Polish, Wax & Cleaner Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Du Pont
Three color 5" x 14" ad for their No. 7 Polish. There is a picture of a young man buffing away on the hood of his car and the headline claims that "Exclusive Du Pont Formula Makes Polishing Easy! Gives a brilliant lustre". There is a smaller picture that compares a section that has been polished with one that hasn't and the text claims that this product "Contains 'stroke saving' methyl cellulose'". At the bottom of the ad is a small section that mentions their new Du Pont Speedy Wax.
June 14, 1948
Life magazine
1
$7.50
View
Polish 1

Du Pont
Full color 7 1/2" x 11" ad for their Rally Cream Wax. The ad has a picture of a very attractive young lady lying face down on a white surface with a model of a car on her back. She is either wearing a very sheer skit-tight multi-colored suit or is body painted but the headline simply states that "A Beautiful Paint Job Deserves Du Pont Rally Cream Wax. New 1/2 Hour Car Wax".
June 1969
Playboy
1
$7.00
View
Auto Polish 3

Simoniz
Black and white 5 1/2" x 13 1/2" ad that advertises Simoniz Kleener and Car Wax. This ad says that it "Gives Your Car Travel-Proof Beauty" as it has a drawing of a somewhat older man and a young girl as they walk back from a day of fishing towards his car, the man carrying the oars and the young woman holding up the fish. The ad headline says that "Simoniz Protects the Finish for Vacation Driving". The ad then says to "Prepare now for summer driving by Simonizing your car. Then, drive where and when you will, your car stays perpetually beautiful. Bad roads, forest trails, the hot sun and even salt air can do no damage. The finish is always safe under Simoniz! A secret ingredient, found only in Simonoz, stops weather and dirt from dulling, bleaching and destroying the lacquer or enamel. It preserves the finish and keeps the colors from fading. So, the sooner you Simoniz your car, the better. You can do it easily yourself. Get Simoniz and the wonderful Simoniz Kleener...follow the simple directions...and your car will sparkle like new from now on".
June 21, 1937
Life magazine
1
$9.00
View
Auto Polish 7

Simonize
Black and white 5" x 13 1/4" ad that is a very risque one for Simoniz Kleener and Wax. In this ad we see a naked woman bathing, calf-deep, in a pool of water and the headline tells us that "Your Cars No Nudist". The text tells us that "The sooner you dress your car with Simoniz, the better! Simoniz is indespensable for preserving the life and beauty of all automobile finishes. Only Simoniz contains the certain secret ingredient which keeps lacquers and enamels from getting dull, bleached and eventually ruined by the weather, dirt and ultra-violet rays. So, it's no wonder millions of motorists insist on Simoniz, and on the wonderful, easy-to-use Simoniz Kleener. Be wise! Get these world-famous products, and Simoniz your car now".
June 28, 1937
Life magazine
1
$10.00
View
Auto Polish 6

Simoniz
Black and white 5 1/4" x 13 3/4" ad that is for Simoniz Kleener and Car Wax. This ad has a very attractive-looking lady standing there and bending over in front of the statement that claims that it "Builds Up Your Car's Beauty!". Just below her is a photo of a man polishing his car as he smiles towards the camera just above the heading that it Preserves Finishes For Years". Then the ad claims that "Simoniz not only keeps cars looking new. It makes them more and more beautiful. Each application of Simoniz improves the lustre. It protects and makes the lacquer or enamel last longer. Stops weather, dirt and the sun's rays from dulling and destroying these finishes. Besides, a Simonized car is easily kept clean with a dry cloth. So, to save your time and car's beauty - Simoniz!. If the finish is dull use Simoniz Kleener first. It quickly restores the natural lustre and color. But remember, the sooner you Simoniz your car the better. Do it today!".
May 20, 1940
Life magazine
1
$9.00
View
Auto Polish 8

Simoniz
Black and white 9 1/2" x 13 3/4" ad for Simoniz Bodygard - New Liquid Car Wax. This ad shows two different drawings of people who worried about their car surviving the times without something that will help them. The drawing on the left shows a man sitting on the hood of his car with two tennis racquets while his wife is driving. "Alas, this is Alec, whose car polish twould seem. Can produce nothing more than a very thin gleam. So when sandflies and beetles fly onto the premise. He appears to be playing motorized tennis"..The drawing on the right shows a couple driving along very contentedly. "Not so with McPhitor! He always selects. The easy on wax that's rock-hard - that protects. For Bodygard's finish no bug juices can pass. And his paint job's as safe as if kept under glass. (He feels extra breezy - 'cause the job is so easy)". Below these, the ad says "Moral: Use New Liquid Bodygard - the first, easy wipe-on wax that protects your car with this rock-hard finish. Protects 9 times longer that skimpy-shine polishes". Makes sense to me.
May 10, 1954
Life magazine
1
$8.00
View
Auto Polish 9

Simoniz
Full color 9 1/2" x 14" ad for their Vista Turbo Whipped Car Wax. The ad headline says "New! All-in-one car wax and cleaner by Simoniz...gives hard paste wax" and the ad contains a picture of the rear of a '57 Plymouth where the rear fender, fin and all, that has been cleaned and waxed in a time of 4 minutes, a procedure that is promised to last for up to 6 months. The text talks about it being designed for all of "today's gay car colors" and "is ideal for all car finishes".
March 18, 1957
Life magazine
1
$7.50
View
Auto Polish 2

Simoniz
Full color 10" x 14" ad for their Vista Paste Wax. The picture is of a proud man looking at the trunk lid of his Black 1958 Chrysler which he has just finished cleaning and waxing with Vista. The time spent in cleaning and waxing this lid with Vista was 7 minutes and it is expected to last for up to 6 months. The text talks about Vista being a "tough real paste wax with cleaner in it" and it is turbo-whipped so that it spreads smoothly, dries and wipes off quickly.
October 6, 1958
Life magazine
1
$7.50
View
Auto Polish 4

Simoniz
Full color 7 1/4" x 10" ad for their Pre-soft. The headline, over a picture of a blue and white car parked on the beach, says that "With Simoniz Pre-soft you get more...of that you shined your car up for." The text explains how you will get More Shine, More Protection and More Time to Swing by using this product. As proof of these claims is the shine on the car and the fact that three attractive girls watching several young men riding dirt bikes over the sand dunes.
July 1974
Playboy
1
$7.50
View
Auto Polish 5