VW Bug Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are arranged chronologically with the earliest models listed first.


HOME
PAGE
AD
PAGE
MAGAZINE
PAGE
HOW TO ORDER
PAGE
NEW LISTING
PAGE
 
e-mail Vic with questions

YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1959
VW - Black and white 10" x 13" that asks the question "Why are people buying Volkswagens faster than they can be made". The text of the ad gives eight reasons that include Air-cooled engine can't freeze or overheat, Good control in ice and snow, Torsion-bar suspension holds the road, Doesn't go out of style, The meaning of craftsmanship, 32 mpg and fun to drive, Service is fast, economical, everywhere and the number eight reason is The price of a VW is $1565 complete. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1959
Life magazine
&
November 1959
Holiday magazine
2
$9.00
View VW Bug 22
1959
VW Bug - Black and white 10" x 13" ad that tells you another thing you can do without when you drive a Volkswagen. The ad has an overhead shot of VW Bug that has been lathered up with soap suds and is waiting to be rinsed. The headline informs you that "The only water a Volkswagen needs is the water you wash it with" and the ad talks about the fact the engine is air-cooled. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
&
November 16, 1959
Life magazine
0
$9.00
View VW Bug 31

Temporarily
Sold
Out

1960
VW Bug - Black and white 9 3/4" x 13 1/2" ad has a photo of a large quantity of Volkswagen parts spread out on a white floor with Dale Tuttle, the manager of a dealership, sitting on one of the seats with his arms spread in a joyful manner. The ad headline has him asking "Repair 'em? I've got enough parts to build 'em." The text talks about Dave, and every other authorized dealer having all 5,008 of the parts that build into a Volkswagen sedan and gives a few prices (front fender being $21.75 and a cylinder head being $19.95). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1960
Life magazine
0
$9.00
View VW Bug 63

Temporarily
Sold
Out

1960
VW Bug - Black and white 9 1/2" x 12 1/4" ad that tries to dispell the illusion that a car that looks this small has to be small inside. The majority of the ad is a light-background picture with a faraway VW Bug in the upper left corner. The headline says "Think small" and the text discusses specifics that make the small-looking size tolerable. When you wonder what it will hold it explains by stating that "18 New York University students have gotten into a sun-roof VW, a tight fit". Knowing that not too many people want to be driven to church with their face pressed deeply into Aunt Hilda's armpit it follows this statement with "The Volkswagen is sensibly sized for a family. Mother, father and three growing kids suit it nicely". It then talks about economy claiming "close to 50 miles per gallon". It logically says that "You won't do near that" admitting that professional drivers were at the wheel for those journeys. It does offer to send you some of the "canny trade secrets" if you write to the address given. It talks about having as much leg room (up front) as other cars in spite of being 4 feet shorter. It then talks about how inexpensive it is tossing out prices for a front fender and a cylinder head before mentioning that the whole car cost $1,565. It does admit that this price did not include a radio or a side-view mirror but it did include pretty much everything else. And finally it claimed that "In 1959 about 120,000 Americans thought small and bought VWs. Think about it."
February 22, 1960
Life magazine
0
$9.00
View VW Bug 100

Temporarily
Sold
Out

1960
VW Bug - Black and white 9 1/2" x 12" ad with a message about their Quality Efforts. The ad has a simple photo of a parked VW Bug with the headline "Lemon" under it. The ad text explains how the chrome strip on the glove compartment is blemished and must be replaced. This defect was noticed by one of the 3,389 inspectors at the Wolfsburg factory. They state that spot-checking is not an option for these cars, every one is checked to be sure. This, they feel, is one of the reasons that your VW Bug will last longer.
April 11, 1960
Life magazine
&
May 1960
Holiday
0
$9.00
View VW Bug 48

Temporarily
Sold
Out

1960
VW Bug - Black and white 9 1/2" x 13 1/2" ad has a photo of the new model taken from the rear. Around the rear window is drawn, in chalk, a larger window. The ad headline explains that "The famous Italian designer suggested one change". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 16, 1960
Life magazine
0
$9.00
View VW Bug 53

Temporarily
Sold
Out

1960
VW Bug - Full color 9 1/2" x 13 1/2" ad that sends the message just how far this car, and this company, have gone. The ad has a front end view of a Dark colored VW Bug with bumper stickers from all around the U.S. and a Connecticut license plate. The ad headline assures the public that "We've gone places!". The ad text talks about how it has been ten years since Volkswagens were first imported into the U.S.A. and they have been the Number One Import every year since 1954. It compares the car to the Beetle saying that both of them multiply at an amazing rate.
February 1960
Holiday
0
$9.00
View VW Bug 87

Temporarily
Sold
Out

1960
VW Bug - Black and white 9 1/2" x 13 1/2" ad that was attempting to dissuade people from believing that the VW Bug was anything more than a Toy. The ad has a picture of a couple sitting and looking back at the camera from the front seat of a parked VW Bug with a Windup Key in the engine cover and the headline assuring that "It isn't so". The text claims that some proud owners have been putting a "winding key" on their VW's and bragging to people that "they get 40 miles on one winding". This, the ad insists, is not true but a VW Bug will get "about 32 miles (regular driving), and it requires one gallon of gas". It reminds us that there is no radiator so no water to worry about and it also says that the "top speed and cruising speed are one and the same". This will allow a Volkswagen to "run wide-open all day long without running up a repair bill". It mentions that the cost for the car is $1,565 and it comes with everything that you might possibly want, "except possibly that winding key".
August 29, 1960
Life magazine
0
$9.00
View VW Bug 104

Temporarily
Sold
Out

1961
VW Bug - Black and white 9 1/2" x 13" ad for the fact that Volkswagen Bugs do not change much from year to year, they just get better. The ad has a picture of a 1960 VW Beetle, on the left, with a 1961 VW Beetle, on the right and the headline asks you, "Can you see the 27 changes?". The ad talks about the four extra horsepower, the synchromesh gears and the trunk that is larger inside without being larger outside as but a few of the many changes included for this model year. All this improvement yet the price still stays at $1565.
October 3, 1960
Life magazine
0
$8.50
View VW Bug 84

Temporarily
Sold
Out

1961
VW Bug - Black and white 10" x 13" ad that asks the question we were all asking at this time. There are pictures showing a light colored VW from three different angles and the headline asks the question "Do you think the Volkswagen is homely?". The text explains that it "was designed from the inside out" and reminds us that "You can hardly tell the doughty shape of a 1950 model from a '61". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 7, 1960
Life magazine
0
$8.50
View VW Bug 26

Temporarily
Sold
Out

1961
VW Bug - Black and white 10" x 13" ad for how little they have changed over the years. There is a picture of a light-colored VW Bug sitting in the glow of three spotlights while the headline introduces "The '51 '51 '53 '54 '55 '56 '57 '58 '59 '60 '61 Volkswagen." The text explains that ever since they have started making Volkswagens they have put all of their time and effort with the same basic model. With this continuation of the same basic model, the usage of most of the same parts, production has become a very precise procedure and repair has become easier since the parts are there and the knowledge of one year's car rolls over to the next year's car.
February 10, 1961
Life magazine
0
$8.50
View VW Bug 7

Temporarily
Sold
Out

1961
VW Bug - Black and white 10" x 13" ad that deals with the fact that Volkswagen is so concerned with giving the public a superior product that they will resort to overdoing the job. The ad has a picture that shows four VW Bug bodies stacked, one on top of another, and the ad headline laments that "Volkswagen overdoes it again: 4 coats of paint". The ad text explains why they feel it is necessary to use four coats of paint and describe the method used. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 10, 1961
Life magazine
0
$8.50
View VW Bug 93

Temporarily
Sold
Out

1961
VW Bug - Black and white 9 1/2" x 13 1/2" ad that illustrates just how well built these automobiles really are. The ad has a picture that shows a Dark-Colored VW Bug from the front with the driver's side door open and the window rolled down about an inch. The ad headline let's you know that the ad will explain to you "Why you should open a window before you close the door of a Volkswagen". The ad describes how airtight this car is and how difficult it will be to try and close a door if you don't give yourself a head start by lowering a window to avoid hitting that "solid wall of trapped air". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 24, 1961
Life magazine
0
$8.50
View VW Bug 90

Temporarily
Sold
Out

1961
VW Bug - Black and white 9 1/2" x 13" ad with a photo from the rear of a VW Bug being worked on by a repairman lying underneath wrenching away. The ad headline calls him "Our number one salesman." and describes how the reputation that Volkswagen has for it's fine service people brings many more customers to it's doors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 7, 1961
Life magazine
0
$8.50
View VW Bug 52

Temporarily
Sold
Out

1961
VW Bug - Black and white 10" x 13" ad has a screen filling photo of the front end of a new VW Bug. The headline simply states "$1595" and the ad explains that this is the Suggested Retail Price for this car on the East Coast, Gulf Coast or Great Lake Port of entries. It talks about the few other charges that will be added to the purchase price, "and that's it." It does mention the option for leatherette upholstery, most people order it they claim, because it will alleviate the need for seat covers.
April 21, 1961
Life magazine
0
$8.50
View VW Bug 27

Temporarily
Sold
Out

1961
VW Bug - Black and white 10" x 13" ad for another of the many road hazards that have little effect on this sturdy car. The ad has a photo of a VW driving away from the camera through a flooded roadway. As the water churns up from the four wheels of the car the headline taunts that the "Last one to conk out is a Volkswagen". The text explains that the entire underside is enclosed so that no water can work it's way into working parts. It ends by warning that if your VW Bug ever does conk out, "You're in mighty deep water".
May 5, 1961
Life magazine
0
$8.50
View VW Bug 24

Temporarily
Sold
Out

1961
VW Bug - Black and white 9 1/2" x 13" ad for the sensible way these cars were designed. The ad has an overhead view of a Beetle with the driver's side front fender removed and lying next to the car along with the minimal hardware needed to hold it on. The ad headline assures you that to do work on one of these cars, "You don't have to replace half the car". The ad discusses some of the other features that make this car easy to maintain and repair. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 23, 1961
Life magazine
1
$8.50
View VW Bug 79

1961
VW Bug - Black and white 10" x 13" ad shows a man leaning out of the driver side of his VW and cups his ear to hear noises. The ad headline promises that "You don't have to take it on a shakedown cruise".
August 25, 1961
Life magazine
0
$8.50
View VW Bug 33

Temporarily
Sold
Out

1961
VW Bug - Black and white 10" x 13" ad that promises that VW Bugs will always be simple looking cars. The picture in the ad shows a two toned Bug with custom stripes and the headline simply says "Never". The text states that "We'd no sooner make an over-chromed two-toned Volkswagen than we'd change the classic beetle shape". It talks about some of the changes made for 1961 and vows that "Everything on the VW happens for a reason, nothing is for show".
September 29, 1961
Life magazine
0
$8.50
View VW Bug 30

Temporarily
Sold
Out

1962
VW Bug - Black and white 9 1/2" x 12 1/2" ad that eliminates the possiblity of there ever being a two-tone, over-chromed VW Bug rolling off of the assembly line. There is a picture of such a car in this ad and the headline simply says "Never". They admit that the chromed version does not look bad but it doesn't make the car work any better. That is one of their rules-of-thumb in building the new models as well as not making the car any bigger. They do admit that this year they did make the tail lights bigger. They are proud of the fact that they did not even install a chrome piece that spells out their name, choosing instead to have the circular emblem. They reason that, "After all, we can't let 600,000 Americans go riding around in unidentified cars".
October 10, 1961
Look magazine
0
$8.50
View VW Bug 110

Temporarily
Sold
Out

1962
VW Bug - Black and white 9 1/2" x 13" with a view of a man checking out this car with the headline quipping "How can you be sure you're getting a '62". The headline suggests that no '61's left so you had better be looking for a '62. It claims that the taillights are a half inch bigger and the VW gas gauge is newer but the other 26 changes are not going to be as easy to be seen. The heater outlets are bigger, both front and rear, braking takes less pressure and brake, clutch and steering parts no longer need any maintenance. You will find that the '61 is a lot like the '62 as far as needing work. And a lot like the '63 will be too.
November 7, 1961
Look magazine
1
$8.50
View VW Bug 118

1962
VW Bug - Black and white 10" x 13" ad that shows you "How to tell the year of a Volkswagen". There a series of pictures that show the very slight changes made each year, changes that weren't designed to make it look different, only to make it work better. It shows that from 1952 to 1955 the only changes were to unsplit the rear window, install front window vents and putting on directional signals. In 1956 they went with twin exhausts and an oval rear window and there was no visible change in 1957. In 1958 they made the rear window bigger and in 1959 the door handles were changed from the pull type to the push-button type. In 1960 there was only a small change to the front medallion, in 1961 a windshield washer nozzle became standard on the hood and in 1962 there were two changes made. Bigger tail lights were installed and a gas gauge was installed on the dashboard. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 18, 1961
Saturday Evening Post
0
$8.50
View VW Bug 94

Temporarily
Sold
Out

1962
VW Bug - Black and white 10" x 13" ad shows a smiling man leaning on a VW body which has fenders, wheels and various boxes piled up in front of it. The ad has the headline stating that "A Volkswagen dealer is a man of many parts", the ad claims the number of parts available is 5008, and it reminds us how interchangeable the Volkswagen parts are from year to year. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 12, 1962
Life magazine &
January 30, 1962
Look magazine
5
$8.50
View VW Bug 17

1962
VW Bug - Black and white 9 1/2" x 13" ad has a close-up photo of the front end of a Dark-Colored VW taken at about the level of the front bumper. The ad headline introduces this car as "The 1962 1/2 Volkswagen" and the ad text explains how, when the factory comes up with a better idea, it doesn't want to wait until the next model year to implement that change. An example of this is that Volkswagen has begun to install a new steering box in the models being produced now. When the '62's were introduced the new steering box wasn't quite ready but now it is. No sense in waiting for 1963 when the important thing is to make your Volkswagen better every way they can.
February 2, 1962
Life magazine
1
$8.50
View VW Bug 81

1962
VW Bug - Black and white 10" x 13" ad with yet another reason to consider buying this car. There is a picture of a man in a dark suit supposedly pushing his Light-Colored VW Bug with a minimum of effort. The headline assures "And if you run out of gas, it's easy to push" and the text talks about the 32 miles to the gallon making it difficult to remember when the last fill-up actually was. It mentions that this car has few reasons to stop at gas stations what with the 40,000 miles on a set of tires, the fact that oil is rarely burned and the lack of water needed in this car.
March 9, 1962
Life magazine
0
$8.50
View VW Bug 96

Temporarily
Sold
Out

1962
VW Bug - Black and white 9 1/2" x 13" ad that brags about how much this car has improved since it first began. The ad has a photo of a shiny VW Bug facing the camera with the driver's side door opened and the ad headline telling us that "15 years ago, this car was nothing to brag about." The text reminds us how noisy the original model was and how difficult it was to shift. It then explains how much sense it made to keep the same basic design and work on correcting each and every fault. So 15 years later they claim to have made over 3,000 changes, 128 this year alone, and are pretty happy with what they now have to offer.
April 20, 1962
Life magazine
&
April 24, 1962
Life magazine
1
$8.50
View VW Bug 70

1962
VW Bug - Black and white 9 1/2" x 12 1/2" ad that features an overhead photo of this car with the doors and lids open, the seats out and several wheels off. The ad headline gives the results of the inspection done by Road & Track magazine, "Not a trace of shabbiness can be found anywhere on the car". The text talks about all the minor checks they make and the helpful procedures they follow. They claims that Road & Track finished the article by saying "Over-all, the VW is so good, it leaves us a bit short of anything to say"/
June 8, 1962
Life magazine
1
$8.50
View VW Bug 72

1962
VW Bug - Black and white 9 1/2" x 13" ad that wants you to be assured that the inside of a VW Bug is as carefully constructed as the visible outside. The picture shows a parked VW Bug with the body tipped over so that everything that is normally hidden by the body is now available to be seen. This allows you to be convinced that The inside is finished like the outside". The text talks about the lack of a "dribble on the paint" or a "nick on the chrome". It promises that you will find "Not one wrinkle, not one missed stitch". It goes on talking about other areas of concern and ends mentioning that 4 coats of paint are used with their logic that "We don't count on the paint to hold the VW together. But it keeps it from falling apart".
August 1962
Holiday
0
$8.50
View VW Bug 101

Temporarily
Sold
Out

1962
VW Bug - Black and white 9 1/2" x 13" ad that tries to explain more of the little things that are different, and better, about the VW. The ad has a picture, from behind, of a VW that has been raised up on a lift. In this picture it is obvious how much the rear tires are toed-in and the headline asks the question "Why are the wheels crooked?". The ad text explains that it is due to the car having a split rear axle, an inovation that allows for a more comfortable ride over bumpy roads. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Unknown
0
$8.50
View VW Bug 85

Temporarily
Sold
Out

1963
VW Bug - Black and white 9 3/4" x 13" ad with photos of each model from 1949 to 1963 showing that they all look the same. The ad headline describes this as "The Volkswagen Theory of Evolution". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 14, 1962
Life magazine
0
$8.50
View VW Bug 49

Temporarily
Sold
Out

1963
VW Bug - Black and white 20" x 13" Two-Page ad for the fact that VW Bugs really retain their resale value. The ad has a photo from the front of a brand new VW Bug, mentions the price of $1595 and has a headline of "Cheap new". Then it has a photo of a used VW Bug, talks about how reliable and long lasting these cars are and the photo has a caption of "Expensive used". The text talks about how little these cars depreciate and how, in five years, other cars will have changed their style but a VW will still look the same making it difficult for anyone else to know just what year car you are driving.
October 19, 1962
Life magazine
0
$8.50
View VW Bug 76

Temporarily
Sold
Out

1963
VW Bug - Black and white 10" x 13" ad for the interchangeability and availability of the parts for these cars. The ad has a photo of a VW front bumper, driver's side fender and wheel. The headline asks the question "What if you only need part of a Volkswagen?" and the ad talks about "making the same car year-in and year-out". They admit to making some 3,000 improvements in the car and discuss how easy it is to change some of the parts that may go bad.
August 28, 1962
Look magazine
&
November 9, 1962
Life magazine
2
$8.50
View VW Bug 23

1963
VW Bug - Black and white 9 1/2" x 13" ad with the message that the VW Bug is no longer a novelty car. The ad has a photo that shows nothing but a VW off in the distance coming forward to a point to the right of the camera. The ad headline encourages you to "Think Small" and the ad text reminds you of many of the "selling points" of this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1962
Look magazine
&
November 23, 1962
Life magazine
0
$8.50
View VW Bug 36

Temporarily
Sold
Out

1963
VW Bug - Black and white 10" x 13" ad shows a view looking slightly up at a parked VW Bug with a headline asking the question "Why do we put such big wheels on our little car?". The ad gives a few reliable answers, such as better grip and allowing the car to have bigger brakes, and some that are tongue-in-cheek. They claim that you can expect 40,000 miles on your original tires and brags that Mr. Robert Walton of Homestead, Florida actually got 103,346 on his.
December 7, 1962
Life magazine
2
$8.50
View VW Bug 19

1963
VW Bug - Black and white 9 1/2" x 13" ad that answers another of the multitude of questions that perplex people about this unusual car. The ad has a Quadruple Exposure photo of a Light Color VW Bug being driven from the right of the picture to the left. The ad headline asks "Why does the Volkswagen have 4 forward speeds?" and the ad text tries to answer why. There are a multitude of reasons, at least one should fit your needs. They range from being gas efficient to not straining the engine to "helps relieve the boredom".
March 15, 1963
Life magazine
1
$8.50
View VW Bug 88

1963
VW Bug - Black & white 10" x 13" ad shows a Bug with initials scrawled all over it and a headline stating "That's how many times we inspect a Volkswagen". August 9, 1963
Life magazine
1
$8.50 View VW Bug 6
1963
VW Bug - Black and white 9 1/2" x 13" ad for the special suspension that these cars had. There is a picture from the front of a light-colored VW Bug with the front fenders removed so that the readers could see what the front suspension really consisted of. The ad headline says "See? No springs" and the text explains that torsion bars were used and goes into some detail in trying to explain just how they worked. It mentions that this Volkswagen also has 4-wheel independent suspension and claims that you can count all of the sedans that have both these features "on one finger". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 10-17, 1963
Saturday Evening Post
1
$8.50
View VW Bug 98

1963
VW Bug - Black and white 9 1/2" x 13" ad that talks about one of the most unique inovations that the VW Bug has to offer. The ad has a picture of a Light Colored VW taken from behind so that, with the rear hood up, you can see that the engine is back there. The ad headline queries "most engines still aren't in back?" and the ad text goes into some of the traction and weight reduction improvements that result from having a car with the engine over the back, or drive, wheels. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Unknown
0
$8.50
View VW Bug 86

Temporarily
Sold
Out

1964
VW Bug - Full color 9 1/2" x 13" ad with a front end view of a VW Bug that is in the process of being painted Dark Blue instead of Light Blue. The ad headline claims that if you want to know "How to make a '54 look like a '64", all you have to do is "paint it". The ad talks about they "change the car only to make it work better, never to make it look different" and that there are 14 changes in this year's model. You are reminded that no one is waiting for the new models to come out so they can buy one and impress everyone because they all look the same.
October 4, 1963
Life magazine
1
$9.00
View VW Bug 82

1964
VW Bug - Black and white 9 3/4" x 13" ad has a side photo of the rear of a Bug with a "For Sale" sign in the back window. The ad headline explains that "One of the nice things about owning it is selling it" and the ad text talks about how well these cars hold their value making you an "investor" and not just a "driver" when you buy one. It slyly mentions that a old one looks like a new one since their changes are so minimal and reminds you of the low cost of upkeep on these amazing cars.
February 25, 1964
Look magazine
&
March 10, 1964
Life magazine
4
$8.50
View VW Bug 55

1964
VW Bug - Full color 10" x 13" ad showing how not to advertise. Ad shows a basic blue VW Bug covered with advertising banners and the ad headline simply says "Ugh". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. April 17, 1964
Life magazine
& April 7, 1964
Look magazine
2
$9.00 View VW Bug 4
1964
VW Bug - Black and white 9 1/2" x 13 1/2" ad that takes a different track to discuss the fantastic value of a VW Bug. There is a picture of a VW Bug body with all of its parts spread out behind it. The headline, after viewing all of this quality equipment, figures that "It's a little too much car for the money". The text mentions several of the features that are only found of expensive cars and tells us that they can afford to put these on a VW Bug by spending money on making the car better, not different.
May 5, 1964
Look magazine
0
$8.50
View VW Bug 111

Temporarily
Sold
Out

1964
VW Bug - Black and white 9 1/2" x 13" ad that tries to put the small size of a VW Bug into perspective. There is a picture that shows a small VW Bug against a very large expanse of white background and the headline explains that "It makes your house look bigger". The text tells us that it will make your house look bigger when it is parked in front of it but it also makes your garage bigger when it is parked in it, makes parking spots easier to get in and roads easier to stay in your lane. Expanding the "smaller" discussion it continues by talking about the smaller gas bills and maintenance bills that you will see with this car yet it has more legroom than you would expect, all for $1,595. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1964
Life magazine
0
$8.50
View VW Bug 57

Temporarily
Sold
Out

1964
VW Bug - Black and white 9 1/2" x 13" ad that attempts to dispute the illusion of being a small car by asking "Are you big enough for it?". The picture has a very dark background which holds a Dark-Colored VW Bug with the driver's side door open so that the dome light reflecting on the few light covered items in the interior and the very few pieces of chrome are the only points visible. The text starts by talking about how a large person will be comfortable in this car, mentioning that a man who is 6'8" likes his very well, but also that it takes character and inner-strength to tolerate the questions and raised eyebrows that come from people who are curious and resentful about people who have a car that costs less in upkeep then theirs and is able to park in spots other cars must pass by.
June 2, 1964
Look magazine
0
$8.50
View VW Bug 103

Temporarily
Sold
Out

1964
VW Bug - Full color 9 1/2" x 13" ad for the interchangeability of VW Bug parts. The ad has a photo of a VW Bug whose body has been Frankensteined together with parts of many different colors from VW Bugs of many different years. The ad text identifies a hood from a 1959 (Blue), driver side front fender from a 1958 (Green), passenger side front fender from a 1964 (Beige) and the driver side door from a 1962 (Turquoise). so that the reader can see how universal these parts really are. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 12, 1964
Life magazine
0
$9.00
View VW Bug 75

Temporarily
Sold
Out

1964
VW Bug - Black and white 9 1/2" x 13" ad that gives you another reason, as if there weren't enough already, to consider buying a Volkswagen Bug. The ad has a photo from the front of a Light Colored Bug that is sitting there with the driver side front fender crumpled and the headlight broken out with the glass lying in front of the wheel. The ad headline warns you that "Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen". The ad text talks about the fact that these cars were designed to be worked on, in a very easy manner. It explains that this fender can be removed by loosening ten bolts and the part could be purchased for $24.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 14, 1964
Life magazine
0
$8.50
View VW Bug 89

Temporarily
Sold
Out

1965
VW Bug - Black and white 10" x 13" ad that reminds us how this car doesn't change each year, it just gets better. The ad has a picture that shows a lump of clay formed into the shape of a VW Bug with the headline stating "We don't have to start from scratch each year". The text talks about what some of the benefits are of having minimal changes in the body parts and how when you don't have to redesign the shape you can concentrate on things like the engine and the brakes. They admit to wondering about the "hoopla they always make about the 'big changes' for next year's models". It's almost like they were ashamed about what they had done the previous year.
September 18, 1964
Life magazine
&
October 20, 1964
Look magazine
1
$8.50
View VW Bug 29

1965
VW Bug - Black and white 10" x 13" has a lonely photo of a parked VW Bug against a clean white background. The ad headline introduces "Presenting America's slowest fastback" and the text begins by saying that "there are some new cars around with very streamlined roofs". It assures us that "they are not Volkswagen" and describes the differences in a Volkswagen and the other cars. It talks about the low lack of speed that a Volkswagen possesses which allows it to "cruise right past gas stations, repair shops and tire stores." It reasons that "It won't have anything to do with water" so they "saw no reason to name it after a fish."
October 30, 1964
Life magazine
&
October 24, 1964
Saturday Evening Post
&
November 1964
Esquire
0
$8.50
View VW Bug 32

Temporarily
Sold
Out

1965
VW Bug - Black and white 7 3/4" x 10 3/4" ad has a photo of a VW hooked up to the business end of a tow truck. The ad headline asks the question "What if it poops out in Paducah?"
December 7, 1964
Sports Illustrated
0
$8.50
View VW Bug 43

Temporarily
Sold
Out

1965
VW Bug - Black and white 10" x 13" ad that highlights the universal aspects of this unique vehicle. There is a photo of a Bug parked in an ice-covered desolate scene with the passenger reaching out to wave his gloved hand and his thickly covered arm. The car has a front license plate that says Antarctica 1 and the ad headline claims that this is "The first car at the bottom of the world". The text talks about how "any member of the party could hop into and drive off without a moment's hesitation" and reminds us that it is air-cooled so there is no water to worry about freezing up. It also mentions the superior traction you get with a rear-engined car but there is not a whisper about the wimpy heater.
January 15, 1965
Life magazine
1
$8.50
View VW Bug 8

1965
VW Bug - Black and white 10" x 13" ad shows an overhead shot of a VW Bug with the area to the left of the car littered with a drive shaft, radiator, water pump and various hoses. The ad headline promises that "You're missing a lot when you own a Volkswagen" why these parts illustrated ane not necessary. They reason that these missing parts contribute extra weight to what the car has to transport which means that the lack of this weight will contribute to the good gas mileage.
February 19,
February 23,
& April 22, 1966
Life magazine
3
$8.50
View VW Bug 15

1965
VW Bug - Black and white 9 1/2" x 13" ad that attempts to remove another one of those arguments that have prevented you from being able to purchase your new VW. The ad has a picture of the Stick Shift that is in these cars and the headline asks "Does the stickshift scare your wife?". The ad text talks about how easy it is to use this transmission and it describes several of the benefits that having a transmission like this will give you. It talks about the advantages of a manual transmission, better control and better gas mileage, but it admits that some people like a stick shift "just for the fun of it".
April 16, 1965
Life magazine
0
$8.50
View VW Bug 83

Temporarily
Sold
Out

1965
VW Bug - Full color 9 1/2" x 13" ad for the quality built into these cars. The ad has a picture of the body of one of this year's cars. It has been painted red and is shown against a white background. The ad headline explains that "After we paint the car we paint the paint" and the ad goes through the very complex process that is used to get these cars ready to be sold. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1965
Life magazine
0
$9.00
View VW Bug 78

Temporarily
Sold
Out

1965
VW Bug - Black and white 9 1/2" x 12 1/2" ad with a question that wass on the minds of many people, I guess. There is a picture of VW Bug disappearing from view in the upper right hand corner as the headline asks, :Is the small car going out of the pictuee?". The text indicates a realization that, this year, cars were getting bigger after several years of them getting smaller. It mentions several of the good things about a smaller car and feels that many people will be missing them. We are assured that the 1966 VW Bug will be exactly the same size as last years, and the year before. It ends with the thought that, although many cars were getting larger, there is one small exception.
May 28, 1965
Life magazine
0
$8.50
View VW Bug 47

Temporarily
Sold
Out

1965
VW Bug - Black and white 10" x 13" ad for the interchangeability of the VW parts which breeds the ability to make low-cost repairs. The ad features a photo of a VW with all of the body parts suspended in space. The ad carries the headline "Need a part?" and the text talks about how minimal the yearly changes are on a Volkswagen and mentions a rear fender costing $21.09 plus labor. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1965
Life magazine &
June 29, 1965
Look magazine
3
$8.50
View VW Bug 25

1965
VW Bug - Black and white 9 1/2" x 12 1/2" ad for the Quality Efforts that go into building Volkswagens. One of the difficult things about advertising is, that good ideas tend to be recycled. This ad was first used in 1963. The ad contains an overhead picture of a Dark Colored VW Bug that is covered with chalk initials and check marks of the people that have checked it over. The ad headline claims "That's how many times we inspect a Volkswagen".
June 25, 1965
Life magazine
1
$8.50
View VW Bug 6

1965
VW Bug - Black and white 9 1/2" x 13" ad that reminds us that the body lines of this car never change. The ad has a black line drawn on the page in the shape of the profile of a VW Bug. The ad reminds me of the beginning of the Alfred Hitchcock Show where a line was drawn in his shape and he walked in and stood where the line was. The ad headline asks "How much longer can we hand you this line?" and answers by saying "Forever, we hope". The text talks about the money they save by not changing the oustide of the car is spent on improving the inside. It adds that they intentionally make the parts interchangeable so the "VW mechanics don't wake up screaming". I have to assume they mean at home and not at work. They claim their system has "kept the price almost the same over the years" and also claim that "Some cars keep changing and stay the same. Volkswagens stay the same and keep changing."
July 9, 1965
Life magazine
&
July 13, 1965
Look magazine
0
$8.50
View VW Bug 91

Temporarily
Sold
Out

1965
VW Bug - Black and white 9 1/2" x 13" ad talks about how a VW Bug is different to drive than any other car. The ad has a photo, taken from behind, of a light colored VW Bug sitting on a light colored floor with the driver's side door open as an invitation to you. The ad headline asks you to "Take it for a test drive. See if you pass.". The ad text mentions some of the features you will notice when you are behind the steering wheel of this car, zipping through traffic. It talks about the suspension being the same as what you would find on a racing car, the hood slope makes it easier to see the road ahead and the steering wheel makes immediate changes to the direction the car is heading.
July 23, 1965
Life magazine
2
$8.50
View VW Bug 71

1965
VW Bug - Black and white 9 1/2" x 13 1/2" ad has a photo of a VW Bug lying upside down against a white background. The ad headline asks the question "Will we ever kill the bug?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1965
Life magazine
0
$8.50
View VW Bug 68

Temporarily
Sold
Out

1966
VW Bug - Black and white 10" x 13" ad that addresses the value of this car from another direction. There is a picture of a used American car sitting in a Used Car lot at night, under a string of harsh incandescent bulbs, with $850 written across the front windshield and the headline of the ad claims that "A new VW is cheaper at twice the price". The text includes a set of figures already worked out for you comparing the purchase and maintenance price of a new VW with a "Used Something Else". Using their figures you would save over $200 over a five year period by purchasing the Volkswagen. The argument ends by reminding us that in five years the other car will be nearly ten years old and probably worth nothing while the VW would only be five years old and worth between $600 and $900.
September 10, 1965
Life magazine
2
$8.50
View VW Bug 97

1966
VW Bug - Black and white 10" x 13" ad for the interchangeability of the VW parts which breeds low-costs for these parts. The ad features a photo of a VW with all of the body parts suspended in place. The ad carries the headline "Need a part?" and the text talks about how minimal the yearly changes are on a Volkswagen and mentions a rear fender costing $21.09 plus labor. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1966
Life magazine
3
$8.50
View VW Bug 25

1966
VW Bug - Black and white 10" x 13" ad shows a white VW police car cruising through the town of Scottsboro, Alabama. The ad headline carries the stern warning "Don't laugh" and the text describes how Officer H. L. Wilkerson uses it every day on parking meter detail. The text mentions the success this car had during the 12" snowfall in 1964 and also mentions that one time this car and officer chased after and caught a speeder. The text ponders whether the speeder or the officer was more surprised. As far as upkeep, it still averages 29 miles per gallon and has never had a breakdown. The only care that this car has needed is to have it's clutch replaced and its valves adjusted. That is all.
April 8, 1966
Life magazine
&
May 3, 1966
Look magazine
0
$9.00
View VW Bug 16

Temporarily
Sold
Out

1966
VW Bug - Black and white 9 1/2" x 13" ad with a large, side view photo of a VW Bug that "went 67,000 miles. And back.". The ad talks about how long everything lasts on this car and the headline declares that "The most economical thing about a VW is how long it's economical!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 12, 1966
Life magazine
1
$8.50
View VW Bug 59

1966
VW Bug - Black and white 10" x 13" ad. This is an ad that came out at the beginning of the 1970 model year. The photo shows eight different 1966 cars with the price they are selling for now. The ad headline states "After 3 years, the car that cost the least costs the most". It is an attempt to illustrate how well the VW Bug keeps it's value.
September 19, 1969
Life magazine
0
$8.50
View VW Bug 20

Temporarily
Sold
Out

1966
VW Bug - Black and white 9 3/4" x 13" ad for the room this small car actually has. There is a picture showing Wilt Chamberlain standing with the driver's door open as though he has been attempting to get into a new VW Bug. The ad headline explains that "They said it couldn't be done. It couldn't" but they claim that someone who is a mere 6'7" could fit into the Volkswagen. They explain that because of the unique design these cars have more legroom than even a limousine.. January 14, 1966
Life magazine
0
$8.50 View VW Bug / Chamberlein

Temporarily
Sold
Out

1966
VW Bug - Black and white 9 1/2" x 13" ad for another of the wonderful features of owning a VW Bug. There is a picture that shows a side view of the rear half of a dark-colored VW Bug with a paper sign taped to the side rear window that says "For Sale Call KL 5-2368". The headline claims that "One of the nice things about owning it is selling it" and the text explains how little these cars depreciate and will actually become worth more than other cars of the same age. The reasons that it gives for this phenomenon are that the older cars still look like the newer models and the amazing construction that goes into each Volkswagen. This ad is larger than my scanner bed so the outer edges of this ad will not be visible in the scanned view.
March 18, 1966
Life magazine
1
$8.50
Vieww VW Bug 99

1966
VW Bug - Black and white 10" x 13" ad that asked the question that we all wanted to know the answer to. It shows a long line of parked VW Bugs fading into the distance and the headline asks the question "Has the Volkswagen fad died out" and the unfortunate answer is "Yes". But the ad explains that it is no longer a "fad" to own a Volkswagen, it is become common sense, being able to buy a car this good for $1574. It reasons that, as a fad it is a flop, because a fad is when it is not done by everyone but, with the VW Bug everyone is starting to buy them
February 4, 1966
Life magazine
0
$8.50
View VW Bug 42

Temporarily
Sold
Out

1966
VW Bug - Black and white 10" x 13" ad has an overhead view of a Light-Colored Volkswagen Sunroof Sedan. The photo shows the sunroof about half way open and the ad headline calls it "Slightly Convertible". The ad text tries to explain just how easily you can please that 'picky-person' who happens to be in your car. It explains that you can open it all the way to get 390 square inches of sky, or only 389 1/2 square inches if that was too much, or 1/4 square inch. The text mentions the cost of an extra $90 for this option. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 13, 1966
Life magazine
&
May 21, 1966
Saturday Evening Post
2
$8.50
View VW Bug 39

1966
VW Bug - Black and white 9" x 12 1/2" ad with the message that many plain people have used over the years. >b>Ugly is only skin-deep. Pictured is a dark Bug, sitting and looking at us with those words throwing a challenge. After stating that "It may not be much to look at" before going on to list and explain many of the reasons that this car is much better and more practical than other cars available at this time.
June 10, 1966
Life magazine
0
$8.50
View
VW Bug
117

Temporarily
Sold
Out

1966
VW Bug - Black and white 9 1/2" x 12 1/2" ad that discusses that fact that when you buy a VW Bug, you will probably be keeping it for longer than you are used to. Under a photo of a well-worn VW Bug, complete with dirt, dents and bugs, is the headline that alerts you to the fact that the text will explain "Why so many Volkswagens live to be 100,000". It talks about the piston speed being lower than other cars, how the cruising speed is the same as the top speed and that after several years the car is still as airtight as when you first bought it. The price is mentioned as being $1,585 and you are encouraged to experience the thrill of seeing your odometer click past 99,999.
June 24, 1966
Life magazine
0
$8.50
View VW Bug 51

Temporarily
Sold
Out

1966
VW Bug - Black and white 9 1/2" x 13 1/2" ad that discusses the problems that having a Car that is inexpensive available and having it be So Reliable will cause. The headline shows a Dark Colored VW Bug parked against a white background and the headline asks "Do you earn too much to afford one?" The text talks about having a car that everyone knows has a low price will make you look "Not Rich". It mentions the people who do have a lot of money and can afford a more expensive car that is better, but they can't find one. So you see, in many ways you have to feel sorry for a person who owns a Volkswagen. But then again, not really.
July 2, 1966
Saturday Evening Post &
July 12, 1966
Look Magazine
0
$8.50
View VW Bug 102

Temporarily
Sold
Out

1966
VW Bug - Black and white 10" x 13" ad with the picture showing a VW Bug parked at an angle in the background of the photo, staring at us. The headline warns, "Don't let the low price scare you off" and mentions the price of $1574. It assures us that "That's the price of a new Volkswagen" and claims that some people won't buy one at that price because they feel they deserve something more costly. It then mentions some of the reasons that this car can be made at such a low cost with the final thoughts on the subject being "And you don't pay for what you don't get."
March 4, 1966 &
July 15, 1966
Life magazine &
March 22, 1966
4
$8.50
View VW Bug 28
1966
VW Bug - Black and white 10" x 13" ad shows a new "Beetle" parked beside a new engine. The ad headline states "We made the car go faster - And the engine go slower" and the text discusses how they have added a whopping 3 m.p.h. to the top speed of this car by raising the horsepower from 50 to 53. To protect the engine and make it last even longer they have the engine turning slower too, It also talks about some of the new features that are standard such as dual brakes and the letters V-O-L-K-S-W-A-G-E-N on the engine lid.
January 14, 1966
&
October 21, 1966
Life magazine
1
$8.50
View VW Bug 12

1967
VW Bug - Black and white 8" x 10 1/2" ad with a photo of the back end of a VW with a "For Sale" sign in it. The ad headline explains that "One of the nice things about owning it is selling it".
September 1966
Playboy
0
$8.50
View VW Bug 44

Temporarily
Sold
Out

1967
VW Bug - Black and white 10" x 13" ad for the unfortunate fate that the family VW has to put up with. There is a evening picture of a house with the door to their three-car garage open so that everyone can see the light-colored VW Bug (Cinderella anyone) sitting forlornly in it's spot. The headline says that "It does all the work, but on Saturday night which one goes to the party?". The text explains that with the economy and reliability that a Volkswagen will give you it is the car that is used time and time again during the work week. But when good times are to be had the "big beautiful chariot" gets the call.
September 18, 1966
Life magazine
0
$8.50
View VW Bug 95

Temporarily
Sold
Out

1967
VW Bug - Black and white 10" x 13" ad for the performance potential of the VW Bug. The ad has a picture that shows a race car with a "VW" stencil on the front end and the words "There's a bit of the beast in every bug". The ad talks about how the Formula Vee International Manual states that "Volkswagen components seem to have been made expressly for use in a race car" in addition to other comments that discuss the VW performance. The ad refers to this car as "a sensible car for people who are in a bug hurry to get nowhere".
February 10, 1967
Life magazine
1
$8.50
View VW Bug 11

1967
VW Bug - Full color 9 1/2" x 13 1/2" ad that demonstrates how "Volkswagen's unique construction keeps dampness out." A camera, placed partially above and partially below the level of the water, has taken a picture that shows a Red VW Bug floating comfortably in about ten feet of water. The text begins by saying that "For years there have been rumors about floating Volkswagens" and claims that this one stayed afloat for 42 minutes. It then wonders why anyone is surprised since a sheet of flat steel runs under the car, "sealing the bottom fore and aft". It warns us that this was not done to make a bad boat out of a Volkswagen, just a better car. It explains that this procedure keeps the nasty things on the road from coming up into your Volkswagen and reminds you that the top part is "practically airtight". As with another ad from the '60s, you are encouraged to roll a window down, just a little bit, in order to close your door easily. You are reminded at the end of the ad that it will not float indefinitely "So drive around the big puddles. Especially if they're big enough to have a name." March 10, 1967
Life magazine
&
March 21, 1967
Look magazine
0
$9.00 View VW Bug 1

Temporarily
Sold
Out

1967
VW Bug -Full color 10" x 13" ad showing a photo of a native with a golden staff standing in front of his VW which is parked next to his hut. "With 34 wives, even a king has to cut a few corners" November 4, 1966
Life magazine
1
$9.00 View VW Bug 3
1967
VW Bug - Black and white 9 1/2" x 13" ad features an overhead photo of two different color VW's, a dark one on the left and a light one on the right.. The ad headline informs us that "There are a lot of good cars you can get for $3400. This is two of them". The text implies that you can buy both of these cars for the price of one of another brand. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1967
Life magazine
0
$8.50
View VW Bug 35

Temporarily
Sold
Out

1967
VW Bug - Black and white 10" x 13" ad shows a VW surrounded by a variety of household appliances. The headline claims that you can purchase everything in the picture "All for the price of a fancier priced car". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 21, 1967
Life magazine
0
$8.50
View VW Bug 13

Temporarily
Sold
Out

1968
VW Bug - Black and white 10" x 13" ad that highlights the fact that the VW Bug does not change much from year to year. This ad has a picture of the front end of a Light-Colored Bug with a big "X" drawn over the picture and a headline of "It's been replaced". The ad text reassures us that "For the 19th consecutive year, we've replaced the bug. With another bug." It admits that there are 36 nice little changes including headrests on the front seats, larger wiper blades and a decal on the window to show you how to shift. They also claim that each year they feel that they "build the 'perfect' Volkswagen" and the next year they go about proving themselves wrong.
October 6, 1967
Life magazine
2
$8.50
View VW Bug 14

1968
VW Bug - Full color 10" x 13" ad that shows a red Bug. This ad is from a German magazine and is written in German. The ad headline, translated, says that "This car costs less than 4485 Mark". November 15, 1967
Bunte Illustrierte
0
$9.00
View VW Bug 40

Temporarily
Sold
Out

1968
VW Bug - Black and white 9 1/2" x 13" ad that tries to illustrate how devoted the inspectors are to quality in the VW assembly plants. There is a picture of what was once parts intended to be used in building VW Bug's but are now a compressed cube of scrap metal. The ad headline warns that "Every now and then a VW runs into a little trouble at the factory." and the text explains about the "bunch of hard-nosed inspectors who pull enough parts off the line every day to make the equivalent of 20 cars". It mentions tiny things that will cause a piece to be tossed and claims that "for the paint job alone, no less than 8 inspectors check every VW".
November 17, 1967 &
December 8, 1967
Life magazine
&
December 16, 1967
Saturday Evening Post
2
$8.50
View VW Bug 80

1968
VW Bug - Black and white 9 1/2" x 12 1/2" ad that gives us information about their Automatic Stick Shift. The picture shows a Dark-colored VW Bug being driven out of the picture at a high rate of speed while the headline reassures us that "Volkswagen's automatic stick shift. It's easier to use than it is to say". It mentions that the only shifting that you will have to do is to shift into Overdrive once you get on the highway or into Low when you are dealing with a hill. This item is an option with a slightly higher cost but it still comes on a Volkswagen.
February 23, 1968
Life magazine
& March 5, 1968
Look magazine
3
$8.50
View VW Bug 67

1968
VW Bug - Black and white 10" x 13" ad that concentrates on the Affordability of these cars. There is a simple picture of a dark VW Bug against a light background with the headline urging you to "Live below your means". The text explains how you will start out on your savings with a low purchase price ($1699) and continue with less oil, no antifreeze and great gas mileage. The more you drive it, and you will drive it for years, the more you will save.
April 19, 1968
Life magazine
0
$8.50
View VW Bug 50

Temporarily
Sold
Out

1968
VW Bug - Black and white 10" x 13" ad that proclaims that this year's model is "The Volkswagen for people who refuse to drive Volkswagens". The ad features a black background and has a 3 1/2" x 3" photo of the current model and text that talks about some of the few negative things about it but mentions that it now has an automatic transmission. They explain that "just because we've made the VW easier to drive, doesn't mean we're about to make it any prettier, or any bigger, or for that matter, any fancier"
May 17, 1968
Life magazine
2
$8.50
View VW Bug 37

1968
VW Bug - Black and white 10" x 13" ad that serves a dual purpose, to let you know how completely these cars are inspected and to give you an idea of some of the fun things you can do when you own a VW Bug. The ad has a picture of a VW Bug coming at the camera through a muddy field and the mud is flying from both sides of the car as it splashes along. The headline simply says that "Every new one comes slightly used" and the text goes into more complete detail such as the number of inspectors, the number of them that are women (a sexual harrassment charge these days) and how many different inspections are done. It talks about the number of miles each car is driven on a special test stand, the number of times the ignition keys are turned on and the number of times that the torsion bars are twisted. It mentions other general ways that each VW Bug is tested and claims that "200 Volkswagens are rejected every day".
June 14, 1968
Life magazine
0
$8.50
View VW Bug 38

Temporarily
Sold
Out

1968
VW Bug - Black and white 9 1/2" x 13 1/2" ad has an aged photo of an early VW Bug. The ad headline claims that "They don't make them like they used to." and the text explains how that statement is not true. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1968
Life magazine
0
$8.50
View VW Bug 61

Temporarily
Sold
Out

1969
VW Bug - Black and white 7 3/4" x 10 1/2" ad has a small photo of the front end of the new VW Bug against a large white background. The ad headline assures us that the major things are still the same with this new car, it says that "Volkswagen doesn't do it again". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1968
Playboy
1
$8.50
View VW Bug 74

1969
VW Bug - Black and white 9 1/2" x 13" ad that reassures us that Volkswagen has made no major changes, again. The ad has a small picture of a Dark Colored VW Bug under the headline "Volkswagen doesn't do it again" and the text claims that "It's not any longer. It's not any lower. And it's not any wider" but that it does have 13 improvements and is still Ugly. This ad is a larger version of another ad on this page.
October 4, 1968
Life magazine
1
$8.50
View VW Bug 92

1969
VW Bug - Black and white 9 1/4" x 13" ad for the new model. The ad has a picture of this year's car against a very dark background but there is a tarp that covers the entire car so that you can only tell it's shape which looks somewhat like last year's model. The ad headline calls it "The best kept secret in Washington, D.C." and we all know how well those are kept. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1, 1968
Life magazine
2
$8.50
View VW Bug 77

1969
VW - Black and white 10" x 12" ad has a copy of a letter sent from a Mrs. Carson Brooks to Volkswagen of America in which she talks about the car they purchased in 1959 and which now has 605,798 miles with only two engine changes. She talks about the car being driven over 300 miles per day, five days a week. She offers this information to them in case they want to use it in their "unusual and off beat advertisement of Volkswagens". I wonder if they are going to.
November 8, 1968
Life magazine
1
$8.50
View VW Bug 58

1969
VW Bug - Black and white 10" x 13" ad shows a grease covered man looking at a part he has just removed from a VW engine. The ad headline asks "Is somebody learning how to fix Volkswagens on your Volkswagen". The text brags about the completeness of the training that VW dealers undergo.
February 14, 1969
Life magazine
0
$8.50
View VW Bug 18

Temporarily
Sold
Out

1969
VW Bug - Black and white 9 3/4" x 13" ad written in German taken from a German magazine. The ad features a photo of this car from the rear side and has a headline that translates, I think, to "The only 1.2 liter Wagen in the world under 4600 Mark.".
March 5, 1969
Bunte Illustrierte
0
$8.50
View VW Bug 41

Temporarily
Sold
Out

1969
VW Bug - Full color 10" x 13" ad showing a Red VW Bug with a big pair of sunglasses across it's windshield.. The ad headline identifies it as "Our car the movie star" and talks about it starring in the new Walt Disney movie "The Love Bug". When trying to explain why this car is the star of the movie, it explains that it can be "signed up" for a lifetime for only $1,799 which is less than most stars get for a day. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 18, 1969
Life magazine
0
$9.00
View VW Bug 34

Temporarily
Sold
Out

1969
VW Bug - Black and white 8" x 11 1/4" ad that reminds us that the Volkswagen Bug changes very little each year. There is a picture of a Bug formed in clay as an engineer would to set up a design and the headline claims that "We don't have to start from scratch each year". The text mentions that, with the same design each year, they should be bored due to nothing to do. In fact they are busy making improvements all the time, not changes for the sake of change but actual improvements. This ad is a smaller version of another ad on this page.
May 1969
Playboy
1
$8.50
View VW Bug 106

1969
VW Bug - Black and white 9 3/4" x 13" ad that reassures you that VW Dealers are around and they do have a good supply of parts for any problem you VW might encounter. The ad has a photo of a man who has just pulled his VW Bug up to a Volkswagen Repair Shop and one of the service technicians has raised the engine cover and is looking under the engine. The ad headline reminds us that "When you're in trouble there's no place like home". It talks about the training and skill that every mechanic that works ad a Volkswagen dealership has.
May 9, 1969
Life magazine
1
$8.50
View VW Bug 54

1969
VW Bug - Black and white 9 1/2" x 12 1/2" ad with a photo of a lump of clay that has been shaped and carved into the likeness of a VW Bug, a necessary step for the development of a new model year. The ad headline has Volkswagen bragging that "We don't have to start from scratch each year." The text brags that Volkswagen spends 100% of their time making the car better and 0% of their time making it look better. They question that if the other manufacturers offer big changes each year, does that mean they weren't proud of the present year's model.
April 25, 1969 &
August 15, 1969
Life magazine
2
$8.50
View VW Bug 69

1969
Volkswagen Bug - Black and white 9 1/2" x 13 1/2" ad that calls our attention to the fact that the VW Bug tends to depreciate less than nearly every other car. There is a picture of eight cars lined up on a Used Car Lot, each with a selling price on the windshield. The VW Bug has the highest price shown and the headline claims that "After 3 years, the car that cost the least costs most." The text explains that studies show that these cars sold for an average of $610 more than the Volkswagen when they were new yet a used Volkswagen sells for $201 more than the others do. In addition the other cars change styles and everyone knows what year your car is. With the VW Bug you can polish it up and claim that it is brand new.
September 19, 1969
Life magazine
0
$8.50
View VW Bug 109

Temporarily
Sold
Out

1970
VW Bug - Black and white 7 1/2" x 10 3/4" ad for the amazing way that the VW Bug will hold its price. There is a picture head on of this car, it kind of looks like a bug in this picture, and the headline reasons that "After a few years, it starts to look beautiful." The text begins with several of the insults that have been tossed around about this car before saying how New York Magazine has talked about how a 1956 VW Bug is now worth any other car made that year with the possible exception of a Cadillac. It then mentions a few of the normal selling point, including the price of $1799, and wonders "Beautiful, isn't it?"
October 1969
Playboy
1
$8.00
View
VW Bug 115

1970
VW Bug - Black and white 9 1/2" x 12" ad has a small photo of the current model with a lot of text. The ad talks about the quality of the car and the checkups that are offered. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 17, 1969
Life magazine
1
$8.00
View VW Bug 64

1970
VW Bug - Black and white 9 1/4" x 13" ad that talks about the changes in this year's model that cannot be seen but can be appreciated. There is a photo of the new Bug seen from the rear with the engine cover open and the headline alerts us to the fact that "An amazing new ingredient now comes in this familiar package." The text explains that the new engine is "longer lasting" and the text wonders "longer lasting than what?". It admits that the old engines were tough but this one has a higher top speed and more accelleration yet still weighs the same. It gets the same 26 miles to the gallon and needs little oil and no antifreeze. The engine is better but the "package" is the same. Oh well>
October 24, 1969
Life magazine
November 18, 1969
Look magazine
3
$8.00
View VW Bug 62

1970
VW Bug - Full color 19" x 13 1/2" Two Page ad for the versatility of this amazine car. The headline, across the two pages, assures us that "It takes you to extremes" and the pictures seem to bear the statement out. The picture on the left shows a Red VW Bug plowing through fresh snow as it is driven out from a mountain pass that seems to be unspoiled by man. The other picture is of an opposite extreme, a VW Bug is leaving fresh tracks through a desert that is so hot the picture is even red. The text claims that it has been driven "From 40 below to 140 above" and it then goes into a list of unique countries where the VW Bug is a big hit. The text then talks about the essentials that American cars use that are not necessary on a Volkswagen, the number of cars that have been sold here and the amazing amount of miles that they have driven.
November 14, 1969
Life magazine
1
$8.50
View VW Bug 114

1970
VW Beetle - Black and white 9 1/2" x 13" ad has an X-Ray photo of their new car. The ad headline states that "Volkswagen introduces Medi-car." and the text describes the new checkups that are offered with these cars. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 28, 1969
Life magazine
0
$8.00
View VW Bug 66

Temporarily
Sold
Out

1970
VW Bug - Full color ad shows a congested street corner in Honduras jammed with nothing but Volkswagens. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 23, 1970
Life magazine
0
$8.50
View VW Bug 10

Temporarily
Sold
Out

1970
VW Bug - Black and white 9 1/2" x 13" ad that reminds the reader that now it seems like everyone is trying to make a smaller car. There is a picture of the front of a parked VW Bug with pairs of lights scattered behind the car and the headline says that Sometimes we get the feeling we're being followed". Since Volkswagen has made more small cars than anyone else they would like to offer some things that they have learned over the years. "First off, there's no doubt about it, the only way to make an economy car is expensively". Get yourself the best possible engineers in the business and hire 9,000 or so top inspectors. Develop an engine that does not guzzle gas, require lots of oil or need any water. Make your car last longer, even to the point of using 45 pounds of paint. Also make the parts interchangeable from year to year and don't really change the way it looks from year to year. These may seem like simple steps but they have taken Volkswagen25 years to perfect.
February 20, 1970
Life magazine
2
$8.00
View VW Bug 105

1971
VW Bug - Black and white 10" x 13" ad that gives a good history of the VW Bug from 1949 to 1971. The ad headline proclaims that "We've had 23 years to straighten out our bugs" and below this are pictures of each of the previous 23 year models. We see each year from 1949 to 1971 with the chassis numberss that were produced that year and what significant changes were made. The ad mentions a total of 2,250 improvements that were made during this time span.
February 5, 1971
Life magazine
0
$10.00
View VW Bug 21

Temporarily
Sold
Out

1971
VW Bug - Black and white 9 1/2" x 12 1/2" ad for one of the many things you can do with a Volkswagen. The ad has a photo of a VW that has been altered and stretched to become The World's Most Economical Limousine. Standing next to what the headline refers to as "The $35,000 Volkswagen" is a dignified chauffeur waiting to drive. The text explains that this car was built by the owner and was on display at the Los Angeles International Auto Show. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 2, 1971
Life magazine
1
$8.00
View VW Bug 73

1971
VW Bug - Black and white 9 1/2" x 13" ad has a photo of an older Volkswagen sitting behind an older television set with rabbit ears. The ad headline identifies these two objects as "Two ridiculous gimmicks of the 1940's". The text talks about how silly both of these ideas originally sounded yet they both are still with us. They mention that the Detroit automakers are now making small cars yet this is their first year, Volkswagen has been doing it for twenty-three. The television has changed quite a bit since then but the VW Bug is still pretty much the same.
April 30, 1971
Life magazine
2
$8.00
View VW Bug 56

1971
VW Bug - Black and white 9 1/2" x 13" ad with a picture that could be right out of Ripley's Believe It or Not. Shown in the ad is a tow truck hauling a disabled VW Bug down a city street and the headline admits that this is "A Rare Photo". The text explains that the efforts of the Volkswagen company go into improving the inside of the car, not changing the outside. It quotes a top level executive from a "Big Automotive firm" as admitting that "Consumers today are more interested in quality, low cost of operation and durability, and less interested in styling, power and performance." The thinkers in Volkswagen have been thinking that way since 1949.
May 21, 1971
Life magazine
0
$8.00
View VW Bug 112

Temporarily
Sold
Out

1972
VW Bug - Full color 10" x 13" ad has a photo of the Hinsleys of Dora, Missouri standing (and sitting)in front of their VW Bug which is parked in front of their very rustic log cabin. The ad headline explains what a VW is doing in front of a beat up old cabin by saying, "It was the only thing to do after the mule died". The text explains that when their mule died they had to decide between buying a new mule or a used Bug. They considered the cold Ozark winters, the difference between hay and gasoline, the rough road leading to their cabin and the fact that the VW didn't need a barn. This ended up being an easy decision.
July 2, 1971 &
October 8, 1971
Life magazine
0
$8.50
View VW Bug 46

Temporarily
Sold
Out

1972
VW Bug - Black and white 9 1/2" x 13" ad that proudly lets you know that Volkswagen has somehow managed to keep their price down again. The picture shows the front end of new VW Bug and the headline proclaims that it is "Under $2,000. Again." At the bottom of the ad is the information that "Now that the tax and money situation is back to normal, we can go back doing what we do bes: Saving you money".
January 14, 1972
Life magazine
0
$8.00
View VW Bug 108

Temporarily
Sold
Out

1972
VW Bug - Full color 10" x 13 1/2" ad with a series of photos that illustrate the features of a VW Beetle. There is a Red VW Bug with a large group of white-coated men standing behind it, a photo of a Rolls Royce, a photo of a tall man sitting comfortably in a car seat and a photo of the underside of a VW Beetle. The ad headlines for these photos say "Inspected by a cast of thousands.", "The only car in the world with a longer warranty.", "More room than you think." and "After we seal the top, we seal the bottom." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1972
Life magazine
1
$8.50
View VW Bug 65

1973
VW Bug - Black and white 7 3/4" x 10 3/4" ad has a photo of a body being lowered onto a frame as part of the final assembly of a car. There are five technicians checking things as the body goes into place. The ad headline claims that "It's what we do here..that makes it worth more here." referring to the Used Car Lot.
October 1972
Playboy
1
$8.00
View VW Bug 60

1973
VW Bug - Full color 16" x 11" Two-Page ad for the fact that Volkswagen finally did it, they have finally changed the looks of the Bug. The headline urges you to Think Big and there is a picture of the interior looking in from the open driver-side door. The text claims that there are largescale changes in this car, with more headroom, legroom and a windshield that is farther away from the driver with a more friendly angle to it. It claims that 20 improvements were made but the biggest one is the new sense of room that occupants will have.
November 1972
Playboy
1
$8.00
View
VW Bug
116

1973
VW Bug - Black and white 7 3/4" x 10 3/4" ad that, as the situation required, talks about the fact that driving a Volkswagen Beetle would allow you to save money with better gas mileage. The picture in the ad shows scattered newspaper and magazine articles that all talk about the "Energy Crisis" running wild in America. The headline quotes your Mother by saying "Waste not. Want not." and the three sentences of text want everyone to consider just how much gasoline has been saved by VW coming on the scene.
May 1973
Playboy
0
$8.00
View VW Bug 113

Temporarily
Sold
Out

1973
VW Bug - Black and white 7 1/2" x 10 1/2" ad for the Economy of a VW Bug. The ad shows two speedometer gauges that compare how many gallons of gas it takes the average domestic car to go 300-miles and how many it takes the Beetle. The ad headline calls it "Simple Arithmetic" because the number for the VW is almost half what the Domestic car takes.
September 1973
Playboy
1
$8.00
View VW Bug 45

1975
VW Love Bug - Ad shows a lime green and a red Love Bug stopped next to each other with the drivers, one male and the other female, leaning out and kissing each other. The ad headline tells you that you can get "Your very own Love Bug. At a special, low $2499, it's a sweetheart of a deal.". It is stated to be available in two colors, the two colors shown in the ad with "cute black trim" and racing wheels. September 1974
Playboy
0
$9.00 View VW Bug 5

Temporarily
Sold
Out


Full color ad shows a red and yellow VW marked as a taxi and stating "Think it over, New York, Chicago, San Francisco"
unknown
0
$9.00
View VW Bug 9

Temporarily
Sold
Out










BACK TO HOME PAGE