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| 1941 |
Studebaker Trucks - Full color 9 1/2" x 12 1/2" ad with the headline "Studebaker introduces 3 new money-saving trucks!". Featured in the ad are photos of a red Studebaker Deluxe Coupe Express, a green Standard Truck series and a yellow Heavy Duty Truck series. Included with the photos are prices for each model. The ad says that this is A challenge to the most economical truck you are operating!" and there are several other selling points concerning these vehicles. |
March 24, 1941 Life magazine |
1 |
$9.00 |
View Studebaker Truck 2 |
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| 1946 |
Half-Ton Coupe Express Pick-Up - Full color 7 3/4" x 10 1/2" ad that stresses the economical overall costs with this vehicle. There is a drawing of a Red Pick-Up backed up to the local dairy where the farmer is unloading the milk jugs that he has brought to sell. As he works the crowd begins to gather with men admiring his new Studebaker Truck. The headline alerts us to the "New Half-Ton Economy!" and the text tells us that you will receive the same quality in your purchase as the government did in the over a billion dollars of equipment that Studebaker produced for them during the war. It talks a bit more about the specific vehicles that were built by them and offers a free 48-page booklet with information on all of their trucks. |
November 1945 Farm Journal |
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$9.00 |
View Studebaker Truck 13 |
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| 1946 |
Studebaker Pick-Up Trucks - Full color 7 1/4" x 10 3/4" ad for the style and reliability of their Pickups. The ad has a large picture of a farm where a farmer has his arm on the shoulder of his young daughter as they stand talking by their Blue One-Ton Utility Pick-up which is parked, fully loaded, just outside of their barn. The farmer is telling his daughter that "You'll be a big girl, sis, before we need another new Studebaker truck!" as her brothers stand watching because Dad has already had this talk with them. There is also a smaller picture of a Red Studebaker Coupe Express Pick-up parked outside the general store being loaded for the trip back to it's farm. The ad talks about their 800-acre, million-dollar proving ground and the 94 continuous years of providing America with transportation vehicles and the 197,661 big Studebakers that served brilliantly at the fighting fronts of the war just passed. |
July 1946 Farm Journal |
0 |
$9.00 |
View Studebaker Truck 6 |
Temporarily |
| 1947 |
Studebaker Stake Bed truck is shown in the 8" x 11" full color ad | September 1946 Farm Journal |
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$9.00 | View Studebaker Truck 1 | Temporarily |
| 1947 |
Studebaker Trucks - Full color 10" x 13 1/2" ad for the money-saving extras that you get when you buy a new Studebaker Truck. The ad has a picture of two men loading a large number of milk cans into a Red Studebaker Stake Bed Truck , that is referred to only as a "husky Studebaker truck" in the ad, parked in front of a picturesque farm. The ad headline assures us that "You get more out of everything you put into a money-saving new Studebaker truck" and the ad, mentioning their Hy-mileage and Econ-o-mizer truck engines, suggests that any farm owner who buys one of these trucks to transport their goods might just want to set-up a run where he takes his neighbors goods too. The bottom right corner of the ad has a small picture that shows some of the "extras" that are provided at no extra cost. These include a dome light, adjustable window wings, two arm rests and adjustable seats, dual sun visors, dual windshield wipers, tight-gripping rotary door latches and each roomy cab is protected by Studebaker's box-girder steel construction. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1947 Country Gentleman |
1 |
$9.00 |
View Studebaker Truck 9 |
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| 1949 |
Studebaker Trucks - Full color 7 1/2" x 11" ad for a few of the many trucks that Studebaker had available this year. There is a large picture of a Blue 3/4-ton 8-ft pick-up that is loaded down with boxes and bags and is being driven on a snowy day through an unplowed country road. The caption under this picture mentions that there was also available a 1-ton, 8-ft pick-up as well as a 1/2-ton, 6 1/2-ft pick-up. There are several smaller pictures of larger trucks too. There is a picture of a Red one-ton with a 9-ft stake that is also available on a 1 1/2-ton chassis. There is a picture of a new style Green 1 1/2-ton truck with an insulated milk body and a picture of a Yellow 2-ton truck with a 14-ft stock rack body. The ad headline encourages you to "Get a 1949 Studebaker truck! It's the newest and finest!" and the ad mentions some of the minor improvements but saves the best for last. They claim to have for the first time in a truck" real "lift-the-hood" accessibility. |
January 1949 Farm Journal |
0 |
$9.00 |
View Stude Truck 8 |
Temporarily |
| 1949 |
Studebaker Farm Trucks - Full color 9 1/2" x 13" ad that shows the variety of Studebaker trucks that were available for the farmer in 1949. Shown in the ad are a 1 1/2"-ton 12-foot platform stake, 2-ton with 14-foot stock rack, 1 1/2-ton 12-foot platform, 1 1/2-ton with 12-foot grain body, 1-ton 8-foot platform stake and a 1-2-ton, 6 1/2-foot pickup. The ad headline claims that these "Revolutionary new Studebaker trucks cut farm hauling costs amazingly". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1949 Country Gentleman |
0 |
$9.00 |
View Stude Truck 4 |
Temporarily |
| 1950 |
Studebaker Trucks - Full color 10" x 13 1/2" ad for the line of trucks that are "Noted for low-cost operation". The ad has a picture of a Blue 3/4-ton 8-ft Pickup being driven by a family of three past a springtime farm where the cattle are grazing in a meadow with no fences. The caption mentions that Pick-ups were also available in a 1/2-ton 6 1/2-ft and a 1-ton 8-ft version. The ad headline encourages you to "Cut your farm expense - get a thrifty Studebaker truck" and the ad mentions a few of the cost-saving features which include automatic overdrive. There are pictures at the bottom which help discuss some of the other features such as having a truck just right in size and wheelbase (it mentions having a 2-ton and a 1 1/2 ton to go along with the 1-ton, the 3/4-ton and the 1/2-ton previously mentioned), that All the family likes this roomy cab, the Studebaker pi ck-up box is double-walled and that it is built by father-and-son teams. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1950 Country Gentleman |
0 |
$9.00 |
View Studebaker Truck 11 |
Temporarily |
| 1951 |
Studebaker 1 1/2-ton with 12-foot platform stake bed - Full color 9 1/2" x 13 1/2" ad that is a larger version of another ad on this page. The ad has a picture of a Red Truck loaded with bags of some material driving on a dirt road past pastures filled with grazing cattle. The ad headline tells us that "A Studebaker truck is a stand-out money saver!" and the ad has small pictures of different features that will make a difference. These features include sizes and wheelbases for hundreds of needs, a big-visibility windshield and windows, low cab floor and fully enclosed steps and snug comfort for everyone is assured by Studebaker's Truck Climatizer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 1951 Country Gentleman |
0 |
$9.00 |
View Stude Truck 7 |
Temporarily |
| 1951 |
Studebaker 1 1/2-ton with 12-foot platform stake - Full color 7 1/2" x 11" ad with a picture of a Red 1 1/2-ton truck driving along a country road with a full load of bagged material. The ad mentions that it is also available on a 2-ton chassis. The ad headline assures you that "A Studebaker truck is a stand-out money saver!" and the ad describes them as sturdy, thrifty and durable. Along the bottom of the ad are pictures that illustrate features that Studebaker felt were worth talking about. They include the fact that they offer "A big range of sizes and wheelbases", that their vehicles have "Big-visibility windshield and windows" in them, for your comfort they all have "Low cab floor and fully enclosed safety steps" and inside the cabs you will find "Snug warmth for everyone" as a result of their unique Truck Climatizer. |
March 1951 Farm Journal |
0 |
$9.00 |
View Stude Truck 5 |
Temporarily |
| 1952 |
Studebaker Trucks - Full color 9 1/2" x 13 1/2" ad for some of the features of new Studebaker trucks which include money-saving gas mileage. The ad has a picture of a family of three driving down a rural road past trees that have already changed color in their 1/2-ton 6 1/2-foot Pickup. The caption mentions that there are also available 3/4-ton and 1-ton 8-foot Pickups. The ad headline claims that "Smart Farmers save Gas with Studebaker trucks" and the ad contains smaller pictures that help explain that with these trucks you Get pulling power that's real earning power, you will find that the cab steps are enclosed for safety, the truck engine compartment is easy to service at home or on the road and each truck is built with Father-and-son craftmanship. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Country Gentleman |
0 |
$9.00 |
View Studebaker Truck 10 |
Temporarily |
| 1953 |
Studebaker Pickups - Full color 7 1/4" x 11" ad that talks about the many reasons you should consider buying a Studebaker Truck with special attention to the fact that they are so Thrifty. The ad has a picture of a Blue 3/4-ton 8-foot Pickup being driven through a hardscrabble town on a cold morning with the caption mentioning the availability of 1/2-ton 6 1/2-foot and a 1-ton 8-foot Pickups. The headline urges you to "Cut your hauling costs with a Thrifty Studebaker Truck" and there are smaller pictures that illustrated the Pulling Power, the Enclosed Cab Steps, the Weather-Tight Comfort and, as always, the Father-and-Son Craftsmanship. |
February 1953 Farm Journal |
0 |
$9.00 |
View Studebaker Truck 12 |
Temporarily |
| 1960 |
Studebaker Champ Pickup - Three color 9 1/2" x 12" ad with a photo of a man lettering the side of a new Red Champ Pickup while a proud man and his wife stand watching. The ad headline calls it "America's lowest priced Pickup - Bar None!" and says "Brand new Champ by Studebaker. Handy, husky-built beauty - yours for thrift and rugged duty". It talks about offering 1/2 ton and 3/4 ton pickups (5,000, 5,200 and 7,000 lbs G.V.W.) and calls these vehicles both handsome and husky. There is also a large list called "Features of the New 'Champ'". |
May 16, 1960 Life magazine |
1 |
$8.00 |
View Studebaker Truck 3 |
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