Misc. Beer Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed alphabetically by manufacturer and then chronologically with the oldest ad first.


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BRAND
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Acme
Full color 10" x 13" ad proclaims that "Out of California come reports of a rare treat in beer". The ad features a print of the painting "Quest for Fortune" and is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 4, 1947
Life magazine
1
$4.50
View Beer Other 13

Altes
Full color 10" x 12 1/2" ad has a photo of a smiling lady looking at a bottle of Altes Golden Lager Beer next to a filled glass. She is smiling in spite of a list of things that have just gone wrong in her life because she has this good tasting beer available to her. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 8, 1968
Life magazine
1
$4.00
View Other Beer 58

America's Beverage of Moderation
Black and white 9 1/2" x 13" ad that deals with the fact that beer can make a good day better. The ad has a drawing of a older man on a fishing trip. He has spent the day fishing and has some Trout in the pan over his campfire and more Trout ready for the next pan. As he turns the fish with the fork in his left hand he holds tightly to the beer can in his right. The ad headline describes this scene as a "Prescription for a long and happy life:...a brook...a browning trout...and a beer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
0
$4.50
View Other Beer 89

America's Beverage of Moderation
Full color 9 1/2" x 13" ad in a series designed to make beer and ale consumption more acceptable. The ad has a drawing by Douglass Crockwell that is entitled "Planning the vacation trip" and is listed as Number 30 in the series "Home Life in America". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 13, 1949
Life magazine
0
$4.50
View Other Beer 39

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad drawn by illustrator John Gannam. The ad, entitled Impromptu Concert which is Number 30 in the series "Home Life in America" has a drawing of five people sitting in a living room playing musical instruments, singing and enjoying bottles of beer. The ad headline states that "Beer belongs...enjoy it." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 27, 1950
Life magazine
0
$5.00
View Beer Other 65

America's Beverage of Moderation
Full color 9 1/2" x 13" ad that is drawn by illustrator John Gannam. This ad, which is listed as Number 43 in the series Home Life in America is entitled Showing Off the Engagement Ring. The scene is a room filled with people who are sitting around enjoying beer that is being poured from bottles into glasses. While the men concentrate on the beer the ladies have gathered around one in a red dress who is showing off the new ring on her finger. The ad headline brags that "Beer belongs...enjoy it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
0
$5.00
View Other Beer / Gannam

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad drawn by Douglass Crockwell that is entitled "Thanksgiving Dinner". The ad shows a lady setting filled glasses of beer onto a dining room table that is already set with turkey and good dishes. This ad is called Number 49 in the series "Home Life in America" and is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1950
Life magazine
0
$4.50
View Other Beer 47

America's Beverage of Moderation
Full color 9 1/2" x 13" ad in a series designed to make beer and ale consumption more acceptable. This ad has a drawing by John Gannam that is entitled Picnic at the New Homesite and is listed as Number 54 in the series "Home Life in America". This ad is larger than my scanner bed so the outside edges of the ad will not be visible in the scanned view.
April 16, 1951
Life magazine
0
$5.00
View Other Beer 41

America's Beverage of Moderation
Full color 9 1/2" x 13" ad designed to keep beer popular. This ad has a drawing by Douglas Crockwell which is entitled "An Evening of Cards". The drawing, which is called Number 98 in the series, "Home Life in America" is of two couples sitting on a porch in the evening enjoying a game of bridge and bottles of beer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1954
Life magazine
0
$4.50
View Other Beer 86

America's Beverage of Moderation
Full color 9 1/2" x 14" ad from the group designed to keep beer popular. The ad has a drawing of two couples sitting at a table on the beach. As they enjoy life under a beach umbrella a man brings a platter with glasses and bottles of beer. The ad headline claims that "Beer has a very special way of saying...'Have a good time'." Who am I to argue with logic like that. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 30, 1956
Life magazine
0
$4.00
View Other Beer 72

Andeker
Full color 8" x 11" ad shows a copy of the painting "Pioneers Crossing the Cumberland Gap".
March 1973
Playboy
1
$4.00
View Beer Other 11

Ballantine
Full color 9 1/2" x 13 1/2" ad for their Beer. The ad has a picture that is entitled Dining Out and was done especially for Ballantine Beer by Frederick Siebel. This picture is of a pleasant little inn called the Waterwheel Inn, being shown with the front walls off, where every patron at every table has a bottle of Ballantine Beer in front of them. In the ad, Ballantine refers to itself as the beer "with the flavor that chill can't kill!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
0
$4.50
View Other Beer 98

Beck's
Full color 10" x 13" ad in German from a German magazine. The ad photo shows a filled glass of beer surrounded by six bottles, ready for action. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1968
Bunte Illustrierte
1
$4.50
View Beck's Bier 19

Brewing Industry Foundation
Full color 9 1/2" x 13" wartime ad that is intended to be a morale booster. The ad has a drawing of a summertime cookout where the father is cooking away on big thick steaks while a lady is watching the boy who is now a soldier while she carries a platter full of glasses of beer. The ad headline puts one of the memories into words, "Boy did those grilled steaks used to taste swell" and the ad text talks about more of the "things back home" that our soldiers are fighting for. The ad also contains a reminder to keep writing letters to the soldiers and sailors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 4, 1944
Life magazine
0
$5.00
View Other Beer 88

Burgie Beer
Full color 7 3/4" x 10 3/4" ad with a photo of two people working on getting a wind sail off the ground at the beach. The ad calls this "The California life" and says that this "Original California Beer" is "Now in Chicago".
November 1974
Playboy
1
$4.00
View Other Beer 55

Carling
Full color 9 3/4" x 13 1/2" ad for their Black Label Beer has a photo of the filming of the TV show Wonderful Town. One of the cameraman has his hands full with a bottle of Carling's that he has just poured into a glass and the headline above him says "Backstage on the set of Wonderful Town People try it...and they like it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 24, 1958
Life magazine
1
$4.50
View Carling 54

Carling
Full color 9 1/2" x 13 1/2" ad for their Black Label Beer has a photo of a bottle of Carling's being poured into a very large glass with a Christmas tree painted on it's side. The ad headline has the familiar claim of "People try it...and they like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 25, 1958
Life magazine
1
$4.50
View Carling 53

Carling
Full color 10" x 13" ad for their Black Label Beer. This ad is similar to the next ad but this one has a mug instead of a glass. The same sentiments, "People try it...and they like it" are stated in the ad headline. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1959
Life magazine
1
$4.00
View Carling 20

Carling
Full color 10" x 13" ad for their Black Label Beer. The ad has a picture of a tall glass of beer and states that "People try it..and they like it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1959
Life magazine
1
$4.00
View Carling 7

Carling
Full color 9 1/2" x 13 1/2" ad with a photo of a large glass being filled from an equally large bottle of Carling Black Label Beer while a cartoon character of a man is walking by the glass carrying two cases of Carling's beer. The ad headline promises that "People Try It...And They Like It". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 28, 1959
Life magazine
1
$4.50
View Other Beer 38

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. The ad has a picture of a long neck bottle of Carling's being poured into a large clear mug. The ad headline claims that "People try it...and they like it" and the ad claims that Carling has risen to fifth place in the brewing industry but the fifth has been crossed out and replaced with the word 'fourth". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1960
Life magazine
1
$4.50
View Carling 90

Carling
Full color 10" x 12 1/2" ad has a close-up photo of a bottle of Carling's Black Label Beer, a nearly filled glass and several salty pretzels. The ad headline claims that "People try it and they like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 28, 1961
Life magazine
1
$4.00
View Other Beer 46

Carling
Full color 9 1/4" x 12" ad has a large photo of a bottle of Black Label Beer next to a tall glass that has just been filled. These items are surrounded by popcorn scattered on the table. The ad headline assures us that "People try it and they like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 9, 1961
&
September 22, 1961
Life magazine
2
$4.00
View Other Beer 84

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. The ad has a picture of a table with a bottle of Carling Black Label Beer next to a filled glass and a piece of cheese with a wedge cut out of it. The ad headline assures you that "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 29, 1962
Life magazine
1
$4.00
View Carling 91

Carling
Full color 10" x 13" ad for their Long Necked Bottles of Black Label Beer. The ad has a picture of a table where a bottle of Carling's sits next to a mug that has just been filled with the contents of the bottle. Next to these items is a bowl filled with peanuts in a shell and on the table are a few loose peanuts that have spilled out of the bowl. The ad headline claims that "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1963
Look magazine
1
$4.00
View Carling 95

Carling
Full color 9 1/2" x 13 1/2" ad for their Black Label Beer with a photo of a glass being filled from a bottle while another bottle of Carling Black Label Beer stands behind waiting to be used. The ad headline says "Summer fare for your summer fair mood". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$4.00
View Other Beer 67

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. The ad has a photo of a chilled bottle surrounded by a filled glass and pretzels covered in salt. The ad headline simply promises that "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1963
Life magazine
1
$4.00
View Other Beer 76

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer has a picture of the contents of a bottle of this beer being poured into a waiting glass. Sitting next to the glass and other bottles are popcorn, chips and big, salty pretzels. The ad headline simply says "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 5, 1964
Life magazine
1
$4.00
View Other Beer 83

Carling
Full color 9 1/2" x 12 1/2" ad shows a can of Black Label Export Premium Malt Liquor standing next to two different mugs. The ornate ad headline claims that "Only Black Label Malt Liquor gives you what the others don't - 100% Canadian Malt". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1971
Life magazine
1
$4.00
View Other Beer 31

Carlsberg
Full color 7" x 10" ad that has a photo of three glasses filled with beer sitting in front of two bottles of Carlsberg Beer and one bottle of Carlsberg Malt Liquor. The ad headline claims that "Two out of three Carlsbergs are great beers. The other is a great something else altogether".
September 1971
Playboy
1
$4.00
View Other Beer 35

Champale
Full color 9 1/2" x 12" ad has a photo of a bottle of their Sparkling Extra Dry Champale Malt Liquor sitting next to a filled champagne glass. The ad headline states "Champale. Celebrate nothing with it." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1969
Life magazine
1
$4.00
View Champale 59

Colt 45
Full color 7 1/4" x 10 1/2" ad has a photo of a can of Colt 45 standing next to a filled glass which is standing next to a Colt 45 Lamp. The ad headline calls this "The Light Fantastic".
October 1969
Playboy
0
$4.00
View Other Beer 52

Colt 45
- Full color 8" x 11" ad for this popular Malt Liquor. The ad has a picture of a tall can with rocket exhaust drawn underneath indicating lift-off. The ad headline tells us that "It's Colt 45 Take Off time again".
May 1970
Playboy
1
$4.00
View Beer 85

Colt 45
"Bottom's Up" August 1970
Playboy
0
$4.00 View Colt 45-2
Colt 45
Full color 7 1/4" x 10 1/2" ad for a contest to win a weekend of the Playboy Jet. The ad also talks about the other prizes available in the contest.
May 1972
Playboy
0
$4.00
View Other Beer 37

Colt 45
Full color 7" x 10 1/4" ad that shows a chilled six-pack of cans sitting against a blue background. The ad headline calls it a "Super Six".
July 1972
Playboy
1
$4.00
View Other Beer 26

Colt 45
Full color 7" x 10" ad for their Malt Liquor. Seen against a deep blue background is a six-pack of cans over the headline asking "If unique is what you seek".
September 1973
Playboy
0
$4.00
View Other Beer 77

Colt 45
Full color 7 1/2" x 10 1/2" ad with a headline asking "If unique is what you seek" and shows Redd Foxx smiling with his sleepy eyes while holding a can of Colt 45 July &
September 1974
Playboy
0
$4.50 View Colt 45-1
Country Club Malt Liquor
Full color 9 1/2" x 13" ad with a drawing of a backyard barbeque with hot dogs and beer being served. The ad headline says "New - Party Brew!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1955
Life magazine
1
$4.50
View Other Beer 40

Country Club
Black and white 7 1/4" x 10 1/2" ad that shows a can of their 8 oz. can of Malt Liquor sitting next to one of their new 12 oz. cans and a man's hand holding his fingers apart by the extra amount of product you will get. The ad headline asks you "4 more ounces doesn't seem like much difference, does it?".
July 1964
Playboy
1
$4.00
View Country Club 26

Country Club
Black and white 7 1/2" x 10 1/2" ad for their Malt Liquor that shows a crumpled can of Country Club and a glass of liquid with a short head. The ad headline inquires "Bet you've seen a better-looking head on a glass of beer" and goes on to explain how Country Club is a Malt Liquor and is designed to have less carbonation thereby less head.
September 1964
Playboy
1
$4.00
View Country Club 22

Country Club
Full color 7 1/2" x 11" ad for their Malt Liquor. The ad has a small photo of a crumpled can of Country Club next to a full glass of beer. Against a black background are the words that ask the question "Does it swing?" and a smaller headline that answers "Man, it rocks".
October 1968
Playboy
1
$4.00
View Other Beer 79

Drewry's
Full color 9 1/2" x 13" ad for the beer fondly called Big D. The ad has a picture of a party full of laughing people that are fully enjoying themselves as they hold bottles and glasses of Drewry's Beer. The ad headline claims that "Big D makes the Big Difference in FUN". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
1
$4.00
View Other Beer 82

Drewrys Beer
Full color 9 1/2" x 12" ad with a photo of several people in a backyard barbecue with a lady walking around with a platter full of Drewrys Beer. The ad headline claims that "Big D makes the Big Difference in FUN". The outer edges of this ad are somewhat yellowed with age. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1960
Saturday Evening Post
1
$4.00
View Other Beer 45

Falstaff
Full color 9 1/2" x 13" ad for their cans and bottles of beer. The ad has a picture of a man and a woman who are sitting on a sailboat. The man is working on some gear and the woman is coming up from below with two cans of cold Falstaff in her hands. The ad has the little saying "When fun in the sun, whets your taste for, a good cold beer...This is the One!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1956
Life magazine
1
$4.50
View Falstaff 93

Falstaff
Full color 9 1/2" x 12 1/2" ad for America's Premium Quality Beer. The ad has a picture of two men and a lady having a picnic next to a rocky little river. While one of the men is unpacking the picnic basket onto the table, complete with cans of Falstaff beer, the other man is trying to grab a can of Falstaff from the hand of a lady who stands just out of reach in the water. The ad headline claims this will be the "Best picnic in a month of sun days". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1960
Life magazine
1
$4.50
View Falstaff 92

Falstaff
Full color 7 3/4" x 10 3/4" as has a photo of two campers standing by their roaring campfire as they are surrounded by reddish cliffs and a still waterfront. The ad headline claims "What a time for Falstaff".
May 1967
Playboy
1
$4.00
View Other Beer 49

Falstaff
Full color 7 1/2" x 10 3/4" ad with a photo of a contented young man holding a mug of beer to his lips. The ad identifies Falstaff beer as "The thirst slaker".
October 1968
Playboy
1
$4.00
View Other Beer 78

Grolsch
Full color 7 1/2" x 10 1/2" ad shows a bottle and a filled glass of beer sitting on an antique table with more antiques on the wall. The ad headline describes "Grolsch Beer's 16-ounce bottle: The perfect frame for a masterpiece".
July 1982
Penthouse
1
$4.00
View Beer Other 33

Grolsch
Full color 7 3/4" x 10 3/4" ad shows a bottle of Grolsch Lager Beer standing next to a filled glass. The ad headline tells you to "Let them know you've got a Dutch of Class".
November 1983
Penthouse
1
$4.00
View Other Beer 30

Hamm's
Full color 9 1/2" x 12 1/2" ad with a drawing of a summer barbecue with the chef carrying a plate full of meat toward a table set with plates and Hamm's Beer. The ad headline tells you "Here's how...to stage a Smooth barbecue" and gives 1940's style hints on the best way to cook out-of-doors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1949
Life magazine
1
$4.00
View Other Beer 43

Hamm's
Full color 10" x 13" ad has a drawing of a female swimmer coming out of the pool and looking at the bottle of Hamm's that is waiting for her next to the filled glass. The ad headline says "Here's how - to swim a Smooth backstroke" over six photos of a lady in action. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1949
Life magazine
1
$4.00
View Other Beer 57

Hamm's
Full color 9 1/2" x 13" ad with several photos of Stan Musial wearing his St. Louis Cardinals baseball uniform giving the readers lessons on how "Stan Musial poles out extra-base hits". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 29, 1949
Life magazine
1
$5.00
View Stan Musial 1

Hamm's
Full color 10" x 13" ad shows you how "to make a Smooth serve". Tennis Pro Johnny Faunce is photographed giving tips on how to serve in tennis. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 18, 1949
Life magazine
1
$4.00
View Hamm's 8

Hamm's
Full color 10" x 13" ad with a bowling context. The ad shows "how...Connie Schwoegler rolls a Smooth strike". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1949
Life magazine
1
$4.00
View Beer Other 14

Hamm's
Full color 10" x 13" ad that shows full glasses of beer floating over a North Woods setting. The product is described ad "Refreshingly yours...from the land of sky blue waters".
February 23, 1959
Life magazine
1
$4.00
View Beer Other 10

Hamm's
Full color 9 1/2" x 13" ad has a photo of a filled, foam-topped mug of beer. There is a small waterfall behind it with four more cans of Hamm's being chilled by the icy water. The ad headline asks "Thirsty? Taste the secret Hamm's has captured from nature's purest waters. BIG FRESH TASTE". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
&
September 13, 1963
Life magazine
2
$4.00
View Other Beer 70

Hamm's
Full color 9 1/2" x 13" ad has a photo of a snow-covered mountain stream that has three cans of Hamm's sitting in the running water and a filled mug of beer half-buried in the snow. The ad headline brags that you can "Taste the secret Hamm's has captured - Big Fresh Taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1963
Life magazine
&
June 27, 1964
Saturday Evening Post
2
$4.00
View Hamm's 62

Hamm's
Full color 9 1/2" x 13" ad has a picture of a full mug of beer sitting in front of a small waterfall of cool spring water. Hidden under the falling water is a group of cans of Hamm's Beer being chilled in the most natural way. The ad headline calls it "Refreshingly yours! Taste the secret Hamm's has captured from nature's purest waters. Big Fresh Taste.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. October 11, 1963
Life magazine
2
$4.00 View Hamm's 5
Hamm's
Full color 9 1/2" x 13 1/2" ad for the beer that brags about Freshness. The ad has a picture of a mountain stream with a small two-foot falls. There is a red canoe pulled into the shore just above this natural obstacle and a large male hand holding a huge glass of beer with a head that is spilling over the side in front of this scene. The ad headline claims that "Freshness...that's Hamm's". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 18, 1964
Life magazine
1
$4.50
View Other Beer 99

Hamm's
Full color 9 1/2" x 13" ad for their Beer thats "Bursting with freshness". The ad has a picture of a foamy mug that is filled with Hamm's Beer standing next to a long neck bottle that has a bubble coming out of the top with an outdoor scene of a river on a Spring day visible inside of the bubble. The ad describes Hamm's freshness as being as "Fresh as the land of sky blue waters and eager to get at your thirst." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1965
Life magazine
1
$4.00
View Hamm's 96

Hamm's
Full color 9 1/2" x 13" ad has a photo of a water skiier throwing a huge wall of water as he performs a slalom turn. The ad headline challenges you to "Taste this freshness!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1965
Life magazine
1
$4.00
View Hamm's 66

Hamm's
Full color 10" x 13" ad that show two bottles of beer, one with the label torn off showing a flowing river with a canoe on it. The ad headline claims "The better the water...the better the beer".
July 21, 1967
Life magazine
1
$4.00
View Beer Other 15

Heineken
Full color 7 1/4" x 10 1/4" ad features a man sitting in an easy chair with his feet up on a huge bottle cap. The cap has come from the huge bottle of Heineken that is standing next to the huge filled glass.
July 1972
Playboy
1
$4.00
View Other Beer 27

Heineken
Full color 7 1/4" x 10 1/4" ad with a picture of a glass of Heineken sitting on a coaster that shows an old farm house with a windmill behind it. The ad headline assures us that Heineken tastes tremendous".
September 1973
Playboy
0
$4.00
View Heineken 21

Heineken
Full color 7" x 10 1/4" ad with a photo of a bottle of Heineken standing tall on the beach as the surf rushes past it. The ad headline calls this beer "Oceans apart from the ordinary" September 1974
Playboy
1
$4.00 View Heineken 2
Heineken
Full color 7" x 10 1/4" ad for this beer that originated in Holland. The ad has a picture of a bottle of Heineken sitting next to a filled glass. They are both on the ground in front of the 300-year old windmill in Holland that is dedicated to Van Munching of New York that is the exclusive importers of Heineken in the U.S.A.. The ad headline suggests that "If you can't come to Holland, Have a Heineken".
March 14, 1977
Sports Illustrated
1
$4.00
View Heineken 97

Heineken
Full color 7" x 10 1/4" ad that plays up the fact this beer is "Brewed in Holland". There is a photo of a table with a filled glass of beer, a bottle of Heineken, a plate with a steak and a side dish in the background. There is text in the ad that is probably Dutch that makes claims that I cannot comment upon.
May 1977
Playboy
2
$4.00
View Other Beer 73

Heineken
Full color 7 1/4" x 10 1/4" ad with a simple photo of a six-pack of Heineken sitting on a glass table. The ad headline explains that "Something so special is meant to be shared".
April 1980
Playboy
1
$4.00
View Other Beer 42

Heineken
Full color 7 1/2" x 10 1/2" ad that shows a half filled bottle next to a full glass and some cheese with a large slice out of it. The ad headline asks the question "Why is Heineken America's number one imported beer? and replies with the simple answer "Taste".
September 8, 1980
Sports Illustrated
1
$4.00
View Beer Other 25

Heineken
Full color 9 1/4" x 12" ad for their Special Dark Beer. The ad has a photo of a large bottle being poured into a glass. The ad has the quote "Come to think of it, I'll have a Heineken...Special Dark." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1984
Life magazine
1
$4.00
View Heineken 63

Labatt's
Full color 7 1/2" x 10 3/4" ad that has a photo of a snow-covered mountain range under the words "Think of Canada". There is also a larger photo of a bottle of Labatt's beer next to a filled glass.
March 10, 1980
Sports Illustrated
1
$4.00
View Labatt's 23

Labatt's
Full color 7 3/4" x 10 1/2" ad reminds you that when you "Think of Canada, Think of Labatt's". This ad is similar to the previous one except it has a photo of a skier rather than the mountain range.
October 1979, July 1980
Playboy &
August 11, 1980
Sports Illustrated
3
$4.00
View Labatt's 16

Lone Star
Full color 7 1/2" x 11" ad shows a cowboy holding up a can of Lone Star beer. The ad headline says that it is "From the Big Country".
July 1972
Playboy
1
$4.00
View Other Beer 28

Lowenbrau
Full color 7 3/4" x 10 3/4" ad shows a bottle of Lowenbrau and a mug being filled. The ad headline asks the age old question "Which tastes better...bottled or draught?".
May 1964
Playboy
1
$4.00
View Other Beer 32

Meister Brau
Full color 9 1/2" x 12 1/2" ad has a photo of disc jockey Franklyn MacCormack playing records for a lady at his home. The ad headline claims that "It's one of those moments for Meister Brau". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$4.00
View Other Beer 69

Meister Brau
Full color 9 1/4" x 12" ad for their Custon Brew Beer. The ad has a photo of Midwestern Columnist Irv Kupeinet sitting in a bar interviewing somebody famous while some of the other patrons look impressed. The ad headline claims that "It's one of those moments for Meister Brau". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1963
Life magazine
1
$4.00
View Other Beer 75

Meister Brau
Full color 10" x 13" ad had a photo of an ornate beer mug that has the name Pete on the side along with the date 1958. The ad headline says that "The first beer in your life probably wasn't a Meister Brau. But we don't mind.". It explains that the first beer wasn't important, the kind that you end up drinking is and Meister Brau is confident that eventually you will try it and stay with it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1967
&
June 23, 1967
Life magazine
2
$4.00
View Other Beer 51

Meister Brau
Full color 9 3/4" x 12 1/2" ad has a photo of a tall beer glass being toweled dry after being washed. The ad headline lets you know that "Not everybody asks for Meister Brau. But we can wait". The ad explains that since Meister Brau is "just a little mellower and a little smoother and a little better than the other beers" it won't be long before you come around. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1967
&
July 28, 1967
Life magazine
2
$4.00
View Other Beer 50

Michelob
Full color 7 3/4" x 11" ad with a picture of a table with a bottle of Michelob standing next to a glass that is filled with this wonderful beer. In the background of this picture can be seen several other glasses filled with different kinds and colors of refreshment. The ad headline gives the simpliest of Christmas advice, "This year buy him a beer".
December 6, 1963
Time magazine
1
$4.00
View Other Beer 87

Michelob
Full color 10" x 13" ad shows a close-up of an empty bottle of Michelob that seems to be saying "Sometimes I wonder if you like me for myself...or just my shape"
April 18, 1968
Life magazine
1
$3.50
View Michelob 6

Michelob
Full color 7 1/2" x 10 1/2" ad has a photo of a can, a bottle and a mug being filled from a tap of Michelob. The ad headline claims that "Good Taste Runs in the Family".
October 1969
Playboy
1
$3.50
View Other Beer 48

Michelob
Full color 7 1/2" x 10 1/2" ad has a photo shown inside of a beer bottle of a couple dining out and enjoying their Michelob. The ad headline reminds us that "Weekends were made for Michelob".
October 1979
Playboy
1
$3.50
View Michelob 61

Michelob Light
Full color 9 1/4" x 11 1/2" ad has a drawing of a man dressed with guns, snorkel, shin-guards, padded shoulders and many other accessories. The ad headline claims that he is "Dressed for Success" and explains how each of these items is important in surviving the real world. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 14, 1985
Rolling Stone
1
$4.00
View Other Beer 44

Michelob
Full color 7 1/2" x 10 1/2" ad for their Light Beer. The ad has a close-up photo, with a red background, of a chilled bottle of Michelob leaning against a filled glass with a large head of foam. The ad calls it "Super-premium taste. In a less-filling beer".
June 1985
Playboy
1
$4.00
View Other Beer 74

National Bohemian Beer
A bottle and a glass of beer floating on a lily pad in the middle of a picturesque pond. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. September 22, 1958
Life magazine
1
$4.00 View National 4
National
Full color 10" x 13" ad that advertises itself as being "...from Chesapeake Bay, land of pleasant living!". The background of the ad shows a man standing shin deep in lake water as he aims his shotgun at ducks that have been attracted by the duck decoys floating around him. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1958
Life magazine
0
$4.00
View National 18

Old Master Beer & Ale
Black and white 7 3/4" x 12 1/2" newspaper ad shows "Olsen & Johnson - famous stars of stage, screen and radio". Ad talks about their engagement at Keith's Theater and calls Old Master Beer "A Healthful Tonic". There is a small hole in the left side of the ad and some age discoloration.
March 19, 1936
Grand Rapids Herald
1
$4.00
View Old Master 9

Old Milwaukee
Full color 9 1/2" x 13" ad has a drawing of a beach scene. There is a wooden stairway coming down to the beach and there is a six-pack of Old Milwaukee on the sand, probably left behind by the group of people that are setting up their umbrella and removing their outer clothes not too far from this liquid treasure. The ad headline claims that it is "Brewed for that wonderful world of leisure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
0
$4.00
View Other Beer 68

Old Milwaukee
Full color 9 1/2" x 13" ad for this Light Beer from Schlitz. The ad has a picture of a couple who are enjoying bottles of this beer. The man is holding a mug that he is filling with a bottle for a lady who is already holding a bottle in her hand. The ad headline asks you to "Taste the Premium Difference". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 6, 1964
Life magazine
1
$4.00
View Old Milwaukee 94

Old Milwaukee
Full color 9 1/2" x 12 1/2" ad has a photo of a couple sitting together and smiling as the man pours beer from a can of Old Milwaukee into a glass being held by the woman. The ad asks you to "Taste the Premium Difference from Schlitz!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1964
Look magazine
1
$4.00
View Other Beer 56

Owens-Illinois
Black and white 9 1/2" x 13" ad for glass bottles. This is an interesting ad that I just had to put somewhere. It is filled with claims that I doubt could be proven and brags about the fact that these are non-returnable, "you don't have to tak 'em back!". The ad claims that "Beer stays Cool 93% longer in new no-deposit Quart Bottles". The ad also claims that "pouring through a 'Bottle Neck' aids beer's flavor peak". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 30, 1956
Life magazine
1
$4.00
View Other Beer 71

Stroh's
Black and white 4" x 10 1/4" newspaper ad for their Bock Beer. The ad has a drawing of a bottle of this beer, with it's unique label, and has the ad headline "Delicious and Refreshing as always. Try a Bottle Today".
March 19, 1936
Clinton County Republican-News
1
$4.00
View Other Beer 80

Stroh's
Full color 7 3/4" x 10 3/4" ad for their Signature Beer. The ad has a photo of a bearded man who left his good-paying job to become his own boss. The ad headline has him saying "They said I was crazy to leave my big company job and buy a Boat yard."
November 1983
Playboy
1
$4.00
View Other Beer 60

Stroh's
Full color 8" x 10 1/2" ad