Pabst Beer Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first.


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Black and white 9 1/2" x 12" ad for their Blue Ribbon Beer. The ad has a five-panel cartoon story about a crowd of people watching a baseball game at a stadium. The ad headline claims there is a "Tie Score on the field...but '33 to 1' in the Stands..". The storyline has the fans talking about both the game and the beer that tastes so good. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. June 30, 1941
Life magazine
0
$8.00 View Pabst 2

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Full color 9 1/2" x 12" ad has a photo of a table filled with different kinds of food. The ad headline says "How to Blend More 'Man Appeal' into Buffet Suppers" and the ad includes recipes for Ranch House Chicken and Western Salad Bowl. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1942
Woman's Companion
0
$8.00
View Pabst 17

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Full color 10" x 13" ad has a Halloween theme. The ad has a photo of a table spread with different types of food for the season and recipes for Witch's Bean Pot and Harvest Festival Salad. On this table there is also a pumpkin carved in the normal Halloween fashion but it is filled with ice and Pabst beer. The ad headline claims that Here's a Halloween Treat Folks can't Help Goblin'!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1942
Woman's Home Companion
1
$8.00
View Pabst 30

Full color 9 1/2" x 12 1/2" ad is another from their Blue Ribbon Town series. This ad features the Mayor of Blue Ribbon Town. The ad headline claims that he is the man "Who said to his neighbors: 'Come on - and ride down'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1943
Life magazine
0
$8.00
View Pabst 29

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Full color 9 1/2" x 13 1/2" ad that is part of the Blue Ribbon Town series. This one shows the Banker of Blue Ribbon Town, a character that looks somewhat like golfer Arnold Palmer, and has a set of verses that explain what he did to stop the fact that he "formerly wore a Perpetual Frown!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1943
Life magazine
1
$8.00
View Pabst 18

Full color 9 3/4" x 12 1/2" ad from their Blue Ribbon Town series. This ad shows the Shopper of Blue Ribbon Town "who has put on her slacks and discarded her gown". The verses in this ad pay homage to the women working in the War Plants. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 20, 1943
Life magazine
1
$8.00
View Pabst 28

Full color 9 1/2" x 13" ad for their Blue Ribbon Beer in their 100th year of business. There is an illustration showing Professor McVitty standing in front of the War Bond Committee trying to remember why he had summoned them. A poetic thought brings him back to the reason and it is because Pabst has been very successful with their Bond Drive and he had invited them to toast their success. Their beer is a result of blending 33 fine beers together into one great beer.
March 20, 1944
Life magazine
1
$8.00
View Pabst 5

Full color 9 1/2" x 12 1/2" ad is another in their series from the Blue Ribbon Town. This ad has a drawing of Monsieur B., a musician of world-wide renown as he is giving a War Relief Concert. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1, 1944
Life magazine
0
$8.00
View Pabst 27

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Full color 9 1/2" x 13 1/2" wartime ad for their Blue Ribbon Beer. This ad has "Lorenzo, the wizard - a famous magician Came to Blue Ribbon Town on a USO mission". In the picture he has just sawn a lady in blue in half and she is standing with a dazed look on her blonde face. The ad poem talks about magic and mentions that the only magic that everyone can understand is the magic of Blue Ribbon Beer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1944
Life magazine
1
$8.00
View Pabst 40

Full color 9 1/2" x 13 1/2" ad for their Blue Ribbon Beer. The ad has a drawing of an evening of bridge being played in Blue Ribbon Town. The ad shows an embarrassed older lady who is playing with a pompous man as her partner. The ad headline has him saying to her "'Madam, I think you have just trumped my ace!' said the champion bridge-player, making a face!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 4, 1944
Life magazine
1
$8.00
View Pabst 37

Full color 9 1/2" x 12" ad has a photo of a woman sitting and trying to play a harp with one string. The ad text explains how Pabst always uses at least 33 fine brews to make their beer. This ad iw larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 5, 1945
Life magazine
0
$8.00
View Pabst 25

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Full color 9 3/4" x 14" ad shows a large blue ribbon with a photo of a fine dining table with a tasty looking ham being sliced and placed onto fine china with the best silver being used. In the middle of all of this high class dining is a bottle of Pabst Blue Ribbon beer and a glass that has been filled to the brim. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned image.
April 29, 1946
Life magazine
2
$8.00
View Pabst 3

Full color 9 1/2" x 13" ad has a drawing of a young man in tennis whites smiling as he reaches through the "Blue Ribbon" and enjoys his Pabst. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 2, 1946
Life magazine
0
$8.00
View Pabst 24

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Full color 9 1/2" x 13" ad has a drawing of a man who is doing some work around the house and has stopped long enough to reach through the "Blue Ribbon" to grab a filled glass of Pabst. The ad headline calls this "Workman's Compensation!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 14, 1947
Life magazine
0
$8.00
View Pabst 23

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Full color 9 1/2" x 14" ad for their Blue Ribbon Beer with Eddie Cantor serving as a Beer Vendor in the stands of a packed baseball game. He is seen in the middle of the Blue Ribbon hollering out "You're safe on Thirst" as his hand reaches out to you while holding a bottle of Pabst. The ad contains few words other than the familiar "It's Blended...It's Splendid", the claim of "33 Fine Brews blended into one Great Beer" and a mention of "...The Eddie Cantor Show Every thursday night, over NBC".
May 12, 1947
Life magazine
1
$8.50
View Pabst /Eddie Cantor

Full color 9 1/2" x 13 1/2: ad for another of the many times that Pabst beer is called for. There is a picture of a picnic, ergo the headline "Pick o' the Picnic!", where a couple has spread out quite a bit of delicious food. The blonde young lady in a red dress is pouring a long-neck bottle of Pabst into a glass while the young man she is with has a chicken leg to his mouth and has turned enough to cast an unhealthy leer in her direction. The headline says "Pabst Blue Ribbon 'It's Blended...it's Splended" and reminds us that it contains "33 Fine Brews blended into one Great Beer". The ad also tosses in a reminder to "Tune in to David Rose and his music with songs by Georgia Gibbs every Thursday night over NBC".
June 30, 1947
Life magazine
0
$8.00
View Pabst 43

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Full color 9 1/2" x 12 3/4" ad has a photo of Miss Gladys Swarthout and her husband Mr. Frank Chapman sitting in their home's music room enjoying glasses of Pabst Beer. The ad headline calls this a "Holiday for Miss Swarthout, and you". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
April 12, 1948
Life magazine
1
$8.00
View Pabst 4

Full color 9 1/2" x 13" ad has a photo of Illustrator James Montgomery Flagg working on a sketch while a pretty model looks over his shoulder. The ad headline says "Portrait by 'Monty' Flagg...or You!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 3, 1948
Life magazine
1
$8.00
View Pabst 9

Full color 9 3/4" x 12 1/2" ad has a photo of Mrs. Winston Guest sitting at an outdoor table with an unidentified man in a sport coat. They are drinking Pabst beer and the text lets you know that this is what you would find "If you were to Drop in on Mrs. Guest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 13, 1948
Life magazine
1
$8.00
View Pabst 14

Full color 9 1/4" x 13" ad with a photo of Mr. & Mrs. Jean Hersholt sitting in their Beverly Hills home with bottles of Pabst beer on the table in front of them. The ad headline says "You hear it everywhere...finest beer served anywhere!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1949
Life magazine
1
$5.00
View Pabst 10

Full color 9 1/2" x 12" ad has a photo of actress Joan Fontaine at an outdoor pool party talking with a man in a grey suit as she holds a glass of Pabst Beer in her hand. The ad headline claims that this beer is "Served at the private pool of Miss Joan Fontaind. Brentwood, California. Your Taste will tell you why!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1949
Life magazine
0
$8.50
View Pabst 26

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Full color 9 1/2" x 12 1/2" ad has a photo of a stunned looking Mr. and Mrs. F. Warren Pershing sitting in their living room drinking from two bottles of Pabst. The ad headline has them calling it the "finest beer served anywhere!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 18, 1949
Life magazine
1
$8.00
View Pabst 15

Full color 9 1/2" x 12 1/2" ad with a photo of Douglas Fairbanks, Jr. deep-sea fishing off of Catalina Island. In the photo he has his rod in one hand and a glass filled with Pabst in the other. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1949
Life magazine
1
$9.00
View Pabst 12

Full color 9 1/2" x 13" ad with a photo of Mr. and Mrs. Angier Biddle Duke sitting in their garden enjoying their Pabst while playing with their little puppy. The ad headline says that "You hear it everywhere...'finest beer served..anywhere! Your Taste will tell you why!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 29, 1949
Life magazine
1
$8.00
View Pabst 6

Full color 9 1/2" x 13 1/2" ad for their Blue Ribbon Beer has a picture of golfer Ben Hogan standing in the locker room holding a glass of beer while he talks to another golfer who, while sitting, is reaching for his glass of beer. The ad headline claims that "Ben Hogan says: 'for that smoother taste - just ask for...Pabst Blue Ribbon'". The text mentions some of the events he has won and claims that when Ben drinks Pabst, "Ben's eyes are pleased", "Ben's nose is teased" and "Ben's taste agrees".
May 22, 1950
Life magazine
0
$9.00
View Hogan / Pabst

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Full color 9 1/2" x 12 1/2" ad features a photo of tennis star Pancho Gonzales wearing his tennis whites and standing while watching a tennis match in progress and drinking Pabst Beer. The ad headline has him saying "For that smoother taste - just ask for Pabst Blue Ribbon". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 5, 1950
Life magazine
2
$8.00
View Pabst 16

Full color 9 1/2" x 12 1/2" ad has a photo of Archery Champion Larry Hughes sipping on a beer at the archery range while another archer checks out the straightness of an arrow. The ad headline claims "For that smoother taste - just ask for...Pabst Blue Ribbon". The ad talks about the three-way "experts" test that Larry performed on a glass of Pabst Blue Ribbon. It claims that his "eyes are pleased", his "nose is teased" and his "taste agrees" that "Pabst Blue Ribbon has that smoother taste no other beer can touch".
August 14, 1950
Life magazine
2
$8.00
View Pabst 8

Full color 9 1/2" x 13 1/2" ad that shows that even Bowlers prefer Pabst Blue Ribbon Beer. Pictured is a bowling alley with famous announcers Barry Von Zell and Bill Goodwin occasionally bowling while they pour Pabst Blue Ribbon into tall glasses. The headline says "For that smoother taste - just ask for Pabst Blue Ribbon. Finest beer served,,,anywhere."
September 11, 1950
Life magazine
1
$8.00
View Pabst 47

Full color 20" x 13" Two-Page ad for their Blue Ribbon Beer. The ad has pictures of some of the different celebrities that had recently appeared in single page ads. Shown in this ad are George Mikan, William Bendix, Ben Hogan, "Pancho" Gonzales, Harry Von Zell with Bill Goodwin and Johnny Weissmuller. The ad headline asks you to "Ask these Popular Men-in-the-Headlines...What'll you have? They all say Pabst Blue Ribbon". Each of these pages is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1951
Life magazine
0
$9.00
View Pabst 36

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Full color 9 1/2" x 13" ad with a photo of golfer Ben Hogan standing in a locker room sharing a beer with another golfer. The ad headline asks the question "What'll you have"...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1951
Life magazine
0
$9.00
View Hogan / Pabst 1

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Full color 10" x 13" ad shows three puppies leaning on the arm of a red leather couch and looking over at couple of bottles and glasses of Pabst Blue Ribbon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
0
$8.00
View Pabst 1

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Full color 9 1/2" x 12 1/2" ad has a photo of a platter containing two filled glasses and the bottles of Pabst Beer that supplied them. This platter is being carried past a chair that has a sweater tossed on it that has the question "What'll You Have?" stitched into it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1952
Life magazine
0
$8.00
View Pabst 22

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Full color 9 1/2" x 13" ad for their Blue Ribbon Beer. The ad has a picture of a day on the lake. In the foreground you can see a male hand holding a bottle of Pabst reaching to finish filling the glass that a lady holds in her hand. The lady has a silver tray in front of her that holds, in addition to another Pabst, a plate filled with delicious items. Behind them, on the boat railing, is a life preserver that asks "What'll You Have?" and beyond that are several smaller sail boats. The ad headline asks you to "Drink Pabst Blue Ribbon" so you can "Satisfy your thirst for Better Beer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 11, 1952
Life magazine
0
$8.00
View Pabst 38

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Full color 9 1/2" x 12" ad has four small photos of picnic meals being served with Pabst Beer. The ad headline says "For Labor Day Meals - What'll You Have?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 25, 1952
Life magazine
1
$8.00
View Pabst 21

Full color 9 1/2" x 12 1/2" ad has a photo of a well-appointed dining room table with silver platters, flowers, bowls of nuts and several glasses being filled from bottles of Pabst Beer. Across the table is a banner that asks the familiar question "What'll You Have?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 8, 1952
Life magazine
0
$8.00
View Pabst 20

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Full color 9 1/2" x 13 1/2" ad for their Blue Ribbon Beer. There is a picture of a table that is set with silver platters filled with lobster and other high-class offerings while a silver bucket is filled with Pabst Blue Ribbon Beer and ice. At the back of the table are blocks of ice with the words "What'll You Have?" clearly chiseled out and the text claims that when you drink Pabst Blue Ribbon you will "Satisfy Your Thirst For Better Beer".
October 13, 1952
Life magazine
2
$8.00
View Pabst 41

Full color 10" x 14" ad that is another in their series in how to set your dining room table. In this one there are three bottles of Pabst Blue Ribbon Beer scattered around the table. Next to each of them is a mug filled to the top and there is an inch or two of foam tipping the top. The centerpiece of the table, up at the top of the ad, is a bowl of red roses on semi-short stems. Just below this, into the tablecloth, are the words "What'll You Have?". The first words in the ad are "When company comes...don't settle for anything but the finest". The ad suggests that if you, for one week only, make Pabst your beer then it is likely to become yours.
February 16, 1953
Life magazine
1
$8.00
View
Pabst 49

Full color 9 1/4" x 12" ad has a photo of two people drinking Pabst Beer while sitting in front of a television set. On the screen of the television set is an image that is asking the question "What'll You Have?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 16, 1953
Life magazine
1
$8.00
View Pabst 19

Full color 9 1/2" x 13" ad for their Blue Ribbon Bewer. The ad has a picture of a table that is set with a bucket of ice and Pabst and plates filled with oysters. As a male hand is pouring the contents of one of the bottles of Pabst into a glass you notice that someone has taken oyster crackers and spelled out on the table "What'll You Have?". The ad headline calls this scene "Blue Points and Blue Ribbon!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
0
$8.00
View Pabst 39

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Full color 9 1/2" x 12" ad with a photo of a wooden platter with the words "What'll You Have?" and a steak being sliced while a bottle of Pabst and a filled glass sit waiting on the table. The ad headline calls it the "Finest Beer Served...Anywhere!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 12, 1954
Life magazine
1
$8.00
View Pabst 7

Full color 9 1/2" x 13" ad for Pabst Blue Ribbon Beer. The ad has a picture of an ice-filled barrel sitting on the grass. Beside ice the barrel is also filled with bottles of Pabst and one of them has been pulled out and has just finished filling a mug with beer. Engraved on the side of the barrel are the words "What'll you have?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1954
Life magazine
0
$8.00
View Pabst 35

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Full color 9 1/2" x 12 1/2" ad has a drawing of a table set with a blue checkerboard tablecloth and on this table is a basket filled with pieces of chicken and fries next to a bottle of Pabst and the glass that has just been filled. There is also a napkin with the phrase "What'll You Have?" stitched on it. The ad has the little rhyme "Some folks like the drumstick best, Others choose the tender breast, But Pabst Blue Ribbon, all declare...is the Finest Beer Served...Anywhere!". The ad text says "Crisp, golden-brown "chicken in the basket"...smooth, refreshing Pabst Blue Ribbon Beer - there's a flavor-combination to rouse the appetite of a gourmet. Teamed with any food, distinctive-tasting Pabst Blue Ribbon Beer makes meal-time an extra pleasure. Discover world famous Pabst Blue Ribbon today".
September 20, 1954
Life magazine
1
$8.00
View Pabst 31

Three color 9 1/2" x 12 1/2" ad has a photo of a man with a Blue Blindfold over his eyes who is holding a glass of beer close to his face as he ponders the taste he has just taken. The ad headline has him thinking "This one has the touch!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1956
Life magazine
1
$7.50
View Pabst 33

Three color 9 1/2" x 13" ad for the Identifiable Taste of Pabst Beer. The picture shows a lady adorned with a Blue Blindfold tasting different glasses of beer. As she tastes the glass containing Pabst she slides her tongue across her teeth and pronounces "This one has the touch!". The text asks if you know the reason that the taste of Pabst is distinguishable from "America's two or three other great beers" and attributes it to the Pabst Blue Ribbon Touch. It is hard to quantify that statement but they do claim that it will not haze even when it is chilled to drinking temperature.
April 30, 1956
Life magazine
1
$7.50
View Pabst 46

Three color 9 1/2" x 12 1/2" ad that demonstrates the Unmistakable taste of Pabst Blue Ribbon Beer. The ad has a photo of a gray-haired man with a blue blindfold over his eyes who has just sampled a glass of beer. The ad has him saying, as the beer is leaving his lips, "This one has the touch!" and the headline says "Unmistakable! The taste with the Pabst Blue Ribbon Touch". The text talks about the "thousands of Pabst brewery visitors" that come and perfrom the taste test that is offered.
July 30, 1956
Life magazine
1
$7.50
View Pabst 32

Full color 9 1/2" x 12" ad has a photo of a gray-haired well-dressed man wearing a blindfold and a smile while holding a nearly filled glass of beer. The ad headline has him saying "This one has the Touch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1956
Life magazine
0
$7.50
View Pabst 13

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Full color 9 1/2" x 13 1/2" ad for their Blue Ribbon Beer. There is a picture of a blindfolded man sitting in a room filled with mugs of many shapes and colors and he is holding a glass of Pabst beer that he has just tasted. The headline claims that "This one has the Touch" then clarifies that by saying "...the extra touch that brinds out the best in beer". The text claims that many people are talking about the modern taste that Pabst has and more and more are asking for it.
November 5, 1956
Life magazine
1
$7.50
View Pabst 44

Black and white 9 1/4" x 13" ad for Pabst Blue Ribbon Beer. The ad has a picture of a hot band leader removing the hat on his uniform as he stands in front of a bandstand holding a cool bottle of Pabst Beer. The ad headline wants you to "Strike up the band...old-time flavor is here!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
1
$7.50
View Pabst 34

Full color 9 1/2" x 13" ad that assures us that Pabst Blue Ribbon Beer tastes the way beer used to taste, because it is made the Original way. There is a photo of an 1890's Dance Hall with a wide-eyed piano player tapping his keys in front of a stage that is filled with a lady and four men with handlebar mustaches. The ad compares this beer to what was available "Back in the days when songs were Gay...and Beer was really Beer!" and claims that it has the same flavor as it did when it was first made, one hundred and sixteen years ago.
June 11, 1960
Saturday Evening Post
&
July 11, 1960
Life magazine
2
$7.50
View Pabst 11

Full color 7 3/4" x 10 3/4" ad for the Quality of their Pabst Blue Ribbon beer. There is a large picture of a mug filled to the brim with this beverage, several inches of foam on top and just a little spilling over and running down the side. The ad mentions that Pabst has been making this beer "since 1844" and there is an inset picture showing three bottles of this beer standing together with the labels facing the reader.
March 10, 1980
Sports Illustrated
1
$7.50
View Pabst 45









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