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| 1964 |
Karmann Ghia - Black and white 7 1/2" x 10 3/4" ad with a picture of a Dark Karmann Ghia parked against a light-colored background with a pile of parts and tools lying next to it. The ad headline asks the question "What if you put Volkswagen parts in a Karmann Ghia?" and the text responds, "They'd fit". The ad text reassures the readers that the Karmann Ghia will have the same reliability and quality that Volkswagen owners are used to. |
December 6, 1963 Time magazine |
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$5.00 |
View VW Other 16 |
Sold Out - |
| 1966 |
VW Squareback Sedan - Black and white two-page 18" x 13" ad that explains the difference between the VW Bus (Station Wagon) and the VW Squareback Sedan (Station Wagon). The page on the left shows a view of a VW Bus with the headline stating that "If this is a Station Wagon" and the top half of the right page shows a VW Squareback Sedan with the headline reasoning that "this must be something else". The text compares the two dealing with what they have and what they can do. It compares the people each can carry and the amount of cargo with the Squareback Sedan losing out to the |
November 12, 1965 Life magazine |
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$5.00 |
View VW Other 25 |
Sold Out - |
| 1966 |
Volkswagen Squareback Sedan - Black and white 9 1/2" x 13" ad that discusses the difficulty they had deciding what to call this vehicle. Over a picture of this car, taken from behind, that shows the back gate opened to reveal the amount of room available inside is the headline "It would be less than honest to call it a station wagon". The text talks about their Bus being called a Station Wagon and it has much more hauling capacity than this car does so calling this a Station Wagon is out, even though it looks like one. It is hard to imagine how many meetings and sleepless nights it took for someone to finally, in frustration, look at it's shape and shout out, Squareback Sedan. It mentions the price of $2,295 about a quarter of the way into the text and spends the rest of the ad telling us what we get for that low, low price. |
November 19, 1965 Life magazine |
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$5.00 |
View VW Other 14 |
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| 1966 |
Volkswagen Squareback Sedan - Black and white 10" x 13" ad that is determined to be as informative as possible. The ad shows a picture from behind of the Squareback Sedanwith the back end opened and has a headline "The Volkswagen Squareback Sedan. Any questions?". The text underneath consists of 15 FAQ's and their answers to allow you to head into the dealer already knowing what you like about this car.. |
June 3, 1966 Life magazine |
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$5.00 |
View VW Other 7 |
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| 1967 |
Karmann Ghia convertible | May 1967 Playboy |
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$5.00 | View VW Other 1 | Sold Out - |
| 1967 |
Fastback - Black and white 9 1/2" x 13 1/2" ad that explains that no matter how different the Fastback looks from the VW Beetle, they both have the same quality. Or as the headline puts it, "It has all the beauty of the ugly one". There is a picture in the ad with a Fastback in the foreground and a Beetle parked behind it and the text mentions a lot of features that the two cars share. It also mentions a few additional ones that the Fastback can brag about. It's faster (84 mph), more room in the back seat and an actual trunk. Unfortunately it costs a little bit more but only $2143. |
November 18, 1966 Life magazine |
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$5.00 |
View VW Other 34 |
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| 1967 |
VW Fastback - Black and white 10" x 13" ad shows a sideview picture of this VW model and asks the question "What's a nice-looking car like you doing in a Volkswagen ad?". The ad tries to convince the reader that this sporty looking car does belong to the Volkswagen family and mentions all the features that we have learned to know and love from the VW Beetle. The improvements are a little more powerful engine tht will cruise at better than 80, it will seat five people without them being personally involved, it has disc brakes in the front and only costs $2143. |
December 2, 1966 Life magazine & December 17, 1966 Saturday Evening Post |
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$5.00 |
View VW Other 5 |
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| 1967 |
Fastback Sedan - Full color 10" x 13 1/2" ad for the car that uses ugliness to achieve beauty. The ad has a sideview picture of a Red Fastback Sedan with the passenger side rear fender crumpled. The ad headline claims that "When we designed this beauty, we kept a few ugly things in mind". Using the crumpled fender as an example it claims that the dealer can remove the damaged fender by undoing ten bolts and replace it with a new fender that would only cost $37.00. The ad text refers to this and other sensibly engineered items in the car as ways to achieve beauty. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 17, 1967 Life magazine |
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$5.50 |
View VW Other 20 |
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| 1967 |
VW Fastback Sedan - Full color 9 1/2" x 13" ad with a picture of a Red Fastback Sedan shown against a white background. The ad headline calls it "Our beauty" and asks "Will it spoil the Volkwagen image?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | April 21, 1967 Life magazine |
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$5.50 | View VW Other 3 | |
| 1967 |
VW Squareback Sedan - Black and white 10" x 13" ad that tries to decide what to call one of their cars. There is a photo of two parked VW Squareback Sedans. One is facing the camera and the other is facing away with it's tailgate up so the reader can see how full loaded it can become. The ad headline asks the question "Is it a small sedan that's a station wagon or a small station wagon that's a sedan". The text explains that with the back seat up it is more like a sedan and with the back seat down it is more like a station wagon. It comares this car to the VW Bus which will hold more and to the VW Bug that will hold less so they have decided that it's neither of them but they still don't know what to call it. |
June 2, 1967 Life magazine |
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$5.00 |
View VW Other 8 |
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| 1967 |
Squareback Sedan - Black and white 9 1/2" x 13 1/2" ad that compares the Squareback Sedan to a general Station Wagon in several different ways. The ad has an overhead photo of a Squareback Sedan parked ntxt to a Station Wagon. The Station Wagon extends a foot or two further out the back and is a little bit wider but the headline says "The Squareback Sedan: a little less room, a lot less money". The text claims that the Squareback Sedan can be bought for about half the price of the Station Wagon and has many different ways that the upkeep will be less too. The gas mileage is almost double, no radiator and the tires last longer. No need to ponder long on this decision. |
July 14, 1967 Life magazine |
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$5.00 |
View VW Other 35 |
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| 1968 |
VW Fastback - red. "A fast enough fastback" | November 3, 1967 Life magazine |
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$5.00 | View VW Other 2 | |
| 1968 |
VW Karmann Ghia - Black and white 7 3/4" x 10 3/4" ad for their New Sports Car. The ad has a blueprint-type drawing of this car with the caption "This is Volkswagen's idea for a sports car". The ad text mentions some of the design features, the wonderful gas mileage and the price that was under $2500. |
April 29, 1968 Sports Illustrated |
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$5.00 |
View VW Other 23 |
Sold Out - |
| 1968 |
Volkswagen Squareback - Black and white 9 1/2" x 13 1/2" ad where you see the back end of a Dark-Colored Squareback that has stopped at a round sign that has the word "THINK" on it. The ad headline brags "Now. A car with a computer in it." and the ad explains that with the fuel injection system that has been installed in these cars a computer is needed to control the system. The ad gives simple explanations about what it does and ends with the works "Volkswagens always made sense. Now they have sense." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 10, 1968 Life magazine |
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$5.00 |
View VW Other 22 |
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| 1968 |
Volkswagen Squareback Sedan - Black and white 10" x 13" ad with a picture of a Volkswagen Squareback Sedan parked on a rustic driveway with the back end open to expose the fact that it is filled with an assortment of hard-to-carry items. The headline wonders, as many others must have, "Then how come we call it a sedan?" The text explains that although it has a sedan-like length and a sedan-like seating capacity, it also has "a rear end usually reserved for station wagons". It mentions the storage capacity of the rear area, reminds you of the "605 cu. ft., trunk in front", and decides that "chances are you'll have all the carrying space you'll ever need". |
August 16, 1968 Life magazine |
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$5.00 |
View VW Other 10 |
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| 1968 |
Innovations - Black and white 9 1/2" x 13 1/2" ad that announces the introduction of the Eloctronic Computer to the Fastback and the Squareback. The headline brags that "From the people who brought you no radiator. No carburetor." and the text explains that this computer, installed inside the left rear fender, makes all of the decisions for the Electronic Fuel Injectors that were standard on these two models, It mentions that some other cars have it as a $325 option but it is standard equipment on the Fastback and the Squareback. |
March 19, 1968 Look magazine |
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$5.00 |
View VW Other 33 |
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| Unknown |
VW Squareback - Full color 9 1/2" x 13" ad that shows the Squareback as being a medium-size image of the Bus and the Bug. There is a picture that shows a Green Bug, a Blue Squareback and a Red and White Bus parked next to each other with the caption proclaiming "Small. Medium. Large.". The text gives a short history of the Volkswagen models and their capacities and introduces the Squareback and talks about what it has, what it will hold and what it will do. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
Unknown |
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$5.00 |
View VW Squareback |
Sold Out - |
| 1969 |
Karmann Ghia - Black and white 7 1/2" x 10 1/2" ad that tries to convince us that this reliable Volkswagen can easily be confused with the expensive sports cars built in Italy. The picture in the ad shows five different convertibles parked with the suave drivers looking toward the camera and the headline asks "Can you spot the druggist from Toledo?". The text begins by chiding "Of course not" and goes into facts like the Karmann Ghia being designed by the Ghia Studios of Turin, Italy and mentioning features that are also found on the "expensive" sports cars. It finally identifies which car contains the druggist and the fact that the car he is sitting in only cost him $2,575. |
June 1969 Playboy |
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$5.00 |
View VW Other 26 |
Sold Out - |
| 1969 |
Volkswagen Squareback - Black and white 10" x 13" ad has an overhead photograph of a VW Squareback with the back hatch open parked to the left of a big dark Cadillac with the trunk lid open. Both open areas are filled with luggage and the ad headline claims that "The big one is on the left." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 28, 1969 Life magazine |
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$5.00 |
View VW Other 15 |
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| 1969 |
Squareback Sedan - Black and white 9 1/2" x 13 1/2" ad that would have us believe that the thought processes that resulted in the VW Squareback Sedan are centuries old, in fact, the headline claims "The VW Squareback Sedan: 5000 Years in the Making.". Their pictorial history begins "Circa 3000 B.C." with a drawing of an exhaulted ruler being carried on a Sedan with an assortment of men trailing behind hauling his Luggage. Their next step in the evolution shows a stagecoach which was somewhat of a Sedan but still had Luggage problems as evidenced by the mule tied to the back hauling a chest or two. Then, As late as the mid-1960's (A.D.)" companies began to make cars bigger outside with the goal of making places for people and luggage. But Volkswagen realized that curved areas do not make for maximum storage so they squared off the space in back that others waste. This resulted in a "sedan that's smaller than most others outside, but can hold more luggage than any other inside". Amazing! |
July 29, 1969 Look magazine |
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$5.00 |
View Other VW 27 |
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| 1970 |
Karmann Ghia - Black and white 7 3/4" x 10 1/4" ad that begins by trying to impress you with how expensive and well-built this car is. Under a picture of one of these cars parked in a showroom is the headline "1,5000,000 Lire". It warns you that "That's a lot of lire for a car" but then argues "But that's a lot of car for the lire." It talks about the body being designed at the famous Ghia Studios and built by one of Europe's oldest custom coachmakers, Karmann of Osnabruck. It explains that so few are built because so much of the work is done by hand using sculptors to finish the body. And then, after hundreds of inspections, it is joined to the chassis and a handful of features of the chassis are mentioned. As you sit there, beginning to nod your head in realization of why the cost is so high, they mention that 1,5000,000 is really only $2,399 American dollars. Then they finish the ad by saying "That's not a lot of dollars for a car. But that's a lot of cor for the dollars." |
April 1970 Playboy |
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$5.00 |
View VW Other 30 |
Sold Out - |
| 1970 |
Karmann Ghia - Black and white 7 3/4" x 10 1/2" ad for, as the caption under the picture of a blurred car says, "The sports car that's just as reliable as a Volkswagen". The second sentence of text reassures us that it is the Karmann Ghia before starting to mention some of the sophisticated "sports car" items that this car has. It then pauses and says, "But it's still a Volkswagen". The rest of the text explains to us how easy it is to get a Volkswagen repaired and how rarely you have to bother having it repaired. |
June 1970 Playboy |
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$5.00 |
View VW Other 29 |
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| 1970 |
VW Squareback - Black and white 10" x 13" ad has an overhead shot of three cars parallel parked in a row with a dark VW Squareback Sedan being the one in the middle. Below this is another photo from the rear with the back gate open so you can see just how much luggage and assorted items this vehicle can actually hold. The ad headline under the three cars parked together begins "One of the world's smallest sedans" and after displaying how much the VW Squareback Sedan can hold, finishes with "is the world's largest sedan". The text talks abouit the VW Squareback having "one and a half times as much luggage space as the largest domestic sedan" but, as the picture reminds you, "you don't need a whole lot of space to put the Squareback into". |
October 31, 1969 Life magazine |
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$5.00 |
View VW Other 9 |
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| 1974 |
Volkswagen in General - Black and white 7 3/4" x 10 3/4" ad that speaks of relieving the discomfort of the high price of gasoline, in an earlier gas crunch. There is a picture of a clear glass filled with water and a somewhat familiar white tablet that is disolving in the water with a trail of bubbles. This tablet has the insignia of Volkswagen on it and the headline suggests that "If gas pains persist, try Volkswagen". The text starts by reminding us of the great gas mileage that a Volkswagen is capable of getting before mentioning the use of Pints of oil instead of Quarts and the lack of any Antifreeze to consider. It claims that a "Volkswagen can cure lots of problems that most cars can't" and suggests hopefully, "Maybe you should take two". |
March 1974 Playboy |
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$5.00 |
View VW Other 26 |
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| 1974 |
Dasher - Full color 8" x 11" ad for the Features that set this Wagon apart from wagons of 1974 and from the future. The headline, that shows a picture of a Red 1974 Dasher from behind with the tailgate open, claims that "No other Wagon has all this, or is likely to. Not for Years". There is another picture of this same car from the front, parked and waiting for you to step in and drive away. The text talks about this car having power yet being able to get 25 mpg, being a cinch to park yet having "specially designed rear suspension" to handle those big loads you are bound to want to haul. It mentions the low loading platform that will allow you to slide your groceries in instead of lifting them up and over plus being a front-wheel driven car. It claims to only need maintenance every 10,000 miles and mentions having Skidbreaker which will ensure your panic stops going in a straight line. The calls this "A new kind of Volkswagen". |
August 1974 Playboy |
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$5.00 |
View VW Other 28 |
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| 1975 |
VW Rabbit 8" x 11" black & white ad showing "The Rabbits of Lahaska, Pennsylvania" | July 1975 Playboy |
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$5.00 | View VW Other 4 | |
| 1976 |
VW Dasher - Full color 7 1/2" x 10 1/2" ad for the car that is and does everything. The ad has a picture of a Dark Green Dasher parked with a family of five standing behind it. The teen-age boy is calling it a Sports Car, the father is calling it a luxury car and the mother with two younger children is calling it a family car. The ad headline says that "Finally, the One-Car family gets a break". |
December 8, 1975 Sports Illustrated |
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$5.00 |
View VW Other 19 |
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| 1976 |
VW Rabbit - Full color two-page 15 1/2" x 11 1/2" ad for the fact that the VW Rabbit has the engine mounted sideways in the front. The ad has a picture of a Yellow Rabbit with the hood up and the engine hanging from a chain hoist sideways over the engine compartment. The ad headline begins "Why we put the engine in sideways" and the ad gives several reasons why as well as talking about the highway mileage and the performance of this car. |
December 15, 1975 Sports Illustrated |
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$5.00 |
View VW Other 21 |
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| 1977 |
VW Rabbit - Full color 16" x 10 3/4" Two-Page ad for the Rabbit but it has a picture that shows the entire line of Volkswagen cars. Against a brown background you can see a Gold Rabbit, a Silver Dasher, a Gray Scirocco, a White Beetle Convertible and a Red Bus with a white top. The ad headline tells us that "Volkswagen celebrates the millionth Rabbit with cars that look like a million" and calls these cars "The limited Champagne Editions from Volkswagen. |
May 1977 Playboy |
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$5.00 |
View VW Other 17 |
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| 1979 |
VW Rabbit - Black and white 10" x 13" ad with Basketball star Wilt Chamberlain. The ad has a picture of the Big Man standing with the driver side door open, his waist at roof level, and holding a basketball on the roof. The ad headline claims there is "Good News for People 7'2" and under". The ad text explains that even a person of Wilt's stature can sit comfortably in a Rabbit, so if he can, think how comfortable you'll be. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1979 Rolling Stone |
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$5.00 |
View Rabbit / Wilt ad |
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| 1980 |
VW Rabbit - Full color 10" x 13" ad that shows an oncoming fleet of Rabbits. The ad headline says that "Everyone's playing follow the Leader" and the cars that are not actually Rabbits are trying to look like them. "But Copies are Copies" as the ad says. The text says that the "look-alikes" do not meet the U.S. Government's 1985 fuel economy standards like the Volkswagen Rabbit does. And the "wannabes" do not meet the passive-safety restraint standards like the Volkswagen Rabbit does. Looking like a Rabbit doesn't mean that you will have the fuel economy of a Rabbit or the protection needed for the occupants of the car. If you want all of that, get a Rabbit. |
November 15, 1979 Rolling Stone |
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$5.00 |
View VW Other 13 |
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| 1982 |
VW Sirocco - Full color 7 3/4" x 10 1/2" ad with Indy Racer Johnny Rutherford. The ad has Johnny, wearing a white race suit, leaning on a Red Sirocco that is parked in a garage next to a yellow race car. The ad headline identifies this car as "The Sirocco that won Johnny Rutherford". |
October 1981 Penthouse |
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$5.00 |
View VW Other 18 |
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| 1984 |
VW GTI - Full color 7 3/4" x 10 3/4" ad shows a dark blue car from the side. The ad mentions a price of $8,350 and mentions that driving this car will create "Serious Fun". |
November 1983 Penthouse & Playboy |
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$5.00 |
View VW Other 12 |
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| 1984 |
VW Quantum - Full color 8" x 10 1/2" ad that shows a silver four-door parked on a black background. The ad headline lets us know that "It's harder to build a German engineered sedan for $13,000 than $30,000". |
January 1984 Penthouse |
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$5.00 |
View VW Other 11 |
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| 1984 |
VW Scirocco - Full color 8" x 13 3/4" ad shows a photo of a moving red Scirocco as the headline proclaims that "It's the fastest you can go at 55mph". |
February 1984 Playboy |
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$5.00 |
View VW Other 6 |
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| 1987 |
Golf GT - Full color 7 1/2" x 10 1/2" ad that introduces this New Car. There is a picture of a Red Golf GT driving hard through a sweeping curve on a two lane road and the headline says "GT Up and Go". The text gives you the options of reading about this car or going to the dealer, strapping yourself in and reading the speedometer. They claim zero to 50 in 6.4 seconds, "thanks to the German-engineered Golf GT's high-performance 1.8-liter fuel-injected engine and 5-speed close-ratio transmission." Then they offer the choice of sitting comfortably in your easy chair or the in-control feel of the many suspension and wheel/tire features that came with the Golf GT. It was also offered in either a two or a four-door model. |
January 26, 1987 Sports Illustrated |
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$5.00 |
View VW Other 32 |
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| 1987 |
Jetta - Full color 7 1/2" x 10 1/2" ad that assures us that Not all of today's best investments are found on Wall Street. The ad has a picture of an early-morning scene on a mythical Main Street. The white-framed house in the middle of the picture has its porch light on which gives the paperboy flying by on his bicycle with a folded newspaper in hand and his arm cocked, something to aim for in the darkness. At the forefront of the entire picture, parked proudly at the curb, is a silver 1987 VW Jetta. The text claims that they found another Jetta parked two doors down which is to be expected if, as the ad claims, Jetta "sales have surpassed such blue chip commodities as Mercedes and BMW." The text gives a few specific examples of how a Jetta compares favorably to a BMW 325e or a Mercedes 190e at a cost of less than half. They conclude that a Jetta is "a car that's more exciting than a 50-point leap in the Dow." |
January 26, 1987 Sports Illustrated |
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$5.00 |
View VW Other 31 |
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![View VW Other 26](viewvwother26.jpeg"){kind=link}
