Plymouth Valiant, Duster & Barracuda
Ads


These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ad listed first.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1960
Plymouth Valiant - Full color 10" x 13" ad shows a Red Four Door Valiant and lists the "25 ways you'll like Valiant best". The ad draws a line in the sand and dares other cars to cross it by saying "Nobody's kid brother, this one stands on it's own four tires and challenges every car made here or abroad to match it...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 28, 1959
Life magazine
2
$7.50
View
Valiant 4

1960
Plymouth Valiant - Full color 9 1/2" x 13" ad with an overhead photo of a White four-door with the doors open and the trunk lid removed so that the number of suitcases the trunk can hold are visible. There is another smaller photo of a blue four-door and the ad headline inviting you to "Compare your head off!". The text encourages you to compare this car to "any car you've a mind to" and "see if you can match the wallop and miserly thrift of Valiant's new inclined engine, the family-of-six people room, the vacation-sized trunk room" and goes on talking about other specific features. It ends by saying that "After you've tried, see your Valiant dealer. He's got the real thing."
January 25, 1960
Life magazine
2
$7.50
View
Valiant 10

1960
Plymouth Valiant - Full color 9 1/2" x 13" ad with the message that, with this car, you can have the best of both worlds. There is a photo of a red Valiant seen from behind with several suitcases, tennis rackets, a set of golf clubs and a Beagle all waiting to be loaded. The ad headline claims that with this car you can "Lower Your Cost of Living it Up!" and the text talks about how rich playboys would love to have a car that looks this good yet it costs little enough that it can be bought by a young family. The claims that a Valiant will keep on saving its owners money and, in an interesting simile, it nurses gasoline like "a longshoreman drinking juniper tea." It talks about the inclined engine and gives the benefits of having an alternator
April 9, 1960
Sat. Eve. Post
, April 11, 1960
Life magazine
&
May 1960
Holiday
4
$7.50
View
Valiant 9

1960
Plymouth Valiant - Black and white 9 1/2" x 12 1/2" ad has several drawings of this car in various stages and looks. The ad headline explains that this job is "The inside story of Valiant". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1960
Boy's Life
1
$7.50
View
Valiant 11

1960
Plymouth Valiant - Full color 9 1/4" x 13" ad with pictures of a White Four-Door and a White Station Wagon. The ad headline asks us to "Get the Car That's Got the Goods" and the ad talks about the space in this Compact Car and mentions some of the other features of it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
&
June 7, 1960
Look magazine
2
$7.50
View
Valiant 12

1961
Plymouth Valiant - Full color 10" x 13" ad shows a grey Valiant parked on a brick paved circle driveway. "Lists for a lot less than it looks..Valiant"
March 3, 1961
Life magazine
1
$7.50
View
Valiant 3

1961
Plymouth Valiant - Full color 10" x 13" ad shows a Silver four-door parked under the blimp "Mayflower". The ad headline claims this is "Love at first flight. Valiant!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 21, 1961
Life magazine
2
$7.50
View
Valiant 5

1961
Plymouth Valiant Four-Door - Full color 9 1/2" x 12 1/2" ad for how a car can make your life, easier. The ad has a picture of a couple who have parked their Light-Blue Valiant Four-Door next to a lake that is populated with a lot of tall Pine trees that are being bent by the evening wind. They are taking it easy, the lady sitting comfortably on the hood as they look with interest to the left. The ad headline claims that "The best things in life are carefree...Valiant!" and the ad explains why this Valiant's "about as carefree as a compact can be". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 9, 1961
Look magazine
2
$7.50
View
Valiant 15

1961
Plymouth Valiant - Full color 9 1/2" x 13 1/2" ad with the message that if you want to know about the new Valiant, you have to drive it. There is a picture of a Blue-Green Four-Door against a white background with the headline urging you to "Buy it by the Seat of your Pants". The text talks about the power and economy that comes from this 101-hp inclined 6-cylinder engine, the smooth ride due to the Torsion-Aire, the introduction of an alternator for the charging system and the amazing room, both in the trunk and for the passengers.
1961
1
$7.50
View
Valiant 17

1961
Plymouth Valiant - Full color 10" x 12 1/2" ad shows a Red Valiant parked on a wet city street in front of a deep blue storefront. The ad headline describes "A smart move away from the everyday. Valiant!"
June 16, 1961
Life magazine
1
$7.50
View
Valiant 8

1961
Valiant Station Wagon - Full color 9 1/2" x 13" ad for the reliability of the Plymouth Valiant. The ad has a picture of a Green Plymouth Valiant Station Wagon, filled with children, groceries and responsibility, being driven past a garage where a man in a business suit is watching a mechanic perform time-consuming work on his car. The ad headline asks "Who took the overhauls out of Mrs. Murphy's Valiant" and the ad talks about the Unibody chassis Chrysler has put in these cars and the rugged six cyinder engine that pulls it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 24, 1961
Life magazine
1
$7.50
View
Valiant 13

1961
Plymouth Valiant Signet 200 - Full color 10" x 13" ad shows a Green Valiant parked in front of a stone building with three little girls wearing white dresses and talking to the car's occupants. The headline claims that "Every year Valiant gets better...and the price gets lower!" and the text calls it the "Most Improved Compact of the year." This car needs a lube job only every 32,000 miles, an oil change every 4,000 and is built with a 13-step dip-spray-bake process that "ridicules rust and corrosion." Also pictured in the ad is a picture of the bucket seats in this car and the award that the Plymouth Valiant received from the Society of Excellence.
1962
Life magazine
1
$7.50
View
Valiant 6

1962
Plymouth Valiant Signet 200 - Full color 10" x 13 1/2" ad that acknowledges that "Valiant receives special styling award from Society of Illustrators". At the top of the page is a Light Blue Valiant Signet 200 parked broadside on what looks like is a beach. There is a pretty model leaning on the driver side door so that you can only see the top of her and she is looking at something off in the distance. There is a picture on the left of the Special Styling Award given to the Plymouth Valiant and, on the right, is a shot of the interior of this particular car. They call it the stunning new interior trim offered in a variety of different colors and talks about the tough vinyl bucket seats that have the "look and feel of soft leather". They say that this Signet 200 is "actually America's lowest-priced hardtop with bucket seats". They also claim that this is the first time in seven years that the Society of Illustrators has given their award to a car. I find myself wondering just what they could have been devoting their time to in the previous six.
November 3, 1961
Life magazine
1
$7.50
View
Valiant 19

1962
Plymouth Valiant Signet 200 - Full color 9 1/2" x 12 1/2" ad that talks about the ways this car improves. The ad has a picture of three little girls dressed in white talking to a lady sitting in the passenger's seat of a Green Valiant. The ad has another picture of the interior of this car showing off the bucket seats and a picture of a medal given to Plymouth by the Society of Illustrators for Excellence of design. The ad headline claims that "Every year Valiant gets better...and the price gets lower!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1962
Look magazine
1
$7.50
View
Valiant 14

1962
Plymouth Valiant - Full color 10" x 13 1/2" ad that tells us that the "Valiant - owned and operated by 364,000 independent Americans". There are two pictures in this ad. The top one shows a coastal highway that has two cars on it going in opposite directions. There is a white Valiant Station Wagon and, going toward it, is a red Two-Door Valiant. Below this is a larger picture of the red Valiant parked at the side of a river where two men are rowing a boat. The Valiant is parked with the front end toward the camera, so close that the word Valiant is visible. They claim that "Other cars may claim more owners that Valiant, but not as many independent ones". It may just be me speaking but, that sounds like a lot of malarky.
May 22, 1962
Look magazine
1
$7.50
View
Valiant 18

1964
Plymouth Valiant - Full color 10" x 13" ad showing a blue Valiant parked in front of a high-class house where two ladies and a man stand talking at the front door. The ad headline boasts "Take quality: Valiant will proudly match it's 5-year / 50,000-mile warranty - and low prices - with any compact around" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.. October 11, 1963
Life magazine
3
$7.50 View
Valiant 1

1964
Plymouth Valiant - Full color 10" x 13" ad shows a red two-door Valiant parked in front of a curved building opening while a group of adults and children run and play with mountains as their background. The ad headline boasts "Take styling...The new Valiant gives you the smartest look around - for just about the lowest price in town." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 27, 1963
Life magazine
3
$7.50
View
Valiant 2

1964
Plymouth Valiant - Full color 7 1/4" x 10 1/2" ad with a picture of a Red Valiant Convertible with the top down parked on a grassy area next to a slow-moving stream. There is a lady sitting on the hood holding a fishing rod that has a red line tightly cast into the water and she is earnestly watching for signs of a bite. The top headline states "Valiant / 64 style. Best all-around compact" and the caption under the picture says "Take convertibles: The new Valiant is just about the lowest-priced soft-top in the U.S.A.".
November 11, 1963
Saturday Evening Post
1
$7.50
View
Valiant 16

1965
Plymouth Barracuda - Full color 9 1/2" x 13" ad for The fast-moving new fastback priced under $2500. The ad has several photos of a Gray Barracuda with a black racing stripe, one of which is a large overhead photo that shows the passengers waving upward. There are seveal other photos of the car in motion and the people that it transported having fun in the park. The text mentions that this car is unlike any others that Plymouth is offering and mentions several fewtures including the fact that the back seats will fold down.
October 2, 1964
Life magazine
2
$8.00
View
Barracuda 5

1967
Plymouth Barracuda - Full color 7 3/4" x 10 1/2" ad for the car that is "Wild to Win you over". There is a collage of pictures with the largest one being of a Yellow Barracuda parked on a beach with an assortment of activities going on behind it. Another picture is from the inside of the car looking at so that the instrument panel can be seen, as well as a pretty girl walking by, while the last picture is of this car coming at the camera on a tree-lined roadway. The text claims this car is "America's lowest priced sports car" and then, to seperate their claim from the one that the Ford Mustang was making, adds "(Repeat; sports car, not sporty car. Barracuda delivers)". The ad mentions having three models; a Fastback, a Convertible and a $2449 Hardtop and mentions options such as the 273 or 383 V-8 and the Formula S package. June 1967
Playboy
1
$8.00 View
Barracuda 1

1967
Plymouth Barracuda - Full color 9 1/2" x 12 1/2" ad that is a larger version of the previous ad. The ad has a photo of a Yellow Barracuda parked on the beach while a large group of people play volleyball as the sun seems to be setting. There are several smaller photos of the interior of the car and the car being driven. The ad headline claims "Barracuda: wild to win you over." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 4, 1967
Look magazine
2
$8.00
View
Barracuda 3

1967
Plymouth Valiant - Full color 10" x 13" ad for another of the cars that is going "to win you over this year". This ad shows several views of a Green Four-Door Plymouth Valiant with the largest picutre showing a view from the side of this car parked in front of a tall, weathered-wood wall that seveal young adults are painting colorful items on. The other pictures show the front seat from one open door through to the other, a view from the front of this car parked in a grassy field, an attractive and happy young lady in the driver's seat looking back and a view of the dashboard. The text mentions changes and improvements on this year's model while letting you know about the two six-cylinder and one V-8 engine that were available.
September 30, 1966
Life magazine
2
$7.50
View
Valiant 7

1968
Plymouth Barracuda - Full color 7 3/4" x 10 3/4" ad for this powerful car. The ad has a colorful drawing of this car from the front with smoke billowing out from it's back tires. The ad text gives some of the specifications for the 340 c.i. engine that is available.
January 1968
Hot Rod
1
$8.00
View
Barracuda 4

1968
Plymouth Barracuda - Full color 7 3/4" x 10 1/2" ad that wants you to believe that a Sports Car can also be a functional Family Car too. There is a picture taken from the side of a Light-Colored Barracuda with a young couple leaning on the passenger's back fender. Behind the car is some luggage and several golf bags and the makers of the ad want you to understand that these items will fit into the car, as well as the people too. The headline claims that "You don't have to be punished for owning a sports car" and the text talks about sports cars of the past with seats that made a school desk feel comfortable and a trunk that was designed to be there, but not to hold anything. Designers in America began to change this by slightly enlarging the front seat and then Plymouth decided to really tackle the problem by designing the Barracuda. With all of the improvements designed in, the Plymouth Barracude has become a sports car for people who have grown up.
April 1968
Playboy
1
$8.00
View
Barracuda 6

1970
Plymouth Barracuda - Full color 10" x 13" ad that discusses the HOT New Barracudas from Plymouth. The text talks about there being three new 1970 Barracudas but the one in the picture, parked on a dry lake bed where it would be completely at home, is the Hemi-'Cuda with "Shaker" hood. The text starts with the Hemi-'Cuda teasing with the Quivering Cold Air Grabber that will allow the 426 to do what it was built for. It talks about the suspension and the Slap-Stick Automatic Shift before closing with the statement that "Very possibly this is the fastest production car in the country". The text then mentions, with little attention to detail, the Barracuda Gran Coupe and the Barracuda. The caption at the bottom of the ad says "Hello, new people. We have a new car for you".
October 17, 1969
Life magazine
2
$8.00
View
Barracuda 2

1970
Plymouth Hemi 'Cuda - Full color 7 1/2" x 11" ad for their all-new Beast. There is a picture of a Red Barracuda with a Black top sitting in a field of colorful flowers. The text discusses all of the important items of this car, such as the 426 hemi, the Shaker on the hood to allow the two 4-barrel carburetors to breathe betterand the car sits lower with a wider wheelbase. We are warned that this car will go as fast as the law allows and if you want to go faster, well, they also make cars for the law. Plymouth does also make a few other more sedentary cars too and the ad does give information about those but the ad ends with the statement that "Whatever price you put on power, Plymouth makes it."
October 1969
Playboy
0
$8.00
View
Barracuda 7

Temporarily
Sold Out

1970
Plymouth Duster - Full color 9 1/2" x 13 1/2" ad with a cartoon strip where Duster is able to talk about himself. The ad starts by saying "Here comes Duster. We find Duster expounding on his favorite subject...Himself". It follows with different drawings making claims about the interior size, its ease at parking and relatively powerful engine leading to "I guess you could call me perfect". The last frame shows a Red 1970 Plymouth Duster and the caption claiming that "Being too big or too small doesn't make it. Being just right makes it."
November 14, 1969
Life magazine &
November 18, 1969
Look magazine
2
$7.50
View
Duster 3

1972
Plymouth Duster - Three color 9 1/2" x 11" ad for this compact car from Plymouth. The ad has a side-view drawing of this vehicle and a headline introducing "Plymouth Duster. Now only $35 more than VW." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 29, 1971
Life magazine
1
$7.50
View
Duster 1

1972
Plymouth Gold Duster - Full color 9 1/2" x 12 1/2" ad with a photo of a Brown and Tan Two-Door Gold Duster. The photo shows the car parked on at the base of a snow covered slope with five young adults with their ski equipment standing next to it staring at the closed trunk lid. The ad headline says "Plymouth Gold Duster. Room for five. Roof for free." and the text explains that "When you buy our specially-equipped Plymouth Gold Duster, you can get the canopy vinyl roof at no extra charge. The text talks about some of the special options on these cars before getting into what comes with every Duster. It ends by talking about their Pan for Gold contest.
March 3, 1972
Life magazine
2
$7.50
View
Duster 2










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