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| Avis |
Full color 9 1/2" x 13 3/4" ad that advertises Avis Rent-A-Car. This ad has a picture with a drawing of the sun in a blue sky and a family of four receiving a Ford Convertible from an Avis representative. The headline says, "Don't just Rent A Car - Reserve With Avis". It then says that "Avis confirms and guarantees delivery at your destination. You get the car you want - sparkling new Fords or other fine cars. Ask about world-wide Avis "Rent-It-Here - Leave It There" service. Low rates include gas, oil, service, insurance throughout the U.S. and Canada. A local call to Avis or your travel agent reserves a car anywhere in the world". There is another box in the lower left-hand corner that says "Here's How You Save". The three ways are "You save money with special Avis vacation rates; You save precious vacation days with the Avis Fly - Drive Plan...have more time to spend at your destination; You can make further savings with many airline family fare and round-trip ticket plans". |
July 1958 Holiday |
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$7.50 |
View Car Rental 6 |
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| Hertz |
Three color 9 1/2" x 13 1/2" ad for their Driv-Ur-Self System. There are two pictures of people standing next to cars they have rented from Hertz, one a man who got his for Business and the other a man with his family who got his for pleasure. The headline asks you to "Check all these Advantages you'll enjoy at home or away when you Rent a New Car from Hertz and Drive it yourself". It talks about being Convenient wherever you are, giving you Private Car Pleasure, being As easy to rent as A, B, C..., the ability to make Reservations, the existance of Hertz National Courtesy Cards and their Reasonable Rates. The ad gives one example of an average rate and mentions that they rented Trucks too. |
February 1949 Holiday |
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$8.00 |
View Car Rental 2 |
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| Hertz |
Three color 9 1/2" x 13 1/2" ad that discusses the reasons that Hertz should be where you rent a car. The ad is written as though your favorite Uncle is giving you advice starting with the headline "Here's why we so often Rent A Car from Hertz". There are family snapshots shown of momentous moments and the car rented from Hertz has managed to sneak into tach of them. There is a list of "advantages" to renting from Hertz and the claim is made that "You can Rent a New Car from Hertz as easy as A-B-C". |
May 22, 1950 Life magazine |
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$8.00 |
View Car Rental 3 |
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| Hertz |
Full color 9 1/2" x 13 1/2" ad that shows you how you can increase your fun on vacation. There is a picture of a Red Convertible parked on the beach in Fort Lauderdale with a group of people sunning and playing. The headline says you can "See more...Do more...Have more fun! the Hertz Rent-A-Car Way!" There is another picture of a car parked on a snow-covered sking area and a third picture shows a man standing in the Santa Eleno Canyon with a horse. I am not sure but I don't think that Hertz rents them. The text talks about "Hertz Service: What it is and how to get it." |
December 1954 Holiday |
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$8.00 |
View Car Rental 5 |
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| Hertz |
Full color 10" x 14" ad for the No. 1 Car Rental Company. There is a picture of an attractive young lady weaing a Hertz cap and uniform and holding up a car key with the hope of enticing you into coming in to rent. The headline says that you can "Drive it as your own! (Get the Hertz idea)" and the text gives you more details. It claims you will be able to drive "a hining, new Powerglide Chevrolet Bel Air or other fine car" and the picture at the bottom of the page shows a man driving a Plum and White 1957 Chevrolet 4-Door down a residential street past a slow-walking postal carrier. The text talks about how simple it is to rent a car from Hertz at the average price of $8.00 per day, with an 8 cent per mile charge, and the different ways you can pay for it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
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$7.50 |
View Car Rental 1 |
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| National Car Rental |
Three color 9 1//2" x 13" ad for a National Credit Card for those of you who rent cars more often than others. The headline claims that "Our Little Green Card cuts Red Tape" and the text explains that this will make you bookeeping easier by already putting the costs of car rental in one place. They claim to have 1219 locations around the country to rent a GM car or another fine make. |
December 1967 Fortune |
1 |
$7.50 |
View Car Rental 4 |
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