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| Champion |
Three color 7 1/4" x 5" ad for their line of Outboard Motors. The ad headline calls it "Motor Magic" and talks about a test where a boy under 8 years old and a man 83 were both able to start this engine with one pull. The ad has a drawing of the 4.2 H.P. Deluxe Single. |
November 1947 True magazine |
1 |
$4.00 |
View Boating 15 |
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| Chris-Craft |
Full color 9 1/2" x 13 1/2" ad shows a 22-foot 8-passenger Custom Sportsman blasting through the water. This is near the end of World War II and
some companies were already making plans to begin peacetime production and Chris-Craft was saying that deliveries of their boats "will begin shortly after wartime restrictions are relaxed". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 9, 1945 Life magazine |
0 |
$5.00 |
View Boating 6 |
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| Chris Craft |
Full color 8" x 11 1/2" ad that shows some of the eighteen different models that were available in 1960 from Chris-Craft. The headline makes the claim of being "Unmatched in quality and value. New 1960 Chris-Craft and has a drawing of a couple preparing to board their 21-foot Continental that is waiting, tied to the dock they are standing on. Below this are three pictures that show and give information on six other models. There is an 18-foot Continental underway with four passengers, a 40-foot Conqueror that could be fitted with twin engines totalling 550-hp and the last picture shows three boats pulling up to a 55-foot Constellation that is anchored in the water. These three ships are a 27-foot Constellation, a 33-foot Sport Fisherman and a 17-foot Sportsman. |
March 1960 Holiday |
1 |
$5.00 |
View Boating 41 |
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| Chrysler |
Full color 6 1/2" x 10" ad for their line of Boats and Engines. The ad has a photo of a fast moving 17-foot Courier 229 and drawings of three different outboard engines and two Inboard/Outboard engines. The ad headline assures you that "The Chrysler crew comes through for you". |
February 1967 National Geographic |
1 |
$4.00 |
View Boating 16 |
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| Chrysler |
Full color 9 1/2" x 12" ad has a photo of four red boats moving in close formation on a lake. The ad headline brags "Look what happens when you power a Chrysler with a Chrysler!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 14, 1969 Life magazine |
1 |
$4.00 |
View Boating 9 |
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| Chrysler |
Full color 9 1/2" x 12" ad has a photo of a group of young adults walking along the beach looking at the engines on three boats that have been brought onto the beach. The ad headline calls these "Chrysler Fastbacks". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 24, 1970 Life magazine |
1 |
$4.00 |
View Boating 10 |
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| Cutter |
Full color 5 1/4" x 13" ad for these low priced boats from Brunswick. Pictured in the ad, with descriptions, are the Ventura which was a 16-foot boat for $1195 without an engine, the Ensign which is the most popular Cutter ever built for $995 without an engine and the Scamp which was a 13' 6" sport boat for $795 without an engine. The ad makes claims such as "Best boat buy in the popular price field" and "You'll never find more boat or more fun for your money". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1962 Look magazine |
1 |
$4.00 |
View Boating 28 |
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| Dunphy |
Black and white 2 1/4" x 6" wartime ad intended to keep their names in the public's mind. The ad mentions they are commited to "100% war production" and the headline reminds us with the question "What are we fighting for?". |
July 1943 Sports Afield |
1 |
$4.00 |
View Boating 20 |
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| Electric Boat Company |
Full color 9 1/2" x 13" ad for the Submarines they were responsible for building during World War II. The ad has a picture, which was a copy of a lithograph they were sending out during the war, of one of their Submarines underwater shooting a torpedo. The ad, rather than talk about it's product, devoted most of the text to talking about the above-average men who volunteered for duty on equipment like this. The headline calls them the "Pride of the Fleet!" and encourages men that if you "Want ACTION? Sign on a Sub!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 28, 1944 Life magazine |
0 |
$6.00 |
View Sub |
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| Evinrude |
Black and White 7 1/4" x 10 1/2" wartime ad that helps the public see another way that some of their favorite products can be used in the war effort. The ad has a picture of a line of army boats powered by Evinrude Outboard Engines that are holding up a bridge that the Army Engineers are putting up over a necessary river. The headline says "Helping Build the Army's Bridges" and the text explains how a bridge can quickly appear under the feet of infantrymen. |
July 1943 Sports Afield |
1 |
$5.00 |
View Boating 38 |
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| Evinrude |
Full color 10" x 14" ad for the Nine glorious new Evinrudes for '57'". There is a picture of a couple sitting in a yellow or gold boat with the stern closest to the camera so the shiny Evinrude motor fills the page. The headline has the words "Out of the blue" written across the blue background and the text talks about many of the new features you will find and the performance you will enjoy. |
October 1, 1956 Life magazine |
1 |
$5.00 |
View Boating 44 |
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| Evinrude |
Full color 7 1/4" x 10 1/2" ad for their 40 hp Lark II. There are two pictures of this motor being shown in action. The top picture shows a father and his son enjoying a day in the water. The boy is at the wheel and his father, although holding his arm on the back of the boy's seat, is proudly watching him run the engine at a high speed. Below this is a picture of a couple blasting through the water with the man calmly skipping the boat along as the woman sits with her mouth open in excitement. The headline says that "Life is a Lark...with a new 40 hp Lark II. New power...new spirit and sports car go". Reading the text fills you with confidence and enthusiasm to buy a boat with this engine and it even mentions the 75 hp Starflite II. |
March 1960 Holiday |
1 |
$4.50 |
View Boating 40 |
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| Evinrude |
Full color 7 1/2" x 10 1/2" ad for their Sportwin outboard engines. The ad has a picture of a couple fishing in a boat driven by the Sportwin Evinrude on a stream that wanders through a wooded area. The man is reeling in a fighting fish while his wife has the net ready for when he brings it close enough to the bgoat. The ad headline says "Welcome to Evinrude Country" and assures you that "A Sportwin will get you there in a hurry". The ad talks about the 10 and claims that it will move your fishing boat along at 20-mph and give you 80 miles on one tank of gas. |
June 1962 Field & Stream |
0 |
$4.50 |
View Boating 34 |
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| Evinrude |
Full color 7 1/2" x 10 1/2" ad shows a man carrying his fishing gear and the new Evinrude Angler motor down the dock. The ad headline simply says "Take it easy". |
May 1965 Field & Stream |
1 |
$4.50 |
View Boating 2 |
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| Evinrude |
Full color 6 1/4" x 9 1/2" ad with a photo of two boats anchored in the shade sharing food and drinks and another photo of a boat cruising along very comfortably. The ad headline encourages you to "Do something nice for the rest of your life." |
February 1973 National Geographic |
1 |
$4.00 |
View Boating 17 |
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| Folbot |
Black and white 5" x 10 1/2" ad for two of the compact Boats that this company offered at this time. The ad headline promises "Great Sport & Fabulous Dishing" and has an overhead picture of two different styles boats. For the standard Folbot it shows Wally Taber of High Adventure Fame holding up on of the many fish he caught while sitting in his boat. For this boat it lists prices of $172 for Portable and $156 for Folding. The ad also shows a Big Seaworthy Runabout which it claims will sell for $285 for the Portable and $268 for the Folding. |
June 1962 Field & Stream |
1 |
$4.00 |
View Boating 35 |
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| Folbot |
Three color 7 1/4" x 10 1/2" ad for their different styles of small boats. The ad headline says that "Folbot Sport and Holidays are Tops". |
November 1966 Boy's Life |
1 |
$4.00 |
View Boating 3 |
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| Glaspar |
Full color 9 1/2" x 12" ad for their Blue Water Boats. The ad has a head-on picture of one of their boats floating on the water. Sitting on the boat are three comfortable people who are enjoying the beautiful day. The ad headline asks you to "Feel the Strength of Blue Water Safety". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1, 1968 Life magazine |
1 |
$4.00 |
View Boating 26 |
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| Johnson |
Black and white 7 1/4" x 10 3/4" war-time ad that reminds us of some of the things that we were fighting for. The ad has a cute picture taken from the bow of a little boat looking back at the little boy and little girl that were steering this boat. The boy has his hand on the tiller of the Johnson Outboard Engine and the ad headline asks to "Let the Sun Peek Thru". The ad text quite philisophically wonders about how things will be when the fighting between nations finally stops. |
July 1943 Sports Afield |
1 |
$6.00 |
View Boating 36 |
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| Johnson |
Three color 5" x 5 1/4" ad for their Outboard Motors. The ad has a photo of two men on a fishing trip using their Johnson Outboard to get them to where the fish are. The ad headline asks "Fishin'? Let's Go!". |
June 1948 True |
1 |
$4.50 |
View Boating 14 |
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| Johnson |
Full color 9 1/2" x 13" ad has a photo of a young boy sitting in the back of a small boat with a Johnson 3 horse engine and showing his day's catch to someone in a boat that has a 35 horse Johnson engine. The ad headline claims that "From 3 to 35 HP...'Sweetest-running
Johnson's ever!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 11, 1957 Life magazine |
1 |
$4.00 |
View Boating 8 |
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| Johnson |
Full color 9 1/2" x 13" ad for their Sea-Horse 10 Outboard Engine. The ad has a large picture of a family sitting on the beach with an evening campfire while they relax from a day of excitement with their boat propelled by a Johnson Outboard. There are other pictures of people boating at high speed or sitting and fishing with their Johnson Outboard Engines. The ad headline claims the "New Sea-Horse 10 - more fun, less cost, this year!", mentions a price of $310 and also mentions the New Super Sea-Horse V-50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 5, 1958 Saturday Evening Post |
1 |
$4.00 |
View Boating 25 |
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| Johnson |
Full color 9 1/2" x 13 1/2" ad for their V-75 Sea Horse Outboard Engine. The ad has a picture of a boat that is manned by a family of four pulling away from the camera with the Super Sea Horse V-75 emblem visible in the engine. The ad headline calls it the "All new Johnson V-75. the fastest moving Sea-Horse ever launched" and claims that "You get More of what you want with a 1960 Sea-Horse". The ad also has a smaller picture and information of the Super Sea-Horse 40. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1960 Saturday Evening Post |
1 |
$4.00 |
View Boating 32 |
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| Johnson |
Full color 9 1/2" x 13" ad for their All New Johnson V-75 Outboard Engine. The ad has a photo of a red boat pulling a skier across the surface of a still lake and a smaller photo of a family going for a pleasant ride. The ad headline claims you get "More Speed - More Power - From the World's Most Dependable Outboards!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 14, 1960 Saturday Evening Post |
0 |
$4.00 |
View Boating 22 |
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| Larson |
Full color 7" x 10 1/2" ad for their Boats. Shown in the ad are the 16' All-American, the 14' Playboy and the 19' Surfmaster with descriptions and prices. The ad headline claims these boats have "Crisp cornering and a cradle ride!" |
May 14, 1960 Saturday Evening Post |
1 |
$4.00 |
View Boating 23 |
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| Larson |
Full color 9 1/2" x 12" ad for their line of Family Boats. The ad has a photo of a family of four taking a trip across the lake in a 16' All-American 166 Larson. The ad headline describes it as being "So smooth running it's speed will surprise you...Larson's Million-Bubble Ride". The ad gives a price of $1195 for the boat shown ($1279 west of the Continental Divide) with other models from $795. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1962 & May 18, 1962 Life magazine |
2 |
$4.00 |
View Boating 7 |
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| Little Mariner |
Black and white 2 1/4" x 3 1/4" ad for their 20' Fishawk boats. The ad has a drawing of a boat moving through calm water and describes these boats as being "Fast, Safe, Sturdy". |
July 2, 1956 Sports Illustrated |
1 |
$3.50 |
View Boating 21 |
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| Lone Star |
Black and white 9 1/2" x 12" ad for this line of Boats. There is a large photo of a family who have stopped while trailoring their boat to take a picture of them against the beautiful country they can go to. The ad headline says "Everybody smile!" and there is a smaller photo of a boat floating in the water while the couple on it enjoy the beach. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 17, 1961 Life magazine |
1 |
$4.00 |
View Boating 11 |
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| Maritime |
Full color 9 1/2" x 12" ad for their Miracle-Hulled Indestructible Boats. The ad has information and photos of the New Brunswick, Nova Scotia and the Prince Edward. The ad calls these boats "Big, Fast, Beautiful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 29, 1966 Life magazine |
1 |
$4.00 |
View Boating 24 |
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| Mercury |
Black and white 9 1/2" x 13" ad for the 1964 Mercury Outboard Engines but especially for the Merc 39. The ad has a large picture of this engine leaning against a pier post and the headline calls it "The toughest little kid on the dock: the 1964 Merc 39" and there is a smaller photo that has a lineup of the Merc 50, Merc 200, Merc 500, Merc 850, Merc 1000, Merc 650, Merc 350 and the Merc 110. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
1 |
$4.00 |
View Boating 29 |
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| Mercury |
Full color 6 1/4" x 9 1/2" ad for their outboard engines and how helpful they are to fishermen. The ad has a photo of a man fishing on a mist covered lake and a headline that claims that "A Mercury has 12 fishing features" and proceeds to list and explain them all. |
May 1968 National Geographic |
1 |
$4.00 |
View Boating 18 |
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| OMC |
Full color 10" x 14" ad that mentions the variety of Marine products they are responsible for but bringing attention to theie Johnson Outboard Motors. The ad has a picture of a wooden outboard boat flying through the water with a young boy wearing a pirate's hat and holding a wooden sword aloft stearing the motor with a smile on his face. The headline calls him "Captain Kid" and the text talks about how having a dependable outboard motor will eliminate any chance of boredom for the family. The banner on the ad tells you that "for the best in modern living, millions enjoy the products of Outboard Marine Corporation". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$5.00 |
View Boating 43 |
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| OMC |
Three color 10" x 13" ad for the OMC 17 deluxe. The ad has pictures of this three-point inboard runabout that show the hull and into the passenger compartment with three passengers enjoying the comfortable ride. The ad headline describes it as "From top to bottom...the newest boat ever built". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 18, 1962 Life magazine |
1 |
$4.00 |
View Boating 27 |
|
| Owens |
Full color 6 1/4" x 9 1/2" ad for their Flagships. The ad has an exterior photo and two interior photos of their new 35' Flagship Cruiser and a headline that describes it as a "Luxury liner...complete with 'pool'". The ad mentions this boat is available for $19,995 delivered and "other '35' models from $14,975". |
November 1958 National Geographic |
2 |
$4.50 |
View Boating 13 |
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| Owens |
Full color 7" x 10 1/2" ad for their Pleasure Boats with special attention being paid to the "27" Deluxe Express Cruiser. The largest picture in the ad is of this $6,495 boat which comes with a 185 h.p. V-8 marine engine. The ad also has smaller pictures of their "29" Express Yacht with twin 200 h.p. marine engines ($12,495), the "25" Sea Skiff Express with a 185 h.p. marine engine ($5,195) and the Fiberglas "15" Runabout for prices starting at $685. |
January 16, 1960 Saturday Evening Post |
1 |
$4.50 |
View Boating 33 |
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| Starcraft |
Full color 7 1/2" x 10 1/2" ad for their American 16 Bowrider. The ad claims this boat is "Built better where it counts" and has two views of this boat. The first is a view from slightly behind showing a family of three cruising along and it has a cutaway of the hull to show some of the extra features to make this boat handle better and for a longer period of time. The other picture is an overhead shot that shows the room on this boat and how it has "Seating that makes sense". |
March 14, 1977 Sports Illustrated |
1 |
$4.00 |
View Boating 31 |
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| Thompson |
Black and white 2 1/4" x 4" ad for their boats that now feature the Spray Rail. This was a Thompson creation designed to keep the occupants of the boat dry no matter how rough the seas. The ad headline claims you can "Enjoy Speed without Spray!". |
July 1943 Sports Afield |
1 |
$4.00 |
View Boating 19 |
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| Thompson |
Black and white 10" x 13" ad has a photo of a Thompson boat making a high speed run on the water. The ad headline asks you to "Choose America's oldest and most-trusted name in family boating...Thompson" and lists Thompson dealers throughout the U.S. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1969 Life magazine |
1 |
$4.00 |
View Boating 12 |
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| Traveler |
Full color 7 1/2" x 10 1/2" ad shows an overhead view of one of their boats in the water. The ad headline, floating above the boat, says "Guaranteed shipshape - two full years!" |
April 1964 Field & Stream |
1 |
$4.00 |
View Boating 4 |
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| Traveler |
Full color 7 1/2" x 10 1/2" ad has a photo of and claims that "You can even camp out in the new Traveler Neptune with Deep-V Hull...in case you get carried away by her smooth ride". |
May 1965 Field & Stream |
0 |
$4.00 |
View Boating 1 |
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| West Bend |
Three color 9 1/2" x 13" ad for their Tiger Shark 800 outboard engine. The ad has a picture of this engine running on the back of a boat with a box calling attention to it's Power Spread, the Trim Line Design, the Automotive Controls and the Electri-Shark System. The text mentions that, in addition to the 80 HP engine, they also had available 40 HP, 25 HP, 18 HP and 12 HP. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 26, 1960 Life magazine |
1 |
$5.00 |
View Boating 39 |
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| Wheeler Shipbuilding |
Black and white 9 1/4" x 13" ad for The Wheeler 40' Sunlounge. The ad has five photos of the interior of this boat and one overhead photo of the boat moving through the water. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view. |
July 8, 1946 Life magazine |
1 |
$5.00 |
View Boating 5 |
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