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| Aluminum Company of America |
Three color 9" x 12 1/2" ad for their Priming Paint that is made from tiny flakes of Aluminum and will guarantee you a More Lasting Paint Job. Their theory is that the aluminum in the primer will protect the wood of your house, keeping it from checking and rotting, as well as allowing the important oils in the top coat that is brushed over this Aluminum Primer to stay on top where they will do the most good making the paint last. This Priming is claimed to stick to your wood better and "it adds little, if anything, to the cost of the job but adds years to life of your paint". The instructions given "For Best Results" seem to indicate that the aluminum flakes are purchased seperately and mixed into the primer of your choice. It mentions that the Alcoa Albron pigment was available in either paste or powder. |
November 1938 Better Homes & Gardens |
1 |
$8.50 |
View Paint 7 |
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| Aluminum Company of America |
Three color 9" x 12" ad for their Aluminum House Paint. This ad offers advice on "How to paint your New Home cheaply" by suggesting a first coat of Aluminum House Paint and two topcoats. They consider this the cheapest way because it should be longer before you need to paint your house again. They admit that you can "get by" with only one topcoat but it is not as good as doing it there way. |
April 1939 Better Homes & Gardens |
1 |
$8.50 |
View Paint 10 |
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| Dutch Boy |
Full color 7 3/4" x 11 3/4" ad that illustrates the difference between Cheap Paints and their White Lead Exterior Paint. This ad, describing a product later deemed to be a hazard to our health, shows how the Cheap Paint will chip and flake-off causing you to have to scrape and burn what it is still left on before repainting you house. Dutch Boy, with that amazing Lead, "wears down by a slow gradual chalking". This will leave a smooth, unbroken surface which will make it easier to repaint. The ad also talks about the Dutch Boy Easy Payment Plan and mentions the various locations where the National Lead Company, the parent company, was located. |
March 1937 Better Homes & Gardens |
1 |
$9.50 |
View Paint 6 |
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| Dutch Boy |
Full color 9 1/2" x 13 1/2" ad for their Wonsover Inside Oil Paint. There is a picture of a room that has been brightly done with this paint and the Dutch Boy bringing you "The Inside Story of 'Dutch Boy' Wonsover the once-over Inside Oil Paint". There are little hints around the page saying "To make rooms smile brightly", "Just Wonsover lightly!", "One Coat makes rooms new!" and claims that it is "Really Washable too!". At the bottom of the page is the name of the parent company which was the National Lead Company. |
May 9, 1949 Life magazine |
1 |
$9.00 |
View Paint 5 / A Good Idea |
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| Dutch Boy |
Full color 9" x 12" ad for their 5-year house paint. The ad has a picture of a white house that was painted 5 years ago using the Dutch Boy House Paint and, needless to say. it looks pretty good. The ad text talks about it costing more than the other paints but that it saves money by having to paint less often and that it comes in "white and a wide range of new fade-resistant colors". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 Better Homes & Gardens |
1 |
$7.50 |
View Paint 2 |
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| Glidden |
Full color 7 1/2" x 10 3/4" ad for their New Decorator Colors of their Wonder Paint. The text talks about the Deep Colors now available and shows the same room painted in Berkshire Green, Wineberry, Colonial Blue and Monterey Brown. It also talks about some of their other products such as their Spred Satin which was "the original synthetic rubber base paint", Japalac which was a ultra-white enamel and Florenamel which was a scuff-resistant finish for floors. |
April 1951 Good Housekeeping |
1 |
$8.00 |
View Paint 13 |
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| Glidden |
Full color 9 1/2" x 13 1/2" ad for their New Homogenized Spred Satin. The headline says "Now: the easiest wall paint to use...and it washes like enamel" and the ad has seveal pictures talking about it's selling points while illustrating different colors that were available. They said that it was Creamy smooth - no tedious stirring, that it was the Easiest wall paint to use, It wears like enamel, washes even better, you can (painting over all of that beautiful woodwork that years later, people spent hours stripping), Most colors cover in one coat (Pictured is a roller going across wallpaper) and that Grease or "steam" can't harm the finish. |
April 5, 1963 Life magazine |
1 |
$7.50 |
View Paint 12 |
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| Kem-Tone |
Full color 7 1/2" x 10 3/4" for their Super Kem-Tone Paint. There is a picture of a living room that has been painted with their Spanish Brown color and the headline calls it "Beauty in Brown". The text mentions their "deep tones, gorgeous imtermediate shades and lucious pastels" and claims they are So easy to Apply and Guaranteed Washable. The ad gives a list of seven leading paint companies that handle their product and it also mentions their regular Kem-Tone and their Kem-Glo. |
April 1951 Good Housekeeping |
1 |
$8.00 |
View Paint 9 |
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| Martin Marietta |
Full color 9 1/2" x 13" ad for their Space-Rated Paints. The ad includes a picture of a rocket lifting off and pictures of things around the house (exterior of the house, ineerior walls and the family boat) that you could protect by using this product. The text talks about how this company has learned from making paint for equipment at the Cape and they have used this knowledge to make a better paint for around the house. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1963 Life magazine |
1 |
$7.50 |
View Paint 3 |
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| Martin-Senour |
Full color 9" x 12" ad that tells you to "End color confusion with Color Unlimited". There is a picture of a couple staring at some fabric in their house while squares of different colors float through the air. The text describes their abilities which include custom-mixing and claims that now you can match the colors of your furniture and drapes rather than the other way around. |
June 1952 House Beautiful |
1 |
$8.00 |
View Paint 14 |
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| Pittsburgh Paints |
Full color 9" x 12" ad for their Sun-Proof House Paint. The ad has two pictures of houses that have been painted from some of the "More than a hundred colors to choose from". The ad headline asks you to "Let the magic of color give your home a new personality!", claims that "You'll be proud of that 'Just-Painted' look for years..." and claims that this is "The only house paint with fume-resistant pigments and Vitrolized Oil". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 Better Homes & Gardens |
1 |
$7.50 |
View Paint 1 |
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| Pittsburgh Paints |
Full color 9 1/2" x 13" ad with Arthur Godfrey. The ad has several pictures of this personality, one is just a head shot of his smiling face and the other shows him seated behind his CBS radio microphone with his hand on a can of their Sun Proof paint. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 9, 1965 Life magazine |
1 |
$7.50 |
View Celeb Male 158 / Pittsburgh Paint |
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| Rocktite |
Three color 4 1/4" x 12" ad that is for Rocktite Stucco and Masonry Paint. This ad starts off with a couple, and their dog, standing and looking at their house as they felt "Our house had the Masonry Miseries". They then said that "We hated to admit we lived in such a discolored, streaked house, but what can you DO to masonry. Well, our painter used Rocktite...the special paint for stucco and masonry". The next picture is of their house shining and the ad claims that "Now the house looks NEW and BEAUTIFUL...and the painter says it will stay that way a long, long time". Near the bottom of the ad, it claims that "Rocktite is the ideal paint for all porous masonry surfaces. It "bonds" to the surface - actually becomes part of it. Seals the pores against moisture. Comes in 8 attractive and enduring colors. Ask your dealer for booklet showing the colors or write: Wesco, Matteson, Ill". |
August 1947 Better Homes & Gardens |
1 |
$8.00 |
View Paint 16 |
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| Sherwin-Williams |
Full color 9 1/2" x 13 1/2" ad for their House Paint. There is a picture of a white house on a lake with the painting of it just about finished and the headline warns you "Don't be fooled when you buy house paint!". SWP House Paint claims to be "Weatherated for your protection against..." and it gives a list of seven different problems that this paint promises that you won't have to deal with. The ad shows an assortment of the different types of paint that were available to paint your house, inside and out. |
May 22, 1950 Life magazine |
1 |
$8.00 |
View Paint 11 |
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| Sherwin-Williams |
Full color 7 3/4" x 10 3/4" ad for their Super Kem-Tone paint. The ad has a set of pictures of a room in a house. In the first picture the husband and wife are sleeping and the wife is having a dream where her husband is painting this room and the second picture shows them both standing in this room with it's new color, wife happy and husband proud. The caption says "Yesterday a dream...Today a dream room" and the text claims that "It's this easy with speedy Super kem-Tone". The text talks about the durability of this product and lists the many surfaces that it can be applied to while giving a price of $5.89 per gallon. |
June 1956 Good Housekeeping |
1 |
$7.50 |
View Paint 4 |
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| Sherwin-Williams |
Full color 9 3/4" x 13" ad that asks you "How to make furniture look beautifully old before its time". The answer is to use Sherwin-Williams paint because it is sold at a place that is "More than a paint store". There are two photos, one shows an attic filled with furniture that is felt to be looking too old to fit in and the second picture shows a woman working on making the same furniture very attractive by todays standards. It says that "You'd expect a paint store to tell you the whole world should look bright and new. But we're telling you some things should look old and beautiful. And if one of the oldest paint companies in the world can't appreciate the beauty of an old finish, who can". They talk about their Sherwin-Williams Classic Antiquing and Wood Tones kits and how to use them. It is said that they have easy explanitions to use and, to put it simply, "You name it. We've got it". |
December 10, 1971 Life magazine |
1 |
$7.50 |
View Paint 15 |
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