Misc. Beer Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed alphabetically by manufacturer and then chronologically with the oldest ad first.


HOME
PAGE
AD
PAGE
MAGAZINE
PAGE
HOW TO ORDER
PAGE
NEW LISTING
PAGE
 
e-mail Vic with questions

BRAND
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Acme
Full color 10" x 13" a proclaims that "Out of California come reports of a rare treat in beer". The ad features a print of the painting "Quest for Fortune" and is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 4, 1947
Life magazine
1
$8.00
View Beer Other13

Altes
Full color 10" x 12 1/2" ad has a photo of a smiling lady looking at a bottle of Altes Golden Lager Beer next to a filled glass. She is smiling in spite of a list of things that have just gone wrong in her life because she has this good tasting beer available to her. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 8, 1968
Life magazine
1
$7.50
View Other Beer 58

America's Beverage of Moderation
Black and white 9 1/2" x 13" ad that deals with the fact that beer can make a good day better. The ad has a drawing of a older man on a fishing trip. He has spent the day fishing and has some Trout in the pan over his campfire and more Trout ready for the next pan. As he turns the fish with the fork in his left hand he holds tightly to the beer can in his right. The ad headline describes this scene as a "Prescription for a long and happy life:...a brook...a browning trout...and a beer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
0
$9.00
View Other Beer 89

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad that is one of the series with the difficult task of convincing Americans that "Beer belongs...enjoy it". This ad features a drawing by John Gannam that is called After the Wedding. This picture is Number 5 in the series Home Life in America and shows two men in tuxedos collapsed into chairs each holding a glass of beer. A woman stands over them as another couple look out of the window, presumably at the bride and groom leaving the festivities. The room, although finely adorned, is a shambles due to the activities that had recently gone on. The text talks about the "home-loving land of ours" and claims that no beverage is more "at home" than good American Beer and Ale. It claims that the "American heritage of personal freedom" gives us the right to enjoy Beer, yet it does mention "sensible moderation".
June 30, 1947
Life magazine
0
$8.50
View Other Beer / John Gannam

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad relays the message that "Beer belongs...enjoy it". There is a drawing, Number 20 in the series "Home Life in America" drawn by Haddon Sundblom that is entitled Croquet on the Lawn. In this picture a group of people are in someones back yard and playing a game of croquet with beer bottles and cans sit on a table, food is being brought, one man is leaning on the fence talking to the man next door and an old man is bending over giving the lady who stands ready with her mallet pointers on what to do. The text is two paragraphs that lead you to believe that drinking beer is one step short of saluting the flag.
September 1948
McCall's
1
$8.50
View Other Beer 134

America's Beverages of Moderation
Full color 10" x 14" ad with the intention of telling the public, "Beer belongs...enjoy it". There is a drawing by Douglass Crockwell of an elderly couple sitting down and enjoying a party by the younger crowd. The man in the chair has one hand buried in his wife's and the other in a glass of beer and the crowd of people is standing in front of them, raising their glasses. The text implies that beer and ale are more "at home" than any other "For beer is the kind of beverage American's like".
October 18, 1948
Life magazine
1
$8.50
View
Other Beer 145

America's Beverage of Moderation
Full color 9 1/2" x 13" ad in a series designed to make beer and ale consumption more acceptable. The ad has a drawing by Douglass Crockwell that is entitled "Planning the vacation trip" and is listed as Number 30 in the series "Home Life in America". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 13, 1949
Life magazine
0
$8.50
View Other Beer 39

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad drawn by illustrator John Gannam. The ad, entitled Impromptu Concert which is Number 30 in the series "Home Life in America" has a drawing of five people sitting in a living room playing musical instruments, singing and enjoying bottles of beer. The ad headline states that "Beer belongs...enjoy it." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 27, 1950
Life magazine
0
$8.00
View Beer Other 65

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13" ad that is drawn by illustrator John Gannam. This ad, which is listed as Number 43 in the series Home Life in America is entitled Showing Off the Engagement Ring. The scene is a room filled with people who are sitting around enjoying beer that is being poured from bottles into glasses. While the men concentrate on the beer the ladies have gathered around one in a red dress who is showing off the new ring on her finger. The ad headline brags that "Beer belongs...enjoy it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
0
$8.00
View Other Beer / Gannam

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad drawn by Douglass Crockwell that is entitled "Thanksgiving Dinner". The ad shows a lady setting filled glasses of beer onto a dining room table that is already set with turkey and good dishes. This ad is called Number 49 in the series "Home Life in America" and is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1950
Life magazine
0
$8.00
View Other Beer 47

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad that is able to bring the concept of freedom and the thought of beer together. This ad, Number 51 in the series "Home Life in America" is drawn by Douglass Crockwell and is titled Winter Evening at Home. It shows a group of people gathered around a roaring fireplace sharing conversation, popcorn and glasses of beer. The caption on this ad says "In this friendly, freedom-loving land of ours - beer belongs...enjoy it!". It also mentions that Beer and Ale are "mealtime favorites".
January 29, 1951
Life magazine
1
$8.00
View Other Beer 126

America's Beverage of Moderation
Full color 9 1/2" x 13" ad in a series designed to make beer and ale consumption more acceptable. This ad has a drawing by John Gannam that is entitled Picnic at the New Homesite and is listed as Number 54 in the series "Home Life in America". This ad is larger than my scanner bed so the outside edges of the ad will not be visible in the scanned view.
April 16, 1951
Life magazine
0
$8.00
View Other Beer 41

Temporarily
Sold Out

America's Beverage of Moderation
Full color 10" x 13" ad with a drawing by John Gannam. This drawing shows two couples sitting in a living room sharing tall glasses of beer while talking and looking at an aquarium that is sitting on an end table. The drawing is called Showing off the New Aquarium and is identified as being Number 60 in the series "Home Life in America. The text of the ad, which came out six years after the end of World War II and during the Korean War states "In this friendly, freedom-loving land of ours-beer belongs...enjoy it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
1
$8.00
View Other Beer 103

America's Beverage of Moderation
Full color 10" x 13 1/2" ad drawn by John Gannam from the series Home Life in America. This ad, Number 72 in that series, is entitled Teaching Guests the Square Dance and shows a group sitting on a patio on a summer night drinking beer and smoking cigarettes as one couple swing and circle. The ad says "In this friendly, freedom-loving land of ours - beer belongs...enjoy it!". There is a smaller picture that shows several plates of different foods with the caption "Beer and ale - mealtime favorites".
September 1952
McCall's
1
$8.00
View Other Beer 125

America's Beverage of Moderation
Full color 9 1/2" x 14" ad with a drawing by John Gannam. This ad that urges the consumption of Beer and Ale for a friendly atmosphere and a way to enjoy pleasant company has a picture that is entitled Fiesta Time in the Southwest and is Number 73 in the series "Home Life in America". The picture shows several people sitting on a patio drinking beer and watching a lady in a Spanish outfit prepare to dance and the text says "In this friendly, freedom-loving land of ours - beer belongs...enjoy it!".
October 1952
McCall's
1
$8.00
View Beer Other 109

America's Beverages of Moderation
Full color 10" x 13 1/2" ad for the fact that in America, Beer Belongs. There is a picture, drawn by Douglass Crockwell, of a Trailer Camp where everyone is getting together to share tall glasses of beer. It is a summer day and, under the awning of one of the trailers, sit two couples while another couple comes bearing gifts along the campground sidewalks. The painting is called Trailer Camp Friendships and is listed as "No. 79 in the series 'Home Life in America'".
April 1953
Woman's Home Companion
0
$8.00
View Other Beer / Crockwell

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad that seems to indicate that, if you are a real American, you will drink beer. The picture in the ad is entitled Picnic On The Bay and is drawn by John Falter. It is listed as being Number 84 from the series Home Life in America and shows a small sailboat coming close to a deck that is occupied by several couples who are drinking beer. A lady, one of the two occupants of the sailboat, is handing a wicker basket to a man who is reaching dangerously over the edge as the other people watch this action with amusement. The headline chants "In this friendly, freedom-loving land of ours - Beer belongs...enjoy it!".
July 27, 1953
Life magazine
0
$8.00
View Other Beer / John Falter

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 13" ad designed to keep beer popular. This ad has a drawing by Douglas Crockwell which is entitled "An Evening of Cards". The drawing, which is called Number 98 in the series, "Home Life in America" is of two couples sitting on a porch in the evening enjoying a game of bridge and bottles of beer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1954
Life magazine
0
$8.00
View Other Beer 86

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 3/4" x 13 1/2" ad that was another attempt at making the consumption of beer tolerable. The ad drawing shows another couple arriving at a small party of friends. Everyone is pretty well dressed and the couple that has just arrived has brought a basket filled with flowers and a few other things. They are being warmly greeted by a lady and they are being waved to by at least one of the men. This drawing was done by John Falter and it is entitled "Friends From the Country" and it is Number 99 in the series "Home Life In America". The ad headline says "In this friendly, freedom-loving land of ours...Beer Belongs - Enjoy It".
September 20, 1954
Life magazine
1
$8.00
View
Beer Other 154

America's Beverage of Moderation
Full color 9 1/2" x 13 1/2" ad with a drawing by John Gannam for the joy of Beer. The picture, entitled Thanksgiving Dinner is no. 101 in the series Home Life in America. shows the most important moment in this great day, when the turkey is being brought from the kitchen. There is a large group of dressed-up people of all ages gathered around the dining room table as a lady emerges through the kitchen door with a perfectly cooked turkey in her hands. Most of the people rise from their seats as thought the Queen herself had come through the doors. The caption in the ad insists that "In this friendly, freedom-loving land of ours...Beer Belongs - Enjoy It!".
November 1954
Woman's Home Companion
1
$8.00
View
Other Beer / Gannam

America's Beverage of Moderation
Full color 10" x 13" ad for the popularity of Beer. There is a picture drawn by Pruett Carter which is listed as Number 118 in the Series "Home Life in America" shows two couples sitting in a living room drinking beer and going over color swatches that explain why houses from the '50s all had to be redecorated. The ad headline asks "When the neighbors drop over - What makes a glass of beer taste so good?" and answers by talking about how beer fits in with everything.
March 19, 1956
Life magazine
0
$8.00
View Other Beer 102

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 14" ad that shows you another place that having a beer is good. There is a picture of several couples that have camped out on the edge of a lake and one man is cooking food while two others are rowing a boat in. One lady is holding a glass of beer for herself and passing a glass to the man cooking while another lady is signaling to the men in the boat by holding a glass of beer up and pointing to it with her other hand. The ad headline tells us that "Beer has its own friendly way of saying...'Come and get it'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
0
$8.00
View Other Beer 104

Temporarily
Sold Out

America's Beverage of Moderation
Full color 9 1/2" x 14" ad from the group designed to keep beer popular. The ad has a drawing of two couples sitting at a table next to the beach. As they enjoy life under a beach umbrella a waiter brings a platter with glasses and bottles of beer. The ad headline claims that "Beer has a very special way of saying...'Have a good time'." The text reminds us that nothing will "match the refreshment you get from a glass of beer or ale on a summer day".
July 30, 1956
Life magazine
0
$8.00
View Other Beer 72

Temporarily
Sold Out

Andeker
Full color 8" x 11" ad shows a copy of the painting "Pioneers Crossing the Cumberland Gap".
March 1973
Playboy
1
$7.50
View Beer Other 11

Ballantine
Full color 9 1/2" x 13 1/2" ad for their Extra Fine Beer. This ad has a series of three drawings that tell a story about relief from the heat being just a trip to the kitchen away. The first picture shows a man frying an egg on the sidewalk while a chicken looks on with dismay and the caption says "Though it's hot enough for this-". The second picture shows the same man ahd his chicken opening the door to the refrigerator and looking in as the caption says that "It's always winter in your refrigerator...". The last picture shows this happy man pouring a glass full of Ballantine Beer while the chicken observes from his shoulder and this caption claims "that's why Ballantine Beer is deep-brewed for Flavor that chill can't kill". The door is still open to the refrigerator and all that can be seen is one more bottle of Ballantine Beer placed in the middle of a snow-covered mountain scene. The text asks how cold do you like your beer and answers "Good and cold, if you're like most people" before offering the advice that "Beer is usually served at a refreshingly cold 35 to 42 Fahrenheit".
July 27, 1953
Life magazine
1
$8.00
View Other Beer 123

Ballantine
Full color 9 1/2" x 13 1/2" ad for their Beer. The ad has a picture that is entitled Dining Out and was done especially for Ballantine Beer by Frederick Siebel. This picture is of a pleasant little inn called the Waterwheel Inn, being shown with the front walls off, where every patron at every table has a bottle of Ballantine Beer in front of them. In the ad, Ballantine refers to itself as the beer "with the flavor that chill can't kill!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
0
$8.00
View Other Beer 98

Temporarily
Sold Out

Barley and Malt Institute
Full color 10" x 13 1/2" ad for the variety of reasons that you should drink a product made from this organization. The headline claims "The Goodness of Malt adds a premium to pleasure" and has a drawing of a man sitting at a bar lighting a cigarette with a newspaper folded in front of him as he leers at the glass being filled, hopefully for him. The caption on this picture says "Fun Flavor you can pour" and there are two other smaller pictures below that present other arguments why you should drink a Barley and Malt product. There is a picture of two alert men working at a construction site and another of a man pouring cereal into his bowl at the breakfast table. The captions for both of these pictures talk about the healthy value that Barley and Malt products give a body, just like breakfast, and how it will "aid digestion...pick up lagging energies".
February 23, 1959
Life magazine
1
$7.50
View Beer Other 112

Beck's
Full color 10" x 13" ad in German from a German magazine. The ad photo shows a filled glass of beer surrounded by six bottles, ready for action. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1968
Bunte Illustrierte
1
$7.50
View Beck's Bier 19

Brewing Industry Foundation
Black and white 9 1/2" x 14" ad that reminds us of another of the freedoms that we were fighting for, the freedom to drink Beer. There is a drawing of a young man named Bill who is lying on his bunk reading a letter from home that he has already read. On the wall behind him is a hat and a pair of snowshoes and through the window is visible a steam shovel which seems to be working. The caption under the picture reminds us that "Morale is a lot of Little Things" and the text tells us that a letter from home, when you are far away, can be one of the most important morale boosters. It then says that "millions of Americans attach a special value to their right to enjoy a refreshing glass of beer" and the right to do this is one of the little things that help Morale.
October 26, 1942
Life magazine
1
$9.00
View Other Beer 133

Brewing Industry Foundation
Full color 10" x 14" ad that has a peaceful scene considering how traumatic the time overseas was. The scene was taken on a photo and showed one older couple sitting on the ground eating and drinking beer while another, a younger couple, was standing behind a tree and quietly talking. There is a portion of a line written on the card, "and remember those swell picnics in Birch Grove?". The ads words begin "Remember the picnic we took Mary on?...How is the garden doing this year?...Sure could go for one of Mom's apple pies..". This is from a letter written home from a son who is over fighting in the war. It talks about how he writes home and asks about something little, something far away, something every one else has forgotten. After a few paragraphs of this the ad gets to how important it is to be able to have a beer and all of the little things that go with it. They write this in the hopes that as many as possible will be able to return home.
June 19, 1944
Life magazine
1
$9.00
View
Beer Other 153

Brewing Industry Foundation
Full color 9 1/2" x 13" wartime ad that is intended to be a morale booster. The ad has a drawing of a summertime cookout where the father is cooking away on big thick steaks while a lady is watching the boy who is now a soldier while she carries a platter full of glasses of beer. The ad headline puts one of the memories into words, "Boy did those grilled steaks used to taste swell" and the ad text talks about more of the "things back home" that our soldiers are fighting for. The ad also contains a reminder to keep writing letters to the soldiers and sailors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 4, 1944
Life magazine
0
$9.00
View Other Beer 88

Temporarily
Sold Out

Burgie Beer
Full color 7 3/4" x 10 3/4" ad with a photo of two people working on getting a wind sail off the ground at the beach. The ad calls this "The California life" and says that this "Original California Beer" is "Now in Chicago".
November 1974
Playboy
1
$7.50
View Other Beer 55

Carling
Full color 9 3/4" x 13 1/2" ad for their Black Label Beer has a photo of the filming of the TV show Wonderful Town. One of the cameraman has his hands full with a bottle of Carling's that he has just poured into a glass and the headline above him says "Backstage on the set of Wonderful Town People try it...and they like it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 24, 1958
Life magazine
1
$7.50
View Carling 54

Carling
Full color 9 1/2" x 13 1/2" ad for their Black Label Beer has a photo of a bottle of Carling's being poured into a very large glass with a Christmas tree painted on it's side. The ad headline has the familiar claim of "People try it...and they like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 25, 1958
Life magazine
1
$7.50
View Carling 53

Carling
Full color 10" x 13 1/2" ad for their Black Label beer. This ad has a picture of still another shape and size of glass filled to the top with Carling Black Label Beer under the headline claiming that "People try it...and they like it!". The text claims that in "the past nine years" Carling has gone "from 62nd to 6th place in the nation" and mentions the old catch-phrase they used to use, Mabel, Black Label.
February 23, 1959
Life magazine
2
$7.50
View Other Beer 113

Carling
Full color 10" x 13" ad for their Black Label Beer. This ad is similar to the next ad but this one has a mug instead of a glass. The same sentiments, "People try it...and they like it" are stated in the ad headline. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1959
Life magazine
1
$7.50
View Carling 20

Carling
Full color 10" x 13" ad for their Black Label Beer. The ad has a picture of a tall glass of beer and states that "People try it..and they like it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1959
Life magazine
1
$7.50
View Carling 7

Carling
Full color 9 1/2" x 13 1/2" ad with a photo of a large glass being filled from an equally large bottle of Carling Black Label Beer while a cartoon character of a man is walking by the glass carrying two cases of Carling's beer. The ad headline promises that "People Try It...And They Like It". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 28, 1959
Life magazine
1
$7.50
View Other Beer 38

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. The ad has a picture of a long neck bottle of Carling's being poured into a large clear mug. The ad headline claims that "People try it...and they like it" and the ad claims that Carling has risen to fifth place in the brewing industry but the fifth has been crossed out and replaced with the word 'fourth". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1960
Life magazine
1
$7.50
View Carling 90

Carling
Full color 10" x 13 1/2" ad for their Black Label Beer. This ad is one from the series where a bottle of Carling Black Label Beer is standing on a table next to a filled glass and a different snack with each ad. This time I am not really sure what it is. They look like something that is rolled up with a toothpick through the outside with some sort of meat filling. The headline has the familiar "People try it and they like it" and the text reminds us that Carling has grown to be the largest brewer in the nation.
March 31, 1961
Life magazine
1
$7.50
View Other Beer 139

Carling
Full color 10" x 12 1/2" ad has a close-up photo of a bottle of Carling's Black Label Beer, a nearly filled glass and several salty pretzels. The ad headline claims that "People try it and they like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 28, 1961
Life magazine
1
$7.50
View Other Beer 46

Carling
Full color 9 1/4" x 12" ad has a large photo of a bottle of Black Label Beer next to a tall glass that has just been filled. These items are surrounded by popcorn scattered on the table. The ad headline assures us that "People try it and they like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 9, 1961
&
September 22, 1961
Life magazine
2
$7.50
View Other Beer 84

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. The ad has a picture of a table with a bottle of Carling Black Label Beer next to a filled glass and a piece of cheese with a wedge cut out of it. The ad headline assures you that "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 29, 1962
Life magazine
1
$7.50
View Carling 91

Carling
Full color 10" x 13" ad for their Long Necked Bottles of Black Label Beer. The ad has a picture of a table where a bottle of Carling's sits next to a mug that has just been filled with the contents of the bottle. Next to these items is a bowl filled with peanuts in a shell and on the table are a few loose peanuts that have spilled out of the bowl. The ad headline claims that "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1963
Look magazine
1
$7.50
View Carling 95

Carling
Full color 9 1/2" x 13 1/2" ad for their Black Label Beer. This is another in the ad series of this time that shows another way that "People like it". This ad has a picture of a table with a green tablecloth where, grouped closely together, we see a bottle of Carling Black Label Beer with the chilled beads of moisture on the side, a filled glass with a respectable head on it, a block of cheese on a cutting board and several crackers of which one is topped with cheese. The text explains that, in an effort to make it possible to buy this premium beer at local prices, the Carling Brewing Co now has seven breweries scattered thoughout the nation to keep shipping costs down.
April 26, 1963
Life magazine
1
$7.50
View Other Beer 122

Carling
Full color 9 1/2" x 13 1/2" ad for their Black Label Beer with a photo of a glass being filled from a bottle while another bottle of Carling Black Label Beer stands behind waiting to be used. The ad headline says "Summer fare for your summer fair mood". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$7.50
View Other Beer 67

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. The ad has a photo of a chilled bottle surrounded by a filled glass and pretzels covered in salt. The ad headline simply promises that "People like it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1963
Life magazine
1
$7.50
View Other Beer 76

Carling
Full color 10" x 13" ad for their Black Label Beer. There is a table that is filled with a dish of spaghetti, a bowl of salad, a basket of assorted breads and a glass being filled with Carling Black Label from a bottle while another bottle stands chilled and waiting. The headline has the familiar "People like it" and the text claims that "Since 1951, Carling sales have increased more than 7 times, from less than 700,000 barrels to more than 5 1/3 million a year". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1964
Life magazine
1
$7.50
View Other Beer 107

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer has a picture of the contents of a bottle of this beer being poured into a waiting glass. Sitting next to the glass and other bottles are popcorn, chips and big, salty pretzels. The ad headline simply says "People like it" and the text discusses how sales have grown since 1951.
June 5, 1964
Life magazine
2
$7.50
View Other Beer 83

Carling
Full color 10" x 14" ad that shows a bottle of Carling's sitting on a table, label facing us, while another bottle is filling up a glass just beside the bottle that is seen plainly. This is another one of their delicacy ads, just to the left of the bottles is a plate of saurkraut with hot dogs in it and, I think, a plate of chicken. The ad headline says that "People like it" and they are referring to the beer. They mention the low price that is made possible by the eight strategically located breweries in this country. This reduces the shipping costs so this beer can be sold everywhere at the popular price. This makes it, according to the claim, America's fastest growing beer,
September 25, 1964
Life magazine
1
$7.50
View
Other Beer 150

Carling
Full color 9 1/2" x 13 1/2" ad for their Black Label Beer. This is another ad in the series of what Carling Black Label goes well with. There is a table covered with a blue cloth with a bottle of Carling in the middle of the picture. Behind it is a glass being filled from a bottle and around it are a platter and a basket of rolls. The headline assures us that "People Like It" and the text mentions that they have eight breweries strategically located to minimize transportation costs, thus keeping the price down.
October 23, 1964
Life magazine
1
$7.50
View Other Beer 136

Carling
Full color 9 1/2" x 13" ad for their Black Label Beer. There is a picture of several kinds of cheese and slices of bread scattered around an uncapped bottle of Carling Black Label Beer and a mug filled to the top with beer and foam. The headline offers "More flavor in your life..." and the text talks about the simple things in life like "the pungent aroma of ripe cheese" and "the crusty taste of fresh-baked bread and the bright, rich flavor of a premium beer." The premium beer that they had in mind is Carling Black Label which can be purchased at the popular local price. They talk about the century of experience that goes into the brewing of this product which can be yours with the call of "Mabel, Black Label".
April 2, 1965
Life magazine
1
$7.50
View Other Beer 137

Carling
Full color 10" x 13" ad that has the intention of adding "More flavor in your life...". Pictured in the ad are a full bottle of Carline Black Label Beer, a filled glass of the same, the beginning of a salami sandwich and the loaf of salami that is making the sandwich. They refer to this beer as "the light and lively beer that goes so well with all the good things in life" and you are utged to "Pour a glass and see". Yes, Carling Black Label Beer is truly a premium beer but, to get it, you are encouraged to call "Mabel, Black Label".
May 28, 1965
Life magazine
1
$7.50
View
Carling 147

Carling
Full color 9 1/2" x 12 1/2" ad shows a can of Black Label Export Premium Malt Liquor standing next to two different mugs. The ornate ad headline claims that "Only Black Label Malt Liquor gives you what the others don't - 100% Canadian Malt". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1971
Life magazine
1
$7.50
View Other Beer 31

Carlsberg
Full color 7" x 10" ad that has a photo of three glasses filled with beer sitting in front of two bottles of Carlsberg Beer and one bottle of Carlsberg Malt Liquor. The ad headline claims that "Two out of three Carlsbergs are great beers. The other is a great something else altogether".
September 1971
Playboy
1
$7.50
View Other Beer 35

Champale
Full color 9 1/2" x 12" ad has a photo of a bottle of their Sparkling Extra Dry Champale Malt Liquor sitting next to a filled champagne glass. The ad headline states "Champale. Celebrate nothing with it." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1969
Life magazine
1
$7.50
View Champale 59

Colt 45
Full color 7 1/2" x 10 3/4" ad that displays what a completely unique experience drinking a Colt 45 can be. There is a picture of a modernistic bar with the lower half of the wall taken up with cans of Colt 45 beer and the upper half being white with a few banners and a flying saucer with Colt 45 written along the wider portion. A man in a business suit sits calmly at a table with his Colt 45 poured into a glass while two attractive female space aliens stand next to him in revealing white space suits, silver boots that seem to be unzipped and clear oxyten helmets that do little to hinder their beauty showing through. The ad headline asks you to "Take off on a completely unique experience" then encourages you to "Look for the spaceship display wherever Colt 45 Malt Liquor is sold. Then put a couple of extra six packs in cold storage. It's out of this world."
June 1969
Playboy
1
$7.50
View Other Beer 127

Colt 45
Full color 7 1/4" x 10 1/2" ad that tells another way that you can remind people that you are a Colt 45 drinker. There is a photo of a can of Colt 45 standing next to a filled glass which is standing next to a Colt 45 Lamp. The ad headline calls this "The Light Fantastic" and after the text tells you ways to impress your friends with it gives you a coupon to fill out and mail in.
October 1969
Playboy
2
$7.50
View Other Beer 52

Colt 45
- Full color 8" x 11" ad for this popular Malt Liquor. The ad has a picture of a tall can with rocket exhaust drawn underneath indicating lift-off. The ad headline tells us that "It's Colt 45 Take Off time again" and the text indicates that "All systems are go at your neighborhood dealer." With subtle enthusiasm it also indicates that the only thing better than a six-pack of Colt 45 is two.
May 1970
Playboy
2
$7.50
View Beer 85

Colt 45
Full color 7 1/4" x 10 3/4" ad for the best way to deal with a can of Colt 45, "Bottoms Up". Against a blue background is a can of Colt 45 right side up and an upside-down glass that contains the contents of this can. The glass is not spilling the contents, it must be waiting for the reader. The headline words, "Bottoms Up", are upside down, just like the glass. August 1970
& May 1971
Playboy
1
$7.50 View Other Beer 3
Colt 45
Full color 7 1/4" x 10 1/2" ad for a contest to win a weekend of the Playboy Jet. The ad also talks about the other prizes available in the contest.
May 1972
Playboy
0
$7.50
View Other Beer 37

Temporarily
Sold Out

Colt 45
Full color 7" x 10 1/4" ad that shows a chilled six-pack of cans sitting against a blue background. The ad headline calls it a "Super Six".
July 1972
Playboy
1
$7.50
View Other Beer 26

Colt 45
Full color 7" x 10" ad for their Malt Liquor. Seen against a deep blue background is a six-pack of chilled cans of this product over the headline asking "If unique is what you seek".
September 1973
Playboy
2
$7.50
View Other Beer 77

Colt 45
Full color 7 1/2" x 10 1/2" ad for their Malt Liquor. There is a picture of funnyman Redd Foxx sitting and holding up a can of Colt 45 next to his face which is graced with a sly smile and his well-known sleepy eyes. The headline, referring either to Colt 45 or to Redd Foxx, says "If unique is what you seek". July &
September 1974
Playboy
1
$8.00 View Colt 45-1
Country Club
Full color 9 1/2" x 13" ad for their Malt Liquor. The ad has a drawing of a backyard barbeque with hot dogs and beer being served. The ad headline says "New - Party Brew!" and claims that this Malt Liquor is "far more refreshing than any brew you have ever tasted before". With the party scene in the background the foreground is occupied by a feminine hand holding a can and pouring the contents into a waiting glass.
June 27, 1955
Life magazine
2
$8.00
View Other Beer 40

Country Club
Black and white 7 1/4" x 10 1/2" ad that shows a can of their 8 oz. can of Malt Liquor sitting next to one of their new 12 oz. cans and a man's hand holding his fingers apart by the extra amount of product you will get. The ad headline asks you "4 more ounces doesn't seem like much difference, does it?" as the man's fingers stretch apart further than the new can is larger than the old can..
July 1964
Playboy
2
$7.50
View Country Club 26

Country Club
Black and white 9 1/2" x 13" ad for their Malt Liquor. This ad, which is a larger version of another ad on this page, has a picture of a crumpled can of Country Club standing behind a glass filled with this product. There is a wimpy layer of foam along the top and the headline asks "Bet you've seen a better-looking head on a glass of beer". The ad text goes on to explain why Malt Liquor, especially Country Club, doesn't have or need a head of foam. This ad is larger than my scanner bed so the outer edges of the ad will not be visile in the scanned view.
May 22, 1964
Life magazine
1
$7.50
View Other Beer 101

Country Club
Black and white 7 1/2" x 10 1/2" ad for their Malt Liquor that shows a crumpled can of Country Club and a glass of liquid with a short head. The ad headline inquires "Bet you've seen a better-looking head on a glass of beer" and goes on to explain how Country Club is a Malt Liquor and is designed to have less carbonation thereby less head.
September 1964
Playboy
1
$7.50
View Country Club 22

Country Club
Full color 8" x 11" ad that claims that "Country Club gilves you more of what you drink malt liquor for". The picture shows what it looks like through an empty glass, just emptied, and you can see a can of Country Club through the glass. They claim that "Some malt liquors taste a lot like beers" but, in their minds, "We figure that if you like beer, you should order beer". They feel that Country Club is "Short on carbonation, long on taste".
August 1966
Playboy
1
$7.50
View
Country Club 148

Country Club
Full color 7 1/2" x 10 3/4" ad for their Malt Liquor. There is an opened can of this product standing proudly behind a glass that has been nearly drunk dry, in fact the foam is still running down the inside of the glass. On either side of these items are a lonely long-necked bottle and a glass of a mixed drink of some kind. The text explains this situation by saying "In between beer and liquor there's malt liquor. But there's nothing in-between about Country Club".
May 1967
Playboy
1
$7.50
View Other Beer 118

Country Club
Full color 7 1/2" x 11" ad for their Malt Liquor. The ad has a small photo of a crumpled can of Country Club next to a full glass of beer. Against a black background are the words that ask the question "Does it swing?" and a smaller headline that answers "Man, it rocks".
October 1968
Playboy
1
$7.50
View Other Beer 79

Country Club
Full color 7 3/4" x 10 1/2" ad for their Malt Liquor. There is a picture of an opened can, tab lying next to it and a mug filled to the top, foam and beer. The headline sings "Goodbye bitterness, so long fullness, hello happiness." and the text relates that, after 6,000 years of basic beer making, in 1951 Country Club came out with a new, totally different recipe. It explains some of the steps that were taken and they feel that any one of the initial creators of beer would be happy with the change.
May 1970
Playboy
1
$7.50
View Other Beer 143

Drewry's
Full color 9 1/2" x 13" ad for the beer fondly called Big D. The ad has a picture of a party full of laughing people that are fully enjoying themselves as they hold bottles and glasses of Drewry's Beer. The ad headline claims that "Big D makes the Big Difference in FUN". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
1
$7.50
View Other Beer 82

Drewrys
Full color 9 1/2" x 12" ad that makes the implication that you Can't Have Fun without a Drewery's Beer. The ad has a photo of several people in a backyard barbecue with a lady in a red dress smiling as she walks around with a platter full of Drewrys Beer. The ad headline claims that "Big D makes the Big Difference in FUN" and the text says that the "Happiest way to turn a barbecue into a banquet...treat everyone to Big D, Drewery's". I imagine that with enough of them you would be happy eating the dog's food. The text gives a vague description of what the brrewers do to make this beer special and assures us that "it's always sold at a popular price".
June 11, 1960
Saturday Evening Post
2
$7.50
View Other Beer 45

Falstaff
Full color 9 1/2" x 13 1/2" ad for their Premium Quality Beer. There is a painting of entertaining at home with Home Movies. One man sits in the background peering at the early frames of one of the reels they have available while the other man struggles with trying to open the screen. As they work on these tasks the two ladies are in the foreground getting the bottles of Falstaff and appetizers ready and one is making sure the Falstaff is fresh and cold. The headline lets us know that "A good time is the best time for Premium Quality Falstaff Beer" and reminds us that it has been a favorite for three generations.
February 22, 1954
Life magazine
1
$8.00
View Other Beer 111

Falstaff
Full color 9 1/2" x 13" ad for their cans and bottles of beer. The ad has a picture of a man and a woman who are sitting on a sailboat. The man is working on some gear and the woman is coming up from below with two cans of cold Falstaff in her hands. This scene is seen through the Falstaff insignia. The ad has the little saying "When fun in the sun, whets your taste for, a good cold beer...This is the One!".
August 20, 1956
Life magazine
1
$7.50
View Falstaff 93

Falstaff
Full color 9 1/2" x 13 1/2" ad for their popular Beer. There is a picture of a man in waders standing in the surf and casting his line far into the ocean as he holds a pipe clenched between his teeth and imagines the many fish he will be pulling in today. Below this is another picture of a different man holding his rod against his chest while he drains a can of Falstaff. The headline claims that "Falstaff goes fishin' from coast to coast" and that "Any Good Time is Falstaff Time". The text tells us that whether you are actually fishing or preparing for fishing, a Falstaff would taste good.
March 7, 1960
Life magazine
1
$7.50
View Other Beer 130

Falstaff
Full color 10" x 13 1/2" ad that tells you that there are many things that you can do while drinking Falstaff. It gives the example of "Double Playtime. Falstaff and Baseball" and has a photo of a group of men "playing" a game of baseball on a flat, cleaned-off area on a field overlooking a large lake. The ad says that "Any Good Time is Falstaff Time" and shows a man who was one of the players with the ball in his hand, his glove under his arm, an opened Falstaff in his hand and a smile on his face. The ad urges you to drink a "frosty, refeshing premium quality beer" as it talks about drinking Falstaff.
April 11, 1960
Life magazine
1
$7.50
View
Beer Other 149

Falstaff
Full color 9 1/2" x 12 1/2" ad for America's Premium Quality Beer. The ad has a picture of two men and a lady having a picnic next to a rocky little river. While one of the men is unpacking the picnic basket onto the table, complete with cans of Falstaff beer, the other man is trying to grab a can of Falstaff from the hand of a lady who stands just out of reach in the water. The ad headline claims this will be the "Best picnic in a month of sun days". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1960
Life magazine
1
$7.50
View Falstaff 92

Falstaff
Full color 10" x 13" ad for their Beer. The ad has a picture of two couples who are having a cookout. The one man is warming hot dogs on the grill while the others stand or kneel watching. They may only have one package of hot dogs on the grill but there is a tub filled with ice and cans of Falstaff and several more boxes of cans waiting to replace the cans being chilled. The ad headline claims that "There's Light-hearted Living in Light-Hearted Falstaff" and the text calls it "America's Premium Quality Beer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 14, 1962
Look magazine
1
$7.50
View Other Beer 105

Falstaff
Full color 7 3/4" x 10 3/4" as has a photo of two campers standing by their roaring campfire as they are surrounded by reddish cliffs and a still waterfront. The ad headline claims "What a time for Falstaff".
May 1967
Playboy
1
$7.50
View Other Beer 49

Falstaff
Full color 7 1/2" x 10 3/4" ad for what this Beer will do for you. There is a picture that shows two mugs with the Falstaff insignia on them. The top mug is filled with a frothy head and the headline says "Thirst come". The lower mug is empty with a layer of foam sliding down the side and the headline trumpets that this is "Thirst served". The text at the bottom of the page calls this "Beer after beer - the choicest product of the brewers' art. Everywhere."
October 1967
Playboy
1
$7.50
View Other Beer 124

Falstaff
Full color 7 3/4" x 10 3/4" ad for The Thirst Slaker. The ad has a picture of a very thirsty man making short work of a tall mug of Falstaff and foam. They claim that this beer is "Brewed clear to drink fresh, The one that wets down a thirst with cold, foaming flavor".
April 1968
Playboy
1
$7.50
View Other Beer 132

Falstaff
Full color 7 1/2" x 10 3/4" ad with a photo of a contented young man holding a mug of beer to his lips. The ad identifies Falstaff beer as "The thirst slaker".
October 1968
Playboy
1
$7.50
View Other Beer 78

Grolsch
Full color 7 1/2" x 10 1/2" ad shows a bottle and a filled glass of beer sitting on an antique table with more antiques on the wall. The ad headline describes "Grolsch Beer's 16-ounce bottle: The perfect frame for a masterpiece".
July 1982
Penthouse
1
$7.50
View Beer Other 33

Grolsch
Full color 7 3/4" x 10 3/4" ad shows a bottle of Grolsch Lager Beer standing next to a filled glass. The ad headline tells you to "Let them know you've got a Dutch of Class".
November 1983
Penthouse
1
$7.50
View Other Beer 30

Hamm's
Full color 9 1/2" x 12 1/2" ad with a drawing of a summer barbecue with the chef carrying a plate full of meat toward a table set with plates and Hamm's Beer. The ad headline tells you "Here's how...to stage a Smooth barbecue" and gives 1940's style hints on the best way to cook out-of-doors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1949
Life magazine
1
$8.00
View Other Beer 43

Hamm's
Full color 10" x 13" ad has a drawing of a female swimmer coming out of the pool and looking at the bottle of Hamm's that is waiting for her next to the filled glass. The ad headline says "Here's how - to swim a Smooth backstroke" over six photos of a lady in action. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1949
Life magazine
1
$8.00
View Other Beer 57

Hamm's
Full color 9 1/2" x 13" ad with several photos of Stan Musial wearing his St. Louis Cardinals baseball uniform giving the readers lessons on how "Stan Musial poles out extra-base hits". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 29, 1949
Life magazine
0
$8.00
View Stan Musial / Hamm's Beer

Temporarily
Sold Out

Hamm's
Full color 10" x 13" ad shows you how "to make a Smooth serve". Tennis Pro Johnny Faunce is photographed giving tips on how to serve in tennis. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 18, 1949
Life magazine
1
$8.00
View Hamm's 8

Hamm's
Full color 10" x 13" ad with a bowling context. The ad shows "how...Connie Schwoegler rolls a Smooth strike". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1949
Life magazine
1
$8.00
View Beer Other 14

Hamm's
Full color 10" x 13" ad that shows full glasses of beer floating over a North Woods setting. The product is described ad "Refreshingly yours...from the land of sky blue waters".
February 23, 1959
Life magazine
1
$7.50
View Beer Other 10

Hamm's
Full color 9 1/2" x 13" ad has a photo of a filled, foam-topped mug of beer. There is a small waterfall behind it with four more cans of Hamm's being chilled by the icy water. The ad headline asks "Thirsty? Taste the secret Hamm's has captured from nature's purest waters. BIG FRESH TASTE". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
&
September 13, 1963
Life magazine
2
$7.50
View Other Beer 70

Hamm's
Full color 9 1/2" x 13" ad has a photo of a snow-covered mountain stream that has three cans of Hamm's sitting in the running water and a filled mug of beer half-buried in the snow. The ad headline brags that you can "Taste the secret Hamm's has captured - Big Fresh Taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1963
Life magazine
&
June 27, 1964
Saturday Evening Post
2
$7.50
View Hamm's 62

Hamm's
Full color 9 1/2" x 13" ad has a picture of a full mug of beer sitting in front of a small waterfall of cool spring water. Hidden under the falling water is a group of cans of Hamm's Beer being chilled in the most natural way. The ad headline calls it "Refreshingly yours! Taste the secret Hamm's has captured from nature's purest waters. Big Fresh Taste.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. October 11, 1963
Life magazine
2
$7.50 View Hamm's 5
Hamm's
Full color 9 1/2" x 13 1/2" ad for the beer that brags about Freshness. The ad has a picture of a mountain stream with a small two-foot falls. There is a red canoe pulled into the shore just above this natural obstacle and a large male hand holding a huge glass of beer with a head that is spilling over the side in front of this scene. The ad headline claims that "Freshness...that's Hamm's" and the text calls it cool, fresh, light, bright, smooth and clear..
September 18, 1964
Life magazine
2
$7.50
View Other Beer 99

Hamm's
Full color 9 1/2" x 13" ad for their Beer thats "Bursting with freshness". The ad has a picture of a foamy mug that is filled with Hamm's Beer standing next to a long neck bottle that has a bubble coming out of the top with an outdoor scene of a river on a Spring day visible inside of the bubble. The ad describes Hamm's freshness as being as "Fresh as the land of sky blue waters and eager to get at your thirst." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1965
Life magazine
1
$7.50
View Hamm's 96

Hamm's
Full color 9 1/2" x 13" ad has a photo of a water skiier throwing a huge wall of water as he performs a slalom turn. The ad headline challenges you to "Taste this freshness!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1965
Life magazine
1
$7.50
View Hamm's 66

Hamm's
Full color 10" x 13" ad that show two bottles of beer, one with the label torn off showing a flowing river with a canoe on it. The ad headline claims "The better the water...the better the beer".
July 21, 1967
Life magazine
1
$7.50
View Beer Other 15

Heineken
Black and white 2 3/4" x 11 1/2" ad for their Imported Beer. The headline, over a picture of a bottle of this product, asks "What's brewing throughout the world today?". The text talks about being brewed in Holland and calls it "The World's Finest Lager Beer".
May 9, 1955
Sports Illustrated
1
$8.00
View Heineken 116

Heineken
Black and white 7" x 10 1/2" ad that highlights the fact that Heineken is not just a beer, it's HEINEKEN. There is a picture of a man in a dark suit sitting on the other side of a counter from the camera and he has carefully and precisely filled a glass to the top from a bottle of Heineken and has slid it toward the reader. The headline assures us that "There is beer. And there is Heineken". The ad has a smaller picture that offers a set of six of the glasses, like the one the man has filled, for $4.50 per set. The ad also mentions that this beer is available in Dark or on Draft.
April 1970
Playboy
1
$7.50
View Other Beer 128

Heineken
Full color 7 1/4" x 10 1/4" ad that tries to illustrate what the headline means when it says "Heineken tastes tremendous". The picture shows a man sitting in an easy chair with his feet up on a huge bottle cap. The cap has come from the huge bottle of Heineken that is standing next to the huge filled glass that sits to his right. This is the kind of living room that many men wish they could have, furniture made from functioning beer containers.
June 1970,
July 1972,
January &
August 1973
Playboy
4
$7.50
View Other Beer 27

Heineken
Full color 7 1/4" x 10 1/4" ad with a picture of a glass of Heineken sitting on a coaster that shows an old farm house with a windmill behind it. It is next to a platter with what looks like meat on it with some white vegetable and a very ornate knife. The ad headline assures us that Heineken tastes tremendous".
September 1972 & 1973
Playboy
2
$7.50
View Heineken 21

Heineken
Full color 7" x 10 1/4" ad with a photo of a bottle of Heineken standing tall on the beach as the surf rushes past it. The ad headline calls this beer "Oceans apart from the ordinary". The text tells us that it is available Light or Dark and in bottles or on Draft and it is America's Number 1 Imported Beer. September 1974
Playboy
2
$7.50 View Heineken 2
Heineken
Full color 7" x 10 1/4" ad for this beer that originated in Holland. The ad has a picture of a bottle of Heineken sitting next to a filled glass. They are both on the ground in front of the 300-year old windmill in Holland that is dedicated to Van Munching of New York that is the exclusive importers of Heineken in the U.S.A.. The ad headline suggests that "If you can't come to Holland, Have a Heineken".
March 14, 1977
Sports Illustrated
1
$7.50
View Heineken 97

Heineken
Full color 7" x 10 1/4" ad that plays up the fact this beer is "Brewed in Holland". There is a photo of a table with a filled glass of beer, a bottle of Heineken, a plate with a steak and a side dish in the background. There is text in the ad that is probably Dutch that makes claims that I cannot comment upon.
May 1977
Playboy
2
$7.50
View Other Beer 73

Heineken
Full color 7 1/4" x 10 1/4" ad with a simple photo of a six-pack of Heineken sitting on a glass table. The ad headline explains that "Something so special is meant to be shared".
April 1980
Playboy
1
$7.50
View Other Beer 42

Heineken
Full color 7 1/2" x 10 1/2" ad that shows a half filled bottle next to a full glass and some cheese with a large slice out of it. The ad headline asks the question "Why is Heineken America's number one imported beer? and replies with the simple answer "Taste".
September 8, 1980
Sports Illustrated
1
$7.50
View Beer Other 25

Heineken
Full color 9 1/4" x 12" ad for their Special Dark Beer. The ad has a photo of a large bottle being poured into a glass. The ad has the quote "Come to think of it, I'll have a Heineken...Special Dark." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1984
Life magazine
1
$7.50
View Heineken 63

Heineken
Full color 7 3/4" x 11" ad that says to you, "Come to think of it, I'll have a Heineken". The ad has photographed very closely, a bottle of Heineken and a glass marked Heineken filled to the top with beer and foam. The bottle has the labels facing so you can read them and the glass does too.
April 1985
Ebony
1
$7.50
View
Heineken 146

IBI

Full color 10" x 13 1/2" ad that announces that it is the "Newest Member of the International Family". The ad picture shows a bottle of, what is labeled as, IBI Malt Liquor. There is a filled glass next to it and four round cannisters of a different color liquid. The ad touts this as "Pale, golden, sparkling...new IBI Malt Liquor is a malt beverageof superb character...smooth and dry...distinguished by a remarkable depth of flavor. This is a beverage you will serve with pride, enjoy with profound pleasure...along with other fine beer and ale bearing the seal of International Beverages, Inc". The other fine beers and ales that share the name are Iroquois, Frankenmuth, Silver Bar, Old Dutch, Bavarians and Tropical.
June 2, 1961
Life magazine
1
$7.50
View
Beer Other 152

Koch's
Red and tan 10 3/4" circular advertisement for their Beer and Ale. It looks like an oversized coaster with smaller print on the bottom identifying the Fred Koch Brewery from Dunkirk, N.Y.

1
$10.00
View Other Beer 138

Labatt's
Full color 7 1/2" x 10 3/4" ad that has a photo of a snow-covered mountain range under the words "Think of Canada". There is also a larger photo of a bottle of Labatt's beer next to a filled glass.
March 10, 1980
Sports Illustrated
1
$7.50
View Labatt's 23

Labatt's
Full color 7 3/4" x 10 1/2" ad reminds you that when you "Think of Canada, Think of Labatt's". This ad is similar to the previous one except it has a photo of a skier rather than the mountain range.
October 1979
& July 1980
Playboy &
August 11, 1980
Sports Illustrated
3
$7.50
View Labatt's 16

Lone Star
Full color 7 1/2" x 11" ad shows a cowboy holding up a can of Lone Star beer. The ad headline says that it is "From the Big Country".
July 1972
Playboy
1
$7.50
View Other Beer 28

Lowenbrau
Full color 7 3/4" x 10 3/4" ad shows a bottle of Lowenbrau and a mug being filled. The ad headline asks the age old question "Which tastes better...bottled or draught?".
May 1964
Playboy
1
$7.50
View Other Beer 32

Lowenbrau
Full color 7 3/4" x 10 3/4" ad that compares two of the tasty liquids that can be poured into a mug. There is a glass marked Lowenbrau that is filled to the top next to a half-filled glass of champagne. The headline, under the two glasses, says "If they run out of Lowenbrau...order champagne".
August 1965
Playboy magazine
1
$7.50
View
Lowenbrau 151

Meister Brau
Full color 9 1/2" x 12 1/2" ad has a photo of disc jockey Franklyn MacCormack playing records for a lady at his home. The ad headline claims that "It's one of those moments for Meister Brau". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$7.50
View Other Beer 69

Meister Brau
Full color 9 1/4" x 12" ad for their Custon Brew Beer. The ad has a photo of Midwestern Columnist Irv Kupeinet sitting in a bar interviewing somebody famous while some of the other patrons look impressed. The ad headline claims that "It's one of those moments for Meister Brau". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1963
Life magazine
2
$7.50
View Other Beer 75

Meister Brau
Full color 10" x 13" ad had a photo of an ornate beer mug that has the name Pete on the side along with the date 1958. The ad headline says that "The first beer in your life probably wasn't a Meister Brau. But we don't mind.". It explains that the first beer wasn't important, the kind that you end up drinking is and Meister Brau is confident that eventually you will try it and stay with it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1967
&
June 23, 1967
Life magazine
2
$7.50
View Other Beer 51

Meister Brau
Full color 9 3/4" x 12 1/2" ad has a photo of a tall beer glass being toweled dry after being washed. The ad headline lets you know that "Not everybody asks for Meister Brau. But we can wait". The ad explains that since Meister Brau is "just a little mellower and a little smoother and a little better than the other beers" it won't be long before you come around. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1967
&
July 28, 1967
Life magazine
2
$7.50
View Other Beer 50

Michelob
Full color 7 3/4" x 11" ad with a picture of a table with a bottle of Michelob standing next to a glass that is filled with this wonderful beer. In the background of this picture can be seen several other glasses filled with different kinds and colors of refreshment. The ad headline gives the simpliest of Christmas advice, "This year buy him a beer".
December 6, 1963
Time magazine
1
$7.50
View Other Beer 87

Michelob
Full color 7 3/4" x 10 3/4" ad for their Beer and barbecuing Hot Dogs. The headline asks if you are "Putting on the Dog?" and has a small picture of a round grill that is covered with hot dogs in the process of being cooked. Beneath this is a larger picture of the picnic table with a red and white checked table cloth on it with one mug filled with Michelob, so many bottles of it that it goes out of the picture and a couple of loose chips. The ad gives "Special instructions for Putting On The Dog" which are to "Keep the charcoal hot...and the Michelob cold. So Put On The Dog. (And invite the neighbors.)"
October 1967
Playboy
1
$7.50
View Other Beer 115

Michelob
Full color 10" x 13" ad shows a close-up of an empty bottle of Michelob that seems to be saying "Sometimes I wonder if you like me for myself...or just my shape"
April 18, 1968
Life magazine
1
$7.50
View Michelob 6

Michelob
Full color 7 3/4" x 10 3/4" ad that feels that telling people about how good their beer is does not accomplish the prupose as well as getting them to taste it and see for themselves. Over a picture of a half empty mug and a half empty bottle are the words "There are lots of great things we could tell you about the brewing of Michelob. But we won't." The bottom line of this ad is "In beer, going first class is Michelop. Period."
April 1968
Playboy
1
$7.50
View Other Beer 131

Michelob
Full color 7 1/2" x 10 1/2" ad has a photo of a can, a bottle and a mug being filled from a tap of Michelob. There is a wooden sign on the wall with the claim that "Good Taste Runs in the Family" and the headline at the bottom of the page assures us that "In beer, going first class is Michelob. Period.".
October 1969
Playboy
2
$7.50
View Other Beer 48

Michelob
Full color 7 3/4" x 10 3/4" ad for their Beer. Pictured in the ad is a full glass mug with Michelob Beer embossed on the side next to a a bottle of Michelob that is more than half full. Stacked around this bottle are about a deck and a half of cards with the Joker on top leaning against the bottle. The headline urges you to "Do something a little wild. Surprise people. Serve Michelob".
April 1970
Playboy
2
$7.50
View Other Beer 129

Michelob
Full color 8" x 11" ad that urges you to Surprise people by serving Michelob. In the picture there are a group of bottles arranged like bowling pins with a partially filled mug placed in front like a ball about to hit the pocket. The headline tells you to "Bowl 'em Over" by serving this beer at your next party.
May 1970
Playboy
1
$7.50
View Other Beer 140

Michelob
Full color 7 3/4" x 10 3/4" ad that wants us to believe that "Weekends were made for Michelob". There is a bottle of Michelob sitting next to a mug that is labeled Michelob Beer and filled with beer. In the bottle is a picture of several people dressed in '70s styles enjoying an evening on the town with bottles of Michelob.
October 1977
Playboy
1
$7.50
View Other Beer 135

Michelob
Full color 7 1/2" x 10 1/2" ad has a photo shown inside of a beer bottle of a couple dining out and enjoying their Michelob. The ad headline reminds us that "Weekends were made for Michelob".
October 1979
Playboy
1
$7.50
View Michelob 61

Michelob Light
Full color 9 1/4" x 11 1/2" ad has a drawing of a man dressed with guns, snorkel, shin-guards, padded shoulders and many other accessories. The ad headline claims that he is "Dressed for Success" and explains how each of these items is important in surviving the real world. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 14, 1985
Rolling Stone
1
$7.50
View Other Beer 44

Michelob
Full color 7 1/2" x 10 1/2" ad for their Light Beer. The ad has a close-up photo, with a red background, of a chilled bottle of Michelob leaning against a filled glass with a large head of foam. The ad calls it "Super-premium taste. In a less-filling beer".
June 1985
Playboy
1
$7.50
View Other Beer 74

National Bohemian
Three color 5" x 13" ad for the beer that is Built for Two. There is a picture of a couple on a tandem bicycle being driven by the thought of a bottle of national Bohemian Beer and the glass that it has been poured into. The text claims that it is wet, cold and delicious and has people saying "Oh boy, what a beer!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
1
$7.50
View Other Beer 108

National Bohemian Beer
A bottle and a glass of beer floating on a lily pad in the middle of a picturesque pond. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. September 22, 1958
Life magazine
1
$7.50 View National 4
National
Full color 10" x 13" ad that advertises itself as being "...from Chesapeake Bay, land of pleasant living!". The background of the ad shows a man standing shin deep in lake water as he aims his shotgun at ducks that have been attracted by the duck decoys floating around him. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1958
Life magazine
0
$7.50
View National 18

Temporarily
Sold Out

Old Master Beer & Ale
Black and white 7 3/4" x 12 1/2" newspaper ad shows "Olsen & Johnson - famous stars of stage, screen and radio". Ad talks about their engagement at Keith's Theater and calls Old Master Beer "A Healthful Tonic". There is a small hole in the left side of the ad and some age discoloration.
March 19, 1936
Grand Rapids Herald
1
$8.00
View Old Master 9

Old Milwaukee
Full color 9 1/2" x 13 1/2" ad for what they called "America's Light Beer". We see a drawing of a peaceful day at a large lake as seen from a wooden dock. There are several sailboats floating in the still water as seagulls flock toward a building at the end of a pier. Closest to the viewer, on the dock, we see a pair of sunglasses, a six-pack of Old Milwaukee cans, a bottle of Old Milwaukee that has been opened since there is a bottle cap nearby and a glass filled with this frothy beer. The headline claims that it is "brewed for that wonderful world of leisure" and the text describes the scene that we see in the drawing and tells how it is made so much better with the addition of an Old Milwaukee
April 26, 1963
Life magazine
1
$7.50
View Other Beer 121

Old Milwaukee
Full color 9 1/2" x 13" ad has a drawing of a beach scene. There is a wooden stairway coming down to the beach and there is a six-pack of Old Milwaukee on the sand, probably left behind by the group of people that are setting up their umbrella and removing their outer clothes not too far from this liquid treasure. The ad headline claims that it is "Brewed for that wonderful world of leisure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
0
$7.50
View Other Beer 68

Temporarily
Sold Out

Old Milwaukee
Full color 9 1/2" x 13" ad for this Light Beer from Schlitz. The ad has a picture of a couple who are enjoying bottles of this beer. The man is holding a mug that he is filling with a bottle for a lady who is already holding a bottle in her hand. The ad headline asks you to "Taste the Premium Difference". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 6, 1964
Life magazine
1
$7.50
View Old Milwaukee 94

Old Milwaukee
Full color 9 1/2" x 12 1/2" ad has a photo of a couple sitting together and smiling as the man pours beer from a can of Old Milwaukee into a glass being held by the woman. The ad asks you to "Taste the Premium Difference from Schlitz!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1964
Look magazine
1
$7.50
View Other Beer 56

Olympia
Full color 7 1/2" x 11" ad for their Beer that is only brewed at Tumwater, Washington which is where it can be made better and the reason why is "It's the Water". There is a picture of a couple sitting happily at a small table where they are enjoying their Olympia Beer and each other. We are told that "Beer is a pleasant part of a lot of living. So it should be as good as a beer can be" and you are urged, the next time you visit Washington State, stop and visit their brewery which is open for visitors from 8:00 to 4:30 every day.
May 1968
Playboy
1
$7.50
View Other Beer 141

Pfeiffer
Three color 10" x 13" ad for their Premium Beer. There are three pictures showing three items of interest. From the left is a filled glass of beer, in the center is a bottle of Pfeiffer beer and at the right is a change purse with the headline saying "now...the luxury beer...at a popular price". The text claims that "No cost is spared" to make this "Luxury beer at a popular price" which has been around "For 75 years". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 10-17, 1963
Saturday Evening Post
1
$7.50
View Other Beer 106

Schaefer
Full color 7 3/4" x 11" ad for their Lager Beer. There is an ad with a lot of white space that is only interrupted by a small picture of a bottle of Schaefer beer and the caption "When you're having more than one". At the top of the ad is the headline claiming that "Before 1842, Americans drank their beer by the peg. After Schaefer arrived, they drank it by the glass". The text gives a short beer drinking history talking about the pegged steins that were popular in the early 1800's. It states that this style went out of popularity about the time that Schaefer was introduced to this country and asks you to decide, coincidence or not.
May 1969
Playboy
1
$7.50
View Schaefer Beer 117

Stroh's
Black and white 4" x 10 1/4" newspaper ad for their Bock Beer. The ad has a drawing of a bottle of this beer, with it's unique label, and has the ad headline "Delicious and Refreshing as always. Try a Bottle Today".
March 19, 1936
Clinton County Republican-News
0
$7.50
View Other Beer 80

Temporarily
Sold Out

Stroh's
Full color 7 3/4" x 10 3/4" ad for their Signature Beer. The ad has a photo of a bearded man who left his good-paying job to become his own boss. The ad headline has him saying "They said I was crazy to leave my big company job and buy a Boat yard."
November 1983
Playboy
1
$7.50
View Other Beer 60

Stroh's
Full color 8" x 10 1/2" ad with a bottle of Signature Beer standing next to a filled glass. The ad also contains the signatures of the different Stroh family brewmasters from 1775 to the present.
June 1985
Playboy
0
$7.50
View Other Beer 29

Temporarily
Sold Out

Tuborg
Full color 7 1/2" x 11" ad for their Imported Beers. The ad shows half emptied bottles of both their Light and Dark beers sitting next to filled Viking drinking horns that are also being sold for $4 each. The ad headline urges you to "Take Tuborg by the horns" and "drink this ancient Danish brew the ancient Danish way".
June 1969
Playboy
2
$7.50
View Other Beer 24

Underberg
Full color 9 1/2" x 13" ad for this German beer. Shown in the ad are two glasses and two mugs with different insignias on them.
January 6, 1971
Bunte Illustrated
1
$7.50
View Beer Other 17

United Brewers Industrial Foundation
Black and white 9 1/2" x 12" ad that was placed with the intentions of creating good-will toward the beer business. The ad headline informs us that "Since repeal of prohibition in 1933, American Brewers have used more than...15 Billion Pounds of Farm Products!" This ad, which came out only six years after the repeal of prohibition, gives information concerning the ways that the making of beer affects, in a positive way, the economy of the farmer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1939
Life magazine
0
$9.00
View Other Beer 64

Temporarily
Sold Out

United States Brewers Association
Full color 9 1/2" x 13 1/2" ad with the intention of letting the world know that, Beer is For Everyone. The picture in the ad shows two housewives lounging around their kitxhen, talking and drinking glasses of Beer as the headline asks Who says Beer is a man's beverage?" The text reasons that Men do because the feeling has been that women would not like it. Lately, though, women had begun to discover the unique taste and have been enjoying it too. This ad is to reassure men to not worry, the Brewers will not let anyone run out of beer.
April 14, 1961
Life magazine &
April 22, 1961
Saturday Evening Post
2
$8.00
View Other Beers 142

United States Brewers Foundation
Full color 10" x 13 1/2" ad that puts Beer and Bowling together, just like it should be. There is a picture of a lady bowling a strike, from the Pins point-of-view, and the caption says "What a great feeling to see all the pins go down...". The text mentions that when you want to celebrate, what do you reach for but a beer. It says that "Beer is the bright, light beverage just bubbling with life" that it "adds so much for no so many occasions" and that "it really picks you up too".
October 19, 1959
Life magazine
0
$7.50
View Other Beer 114

Temporarily
Sold Out

Voigt Pros't Brewing Co
Black and white 5 3/4" x 8" newspaper ad that announces the joining of the Voigt Brewing Co and the Pros't Brewing Co. The ad describes this as "The First Union of Breweries in Michigan Since Repeal" and includes a coupon to receive information if you are interested in investing in this venture.
April 1, 1936
Detroit Free Press
0
$8.00
View Other Beer 81

Temporarily
Sold Out

Waldech
Full color 10" x 13" ad with a photo of this beer, a product of Hamm's. The ad headline proclaims "Waldech. Possibly the new third taste you are looking for in beer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 15, 1964
Life magazine
1
$7.50
View Beer Other 12










BACK TO HOME PAGE