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| Century |
4 3/4" x 13 1/2" ad for Two of their New Boats. The headline calls attention to "Two New Beauties by Century" and has colorful drawings of their 17 1/2' Sea Maid and their 17 1/2' Resorter. The Sea Maid is identified as being a Runabout and the caption mentions items such as seven motors to choose from and a top speed of 44 m.p.h.. The Resorter is called a Utility Model and the caption mentions many of the things you can do with this boat plus the choice of seven different motors too but the top speed of this boat ranges from 31 to 44 m.p.h.. The text refers to these boats as being "designed to be the most beautiful boats on the water" and assures you that they design boats for Outboard as well as Inboard motors. They offer a piece of advice too, "the earlier you see your Century dealer, the earlier you'll get a Century beauty." |
April 1947 Holiday |
1 |
$8.00 |
View Boating 63 |
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| Century |
Black and white 6 1/2" x 9 1/2" ad that shows a slightly overhead view of the new 196 Coronado 21'. The boat, as it is shown, looks to be very smooth and a good running boat. The headline says "There's something about a Century" and there is a view of the driving compartment. The first few sentences are about how you can and will tell that this boat is special. You can "tell it at a glance" or"You can feel it the moment you step on board". You can "Just touch the wheel" then you can "turn the key and feel how your Century comes alive". They claim that "Century models are priced from $1490 to $7950" and for those of you who so desired, "Convenient monthly payments can be arranged". |
March 1961 Holiday magazine |
1 |
$7.50 |
View Boating 69 |
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| Champion |
Three color 7 1/4" x 5" ad for their line of Outboard Motors. The ad headline calls it "Motor Magic" and talks about a test where a boy under 8 years old and a man 83 were both able to start this engine with one pull. The ad has a drawing of the 4.2 H.P. Deluxe Single. |
November 1947 True magazine |
1 |
$8.00 |
View Boating 15 |
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| Chris-Craft |
Full color 9 1/2" x 13 1/2" ad shows a 22-foot 8-passenger Custom Sportsman blasting through the water. This is near the end of World War II and some companies were already making plans to begin peacetime production and Chris-Craft was saying that deliveries of their boats "will begin shortly after wartime restrictions are relaxed". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 9, 1945 Life magazine |
0 |
$8.00 |
View Boating 6 |
Temporarily |
| Chris-Craft |
Full color 9 3/4" x 13 3/4" ad for the 1953 Chris-Craft Boats. This ad starts off by saying that you could "Command a NEW 1953 Chris-Craft" and then shows a few examples of what they were offering. At the top they show a schematic of the New 50-foot Chris-Craft Catalina with Super De Luxe Sun Deck, a boat that seems to be capable of letting 11 people have a good time. Then, below this one, it shows the New 35-foot Chris-Craft Express Cruiser and the New 24-foot Chris-Craft Holiday. At the bottom of this ad it tells you to "See your Chris-Craft Dealer for information on all new 1953 Chris-Craft. There is one especially for you! Prices range from $49 for a Chris-Craft Boat Kit up to $129,930 for a Chris-Craft Motor Yacht". |
March 16, 1953 Life magazine |
1 |
$8.00 |
View Boating 72 |
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| Chris-Craft |
Black and white 9 1/2" x 13 1/2" ad that shows a few of the 35 Models that comprise the catalogue of products they were offering to the public. Above the headline "How to be a happy family...Command a Chris-Craft!" is a large picture of a large boat, the 53-ft Conqueror , filled with happy people and cruising comfortably across the water. Below this picture are smaller ones of other products, their 18-ft Riviera Runabout, their 16-ft Outboard Express Cruiser Boat Kit, one of their 15-ft Land Cruiser Kits meant for land use, a picture of one of their Boat Trailers which went from 300 to 2200 lb capacities and one of their Marine Engines, ranging from 60 h.p. thru 160 h.p. and "priced to please". The text talks about offering boats that are ready-to-go or products that were available in kits that would allow you to save money and have the fun of putting it together yourself. |
November 9, 1953 Life magazine |
2 |
$8.00 |
View Boating 60 |
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| Chris-Craft |
Black and white 7 1/2" x 11" ad that announces the New 1958 Chris-Craft Sea Skiffs. The ad has pictured three of these boats; an action-packed 40-ft Semi-Enclosed Cruiser, a 30-ft Semi-Enclosed Cruiser and a 26-ft Fisherman. The ad says that this will give you "Round-bilge boating at its best with a bonus of lapstroke strength and performance and modest Chris-Craft price tags (from just $2660)". Then the ad says that "For qualilty, performance and value, you dollar goes further when you buy a Chris-Craft Sea Skiff. And there's a greater return on you investment should you sell. Here's why. Fast, dry seaworthy performance. Exceptional maneuverabliity and handling ease. Exclusive Chris-Craft Sea Skiff Scaler in seams and joints...dependable worm-and-pinion, rod-to-rudder steering...skeg to protect bottom...fuel tank vented overboard...greater speeds - all incorporated in a round-bidge, lap-stroke design with sturdy, double-strength construction where it counts for lasting confidence afloat. Prices may never again be as modest, so buy now." There is a chart that gives the model size, speeds to and the priced from. |
May 1958 Holiday |
1 |
$8.00 |
View Boating 71 |
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| Chris-Craft |
Full color 8" x 11 1/2" ad for their current line of Sea Skiffs. The headline calls attention to "The leaders in design, power, performance!" and introduces the "All New 1960 Chris-Craft Sea Skiffs". Pictured in the ad are the New 40-ft Hardtop with optional fishing bridge, the New 32-foot Hardtop Cruiser which sleeps 6 and is capable of speeds of up to 33 mph, the New 18-ft Open which seats 6 and is capable of speeds of up to 31 mph. The bottom picture in the ad is an overhead shot that shows a 23-ft Ranger, a 20-ft Open and a 36-ft Hardtop Cruiser floating together as the occupants converse and move from one boat to another. The text gives general information about their line of voats and gives monthly payments needed for a few os the boats. |
February 1960 Holiday |
1 |
$7.50 |
View Boating 48 |
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| Chris Craft |
Full color 8" x 11 1/2" ad that shows some of the eighteen different models that were available in 1960 from Chris-Craft. The headline makes the claim of being "Unmatched in quality and value. New 1960 Chris-Craft and has a drawing of a couple preparing to board their 21-foot Continental that is waiting, tied to the dock they are standing on. Below this are three pictures that show and give information on six other models. There is an 18-foot Continental underway with four passengers, a 40-foot Conqueror that could be fitted with twin engines totalling 550-hp and the last picture shows three boats pulling up to a 55-foot Constellation that is anchored in the water. These three ships are a 27-foot Constellation, a 33-foot Sport Fisherman and a 17-foot Sportsman. |
March 1960 Holiday |
1 |
$7.50 |
View Boating 41 |
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| Chris Craft |
Black and white 7 1/2" x 10 1/2" ad that is touting the 1960 Chris Craft Cruiser 25-ft. Custom Cruiser. There is a picture of one tied up to the dock at the top of the page. There was some writing under the picture and I tried to see what it said about the boat and it just told who made the clothes. There are three other pictures showing things on the inside. The first picture shows a mother and her child eating in "this modern, fully equipped galley". The second picture is entitled "Pleasant Dreams" and it shows a mother reading something while her two children in baby beds are asleep on their "comfortable foam mattresses". The third picture shows the boat flying through the water waves splashing along the back half. It is priced at $5395 in this picture and in another one it says $99 per month. The four statements that it feels are worth mentioning are 1) Crisp Nautical Styling, 2) Custom Appointments, 3) Family-size Rooominess and 4) Thrilling Performance. |
April 9, 1960 Saturday Evening Post |
1 |
$7.50 |
View Boating 68 |
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| Chris Craft |
Full color 8" x 11 1/2" ad to demonstrate their Sea Skiff fleet of boats. The top headlines say "Now with Luxury to Match their Seaworthiness" and the "All New Chris Craft Sea Skiffs for 1961". The top picture starts off with "Launched" and shows a 42-foot Custom Sea Skiff tearing through the water. Next they show a 23-foot Sea Skiff open-top speedboat again flying through the water. The third picture is of an interior room and the headline says that "Cabins on Custom 30', 32' and 36' cruisers feature full carpeting, paneling throughout, dinette with vinyl-fabric upholstery. Sliding cabin side windows have color-coordinated drapes". The text says that now Chris Craft is offering their Custom Sea Skiffs with interior beauty and comfort to delight boatsmen and style-conscious women, too." |
March 1961 Holiday magazine |
1 |
$7.50 |
View Boating 67 |
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| Chrysler |
Full color 9 1/2" x 10 1/2" ad with the message that you can "Pick Your Power. Chrysler's Got It!". There are pictures of a Commander 155 Inboard, a 80 Inboard Outdrive as well as a 105-hp Outboard and AUTOELECTRIC 9.2 and 20 hp. There are pictures of a Chrysler Mustang, a 35 Outboard that is champ in it's class and Miss Crazy Thing, champ in its class. The text gives information about the Inboard, the Outboard as well as theInboard Outdrives. |
June 10, 1966 |
1 |
$7.50 |
View Boating 65 |
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| Chrysler |
Full color 6 1/2" x 10" ad for their line of Boats and Engines. The ad has a photo of a fast moving 17-foot Courier 229 and drawings of three different outboard engines and two Inboard/Outboard engines. The ad headline assures you that "The Chrysler crew comes through for you". |
February 1967 National Geographic |
1 |
$7.50 |
View Boating 16 |
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| Chrysler |
Full color 9 1/2" x 12" ad has a photo of four red boats moving in close formation on a lake. The ad headline brags "Look what happens when you power a Chrysler with a Chrysler!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 14, 1969 Life magazine |
1 |
$7.50 |
View Boating 9 |
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| Chrysler |
Full color 9 1/2" x 12" ad has a photo of a group of young adults walking along the beach looking at the engines on three boats that have been brought onto the beach. The ad headline calls these "Chrysler Fastbacks". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 24, 1970 Life magazine |
1 |
$7.00 |
View Boating 10 |
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| Consolidated Shipbuilding |
Black and white 4 1/4" x 6 1/4" ad that calls attention to their step-up, they were now making a 42' Play Boat. The ad has one photo of this boat cruising proudly through the water and another smaller photo of an excited lady sitting on the railing waving madly as the headline urges everyone to "Come Aboard". The ad claims that, at only 42' in length, it is able to Sleep Six, has a Dinette, has Seperate Crew Quarters, is equipped with Twin Screws and is sturdily Double Planked. They admit that "Pictures and verbal description are inadequate to convey the comfort, luxury and beauty found in the Consolidated 42' Play Boat" and you are urged to visit their yard and see for yourself. They consider it to be the perfect size, "large enough to be roomy and comfortable, yet of a size to be economical both as to purchase price and in operation". |
February 1937 Town & Country |
1 |
$8.00 |
View Boating 59 |
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| Cruis Along |
Black and white 10" x 13 1/2" ad for their El Dorado Cruisers. There are two pictures of this boat, one a drawing of the boat from the side with the caption "refreshingly seeworthy" and the other a picture of this boat riding through heavy seas with the caption "but always seaworthy". The text talks in general terms of the features of their boat but does mention the "unexcelled construction materials and meticulous craftsmanship". |
February 1960 Holiday |
1 |
$7.50 |
View Boating 46 |
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| Cutter |
Full color 5 1/4" x 13" ad for these low priced boats from Brunswick. Pictured in the ad, with descriptions, are the Ventura which was a 16-foot boat for $1195 without an engine, the Ensign which is the most popular Cutter ever built for $995 without an engine and the Scamp which was a 13' 6" sport boat for $795 without an engine. The ad makes claims such as "Best boat buy in the popular price field" and "You'll never find more boat or more fun for your money". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1962 Look magazine |
1 |
$7.50 |
View Boating 28 |
|
| Dunphy |
Black and white 2 1/4" x 6" wartime ad intended to keep their names in the public's mind. The ad mentions they are commited to "100% war production" and the headline reminds us with the question "What are we fighting for?". |
July 1943 Sports Afield |
1 |
$7.50 |
View Boating 20 |
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| Electric Boat Company |
Full color 9 1/2" x 13 1/2" ad for the Submarines built by this company and the wonderful job they were doing doing World War II. There is a double-view painting that shows a Japanese ship burning as it slips beneath the ocean surface while also showing the conning tower of the submarine that sent the torpedoes that were responsible for, as the raised fingers of the one sailor indicate, the third ship sunk within 2 1/2 hours. The headline calls it "Revenge in the Pacific" and the text mentions more exploits of this branch of the service including the fact that "As this goes to press, the latest Navy report officially credits them with 277 Jap ships sunk or smashed since the beginning of the war!". The ad also shows the Submarine Officers' Insignia, mentions the three locations where production of the necessary parts were done and urges all readers to Buy War Bonds. |
August 30, 1943 Life magazine |
1 |
$9.00 |
View Wartime 56 / Boating |
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| Electric Boat Company |
Full color 9 1/2" x 13" ad for the Submarines they were responsible for building during World War II. The ad has a picture, which was a copy of a lithograph they were sending out during the war, of one of their Submarines underwater shooting a torpedo. The ad, rather than talk about it's product, devoted most of the text to talking about the above-average men who volunteered for duty on equipment like this. The headline calls them the "Pride of the Fleet!" and encourages men that if you "Want ACTION? Sign on a Sub!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 28, 1944 Life magazine |
1 |
$9.00 |
View Boating 30 / Wartime |
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| Evinrude |
Black and white 2 3/4" x 9" ad for their 4-cylinder Zephyr motors. The ad has a picture that shows a wooden boat taking three passengers while throwing a pretty good wake and the caption calls it "Light as a 'Twin'...Smooth as an 'Eight'". The headline teases the reader with the claim "What a Whale of a Difference 4 cylinders make!". The text talks about the motor in general terms but mentions a price of $134.50 with a Simplex Starter. You are encouraged to write in for a Free Catalog and mentions that an Evinrude can be yours for al little as $29.95. |
April 1940 Popular Mechanics |
1 |
$8.00 |
View Boating 50 |
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| Evinrude |
Black and White 7 1/4" x 10 1/2" wartime ad that helps the public see another way that some of their favorite products can be used in the war effort. The ad has a picture of a line of army boats powered by Evinrude Outboard Engines that are holding up a bridge that the Army Engineers are putting up over a necessary river. The headline says "Helping Build the Army's Bridges" and the text explains how a bridge can quickly appear under the feet of infantrymen. |
July 1943 Sports Afield |
1 |
$8.00 |
View Boating 38 / Wartime |
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| Evinrude |
Full color 7 1/2" x 10 3/4" ad that calls attention to the fact that some of their outboard motors in 1955 were equipped with Electric Starting. There is a picture of a grandfather and his young grandson sitting in the highly-polished wooden boat of the grandfather. The older man's face has a proud smile on it as the young boy places his finger on the button that would activate the starter on the grandfather's new Evinrude. The caption says "Let's go - just touch the button!" and the headline offers a "'Soft Touch' for worlds of fun!". The ad gives some information and pricing for the different models available that year including the Electric Big Twin Aquasonic 25 h.p. for $525, the Big Twin Aquasonic 25 h.p. for $430, the Fastwin Twin Aquasonic 15 h.p. for $347, the Fleetwin Aquasonic 7 1/2 h.p. for $235 and the Lightwin with Fisherman Drive 3 h.p. for $145. |
April 1955 Outdoor Life |
1 |
$8.00 |
View Boating 53 |
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| Evinrude |
Full color 7 1/2" x 11" ad that encourages you to "Launch a day of fun...most anywhere!". Pictured is a family of three, plus a dog, freeing their boat from the boat launch on shore and flying across the water in the next picture. Listed for sale are the 3 hp, the 7 1/2 hp, the 15 hp and the two models of their 25 hp. You are urged to check your Evinrude Dealer under Outboard Motors in your phone book. |
June 1955 Holiday |
1 |
$8.00 |
View Boating 66 |
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| Evinrude |
Full color 10" x 14" ad for the Nine glorious new Evinrudes for '57'". There is a picture of a couple sitting in a yellow or gold boat with the stern closest to the camera so the shiny Evinrude motor fills the page. The headline has the words "Out of the blue" written across the blue background and the text talks about many of the new features you will find and the performance you will enjoy. |
October 1, 1956 Life magazine |
1 |
$7.50 |
View Boating 44 |
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| Evinrude |
Full color 7 1/4" x 10 1/2" ad for their 40 hp Lark II. There are two pictures of this motor being shown in action. The top picture shows a father and his son enjoying a day in the water. The boy is at the wheel and his father, although holding his arm on the back of the boy's seat, is proudly watching him run the engine at a high speed. Below this is a picture of a couple blasting through the water with the man calmly skipping the boat along as the woman sits with her mouth open in excitement. The headline says that "Life is a Lark...with a new 40 hp Lark II. New power...new spirit and sports car go". Reading the text fills you with confidence and enthusiasm to buy a boat with this engine and it even mentions the 75 hp Starflite II. |
March 1960 Holiday |
1 |
$7.50 |
View Boating 40 |
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| Evinrude |
Full color 7 1/2" x 10 1/2" ad for their Sportwin outboard engines. The ad has a picture of a couple fishing in a boat driven by the Sportwin Evinrude on a stream that wanders through a wooded area. The man is reeling in a fighting fish while his wife has the net ready for when he brings it close enough to the bgoat. The ad headline says "Welcome to Evinrude Country" and assures you that "A Sportwin will get you there in a hurry". The ad talks about the 10 and claims that it will move your fishing boat along at 20-mph and give you 80 miles on one tank of gas. |
June 1962 Field & Stream |
0 |
$7.50 |
View Boating 34 |
Temporarily |
| Evinrude |
Full color 7 1/2" x 10 1/2" ad shows a man carrying his fishing gear and the new Evinrude Angler motor down the dock. The ad headline simply says "Take it easy". |
May 1965 Field & Stream |
1 |
$7.50 |
View Boating 2 |
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| Evinrude |
Full color 6 1/4" x 9 1/2" ad with a photo of two boats anchored in the shade sharing food and drinks and another photo of a boat cruising along very comfortably. The ad headline encourages you to "Do something nice for the rest of your life." |
February 1973 National Geographic |
1 |
$7.00 |
View Boating 17 |
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| Folbot |
Black and white 4 3/4" x 8 1/4" ad that calls attention to two of their Boat Sensations. At the top of the ad is shown the Smarter, Runabout Glorious and, below that is the Seagoing, Ship-Shape Fisherman. There are details given about each model and it is mentioned that they each weigh-in at 98 lbs. The text talks about saving money by putting together one of their kits and they show how easy it is to place and transport a completed boat on the top of your car. |
April 1955 Outdoor Life |
1 |
$7.50 |
View Boating 57 |
|
| Folbot |
Black and white 5" x 10 1/2" ad for two of the compact Boats that this company offered at this time. The ad headline promises "Great Sport & Fabulous Dishing" and has an overhead picture of two different styles boats. For the standard Folbot it shows Wally Taber of High Adventure Fame holding up on of the many fish he caught while sitting in his boat. For this boat it lists prices of $172 for Portable and $156 for Folding. The ad also shows a Big Seaworthy Runabout which it claims will sell for $285 for the Portable and $268 for the Folding. |
June 1962 Field & Stream |
1 |
$7.50 |
View Boating 35 |
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| Folbot |
Three color 7 1/4" x 10 1/2" ad for their different styles of small boats. The ad headline says that "Folbot Sport and Holidays are Tops". |
November 1966 Boy's Life |
1 |
$7.50 |
View Boating 3 |
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| Gale |
Three color 7 1/2" x 11" ad that talks about the four different versions of their Buccaneer Outboard Motors. The headline promises that "With a Buccaneer behind you...there's outboard pleasure ahead!". The text makes some general claims about these motors before getting into specifics about the four motors with pictures of the size boat that each engine will be comfortable dealing with. Shown in the ad are the 22 HP, the 12 HP, the 5 HP and the 3 HP with information about each listed. |
April 1955 Outdoor Life |
1 |
$8.00 |
View Boating 52 |
|
| Glaspar |
Full color 9 1/2" x 12" ad for their Blue Water Boats. The ad has a head-on picture of one of their boats floating on the water. Sitting on the boat are three comfortable people who are enjoying the beautiful day. The ad headline asks you to "Feel the Strength of Blue Water Safety". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1, 1968 Life magazine |
1 |
$7.50 |
View Boating 26 |
|
| Gray |
Black and white 4 3/4" x 6 1/2" ad that entices you by starting with the thought that "You Can't Beat a Boat for Fun!", talks about the healthful relaxation that boating can provide before urging you to "Have your boat powered with a Graymarine engine for greater pleasure, comfort, economy and safety." Next to a drawing of one of their engines is the caption stating that "Gray builds inboard engines for all boats from small craft to big sea-going yachts." |
April 1947 Holiday |
1 |
$8.00 |
View Boating 62 |
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| Johnson |
Black and white 7 1/4" x 10 3/4" war-time ad that reminds us of some of the things that we were fighting for. The ad has a cute picture taken from the bow of a little boat looking back at the little boy and little girl that were steering this boat. The boy has his hand on the tiller of the Johnson Outboard Engine and the ad headline asks to "Let the Sun Peek Thru". The ad text quite philisophically wonders about how things will be when the fighting between nations finally stops. |
July 1943 Sports Afield |
1 |
$8.00 |
View Boating 36 / Wartime |
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| Johnson |
Three color 5" x 5 1/4" ad for their Outboard Motors. The ad has a photo of two men on a fishing trip using their Johnson Outboard to get them to where the fish are. The ad headline asks "Fishin'? Let's Go!". |
June 1948 True |
1 |
$7.50 |
View Boating 14 |
|
| Johnson |
Three color 4 1/2" x 12 1/2" ad for their Johnson QD Gear Shift Outboard Motor. There is a picture of this motor connected to a Mile-Master Fuel Tank and the banner shouts "Neutral Forward Reverse". The text claims this motor is so new it has outboard motordom "buzzin". It claims it is "New in operation - new in performance - new in thrills". It talks about being capable of "luxury-boat maneuverability of neutral-forward-reverse" of having the "convenience of extra-long cruising range" and of giving the "thrill of 'big' power at no sacrifice of DEPENDable slow speeds". It claims this motor is in production now and offers a Free Handy Chart which will give more information on this and other Johnson motors. |
February 1949 Holiday |
1 |
$8.00 |
View Boating 45 |
|
| Johnson |
Full color 9 1/2" x 13" ad has a photo of a young boy sitting in the back of a small boat with a Johnson 3 horse engine and showing his day's catch to someone in a boat that has a 35 horse Johnson engine. The ad headline claims that "From 3 to 35 HP...'Sweetest-running
Johnson's ever!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 11, 1957 Life magazine |
1 |
$7.50 |
View Boating 8 |
|
| Johnson |
Full color 9 1/2" x 13" ad for their Sea-Horse 10 Outboard Engine. The ad has a large picture of a family sitting on the beach with an evening campfire while they relax from a day of excitement with their boat propelled by a Johnson Outboard. There are other pictures of people boating at high speed or sitting and fishing with their Johnson Outboard Engines. The ad headline claims the "New Sea-Horse 10 - more fun, less cost, this year!", mentions a price of $310 and also mentions the New Super Sea-Horse V-50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 5, 1958 Saturday Evening Post |
1 |
$7.50 |
View Boating 25 |
|
| Johnson |
Full color 9 1/2" x 13 1/2" ad for their V-75 Sea Horse Outboard Engine. The ad has a picture of a boat that is manned by a family of four pulling away from the camera with the Super Sea Horse V-75 emblem visible in the engine. The ad headline calls it the "All new Johnson V-75. the fastest moving Sea-Horse ever launched" and claims that "You get More of what you want with a 1960 Sea-Horse". The ad also has a smaller picture and information of the Super Sea-Horse 40. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1960 Saturday Evening Post |
1 |
$7.50 |
View Boating 32 |
|
| Johnson |
Full color 9 1/2" x 13 1/2" ad for their V-75 Sea Horse Outboard Motor. The larger picture in the ad shows a boat sporting the Super Sea-Horse V-75 Johnson passing an older, smaller boat that, according to the caption, is running a "Johnson of the 1920's". The man in the older boat is pointing to their motor and asking questions which the five occupants of the boat are trying to answer before pulling too far ahead. The headline claims this motor is the "Fastest Sea-Horse ever...and dependable as ever!". The smaller picture in the ad shows a smaller boat running this motor and the caption claims that it is capable of "over 40 mph on many boats". The text claims that the price for a Johnson motor were starting at $160 with the V-75 costing $895 with electric starting. |
March 26, 1960 Saturday Evening Post |
1 |
$7.50 |
View Boating 49 |
|
| Johnson |
Full color 9 1/2" x 13" ad for their All New Johnson V-75 Outboard Engine. The ad has a photo of a red boat pulling a skier across the surface of a still lake and a smaller photo of a family going for a pleasant ride. The ad headline claims you get "More Speed - More Power - From the World's Most Dependable Outboards!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 14, 1960 Saturday Evening Post |
0 |
$7.50 |
View Boating 22 |
Temporarily |
| Larson |
Full color 7" x 10 1/2" ad for their Boats. Shown in the ad are the 16' All-American, the 14' Playboy and the 19' Surfmaster with descriptions and prices. The ad headline claims these boats have "Crisp cornering and a cradle ride!" |
May 14, 1960 Saturday Evening Post |
1 |
$7.50 |
View Boating 23 |
|
| Larson |
Full color 9 1/2" x 12" ad for their line of Family Boats. The ad has a photo of a family of four taking a trip across the lake in a 16' All-American 166 Larson. The ad headline describes it as being "So smooth running it's speed will surprise you...Larson's Million-Bubble Ride". The ad gives a price of $1195 for the boat shown ($1279 west of the Continental Divide) with other models from $795. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1962 & May 18, 1962 Life magazine |
1 |
$7.50 |
View Boating 7 |
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| Lauson |
Three color 4 3/4" x 5 1/4" ad for their 4 cycle, Air Cooled Outboard Motors. The ad mentions that it was available in three models; 3 H.P. Single, 6 H.P. Twin and a 6 H.P. Twin with neutral-forward shift. One of their models is pictured in the ad next to the five reasons that you should consider when you are going to buy an outboard motor. The reasons listed are 1) Air Cooled, 2) No Mixing of Gas and Oil, 3) Greater Economy, 4) Simplified Operation and 5) Other Features. Their motto for their products is "Better by far...Built like your Car" and you are urged to write to them for more details. |
April 1955 Outdoor Life |
1 |
$8.00 |
View Boating 56 |
|
| Little Mariner |
Black and white 2 1/4" x 3 1/4" ad for their 20' Fishawk boats. The ad has a drawing of a boat moving through calm water and describes these boats as being "Fast, Safe, Sturdy". |
July 2, 1956 Sports Illustrated |
1 |
$7.50 |
View Boating 21 |
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| Lone Star |
Three color 4 3/4" x 5 1/4" ad for Two of the Boats and One Trailer they were offering at this time. Featured in the bigger picture is the 21-Foot Cruis Master shown run aground on a secluded beach. As the parents sit in chairs on the beach and the children run and play the headline asks "Where else can you buy so much fun...for so many years...for so little money?". The features mentioned include a speed of 20 mph and better, an all-weather cabin with twin bunks, built-in styrofoam flotation that makes it virtually unsinkable and being made of maintenance-free aluminum all for a price of $1595. There is a smaller picture of the 14-ft Commander made from aluminum, called America's fastest-selling boat and the price of $285 certainly makes that reasonable. The last picture shows their Road Master trailer which was selling for $395 and was capable of taking their Cruise Master to other waterways that you yearn to explore. |
April 1955 Outdoor Life |
1 |
$7.50 |
View Boating 55 |
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| Lone Star |
Black and white 9 1/2" x 12" ad for this line of Boats. There is a large photo of a family who have stopped while trailoring their boat to take a picture of them against the beautiful country they can go to. The ad headline says "Everybody smile!" and there is a smaller photo of a boat floating in the water while the couple on it enjoy the beach. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 17, 1961 Life magazine |
1 |
$7.50 |
View Boating 11 |
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| Maritime |
Full color 9 1/2" x 12" ad for their Miracle-Hulled Indestructible Boats. The ad has information and photos of the New Brunswick, Nova Scotia and the Prince Edward. The ad calls these boats "Big, Fast, Beautiful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 29, 1966 Life magazine |
1 |
$7.50 |
View Boating 24 |
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| Mercury |
Full color 7 1/4" x 11" ad that introduces their Mark 55E 40 h.p. 4 Cylinders in Line Outboard Motor. There is a picture of a boat being driven across a lake with this motor and the caption calls it "Super Silent!". Another picture shows a hand grasping a key reaching for the ignition switch and the headline calls this Your KEY to command performance. The text urges you to "Take the key" and then to "Take the wheel". Once you get away from shore you can "Take the Wraps off" to see what it can do before, eventually and reluctantly, "Take her in". Placed in the middle of the ad is their Latest News which is that this motor is "Available in variety of striking new 2-tone color combinations." |
April 1955 Outdoor Life |
1 |
$8.00 |
View Boating 54 |
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| Mercury |
Black and white 9 1/2" x 13" ad that deals with the problem that competitors think about Mercury's, they say that it's "Fast...will last!". The ad picture shows a head-on shot of a race boat with two people in the boat and it has two Mercury engines. This boat is racing because there seems to be quite a wake behind it. The first line of the ad says that "We'd like to have a nickel for every time our competitors tell a motor prospect that "a Merc's great for racing but it won't hold up". The rest of the ad talks about how, historically, Mercury's have held up and will hold up. |
April 24, 1962 Look magazine |
1 |
$7.50 |
View Boating 70 |
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| Mercury |
Black and white 9 1/2" x 13" ad for the 1964 Mercury Outboard Engines but especially for the Merc 39. The ad has a large picture of this engine leaning against a pier post and the headline calls it "The toughest little kid on the dock: the 1964 Merc 39" and there is a smaller photo that has a lineup of the Merc 50, Merc 200, Merc 500, Merc 850, Merc 1000, Merc 650, Merc 350 and the Merc 110. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
1 |
$7.50 |
View Boating 29 |
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| Mercury |
Full color 6 1/4" x 9 1/2" ad for their outboard engines and how helpful they are to fishermen. The ad has a photo of a man fishing on a mist covered lake and a headline that claims that "A Mercury has 12 fishing features" and proceeds to list and explain them all. |
May 1968 National Geographic |
1 |
$7.50 |
View Boating 18 |
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| Muncie Gear Works |
Three color 2 3/4" x 11" ad for their Neptune Mighty Mite outboard motor. The ad has a drawing of a man holding it uup with one hand, the headline calls it "so-o-o light" and claims that it only weighs 17 pounds. It claims that you can boat anywhere using the 1.7 horsepower put out by this motor costing $79.50. We are reminded that this company has been making Outboard Motors since 1929. |
January 1955 Field & Stream |
1 |
$8.00 |
View Boating 64 |
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| OMC |
Full color 10" x 14" ad that mentions the variety of Marine products they are responsible for but bringing attention to theie Johnson Outboard Motors. The ad has a picture of a wooden outboard boat flying through the water with a young boy wearing a pirate's hat and holding a wooden sword aloft stearing the motor with a smile on his face. The headline calls him "Captain Kid" and the text talks about how having a dependable outboard motor will eliminate any chance of boredom for the family. The banner on the ad tells you that "for the best in modern living, millions enjoy the products of Outboard Marine Corporation". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$7.50 |
View Boating 43 |
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| OMC |
Three color 10" x 13" ad for the OMC 17 deluxe. The ad has pictures of this three-point inboard runabout that show the hull and into the passenger compartment with three passengers enjoying the comfortable ride. The ad headline describes it as "From top to bottom...the newest boat ever built". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 18, 1962 Life magazine |
0 |
$7.50 |
View Boating 27 |
Temporarily |
| Owens |
Full color 6 1/4" x 9 1/2" ad for their Flagships. The ad has an exterior photo and two interior photos of their new 35' Flagship Cruiser and a headline that describes it as a "Luxury liner...complete with 'pool'". The ad mentions this boat is available for $19,995 delivered and "other '35' models from $14,975". |
November 1958 National Geographic |
2 |
$7.50 |
View Boating 13 |
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| Owens |
Full color 7" x 10 1/2" ad for their Pleasure Boats with special attention being paid to the "27" Deluxe Express Cruiser. The largest picture in the ad is of this $6,495 boat which comes with a 185 h.p. V-8 marine engine. The ad also has smaller pictures of their "29" Express Yacht with twin 200 h.p. marine engines ($12,495), the "25" Sea Skiff Express with a 185 h.p. marine engine ($5,195) and the Fiberglas "15" Runabout for prices starting at $685. |
January 16, 1960 Saturday Evening Post |
1 |
$7.50 |
View Boating 33 |
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| Richardson |
Black and white 4 1/4" x 6 3/4" ad that directs your attention to their Quality-Built, Low-Priced Cruisers. We see a picture of one of their boats cruising across a lake with several happy people aboard and the test mentions that they were available in three styles: the Little Giant, the Junior and the Cruisabout with a total of seventeen different profiles and arrangements available for these three styles. The ad mentions that the Little Giant came in a 25' 10 1/2" x 8' 6" size, the Juniors were 30' x 9' 4" and the Cruisabouts were 32' x 10' 1". |
February 1937 Town & Country |
1 |
$8.50 |
View Boating 58 |
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| Richardson |
Black and white 4 3/4" x 6 1/2" ad that calls attention to their new Richardson Sports Commuter. There is a picture of this boat cutting a path through still water with the shore in sight while the headline says "Goodbye Care...Hello Fun...". The points that the ad has determined are most important to mention are Controls at flying bridge, Spacious cabin sleeps four and Early deliveries. |
April 1947 Holiday |
1 |
$8.00 |
View Boating 61 |
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| Scott-Atwater |
Black and white 7 1/2" x 11" ad for their 7 1/2 H.P. Bail-A-Matic Outboard Motor. The ad has a picture of two young boys enjoying a day of scuba diving in the middle of a lake and the headline says that you too can "Enjoy Super-Quiet outboarding...with the motor that bails your boat". There is a picture of this motor and the text claims that "Your first ride with the new Scott-Atwater will convince you". There are many of the features mentioned in the text as well as mentioning Five Motors to choose from and they all bail your boat. |
April 1955 Outdoor Life |
1 |
$8.00 |
View Boating 51 |
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| Scott's |
Black and white 9 1/2" x 13 1/2" ad that uses their products and gives you "Tips on choosing your first outboard motor (or your fifth)". The first half of the text, of which there is a lot, is somewhat of a general primer talking about the kind of motor you will be needing. The second half gets into much more detail about some of the options offered on the Scott outboard motors with prices. At the bottom of the page is a row of the motors available such as the 60 hp Flying Scott, 3 models of the 40 hp, 2 models of the 25 hp, the 12 hp, the 7.5 and the 3.5 hp. |
February 22, 1960 Life magazine |
2 |
$7.50 |
View Boating 47 |
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| Starcraft |
Full color 7 1/2" x 10 1/2" ad for their American 16 Bowrider. The ad claims this boat is "Built better where it counts" and has two views of this boat. The first is a view from slightly behind showing a family of three cruising along and it has a cutaway of the hull to show some of the extra features to make this boat handle better and for a longer period of time. The other picture is an overhead shot that shows the room on this boat and how it has "Seating that makes sense". |
March 14, 1977 Sports Illustrated |
0 |
$7.00 |
View Boating 31 |
Temporarily |
| Thompson |
Black and white 2 1/4" x 4" ad for their boats that now feature the Spray Rail. This was a Thompson creation designed to keep the occupants of the boat dry no matter how rough the seas. The ad headline claims you can "Enjoy Speed without Spray!". |
July 1943 Sports Afield |
1 |
$8.00 |
View Boating 19 |
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| Thompson |
Black and white 10" x 13" ad has a photo of a Thompson boat making a high speed run on the water with a family enjoying the thrill. The ad headline asks you to "Choose America's oldest and most-trusted name in family boating...Thompson" and lists Thompson dealers throughout the U.S. The text offers "16' to 24' fiberglass stern drive and outboard boats" and brags about making quality boats since 1904. |
February 21, 1969 & March 21, 1969 Life magazine |
2 |
$7.50 |
View Boating 12 |
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| Traveler |
Full color 7 1/2" x 10 1/2" ad shows an overhead view of one of their boats in the water. The ad headline, floating above the boat, says "Guaranteed shipshape - two full years!" |
April 1964 Field & Stream |
1 |
$7.50 |
View Boating 4 |
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| Traveler |
Full color 7 1/2" x 10 1/2" ad has a photo of and claims that "You can even camp out in the new Traveler Neptune with Deep-V Hull...in case you get carried away by her smooth ride". |
May 1965 Field & Stream |
0 |
$7.50 |
View Boating 1 |
Temporarily |
| West Bend |
Three color 9 1/2" x 13" ad for their Tiger Shark 800 outboard engine. The ad has a picture of this engine running on the back of a boat with a box calling attention to it's Power Spread, the Trim Line Design, the Automotive Controls and the Electri-Shark System. The text mentions that, in addition to the 80 HP engine, they also had available 40 HP, 25 HP, >i>18 HP, 12 HP, the 7 1/2 HP Fishing Special and the 2 HP Shrimp. The ad calls it "The Newest Motor in the Outboard Industry" before mentioning many of the features on this product. The ad also mentions that "Jim Rathmann, Indianapolis 500 Speedway winner, uses twin West Bend 40's" on his boat pictured in the ad. |
September 26, 1960 Life magazine |
2 |
$7.50 |
View Boating 39 |
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| Wheeler Shipbuilding |
Black and white 9 1/4" x 13" ad for The Wheeler 40' Sunlounge. The ad has five photos of the interior of this boat and one overhead photo of the boat moving through the water. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view. |
July 8, 1946 Life magazine |
1 |
$8.00 |
View Boating 5 |
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