sink in his pajamas talking to his mother. He has noticed that she only brushes her teeth, she doesn't massage her gums with her toothbrush and Ipana when she is done. Noticing this his question to her is the ad headline, "So that's why you're not in the movies, Mom" and he has to explain what his school teacher has explained to the class. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 22, 1946 Life magazine |
1 |
$8.00 |
View Dental 69 |
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| Ipana |
Black and white 9 1/2" x 12" ad for their Tooth Paste. The ad has the letters P-A-I-B down the left side and the text explains how you can use these letters as reminders for Dental Health. The ad headline at the bottom of the ad says that you can "Wake up lazy gums with Ipana and Massage". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 1947 McCall's |
1 |
$8.00 |
View Dental 2 |
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| Ipana |
Black and white 4 1/2" x 12" ad for their Tooth Paste. The ad has a photo of model Titia Cornell and her son Bryan playing cowboys. The ad headline has Bryan saying "It's fun to have a Model for a Mother". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. There is a little bit of red transfer on the right side of the ad that is visible in the scanned view. |
October 1947 Household |
1 |
$8.00 |
View Dental 25 |
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| Ipana |
Black and white 9 1/2" x 13" ad has several photos of fashion model and mother, Taffy Wood. The photos show her in the different phases of her daily existance and has the headline of her saying "It's fun to be a Model Mother!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 16, 1948 Life magazine |
0 |
$8.00 |
View Dental 45 |
Temporarily |
| Ipana |
Black and white 9 1/2" x 13" ad for their Tooth Paste. The ad has two pictures of Fashion Model Nancy Thompson on her way to Paris to appear in a fashion show. The first picture shows her getting onto the Air France plane while her husband says goodbye and the second shows her, on the plane, taking the time to do it The Ipana Way. The ad headline claims that "Dentists say the Ipana Way works!" and the ad text talks about this two-step procedure. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 3, 1949 Life magazine |
1 |
$8.00 |
View Dental 70 |
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| Ipana |
Black and white 9 1/2" x 12" ad for their Tooth Paste. The ad has two photos of the Tice family: Annelle, Olin and Alana looking through a telescope on top of Rockefeller Center and brushing their teeth at home. The ad headline claims that "Dentists say the Ipana way works!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 23, 1949 Life magazine |
1 |
$8.00 |
View Dental 41 |
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| Ipana |
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. Tha ad has two photos of Don Phillips and his cover-girl wife, Eloise at work and getting ready for bed. The ad headline says "Try the Ipana way - dentists say it works!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 18, 1949 Life magazine |
1 |
$8.00 |
View Dental 19 |
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| Ipana |
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. This ad has photos of Mrs. Jean Brouard and her children sitting in the front yard holding their dogs and smiling to show their Beautiful, healthy smiles. The ad headline wants you to "Take this Most Important Step to Save Your Teeth!" and describes how most tooth loss comes from gum troubles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 15, 1949 Life magazine |
1 |
$8.00 |
View Dental 42 |
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| Ipana |
Black and white 7 3/4" x 10 3/4" ad for their Tooth Paste. The ad has a photo of a tube of tooth paste and a tooth brush sitting on the edge of a bathroom sink. The ad headline challenges you to "Switch to Ipana for 30 days - See what it can do for you!" |
September 1949 Today's Woman |
1 |
$8.00 |
View Dental 6 |
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| Ipana |
Black and white 9 1/2" x 13" ad has a photo of a young man and lady who are enjoying face to face time. The ad headline encourages you to "Keep your Whole mouth Wholesome!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 27, 1950 Life magazine |
0 |
$8.00 |
View Dental 39 |
Temporarily |
| Ipana |
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste and how it will "Keep your Whole Mouth Wholesome!". There is a picture of a young couple who seem very fond of each other as they smile and stare into each other's eyes while still breathing. The ad text says you can "Fight tooth decay and gum troubles with the one leading tooth paste specially designed to do both!" and has another picturre of a Barbara Ann March of Roselle, N.J. brushing away after saying that "I use Ipana with confidence...it's made by Bristol-Myers". The ad also mentions "NEW! Big economy size Ipana saves you up to 23 cents". |
May 22, 1950 Life magazine |
1 |
$5.00 |
View Dental 110 |
|
| Ipana |
Black and white 9 1/2" x 13" ad for their Tooth Paste. The ad has a picture of a happy, smiling couple looking into each other's eyes while their foreheads are pressed together. The headline warns you to "Keep your Whole Mouth Wholesome!" and the ad explains how it is easier to do when you use Ipana since it is the one tooth paste designed to fight both tooth decay and gum troubles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1950 McCall's & August 14, 1950 Life magazine |
1 |
$8.00 |
View Dental 74 |
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| Ipana |
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad has a large photo of a smiling, young lady who is putting some flowers behind her ear and several smaller photos of her with young men. The ad headline asks the question "How Sparkling can you be?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1951 Life magazine |
0 |
$8.00 |
View Dental 62 |
Temporarily |
| Ipana |
Black and white 7 1/2" x 10 1/2" ad for their Tooth Paste. There is a picture of a happy, smiling couple as the headline urges you to "Fight tooth decay, guard your gums - to keep your Whole Mouth Healthier!". The ad talks about "Two-way Ipana cleansing" and explains that it guards both your teeth and your gums. It also claims that "No other tooth paste - ammoniated or otherwise - has been proved more effective than Ipana to fight tooth decay". |
April 1951 Good Housekeeping |
0 |
$8.00 |
View Dental 109 |
Temporarily |
| Ipana |
Black and white 9 1/2" x 13 1/2" ad for Ipana Tooth Paste. The ad has a picture of a woman placing a few daisies behind her ear as she smiles in happiness under the headline that asks "How Sparkling can you be?". Beside this woman there are three different "twosomes" shown, each witn a little bit of conversation. In the first one, the boy is thinking as he walks next to the girl, "What makes her teeth so sparkling clean?" and the girl thinks back, "The answer is Ipana". In the second one, there are two women, one sitting and the other standing and the one sitting thinks, "She's got a date most every night!". Her friend, slyly smiling, responds by thinking, "The answer is Ipana". In the third picture it shows a man cuddling up to a woman as he thinks "What makes her mouth so sparkling fresh" and the woman, smiling as she thinks, "The answer is Ipana". In the center of the ad is a banner that says the same thing that each of the women who answered did, "The answer is Ipana". It then says that "There's nothing like a sparkling bright smile to give you a confident lift! So start today with Ipana - to get your teeth cleaner, reveal the hidden sparkle of your smile - and help prevent tooth decay. You'll love Ipana's sparkling taste - leaves your mouth fresher, breath sweeter, too. Get Ipana today for your Smile of Beauty!". |
April 1951 Woman's Home Companion |
1 |
$8.00 |
View Dental 144 |
|
| Ipana |
Black and white 9 1/2" x 13" ad has a large photo of a young couple standing back to back with large smiles on their faces. There are several smaller photos of other smiling couples and a headline that asks the question "How Sparkling can you be?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1951 Life magazine |
0 |
$8.00 |
View Dental 36 |
Temporarily |
| Ipana |
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste. There is a picture of a young couple who have just finished playing a game or two of Table Tennis and they are looking into each other's eyes while still managing to look at the camera. The young lady is gently holding the young man's chin in her hand as the headline urges you to "Stay on the ball - Avoid 'Tell-Tale Mouth'". The text talks about what this product does (gets teeth cleaner, sweetens breath instantly and reduces tooth decay) and reminds you to not forget your gums. It also mentions that stale, furry taste that is often the beginning sign of "Tell-Tale Mouth". |
April 21, 1952 Life magazine |
1 |
$8.00 |
View Dental 83 |
|
| Ipana |
Black and white 10" x 14" ad that tells you that "Ipana gives 'round-the-clock protection against 'Tell-Tale Mouth'". There is a picture of a husband smiling shyly as his wife draws closer to him, placing her hands on his shoulders. It is claimed that it "Keeps Breath and Teeth Cleaner...Reduces tooth Decay!:. The ad says "Yes, using Ipana regularly after eating removes major causes of mouth odor - keeps breath and teeth cleaner all day and evening". It is claimed to give "'round-the-clock protection for your whole moutn" and, how about that, a large size tube only costs 47 cents. |
August 11, 1952 Life magazine |
1 |
$8.00 |
View Dental 131 |
|
| Ipana |
Black and white 10" x 14" ad for their Ammoniated Chlorophyll Tooth Paste. There is a picture of a family of six sitting in their Living Room under the headline "New Ipana A.C. - Two wonderful Tooth Pastes in one. Ammoniated to reduce decay - Chlorophyll to keep bad breath away!". The text mmakes the claims that this is the first complete mouth protection, it will stop mouth odor for hours and will not cause staining on your towels or in your sink. It gives prices of 37 cents for the Large Size and 59 cents for the Giant Size. |
December 1, 1952 Life magazine |
1 |
$8.00 |
View Dental 91 |
|
| Ipana |
Black and white 9 1/2" x 13" ad for their Tooth Paste. There is a picture of a mother and her two children standing in the bathroom and brushing their teeth for the camera. The headline assures us that "New Ipana Destroys Decay and Bad-Breath Bacteria" and explains "New, Exclusive, Bacteria-Fighting Formula! Your teeth and breath stay cleaner...You reduce Decay better!". The text talks about mouth odor being gone even four hours later, how it "Penetrates to 'danger spots'", and children love the taste by a 2 to 1 majority. |
April 1953 Woman's Home Companion |
1 |
$8.00 |
View Dental 82 |
|
| Ipana |
Black and white 10" x 13 3/4" ad for Ipana Toothpaste with WD-9. The headline in this ad says that "At all stores now - in same familiar package! IPANA WITH WD-9 DESTROYS ENZYMES that cause decay and bad breath!". Pretty impressive statement! There is a box here that has a headline stating "What are ENZYMES? Why should you fight them? Here are the facts - in plain language!". There are eight paragraphs answering those questions. Then, to the right of this, is a picture showing an empty box of Ipana with the tube on top of it and toothpaste being squeezed onto a toothbrush. The statement under this claims that "All Ipana Now On Sale Contains Anti-Enzyme WD-9. For many months, all Ipana shipped to your favorite store has contained anti-enzyme WD-9. It's in the familiar yellow-and-red striped carton - at all stores now". And, below this, is another headline, this one claiming that "We're so sure you'll like it, You Get 25 Cents for trying your first tube". |
September 28, 1953 Life magazine |
1 |
$8.00 |
View Dental 160 |
|
| Ipana |
Black and white 10" x 14" ad for their NEW White Tooth Paste with Acid-Inhibitor WD-9. There is a picture of a happy family of four, the ideal size for the time, sitting at the dining room table still dressed in their Sunday clothes happily eating one of Mom's delicious cakes. The headline claims that you can "Now...enjoy sweet foods and protect your teeth from cavities. New white Ipana with WD-9 inhibits tooth-decay acids". The text goes into details about why this product works and has a smaller picture of a smiling mother watching her young daughter furiously brushing her teeth while Mom holds the tube of Ipana. |
March 29, 1954 Life magazine |
1 |
$8.00 |
View Dental 87 |
|
| Ipana |
Black and white 9 1/2" x 13 1/2" ad Ipana Tooth Paste. There is a picture of a young man with a broad smile on his face, broad enough to show the missing tooth from the front and the ad headline says "This space reserved for a tooth that must last for 63 years". The ad text is a combination of Questions and Answers. "You: Well, I certainly hope my child's second tooth last for keeps. Us: So do we. But the average child loses one or more of his second teeth in his teens. You: Good heavens! I don't that to happen to my son. Us: That's why we make new Ipana with WD-9. You: Come again with the WD-9? Us: Simple. WD-9 in Ipana destroys decay bacteria that cause cavities. You: Don't other tooth pastes? You: Most do - but Ipana with WD-9 destroys decay bacteria better than any other leading tooth paste - including fluoride tooth paste. That's not our say-so, but sciences. You: So, Ipana is good for children's teeth. How about my teeth? Us: Wonderful for the whole family's. And you'll like the new "good morning" flavor. Tomorrow morning". |
March 19, 1956 Life magazine |
1 |
$7.50 |
View Dental 81 |
|
| Ipana |
Black and white 9 1/2" x 13" ad for their Tooth-Paste, now with a King-Size Stand-Up Cap. To emphasize this feature there is a picture of a young boy, missing a front tooth, standing on his head next to a tube of this product which is also standing on it's head. The caption has him saying "Look, Mom! Now Ipana can stand on its head, too!" and the text has a series of questions supposedly from the public that have been answered by the Company. The claim is made that Ipana with WD-9 "Destroys decay bacteria best of all leading tooth pastes." |
April 30, 1956 Life magazine |
1 |
$7.50 |
View Dental 128 |
|
| Ipana |
Full color 9 1/2" x 13" ad for their toothpaste. This ad has a photo of a blonde haired little girl holding a box of Ipana close to her face as she pulls the new tube out. The ad headline says that "Here's the new white hexachlorophene paste with the cool clean refreshminty taste." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 12, 1960 & November 7, 1960 Life magazine |
0 |
$7.50 |
View Dental 31 |
Temporarily |
| Ipana |
Black and white 9 3/4" x 13" ad that says that it is "Announcing the first major tooth paste advance since fluoride...now Ipana has Hexa-Fluoride". The ad has a picture of a woman who is brushing her teeth yet it looks like the photo of her from the neck up can only be put into a magazine such as Life if it did not include what is going on below the neck. The ad says "How brushing with new Ipana helps you protect your gums as you protect your teeth". The ad says that "Dental authorities agree - you can lose more teeth from gum troubles than from tooth decay". Surprising but "It's a fact - after age 14, gum troubles cause more loss of theeth than tooth decay". Ipana is "A superior decay-fighter, too - destroys more decay bacteria than any other leading brand". And, if that doesn't convince you, Ipana is "The fluoride tooth paste that tastes good". |
November 3, 1961 Life magazine |
1 |
$7.50 |
View Dental 135 |
|
| Kolynos |
Black and white 5 1/4" x 13 1/2" ad for Kolynos Tooth Powder. This ad starts off with a picture of a smiling lady with the words underneath her saying "At last...my teeth are really brighter...I'm using The NEW Superfine Kolynos Tooth Powder". There are three small drawings here, one showing a lady pouring some into her hand as she says, "It's soft...gentle", the second one has the same lady holding up a toothbrush as she says that "It's bubbly foam surges in between my teeth" and the third one shows the lady standing next to her boyfriend at a dance as she says "Thanks to Kolynos grand new flavor my mouth feels clean and fresh!". The text here claims "That's because the new Kolynos Tooth Powder is Super-Pulveerized. This amazing process grinds and re-grinds tangy-flavored Kolynos into microscopic particles as super-fine as an expensive face powder. And, as so many dentists will tell you, a powder as soft and fine as this is sure to be safe, gentle-acting...really good to your teeth". |
August 10, 1942 Life magazine |
1 |
$8.00 |
View Dental 159 |
|
| Listerine |
Three color 7" x 11" ad for their Tooth Paste. The ad has a picture of a smiling lady reclining on a red sofa as she beams toward the camera. The ad headline assures you that using Listerine Tooth Paste will make "Your teeth so much Whiter Your breath so much Sweeter". The ad claims that over 2,000,000 women have chosen to use Listerine which only costs 25 cents per tube. |
July 1934 Better Homes & Gardens |
1 |
$8.50 |
View Dental 75 |
|
| Listerine |
Black and white 9 1/4" x 13" ad that is for Listerine Tooth Powder. The ad starts off with the headline that "We Replaced An Enemy With A Friend...and created a delightful new soapless Tooth Powder". Then the ad shows three pictures, the first one is labeled "Animal Enemies" and the text says that "Just as cats and dogs are natural enemies in the animal world...". The second picture is labeled "Chemical Enemies" and the text says that "So in the chemical world are certain wonderfully fine cleansers which are "chemical enemies" of soap, and hence could not be used in tooth powder that contains soap". The third photo is labeled "Could We Omit Soap?" and the text says that "If we could use these 100% costlier polishers and cleansers, our research men argued, we could produce a tooth powder simply without equal. We must find something to take soap's place". There is a fourth picture lower than the first three and it is labeled "From The Wool Industry We Learned The Way". It then says that "The wool growers found that soap was not washing wool clean enough to take coloring properly. After countless experiments, they turned to an amazing new ingredient that outcleans soap - even outfoams it. That ingredient is now included in Listerine Tooth Powder". In the center of this ad it shows a drawing of a container of this product with the words Listerine Tooth Powder printed on it and the claim "Cleansing and Invigoration such as you have never known. 40 cents and 25 cents". |
June 21, 1937 Life magazine |
1 |
$9.00 |
View Dental 142 |
|
| Listerine |
Black and white 4 1/2" x 12 1/2" ad for their Tooth Paste supercharged with Luster-foam. The ad has a photo of an attractive lady wearing a hat of the '30s flashing her bright smile. The ad text says there is "More than 1/4 pound of tooth paste in the double size tube - 40 cents." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1938 Better Homes & Gardens |
0 |
$8.50 |
View Dental 50 |
Temporarily |
| Listerine |
Black and white 5" x 13 3/4" ad that advertises Listerine Tooth Paste. This ad shows Catherine Church, a Cleveland, Ohio stenographer, talking about the way that she saves money. "When you have to watch pennies you sure welcome the Big Tube that lasts 3 months" is her answer. The ad shows a tube of this product, shown pointing nose-down, and the text says "Yes, Sir! When day-to-day expenses empty that pay envelope almost before you open it...when buying some little luxury means scrimping on necessities...you certainly do appreciate that big economy tube of Listerine Tooth Paste. Just think of it! The 40 cent tube last three whole months...even when you use a full 3/4 inch of paste per day...still longer if you use less. The secret of this economy? Well, one important factor is a new-type ingredient in Listerine Tooth Paste - Luster-Foam detergent. This wonderful new laboratory achievement makes possible a real tooth cleansing and polishing job with only a small amount of paste". This ad goes on, talking about Luster-Foam and how well it works and how it rushes to help you fight tooth decay. At the bottom of the ad, there is the reminder that when you use this tooth paste, it "Costs you less than 1/2 cents a day!". |
May 13, 1940 Life magazine |
1 |
$8.50 |
View Dental 149 |
|
| Listerine |
Black and white 5" x 13 1/2" ad for their Tooth Paste. It has a picture of a father teaching his young son how to brush his teeth the right way. The boy is holding the Listerine and his toothbrush and the father is pointing to the toothbrush and saying about the Listerine that "It'll help you see the bright side of things, my boy". The ad calls Listerine a "Prescription for your Teeth" and claims to "clean many of the very areas where more than 3 out of 4 cases of decay start". |
December 16, 1946 Life magazine |
0 |
$8.00 |
View Dental 99 |
Temporarily |
| Listerine |
Black and white 4 3/4" x 12" ad for their Tooth Paste. The ad has a photo of a young lady holding up a valentine she has received and the ad headline claims that "Listerine Tooth Paste helps clean many of the danger spots Where 3 out of 4 cases of decay start". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 1947 Household |
1 |
$8.00 |
View Dental 23 |
|
| Listerine |
Black and white 9 1/2" x 13" ad for their Antizyme Tooth Paste. The ad has a photo of Mrs. Wilma Burd and her three children whose claim is that with this toothpaste they have had "Not a single cavity in over 2 years." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 9, 1955 Life magazine |
0 |
$8.00 |
View Dental 30 |
Temporarily |
| Macleans |
Black and white 9 1/2" x 12 1/2" ad has a photo of a smiling young lady who is showing very white teeth. The ad headline has her saying "Macleans whitened so well it worried me...till I asked my dentist." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1971 Life magazine |
0 |
$7.50 |
View Dental 34 |
Temporarily |
| Pebeco |
Black and white 5" x 6 3/4" ad for their Tooth Powder. In the ad we see Pebeco Pete saying to the public "I give you teeth that gleam and glimmer - And boy am I a budget-trimmer!". This ad is from the time of World War II and the contaner claims to be a New Wartime Metal-Saving Container and the text says the Giant Size costs only 25 cents while the Big size was a dime. |
May 8, 1944 Life magazine |
0 |
$8.00 |
View Dental 89 |
Temporarily |
| Pepsodent |
Black and white 4 1/2" x 12 1/2" ad for their New-Day Dentrifice. The ad has a photo of a happy young couple and the ad headline that promises that "In a Week You will see that it pays". The ad also has a small coupon to be mailed in for a Ten-day tube free. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1921 People's Home Journal |
1 |
$9.00 |
View Dental 11 |
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| Pepsodent |
Black and white 6" x 9" ad for their New-Day Dentrifice. The ad has a picture of a lady smiling as she looks at her teeth in a mirror as her young man stands leering over her shoulder. The ad headline claims you can "Add This Beauty to your features - Whiter Teeth". The ad also contains a coupon to be sent in to receive a "10-Day Tube Free". |
1922 National Geographic |
1 |
$9.00 |
View Dental 65 |
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| Pepsodent |
Black and white 7 1/2" x 11" ad for their Tooth Paste with Irium. The ad has a photo of a young man, wearing an undershirt, brushing his teeth as he looks at the progress in the bathroom mirror. The ad headline has a lady saying "Listen, Mr. Scrub-Hard, Why waste that high-powered brushing? Your teeth won't really sparkle unless you use the right tooth paste, too!" |
April 1937 Good Housekeeping |
0 |
$8.50 |
View Dental 47 |
Temporarily |
| Pepsodent |
Black and white 5" x 12 1/2" ad for their Tooth Powder. The ad has a drawing of a man working in an information booth and talking to his wife on one of the telephones as a matronly lady waits with a suitcase in her hand. The harried man is explaining "But Snookums - Everyone knows only Pepsodent Powder has Irium." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1939 Life magazine |
1 |
$8.50 |
View Dental 38 |
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| Pepsodent |
Black and white 5 1/4" x 13 3/4" ad for Pepsodent Tooth Powder. This ad starts off with the headline asking "Can twins be divorced?" and has a drawing that shows two ladies standing as it relates "The Davis Twins, United Air Lines Stewardesses, tell how Pepsodent Tooth Powder came between them". Following are two different photos stating that "'We're typical twins, Athalie and I. Look alike, dress alike, share the same problems of mistaken identity. We've always been together on everything...except one. That was the time I divorced my twin...for test purposes only. I switched to Pepsodent Tooth Powder. Athalie went on using another well-known brand'".The next photo shows them standing next to another plane and the text says that "'Even when we dressed alike, people began to know us apart. My teeth became twice as bright as my twin's...thanks to Pepsodent! It was easy to tell who was who...but not for long. Athalie had enough of our trial seperation. So she switched to Pepsodent too. And is she glad. Nothing but Pepsodent for us from now on'". The last picture in this ad shows the two girls standing, hand in hand, as the headline states that the "Davis twins confirm laboratory proof that Pepsodent Powder makes teeth TWICE AS BRIGHT". |
August 10, 1942 Life magazine |
1 |
$8.50 |
View Dental 161 |
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| Pepsodent |
Black and white 9 1/2" x 12" ad for their Tooth Powder and Tooth Paste. This wartime ad has a series of pictures that show different ways to use their products without wasting. The ad headline warns you to "Keep your smile bright...but Don't Waste Pepsodent" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1942 Life magazine |
0 |
$8.00 |
View Dental 14 |
Temporarily |
| Pepsodent |
Black and white 7 3/4" x 10 3/4" ad with popular Bob Hope using his humor to explain why people should use their Tooth Powder and Tooth Paste. The ad begins with the headline "Short Cuts to Success" and there are a series of pictures with humorous captions that explain his logic. The ad talks about Pepsodent having Irium and urging you to look at your teeth in a mirror before using it and compare with the same mirror after a few uses. |
September 1943 Good Housekeeping |
1 |
$9.00 |
View Dental / Bob Hope |
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| Pepsodent |
Full color 9 1/2" x 13 1/2" ad for their Tooth Paste with Irium. There is a picture of a lady hiding a portion of her face, but not her toothy smile, behind a fan as the headline tells us that "It's cleaner, brighter Taste means cleaner, brighter teeth!". The text makes the claim that this product "removes the film that makes your teeth look dull - uncovers the natural brilliance of your smile!" and tells you to brush twice a day and see your dentist twice a year. |
October 14, 1946 Life magazine |
1 |
$8.00 |
View Dental 103 |
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| Pepsodent |
Full color 9 1/2" x 13 1/2" ad for their Tooth Paste with Irium. The ad has a photo of a pretty lady in a red winter sweater, red knit hat and white gloves smiling a very bright white smile as she holds a snowball in one hand and shields her face with her other hand. The ad claims that "It's cleaner, brighter Taste means cleaner, brighter teeth!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 15, 1947 Life magazine |
0 |
$8.00 |
View Dental 55 |
Temporarily |
| Pepsodent |
Black and white 9 1/2" x 13" ad for their Tooth Paste. The ad has a photo of Ice Ballerina Joan Hyldoft who is displaying her radiant smile. The ad headline states that "The Smile that Wins is the Pepsodent Smile!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1948 Life magazine |
1 |
$8.00 |
View Dental 32 |
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| Pepsodent |
Black and white 9" x 11 1/2" ad for their Tooth Paste. The ad has a photo of Young Matron Patricia Wolcott who, it is said, won a part in Little Theater due to her winning smile. The ad headline claims that "The smile that wins is the Pepsodent Smile!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 1948 Better Homes & Gardens |
1 |
$8.00 |
View Dental 3 |
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| Pepsodent |
Black and white 4 3/4" x 12 1/2" ad for their Toothpaste containing Irium. The ad has a photo of a husband and wife working together at putting together a brick barbecue pit and the headline assures the readers that "This 1-minute test proves that - Pepsodent gets your teeth Brighter By Far!" This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 12, 1951 Life magazine |
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$8.00 |
View Dental 29 |
Temporarily |
| Pepsodent |
Black and white 9 1/2" x 13 1/2" ad with a series of pictures of Arthur Godfrey, the man everyone trusted. Each of the 16 pictures has a short caption under it that is indicating what he would have been saying when he made the face that appeared in the picture and the headline encourages you to "Make Your Own test of Pepsodent with Oral Detergent...Get Clean Mouth Taste for Hours" while his shows are mentioned at the bottom of the ad. |
April 21, 1952 Life magazine |
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$8.50 |
View Dental 84 / Godfrey |
Temporarily |
| Pepsodent |
Black and white 10" x 13 1/2" ad for their Tooth Paste with Oral Detergent. There is a picture of a brother and sister, facing each other at the bathroom sink. They are each intently brushing their teeth while the young man holds the tube of Pepsodent. Looking at the picture I get the feeling that they are having a race because the young lady is smiling and the young man does not look too happy. There is a small inset with two pictures of the young man and the caption asking you to "Make Your Own test..." and it tells you one morning to brush your teeth with Pepsodent and pay attention to how long your mouth feels fresh. The next morning use your old tooth paste and, again, see how long you mouth feels fresh. The claim is made that with Pepsodent you will have "Clean Mouth Taste for Hours". |
October 13, 1952 Life magazine |
1 |
$8.00 |
View Dental 100 |
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| Pepsodent |
Black and white 9 1/2" x 12" ad for their Tooth Paste. The ad has a drawing of a young boy with a face full of freckles who has just squeezed a large amount of toothpaste onto his toothbrush. The ad headline has him thinking "Wow! Pepsodent's brand new flavor tastes so good!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 18, 1954 Life magazine |
1 |
$8.00 |
View Dental 40 |
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| Pepsodent |
Black and white 10" x 14" ad for their Oral Detergent. There is a picture of a wide-eyed young girl staring into the camera with her toothbrush in her hand under the headline "M-M-M-M! new-flavor Pepsodent tastes good!". The text explains that the flavor was changed to please the adults but it also seems to be a favorite of the children. It talks about the Irium in this product and what it will do for long-lasting protection for your teeth. |
March 1, 1954 Life magazine |
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$8.00 |
View Dental 98 |
Temporarily |
| Phillips |
Three color 10" x 14" ad for the Tooth Paste that also contained Milk of Magnesia. There is a drawing of a lady holding up two boxes of this product under the headline "Phillips' Tooth Paste Sale!". The boxes are labeled 2-25 cent Tubes for only 39 cents with a banner saying "Save 11 cents". The text makes the claim that Milk of Magnesia is one of the "best decay fighters ever known" and Phillips has added a "new, brisk, flavorful foam that makes Phillips' Tooth Paste best for sweetening your breath!". |
October 1, 1956 Life magazine |
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$7.50 |
View Dental 92 |
Temporarily |
| Polident |
Black and white 5 1/4" x 13 1/2" ad for Polident - The Safe, Modern Way To Clean Plates And Bridges. The headline for this ad states "Discovered! How brushing can cause LOOSE FALSE TEETH" just above examples of "Before Brushing" and "After Brushing" which are shown with explanations. Just to the left of this, there is a statement saying that "Tests show why dentists say 'USE POLIDENT' - the brushless cleanser - SOAKS away stains, odor" under a photo of a dentist who, by the looks of him, I don't think that I would ever go into his office. There are a few more pictures and statements that claim things like, it "Works Like Magic" and that you can "Save Plates, Save Money this easy Polident Way". There is a little thing at the bottom that goes into the fact that "Plate Wearers Often Worst Breath Offenders". |
August 10, 1942 Life magazine |
1 |
$8.50 |
View Dental 162 |
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| Polident |
Black and white 5" x 13 1/2" ad for their products for wearers of False Teeth. There is a picture of a couple looking like they are trying to dance but the lady is pulling away from the odor that is coming out of the mouth of her smiling partner. The headline warns that "You can't 'Brush-Off' Denture Breath" and urges you to "Soak plates in Polident to keep them odor-free, hygenically clean!". The text explains how much better this is than brushing and the bottom of the ad talks about their new cream, Poli-Grip. |
December 16, 1946 Life magazine |
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$8.00 |
View Dental 94 |
Temporarily |
| Pro |
Three color 10" x 13 1/2" ad for their Double Duty Tooth Brush. Above a large picture of their product is the headline claiming that it "Massages gums gently and safely as it cleans teeth sparkling bright!". It claims that "Dentists everywhere hail the Pro Double Duty Tooth Brush" and gives comments from dentists from around the country about how well it works. It shows the "Gentle white outside brustles" that will "massage gums safely, automatically" and the "Firm blue inside bristles" that will "clean and polish teeth better" and at the bottom of the ad they show the three styles available in their packages; the All Nylon, the NEW Nylon with natural bristle center and the NEW Child's Double Duty. |
February 23, 1959 Life magazine |
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$7.50 |
View Dental 102 |
Temporarily |
| Pro |
Black and white 5" x 13" ad for their Home and Away Offer for Tooth Brushes. The ad shows their Home Tooth Brush and their Folding Pockette Tooth Brush which will fit into a "purse-size plastic carry-kit". Each of these items normally sold for 69 cents which make them a $1.38 value but they were, at this time, being offered "Both for only 88 cents". You were urged to take advantage of this limited offer to enable you to brush after every meal. |
August 29, 1960 Life magazine |
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$7.50 |
View Dental 113 |
Temporarily |
| Pro-phy-lac-tic |
Black and white 10" x 14" ad for their Powder and Brush. The ad has a three frame cartoon of a lady listening to the radio, going to her dentist then taking his advice and going to her drug store. She is buying the Pro-phy-lac-tic Special of a brush and powder for only 49 cents. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1937 Life magazine |
0 |
$9.00 |
View Dental 10 |
Temporarily |
| Pro-phy-lac-tic |
Full color 9 3/4" x 13 3/4" ad that is for the Pro-phy-lac-tic Tooth Brushes. This is a very simple ad starting out with the word "Pro-phy-lac-tic" atop the ad followed by a shining tooth brush, sparkling with light and dust. There are three different claims made here: the first is "NEW! The only brush in the world that is guaranteed for six months". The second claim is "NEW! The only brush in the world that is made with Tempered Bristles". And the last claim is "NEW! The Bonded Pro-Phy-Lac-Tic Tooth Brush with Tempered Bristles is factory-sealed for your protection in a new, crystal-clear, sanitary container. Two sizes: Regular and Small". |
May 20, 1940 Life magazine |
1 |
$9.00 |
View Dental 153 |
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| Pro-Phy-Lac-Tic |
Full color 9 1/2" x 13" ad has a photo of a test going on. The picture shows two different toothbrushes attached to a wood frame rubbing together against the inside of a man's forearm. The ad headline asks the question "What goes on here?" and the text explains the test. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 10, 1947 Life magazine |
0 |
$8.50 |
View Dental 28 |
Temporarily |
| Rubifoam |
Black and white 4 3/4" x 4" ad for their Cleanser "for the Teeth". The ad assures you that it is "Deliciously Flavored" and has "No grit, no Acid, nor any thing injurious". It is advertised as costing only 25 cents per bottle and is made by E.W. Hoyt & Co who were also known for making Hoyt's German Cologne. |
December 1888 Ladies Home Journal |
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$8.00 |
View Dental 117 |
Temporarily |
| Squibb |
Black and white 7 3/4" x 11 1/4" ad for their Dental Cream. The ad has a photo of a little girl who is standing in front of a full-size piano. The piano keys are about eye-level for her and she has her hands up trying to play. The ad headline reminds us that she has "The Right to Hope". The ad discusses the importance of proper dental health. |
April 1937 Good Housekeeping |
1 |
$8.50 |
View Dental 54 |
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| Squibb |
Three color 4 3/4" x 12 1/2" ad for their Dental Cream. The ad has a photo of a young boy with his hand to his mouth yelling that "You can Taste and Feel the Difference..". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 27, 1939 |
1 |
$8.50 |
View Dental 27 |
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| Squibb |
Three color 4 3/4" x 12" ad for their Dental Cream. The ad has a drawing of a young lady with her ice skates under her arm smiling as the snow begins to fall. The ad headline tells the girl that "Lips like yours were meant for laughter". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 18, 1939 Life magazine |
1 |
$8.50 |
View Dental 1 |
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| Squibb |
Three color 5 1/4" x 13 3/4" ad that is for Squibb Dental Cream. This ad starts off with a lady sitting in a robe on the beach and the ad says that she has "A mouth as fresh as the morning...Cool as the seabreeze - clean as all outdoors - that's the way your mouth can feel". The ad then says that "It starts with a tingle on your tongue...a cool minty fragrance that wakes up your sleepy taste sense. And then it comes all in a rush...that clean, young, all-new feeling. It's Squibb Dental Cream cleaning, polishing, refreshing. And there's concentrated Squibb Milk of Magnesia in it, to help neutralize bacterial acids...when it comes in contact with them...acids that might harm pretty teeth. You can put your faith in its purity. For Squibb Dental Cream must undergo 239 seperate tests before it qualifies for the Squibb control number, recorded for your protection on each tube or carton. A good reason to specify Squibb each time you buy". Pictured at the bottom is the Squibb Angle Toothbrush for which it is claimed "dentist designed, head bent at correct angle for easier brushing and gum massage. Ask your druggist". |
May 20, 1940 Life magazine |
1 |
$8.50 |
View Dental 152 |
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| Squibb |
Black and white 5" x 13 1/2" ad for their Angle Toothbrush. The ad has a series of these items arranged in a circle around the words "Cleans from every angle". The text claims that it is "Bent like a Dentist's mirror to reach more places" and claims that it was the inspiration of a practicing dentist. |
December 16, 1946 Life magazine |
1 |
$8.00 |
View Dental 95 |
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| Squibb |
Black and white 9 1/2" x 14" ad for their Dental Cream and their Angle Toothbrush. There is a picture of a couple holding hands and assuming a noble pose for the camera as the headline says "You've got that springtime feeling...with your teeth so clean...mouth so fresh!". The text talks about the Johnny Mint that "leaves your mouth tingling with refreshment" and how the angle of the toothbrush, like a dental mirror, will allow you to clean more places. There is a nice picture of both the Dental Cream tube and an Angled Toothbrush. |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Dental 106 |
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| Squibb |
Three color 9 1/2" x 13" ad for their Dental Cream. The ad has a good photo of their tube and another of a smiling young lady. The ad headline claims that the "action keeps on longer after brushing" and they claim that "it's alkaline". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 12, 1948 Life magazine |
0 |
$8.00 |
View Dental 16 |
Temporarily |
| Teel |
Black and white 9 1/2" x 13" ad for their Liquid Dentrifice. The ad has a photo with several ladies out dancing with their solder's. The ad headline asks "Why lose Beauty that 1 extra minute a week can save?" and mentions brushing "one extra minute" with Teel and plain baking soda. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 13, 1943 Life magazine |
0 |
$8.00 |
View Dental 5 |
Temporarily |
| Teel |
Black and white 9 1/2" x 12 1/2" ad for this Dentifrice. The ad has photos of a young lady looking with concern at the reflection of her teeth in a handheld mirror. She then uses Teel and, before you know it, she is smiling in the arms of her young man. The ad headline warns that "Your own eyes can see this Threat To Beauty yet your teeth can be protected by this simple 1 extra minute a week!" and says that 8 out of 10 adults stand the risk of suffering gumline cavaties. |
May 8, 1944 Life magazine |
2 |
$8.00 |
View Dental 49 |
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