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| 1959 |
VW - Black and white 10" x 13" that asks the question "Why are people buying Volkswagens faster than they can be made". The text of the ad gives eight reasons that include Air-cooled engine can't freeze or overheat, Good control in ice and snow, Torsion-bar suspension holds the road, Doesn't go out of style, The meaning of craftsmanship, 32 mpg and fun to drive, Service is fast, economical, everywhere and the number eight reason is The price of a VW is $1565 complete. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine & November 1959 Holiday magazine |
2 |
$5.00 |
View VW Bug 22 | |
| 1959 |
VW Bug - Black and white 10" x 13" ad that tells you another thing you can do without when you drive a Volkswagen. The ad has an overhead shot of VW Bug that has been lathered up with soap suds and is waiting to be rinsed. The headline informs you that "The only water a Volkswagen needs is the water you wash it with" and the ad talks about the fact the engine is air-cooled. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine & November 16, 1959 Life magazine |
2 |
$5.00 |
View VW Bug 31 |
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| 1960 |
VW Bug - Black and white 9 3/4" x 13 1/2" ad has a photo of a whole bunch of Volkswagen parts spread out on a white floor with Dale Tuttle, the manager of a dealership, sitting on one of the seats with his arms spread. The ad headline has him asking "Repair 'em? I've got enough parts to build 'em." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 8, 1960 Life magazine |
0 |
$5.00 |
View VW Bug 63 |
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| 1960 |
VW Bug - Black and white 9 1/2" x 12" ad with a simple photo of a parked VW with the headline "Lemon" under it. The ad text explains how the chrome strip on the glove compartment is blemished and must be replaced. This defect was noticed by one of the 3,389 inspectors at the Wolfsburg factory. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 11, 1960 Life magazine |
0 |
$5.00 |
View VW Bug 48 |
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| 1960 |
VW Bug - Black and white 9 1/2" x 13 1/2" ad has a photo of the new model taken from the rear. Around the rear window is drawn, in chalk, a larger window. The ad headline explains that "The famous Italian designer suggested one change". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 16, 1960 Life magazine |
0 |
$5.00 |
View VW Bug 53 |
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| 1960 |
VW Bug - Full color 9 1/2" x 13 1/2" ad that sends the message just how far this car, and this company, have gone. The ad has a front end view of a Dark colored VW Bug with bumper stickers from all around the U.S.. The ad headline assures the public that "We've gone places!". The ad text talks about how it has been ten years since Volkswagens were first imported into the U.S.A. and they have been the Number One Import every year since 1954. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
Unknown |
1 |
$5.50 |
View VW Bug 87 |
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| 1961 |
VW Bug - Black and white 10" x 13" showing a light colored VW from three different angles. Then it asks the question "Do you think the Volkswagen is homely?" |
November 7, 1960 Life magazine |
0 |
$5.00 |
View VW Bug 26 |
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| 1961 |
VW Bug - Black and white 10" x 13" ad shows the current model in a three-beam spotlight and talks about how the parts between model years are pretty much interchangeable. The ad headline describes the car being shown as "The '51, '52, '53, '54, '55, '56, '57, '58, '59, '60, '61 Volkswagen". | February 11, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 7 |
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| 1961 |
VW Bug - Black and white 10" x 13" ad that deals with the fact that Volkswagen is so concerned with giving the public a superior product that they will resort to overdoing the job. The ad has a picture that shows four VW Bug bodies stacked, one on top of another, and the ad headline laments that "Volkswagen overdoes it again: 4 coats of paint". The ad text explains why they feel it is necessary to use four coats of paint and describe the method used. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 10, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 93 |
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| 1961 |
VW Bug - Black and white 9 1/2" x 13 1/2" ad that illustrates just how well built these automobiles really are. The ad has a picture that shows a Dark-Colored VW Bug from the front with the driver's side door open and the window rolled down about an inch. The ad headline let's you know that the ad will explain to you "Why you should open a window before you close the door of a Volkswagen". The ad describes how airtight this car is and how difficult it will be to try and close a door if you don't give yourself a head start by lowering a window to avoid hitting that "solid wall of trapped air". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 24, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 90 |
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| 1961 |
VW Bug - Black and white 9 1/2" x 13" ad with a photo from the rear of a VW Bug being worked on by a repairman lying underneath wrenching away. The ad headline calls him "Our number one salesman." and describes how the reputation that Volkswagen has for it's fine service people brings many more customers to it's doors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 7, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 52 |
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| 1961 |
VW Bug - Black and white 10" x 13" ad has a screen filling photo of a new VW Bug. The headline simply states "$1595" and the ad explains that this is the Suggested Retail Price for this car on the East Coast, Gulf Coast or Great Lake Port of entries. It talks about the few other charges that will be added to the purchase price, "and that's it." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 21, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 27 |
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| 1961 |
VW Bug - Black and white 10" x 13" ad shows a photo of a VW driving away from the camera through water that is just about up to it's running boards. The headline states that the "Last one to conk out is a Volkswagen". |
May 5, 1961 Life magazine |
0 |
$5.00 |
View VW Bug 24 |
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| 1961 |
VW Bug - Black and white 9 1/2" x 13" ad for the sensible way these cars were designed. The ad has an overhead view of a Beetle with the driver's side front fender removed and lying next to the car along with the minimal hardware needed to hold it on. The ad headline assures you that to do work on one of these cars, "You don't have to replace half the car". The ad discusses some of the other features that make this car easy to maintain and repair. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 79 |
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| 1961 |
VW Bug - Black and white 10" x 13" ad shows a man leaning out of the driver side of his VW and cups his ear to hear noises. The ad headline promises that "You don't have to take it on a shakedown cruise". |
August 25, 1961 Life magazine |
0 |
$5.00 |
View VW Bug 33 |
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| 1961 |
VW Bug - Black and white 9 1/2" x 13" ad for the fact that Volkswagen Bugs do not change much from year to year, they just get better. The ad has a picture of a 1960 VW Beetle, on the left with a 1961 VW Beetle, on the right and the headline asks you, "Can you see the 27 changes?". The ad talks about the four extra horsepower, the synchromesh gears and the trunk that is larger inside without being larger outside while still keeping a price of $1565. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
Unknown |
1 |
$5.00 |
View VW Bug 84 |
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| 1961 |
VW Bug - Black and white 10" x 13" ad that shows a two toned Bug with custom stripes. The headline simply says "Never". The text states that "We'd no sooner make an over-chromed two-toned Volkswagen than we'd change the classic beetle shape". |
September 29, 1961 Life magazine |
1 |
$5.00 |
View VW Bug 30 |
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| 1962 |
VW Bug - Black and white 10" x 13" ad shows a smiling man leaning on a VW body which has fenders, wheels and various boxes piled up in front of it. The ad has the headline stating that "A Volkswagen dealer is a man of many parts", the ad claims the number of parts available is 5008, and it reminds us how interchangeable the Volkswagen parts are from year to year. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 12, 1962 Life magazine & January 30, 1962 Look magazine |
5 |
$5.00 |
View VW Bug 17 |
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| 1962 |
VW Bug - Black and white 9 1/2" x 13" ad has a close-up photo of the front end of a Dark-Colored VW taken at about the level of the front bumper. The ad headline introduces this car as "The 1962 1/2 Volkswagen" and the ad text explains how, when the factory comes up with a better idea, it doesn't want to wait until the next model year to implement that change. That is why Volkswagen has begun to install a new steering box in the models being produced now. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 2, 1962 Life magazine |
1 |
$5.00 |
View VW Bug 81 |
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| 1962 |
VW Bug - Black and white 9 1/2" x 13" ad that has a photo of a shiny VW Bug sitting there with the driver's side door opened. The ad headline tells us that "15 years ago, this car was nothing to brag about." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1962 Life magazine |
0 |
$5.00 |
View VW Bug 70 |
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| 1962 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad that features an overhead photo of this car with the doors and lids open, the seats out and several wheels off. The ad headline gives the results of the inspection done by Road & Track magazine, "Not a trace of shabbiness can be found anywhere on the car". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1962 Life magazine |
0 |
$5.00 |
View VW Bug 72 |
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| 1962 |
VW Bug - Black and white 9 1/2" x 13" ad that tries to explain more of the little things that are different, and better, about the VW. The ad has a picture, from behind, of a VW that has been raised up on a lift. In this picture it is obvious how much the rear tires are toed-in and the headline asks the question "Why are the wheels crooked?". The ad text explains that it is due to the car having a split rear axle, an inovation that allows for a more comfortable ride over bumpy roads. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
Unknown |
1 |
$5.00 |
View VW Bug 85 |
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| 1963 |
VW Bug - Black and white 9 3/4" x 13" ad with photos of each model from 1949 to 1963 showing that they all look the same. The ad headline describes this as "The Volkswagen Theory of Evolution". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 14, 1962 Life magazine |
0 |
$5.00 |
View VW Bug 49 |
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| 1963 |
VW Bug - Black and white 20" x 13" Two-Page ad for the fact that VW Bugs really retain their resale value. The ad has a photo from the front of a brand new VW Bug, mentions the price of $1595 and has a headline of "Cheap new". Then it has a photo of a used VW Bug, talks about how reliable and long lasting these cars are and the photo has a caption of "Expensive used". Each page of this ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 19, 1962 Life magazine |
1 |
$5.00 |
View VW Bug 76 |
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| 1963 |
VW Bug - Black and white 10" x 13" ad for the interchangeability of the parts of these cars. The ad has a photo of a VW front bumper, driver's side fender and wheel. The headline asks the question "What if you only need part of a Volkswagen?" and the ad talks about "making the same car year-in and year-out". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 28, 1962 Look magazine & November 9, 1962 Life magazine |
1 |
$5.00 |
View VW Bug 23 |
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| 1963 |
VW Bug - Black and white 9 1/2" x 13" ad with the message that the VW Bug is no longer a novelty car. The ad has a photo that shows nothing but a VW off in the distance coming forward to a point to the right of the camera. The ad headline encourages you to "Think Small" and the ad text reminds you of many of the "selling points" of this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1962 Look magazine & November 23, 1962 Life magazine |
0 |
$5.00 |
View VW Bug 50 |
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| 1963 |
VW Bug - Black and white 10" x 13" ad shows a view looking up at a parked Bug with a headline asking the question "Why do we put such big wheels on our little car?". The ad gives a few reliable answers and some that are tongue-in-cheek. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 7, 1962 Life magazine |
2 |
$5.00 |
View VW Bug 19 |
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| 1963 |
VW Bug - Black and white 9 1/2" x 13" ad that wants to make the reader know that the Volkswagen comes equipped with a 4-speed transmission. The ad has a Quadruple Exposure photo of a Light Color VW Bug being driven from the right of the picture to the left. The ad headline asks "Why does the Volkswagen have 4 forward speeds?" and the ad text tries to answer why. There are a multitude of reasons, at least one should fit your needs. They range from being gas efficient to not straining the engine to "helps relieve the boredom". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1963 Life magazine |
1 |
$5.00 |
View VW Bug 88 |
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| 1963 |
VW Bug - Black & white 10" x 13" ad shows a Bug with initials scrawled all over it and a headline stating "That's how many times we inspect a Volkswagen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | August 9, 1963 Life magazine |
1 |
$5.00 | View VW Bug 6 | |
| 1963 |
VW Bug - Black and white 9 1/2" x 13" ad that talks about one of the most unique inovations that the VW Bug has to offer. The ad has a picture of a Light Colored VW taken from behind so that, with the rear hood up, you can see that the engine is back there. The ad headline queries "most engines still aren't in back?" and the ad text goes into some of the traction and weight reduction improvements that result from having a car with the engine over the back, or drive, wheels. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
Unknown |
0 |
$5.00 |
View VW Bug 86 |
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| 1964 |
VW Bug - Full color 9 1/2" x 13" ad with a front end view of a VW Bug that is in the process of being painted Dark Blue instead of Light Blue. The ad headline claims that if you want to know "How to make a '54 look like a '64", all you have to do is "paint it". The ad talks about they "change the car only to make it work better, never to make it look different" and that there are 14 changes in this year's model. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1963 Life magazine |
1 |
$5.50 |
View VW Bug 82 |
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| 1964 |
VW Bug - Black and white 9 3/4" x 13" ad has a side photo of the rear of a Bug with a "For Sale" sign in the back window. The ad headline explains that "One of the nice things about owning it is selling it" and the ad text talks about how well these cars hold their value making you an "investor" and not just a "driver" when you buy one. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 25, 1964 Look magazine & March 10, 1964 Life magazine |
2 |
$5.00 |
View VW Bug 55 |
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| 1964 |
VW Bug - Full color 10" x 13" ad showing how not to advertise. Ad shows a basic blue VW Bug covered with advertising banners and the ad headline simply says "Ugh". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | April 17, 1964 Life magazine & April 7, 1964 Look magazine |
3 |
$5.50 | View VW Bug 4 | |
| 1964 |
VW Bug - Black and white 9 1/2" x 13" ad with a photo that is blank except for a VW Bug that seems very small in the distance. The ad headline claims that with a car like this "It makes you house look bigger". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1964 Life magazine |
1 |
$5.00 |
View VW Bug 57 |
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| 1964 |
VW Bug - Full color 9 1/2" x 13" ad for the interchangeability of VW Bug parts. The ad has a photo of a VW Bug whose body has been put together with parts of many different colors from VW Bugs of many different years. The ad lists the different cars they came from, from 1958 to 1964, so that the reader can see how universal these parts really are. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 12, 1964 Life magazine |
0 |
$5.50 |
View VW Bug 75 |
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| 1964 |
VW Bug - Black and white 9 1/2" x 13" ad that gives you another reason, as if there weren't enough already, to consider buying a Volkswagen Bug. The ad has a photo from the front of a Light Colored Bug that is sitting there with the driver side front fender crumpled and the headlight broken out with the glass lying in front of the wheel. The ad headline warns you that "Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen". The ad text talks about the fact that these cars were designed to be worked on, in a very easy manner. It explains that this fender can be removed by loosening ten bolts and the part could be purchased for $24.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1964 Life magazine |
1 |
$5.00 |
View VW Bug 89 |
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| 1965 |
VW Bug - Black and white 10" x 13" ad that reminds us how this car doesn't change each year, it just gets better. The ad has a picture that shows a lump of clay formed into the shape of a VW Bug. The headline states "We don't have to start from scratch each year" and the text talks about what some of the benefits are of having minimal changes in the body parts. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 18, 1964 Life magazine & October 20, 1964 Look magazine |
1 |
$5.00 |
View VW Bug 29 |
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| 1965 |
VW Bug - Black and white 10" x 13" has a lonely photo of a parked VW Bug against a clean white background. The ad headline introduces "Presenting America's slowest fastback". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 30, 1964 Life magazine & October 24, 1964 Saturday Evening Post & November 1964 Esquire |
3 |
$5.00 |
View VW Bug 32 | |
| 1965 |
VW Bug - Black and white 7 3/4" x 10 3/4" ad has a photo of a VW hooked up to the business end of a tow truck. The ad headline asks the question "What if it poops out in Paducah?" |
December 7, 1964 Sports Illustrated |
1 |
$5.00 |
View VW Bug 43 |
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| 1965 |
VW Bug - Black and white 10" x 13" ad has a photo of a Bug parked in an ice-covered desolate scene. The car has a front license plate that says Antarctica 1 and one of the heavily dressed occupants is waving to the cameraman. The ad headline claims that this is "The first car at the bottom of the world". |
January 15, 1965 Life magazine |
1 |
$5.00 |
View VW Bug 8 |
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| 1965 |
VW Bug - Black and white 10" x 13" ad shows an overhead shot of a VW Bug with the area to the left of the car littered with a drive shaft, radiator, water pump and various hoses. The ad headline promises that "You're missing a lot when you own a Volkswagen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 23, 1965 & April 22, 1966 Life magazine |
3 |
$5.00 |
View VW Bug 15 |
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| 1965 |
VW Bug - Black and white 9 1/2" x 13" ad that attempts to remove another one of those arguments that have prevented you from being able to purchase your new VW. The ad has a picture of the Stick Shift that is in these cars and the headline asks "Does the stickshift scare your wife?". The ad text talks about how easy it is to use this transmission and it describes several of the benefits that having a transmission like this will give you. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 16, 1965 Life magazine |
1 |
$5.00 |
View VW Bug 83 |
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| 1965 |
VW Bug - Full color 9 1/2" x 13" ad for the quality built into these cars. The ad has a picture of the body of one of this year's cars. It has been painted red and is shown against a white background. The ad headline explains that "After we paint the car we paint the paint" and the ad goes through the very complex process that is used to get these cars ready to be sold. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1965 Life magazine |
0 |
$5.50 |
View VW Bug 78 |
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| 1965 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad that contains a large photo that has a small VW Bug disappearing from view in the upper right hand corner. The ad headline asks the question "Is the small car going out of the picture?". The ad text reassures us that this is not true, that the 1966 VW will be the same size and shape. This ad is larger than my scanner bed so the outside edges are not visible in the scanned image. |
May 28, 1965 Life magazine |
1 |
$5.00 |
View VW Bug 47 |
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| 1965 |
VW Bug - Black and white 10" x 13" ad for the interchangeability of the VW parts which breeds low-costs for these parts. The ad features a photo of a VW with all of the body parts suspended in place. The ad carries the headline "Need a part?" and the text talks about how minimal the yearly changes are on a Volkswagen and mentions a rear fender costing $21.09 plus labor. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1965 Life magazine |
2 |
$5.00 |
View VW Bug 25 |
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| 1965 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad for the Quality Efforts that go into building Volkswagens. One of the difficult things about advertising is, that good ideas tend to be recycled. This ad was first used in 1963. The ad contains an overhead picture of a Dark Colored VW Bug that is covered with chalk initials and check marks of the people that have checked it over. The ad headline claims "That's how many times we inspect a Volkswagen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 25, 1965 Life magazine |
2 |
$5.00 |
View VW Bug 6 |
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| 1965 |
VW Bug - Black and white 9 1/2" x 13" ad for the fact that the body lines of this car never change. The ad has a black line drawn on the page in the shape of the profile of a VW Bug. The ad reminds me of the beginning of the Alfred Hitchcock Show where a line was drawn in his shape and he walked in and stood where the line was. The ad headline asks "How much longer can we hand you this line?" and answers by saying "Forever, we hope". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 9, 1965 Life magazine |
1 |
$5.00 |
View VW Bug 91 |
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| 1965 |
VW Bug - Black and white 9 1/2" x 13" ad has a photo, taken from behind, of a light colored VW Bug sitting on a light colored floor with the driver's side door open as an invitation to you. The ad headline asks you to "Take it for a test drive. See if you pass.". The ad text mentions some of the features you will notice when you are behind the steering wheel of this car, zipping through traffic. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 23, 1965 Life magazine |
3 |
$5.00 |
View VW Bug 71 |
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| 1965 |
VW Bug - Black and white 9 1/2" x 13 1/2" ad has a photo of a VW Bug lying upside down against a white background. The ad headline asks the question "Will we ever kill the bug?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1965 Life magazine |
0 |
$5.00 |
View VW Bug 68 |
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| 1966 |
VW Bug - Black and white 10" x 13" ad for the interchangeability of the VW parts which breeds low-costs for these parts. The ad features a photo of a VW with all of the body parts suspended in place. The ad carries the headline "Need a part?" and the text talks about how minimal the yearly changes are on a Volkswagen and mentions a rear fender costing $21.09 plus labor. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 18, 1966 Life magazine |
2 |
$5.00 |
View VW Bug 25 |
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| 1966 |
VW Bug - Black and white 10" x 13" ad shows a white VW police car cruising through the town of Scottsboro, Alabama. The ad headline carries the stern warning "Don't laugh" and the text describes how Officer H. L. Wilkerson uses it every day on parking meter detail. The text mentions the success this car had on the 12" snowfall in 1964 and also mentions that one time this car and officer chased after and caught a speeder. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 8, 1966 |
3 |
$5.00 |
View VW Bug 16 |
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| 1966 |
VW Bug - Black and white 9 1/2" x 13" ad with a large, side view photo of a VW Bug that "went 67,000 miles. And back.". The ad talks about how long everything lasts on this car and the headline declares that "The most economical thing about a VW is how long it's economical!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 12, 1966 Life magazine |
3 |
$5.00 |
View VW Bug 59 |
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| 1966 |
VW Bug - Black and white 10" x 13" ad. This is an ad that came out at the beginning of the 1970 model year. The photo shows eight different 1966 cars with the price they are selling for now. The ad headline states "After 3 years, the car that cost the least costs the most". It is an attempt to illustrate how well the VW Bug keeps it's value. |
September 19, 1969 Life magazine |
0 |
$5.00 |
View VW Bug 20 |
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| 1966 |
VW Bug - Black and white 9 3/4" x 13" ad shows Wilt Chamberlain standing with the driver's door open as though he has been attempting to get into a new VW Bug. The ad headline explains that "They said it couldn't be done. It couldn't". | January 14, 1966 Life magazine |
1 |
$5.00 | View VW Bug 2 | |
| 1966 |
VW Bug - Black and white 10" x 13" ad shows a long line of parked VW Bugs fading into the distance. The ad headline asks the question "Has the Volkswagen fad died out" and the unfortunate answer is "Yes". But the ad explains that it is no longer a "fad" to own a Volkswagen, it is become common sense, being able to buy a car this good for $1574. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 4, 1966 Life magazine |
1 |
$5.00 |
View VW Bug 42 |
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| 1966 |
VW Bug - Black and white 10" x 13" ad has an overhead view of a Light-Colored Volkswagen Sunroof Sedan. The photo shows the sunroof about half way open and the ad headline calls it "Slightly Convertible". The ad text tries to explain just how easily you can please that 'picky-person' who happens to be in your car. It explains that you can open it all the way to get 390 square inches of sky, or only 389 1/2 square inches if that was too much, or 1/4 square inch. The text mentions the cost of an extra $90 for this option. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 13, 1966 Life magazine & May 21, 1966 Saturday Evening Post |
2 |
$5.00 |
View VW Bug 39 |
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| 1966 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad with a head-on photo of a well-used VW complete with dents and dirt. The ad headline lets you know that the ad text will answer the question about "Why so many Volkswagens live to be 100,000." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 24, 1966 Life magazine |
1 |
$5.00 |
View VW Bug 51 |
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| 1966 |
VW Bug - Black and white 10" x 13" ad showing a VW parked at an angle in the background of the photo. The headline says "Don't let the low price scare you off". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 4, 1966 & July 15, 1966 Life magazine |
3 |
$5.00 |
View VW Bug 28 | |
| 1967 |
VW Bug - Black and white 8" x 10 1/2" ad with a photo of the back end of a VW with a "For Sale" sign in it. The ad headline explains that "One of the nice things about owning it is selling it". |
September 1966 Playboy |
0 |
$4.50 |
View VW Bug 44 |
|
| 1967 |
VW Bug - Black and white 10" x 13" ad for the performance potential of the VW Bug. The ad has a picture that shows a race car with a "VW" stencil on the front end and the words "There's a bit of the beast in every bug". The ad talks about how the Formula Vee International Manual states that "Volkswagen components seem to have been made expressly for use in a race car" in addition to other comments that discuss the VW performance. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 10, 1967 Life magazine |
1 |
$5.00 |
View VW Bug 11 |
|
| 1967 |
VW Bug - floating in water | March 21, 1967 Look magazine |
0 |
$5.00 | View VW Bug 1 | |
| 1967 |
VW Bug - Black and white 10" x 13" ad shows a new "Beetle" parked beside a new engine. The ad headline states "We made the car go faster - And the engine go slower". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 21, 1966 Life magazine |
1 |
$5.00 |
View VW Bug 12 |
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| 1967 |
VW Bug -Full color 10" x 13" ad showing a photo of a native with a golden staff standing in front of his VW which is parked next to his hut. "With 34 wives, even a king has to cut a few corners" | November 4, 1966 Life magazine |
1 |
$5.50 | View VW Bug 3 | |
| 1967 |
VW Bug - Black and white 9 1/2" x 13" ad features an overhead photo of two different color VW's, a dark one on the left and a light one on the right.. The ad headline informs us that "There are a lot of good cars you can get for $3400. This is two of them". The text implies that you can buy both of these cars for the price of one of another brand. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 26, 1967 Life magazine |
1 |
$5.00 |
View VW Bug 35 |
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| 1967 |
VW Bug - Black and white 10" x 13" ad shows a VW surrounded by a variety of household appliances. The headline claims that you can purchase everything in the picture "All for the price of a fancier priced car". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 21, 1967 Life magazine |
1 |
$5.00 |
View VW Bug 13 |
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| 1968 |
VW Bug - Black and white 10" x 13" ad for the fact that the VW Bug does not change much from year to year. This ad has a picture of the front end of a Light-Colored Bug with a big "X" drawn over the picture and a headline of "It's been replaced". The ad text reassures us that "For the 19th consecutive year, we've replaced the bug. With another Bug." It admits that there are 36 nice little changes including headrests on the front seats, larger wiper blades and a decal on the window to show you how to shift. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 6, 1967 Life magazine |
2 |
$5.00 |
View VW Bug 14 |
|
| 1968 |
VW Bug - Full color 10" x 13" ad that shows a red Bug. This ad is from a German magazine and is written in German. The ad headline, translated, says that "This car costs less than 4485 Mark". | November 15, 1967 Bunte Illustrierte |
0 |
$5.50 |
View VW Bug 40 |
|
| 1968 |
VW Bug - Black and white 9 1/2" x 13" ad with a picture of what was once parts intended to be used in building VW Bug's but are now a compressed cube of scrap metal. The ad headline warns that "Every now and then a VW runs into a little trouble at the factory." and the text explains about the "bunch of hard-nosed inspectors who pull enough parts off the line every day to make the equivalent of 20 cars". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 8, 1967 Life magazine |
2 |
$5.00 |
View VW Bug 80 |
|
| 1968 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad has a photo of a VW Bug going so fast that the image is blurred. The ad headline says "Volkswagen's automatic stick shift. It's easier to use than it is to say." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 23, 1968 Life magazine |
1 |
$5.00 |
View VW Bug 67 |
|
| 1968 |
VW Bug - Black and white 10" x 13" ad shows a photo of this year's car and asks the reader to "Live below your means". |
April 19, 1968 Life magazine |
1 |
$5.00 |
View VW Bug 36 |
|
| 1968 |
VW Bug - Black and white 10" x 13" ad that talks about this year's model is "The Volkswagen for people who refuse to drive Volkswagens". The ad features a black background and has a 3 1/2" x 3" photo of the current model and text that talks about some of the problems that still exist but mentions that it now has an automatic transmission. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 17, 1968 Life magazine |
1 |
$5.00 |
View VW Bug 37 |
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| 1968 |
VW Bug - Black and white 10" x 13" ad that shows a VW sloshing through a muddy trail. The ad headline warns the reader that "Every new one comes slightly used". |
June 14, 1968 Life magazine |
0 |
$5.00 |
View VW Bug 38 |
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| 1968 |
VW Bug - Black and white 9 1/2" x 13 1/2" ad has an aged photo of an early VW Bug. The ad headline claims that "They don't make them like they used to." and the text explains how that statement is not true. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 23, 1968 Life magazine |
2 |
$5.00 |
View VW Bug 61 |
|
| 1969 |
VW Bug - Black and white 7 3/4" x 10 1/2" ad has a small photo of the front end of the new VW Bug against a large white background. The ad headline assures us that the major things are still the same with this new car, it says that "Volkswagen doesn't do it again". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1968 Playboy |
1 |
$5.00 |
View VW Bug 74 |
|
| 1969 |
VW Bug - Black and white 9 1/2" x 13" ad that reassures us that the car is still the same. The ad has a small picture of a Dark Colored VW Bug under the headline "Volkswagen doesn't do it again" and the text claims that "It's not any longer. It's not any lower. And it's not any wider" but that it does have 13 improvements. This ad is a larger version of another ad on this page. The ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1968 Life magazine |
1 |
$5.00 |
View VW Bug 92 |
|
| 1969 |
VW Bug - Black and white 9 1/4" x 13" ad for the new model. The ad has a picture of this year's car against a very dark background but there is a tarp that covers the entire car so that you can only tell it's shape which looks somewhat like last year's model. The ad headline calls it "The best kept secret in Washington, D.C." and we all know how well those are kept. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1, 1968 Life magazine |
2 |
$5.00 |
View VW Bug 77 |
|
| 1969 |
VW - Black and white 10" x 12" ad has a copy of a letter sent from a Mrs. Carson Brooks to Volkswagen of America in which she talks about the car they purchased in 1959 and which now has 605,798 miles with only two engine changes. She talks about the car being driven over 300 miles per day, five days a week. She offers this information to them in case they want to use it in their "unusual and off beat advertisement of Volkswagens".This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 8, 1968 Life magazine |
1 |
$5.00 |
View VW Bug 58 |
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| 1969 |
VW Bug - Black and white 10" x 13" ad shows a grease covered man looking at a part he has just removed from a VW engine. The ad headline asks "Is somebody learning how to fix Volkswagens on your Volkswagen". The text brags about the completeness of the training that VW dealers undergo. |
February 14, 1969 Life magazine |
1 |
$5.00 |
View VW Bug 18 |
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| 1969 |
VW Bug - Black and white 9 3/4" x 13" ad written in German taken from a German magazine. The ad features a photo of this car from the rear side and has a headline that translates, I think, to "The only 1.2 liter Wagen in the world under 4600 Mark.". |
March 5, 1969 Bunte Illustrierte |
0 |
$5.00 |
View VW Bug 41 |
|
| 1969 |
VW Bug - Full color 10" x 13" ad showing a Red VW Bug with a big pair of sunglasses across it's windshield.. The ad headline identifies it as "Our car the movie star" and talks about it starring in the new Walt Disney movie "The Love Bug". When trying to explain why this car is the star of the movie, it explains that it can be "signed up" for a lifetime for only $1,799 which is less than most stars get for a day. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 18, 1969 Life magazine |
1 |
$5.00 |
View VW Bug 34 |
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| 1969 |
VW Bug - Black and white 9 3/4" x 13" ad has a photo of a man who has just pulled his VW Bug up to a Volkswagen Repair Shop and one of the service technicians has raised the engine cover and is looking under the engine. The ad headline reminds us that "When you're in trouble there's no place like home" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 9, 1969 Life magazine |
3 |
$5.00 |
View VW Bug 54 |
|
| 1969 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad with a photo of a lump of clay that has been shaped and carved into the likeness of a VW Bug, a necessary step for the development of a new model year. The ad headline has Volkswagen bragging that "We don't have to start from scratch each year." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 15, 1969 Life magazine |
1 |
$5.00 |
View VW Bug 69 |
|
| 1970 |
VW Bug - Black and white 9 1/2" x 12" ad has a small photo of the current model with a lot of text. The ad talks about the quality of the car and the checkups that are offered. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 17, 1969 Life magazine |
1 |
$4.50 |
View VW Bug 64 |
|
| 1970 |
VW Bug - Black and white 9 1/4" x 13" ad has a photo of the new Bug from the rear with the engine cover open. The ad headline alerts us to the fact that "An amazing new ingredient now comes in this familiar package." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 24, 1969 Life magazine |
1 |
$4.50 |
View VW Bug 62 |
|
| 1970 |
VW Beetle - Black and white 9 1/2" x 13" ad has an X-Ray photo of their new car. The ad headline states that "Volkswagen introduces Medi-car." and the text describes the new checkups that are offered with these cars. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 28, 1969 Life magazine |
0 |
$4.50 |
View VW Bug 66 |
|
| 1970 |
VW Bug - Full color ad shows a congested street corner in Honduras jammed with nothing but Volkswagens. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1970 Life magazine |
1 |
$4.50 |
View VW Bug 10 |
|
| 1971 |
VW Bug - Black and white 10" x 13" ad that gives a good history of the VW Bug from 1949 to 1971. The ad headline proclaims that "We've had 23 years to straighten out our bugs". This is a very informative ad for VW collectors. The ad lists each year from 1949 to 1971 and has a small snapshot of the model of each year. It also lists the chassis numbers that were produced that year and what major changes were made. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 5, 1971 Life magazine |
0 |
$6.00 |
View VW Bug 21 |
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| 1971 |
VW Bug - Black and white 9 1/2" x 12 1/2" ad for what you can do with a Volkswagen. The ad has a photo of a VW that has been altered to become The World's Most Economical Limousine. Standing next to what the headline refers to as "The $35,000 Volkswagen" is a
chauffeur waiting to drive. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 2, 1971 Life magazine |
0 |
$4.50 |
View VW Bug 73 |
|
| 1971 |
VW Bug - Black and white 9 1/2" x 13" ad has a photo of an older Volkswagen sitting behind an older television set with rabbit ears. The ad headline identifies these two objects as "Two ridiculous gimmicks of the 1940's". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 30, 1971 Life magazine |
0 |
$4.50 |
View VW Bug 56 |
|
| 1972 |
VW Bug - Full color 10" x 13" ad has a photo of the Hinsleys of Dora, Missouri standing (and sitting)in front of their VW Bug which is parked in front of their very rustic log cabin. The ad headline explains about the VW in comparison to the beat up old cabin, "It was the only thing to do after the mule died". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 2, 1971 & October 8, 1971 Life magazine |
1 |
$4.50 |
View VW Bug 46 |
|
| 1972 |
VW Bug - Full color 10" x 13 1/2" ad with a series of photos that illustrate the features of a VW Beetle. There is a Red VW Bug with a large group of white-coated men standing behind it, a photo of a Rolls Royce, a photo of a tall man sitting comfortably in a car seat and a photo of the underside of a VW Beetle. The ad headlines for these photos say "Inspected by a cast of thousands.", "The only car in the world with a longer warranty.", "More room than you think." and "After we seal the top, we seal the bottom." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 5, 1972 Life magazine |
1 |
$4.50 |
View VW Bug 65 |
|
| 1973 |
VW Bug - Black and white 7 3/4" x 10 3/4" ad has a photo of a body being lowered onto a frame as part of the final assembly of a car. There are five technicians checking things as the body goes into place. The ad headline claims that "It's what we do here..that makes it worth more here." referring to the Used Car Lot. |
October 1972 Playboy |
1 |
$4.50 |
View VW Bug 60 |
