Dental & Toothpaste Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are arranged in alphabetical order by the manufacturer and then chronologically, earliest ads first.


HOME
PAGE
AD
PAGE
MAGAZINE
PAGE
HOW TO ORDER
PAGE
NEW LISTING
PAGE
 
e-mail Vic with questions

BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Amm-i-dent
Black and white 10" x 13 1/2" ad for their Tooth Powder. The ad has a photo of Mr. Benjamin Lucatorto and his son Tom who have been getting "Fewer Cavities with Amm-i-dent". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 18, 1949
Life magazine
1
$8.00
View Dental 21

Amm-i-dent
Black and white 5" x 10 3/4" ad for the Dentrifice designed to prevent cavities. There is a picture of a little girl looking at her dentist with apprehension as he checks her mouth out and says "More cavities! Why didn't your Mother give you Amm-i-dent." The ad then accuses the mother of being too smart to believe the ads that offered protection. The ad mentions the prices of the three sizes offered and talks about the features of this product which made it so good.
February 1953
Farm Journal
1
$8.00
View Dental 123

Calox
Black and white 5 1/4" x 14" ad with actress Veronica Lake for their Tooth Powder. There is a picture of this actress with a toothy smile and the headline says "Bright Work, Miss Lake". The headline mentions that there are "Two ways to Whiteness your dentist follows both! So can you with Calox" and the text talks about these cleaning processes. The caption mention the new movie for Miss Lake, I Married a Witch and there is another picture of the actress eating an apple with her sturdy teeth.
October 26, 1942
Life magazine
1
$8.00
View Dental 119 / Veronica Lake ad

Casco
Black and white 9 1/4" x 12" ad for the exclusive Casco Cordless Automatic Toothbrusher. The ad has a photo of a feminine hand holding this product along with seven other regular toothbrushes. The ad headline says "for the first time any toothbrush in your home can be used in an automatic toothbrusher". The ad text tells you that with this product you can insert any brush that you may have or prefer to use in this cordless dynamo. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$7.50
View Dental 44

Chlorodent
Black and white 9 1/2" x 13 1/2" ad that relates how quickly you will realize that Chlorodent works. There are two pictures of a lady first thing in the morning. In the first picture, captioned "7:15 am 'Morning Mouth'" we see a profile of this lady holding her mouth as though something had crawled into it and died while she slept. The second picture, captioned "7:17 am. That wonderful, clean, fresh Chlorodent feeling" has her facing the camera with a look of joy as she holds her toothbrush above her head. The text talks about the Chlorophyll formula and how it will freshen you mouth while the two cleaning ingredients will "foam" your mouth clean and "polish" your teeth. It doesn't say anything about really preventing cavities though, just getting rid of that breath that caused some families to have two bathrooms.
July 27, 1953
Life magazine
1
$8.00
View Dental 108

Chlorodent
Black and white 9 1/2" x 12 1/2" ad for their Chlorophyll Toothpaste. The ad has a picture of a plate sitting on the breakfast table next to a cup of coffee. On this plate is nothing more than a toothbrush and a tube of Chlorodent partially pulled from the box. The ad headline warns you "Why risk a kiss before breakfast - until you're rid of 'morning mouth'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
0
$8.00
View Dental 73

Temporarily
Sold
Out

Chlorodent
Black and white 10" x 13 1/2" ad for their Chlorophyll Toothpaste. There is a picture of a lady in a one-piece bathing suit wearing a diving helmet with the air hose traveling upwards. The headline claims that "Smart girls don't mask "morning mouth" - they get rid of it with Chlorodent" and you realize that the reason for the diving helmet is because she didn't use Chlorodent and needs to protect her dignity. The text claims that we wouldn't really go to the extremes of using a diving helmet and talks about why this toothpaste works the way they claim it does.
February 22, 1954
Life magazine
0
$8.00
View Dental 86

Temporarily
Sold
Out

Colgate
Three color 9 1/2" x 14" ad for their Ribbon Dental Cream. The ad has a drawing of a set of young men competing in a swimming race and another drawing of a young man brushing his teeth. There is a copy of a letter from a man in the New York Athletic Club telling swimmers of the importance of dental health. The ad headline tells "What a Champion Swimmer Says About Teeth". This ad has a few dirt smudges in the lower left corner and the ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1924
The American Boy
1
$8.00
View Dental 57

Colgate
Full color 9 1/4" x 14" ad for their Ribbon Dental Cream. The ad has a drawing of a college football game with the headline "Hit the Line Hard!". The ad also contains a copy of a letter from the University of Notre Dame, signed by Knute Rockne, advising the young recruits to take care of their teeth. This ad is complete but stained and dirty. The ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1924
The American Boy
0
$9.00
View Dental 48

Temporarily
Sold
Out

Colgate
Three color 9 1/2" x 13" ad for their Ribbon Dental Cream. The ad has a drawing of a tennis player in the midst of a game and a copy of a letter from a tennis coach encouraging good dental health for all athletes. The ad headline claims that "Good Teeth Help You Stand the Grind". This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1925
The American Boy
1
$9.00
View Dental 60

Colgate
Black and white 5 1/4" x 9" ad for their Ribbon Dental Cream. The ad shows a dairy farmer washing his milk cans and another man dancing with his girl. The ad headline claims that "Colgate's removes causes of tooth decay" and has their slogan of "Good Teeth - Good Health - Good Times".
September 1925
Farm Journal
1
$9.00
View Dental 64

Colgate
Full color 9 1/2" x 13 1/2" ad for their Ribbon Dental Cream. The ad has a photo of a lady in a red dress sitting in a chair talking on the phone to her dentist. She is listening to him tell her to use Colgate and she then says that "My dentist and my purse suggest the same toothpaste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1932
McCall's
0
$8.50
View Dental 58

Temporarily
Sold
Out

Colgate
Black and white 4 1/2" x 13" ad for their Ribbon Dental Cream. This ad is another with a series of pictures that tells a story that has another happy ending. The ad starts with the heading "Alike as Two Peas - but it's a cinch to tell them apart!". We see two identical twin sisters, Mary and Margie, smiling as the next picture shows one man mentioning to another that no matter how much alike they looked, "it's easy to tell them apart these days". Overhearing that remark Mary asks Margie what he could possible mean and Margie proudly retorts that "last night I heard him say you ought to see a dentist about your breath". Mary does see the dentist who explains about Colgate Dental Cream fighting Bad Breath. The next picture shows both sisters dancing closely with two young men and the one compliments Margie on how sweet she is. Mary is finally able to say "Thanks, Bob, but I'm not Margie - I'm Mary!". The last picture shows Mary smiling and talking about having No Bad Breath as well as a Sparkling Smile.
May 2, 1938
Life magazine
1
$8.50
View Dental 115

Colgate
Black and white 5 1/4" x 13 1/2" ad for their Ribbon Dental Cream. The ad has a picture of a sad young lady sitting next to her mail box which, I have to assume, was empty. The ad headline claims there is "No Male for the girl who has Bad Breath!". This ad is taller than my scanner bed so the outer edges of the ad will not be visiible in the scanned view.
August 17, 1942
Life magazine
0
$8.00
View Dental 61

Temporarily
Sold
Out

Colgate
Black and white 5 1/4" x 14" ad for their Ribbon Dental Cream. The ad has a series of photos that tell a story. The first photo is of a U.S. Navy Seaman looking despondent as he leans against a fire hydrant thinking "I musta slipped her mind!". A friend stops by and tells him to "Try policing up that breath". He sees a dentist who tells him to use Colgate which he does and his girlfriend, and other girls, won't leave him alone. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 17, 1944
Life magazine
1
$8.00
View Dental 46

Colgate
Black and white 5" x 14" ad for their Ribbon Dental Cream. This is another one of their popular Story ads that tells how another unhappy person's life was changed by switching to Colgate. This time it is Julie, a very sad lady in the Navy. In the top picture she is in her uniform sitting with her chin in her hands and saying that "Nobody writes to ME!". She turns to her roomate and says that "even her boyfiends have let me down" and wonders if she may have bad breath. Her roommate, trying to increase the distance between Julie and herself, tells her that she is beginning to think straight and next time she is on liberty she should see her dentist. Her dentist stands fanning the space between Julie and himself with his instruments and suggests that she use Colgate to tackle that bad-breath problem. Later, as the letters begin to pile into Julie, Julie thanks her roommate for setting her straight and credits Colgate for making her teeth sparkle and her breath fresh.
May 8, 1944
Life magazine
0
$8.00
View Dental 90

Temporarily
Sold
Out

Colgate
Black and white 5" x 12" ad for their Ribbon Dental Cream. The ad has a series of photos that shows a young sailor trying to get a date with the girl selling bus tickets. He is asking "Can't I make connections with you?" with little luck until his dentist tells him about Colgate which changes his luck. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1944
Life magazine
1
$8.00
View Dental 22

Colgate
Black and white 5" x 12" ad for their Ribbon Dental Cream. The ad has a photo of a sad Sergeant getting talked to by a little girl. She is chiding him "Shame on you, Sergeant!" and he takes her advice, sees a dentist, switches to Colgate and gets the girl. This ad is taller than my scanner bed so the top and bottom will not be visible in the scanned view.
February 12, 1945
Life magazine
0
$8.00
View Dental 17

Temporarily
Sold
Out

Colgate
Black and white 5" x 14" ad for their Ribbon Dental Cream. This is another of their storyboard ads with a series of pictures that show Colgate bringing joy to another person with relationship problems. This ad starts with a young boy sitting on the lap of a department store Santa telling him everything he wants. To the horror of his sister who is standing nearby he ends by saying "And my Sister wants a Mister!". The boy tells Santa that his sister really only likes Don but Don won't come to their house anymore. Santa says that he knows Don and he knows the boy's sister and if she will just see her dentist he will have Don at her house on Christmas. The dentist keeps pointing at her with his mirror, probably to have her keep her distance, and explains that Colgate will fight bad breath and why it works. Later, it doesn't say whether it was on Christmas or not, Don and Sis were back together and the young boy was happy.
December 16, 1946
Life magazine
1
$8.00
View Dental 93

Colgate
Black and white 5" x 13" ad for their Ribbon Dental Cream. The ad has a series of photos that tell the story of a young lady that is saying "It's all history - but no dates!" who uses Colgate and starts getting dates. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 4, 1948
Life magazine
0
$8.00
View Dental 20

Temporarily
Sold
Out

Colgate
Black and white 9 1/2" x 13" ad for their Ribbon Dental Cream. The ad has a photo of a dentist looking at a huge x-ray of teeth and a photo of a mother putting Colgate on her daughter's tooth brush. The ad headline assures you that you can "Help Stop Tooth Decay with Colgate Dental Cream". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1949
Life magazine
0
$8.00
View Dental 43

Temporarily
Sold
Out

Colgate
Black and white 5" x 10 3/4" ad for their Ammoniated Tooth Powder. There is a picture of a smiling lady talking to a man wearing a white medical shirt buttoned at the neck and wielding a dental mirror. The headline assures you that "Dental Research indicates you can help Prevent Tooth Decay with Colgate Ammoniated Tooth Powder". The text talks about the three different ways that Colgate will help your dental hygiene and mentions a 4 oz size for 47 cents and a 2 oz size for 27 cents.
April 1951
Good Housekeeping
1
$8.00
View Dental 107

Colgate
Three color 5" x 13 1/2" ad for their Chlorophyll Toothpaste. The headline claims that this product "Destroys Bad Breath originating in the mouth" and has a picture of a smiling, confident lady filling her toothbrush with this product. Colgate offers "the Full Benefits of a Chlorophyll Toothpaste in a New, Exclusive Colgate Formula" and claims that it "Fights Tooth Decay!" and "Checks Common Gum Disorders!". This ad is very similar to another one on this page but the other ad has a banner mentioning the price.
August 4, 1952
Life magazine
1
$8.00
View Dental 112

Colgate
Three color 5 1/4" x 14" ad for their Chlorophyll Tooth Paste. There is a picture of a smiling lady squeezing a stream of this tooth paste onto her tooth brush as the headline assures us that "New! Colgate Chlorophyll Toothpaste destroys Bad Breath originating in the Mouth" as opposed to bad breath originating on the feet I assume. The text talks about the Colgate Guarantee, mentions that Chlorophyll is an ingredient appearing in nature and tries to explain why it works. This ad is similar to another of their ads with only one phrase being different.
September 15, 1952
&
October 13, 1952
Life magazine
3
$8.00
View Dental 85

Colgate
Black and white 2 1/4" x 10" ad for their Ribbon Dental Cream. The ad has a series of pictures that tell a story about Colgate helping a relationship. The first three pictures are of two sailors talking about the horrible luck that one of them is having with a girl that he is interested in. The other sailor, after he finally gets close to the other sailor's face, suggests that he try Colgate because it "removes up to 85% of the bacteria that cause bad breath". The last picture is after he heeds his friend's advice and the girl and the lovestruck sailor are getting ready to get hitched.
July 1953
Cosmopolitan
1
$8.00
View Dental 79

Colgate
Black and white 10" x 14" ad for their Ribbon Dental Cream. This ad talks about the Anti-Enzyme Ingredient Gardol and attempts to prove that this is an amazing ingredient by quoting that renowned scientific journal, Reader's Digest. It gives 5 Quick Facts from the article and claims that you will get "Lifetime protection against Tooth-Decxay enzymes".
March 1, 1954
Life magazine
1
$8.00
View Dental 97

Colgate
Black and white 5" x 12 1/2" ad for their Dental Cream with Gardol. The ad has several pictures that tell a story. The first picture is of a baby lying on his back with a bottle in his mouth being held by his feet. He is watching his Father striking out with his Mother and saying "Better change you Formula, Pop!". Pop sees his dentist and follows his recomendation and, before you know it, Mom and Pop are together again. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1954
Life magazine
1
$8.00
View Dental 66

Colgate
Full color 9 1/2" x 13" ad for their Brisk Fluoride Toothpaste. This product, according to their claims, "Hardens Tooth Enamel, Makes Teeth Stronger, starts working instantly To Defeat Decay". The text mentions several times that the Fluoride used in this product has been tested for ten years and even has a wonderful flavor.
April 30, 1956
Life magazine
0
$8.00
View Dental 126

Temporarily
Sold
Out

Colgate
Three color 9 1/2" x 12 1/2" ad for their Dental Cream with Gardol. The ad has the headline that asks the question "What's New in Colgate Dental Cream tha's Missing-Missing-Missing in every other leading toothpaste?" The ad has several drawings, one of which has a father telling his son, "It's Gardol". It also talks about being Safe, having an Invisible, protective shield and helping to stop Bad Breath.
July 30, 1956
Life magazine
0
$7.50
View Dental 53

Temporarily
Sold
Out

Colgate
Three color 10" x 13" ad for their Dental Cream with Gardol. The ad has a drawing of a dreamy-eyed young lady dancing with a man who seems intent on getting her attention. The ad headline claims that "No other leading toothpaste Cleans-Cleans-Cleans your breath while it Guards-Guards-Guards your teeth." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1957
McCall's
0
$7.50
View Dental 7

Temporarily
Sold
Out

Colgate
Three color 5" x 13" ad for their Dental Cream with Gardol. The ad has a picture of a smiling young man wearing a western shirt and a bandana tied around his neck having the knot tightened by a young lady with an equally broad smile. The ad headline says you can "Stop Bad Breath with Colgate while you Fight Tooth Decay all day!". The ad also says you get the "Same wonderful flavor in the tube or new aerosol container!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1959
Life magazine
1
$7.50
View Dental 71

Colgate
Three color 5" x 12 1/2" ad for their Dental Cream with Gardol. The ad has a picture of a young couple sitting together in a Soda Shop. They have a glass of soda in front of them with two straws and they are both displaying dazzling smiles under the headline "Stop Bad Breath with Colgate. Fight Tooth Decay All Day!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
0
$7.50
View Dental 72

Temporarily
Sold
Out

Colgate
Three color 9 1/2" x 13 1/2" ad for their Dental Cream with Gardol. The ad has a picture of a family of four working together, with smiles on their faces, on a jigsaw puzzle on their living room coffee table. The ad headline encourages you to "Fight Tooth Decay with Colgate. Stop Bad Breath All Day!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 16, 1960
Saturday Evening Post
1
$7.50
View Dental 77

Colgate
Three color 9 1/2" x 13 1/2" ad for their Dental Cream with Gardol. There is a picture of the family bathroom where Mom watches her young daughter and son help each other to brushing with Colgate. The headline promises that you can "Fight Tooth Decay with Colgate. Stop Bad Breath All Day!". There is a smaller picture of this lady saying that "Every mother should give her family the benefits of Colgate with Gardol and its help against tooth decay!" and another picture of her kissing the guy who was probably responsible for the two children.
March 26, 1960
Saturday Evening Post
1
$7.50
Vie3w Dental 105

Colgate
Black and white 5" x 13" ad for their Dental Cream with Gardol and how it can change your life. The ad has a series of pictures that tell an unfortunate story. The first picture shows an attractive young lady who is at a carnival with her young brother and, as she watches him happily ride the Merry-Go-Round, she mentally complains that "No One wants to Go Round with Me!". She begins to spoil the young boy's fun by speaking up about her misfortune and he moves to the side where he doesn't have to be downwind of her and diplomatically suggests that "Maybe you should study up on that, Sis". The next picture shows Sue talking to an elderly female dentist who explains the benefit of Colgate which brings us to the last picture which shows Sue, her young brother and a young man who seems to have a half-crazed look on his face together on what must have been an uncomfortable date.
August 29, 1960
Life maazine
1
$7.50
View Dental 114

Colgate
Three color 9 1/2" x 13" ad for their Toothpaste with Gardol. The ad has pictures of three smiling little boys with the words "I won!" under each of them. The headline asks "Who Really Won...when the latest clinical research on tooth decay compared the two leading toothpastes". The ad continues by confirming that "You and your family won!" and exlains that "Compared with the most widely accepted fluoride brand, Colgate's Gardol formula achieved the same low number of new cavities". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 24-31, 1963
Saturday Evening Post
0
$7.50
View Dental 78

Temporarily
Sold
Out

Colgate
Three color 9 1/2" x 13" ad for their Toothpaste with Gardol. The ad has a picture of two little boys standing nose-to-nose holding their toothbrushes in their hands. The ad headline asks "Who Won...when clinical testing compared Colgate Dental Cream with the most widely accepted fluoride toothpaste?". The ad text, before explaining why, claims that "You and Your Family Won!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1963
Saturday Evening Post
0
$7.50
View Dental 76

Temporarily
Sold
Out

Colgate
Three color 9 1/2" x 12 1/2" ad for their Tooth Paste with Gardol. The ad has a larger than life picture of a tube of Colgate and a headline that asks you to "Do something about cavities now. Get Colgate - The Big One". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 17, 1964
Life magazine
0
$7.50
View Dental 63

Temporarily
Sold
Out

Colgate
Full color 9 1/2" x 13" ad for their Toothpaste with MFP Fluoride. The ad has a picture of a father and son, holding tennis rackets and a trophy and dressed in white, with white rings around their heads. The ad headline says that "For the Double Ring of Confidence Colgate with MFP Fluoride" and mentions Mouthwash confidence and Fluoride confidence. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1971
Life magazine
1
$7.50
View Dental 67

Colgate
Full color 9 1/2" x 12" ad for their Toothpaste with MFP Floride Treatment. The ad has a large photo of a young boy with glasses brushing away in his open mouth. The ad headline assures you that "Only a Dentist can give him a better Fluoride Treatment!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 4, 1972
Life magazine
1
$7.50
View Dental 52

Colgate
Full color 9 1/2" x 13" ad for their toothpaste with MFP Fluoride. There is a picture of a father and his daughter on ice skates and both have the ring of Fluoride Confidence around their heads. The headline says that you will get a double ring of confidence when you use Colgate although only one shows up on the people. The text talks about how no toothpaste prevents cavities better and you will get mouthwash confidence too.
April 28, 1972
Life magazine
1
$7.50
View Dental 127

Crest
Full color 8" x 11" ad for their Toothpaste with Fluoristan. The headline begins by announcing "Now - 1956 - Procter & Gamble announces...Triumph Over Tooth Decay" and proceeds into talking about the test results that have proven that using Fluoristan will make the difference. The text talks about some towns that have Fluoride in their drinking water and have virtually no cavities and how in tests "Crest set records of decay prevention".
July 1956
Good Housekeeping
1
$7.50
View Dental 80

Crest
Full color 10" x 13 1/2" ad for their Toothpaste with Fluoristan. The headline calls it "Triumph Over Tooth Decay" and claims that Crest "strengthens teeth themselves. You brush Crest on...it builds strength in...and locks decay out". This ad, which is a larger version of another ad on this page, talks about towns that used Fluoride in their water and had little problem with tooth decay and scientists finally found how to put Fluoride, in the form of Fluoristan, into toothpaste. Tests have shown that Crest, with Fluoristan, will help prevent tooth decay.
October 1, 1956
Life magazine
1
$7.50
View Dental 101

Crest
Full color 9 1/2" x 12 1/2" ad for this Tooth Paste with the artwork done by Norman Rockwell. The drawing is of a broadly smiling boy with red hair holding up his check-up report from the Centerville Dental Clinic. The ad headline paraphrases the report into the famous four words "Look, Mom - no cavities". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
McCall's
0
$8.50
View Rockwell / Crest

Temporarily
Sold
Out

Crest
Full color 9 1/2" x 13" ad for the Tooth Paste that has kids saying "Look Mom - no cavities!" The picture in this ad, drawn by Norman Rockwell, shows a smiling young man with red hair holding the perfect report from his dentist above his head while he says those words that children rarely get to say. The text claims that this tooth paste is capable of stopping soft spots from becoming cavities as well as freshening your mouth and sweetening your breath.
October 1957
McCall's
0
$8.50
View Dental / Rockwell

Temporarily
Sold
Out

Crest
Full color 7 3/4" x 10 3/4" ad for their Tooth Paste with a drawing donw by Norman Rockwell of a smiling young girl holding up her report from the Middletown Dental Clinic saying "Not One New Cavity" and the headline has her saying "Look, Mom - no cavities!". The text, finding that not much is necessary to say after a report that good, claims that Crest will mean fewer cavities for all the family, a fresher mouth and breath that is sweeter.
August 1958
Good Housekeeping
0
$8.50
View Dental / Rockwell ad

Temporarily
Sold
Out

Crest
Full color 9 1/2" x 13" ad has a close-up photo of a tube of Crest with marks on the side like a ruler. The ad headline calls this product "The Yardstick." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1969
Life magazine
0
$7.50
View Dental 35

Temporarily
Sold
Out

Crest
Black and white 9 1/2" x 13" ad for theirToothpaste. Pictured in the ad is an X-ray of several teeth with a large cavity in one of them. The headline asks "How many cavities can you expect if you brush with Crest" and the text answers that it really depends on the person. Nineteen years worth of tests have shown that you, as an individual, will get fewer cavities if you use Crest. The tests are still going on, 700 people were being tested at the time of this ad. They remind us that no toothpaste will work unless you use it and use it correctly. They say that "Fighting cavities is the whole idea behind Crest".
April 2, 1971
Life magazine
1
$7.50
View Dental 122

Crest
Full color 9 1/2" x 13" ad has a photo of parents standing outside the bathroom door looking very pleased as their young son stands on a stool brushing his teeth. The ad headline asks the question all parents ask, "How to get your kids to brush." and the text answers "Truth, not Tricks". They say that you should explain to your children about what teeth are and explain how some kinds of food will encourage problems including cavities. Then you should explain what a cavity is and what needs to be done to correct one. You are also encouraged to let your kids see that you brush too.
October 8, 1971
Life magazine
3
$7.50
View Dental 33

Crest
Full color 9 1/2" x 13" ad for trhe protection that Crest will provide for you and your family. There is a picture of aneedlepoint sign hanging crookedly on the wall with the message "An ounce of prevention" over a full tube of Crest. The text talks about the realization that Fluoride helps prevent cavaties has allowed a better defense against cavaties and that Crest contains a Special Fluoride Formula. The text also reminds you that proper care of your teeth is, as always, important.
May 5, 1972
Life magazine
1
$7.50
View Dental 124

Crest
Full color 9 1/2" x 11 1/2" ad for the long-lasting benefits of their Toothpaste. Shown are two x-rays, one marked from 1968 and the other more current while the headline explains that "With Crest you could look as good at 40 as you did at 18." The text talks about the good checkups, which cannot be guaranteed, when you brush with Crest and both styles of their product are shown.
February 20, 1992
Rolling Stone
1
$7.50
View Dental 129

Cue
Full color 9 1/2" x 12" ad for their Toothpaste. This is a simple ad that has a tube of toothpaste against a white background with a headline that says "New Cue Toothpaste wins official recognition for reducing cavities". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 19, 1965
Life magazine
0
$7.50
View Dental 24

Temporarily
Sold
Out

Dr. West
Three color 5 1/4" x 13 1/2" ad for their Vray, the Modern Dental Cream. There is a picture of a smiling lady being held in the arms of a handsome man and the headline says that she can "Smile with new dazzling brilliance!" There is picture of some of this product being poured from its glass bottle onto a toothbrush and the text claims that this product will save you money and that the glass jar will hold more than a tube. This product vows to lift surface stains from your teeth, even tobacco stains.
October 26, 1942
Life magazine
1
$8.00
View Dental 120

Dr. West's
Full color 9 1/2" x 13 1/2" ad for their Toothbrushes. This wartime ad has a photo of an attractive lady in her bathroom getting ready to brush her teeth and another photo of her at work in a war-time factory. The ad headline helps explain "Your American Duty...To keep well...and keep working! This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1943
Life magazine
0
$8.00
View Dental 13

Temporarily
Sold
Out

Dr. West's
Full color 9 1/2" x 13" ad for their Miracle Tuft Tooth Brush. The ad has a photo of a mother and her daughter, sitting together at a piano, wearing matching dresses and smiling at the camera. The ad headline describes this product as being "Through the years for health and beauty - the finest toothbrush money can buy!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 17, 1944
Life magazine
0
$8.00
View Dental 51

Temporarily
Sold
Out

Dr. West's
Full color 10" x 13 1/2" ad for their Toothbrushes. The ad has a cute photo of a mother and daughter in the garden picking flowers while wearing matching clothes. The ad headline alerts the reader to "Beauty's First lesson...the finest toothbrush money can buy!. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 29, 1944
Life magazine
0
$8.00
View Dental 4

Temporarily
Sold
Out

Dr. West's
Full color 10" x 13 1/2" ad for their Toothbrushes. The ad has a photo of two different brushes available from them with a price of 50 cents. The ad headline says of them "It's different...It's exclusive...It's patented...It's Waterproofed!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 1, 1945
Life magazine
0
$8.00
View Dental 15

Temporarily
Sold
Out

Dr. West
Three color 5 1/4" x 14" ad for their Miracle Tooth Paste. There is a tube of this product taking up nearly the entire ad and the smiling faces of several women shine from the tube. The headline calls it a "Package of Smiles!", claims that it "Removes surface stains from the tooth - even tobacco stains!" and mentions a price of 50 cents. It also calls itself a "brand-new dentifrice discovery" and claims to be "safe, pleasant-tasting, amazingly effective".
May 12, 1947
Life magazine
1
$8.00
View Dental 104

Dr. West's
Full color 10" x 14" ad for their Germ-Fighter Toothbrush. There is somewhat of a schemetic that shows the five components of this amazing product. It shows 1) the Untreated "Exton" brand bristling, 2) the Germicide used in treating the brush, 3) the stainless steel tuft-anchors, 4) the granules of plastic for the handle and 5) the foil material for the handle inlay. The text explains that item #2 has never appeared in a toothbrush before yet this amazing tool for the teeth could be yours for only 60 cents.
August 20, 1956
Life magazine
1
$7.50
View Dental 96

Dr. West
Black and white 9 1/2" x 13 1/2" ad for their Toothbrushes. The ad contains a picture of a plant pot holding a dying fern and two toothbrushes while the headline claims that "2 out of 3 toothbrushes...have 'gone to pot'". It expands upon this thought by saying that an "American Dental Association survey finds 2 out of 3 people need a new toothbrush" and the Dr. West company intends to make it easier for those two people to replace their worn out toothbrushes. The banner headline across the ad urges you to "Save up to 70 cents on Dr. West's Double Bargain Buy" and shows one model that is 40 cents off for two and another model that is 30 cents off for two.
October 3, 1960
Life magazine
1
$7.50
View Dental 111

Forhan's
Black and white 4 3/4" x 13" ad for their Toothpaste. The ad has a photo of a lady surrounded by mouths that are labeled. The ad headline warns you "Don't be fooled!! Even you may have Gingivitis. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 14, 1940
Life magazine
0
$8.00
View Dental 8

Temporarily
Sold
Out

Gleem
Full color 9 1/2" x 13" ad for their Toothpaste with GL-70. The ad has a photo of a couple sitting closely as they drink coffee and devour ice cream. They are at a party with a band playing and people dancing. The ad headline says that "Here's a toothpaste for people who can't brush after every meal". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 16, 1955
Life magazine
0
$8.00
View Dental 56

Temporarily
Sold
Out

Gleem
Full color 9 1/2" x 12 1/2" ad for their Tooth Paste with GL-70. The ad has a photo of two couples having a cookout on the edge of a lake. The ad headline claims that "New Gleem Toothpaste for people who can't brush after every meal." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 10, 1955
Life magazine
&
October 1955
Ladies Home Journal
1
$8.00
View Dental 9

Gleem
Full color 9 1/2" x 12 1/2" ad for their Toothpaste with GL-70. The ad has a photo of three couples sitting around a small table eating during an evening party. The ad headline calls this "New Gleem Toothpaste for people who can't brush after every meal". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 9, 1956
Life magazine
1
$7.50
View Dental 26

Gleem
Full color 9 1/2" x 13 1/2" ad for their Tooth Paste. The ad is bringing attention to a contest that Gleem and Royal Drene are having together. The ad has a photo of several autos, luggage, clothes, sporting goods and various other items. The winner of the contest will be the one who guesses closest to the value of everyting in the ad, minus the people. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1, 1958
Life magazine
0
$7.50
View Dental 59

Temporarily
Sold
Out

Ipana
Black and white 10" x 13 1/2" ad for their Tooth Paste. There is a picture of a sad man standing with two smoking railroad engines coming toward him. The headline claims that he "Bosses 5,000 Miles of Railroad but he's a Dental Cripple just the same!". The text talks about the care and safety that he uses with his railroad but he paid no attention when his toothbrush began to show signs of pink. The text claims that Ipana will care for your gums as well as your teeth since gums are just as important as your teeth.
February 23, 1935
Saturday Evening Post
1
$8.50
View Dental 121

Ipana
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad contains a six question quiz concerning dental health and the headline that asks "How do you Rate yourself?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1939
Life magazine
1
$8.50
View Dental 37

Ipana
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste. The ad has a photo of a young girl with a very happy smile on her face. The ad asks questions about what is seen when the reader looks at this girl and contains answers that go back to good results due to using Ipana Tooth Paste. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
0
$8.00
View Dental 68

Temporarily
Sold
Out

Ipana
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad has a story line in drawings of a newsroom romance. The first and largest drawing has a sad looking girl talking to a good-looking young reporter and the headline says "Flash! Which girl reporter is losing which gentleman of the press?". The following scenes show her getting good advice from her dentist about using Ipana and getting her "guy" back. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1944
Woman's Home Companion
1
$8.00
View Dental 18

Ipana
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad has a series of drawings that tell a story about two girls talking about how the one never has a date. Her friend tells her to see her dentist who advises her to change her product which results in "Bill" coming a-calling. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1944
Woman's Home Companion
1
$8.00
View Dental 12

Ipana
Black and white 9 1/2" x 13 1/2" ad that does it's best to teach Dental Health. The ad has a picture of a young boy, who they call Mite, sitting next to the bathroom sink in his pajamas talking to his mother. He has noticed that she only brushes her teeth, she doesn't massage her gums with her toothbrush and Ipana when she is done. Noticing this his question to her is the ad headline, "So that's why you're not in the movies, Mom" and he has to explain what his school teacher has explained to the class. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 22, 1946
Life magazine
1
$8.00
View Dental 69

Ipana
Black and white 9 1/2" x 12" ad for their Tooth Paste. The ad has the letters P-A-I-B down the left side and the text explains how you can use these letters as reminders for Dental Health. The ad headline at the bottom of the ad says that you can "Wake up lazy gums with Ipana and Massage". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1947
McCall's
1
$8.00
View Dental 2

Ipana
Black and white 4 1/2" x 12" ad for their Tooth Paste. The ad has a photo of model Titia Cornell and her son Bryan playing cowboys. The ad headline has Bryan saying "It's fun to have a Model for a Mother". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. There is a little bit of red transfer on the right side of the ad that is visible in the scanned view.
October 1947
Household
1
$8.00
View Dental 25

Ipana
Black and white 9 1/2" x 13" ad has several photos of fashion model and mother, Taffy Wood. The photos show her in the different phases of her daily existance and has the headline of her saying "It's fun to be a Model Mother!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 16, 1948
Life magazine
0
$8.00
View Dental 45

Temporarily
Sold
Out

Ipana
Black and white 9 1/2" x 13" ad for their Tooth Paste. The ad has two pictures of Fashion Model Nancy Thompson on her way to Paris to appear in a fashion show. The first picture shows her getting onto the Air France plane while her husband says goodbye and the second shows her, on the plane, taking the time to do it The Ipana Way. The ad headline claims that "Dentists say the Ipana Way works!" and the ad text talks about this two-step procedure. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 3, 1949
Life magazine
1
$8.00
View Ipana 70

Ipana
Black and white 9 1/2" x 12" ad for their Tooth Paste. The ad has two photos of the Tice family: Annelle, Olin and Alana looking through a telescope on top of Rockefeller Center and brushing their teeth at home. The ad headline claims that "Dentists say the Ipana way works!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1949
Life magazine
1
$8.00
View Dental 41

Ipana
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. Tha ad has two photos of Don Phillips and his cover-girl wife, Eloise at work and getting ready for bed. The ad headline says "Try the Ipana way - dentists say it works!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 18, 1949
Life magazine
1
$8.00
View Dental 19

Ipana
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. This ad has photos of Mrs. Jean Brouard and her children sitting in the front yard holding their dogs and smiling to show their Beautiful, healthy smiles. The ad headline wants you to "Take this Most Important Step to Save Your Teeth!" and describes how most tooth loss comes from gum troubles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1949
Life magazine
1
$8.00
View Dental 42

Ipana
Black and white 7 3/4" x 10 3/4" ad for their Tooth Paste. The ad has a photo of a tube of tooth paste and a tooth brush sitting on the edge of a bathroom sink. The ad headline challenges you to "Switch to Ipana for 30 days - See what it can do for you!"
September 1949
Today's Woman
1
$8.00
View Dental 6

Ipana
Black and white 9 1/2" x 13" ad has a photo of a young man and lady who are enjoying face to face time. The ad headline encourages you to "Keep your Whole mouth Wholesome!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 27, 1950
Life magazine
1
$8.00
View Dental 39

Ipana
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste and how it will "Keep your Whole Mouth Wholesome!". There is a picture of a young couple who seem very fond of each other as they smile and stare into each other's eyes while still breathing. The ad text says you can "Fight tooth decay and gum troubles with the one leading tooth paste specially designed to do both!" and has another picturre of a Barbara Ann March of Roselle, N.J. brushing away after saying that "I use Ipana with confidence...it's made by Bristol-Myers". The ad also mentions "NEW! Big economy size Ipana saves you up to 23 cents".
May 22, 1950
Life magazine
1
$5.00
View Dental 110

Ipana
Black and white 9 1/2" x 13" ad for their Tooth Paste. The ad has a picture of a happy, smiling couple looking into each other's eyes while their foreheads are pressed together. The headline warns you to "Keep your Whole Mouth Wholesome!" and the ad explains how it is easier to do when you use Ipana since it is the one tooth paste designed to fight both tooth decay and gum troubles. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
&
August 14, 1950
Life magazine
1
$8.00
View Dental 74

Ipana
Black and white 9 1/2" x 12 1/2" ad for their Tooth Paste. The ad has a large photo of a smiling, young lady who is putting some flowers behind her ear and several smaller photos of her with young men. The ad headline asks the question "How Sparkling can you be?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1951
Life magazine
1
$8.00
View Dental 62

Ipana
Black and white 7 1/2" x 10 1/2" ad for their Tooth Paste. There is a picture of a happy, smiling couple as the headline urges you to "Fight tooth decay, guard your gums - to keep your Whole Mouth Healthier!". The ad talks about "Two-way Ipana cleansing" and explains that it guards both your teeth and your gums. It also claims that "No other tooth paste - ammoniated or otherwise - has been proved more effective than Ipana to fight tooth decay".
April 1951
Good Housekeeping
1
$8.00
View Dental 109

Ipana
Black and white 9 1/2" x 13" ad has a large photo of a young couple standing back to back with large smiles on their faces. There are several smaller photos of other smiling couples and a headline that asks the question "How Sparkling can you be?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1951
Life magazine
1
$8.00
View Dental 36

Ipana
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste. There is a picture of a young couple who have just finished playing a game or two of Table Tennis and they are looking into each other's eyes while still managing to look at the camera. The young lady is gently holding the young man's chin in her hand as the headline urges you to "Stay on the ball - Avoid 'Tell-Tale Mouth'". The text talks about what this product does (gets teeth cleaner, sweetens breath instantly and reduces tooth decay) and reminds you to not forget your gums. It also mentions that stale, furry taste that is often the beginning sign of "Tell-Tale Mouth".
April 21, 1952
Life magazine
1
$8.00
View Dental 83

Ipana
Black and white 10" x 14" ad for their Ammoniated Chlorophyll Tooth Paste. There is a picture of a family of six sitting in their Living Room under the headline "New Ipana A.C. - Two wonderful Tooth Pastes in one. Ammoniated to reduce decay - Chlorophyll to keep bad breath away!". The text mmakes the claims that this is the first complete mouth protection, it will stop mouth odor for hours and will not cause staining on your towels or in your sink. It gives prices of 37 cents for the Large Size and 59 cents for the Giant Size.
December 1, 1952
Life magazine
1
$8.00
View Dental 91

Ipana
Black and white 9 1/2" x 13" ad for their Tooth Paste. There is a picture of a mother and her two children standing in the bathroom and brushing their teeth for the camera. The headline assures us that "New Ipana Destroys Decay and Bad-Breath Bacteria" and explains "New, Exclusive, Bacteria-Fighting Formula! Your teeth and breath stay cleaner...You reduce Decay better!". The text talks about mouth odor being gone even four hours later, how it "Penetrates to 'danger spots'", and children love the taste by a 2 to 1 majority.
April 1953
Woman's Home Companion
1
$8.00
View Dental 82

Ipana
Black and white 10" x 14" ad for their NEW White Tooth Paste with Acid-Inhibitor WD-9. There is a picture of a happy family of four, the ideal size for the time, sitting at the dining room table still dressed in their Sunday clothes happily eating one of Mom's delicious cakes. The headline claims that you can "Now...enjoy sweet foods and protect your teeth from cavities. New white Ipana with WD-9 inhibits tooth-decay acids". The text goes into details about why this product works and has a smaller picture of a smiling mother watching her young daughter furiously brushing her teeth while Mom holds the tube of Ipana.
March 29, 1954
Life magazine
1
$8.00
View Dental 87

Ipana
Black and white 9 1/2" x 13 1/2" ad for their Tooth Paste. There is a picture of a young man with a broad smile on his face, broad enough to show the missing tooth from the front. The ad headline says "This space reserved for a tooth that must last for 63 years" and the text explains that the WD-9 that is in this product will make that fact more likely. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 19, 1956
Life magazine
1
$7.50
View Dental 81

Ipana
Black and white 9 1/2" x 13" ad for their Tooth-Paste, now with a King-Size Stand-Up Cap. To emphasize this feature there is a picture of a young boy, missing a front tooth, standing on his head next to a tube of this product which is also standing on it's head. The caption has him saying "Look, Mom! Now Ipana can stand on its head, too!" and the text has a series of questions supposedly from the public that have been answered by the Company. The claim is made that Ipana with WD-9 "Destroys decay bacteria best of all leading tooth pastes."
April 30, 1956
Life magazine
1
$7.50
View Dental 128

Ipana
Full color 9 1/2" x 13" ad for their toothpaste. This ad has a photo of a blonde haired little girl holding a box of Ipana close to her face as she pulls the new tube out. The ad headline says that "Here's the new white hexachlorophene paste with the cool clean refreshminty taste." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 12, 1960
November 7, 1960
Life magazine
0
$7.50
View Dental 31

Temporarily
Sold
Out

Listerine
Three color 7" x 11" ad for their Tooth Paste. The ad has a picture of a smiling lady reclining on a red sofa as she beams toward the camera. The ad headline assures you that using Listerine Tooth Paste will make "Your teeth so much Whiter Your breath so much Sweeter". The ad claims that over 2,000,000 women have chosen to use Listerine which only costs 25 cents per tube.
July 1934
Better Homes & Gardens
1
$8.50
View Dental 75

Listerine
Black and white 4 1/2" x 12 1/2" ad for their Tooth Paste supercharged with Luster-foam. The ad has a photo of an attractive lady wearing a hat of the '30s flashing her bright smile. The ad text says there is "More than 1/4 pound of tooth paste in the double size tube - 40 cents." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1938
Better Homes & Gardens
0
$8.50
View Dental 50

Temporarily
Sold
Out

Listerine
Black and white 5" x 13 1/2" ad for their Tooth Paste. It has a picture of a father teaching his young son how to brush his teeth the right way. The boy is holding the Listerine and his toothbrush and the father is pointing to the toothbrush and saying about the Listerine that "It'll help you see the bright side of things, my boy". The ad calls Listerine a "Prescription for your Teeth" and claims to "clean many of the very areas where more than 3 out of 4 cases of decay start".
December 16, 1946
Life magazine
0
$8.00
View Dental 99

Temporarily
Sold
Out

Listerine
Black and white 4 3/4" x 12" ad for their Tooth Paste. The ad has a photo of a young lady holding up a valentine she has received and the ad headline claims that "Listerine Tooth Paste helps clean many of the danger spots Where 3 out of 4 cases of decay start". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1947
Household
1
$8.00
View Dental 23

Listerine
Black and white 9 1/2" x 13" ad for their Antizyme Tooth Paste. The ad has a photo of Mrs. Wilma Burd and her three children whose claim is that with this toothpaste they have had "Not a single cavity in over 2 years." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 9, 1955
Life magazine
1
$8.00
View Dental 30

Macleans
Black and white 9 1/2" x 12 1/2" ad has a photo of a smiling young lady who is showing very white teeth. The ad headline has her saying "Macleans whitened so well it worried me...till I asked my dentist." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1971
Life magazine
0
$7.50
View Dental 34

Temporarily
Sold
Out

Pebeco
Black and white 5" x 6 3/4" ad for their Tooth Powder. In the ad we see Pebeco Pete saying to the public "I give you teeth that gleam and glimmer - And boy am I a budget-trimmer!". This ad is from the time of World War II and the contaner claims to be a New Wartime Metal-Saving Container and the text says the Giant Size costs only 25 cents while the Big size was a dime.
May 8, 1944
Life magazine
0
$8.00
View Dental 89

Temporarily
Sold
Out

Pepsodent
Black and white 4 1/2" x 12 1/2" ad for their New-Day Dentrifice. The ad has a photo of a happy young couple and the ad headline that promises that "In a Week You will see that it pays". The ad also has a small coupon to be mailed in for a Ten-day tube free. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1921
People's Home Journal
1
$9.00
View Dental 11

Pepsodent
Black and white 6" x 9" ad for their New-Day Dentrifice. The ad has a picture of a lady smiling as she looks at her teeth in a mirror as her young man stands leering over her shoulder. The ad headline claims you can "Add This Beauty to your features - Whiter Teeth". The ad also contains a coupon to be sent in to receive a "10-Day Tube Free".
1922
National Geographic
1
$9.00
View Dental 65

Pepsodent
Black and white 7 1/2" x 11" ad for their Tooth Paste with Irium. The ad has a photo of a young man, wearing an undershirt, brushing his teeth as he looks at the progress in the bathroom mirror. The ad headline has a lady saying "Listen, Mr. Scrub-Hard, Why waste that high-powered brushing? Your teeth won't really sparkle unless you use the right tooth paste, too!"
April 1937
Good Housekeeping
0
$8.50
View Dental 47

Temporarily
Sold
Out

Pepsodent
Black and white 5" x 12 1/2" ad for their Tooth Powder. The ad has a drawing of a man working in an information booth and talking to his wife on one of the telephones as a matronly lady waits with a suitcase in her hand. The harried man is explaining "But Snookums - Everyone knows only Pepsodent Powder has Irium." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1939
Life magazine
1
$8.50
View Dental 38

Pepsodent
Black and white 9 1/2" x 12" ad for their Tooth Powder and Tooth Paste. This wartime ad has a series of pictures that show different ways to use their products without wasting. The ad headline warns you to "Keep your smile bright...but Don't Waste Pepsodent" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1942
Life magazine
0
$8.00
View Dental 14

Temporarily
Sold
Out

Pepsodent
Black and white 7 3/4" x 10 3/4" ad with popular Bob Hope using his humor to explain why people should use their Tooth Powder and Tooth Paste. The ad begins with the headline "Short Cuts to Success" and there are a series of pictures with humorous captions that explain his logic. The ad talks about Pepsodent having Irium and urging you to look at your teeth in a mirror before using it and compare with the same mirror after a few uses.
September 1943
Good Housekeeping
1
$9.00
View Dental / Bob Hope

Pepsodent
Full color 9 1/2" x 13 1/2" ad for their Tooth Paste with Irium. There is a picture of a lady hiding a portion of her face, but not her toothy smile, behind a fan as the headline tells us that "It's cleaner, brighter Taste means cleaner, brighter teeth!". The text makes the claim that this product "removes the film that makes your teeth look dull - uncovers the natural brilliance of your smile!" and tells you to brush twice a day and see your dentist twice a year.
October 14, 1946
Life magazine
1
$8.00
View Dental 103

Pepsodent
Full color 9 1/2" x 13 1/2" ad for their Tooth Paste with Irium. The ad has a photo of a pretty lady in a red winter sweater, red knit hat and white gloves smiling a very bright white smile as she holds a snowball in one hand and shields her face with her other hand. The ad claims that "It's cleaner, brighter Taste means cleaner, brighter teeth!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1947
Life magazine
0
$8.00
View Dental 55

Temporarily
Sold
Out

Pepsodent
Black and white 9 1/2" x 13" ad for their Tooth Paste. The ad has a photo of Ice Ballerina Joan Hyldoft who is displaying her radiant smile. The ad headline states that "The Smile that Wins is the Pepsodent Smile!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 15, 1948
Life magazine
1
$8.00
View Dental 32

Pepsodent
Black and white 9" x 11 1/2" ad for their Tooth Paste. The ad has a photo of Young Matron Patricia Wolcott who, it is said, won a part in Little Theater due to her winning smile. The ad headline claims that "The smile that wins is the Pepsodent Smile!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1948
Better Homes & Gardens
1
$8.00
View Dental 3

Pepsodent
Black and white 4 3/4" x 12 1/2" ad for their Toothpaste containing Irium. The ad has a photo of a husband and wife working together at putting together a brick barbecue pit and the headline assures the readers that "This 1-minute test proves that - Pepsodent gets your teeth Brighter By Far!" This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 12, 1951
Life magazine
1
$8.00
View Dental 29

Pepsodent
Black and white 9 1/2" x 13 1/2" ad with a series of pictures of Arthur Godfrey, the man everyone trusted. Each of the 16 pictures has a short caption under it that is indicating what he would have been saying when he made the face that appeared in the picture and the headline encourages you to "Make Your Own test of Pepsodent with Oral Detergent...Get Clean Mouth Taste for Hours" while his shows are mentioned at the bottom of the ad.
April 21, 1952
Life magazine
1
$8.50
View Pepsodent / Godfrey

Pepsodent
Black and white 10" x 13 1/2" ad for their Tooth Paste with Oral Detergent. There is a picture of a brother and sister, facing each other at the bathroom sink. They are each intently brushing their teeth while the young man holds the tube of Pepsodent. Looking at the picture I get the feeling that they are having a race because the young lady is smiling and the young man does not look too happy. There is a small inset with two pictures of the young man and the caption asking you to "Make Your Own test..." and it tells you one morning to brush your teeth with Pepsodent and pay attention to how long your mouth feels fresh. The next morning use your old tooth paste and, again, see how long you mouth feels fresh. The claim is made that with Pepsodent you will have "Clean Mouth Taste for Hours".
October 13, 1952
Life magazine
1
$8.00
View Dental 100

Pepsodent
Black and white 9 1/2" x 12" ad for their Tooth Paste. The ad has a drawing of a young boy with a face full of freckles who has just squeezed a large amount of toothpaste onto his toothbrush. The ad headline has him thinking "Wow! Pepsodent's brand new flavor tastes so good!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1954
Life magazine
1
$8.00
View Dental 40

Pepsodent
Black and white 10" x 14" ad for their Oral Detergent. There is a picture of a wide-eyed young girl staring into the camera with her toothbrush in her hand under the headline "M-M-M-M! new-flavor Pepsodent tastes good!". The text explains that the flavor was changed to please the adults but it also seems to be a favorite of the children. It talks about the Irium in this product and what it will do for long-lasting protection for your teeth.
March 1, 1954
Life magazine
0
$8.00
View Dental 98

Temporarily
Sold
Out

Phillips
Three color 10" x 14" ad for the Tooth Paste that also contained Milk of Magnesia. There is a drawing of a lady holding up two boxes of this product under the headline "Phillips' Tooth Paste Sale!". The boxes are labeled 2-25 cent Tubes for only 39 cents with a banner saying "Save 11 cents". The text makes the claim that Milk of Magnesia is one of the "best decay fighters ever known" and Phillips has added a "new, brisk, flavorful foam that makes Phillips' Tooth Paste best for sweetening your breath!".
October 1, 1956
Life magazine
0
$7.50
View Dental 92

Temporarily
Sold
Out

Polident
Black and white 5" x 13 1/2" ad for their products for wearers of False Teeth. There is a picture of a couple looking like they are trying to dance but the lady is pulling away from the odor that is coming out of the mouth of her smiling partner. The headline warns that "You can't 'Brush-Off' Denture Breath" and urges you to "Soak plates in Polident to keep them odor-free, hygenically clean!". The text explains how much better this is than brushing and the bottom of the ad talks about their new cream, Poli-Grip.
December 16, 1946
Life magazine
0
$8.00
View Dental 94

Temporarily
Sold
Out

Pro
Three color 10" x 13 1/2" ad for their Double Duty Tooth Brush. Above a large picture of their product is the headline claiming that it "Massages gums gently and safely as it cleans teeth sparkling bright!". It claims that "Dentists everywhere hail the Pro Double Duty Tooth Brush" and gives comments from dentists from around the country about how well it works. It shows the "Gentle white outside brustles" that will "massage gums safely, automatically" and the "Firm blue inside bristles" that will "clean and polish teeth better" and at the bottom of the ad they show the three styles available in their packages; the All Nylon, the NEW Nylon with natural bristle center and the NEW Child's Double Duty.
February 23, 1959
Life magazine
1
$7.50
View Dental 102

Pro
Black and white 5" x 13" ad for their Home and Away Offer for Tooth Brushes. The ad shows their Home Tooth Brush and their Folding Pockette Tooth Brush which will fit into a "purse-size plastic carry-kit". Each of these items normally sold for 69 cents which make them a $1.38 value but they were, at this time, being offered "Both for only 88 cents". You were urged to take advantage of this limited offer to enable you to brush after every meal.
August 29, 1960
Life magazine
0
$7.50
View Dental 113

Temporarily
Sold
Out

Pro-phy-lac-tic
Black and white 10" x 14" ad for their Powder and Brush. The ad has a three frame cartoon of a lady listening to the radio, going to her dentist then taking his advice and going to her drug store. She is buying the Pro-phy-lac-tic Special of a brush and powder for only 49 cents. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1937
Life magazine
0
$8.50
View Dental 10

Temporarily
Sold
Out

Pro-Phy-Lac-Tic
Full color 9 1/2" x 13" ad has a photo of a test going on. The picture shows two different toothbrushes attached to a wood frame rubbing together against the inside of a man's forearm. The ad headline asks the question "What goes on here?" and the text explains the test. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 10, 1947
Life magazine
0
$8.00
View Dental 28

Temporarily
Sold
Out

Rubifoam
Black and white 4 3/4" x 4" ad for their Cleanser "for the Teeth". The ad assures you that it is "Deliciously Flavored" and has "No grit, no Acid, nor any thing injurious". It is advertised as costing only 25 cents per bottle and is made by E.W. Hoyt & Co who were also known for making Hoyt's German Cologne.
December 1888
Ladies Home Journal
1
$8.00
View Dental 117

Squibb
Black and white 7 3/4" x 11 1/4" ad for their Dental Cream. The ad has a photo of a little girl who is standing in front of a full-size piano. The piano keys are about eye-level for her and she has her hands up trying to play. The ad headline reminds us that she has "The Right to Hope". The ad discusses the importance of proper dental health.
April 1937
Good Housekeeping
1
$8.50
View Dental 54

Squibb
Three color 4 3/4" x 12 1/2" ad for their Dental Cream. The ad has a photo of a young boy with his hand to his mouth yelling that "You can Taste and Feel the Difference..". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 27, 1939
1
$8.50
View Dental 27

Squibb
Three color 4 3/4" x 12" ad for their Dental Cream. The ad has a drawing of a young lady with her ice skates under her arm smiling as the snow begins to fall. The ad headline tells the girl that "Lips like yours were meant for laughter". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 18, 1939
Life magazine
1
$8.50
View Dental 1

Squibb
Black and white 5" x 13 1/2" ad for their Angle Toothbrush. The ad has a series of these items arranged in a circle around the words "Cleans from every angle". The text claims that it is "Bent like a Dentist's mirror to reach more places" and claims that it was the inspiration of a practicing dentist.
December 16, 1946
Life magazine
1
$8.00
View Dental 95

Squibb
Black and white 9 1/2" x 14" ad for their Dental Cream and their Angle Toothbrush. There is a picture of a couple holding hands and assuming a noble pose for the camera as the headline says "You've got that springtime feeling...with your teeth so clean...mouth so fresh!". The text talks about the Johnny Mint that "leaves your mouth tingling with refreshment" and how the angle of the toothbrush, like a dental mirror, will allow you to clean more places. There is a nice picture of both the Dental Cream tube and an Angled Toothbrush.
May 12, 1947
Life magazine
1
$8.00
View Dental 106

Squibb
Three color 9 1/2" x 13" ad for their Dental Cream. The ad has a good photo of their tube and another of a smiling young lady. The ad headline claims that the "action keeps on longer after brushing" and they claim that "it's alkaline". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 12, 1948
Life magazine
0
$8.00
View Dental 16

Temporarily
Sold
Out

Teel
Black and white 9 1/2" x 13" ad for their Liquid Dentrifice. The ad has a photo with several ladies out dancing with their solder's. The ad headline asks "Why lose Beauty that 1 extra minute a week can save?" and mentions brushing "one extra minute" with Teel and plain baking soda. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Dember 13, 1943
Life magazine
0
$8.00
View Dental 5

Temporarily
Sold
Out

Teel
Black and white 9 1/2" x 12 1/2" ad for this Dentifrice. The ad has photos of a young lady looking with concern at the reflection of her teeth in a handheld mirror. She then uses Teel and, before you know it, she is smiling in the arms of her young man. The ad headline warns that "Your own eyes can see this Threat To Beauty yet your teeth can be protected by this simple 1 extra minute a week!" and says that 8 out of 10 adults stand the risk of suffering gumline cavaties.
May 8, 1944
Life magazine
2
$8.00
View Dental 49










BACK TO HOME PAGE