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| Almaden |
Full color 7 3/4" x 10 3/4" ad for what makes the difference between their wine and the others. There is a picture of a jug of their wine sitting on top of a wood cask while the headline explains that "We care enough to age our jug wines in wood". The text explains that they feel that "wood aging is not absolutely necessary in making wine", that other less expensive brands do not use wood but Almaden insistes that each bottle of their jug wine spends some time in wood. |
July 1974 Playboy |
1 |
$4.50 |
View Wine 21 |
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| Barton & Guestier |
Black and white 7 1/2" x 10 1/2" ad for their 36 kinds of French Wine. Shown in the ad is an unlabeled bottle with the labels for a Saint-Louis Beaujolais wine next to it, ready to be applied when the wine goes in. The headline reminds you that "You can buy good French wine by the bottle. Or great French wine by the label". The text explains that the B & G label "stands for the finest of wines from all the majoy wineyard regions of France". It goes on to mention many of these famous regions and reminds us that they have been making wine since 1725 and ends by saying "Love Letters from France". |
May 20, 1974 Newsweek |
1 |
$4.50 |
View Wine 23 |
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| California Wines |
Three color 9 1/2" x 13 1/2" ad for The Wines of California. The ad has a picture of Composer Deems Taylor carving the meat at a formal dinner he is having. He has lifted his head to look at the camera as the words "'My guests agree' says Deems Taylor 'a good dinner calls for Wine'". The ad contains a few good tips about wine as well as a chart that tells you "How To Serve Wine". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 5, 1941 Life magazine |
1 |
$4.50 |
View Wine 8 |
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| Christian Brothers |
Full color 9" x 13 1/2" ad for their Napa Rose Wine. The ad has a picture of Brother Timothy, who is the Cellarmaster if The Christian Brothers of California standing in front of a set of tall windows holding up a bottle of wine and checking the clarity. The ad headline explains that "Dedication makes a Great Wine - The Christian Brothers Napa Rose". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 2, 1965 Life magazine |
1 |
$4.50 |
View Wine 12 |
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| Christian Brothers |
Full color 7 3/4" x 11" ad for their Chateau La Salle wine. The ad has a picture of Brother Timothy preparing to sample the wine from the wine cellar. The ad headline explains that "Brother Timothy turns to the wine thief, for an honest appraisal of whether The Christian Brothers Chateau La Salle is ready for your enjoyment". |
April 1, 1966 Time magazine |
1 |
$4.50 |
View Wine 7 |
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| Cresta Blanca |
Three color 4 1/2" x 12" ad that combines encouraging people to drink this wine and complimenting the people that are working at restaurants during the war. The ad has a drawing of a waiter pouring wine from a chilled bottle into two glasses as the couple sitting at the table wait with anxious anticipation. The ad headline says "take a tip from the waiter..." and talks about heeding his advice about the wine to drink with the food they have chosen. The ad mentions tuning into the "Schenley's Cresta Blanca Wine Carnival of Music" on CBS every Wednesday evening. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 28, 1944 Life magazine |
1 |
$5.00 |
View Wine 10 |
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| Cresta Blanca |
Black and white 5" x 13 1/2" ad for their California Sauterne Wine. The ad has the headline question "If I could choose but one wine" and talks about the quality of the Sauterne and all the other kinds in their Wine Cellar which it lists near the bottom of the ad. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 28, 1946 Life magazine |
1 |
$5.00 |
View Wine 18 |
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| Dubonnet |
Full color 9 1/2" x 13" ad for a Wine that is now made in America. The ad has a copy of a painting called Weber's, Paris that is done by Stanton MacDonald-Wright that shows a group of people sitting in outdoor cafes in Paris and one waiter has a tray with a glass and a bottle of Dubonnet on it. The ad headline calls it "a taste-thrill NEW to most Americans but Dubonnet - now made here - is an old friend to those who know Paris". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 25, 1946 Life magazine |
1 |
$5.00 |
View Wine 17 |
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| Dujardin |
Full color 9 1/2" x 13" ad written in German taken from a German magazine. The ad photo shows a man savoring the last taste of a glass of Dujardin Imperial. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 15, 1967 Bunte Illustrierte |
1 |
$4.50 |
View Wine 1 |
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| Gallo |
Full color 7 1/2" x 10 1/2" ad for their Chablis Blanc which the headline refers to as "The Premium White Wine". There are pictures of a bunch of green grapes hanging on the vine, a couple smiling as they drink from glasses hopefully containing this wine, three men who appear to be taste-tasting and a full bottle of this product with a glass waiting next to it. The text talks about the high regard many people have for this California wine. |
May 20, 1974 Newsweek |
1 |
$4.50 |
View Wine 24 |
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| Gallo |
Full color 7 3/4" x 10 1/2" ad for their Hearty Burgundy Wine. The red-hued ad has a picture of a bottle of this wine sitting next to a filled glass which is placed in front of a roaring fireplace. The ad has several positive reviews and the headline calls it "The Best of the Burgundies" |
December 15, 1975 Sports Illustrated |
1 |
$4.00 |
View Wine 19 |
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| Gallo |
Full color 9 1/4" x 12" ad for the wines from The Winery of Ernest & Julio Gallo. The ad has a photo of a man standing by a window staring into a partially filled glass of wine. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1979 Life magazine |
1 |
$4.00 |
View Wine 4 |
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| Italian Swiss Colony |
Full color 9 1/2" x 12 1/2" ad for their Wine made at Asti, California. The ad has a drawing of a silver haired man holding a glass of wine up for inspection while a lady looks for herself. The ad headline calls this "Wines with a past...for your pleasure today". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 13, 1944 Life magazine |
1 |
$5.00 |
View Wine 5 |
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| Italian Swiss Colony |
Full color 9 1/2" x 13" ad for their California Wines. The ad has a picture of a stage where a female puppet is reaching up to pick some grapes and she says to the male puppet who is holding a nearly filled basket for her "We pick the grapes from the Colony vines". He answers, continuing the rhyme, "To bring you these mellow and flavorful wines!". The ad also mentions the GML label wines that it calls "another group of grand Italian Swiss Colony Wines". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 25, 1946 Life magazine |
1 |
$5.00 |
View Wine 13 |
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| Mogen David |
Full color 5" x 12" ad for their American Concord Specially Sweetened Natural Wine. The ad has a picture of a plate filled with pastries next to a full glass of Mogen David and the statement "Pasteries taste better...". Below this is another picture of this same plate and same glass but now the glass is half empty and there are only four pastries left on the plate and the words "and better and better...". The last picture shows an empty glass and an empty plate next to the warning "when you serve them with Mogen David Wine". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine |
1 |
$4.50 |
View Wine 11 |
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| Mogen David |
Full color 5 1/4" x 13 1/2" ad for two new Champagnes. The picture shows a group of party-dressed people milling around a table where bottles of their American Champagne and their American Concord Red Champagne sit proudly waiting to be opened and shared. The ad headline calls them "The Pleaseables" and claims they are "a pleasure to serve because they've got a taste that's sure to please". The text describes the taste and dimension of these products and promises that "Both are naturally fermented in the bottle". |
December 23, 1966 Life magazine |
1 |
$5.00 |
View Wine 22 |
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| Petri |
Full color 9 1/2" x 13" ad for their California Burgundy Wine. The ad has a drawing of a beaver who has paused in his task of felling a tree to sip from his glass of wine. The ad headline claims that "Everything tastes better with Petri Wine". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1948 Life magazine |
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$5.00 |
View Wine 6 |
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| Petri |
Full color 10" x 13 1/2" ad for their California Wine. The ad has a picture of a robust Walrus perched on a floating piece of ice. In his right hand (yes he has a hand) he holds a fish to be eaten and a glass of Petri Wine in his left. Over this scene is the headline reminder that "Everything tastes better with Petri Wine". Near the bottom of the page is a platter with two glasses that have been filled from a bottle of Petri California Sauterne Wine. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 27, 1948 Life magazine |
0 |
$5.00 |
View Wine 15 |
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| Petri |
Full color 9 1/2" x 13" ad has a large drawing of a mouse wearing a cowboy outfit sitting down with a piece of cheese in one hand and a glass of wine in the other. The ad headline assures us that "Everything tastes better with Petri Wine". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 7, 1949 Life magazine |
0 |
$5.00 |
View Wine 3 |
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| Roma |
Full color 9 1/4" x 12" ad with a drawing of a very formal dining area with several people enjoying the class surroundings. The ad headline tells "The Amazing Story of Roma wines...made in California, for enjoyment throughout the world!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 10, 1944 Life magazine |
1 |
$5.00 |
View Wine 2 |
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| Taylor |
Black and white 4 3/4" x 12 1/2" ad for their New York State Wines. The headline says that "Table-time is Taylor time" and the text explains that no matter what you are having with no matter what the number of diners, "there isn't a dish that's not made doubly delicious when served with your own favorite Taylor wine." It mentions a few of the techniques they use and the picture shows bottles of their Claret wine, their Sauterne wine, their Burgandy and their Rhine wine. |
February 1949 Holiday |
1 |
$4.50 |
View Wine 20 |
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| Virginia Dare |
Full color 10" x 13 1/2" ad for their American Red or White Wine. The ad has a picture of a lady, implied to be Virginia Dare herself, dressed in olden clothing holding a platter with two bottles of Virgina Dare wine, one red and the other white. Next to each of these bottles is a single glass of the respective wines and the headline has her asking "I hear you're having a party". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 3, 1947 Life magazine |
1 |
$5.00 |
View Wine 16 |
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| Virginia Dare |
Full color 9 1/2" x 13 1/2" ad for their Mulled Virginia Dare Wine. The ad has a picture of a table with a bottle of Garrett's Virginia Dare Red Wine next to a mug of steaming red wine and a few items for flavor. The ad headline challenges you to "Toast Merry Christmas with Mulled Virginia Dare Wine" and the ad contains the menu for this unique treat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 19, 1955 Life magazine |
1 |
$5.00 |
View Wine 14 |
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| Widmer |
Black and white 9 1/2" x 13" ad for their assortment of wines that was called the Widmer Basic Wine Cellar. The ad has a picture of a lady serving a meatloaf with a bottle of Lake Roselle red wine and a caption asking "Can I trust your wine with my meatloaf?". The ad talks about the Basic Wine Cellar which is a box that contains four different wines from their New York State Winery. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1963 Life magazine |
1 |
$4.00 |
View Wine 9 |
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