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| 1911 |
Oldsmobile - Black and white 5 1/2" x 9" ad that begins by talking about the wonderfully convenient direct drive that was found only on Oldsmobiles. The ad has a picture of an open Oldsmobile creeping down a busy city street that is filled with other cars and traffic officers. The ad headline starts with "Going down Fifth Avenue" and the text talks about the need to shift from one gear to another. With the Direct Drive that Oldsmobile offered these trips were easier on the driver and on the automobile. The ad mentions some of the features offered with their cars this year and specifically mentions the 4-cylinder Autocrat for $3500 and the 6-cylinder Limited for $5000. |
November 1911 The World's Work Advertiser |
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$9.00 |
View Oldsmobile 45 |
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| 1922 |
Oldsmobile Five Passenger Touring Model 43-A - Three color 7 1/2" x 10 3/4" ad with a drawing of the Five Passenger Touring Model 43-A for $1145 and information about the other models. The headline calls attention to this year being its "24th Year" and asks you to use your own common sense to decide which car is best for you. It asks you to consider the fact that these cars are powerful while being light of weight and having thoroughly proven strength and endurance. It talks about the rough roads and steep hills it will handle while standing up to the hardest service you can imagine. At the bottom it gives information on the three models available that year. The Model 46 which was an 8-cylinder with a 122 inch wheelbase came in the Sedan for $2635, the 7-Passenger Touring for $1735, the 6-Passenger Touring for $1850 and the 4 Passenger Pacemaker for $1735. The Model 47 which came with an 8 Cylinder with a 115 inch wheelbase came in a Coupe for $2145, a Sedan for $2295, a 4 Passenger Touring for $1595, a 5 Passenger Touring for $1595 and a 4 Passenger Super-Sport for $1825. The Model 43A had a 4 Cylinder with 115 inch wheelbase came in a Coupe for $1645, a Sedan for $1795, a 5 Passenger Touring for $1145, a Roadster for $1145 and a 4 Passenger Semi-Sport for $1265. | May 1922 Successful Farming |
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$9.00 | View Oldsmobile 2 |
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| 1926 |
Oldsmobile Coach - Black and white 7 1/2" x 10 1/2" ad with a headline that promises that "Performance Reveals what Price Conceals". The ad has a drawing of a Coach being driven up a country incline and the text explains that you may be attracted to the low price of an Oldsmobile but the performance of the Oldsmobile Six will convince you to buy. The beaury of this $950 Coach will have gotten you behind the wheel but the response when you drive in on a hill or dart through traffic, what there was of it, will make you an Oldsmobile owner. |
March 1926 Successful Farming |
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$9.00 |
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| 1927 |
Oldsmobile Black and white 8" x 11" ad that has a headline asking "Can You Believe Your Own Eyes?" over a drawing of a 1927 Oldsmobile DeLuxe Coach. The ad text says that "There is nothing vague or intangible about Oldsmobile value... You can visit any Oldsmobile showroom and see it for yourself. You can recognize, in every detail, that beauty which indicates quality throughout. You can check for yourself the known factors of motor car merit in Oldsmobile. You need not be an expert to know that they assure you brilliant performance, thrift and long life, comfort and beauty...lasting satisfaction. You need not be an engineer to know that these features denote standards of design and manufacture you would not expect to meet with in a car of so moderate price. You can see Oldsmobile value... And when you have, we will gladly leave your judgement of this value to the verdict of your own eyes". | April 1927 Farm Journal |
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$9.00 | View Oldsmobile 6 |
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| 1935 |
Oldsmobile - Black and white two-page 19" x 13 1/2" ad that talks about the Changes and the Improvements in this years' model. There is a picture of a 1935 Four-Door Oldsmobile stopped on a road where eight people are standing and looking at this car with expressions of awe. The headline claims that it has "New Features...ALL New Size...New Value that is New and Better!" and calls it "The car that has everything!". Pictures on the left side of the ad highlight the Solid-Steel "Turret-Top" Bodies by Fisher, the Built-In Knee-Action, having Ride Stabilizer and Center-Control Steering, equipped with Bigger Super-Hydraulic Brakes and a Syncro-Mesh All-Silent Shifting. The text mentions the Eye-Appeal, the Longer Wheelbase and that prices were starting at $675. |
February 23, 1935 Saturday Evening Post |
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$9.50 |
View Oldsmobile 60 |
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| 1936 |
Oldsmobile - Black and white 6" x 9 3/4" newspaper ad that has a drawing of a Light colored Four door parked on a city street. This ad is paid for by the Pohl Brothers Oldsmobile Dealership of St. Johns, Michigan. The ad gives prices of $665 for a Six and $810 for an Eight and mentions a "quick, handy device for checking motor car features and values" that is called the Compar-O-Graph. |
March 12, 1936 Clinton County Republican-News |
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$9.00 |
View Oldsmobile 37 |
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| 1936 |
Oldsmobile - Black and white 6" x 9 3/4" newspaper ad with a drawing of a Light colored Four-door being driven through town. The ad headline asks you to "Convince Yourself! Drive the car that has Everything." This ad is paid for by the Pohl Brothers Oldsmobile Dealership of St. Johns, Michigan and gives prices of $665 for the Six and $810 for the Eight. |
March 26, 1936 Clinton County Republican-News |
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$9.00 |
View Oldsmobile 36 |
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| 1937 |
Oldsmobile Eight - Full color 9" x 13 1/2" ad for The Car that has Everything. There is a drawing of three men who are sitting on the patio of a golf course having drinks when their attention is drawn to a friend of theirs who has pulled up and stopped in a 4-Door Sedan which was selling for $890. This car is so big and long that it has eliminated the view of the course from the men on the patio and the headline has another man saying that "If it were Custom-Built it couldn't suit me better". The text talks about the smooth action of the 110-horsepower engine along with the Riding Qualities designed into this car and the Luxuriously Appointed body from Fisher. It mentions that the list prices started at $785 and mentions several standard accessories while mentioning that there were additional accessories that you could consider. |
February 1937 Town & Country |
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View Oldsmobile 59 |
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| 1938 |
Oldsmobile - Black and white 10" x 14" ad for the 1938 Oldsmobiles now up for sale. This advertisement starts out by calling it "The New Driving Sensation!" and, then claims that, "Oldsmobile's Automatic Safety Transmission Has Astonished Thousands...With Its Incredible New Economy, Driving Simplicity, Flowing , Flashing Action!". There are three seperate photos here, the first one showing a lady sitting happily behind the steering wheel as the headline states that there is "No Gear-Shift Lever". The ad states that "Oldsmobile's remarkable automatic transmission makes driving simpler, easier, safer. With the conventional gear-shift lever eliminated, you drive with both hands on the wheel. Yet Oldsmobile's Automatic Safety Transmission is much more than a device for shifting gears". Next, there is a picture with two different Oldsmobiles in it and the text says "Pick-Up Gear. Press through on the accelerator and you are in pick-up gear, with an extra burst of power and speed to pass other vehicles on the straightaway. or flash to the top of a long, hard hill. Release the accelerator and you are back at cruising speed". The third picture, under a stylish-looking Four-Door Oldsmobile, says "Super-Drive. By reducing engine speed when you are cruising, the Super-Drive gives you smoothness and quietness...increases fuel mileage 18% to 20%. You enjoy a whole new world of performance thrills". will not be visible in the scanned view. |
January 17, 1938 Life magazine |
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$9.00 |
View Oldsmobile 48 |
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| 1939 |
Oldsmobile "Sixty" - Black and white 9 1/2" x 13 3/4" ad for the 1939 Oldsmobile "Sixty" Automobile. This ad has the headline saying that it is the "Biggest 'Package' ever tagged with a price as low as $777" over a photo that shows a scene of a picnic where a White 1939 Oldsmobile "Sixty" is parked on a grassy area and the driver of that car is busy talking to a lady holding a picnic basket as they are looking at a few people who are also having a picnic. The ad text says that "'Big Package' is an automobile term that mean a whale of a lot of car for the money. It means extra size, extra roominess and an extraordinary array of features and appointments. And that's just what you get in the Oldsmobile Sixty for a price right down in the low-price field. You get a car that's extra big, extra spacious - and quality-built throughout. And you get a quota of fine-car features that you'd only expect in cars costing considerably more. Check them over, at the right. With the exception of the 90 H.P. Econo-Master engine, they're the same identical features you get in the popular-priced Olds Seventy and medium-priced Olds Eighty. No wonder the Olds Sixty is a 'big package'. Compare it with the other cars in the low-priced field and you'll find the biggest 'package' of value on the market". |
May 22, 1939 Life magazine |
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$9.50 | View Oldsmobile 11 |
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| 1940 |
Oldsmobile - Full color 9 1/2" x 13" ad has a photo of a red Oldsmobile coming at a ground level camera and a photo of a Green Four-door climbing stairs outside of a building and of the interior of this year's model. The ad headline brags "Hydra-Matic Drive! no gears to shift...No clutch to press!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 4, 1939 Life magazine |
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$9.50 |
View Oldsmobile 23 |
Temporarily |
| 1940 |
Oldsmobile - Full color 10" x 13" ad for the Size of this year's automobile. There is an overhead photo of a Blue Oldsmobile and the headline claims that "Olds Covers a Lot of Ground - even when standing still!". The text claims the the 110 H.P. Oldsmobile Custom 8 Cruiser is, over all, seventeen and a half feet long. The text then goes into the details of the seats and roominess of this and the Olds Sixty and the Olds Seventy. The text then claims that "...it covers the ground economically when you've got it on the go!" before talking about the response and performance of these cars. There is a smaller picture of an Oldsmobile Custom 8 Cruiser 4-Door Touring Sedan that is priced at $1131. |
March 18, 1940 Life magazine |
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$9.00 |
View Oldsmobile 51 |
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| 1940 |
Oldsmobile Sixty - Full color 9 3/4" x 13 3/4" ad that is for the New Hydra-Matic Drive on the 1940 Oldsmobiles. The ad headline announces this, "Built And Backed By General Motors" and it shows the front end of a Green Oldsmobile and the complete body of a Red Oldsmobile Sixty 4-Door Touring Sedan. The headline of the ad claims "No Clutch! No Shift!" and there is a picture that shows a lady sitting in the car with an arrow pointing to the steering wheel saying "No Gears To Shift" and another pointing to the floor saying "No Clutch To Press". You would now be able to "Drive as you never drove before...in an Oldsmobile, the only car in the world that offers Hydra-Matic Drive! Once you set the direction control for "forward", you've set for the biggest thrill of your life. You never have to shift gears, and there isn't any clutch at all! Just step on the accelerator and the power flows quickly, steadily, automatically through four forward speeds - and meanwhile, both hands are free to handle the wheel! Oldsmobile's exclusive Hydra-Matic Drive is optional at extra cost on all 1940 Olds models. Visit your Oldsmobile dealer today - take an exciting trial drive". The ad gives the prices for all models and mentions that they are delivered at Lansing, Michigan and the "Transportation based on rail rates, state and local taxes (if any), optional equipment and accessories - extra". |
May 13, 1940 Life magazine |
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View Oldsmobile 67 |
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| 1941 |
Oldsmobile Special - Full color 9 3/4" x 13 1/4" ad that is for the 1941 Oldsmobile Special. This ad says "Now! See Your Oldsmobile Dealer For A Hydra-Matic Drive!" and, below this, is a picture of a smiling young lady as she sits behind the wheel of an Oldsmobile. There are two little pictures here with the words "No Gears To Shift! No lever to manipulate. Simply set the control in "HI", and gears shift automatically" and "No Clutch To Press! No clutch and no clutch pedal with Hydra-Matic Drive - no work for your left foot to do". Then we see a Yellow 1941 Four-Door Oldsmobile Special with the text saying a "New low-priced Olds Special stunning new Dynamic Cruiser, luxurious new Custom Cruiser - the 1941 Oldsmobiles are the newest of the new! And most sensational of all their new features is Oldsmobile's exclusive Hydra-Matic Drive - a combination of fluid coupling and completelyh automatic transmission! For a motoring thrill that's new and different, try real no clutch, no shift driving - today". At the bottom, next to the "Styled To Lead, Built To Last" is the listing that "Olds Prices Begin At $852". |
October 28, 1940 Life magazine |
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View Oldsmobile 68 |
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| 1941 |
Oldsmobile - Full color 9 1/2" x 13" ad for the 1941 Oldsmobile Special. This ad claims that "This ticket gives you a Front Seat for the Star Performance Of The Year" and, the ticket shown, says "$852. Olds Prices Only A Few Dollars More Than The Lowest". The picture in this ad shows a mother, father and a young child, all driving very excitedly along the road and, protruding onto the picture, is the "Program Of Olds Performance. * 100 H.P. Six-Cylinder Power * 110 H.P. Straight-Eight Power * Dual Center-Control Steering * 4 Coil-Spring Rhythmic Ride * Super-Hydraulic Brakes * Big, Unisteel Body By Fisher * Hydra-Matic Drive". The text says that it has "More Pull! More Pep! More Punch! It's a grand 'road show' that Oldsmobile puts on. Action that steals the spotlight, in brilliance and smoothness and zest. Handling ease that takes top-billing in any kind of try-out. Riding comfort that earns the applause of even the hypercritics. Yet, it's all yours to enjoy in an Oldsmobile Special at a price just above the lowest. Compare the performance of lowest-priced cars with the powerful, lively Olds Special. Compare their styling and size and features with those of Oldsmobile. Then, check the prices you're asked to pay. You'll discover there's little difference in price - but a tremendous difference in cars. You'll find that Olds is your ticket. Feature attraction of Oldsmobile performance is Hydra-Matic Drive - no clutch to press, no gears to shift. It steps up getaway, quickens response, makes cruising super-smooth. It reduces driving to its easiest terms. And all the time, it adds to safety and saves real money on gasoline. Try it - for a thrill". |
April 28, 1941 Life magazine |
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$9.00 |
View Oldsmobile 19 |
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| 1941 |
Oldsmobile Full color 9 3/4" x 13 1/2" ad that is for a 1941 Oldsmobile Custom 8 Cruiser. The headline in this ad wants you to "Take Command Of A Custom 8 Cruiser...And Take Command Of The Road!" and it shows a Yellow Four-Door parked on the edge of a pier while a seaman is saluting the Captain while a readied Battleship sits offshore. The text says that "When the owner of an Oldsmobile Custom 8 Cruiser takes the wheel, he's entitled to be proud. He commands the flagship of Oldsmobile's entire fleet - drives the finest Cruiser on American highways today - a car that challenges them all in looks, luxury and performance. Styling that's modernly streamlined from stem to stern - Body by Fisher that's luxuriously roomy, fore and aft - upholstery and appointments that are truly de luxe - all these are yours in Olds' greatest Oldsmobile. Plus performance that only Olds' famous 110 H.P. Straight-Eight Engine can give you - performance that's super-smooth and ultra-quiet - performance that's matchlessly brilliant in pick-up and pep and go, in city traffic, on hill or level straightaway. Why not try the car that's the finest product of the oldest builder in the industry - the car that's backed by the greatest name in motordom. It's the Oldsmobile Custom 8 Cruiser - at its price in the lower-medium bracket, a top General Motors value". | May 26, 1941 Life magazine |
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| 1941 |
Oldsmobile - Full color 9 1/2" x 12" ad that claims that "Hydra-matics Driving (is the) nearest thing to Flying". The ad shows a Red two-door parked at an airport in front of a waiting airliner and gives a positive endorsement from Captain Tallmadge L. Boyd. The ad text explains why the new Hydra-Matic automatic transmission is the best way to drive and mentions other features of the car.. |
June 9, 1941 Life magazines |
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$9.00 |
View Oldsmobile 20 |
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| 1942 |
Oldsmobile B-44 - Full color 9 1/2" x 13 1/2" ad that talks about the "compromise car" that Oldsmobile was offering to the public in the last days before Pearl Harbor. There is a stately drawing of a Red Two-Door being driven on a country road past trees laden with leaves that have turned color and are ready to drop. The headline assures you that "You can always count on Oldsmobile" and talks about this car being "better built than any Oldsmobile in 44 years", hence the name B-44. There is a mention of the Hydra-Matic Drive but the majority of the text is devoted to talking about how the majority of the Oldsmobile factories have switched over to making "Shell and cannon for the U.S.A.". War, it seems, was a foregon conclusion but the hopes were high that some production for peace-time activities would be allowed. |
November 10, 1941 Life magazine |
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$9.00 |
View Oldsmobile 54 |
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| 1942 |
Oldsmobile - Full color 9 3/4" x 13 1/2" ad that is for the 1942 Oldsmobile B-44 Model. The ad has a drawing that shows a group of smiling people who are driving along and they are going past a gas station and the headline tells us that "Hydra-Matic Helps You Save America's Gasoline!". Checking the date that this ad was issued, that fact would be very important. The smaller ad headline says that you can "Now Try Hydra-Matic In The Great New B-44. Better Looking, Better Lasting, Better Built Than Any Olds In 44 Years". The ad then says that they "Use less gas' says Uncle Sam. 'Drive the Hydra-Matic way!' is Oldsmobile's answer. For Oldsmobile, in addition to its large defense activities, has developed a new car - and still further improved Hydra-Matic Drive - to meet today's unusual transportation needs. Oldsmobile's No. 1 job, of course, is defense. The quantity production of artillery shell and airplane cannon gets first call on Oldsmobile's plants, materials and man power. Oldsmobile's remaining facilities are devoted to building the New B-44 - a fine, all-quality automobile that's designed for extra long service. And just as the B-44 is designed for the economy of long life, Hydra-Matic Drive is engineered for extra gasoline economy. Engineering tests and reports from owners prove that Hydra-Matic saves from 10 to 15 per cent on gas. See the Oldsmobile B-44 (two Sixes, three Eights.) Try Hydra-Matic driving - now at your Oldsmobile dealers". |
December 1, 1941 Life magazine |
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| Wartime |
Full color 9 1/2" x 13" ad for more of the efforts that Oldsmobile is investing in the war effort. This ad talks about the cannons and shells that have been produced and successfully fired at the enemy. The ad has a picture of the Official Insigne of the 500th Fighter-Bomber Squadron U.S. Army Air Force which is of a young man in a red and white striped shirt and blue shorts holding his nose as he dives toward the water while holding a bomb in his hand. The ad headline says "Sky-Diver with Bombs and Cannon!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 4, 1944 Life magazine |
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$8.00 |
View Oldsmobile / Wartime |
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| Wartime |
Full color 9 1/2" x 13" ad for the Hydra-Matic Drive Automatic Trasnsmission. There is a large drawing of an M-24 Tank Built by Cadillac in action in a European town destroyed by warfare and a smaller drawing of a Blue Oldsmobile being driven in peacetime America. The ad headline lets us know that "Hydra-Matic Stands Up! in the Toughest Wartime Driving". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 2, 1945 Life magazine |
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View Wartime / Oldsmobile |
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| Wartime |
Full color 9 1/2" x 13" ad for more of Oldsmobile's contributions to wartime efforts and productions. The ad headline calls it "Mine Sweeping - with heavy artillery!" and has a sequence of pictures that start with one showing German soldiers planting mines in an area that they are about to retreat from. The next shows Allied soldiers shooting 105 mm howitzers into this area with the result of the land mines being safely exploded before any Allied soldier takes a step. The ad text mentions that Oldsmobile is helping by producing these 105 mm shells as well as other rockets, cannons and shells. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 30, 1945 Life magazine |
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View Wartime / Oldsmobile |
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| Wartime |
Full color 9 1/2" x 13" ad with a large copy of the Hell-Razor which is the Official Insigne of a Navy Dive-Bombing Squadron. The ad text talks about the contributions that Oldsmobile is making to the war effort which include the production of the 20 mm. automatic aircraft cannons used in these planes, cannons for tanks as well as heavy caliber shell and aircraft rockets. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 9, 1945 Life magazine |
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View Wartime / Oldsmobile |
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| 1946 |
Oldsmobile - Black and white 9 1/2" x 13 1/2" ad with information about their Hydra-Matic Drive, a piece of equipment refined by use in World War II. There is a picture of a lady in an Oldsmobile and she is supposed to be driving down a neighborhood street while passersby are looking enviously at her. It was called "The Drive that Shifts for Itself!...and takes the clutch pedal right out of the car." The text quickly mentions the "smart new Oldsmobile" before getting back to the ease and simplicity of the Hydra-Matic Drive. There is a mention in the ad that Oldsmobile did introduce the Hydra-Matic Drive in 1939 but that it was refined by its use on tanks. |
June 1946 Country Gentleman |
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| 1946 |
Oldsmobile - Full color 9 1/2" x 13" ad that is intended to advertise "The new Hydra-matic Drive. The Drive that shifts for itself". The ad has a circular picture of a well-dressed lady with both hands on the white steering wheel as she sits beneath her hat with blue and red flowers in it. It then shows a lady, a different one, driving a white two-door Oldsmobile who has stopped to talk to another lady on the side of the road. The ad headline claims that "Women are calling it - The Smart Way to Drive". It then says that "American women like to be smart...in more ways than one. They like to drive a car that's smart in appearance, really new and smooth in styling...a car like the new Oldsmobile illustrated above". The ad then talks about the new HydraMatic Drive and how "Oldsmobile owners everywhere are enthusiastic over this famous "effort-saving" feature which General Motors has perfected". | June 24, 1946 Life magazine |
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| 1946 |
Oldsmobile - Full color 9 1/2" x 14" ad for the Oldsmobile habit. There is a picture of a Yellow Oldsmobile Convertible being driven through the countryside with the top down. The three human passengers and the dog sitting in the back seat are waving to two ladies that are riding their horses along the same grounds. This caption calls it a "Riding Habit that's truly smart!" and the caption over a picture that shows the dashboard of a car being driven by another lady says this is a "Driving Habit you're sure to like, too!". The text touches on the features of this year's model and the reputation that Oldsmobile enjoyed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 19, 1946 Life magazine |
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| 1947 |
Oldsmobile Series "66" Full color 10" x 13 3/4" ad that has a drawing of a 1947 Oldsmobile Series '66' Club Sedan. The ad headline says that you could go "Away Out Ahead - Automatically!" as it shows a smiling couple driving their car through traffic on a windy day in the city. The ad text claims that "One touch of your toe and you glide out ahead...smoothly, automatically...in the brilliant new Oldsmobile with GM Hydra-Matic Drive. Stoplight to stoplight, city to city, you never shift gears, you never touch a clutch. There's not even a clutch pedal in the car. You step on the gas...you steer...you step on the brake; Hydra-Matic Drive does all the rest...automatically. And the new Oldsmobile is just as easy on the eyes as it is in the driving. It's smooth, tailored styling and tastefully appointed interiors are already setting the pace for next year's cars - winning attention...winning admiration...automatically". | November 25, 1946 Life magazine |
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| 1947 |
Oldsmobile - Full color 9 1/2" x 13" ad that made it seem like you would endanger your family and your reputation if you bought anything else beside an Oldsmobile. There is a picture of a Red 98 4-door Sedan being driven on a rainy day by a man who is pulling up to the curb as he looks at an attractive young lady wearing a raincoat and boots who is walking unafraid in the rain. The phrases shown in the ad are that "It's Smart to own an Olds" and that "It's Smart to go automatic...". The text discusses how good the Oldsmobile is, "rain or shine", and talks about the new GM Hydra-Matic Drive. |
May 5, 1947 Life magazine |
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$8.50 |
View Oldsmobile 47 |
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| 1947 |
Oldsmobile - Full color 9 1/2" x 13 1/2" ad that tries to illustrate why "It's Smart to own an Olds". There is a picture of a Green Two-Door Oldsmobile rolling slowly past an attractive woman dressed in brown with a coat and hat. The two male occupants of the Oldsmobile are gaping at the woman who is returning their attentive stares but the ad would have you believe that she is more interested in the car. The text mentions many of the comfort features that Oldsmobile was offering that year and how the driver was now able to be "as relaxed as his passengers". |
June 30, 1947 Life magazine |
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View Oldsmobile 56 |
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| 1947 |
Oldsmobile 78 Club Sedan - Black and white 9 1/2" x 13 1/2" ad with a picture of a Light-Colored Oldsmobile Two-Door parked with a woman driving it and a man standing by the passenger side door. They are both looking over at the woman standing in the front of the picture with two suitcases by her feet and a very modern white coat on. In these times of "trying-to-get-ahead" this Oldsmobile ad even had an ad for the white coat. The words under her feet say "For the smart traveller - a new Norfolk Jacket by Monte Sano - a new "78" Club Sedan by Oldsmobile". Getting back to the main purpose of the ad it claims that "It's Smart to own an Olds". It then gets into it by saying "Here's a tip for the travel-minded! Take to the road in a smart new Oldsmobile...and you'll be going in style!. In a car that looks just as modern as next years fashions...and is just as modern as it looks. Trfaveling is weasier too, in an Oldsmobile with GM Hydra-Matic Drive. No clutch pedal to bother with. No gear shifting to think about. Any route is a better route...automatically...when you go the Hydra-Matic way. So take a trip to your Oldsmobile dealer's and see the 1947 Oldsmobile - the smart new car that's really "going places" this year". |
June 1947 Country Gentleman |
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| 1947 |
Oldsmobile Custom Cruiser Convertible - Full color 9 3/4" x 13 1/2" ad that is for the 1947 Oldsmobile Custom Cruiser Convertible. This ad starts off by saying that "It's Smart to own an Olds" over a drawing of a Yellow 1947 Oldsmobile Custom Cruiser Convertible that has pulled up onto the beach and the two people are talking to the man who was lying there with his girlfriend. The ad tells you that "You'll be 'in the swim' with the smartest people...in a Style-Leader Oldsmobile. This 'Custom Cruiser' Convertible, for example, is a stand-out in any gathering...in the city...at the country club...at fashionable summer resorts. And driving this smart looking Oldsmobile - the car with all the automatic features - is as restful as a day at the beach. The top goes up or down automatically. Windows raise or lower hydraulically. The front seat goes forward or back at the touch of a button. And as for the driver...all he does is sit and steer, thanks to GM Hydra-Matic Drive. Gear shifting is fully automatic. There's not even a clutch pedal in the car". | August 11, 1947 Life magazine |
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| 1948 |
Oldsmobile - Full color 10" x 13 3/4" ad that is for a 1948 Oldsmobile. The ad headline says that "It's Smart to own an Olds" and there is a drawing of a Green Two-Door stopped by the side of the road and the male passenger has stepped out and is hollering to the lady walking by and the lady driver is also yelling. The ad text says "What a thrill...seats on the fifty-yard line...a smart new Oldsmobile to take you there in style. You'll be on hand for the kick-off - refreshed a ready for touchdowns galore - after a comfortable, coil-cushioned Oldsmobile ride. It's just the ticket for the driver, too - thanks to GM Hydra-Matic Drive. There's no clutch pushing to bother with - not even a clutch pedal in the car. There's no gear shifting either. It's all automatic in the forward speeds, GM Hydra-Matic Drive - called the greatest advancement since the self starter - is another Oldsmobile first, another evidence that Oldsmobile sets the pace in smart engineering as well as smart style". | October 27, 1947 Life magazine |
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| 1948 |
Oldsmobile - Full color 7 3/4" x 10 1/2" ad has a drawing of a yellow two-door next to a map of the coastline of California. The ad headline claims that this is "The smart way to Go Places". |
April 5, 1948 Time magazine |
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$8.50 |
View Oldsmobile 17 |
Temporarily |
| 1948 |
Oldsmobile - Full color 7 3/4" x 10 1/2" ad has a drawing of a red four-door. The ad also features a map of Virginia and has a headline stating "Famous 'Drives' for people who like to go places". |
May 3, 1948 Time magazine |
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| 1948 |
Oldsmobile - Full color 9 1/2" x 12 1/2" ad that compares the architecture of Frank Lloyd Wright with the Futuramic styling that Oldsmobile was offering in 1948. There is a drawing of a Yellow Convertible with the top down being driven by a smiling lady with a male passenger who seems a bit nervous at her aggressive driving. The text talks about the cars ability to hug a curve, to streak along a straightaway and to slip easily through traffic. Possibly the look on the man's face indicates that the lady driving is enjoying some of these abilities. The text talks about the automatic transmission and some of the extra features on the Convertible which include hydraulically operated windows, power operated top and automatic seat adjusters. |
August 9, 1948 Life magazine |
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View Oldsmobile 57 |
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| 1949 |
Oldsmobiles - Full color 10" x 13" ad for the New Futuramics. There is a drawing that shows two of the models available this year, a Yellow 76 on the roadway being passed by a Blue 98, and the text talks about the new Rocket Engine that "you've heard so much about". It mentions that this powerful yet economical engine being paired with the smooth GM Hydra-Matic Drive auto transmission allows you to experience "The New Thrill". |
February 1949 Holiday |
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View Oldsmobile 53 |
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| 1949 |
Oldsmobiles - Full color 10" x 13 1/2" ad for what the ad calls "The New Thrill!". We see in the ad a Blue Four-Door being driven by a smiling couple across a curving bridge with the outline of a city in the background. The text mentions the Hydra-Matic Drive transmission being standard in some models, optional in others, and creates an illusion of wonder in its descriptions of this year's Oldsmobile. |
April 4, 1949 Life magazine |
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| 1949 |
Oldsmobile - Black and white 10" x 13" ad that announces "The New Thrill" that you would get as you sat in the driver's seat of a new Oldsmobile. There is a drawing of a couple sedately driving their Oldsmobile along a two-story bridge where each car seems to have about ten car-lengths worth of room. The ad warns you that you will get the New Thrill "when you slip behind the wheel of a new '49 Futuramic". They announced the "revolutionary"Rocket" Engine" and announces "the car that brings tomorrow so much closer...the car whose high-compression smoothness and power make an ordinary road seem like a super-highway". They even promise you "split-second response to every command". |
May 1949 Country Gentleman |
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| 1950 |
Oldsmobile - Full color 6 1/4" x 9 1/2" ad has a drawing of a Green four-door that seems to be racing a rocket. The ad headline says that "Oldsmobile Rockets Ahead!" with their "Glamorous new Futuramics! Brilliant 'Rocket' Engines!" and "New Whirlaway Hydra-Matic Drive!" |
February 1950 National Geographic |
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| 1950 |
Oldsmobile - Full color 6 1/2" x 10" ad that contains drawings of a side view of a Blue Four-door and a front view of a Yellow Four-door. The ad headline asks you to "Drive the 'Rocket' and Whirlaway!" |
March 1950 National Geographic |
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| 1960 |
Oldsmobiles - Full color 10" x 14" ad that makes the claims that "Olds is the car that rockets you out of the ordinary!". There is a picture of a Copper colored Four-Door Oldsmobile being driven up a steep incline on a road that passes next to a beach where a fisherman is casting into the waves. The three occupants of this car are smiling as their car pulls them effortlessly upwards and the text talks about everything new...new beauty, new grace and a new pace. It also mentions the three series that Oldsmobile was offering at this time, the Dynamic 99, the Super 88 and the Ninety-Eight. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 1960 Holiday |
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| 1960 |
Oldsmobile - Full color 9 1/2" x 12" ad has a drawing of a Red two-door parked next to a swimming pool in the summertime. The two occupants of the car are talking to another group of people that are coming out of the pool. The ad headline asks "Have you tried the new OLDSmobility?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 16, 1960 Life magazine |
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| 1961 |
Oldsmobile Starfire Convertible - Full color 9 1/2" x 13" ad has several views of the car that Oldsmobile calls the "...sensation of the year!". The ad has a picture of a Red and White Convertible with the top down driving on a coastal roadway. There is an overhead view that shows a lady standing next to the car as the entire interior is visible and a third view that shows a close-up of the console. The ad contains a long list of things that it considers to be "Standard Equipment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 9, 1961 Life magazine |
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| 1962 |
Oldsmobile Starfire - Full color 9 1/2" x 13" ad for what they choose to call, an Oldsmobile Original". There is a picture of a White Two-Door being driven by a happy couple along a road that borders a waterway that holds a group of small sailboats. There is a small, inset picture that shows the console on this car and the text mentions many of the features you will enjoy. At the bottom of the page are examples of the two models available, Coupe and Convertible, and more information about what would be on the car that you would purchase. |
September 29, 1961 Life magazine |
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| 1962 |
Oldsmobile Starfire - Full color 10" x 13" ad for the 1962 Oldsmobile Starfire that is what the company considered "An Oldsmobile Original". Against a red background is a drawing of a Black Two-Door Starfire being driven up an incline by a male driver and his female passenger. At the top of the page are two small pictures of the Two Models available with a list of the many options and features. Near the bottom of the page is a picture of the center console showing the "stick-operated 1962 4-S Hydra-Matic". The ad claims that "Satin-smooth aluminum accent along the side says it's Oldsmobile's brilliant new Starfire! Under the hood, the ultra high-compression Starfire 345-h.p. V-8 breathes pure fire. Inside, leather-appointed bucket seats flank a sports-type control console - complete with tachometer and stick-operated 1962 4-S Hydra-Matic! And back of the wheel sits the year's proudest car woner. Make it you!". |
February 2, 1962 Life magazine February 27, 1962 & August 14, 1962 Look magazine |
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| 1963 |
Oldsmobile Jetfire - Full color 9 1/2" x 13" ad that wants to convince us that there is no other car like this one. The ad has a picture of a Maroon Two-Door Hardtop being driven toward us up a steep mountain road with relative ease and the ad headline claims that "Here comes the only one of its kind!". The ad talks about the Turbo-Rocket V-8 that energizes this car and says that it "uses waste exhaust gases to boost power nearly 40%...delivers 216 h.p...one horsepower for every cubic inch of displacement". |
February 22, 1963 Life magazine |
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| 1963 |
Oldsmobile Starfire - Full color 9 3/4" x 13 1/2" ad with a drawing of a Red Two-Door Starfire with a white stripe driving fast past blurred trees. The ad headline asks you to "Go adventuring...Starfire style!" and then says that When the open road calls...step into a Starfire - America's full-size sports car sensation! It's strikingly distinctive styling, sporty interiors, and famous 345-h.p. ultra high-compression engine make this Oldsmobile original the most exciting car you can drive". There are smaller pictures, one showing the interior of a white convertible and mentioning many of the details and the other picture shows the distinctive side panel and roofline that will distniguish the Starfire from any other car. |
November 23, 1962 Life magazine |
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| 1963 |
Oldsmobile - Full color 9 1/2" x 13" ad with a drawing of a 1963 Red Four-Door Oldsmobile driving on the edge of a lake in the evening with a smiling couple inside. The lake is looking peaceful and serene as the full moon sits there behind a cloud or two. The ad headline says this is a "Bewitching beauty...with a gift for thrift!" as the ad text says that "The enchantment of the evening will linger long beyond this moment. For its magic is in the beauty of the 1963 Oldsmobile. Mile after wonderful mile, you discover anew the ready responsiveness of the Rocket V-8...the whisper-soft quiet of a coil-spring ride and the penthouse luxury of a gracious interior. As if that weren't enough, Oldsmobile's saving ways will win you over for sure. Tempted? Who wouldn't be - when it costs less than you'd guess to own an Oldsmobile". |
March 29, 1963 Life magazine & April 23, 1963 Look magazine |
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| 1964 |
Oldsmobile Jetstar I - Full color 10" x 13" ad has a drawing of a Red Two-door driving up a road that curves next to a lake filled with sailboats and a sky filled with seagulls that seem envious of this car's agility. The ad calls this "A can't-wait kind of sports coupe...with a why-wait kind of price!" and mentions the 394-cubic-inch engine that was available. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 15, 1963 Life magazine & November 16, 1963 Saturday Evening Post |
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| 1964 |
Oldsmobile Jetstar I - Full color 9 1/2" x 13" ad for this car designed for the ready-for-action type. The ad has a picture of a Red Two-Door stopped by the side of a lake as a racing hydroplane drives by sending up a long roostertail. The ad headline claims that with this car it is a "Real sporting event...every time you take the wheel!" and the ad describes some of the features that make this car unforgetable. | April 24, 1964 Life magazine & May 19, 1964 Look magazine |
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| 1964 |
Oldsmobile Starfire - Full color 9 3/4" x 13 3/4" ad that promotes the 1964 Light-Blue Two-Door Oldsmobile Starfire. The image that is shown in this ad is of this car being driven down a winding road by a couple as the darkness is starting to fall. The ad headline says "Starfire - High adventure starts right here!". It then tells us that "Someday there'll be another car that combines the niceties of life with the thrill of the open road as neatly as Starfire does. But not this year. From its bold grille to its exclusive dual chambered exhausts, this beauty's new action silhouette says '64 belongs to the Starfire! Sample: the response of the 345-h.p. Starfire V-8 power plant. The quiet authority of Hydra-Matic Drive, power brakes, power steering. Along with leather-trimmed buckets and a sports console, they're all part of the package! One thing's for certain: When you flip the key to a new '64 Starfire, you're pulling the pin on one of America's most exciting performers". |
January 31, 1964 Life magazine |
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| 1965 |
Oldsmobile Starfire - Full color 6 1/4" x 9 1/2" ad with a picture of a Light Blue Two-Door shown against a red background. The ad headline says "Starfire - Every line says 'let yourself go'...where the action is!". |
February 1965 National Geographic |
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| 1966 |
Oldsmobile Starfire - Full color 10" x 13" ad shows a red two-door parked driverless against a red background. The car is described as "Starfire: We gave it the Toronado treatment...then tagged it with a new lower price!". The ad text talks about some of the styling and performance features of this car and ends with the promise "Look to Olds for the New". |
January 28, 1966 Life magazine |
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| 1973 |
Oldsmobile Omega - Full color 9 1/2" x 13 1/2" ad that calls attention to what their new car is. The headline says "Meet the new Omega. Compact Olds = at a compact price". There is a large photo of a Red Omega and a smaller photo that shows the Green Interior. The text claims that it has the usual Oldsmobile quality, is heavier than most other compacts, the good stuff is standard and it is available as a 2, 3 or 4 door. |
September 29, 1972 Life magazine |
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| 1973 |
Oldsmobile Omega - Full color 9 1/2" x 12" ad with a photo of a 1973 Oldsmobile Omega. This ad has a photo of a Red Two-Door Omega sitting there and the ad headline wants you to "Meet the new Omega. The under $2700 Oldsmobile". The ad text says that "No kidding. This 2-Door Coupe is priced under $2700. The manufacturers suggested retail price, including the whitewall tires shown, is $2,612.70. Of course, destination charges, other available equipment, state or local taxes are additional, but it's a lot of Olds for the money. It's A Whole New Kind Of Olds. Omega is compact. But with Olds big-car thinking built in, it looks like a bigger Olds than a bigger compact outside, and on the inside too. Built Like A 1 1/2 Ton Brick. OmegaThe Good Stuff Is Standard. Omega gives you things you may pay extra for in other compacts. Deluxe interior, 'wet-look' vinyl trim. Carpeting. Vinyl-grip steering wheel. Chrome trim around the windows and wheel openings. And a 250 cu.-in. engine. Sure, you can get a smaller, lighter compact for less money - but it won't be an Olds. And there's a difference. Oldsmobile - always a step ahead". |
October 27, 1972 Life magazine |
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| 1978 |
Oldsmobile Starfire - Full color 7 3/4" x 10 3/4" ad that urges you to "Experience Olds Starfire or Starfire GT. No road will ever be the same." There is a picture of the two models parked on a blacktop road with what is assumed to be the couple who drove up in them laughing as they picnic. The text, in two parts, explains the features and capabilities of each of them. |
February 22, 1978 Sports Illustrated |
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View Oldsmobile 63 |
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| 1980 |
Oldsmobile - Full color 10 1/4" x 10 3/4" 27 page Dealer Brochure for the complete line of Oldsmobile cars. This item contains photos, options, schematics and colors available. This item is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
Dealer |
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$8.00 |
View Oldsmobile 31 |
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| 1983 |
Oldsmobile Brochure - Full color 10" x 10" 32 page brochure that discusses, illustrates and gives specifications for each of the models that were offered by Oldsmobile in this model year. This brochure is wider than my scanner bed so the side edges will not be visible in the scanned view. |
Dealer |
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$8.00 |
View Oldsmobile 27 |
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| 1987 |
Oldsmobile Performance Report - Full color 10" x 12" 17 page brochure. This item discusses and gives performance specifications for each model offered by Oldsmobile for this model year. This item is larger than my scanner bed so the outer edges of the brochure will not be visible in the scanned view. |
Dealer |
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$8.00 |
View Oldsmobile 29 |
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| 1987 |
Oldsmobile Calais brochure - Full color 9 3/4" x 12" 27 page brochure for the Calais and Firenza models. This item illustrates and lists options for these models. This item is larger than my scanner bed so the outer edges of the brochure will not be visible in the scanned view. |
Dealer |
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View Oldsmobile 28 |
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| 1987 |
Oldsmobile Toronado, Ninety-Eight and Delta 88 Brochure - Full color 10" x 12" 43 page brochure that discusses, illustrates and gives specifications for all of the full-size models offered by Oldsmobile for this model year. This item is larger than my scanner bed so the outer edges of the brochure will not be visible in the scanned view. |
Dealer |
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$8.00 |
View Oldsmobile 25 |
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| 1988 |
Oldsmobile Brochure - Full color 10" x 12" 51 page brochure that discusses, illustrates and gives specifications for each of the models offered by Oldsmobile for this model year. This brochure is larger than my scanner bed so the outer edges of the brochure will not be visible in the scanned view. |
Dealer |
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$8.00 |
View Oldsmobile 26 |
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| 1988 |
Oldsmobile - Full color 9 3/4" x 11 3/4" 41 page Dealer Brochure that is subtitled The Tenth Decade Vol. 1. This brochure contains fairly specific information on all the models available this year. There is slight wrinkling in this item. This brochure is larger than my scanner bed so the outer edges of the item will not be visible in the scanned view. |
Dealer |
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$8.00 |
View Oldsmobile 30 |
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