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| Full color 9 1/2" x 13 1/4" ad for Coca-Cola Soft Drink. The ad has a picture of a smiling man wielding a big metal shovel as he shovels snow into a shoulder height pile and the ad's headline claims that "Thirst knows no season". It then says that "Come ice, come snow...it's always summer to your thirst. So any time is the right time to pause and refresh with ice-cold Coca-Cola...the best friend thirst ever had". It then claims that "You're invited to 'The Song Shop'...at your radio. Listen! You'll be glad you did. Columbia network - 10 P.M., E.S.T. Fridays". And then, in the left-hand side of this ad, there is a drawing of a male hand holding up a full bottle of Coca-Cola with the four words under it, "Thirst Asks Nothing More". That says it all. |
January 17, 1938 Life magazine |
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View Coke 37 |
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| Full color 9 1/2" x 13 1/4" ad for Coca-Cola Soft Drink. In this ad we see a drawing of two well-dressed young ladies sitting at a soda fountain drinking Coca-Cola with smiles on their faces. The ad headline says that this is "The good old pause that refreshes" right next to the big red sign that encourages us to "Drink Coca-Cola". The ad then tells us that "There's a bargain counter everybody knows...the soda fountain. It offers you a welcome pause...to relax...and to enjoy the still more welcome pause that refreshes wich ice-cold Coca-Cola...for only 5 cents". Just to the left of these words is a picture showing a lady leaving a full elevator, looking very refreshed, and the operator is seemingly impressed. The picture text here says that "Shopping Won't Tire You Out If You Take Time To Pause And Refresh". |
March 14, 1938 Life magazine |
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$9.00 |
View Coke 78 |
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| Full color 9 1/2" x 13 1/2" ad for Coca-Cola Soft Drink in the Six-Bottle Carton. This ad just makes you feel good as the picture is a drawing of a little girl, dressed up in warm clothes and a hat, sitting next to a big picnic basket with a whole Six-Pack of Coca-Cola being tightly held on her lap. The ad tells you that it is "So easy to take home the six-bottle carton". As the text in the ad reminds us, "The handy six-bottle carton is for your convenience...to provide the pause that refreshes with ice-cold Coca-Cola in your home. All the family will welcome this pure refreshment, pure as sunlight". Next to this text, there is a photo of a lady taking her bottles of Coca-Cola out of the carton and placing them in her refrigerator as the ad text tells us "And it's so easy to keep Coca-Cola ice-cold in your refrigerator". |
April 11, 1938 Life magazine |
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$9.00 |
View Coke 79 |
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| Full color 9 1/2" x 12 1/2" ad shows a large hand holding a full bottle of chilled Coke in front of a steam whistle indicating the end of the day. The only words in the ad is the large headline urging you to "Work Refreshed". This ad is larger than my scanner bed so the outside edges of this ad are not visible in the scanned image. |
September 22, 1941 Life magazine |
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View Coke 18 |
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| "A bright home leads to pleasant living" | October 1941 Better Homes & Gardens |
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| Full color 9" x 12" ad with a patriotic sense to it. The ad has a drawing of a hot soldier on a march with a pack and rifle over his shoulder. He has stopped to wipe his brow and spots a sign that says Drink Coca-Cola which causes him to exclaim "Howdy, friend". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
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View Coke 26 |
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| "Let's talk about homes...and flowers" | November 1942 Better Homes & Gardens |
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| Coke preferred by our fighting men. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | August 30, 1943 Life magazine |
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| "Have a "Coke"=Welcome, Friends...or how to get along in Alaska" Soldiers in wartime Alaska. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | September 20, 1943 Life magazine |
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| Full color 9 1/2" x 13" ad that reminds us that the Taste of Coca-Cola is International. There is a picture of an Allied soldier meeting with some residents of Iceland on a hill overlooking the coast and they are sharing bottles of Coke. The headline says "Have a Coca-Cola = Come, be blessed and be happy...or how to break the ice in Iceland". We get the explanation tht the phrase of greeting in Iceland is "Come, be blessed and be happy" but the form of greeting for Americans is "Have a Coke". |
October 18, 1943 Life magazine |
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View Coke 61 |
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| The Neighbors Show off their Victory Garden | October 1943 Better Homes & Gardens |
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| Full color 9 1/2" x 13 1/2" ad for bottles of Coca-Cola. This ad has a drawing of a fighting man who has returned home from battle and he is on the couch playing with his young child as his wife is sitting on the floor smiling as she has her hand out to touch him and, waiting for them, is a platter containing two bottles of Coca-Cola. The headline for the ad says that it is a "Christmas together...Have a Coca-Cola...welcoming a fighting man home from the wars". The words in the text say that it is a "Time of all times. Home at last...to wife, to child and to family. With Christmas in the air and the tree lighted brightly. All the dreams of a lifetime rolled into one moment. A home-like, truly American moment where the old familiar phrase "Have a Coke" adds the final refreshing touch. Coca-Cola belongs to just such a time of friendly, warm family feeling. That's why you find it in homes, big and small across the nation...the drink that adds life and sparkle to living. A happy moment is an occasion for Coke - and the happy American custom, the pause that refreshes". |
December 17, 1945 Life magazine |
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$9.00 |
View Coke 77 |
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| Full color 10" x 13" ad shows three ladies brown-bagging it at the office. The ad headline has the message "Office lunch...Have a Coke". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 7, 1947 Life magazine |
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View Coke 16 |
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| Full color 9 3/4" x 13 1/2" ad for Coca-Cola Soft Drinks. This ad has a drawing showing a soda fountain where three well-dressed ladies are all meeting as they go over their day as they are each sitting and enjoying a glass of Coca-Cola as the boy who is serving them seems to be really enjoying himself. The ad headline refers to this as the "Get-together Club...Admission 5 cents". The text tells us that "There's a club dedicated to friendliness, wherre the latchstring's always out - the neighborhood fountain. It's a good place to meet friends for a good chat and a good time. The friendly pause that refreshes with ice-cold Coca-Cola is the keynote of its comradeship. And the admission is only the price of a Coke - 5 cents". There is an item under this text that seems to clarify one point and it goes like this. "Coke = Coca-Cola. 'Coca-Cola' and its abbreviation 'Coke' are the registered trademarks which distinguish the product of The Coca-Cola Company". |
1947 Life magazine |
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$9.00 |
View Coke 80 |
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| Full color 9 3/4" x 13 1/2" ad for Coca-Cola Soft Drinks In Glass Bottles. This ad shows a happy picture of a group of young adults sitting on the porch of a house, all enjoying a bottle of Coca-Cola and snacking on a plate full of cookies. The one girl is standing up and seems to be saying that you should "Come on over...Have a Coke". The ad tells us that "When you're feeling neighborly, there's no easier or nicer way to express your feelings than those three familiar words - Have a Coke. When the work's all done and relaxing time comes 'round, folks appreciate a chance to share the hospitality of the pause that refreshes with ice-cold Coca-Cola. It's a custom that people welcome wherever they meet". This ad, like the other ones from 1947, has the item at the bottom of the ad. "Coke' = 'Coca-Cola'. 'Coca-Cola' and its abbreviation 'Coke' are the registered trade-marks which distinguish the product of The Coca-Cola Company". |
1947 Life magazine |
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$9.00 |
View Coke 82 |
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| Full color 7 1/2" x 10 1/2" ad that shows three young ladies sitting at a soda fountain. The ad headline reminds us to "Pause to Refresh...at Everybody's Club". This is an ad from a back cover and has a little staining along the right side. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 16, 1948 Time magazine |
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View Coke 15 |
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| Three color 8" x 11" ad. The ad is actually for Westinghouse but they are discussing a Coca-Cola cup vending machine they have designed. |
February 16, 1948 Time magazine |
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View Coke 14 |
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| Full color 9 3/4" x 13 1/2" ad that demonstrates Coca-Cola and Santa Claus. The ad has a scene where Santa Claus is taking a little bit of time out from his delivering of presents by looking through the refrigerator of one of the houses that he has stopped off at. As he is looking in the refrigerator, seeing the bottles of Coca-Cola that fill the top shelf in it, we notice that there is someone else in the kitchen too. The refrigerator door is being held open by a large, white-haired elf who has a cap that is a Coca-Cola cap and, as he sits holding the door open, he has his other hand to his lips to tell everyone to keep quiet. At the bottom of the ad there is a saying, "Where there's Coca-Cola there's Hospitality". |
December 13, 1948 Life magazine |
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View Coke 73 |
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| Full color 9 3/4" x 13 1/2" ad for Coca-Cola Soft Drink. This is a very unique ad. We are looking in at a soda fountain, through a glass window that seems to be covered with snow and ice. Inside, just past the Red Cooler with the White Lettering on it, there sits a large head wearing a white hat with green stripes in it and is lettered Coca-Cola. This guy has totally white hair, very wide-opened eyes and a hypnotic smile on his face and he is wiggling his forefinger at us, telling us to Come In. The text says that we should "Come in. Thirst knows no season. Refreshment...real refreshment...awaits. 5 cents". Very simple, very powerful, now can I get it out of my mind? |
1949 Life magazine |
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View Coke 81 |
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| Full color 9 3/4" x 13 1/2" drawing of a larger than life Santa Claus drinking from a bottle of Coca-Cola with a huge smile on his face. In the foreground are two little children holding the refrigerator door open so they can load bottles of Coke from a cardboard six-pack onto the top shelf. The ad headline says it all "For Santa". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1950 Life magazine |
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View Coke 19 |
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| Full color 7 3/4" x 10 1/2" ad for the Delicious and Refreshing Coca-Cola and how it helps bring a family together. The ad has a picture of a young Pfc. playing a piano while a younger boy plays a small guitar and sings while a pretty girl leans over the soldier's shoulder while holding a platter that contains three bottles of Coke. The ad headline reminds us that "Serving Coke serves hospitality". | March 1951 Woman's Day |
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View Coke 27 |
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| Full color 7 3/4" x 10 3/4" ad that gives you two very important reasons that you should buy Coke. We see a smiling young lady in a vest and coat pushing a shopping cart filled haphazardly with items with a Six-Pack of Coca-Cola perched high on top. The headline says "For Home and Hospitality" and the text talks about how good it is to be able to offer a bottle to a guest, but how refreshing it is to have one for yourself. There is a caption under an inset that gives a tip to "Keep Coke in the coldest spot in your refrigerator and serve ice-cold...right in the bottle". |
April 1951 Good Housekeeping |
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View Coke 44 |
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| Full color 10" x 13 1/2" ad that claims that "Baseball and Coke grew up together". There is a picture of a young man sitting on the bench, an assemblege of bats behind him, smiling and drinking a Coke. There is another man standing behind him holding a glove as a red flag is flying behind him. There is a string of flags on the right side of the ad. These flags say the 75th Anniversary for the National League, the 50th Anniversary for the American League, the 50th Anniversary for the Minor Leagues and the 65th Anniversary for Coca-Cola. The text of the ad congratulates all of the people who play this game and they say that they "have come to know that all play calls for a pause - the pause that refreshes with ice-cold Coca-Cola. |
May 28, 1951 Life magazine |
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View Coke 66 |
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| Full color 9 1/2" x 13 1/2" ad that is for Ice-Cold Coca-Cola. This ad has the headline that tells you to "Bring Coke into play" and it has a drawing of a couple having a fun time at a bowling alley. The man is sitting there resting as the girl brings him an ice-cold bottle of Coca-Cola as she has another one for herself. They seem very happy and I can't help but think that the bowling alley that they are in looks, I don't know, kinda like somebody's room. The bottom area of the ad has a saying that "Play calls for a pause...the pause that refreshes with ice-cold Coca-Cola". To the left of this text there is a picture of a Coca-Cola pop dispenser that I would really like to have. |
October 15, 1951 Life magazine |
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View Coke 74 |
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| Full color 9 3/4" x 13 3/4" ad has a large, colorful drawing of a jovial Santa sitting at his desk in front of his Good Boys and Girls book with a Coke in one hand and his book of notes in the other.
The ad headline says "...talk about being good!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 10, 1951 Life magazine |
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View Coke 20 |
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| Fisherman with two cokes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 26, 1952 Life magazine |
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| Full color 9 1/2" x 13" ad that calls attention to the Popularity of Coke. There is a picture of a group of young people having a barbecue on a sunny day. One attractive young girl is kneeling in the grass and pulling cold bottles of Coke out of the red Coca-Cola ice chest as every person tries to get her attention in the hope of getting one of the remaining bottles. The headline reminds us that "There's nothing like giving folks what they want" and the text explains that "among things expected at a picnic is ice-cold Coca-Cola". It also suggests bringing it in a picnic cooler and buying it by the case. |
September 1952 McCall's |
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View Coke 48 |
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| Full color 9 1/2" x 12" ad for the joy of sharing a Coke. The ad has a picture of a man in a gray suit with a vest and a yellow tie standing in front of a large brick building in a Fall setting holding one bottle of Coke tight to his chest as he extends another one toward the reader as the headline says "Refresh yourself". In the bottom left corner is a picture of one of the older red metal Coke dispensers and the text talks about drinking Cokes being a wonderful way to make any kind of get-together better. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 15, 1952 Life magazine |
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View Coke 41 |
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| Full color 7" x 10 1/2" ad shows a large Santa smiling as he holds a bottle of Coke while two children are shown underneath him smiling as they seperate and open presents. The ad also has the round "Drink Coca-Cola" emblem. |
December 1952 American Girl & Woman's Day | 0 |
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View Coke 10 |
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| Full color 9 1/2" x 13 1/2" ad that is a larger version of the previous ad. A large, red-cheeked and jolly Santa Claus is holding a bottle of Coke above a drawing of two little children who are opening their gifts with joy. The ad headline says "...and now the gift for thirst". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 8, 1952 Life magazine |
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View Coke 24 |
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| Full color 7 1/2" x 10 1/2" ad that put having a Coke into a picture of a happy-home scene. There is a picture of a family room where the fireplace is roaring with a warm fire. A young mother has come into the room carrying a tray filled with five bottles of cold Coca-Cola and is offering them to her two children who sit before the fire with a bowl of popcorn. The ad headline tells us that "Home-grown fun has lots of flavor" and, under a small picture that shows a man dragging a wooden case of Coke out from the back end of his pickup truck with a wooden bed, is the reminder to "Take enough home". The text mentions the importance, now and forever, of the family circle and tells us how "Coca-Cola fits so properly into this picture". |
February 1953 Farm Journal |
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View Coke 43 |
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| Full color 7" x 10 3/4" ad for the soft drink that the young folks drink. There is a picture of a get-together on a patio with at least a young man and two young ladies gathered around a record player with full and empty bottles of Coke. The ad headline says "For young America at play...pure, refreshing Coke" and the text claims that the two things that are necessary for a party to click are young people and Coke. |
October 1953 Woman's Day |
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View Coke 36 |
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| Full color 7 1/2" x 10 1/2" ad with a drawing of a young man being shown the "Family Photograph" book by the mother of his girl friend. The girl friend is just walking into the room bringing a platter with three bottles of Coca-Cola and is looking at Mom to catch any hints of approval. |
February 1954 Woman's Day |
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View Coke 21 |
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| Full color 7 3/4" x 10 3/4" ad that reminds us that Coke Time should be a "happy family custom". There is a drawing of a mother who is working on her hobby of painting pictures and her two boys, just in from a game of baseball, have come in with three bottles of Coca-Cola, one for each of them and the one that is being offered to a thankful mother. The text tells us that any family event, big or small, should be enjoyed with frosty bottles of Coke. |
October 1954 Good Housekeeping |
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View Coke 51 |
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| Full color 6" x 9" ad with a picture of several people are sitting on the floor enjoying Coke while they talk and play records. The ad headline reminds us that "Almost everyone appreciates the best". |
April 1955 National Geographic |
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View Coke 30 |
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| Full color 9" x 13 1/2" ad that shows a couple and their child dressed for a social function. They are gathered under a red and white umbrella and all three drinking Coke, pouring it from bottles into glasses. The headline says that "Almost everyone appreciates the best" and then shows a bottle of Coca-Cola. The ad text says "A hot sun, a big thirst - and nothing will do but a Coke" and claims that "Fifty million times a day...at home, at work or on the way 'There's nothing like a Coke!'". |
May 23, 1955 Life magazine |
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View Coke 57 |
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| Full color 9 1/2" x 13 1/2" ad with a drawing of a jolly Santa all dressed in his red clothes and his red hat with a ring of white around it and sporting a full beard of white hair sitting there sporting a big wide smile as he holds an opened bottle of Coca-Cola towards his mouth. The headline has the honest appraisal that "Almost everyone appreciates the best" as there is a smaller picture of a pair of twins, female, smiling as they pack a six-pack of Coke into their full grocery cart. There is also a reminder to "See Eddie Fisher on "Coke Time" - NBC Television twice each week". | December 5, 1955 Life magazine |
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| Man pouring a glass of Coke for one of two women. Picture has red background with water droplets to indicate sparkle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | February 27, 1956 Life magazine |
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$7.50 | View Coke 7 |
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| Full color 10" x 14" ad for the many ways and places that Coke is at it's best. The largest picture shows several young adults, with a male and female staring happily into each others eyes as they have their bottles of Coke interlocked, sitting at a table with a blurred background. The other pictures show a couple raiding the refrigerator for Coke, a man painting a small piece of furniture being handed a Coke and two formally-dressed couples sitting with full and empty bottles of Coke around them. The ad headline says "That Great Taste of Coke It puts you at your sparkling best!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1956 Life magazine |
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View Coke 38 |
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| Full color 10" x 13" ad shows a young couple drinking their Cokes. The ad is on a red background with drawn in water droplets on it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 3, 1956 Life magazine |
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View Coke 12 |
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| Full color 6 1/4" x 9 1/2" ad has a softly drawn picture of a couple sitting at a table enjoying Coke while, behind them, a man works at a drawing while others watch. The ad headline says "At Lake Louise, too...'Sign of Good Taste'". |
July 1957 National Geographic |
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View Coke 29 |
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| Full color 6 1/2" x 9 1/2" ad has a picture by Jack Potter of people enjoying Coke in front of a Maharaja's Palace in India. The ad headline describes the Coca-Cola sign as being known "All over the world...Sign of Good Taste". |
October 1957 National Geographic |
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View Coke 28 |
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| Full color 9 1/2" x 13 1/2" ad that tells you, whatever kind of party you are having, serving Coke will make it better. This ad has four pictures of a party that is headlined as "Making Happy Music Together". It shows a man playing a banjo, a lady preparing snacks and then serving them and, the last photo shows the group laying on the floor listening to a tape recorder playing back their feeble attempts at music. |
November 3, 1958 Life magazine |
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View Coke 58 |
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| Full color 7 1/4" x 10 1/2" ad for The Pause that Refreshes. The ad has a picture of a housewife who has stopped her cannister vacuum and plopped down in a living room chair with a glass of Coke and a telephone to take a break during her day of work. The ad headline reminds you to "Be really refreshed...Pause for Coke". |
March 1959 Good Housekeeping |
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| "Be really refreshed...with ice cold Coke" Couple sailing on a bright sunny day with him drinking a coke while she holds the rudder. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 11, 1959 Life magazine |
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| Full color 9" x 13" ad that wants you to realize that a picnic can't really be a picnic without Coca-Cola. Two girls have spread a blanket on the beach and are filling it full of food for an army. Sitting at the back of the blanket is a cooler of Coke and about thirty feet farther back are four people anxiously waiting for the word to come and eat. The headline asks everyone to "Be Really Refreshed...with Cold Crisp Coke!" |
September 1959 Ladies Home Journal |
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View Coke 52 |
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| Full color 9 1/2" x 13 1/2" ad that asks you to "Be Really Refreshed...Pause for Coke". The picture shows a couple who are working on their beautiful garden. The man is intently peering at a bloom and his wife, while his attention is diverted, is taking a big swig from a cold bottle of Coca-Cola. The text refers to drinking a Coke as experiencing "Refreshment in Bloom". |
November 30, 1959 Life magazine |
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View Coke 53 |
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| Full color 9 1/2" x 12 1/2" ad for the soft drink that always refreshes. The ad has a picture of a young lady in a white prom dress standing shyly in front of a pink curtain with her eyes tightly closed in indecision. Reaching into the picture are four male arms covered in the sleeves of dark tuxedoes each offering her a bottle of ice-cold Coke. Each bottle is uncapped and has a straw protruding from the tops as the boys hope that the favorite drink will impress this pretty girl. The ad headline encourages you to "Be really refreshed!" with the drink that "refreshes you best". |
January 16, 1960 Saturday Evening Post & May 1960 Holiday |
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| Full color 10" x 13" ad that presents Coke to us in an unusual way. There is a drawing of a body of water with a small, two-foot wide piece of ice floating in it. On this piece of ice sits a bottle of Coke, filled, a glass filled with Coke and a paper cup that says "Have a Coke" and it is filled with Coke. The text of the ad gives the information that "Coke means only Coca-Cola...and Coca-Cola means only Coke...each is a Registered Trade-Mark which identifies only the product of the Coca-Cola Company" |
July 11, 1960 Life magazine |
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View Coke 67 |
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| Full color 9 1/2" x 13" ad with a photo of a gas station, one of the older kinds where you had to drive in and you never left your seat. A lady is parked there in her red convertible with the top down as the man in his uniform stands next to the car, holding the gas hose and looking in. The lady, though, is paying no attention to the man as she sits there working on a big bottle of Coca-Cola as she smiles at the dog sitting there who is almost the same size as the lady is. The dog sits there staring at the young man who stares back at the dog. The text tells us to "Be really refreshed! Pause for a Coke. Only Coca-Cola gives you the cheerful lift that's bright and lively...the cold crisp taste that deeply satisfies! No wonder Coke refreshes you best!" |
October 3, 1960 Life magazine |
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$7.50 |
View Coke 70 |
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| Full color 9 3/4" x 13 1/4" ad that has that Valentine's Day feeling for Coca-Cola. The ad has an overhead view of a couple dancing and the lady has a pink dress on with red hearts scattered all around the dress. She has the dress spread out and her date, who is wearing a dark tuxedo, is helping her illustrate the fact that she has hearts on it. In the upper right hand corner of the ad there is a table with a white top and two Coke's sitting on it with a single chair with a heart-shaped seat on it. The ad headline says "What a Refreshing New Feeling" just below the Zing! that is shooting across the picture. The ad says "What a special zing...you get from Coke! Enjoy that dance-all-night zest with the cold crisp taste and lively lift of Coca-Cola! Remember, Coke refreshes you best!". |
February 17, 1961 Life magazine |
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View Coke 72 |
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| Full color 9 3/4" x 13 1/4" ad that has a different view of a refreshing picnic. It seemed to be a cool day, maybe a little bit overcast, and the couple decided to go on a picnic. But, it began to rain. Just a sprinkle first so they set everything up on the picnic table. Then it began to rain harder and everything went from the picnic table to underneath. The food on plates, the basket and the opened Coca-Cola's came down. Everything but the tablecloth and the cooler, that just happened to be marked Coca-Cola, went under the table. The headline says "What a Refreshing New Feeling...what a special zing...you get from Coke! Sparkle like sunshine in a sudden shower with the lively lift of ice-cold Coca-Cola. Remember, Coke refreshes you best". |
April 7, 1961 Life magazine |
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View Coke 71 |
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| Full color 9 1/2" x 12 1/2" ad for the soft drink that is best to Celebrate with. The ad has a picture of a young couple who, still wearing their graduation gowns, are running down the cement steps in excitement as they hold their diplomas and a bottle of Coke in the other. The ad headline says "What a Refreshing New Feeling...what a special zing...you get from Coke". The ad mentions it being available in Regular or King Size and has a picture that shows the difference in the bottles. |
May 9, 1961 Look magazine & May 12, 1961 Life magazine |
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View Coke 31 |
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| Full color 9 1/2" x 13" ad for the "Refreshing New Feeling" that you get with Coke. There is a picture of two ladies who have embarked on a day of shopping. They have stopped off somewhere for a bite to eat and are sitting at a circular white table with petitte sandwiches and glasses of ice-cold Coke. Their packages have been dropped to the floor and their faces are filled with smiles as they concentrate on their glasses of Coke leaving the sandwiches for later. The text mentions "what a special zing...you get from Coke" and claims that a stop WITH Coke will "send you back shopping with zest". |
November 24, 1961 Life magazine |
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View Coke 45 |
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| Full color 9 1/2" x 12" ad for the wonderful taste of Coke. The ad has a picture of a couple that are riding up to the top of the ski slope in a chair lift that has them enclosed in a red pod. The man is taking a drink from his bottle of Coke and the word "Zing!" is floating into the mountain air. The ad headline assures you that "Only Coke gives you that Refreshing New Feeling". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 13, 1962 Look magazine |
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$7.50 |
View Coke 32 |
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| Full color 9 1/2" x 12 1/2" ad with several different small photos of Coke being cooled and being enjoyed. There are seven different sections of text that say "Coke means only Coca-Cola...and Coca-Cola means only Coke...each is a registered trade-mark which identifies only the product of The Coca-Cola Company". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 24, 1962 Life magazine & October, 1962 McCall's |
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$7.50 |
View Coke 22 |
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| Full color 9 1/2" x 13 1/2" ad that highlights the Pick-Me-Up that a Coca-Cola will give you and your friends. Pictured are three ladies who are in the middle of a busy day of Christmas shopping and have stopped at a Soda Fountain to have some burgers and a Coke. They sit talking as they slip their shoes off and the ad reminds us that "Only Coke gives you that Refreshing New Feeling...that special zing...right down to your toes". |
November 1962 Holiday & November 20, 1962 1 |
$7.50 |
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Coke 50 | |
| Full color 9" x 12" ad has a photo of a lady in a red dress sitting at a table with a man who seems to be wearing a clown suit. The are both drinking Coke but their eyes are only on each other. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 1963 Better Homes & Gardens |
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$7.50 |
View Coke 25 |
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| Full color 10" x 13" ad that shows you what you will be offered if you are popular. The ad has a picture of the beach where an attractive lifeguard in a red bathing suit is sitting on her white tower and smiling as what seems like every young man at the beach has come and is raising an ice-cold bottle of Coke toward her in an effort to win her favor. The ad text asks you to "Salute fun in the sun with an ice cold Coca-Cola". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 16, 1963 Look magazine |
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$7.50 |
View Coke 39 |
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| Full color 9 1/2" x 13" ad that tells us that Big Jobs call for a Coke. There is a picture of a couple who are working on bathing their Sheepdog. The man is squatting down and working on the patient dog who is sitting on a galvanized tub while the woman is on the other side of the tub laughing as she enjoys her Coke. The man's Coke is sitting next to him waiting for the completion of his job so that he can enjoy the "lively lift in the spirited, never-too-sweet taste of Coke". |
August 23, 1963 Life magazine |
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$7.50 |
View Coke 60 |
Temporarily |
| Full color 9" x 12 1/2" ad with another way to enjoy Coke. The ad has a picture that shows an opened bottle of Coca-Cola waiting to be poured into a glass that is filled with some unusual ice cubes. Behind these is a plastic ice cube tray that is filled with ice cubes that had different berries, cherries, mint and lime dropped into them before it was frozen. The ad calls it a "Refreshing New Feeling". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 24-31, 1963 Saturday Evening Post & August 27, 1963 Look magazine |
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$7.50 |
View Coke 34 |
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| Full color 10" x 12" ad showing an attractive lady at a sporting event having bottles of Coke passed to by all the admiring men around her. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 25, 1963 Life magazine |
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$7.50 |
View Coke 13 |
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| Full color 9 1/2" x 12 1/2" ad that reminds you that "things go better with Coke". There is a picture of a very attractive lady sitting at a soda fountain with a bacon, lettuce and tomato sandwich in front of her. Her attention is drawn away from the magazine she is reading, one that has a full page picture of her in it, by a male hand that is reaching into the picture with a filled glass of ice-cold Coke. She has somewhat of a bemused smile on her face as she seems to be staring at the man who is offering her the liquid, sizing him up. The text, as always, reminds us that "People go better rereshed. The never-too-sweet taste of Coca-Cola gives a special zing...refreshes best!". |
March 13, 1964 Life magazine & April 7, 1964 Look magazine |
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$7.50 |
View Coke 42 |
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| Full color 9 1/2" x 13" ad with a picture that gives you an idea just what the taste of Coke is really like. The picture shows a glass filled with Coke sitting amongst ice-covered branches on a cool, crisp morning. The ad says that "You'll go better refreshed. The never-too-sweet taste of Coca-Cola gives that special zing...refreshes best". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 16, 1964 Look magazine |
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$7.50 |
View Coke 40 |
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| Full color 9 1/2" x 13" ad with a picture of two identical-looking young women each with the same color hair and wearing the same robes as they are sitting under similar-looking hair dryers. Oh yes, they each have a bottle of Coca-Cola with a straw in it in front of them. The caption under the picture asks if the "Heat's on? Time for the unmistakable taste of ice-cold Coca-Cola. Lifts your spirits, boosts your energy". It then ends with the phrase "Things go better with Coke". |
February 12, 1965 Life magazine |
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$7.50 |
View Coke 69 |
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| Full color 9 1/2" x 12" ad has a photo taken from high up an Autumn tree. The photo shows a young couple who were busily working on gathering leaves from their yard before they stopped to enjoy bottles of Coke. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
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$7.50 |
View Coke 23 |
Temporarily |
| Full color 10" x 13" shows a pair of twin girls in matching white outfits riding a tandem bike that is carrying Coke, one six-pack tied down to the front and two more tied down to the back. The headline in the ad tells you "For extra fun...take more than one! Take an extra carton of Coke". I don't really know how they have done it but it seems like the bicycle is actually going. | June 10, 1966 Life magazine |
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$7.50 |
View Coke 11 |
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| Full color 10" x 13 1/2" ad with a giant photo of a glass marked "Drink Coca-Cola" on it sitting behind a big burger with lettuce and a tomato on it as it sits under a sesame-seed bun. The large white headline tells you that "For the taste you never get tired of" before finishing with the statement "Coca=Cola is always refreshing...that's why things go better with Coke after Coke". |
March 10, 1967 Life magazine |
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$7.50 |
View Coke 68 |
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| Full color 10" x 13 3/4" ad that is for the refreshment that you would get from Coca-Cola with Ice Cream. The headline at the top of the ad says that "Coke has the taste you never get tired of. And ice cream tops it off. It's summer's coolest cooler. Ever try it? The most refreshing way under the sun to make things go better, Coke after Coke after Coke". Pictured in this ad is a glass of Coke sitting there with the "Drink Coca-Cola" label facing us.The pop is bubbling and fizzing as someone is preparing to place a big spoonful of Vanilla Ice Cream into the glass. Looks good. |
July 28, 1967 Life magazine |
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$7.50 |
View Coke 76 |
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| Full color 10" x 13 1/2" ad with a Surfing theme. There is a close-up picture of a bottle of Coca-Cola with the image of a man surfing the ocean visible in the bottle. The headline says "Wave after Wave, Drink after Drink" and the text talks about riding the big one all the way in then rewarding youself with a Coke. The ad is careful to describe the things about Coke that have always been enjoyed including the fact that you can get it cold. |
July 19, 1968 Life magazine |
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$7.50 |
View Coke 56 |
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| Full color 10" x 12 1/2" ad with a Fishing Theme. The ad features a close-up of a half filled bottle where, when looking inside, you can see a man surf fishing. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 26, 1968 Life magazine |
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$7.50 |
View Coke 17 |
Temporarily |
| Full color 9 1/2" x 13 1/2" ad with another activity where Things Go Better With Coke. There is a large bottle of Coca-Cola, partially drank, and a view of a couple at the beach running with a kite that is just getting up in the air. The headline asks you to "Tell your Thirst to go Fly a Kite". It also tells you that Crackling Cold Coca-Cola is the best way to beat the heat on 90 degree day but it doesn't have to be hot to enjoy it. |
August 2, 1968 Life magazine |
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$7.50 |
View Coke 63 |
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| Full color 9 1/2" x 13 1/2" ad that brings attention to some of the amazing sensations in life, ones that are in addition to drinking a Coke. There is a picture of a giant bottle of Coca-Cola with an inset image of a roller coaster speeding down the track as the many passengers shriek and yell. The text claims there is "No sensation like it!" before clarifying itself by adding "The roller coaster is fun, too". The text goes on by having you picture yourself being hot and draggy, "limp as week-old lettuce", before reminding you of the effect that having a "brisk and bright and frosty cold" Coke will have on your day. |
August 16, 1968 Life magazine |
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$7.50 |
View Coke 46 |
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| Full color 9 1/2" x 13 1/2" ad with a Cook-out on the Beach theme. There is a large bottle of Coca-Cola shown in the ad that has the top of the bottle empty. In this clear area we can see several people cooking over a campfire at the beach and drinking Cokes as their delicacy simmers in a pan. The text claims that "The Great Outdoor Life goes even greater with Ice-Cold Coca-Cola". They want us to believe that "Actually, food isn't any better with Coke. It just tastes that way.". They say that "cans" will make your outdoor experience even better. |
August 23, 1968 Life magazine |
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$7.50 |
View Coke 59 |
Temporarily |
| Full color 10" x 13 1/2" ad that has a tie-in with McDonald's Restaurant. The ad has a photo of two cups filled with Coke sitting on a red countertop. The ad headline lets you know that "When you order Coca-Cola, you get Coca-Cola". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | September 20, 1968 Life magazine |
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$7.50 |
View Restaurant 11 / Coke |
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| Full color 7 1/4" x 10 1/2" ad that offers a 16" x 27" pop art poster of singer Aretha Franklin. The poster is pictured in the ad, showing the Queen of Rock singing, and there is a coupon that when filled out and mailed in with 50 cents would have the poster on its way to your bedroom wall. |
October 1968 Hot Rod |
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$8.00 |
View Coke 47 / Aretha Franklin |
Temporarily |
| Full color 7 3/4" x 10 3/4" ad for their Drive Like a Pro Contest. There is a picture of a pit crew servicing a stock car on a track and the headline asks you to "Tell us what you think is happening in this pit and you may win one of six 1969 Buick GS 400 Sport Coupes". The Coca-Cola company wants people to drive like pros and they feel that this car will make it more possible. The ad also mentions a Pit-Stop Poster Offer where four different posters were available for $5.00. |
October 1968 Hot Rod |
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View Coke 62 |
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| Full color 7 3/4" x 10 3/4" ad that reminds everyone that Christmas is a very important time to offer Coke. The ad has a bottle of Coca-Cola with the cap already off, sitting in a bed of crushed ice and the headline calls it "Santa's little helper". It reminds you that if a Coke tastes good to you while trimming the tree and wrapping presents, just think how good it will taste to the big guy as he goes from chimney to chimney. |
December 1968 Hot Rod |
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$7.50 |
View Coke 49 |
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| Full color 9 1/2" x 14" ad that makes another medicinal claim for the value of Coke. There is a picture of a chilled bottle of Coca-Cola sitting in the middle of a field with wildflowers under a headline claiming that it "Relieves spring fever". The text talks about not feeling guilty about having a Coke but warns that you may not feel like going to work until you have it finished. |
May 16, 1969 Life magazine |
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$7.50 |
View Coke 54 |
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| Full color 9 1/2" x 13 1/2" ad for the fact that Coke is the Real Thing. There is a picture of two bottles of Coca-Cola sitting and chilling in a bed of ice. There is an inset picture that shows a couple astride a motorcycle who have stopped in the road and are talking to another couple who are sitting in an antique car. The headline there states that "Real life calls for real taste. For the taste of your life - it's Coca-Cola. Here and now." |
November 14, 1969 Life magazine |
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$7.50 |
View Coke 64 |
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| Full color 9 1/2" x 13 1/2" ad that wants you to know for sure that "It's the real thing. Coke". The ad shows a glass filled to the top with ice and Coke behind a bottle opener and the cap from the bottle. The text works on convincing you that "Real life calls for real taste. For the taste of your life - Coca-Cola". |
February 20, 1970 Life magazine |
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$7.50 |
View Coke 55 |
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| Full color 9 1/2" x 13" ad for New Look of Coke with actress Raquel Welch. The ad shows Ms. Welch clad in a white outfit sitting on the floor and looking blankly at the camera. The headline says "Love the new look of Coke" and shows several groovy Fashion Squares that were available from Coke. There is also mention made of Raquel appearing on CBS-TV on April 26 |
April 17, 1970 Life magazine |
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$8.00 |
View Coke 65 / Welch ad |
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| Full color 10" x 13 1/4" ad that is calling your attention to Coca-Cola in Cans. Plastered across the top of this ad is the five word beginning to this ad, "It's the real thing. Coke" and, below it, is a picture of cans of Coca-Cola, sitting on a bed of ice cold ice. You can see the frost on the cans and the cans just look as though they are really cold. At the bottom of the ad there is a message saying that "Real life calls for real taste. For the taste of your life - Coca-Cola". |
August 21, 1970 Life magazine |
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$7.50 |
View Coke 75 |
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| Full color 9 1/2" x 13" ad has a tie-in with McDonald's Restaurant. The ad has a photo of a well-marked Coca-Cola dispenser pouring liquid refreshment into a McDonald's cup. The ad headline reminds the public that "At McDonald's we serve you the real thing." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 1, 1972 Life magazine |
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$7.50 |
View Restaurant 10 / Coke |
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