Mercury Full Size Auto Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1940
Mercury - Black and white 9 1/2" x 12 1/2" ad with several drawings of a Mercury convertible driving in Kentucky Blue-Grass Country. The ad headline claims that "Our Derby Day favorite was the Mercury 8". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 13, 1940
Life magazine
1
$8.00
View Mercury 40

1941
Mercury - Three color 10" x 13" ad that shows a red four-door filled with passengers. The ad headline says "Mercury 8 for 1941 - The big new car that stands alone in economy".
October 14, 1940
Life magazine
0
$8.00
View Mercury 24

Temporarily
Sold Out

1941
Mercury 8 May 1941
Better Homes & Gardens
1
$8.00 View Mercury 2
1941
Mercury 8 - black November 18, 1940
Life magazine
1
$8.00 View Mercury 3
1941
Mercury Black & white 9 3/4" x 13 3/4" ad shows both a four-door car and a wood sided station wagon. The ad headline claims that "There's a Magnet in the Mercury". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. March 1941
Better Homes & Gardens & March 10, 1941
Life
1
$8.00 View Mercury 5
1941
Mercury - Black and white 9 1/2" x 13 1/2" ad for what makes Mercury different. There is a photo of a Dark Two-Door parked on a small airstrip next to a small plane as another one takes off. The ad has several other drawings of features this car has and a headline that says "Here's the simple, sensible Idea that makes Mercury Different! Get yourself a Flying License!" The text describes in glowing terms the speed and comfort of this car and says that "You'll like everything about Mercury".
June 9, 1941
Life magazine
2
$8.00
View Mercury 68

1946
Mercury - Full color 9 1/2" x 12 1/2" ad that shows a green four-door sitting and waiting for drivers and a smaller drawing of a couple and their Scottie dog looking in at a new Mercury in the showroom. The ad headline wants you to "Step Out With Mercury" because it is "Smart all over - just your style". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
January 21, 1946
Life magazine
1
$8.00
View Mercury 37

1946
Mercury - Full color 10" x 13" ad that describes how you get "More of everything you want with Mercury". Shown in the ad is a green two-door racing two Setters.
April 1, 1946
Life magazine
1
$8.00
View Mercury 17

1946
Mercury - Full color 10" x 13" ad says that you get "More of everything you want with Mercury". Shown in the ad is a grey four-door with a family of three driving past a policeman standing on the street. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
April 29, 1946
Life magazine
2
$8.00
View Mercury 22

1946
Mercury - Full color 9 1/2" x 13" ad that contains a large drawing of a blue two-door bringing a family of three to the beach. There are three smaller drawings of Blue and Red Mercurys that demonstrate that there is More Storage Space, More Comfort and you will get More Mileage in these vehicles. The ad headline claims that you get "More of everything you want with Mercury" and that "It's more car for the money". This ad is larger than my scanner bed so the outside edges of the ad are not visible in the scanned image.
June 24, 1946
Life magazine
2
$8.00
View Mercury 35

1946
Mercury - Full color 10" x 13" ad that show a light blue four-door going past a lady buying a flower from a street vendor. The ad headline says that you get "More of everything you want with Mercury" and has three smaller pictures that help explain the new features. This ad is larger than my scanner bed so the outside pictures do not show up in the scanned view.
July 22, 1946
Life magazine
1
$8.00
View Mercury 36

1947
Mercury - Full color 10" x 14" ad that mentions some of the many things you can do with a car like this year's Mercury and talks about why you can do it with this car. There is a picture of a Green Two-Door parked on a snow-covered field. The young man who had been driving has gotten out and is giving assistance to a young girl who is sitting on a rock with ice skates on while another girl sits silently in the passenger side of the front seat watching. The ad headline claims you will get "More of everything you want with Mercury" and is more specific by talking about "More beauty", "More room and "More go". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 3, 1947
Life magazine
1
$8.00
View Mercury 87

1947
Mercury Town Sedan - Full color 9 1/2" x 12 1/2" ad has a drawing of a Red 4-Door being driven past a sailboat in drydock as the man working on the boat looks down with envy. The ad headline says that you get "More of everything you want with Mercury for 1947." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 21, 1947
Life magazine
1
$8.00
View Mercury 63

1947
Mercury Town Sedan - Full color 10" x 13" ad that tells you how you can get "More of everything you want...with the 1947 Mercury".
May 5, 1947
Life magazine
1
$8.00
View Mercury 9

1947
Mercury - Full color 9 1/2" x 13 1/2" ad that is another in the series that insists that you get More of everything you want with Mercury and this ad indicates that this fact appeals to Women. There is a drawing of a lady driving a Blue Two-Door Mercury who has stopped and is talking to two other ladies standing on the other side of her Mercury so as to not block any of the impecable lines of this car. The text indicates several general features that a woman wants in a car but also lists things that she does not want to give up. It indicates that Mercury was designed to give them the "best of both worlds". It states that "Men judge a car differently" but have no problems with a woman choosing a Mercury because they are designed to give Men much more of everything they're looking for".
June 16, 1947
Life magazine
1
$8.00
View Mercury 103

1947
Mercury - Full color 9 1/2" x 13" ad for the car that has "More of everything you want". The ad has a picture of a Blue Four-Door filled with four people stopping to drop a handful of change into the waiting palm of the man at the wooden Toll Booth. The ad claims you can expect "More beauty - new interior styling" and "More performance - in traffic or in the open". If you are considering "A vacation on wheels" the claim is made that it will hold all of the luggage you think you need. It encourages you to listen as you "Close the door" so that you can hear the Sound of Soundness. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 25, 1947
Life magazine
1
$8.00
View Mercury 88

1948
Mercury - Full color 10" x 13" ad shows a green four-door driven by a chauffer and dropping off the well-dressed couple at their destination. Another ad where it is explained how you get "More of everything you want with Mercury"".
January 26, 1948
Life magazine
1
$8.00
View Mercury 21

1949
Mercury - Full color 10" x 13 1/2" ad for the big changes that were being made for 1949. There is a picture of a Green Four-Door with two occupants and enough room left over to seat a football team and a headline that identifies it as "Not a 'new model'...the All-New Mercury". There is a picture of a man in a brown suit preparing to open the trunk of an imaginary car with a headline that assures you that "This motoring miracle happens to you!". Some of the claims made in the ad are "Go ahead! Trust your own eyes!", "There's magic at your fingertips!", "Press toe...Presto!", "Hear it - and believe it!" and "Sit back on that magic carpet!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1948
Life magazine
1
$8.00
View Mercury 86

1949
Mercury - Full color 9 1/2" x 13" ad has a drawing of a Red 4-Door driving past an active ski slope. The ad headline, which is attributed to the owners of this car, say that it "Drives like a dream!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 7, 1949
Life magazine
1
$8.00
View Mercury 58

1949
Mercury - Full color 9 3/4" x 13 1/2" ad has a large drawing of a Blue 4-Door filled with people and driving past a traffic policeman who is looking back at this car. The ad headline says "Extra Power? It's got aplenty!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 21, 1949
Life magazine
1
$8.00
View Mercury 64

1949
Mercury - Full color 10" x 13" ad shows a brown two-door driving past a gas station without stopping. The ad headline claims "Mileage? It's miles ahead"
June 13, 1949
Life magazine
1
$8.00
View Mercury 23

1950
Mercury - Full color 9 1/2" x 13" ad with a large drawing of a Blue 4-Door driving past a pasture full of horses. The ad headline calls these cars "Smarter-looking and better than ever!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 12, 1949
Life magazine
1
$8.00
View Mercury 54

1950
Mercury - Full color 9 1/2" x 12 1/2" ad that shows a Blue 4-Door parked and a Red 2-Door being driven along a road next to a river. The ad headline calls this car "Thriftier and better than ever!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 19, 1949
Life magazine
1
$8.00
View Mercury 55

1951
Mercury - Full color 9 1/2" x 13" ad that uses baseball comparisons to describe their new car. The ad has a picture of a Green Sedan being driven by a smiling couple. The ad calls it a Big Leagurer with plenty on the ball! and describes it as "Lively as a base stealer", "Roomy as left field", "Powerful as a line drive", "Comfortable as a box seat", "Sturdy as the man behind the plate", Easy to park as a bunt", "Thrifty as the bleachers" and "Popular as the series ticket". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 11, 1950
Life magazine
1
$8.00
View Mercury 82

1951
Mercury - Full color 9 1/2" x 13 1/2" ad with a large drawing of a Blue four-door and a smaller drawing of a Red convertible. The ad headline has a man saying "Never saw anything like it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1950
Life magazine
1
$8.00
View Mercury 42

1951
Mercury - Full color 9 1/2" x 12 1/2" ad with a drawing of a green four-door and a red two-door. The ad has a headline that claims that there is "Nothing like it for Style". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1951
Life magazine
1
$8.00
View Mercury 47

1951
Mercury - Full color 9 1/2" x 12 1/2" ad has drawings of a blue two-door and a green four-door driving past a gas station. The ad headline claims there is "nothing like it for Economy". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1951
Life magazine
1
$8.00
View Mercury 46

1951
Mercury - Full color 9 1/2" x 13" ad shows a green four-door cruising by and a red Mercury pulling away toward a tunnel in the mountains. The ad headline claims there is "Nothing like it for Staying Power!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 25, 1951
Life magazine
1
$8.00
View Mercury 44

1951
Mercury - Full color 9 1/2" x 13 1/2" ad urges you to give this years' Mercury the 2-Way Test. This involves having you Road Test it! and Budget Test it! and "discover for yourself why Mercury is best!" The road test is pretty basic, take it for a ride on toads that you have driven other cars on so you cn compare the difference. For the Budget Test you need to decide Does it have a down-to-earth first price?, Will you be sure of good gasoline mileage?, Is it famous for long life?, Will upkeep stay low?, Will trade-in value stay high? and Does it represent solid value? When you have performed these tests you will know why the couple in the bottom left hand corner of the ad are noticing that "Every day I see more and more Mercurys on the road!"
August 20, 1951
Life magazine
1
$8.00
View Mercury 105

1952
Mercury - Full color 9 1/4" x 13" ad has drawings of a red two-door sitting in a showroom and a green and a blue passing each other as they travel in opposite directions in a western setting. The ad headline says that this car is what you need "For a Balanced Ride on a Balanced Budget". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1951
Life magazine
1
$8.00
View Mercury 45

1952
Mercury - Full color 9 1/2" x 12 1/2" ad has a drawing of a Blue 4-Door driving in a small town and a Red 4-Door passing several pedestrians. The ad headline claims this car is "Right for the road - Right for your budget". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1951
Life magazine
1
$8.00
View Mercury 62

1952
Mercury - Full color 10" x 13" ad that asks you to "Stretch out and see why it challenges them all". Shown in the ad are interior and exterior views of a black two-door with red and white interior.
May 12, 1952
Life magazine
1
$8.00
View Mercury 18

1952
Mercury - Full color 10" x 14" ad for the fact that this year's Mercury is a Winner. The first headline urges you to "Try the Challenge Ride -" and shows small pictures asking you to "Challenge Mercury for Balance", to "Challenge Mercury for Smoothness" and to "Challenge Mercury for Power" and claims that "It wins on every test". There is a picture of a Green Two-Door Mercury Monterrey with four comfortable adults seated inside and another headline that claims that Mercury is the "Winner against all comers in Mobilgas Economy Run. One 'Prize-Winning Drive' shows you why". The text claims you will be impressed by the Forerunner Styling, the Interceptor panel and the Space-Planned interiors but you will be Sold when you drive one.
June 30, 1952
Life magazine
1
$8.00
View Mercury 99

1952
Mercury - Full color 10" x 13" ad asks "Why buy a 'back-number' - when you can get this years-ahead economy champion"There is a picture of a blue two-door and a drawing of a red two-door and the text gives a warning about whether or not the "new" car you are considering is really "new". You are urged to compare it with the previous year's model and see what they have changed and goes into what this year's Mercury has new.
August 18, 1952
Life magazine
1
$8.00
View Mercury 31

1952
Mercury - Full color 10" x 13" ad that discusses the economy of this vehicle. The ad shows a green four-door and claims that it "can't be beaten for economy - won't be dated for years!".
September 1, 1952
Life magazine
1
$8.00 View Mercury 11

1953
Mercury - Full color 9 1/2" x 13 1/2" ad for the Benefits that owning a new Mercury can give you. The headline asks if you are "Looking for style + economy? We've got news for you" and for the style part of the question they show a picture of a Yellow Two-Door with a Black Top and a drawing of a Blue Two-Door being driven down the road by two women. The text talks about their Forerunner Styling and makes general statements about their Future Features while for Economy it talks about winning the Mobilgas Economy Run for the third straight year.
October 13, 1952
Life magazine
1
$8.00
View Mercury 107

1953
Mercurys - Full color 10" x 14" ad that urges you to "Take a good look - at the most forward-looking design of 1953". The largest picture shows a Red Four-Door occupied by a happy couple but there are five smaller pictures that bring attention to the interior and exterior features of several different models. The captions bring attention to the "Liveliest V-8 in Mercury history", they ask you to "Start with that long Unified Design", to "Compare the richness of it's interior with any car", it asks you to "Now, add up the score on new features" and to "Think of its prize-qinning thrify and..." "Prove to yourself it's the Greatest yet!". The text talks about having a Unified Design and describes it in a manner that probably sounded pretty good in 1953 but carries much less excitement now. Shown in this ad, beside the Red Four Door, are a White Two-Door and a Red Two-Door with a good look at the dashboard and driver's controls.
February 14, 1953
Saturday Evening Post
&
1953
Life magazine
2
$8.00
View Mercury 102

1953
Mercury - Full color 10" x 14" ad that gives reasons why you should consider buying a Mercury in the year 1953. The headline asks if you are "Looking for styling + economy?" then brags that "We've got news for you". At the top of the page is a picture of a Yellow with a Black top 2-Door that has stopped next to a golf course and the occupants are talking to one of the golfers while below is a larger drawing of a Blue Two-Door with the two occupants sitting and staring straight ahead. The text talks about how this car is able to offer the Forerunner Styling with exciting new Future Features like the Interceptor instrument panel while still giving you enough economy to again win the Mobilgas Economy Run. In the same paragraph that it talks about the economy it talks about the "stepped-up V-8".
October 13, 1952
Life magazine
1
$8.00
View Mercury 98

1953
Mercurys - Full color 9 1/2" x 14" ad that wants you to start thinking about buying a new Mercury. The ad headline says "Right Here - Start to Test the Best-Performing Mercury in History...then - test the real thing at your dealer;s". There are a series of pictures that show a Red Two-Door, a Yellow Convertible and a Grey Two-Door in action with captions that describe what the drivers are feeling and a picture of a Green Two-Door transporting three safe and happy individuals. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1953
Saturday Evening Post
1
$8.00
View Mercury 85

1953
Mercury two-door - white with red top March 16, 1953
Life magazine
1
$8.00 View Mercury 4
1953
Mercury - Full color 10" x 13" ad for the Power Features now available on Mercury. Under the headline that claims that the "Style-Leader Steps Out" is a series of pictures of different cars and their features. There is a large picture of a Green Two-Door with two passengers and a third person standing outside talking to the driver and the caption calls it the "First and only car in its class to offer all the new power features. 4-way power seat, power steering and power brakes". There is a smaller picture of a Red Two-Door making a sharp curve as the caption claims that the "Power steering does 75% of the work on curves". Another picture goes into the driver's seat to show a slim lady holding the steering wheel while the caption claims that "Power moves seat 4 ways for best visibility". The bottom photo shows a Black two-door that has pulled to a stop at a city intersection while the caption assures you that "Power brakes stop you with half the effort". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1, 1953
Saturday Evening Post
1
$8.00
View Mercury 94

1953
Mercury - Full color 9 1/2" x 13" ad has eight photos of different models, different colors with emphasis on different features. The ad headline claims that the "Best drive you've ever had starts here!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1953
Life magazine
1
$8.00
View Mercury 69

1954
Mercury - Full color 10" x 13 1/2" ad for what makes this new car worth buying. The ad headline, under a picture of a Red Mercury Two-Door being driven past a rocky landscape, says "Let this ride show you how Mercury gives more for your money". The ad has eight other pictures, with different Mercurys, that talks about something else special about this year's car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
1
$8.00
View Mercury 83

1954
Mercury - Full color 9 1/2" x 13" ad that wants to show you why "It's easy to see why so many people are switching to Mercury". There is a large picture in the middle of a Red Two-Door Mercury being driven in downtown traffic by a pretty lady as the caption claims that there have been "Over 700,000 new Mercury owners in 4 years". Along the top of the page are pictures that show an overhead shot of a Green Mercury with the transparent-top Sun Valley, a Red Two-Door Mercury burning up a hilly highway with the caption saying it has an "Entirely new 161-Horsepower V-8" and this same car back in the city with the caption calling attention to the "Smoother Merc-O-Matic Drive". The lower set of three pictures show a Yellow Mercury Convertible haveing no difficulty with a winding dirt road because of it's New Ball-Joint Front Suspension", a picture of a Green and a Red Two Door in the hilly countryside taking advantage of "More of that famous Mercury economy" and the last picture shows a lady leaning on the driver's door of a parked convertible as she pensively considers the "Top Trade-In Value in its Field".
June 21, 1954
Life magazine
2
$8.00
View Mercury 39

1954
Mercury - Full color 9 3/4" x 13 1/2" ad has a large photo of a yellow Convertible with the top down and five smaller photos of different Mercury models and discussion of various features. The ad headline tells you "How to cash in on Mercury's record growth and extra value". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 5, 1954
Life magazine
1
$8.00
View Mercury 41

1954
Mercury - Full color 9 1/4" x 12 1/2" ad that wants you to compare Mercury to other cars in it's class. The ad has a side-view photo of a Green Two-Door that is pulling two happy people up a hill. The caption for this photo asks you to "Compare it for Beauty". There is another, smaller photo that shows this car going around a curve the other way from a Red Two-Door and has a caption asking you to "Compare it for Performance". The ad headline issues the challenge that "Mercury asks you to measure it against the field". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 23, 1954
Life magazine
1
$8.00
View Mercury 73

1954
Mercurys - Full color 6 1/2" x 9 3/4" ad that explains "How Mercurys Sales Records can put Money in your Pocket". The ad features three different Mercurys of different colors with a different message. The first one is a Green Two-Door with its top partway rolled back. The message under this picture says that "Mercury's growth means you can save when you buy. With a 480% increase in Mercury's on the road since 1946, Mercury dealers sell more cars per dealer than their competition. This higher volume means they have lower overhead expense per car sold, can give you a better deal - even on the Sun Valley shown above". The second Mercury is a light-colored one with the convertible top all the way down. The message here says that "You save when you sell - The same feature that make Mercury so popular now help keep it in big demand. You can command a better price when you eventuaslly trade. Proof? Mercury consistently leads its class for trade-in value according to independent national market reports of used-car prices". The third Mercury is a red-one with the top all the way u, or maybe it's not even a convertible. This one says that "It pays to own a Mercury. Its all-new 161-hp V-8 engine is one of the most efficient in our economy-famous history. You save as you drive. And you get new ball-joint suspension for even easier handling".
September 1954
National Geographic
1
$8.00
View
Mercury 118

1955
Mercury - Full color 9 3/4" x 10 1/2" ad that advertises "America's Most Advanced Styling - Through 10 Models in 3 Great Series". The top picture in the ad shows an above-the-car shot of a convertible with a well-dressed woman sitting, clad in a fur coat, in the driver's seat. The next picture down shows a Two-Door Mercury with two-shades of green sitting there with it's two occupants waiting while a third person stands at the rear of the car talking to a lady on a horse. This picture has a heading that says that there is "Out-Of-The-Future Performance To Match - With New Super-Torque V-8". The bottom two pictures show the interior of this car with the camera placed by the passenger-side of the car viewing the inside of the car. The ad begins "Dazzlingly different designs and fabrics! Instead of using standard upholstery, Mercury designers, in many cases, created their own fabrics, patterns, and color combinations - then had them made to order". The ad continues by talking about the new acceleration these cars have and claims that "There's plenty of news in all 1955 cars".
February 28, 1955
Life magazine
1
$8.00
View
Mercury 119

1955
Mercury Montclair Sport Coupe - Full color 9 1/2" x 13" ad that gets your attention by asking you to take a test. There is a picture of a Green and White Montclair Sport Coupe being driven by a female driver up a fairly steep road that has a mountain peak with a Mountain Goat in the background. The ad headline asks "Can you find a clue to Mercury's new 1955 performance in this picture?" and the text reveals it to be the Dual Exhaust that "cuts power loss, boosts usable power and increases economy". The text continues to talk about the performance features of these cars and touches upon their Advanced Styling too. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 2, 1955
Life magazine
1
$8.00
View Mercury 95

1955
Mercury - Full color 9 1/2" x 13 1/2" ad which has photos of four different models in four different colors. The ad headline says that "Your first step to new-car savings can start right here - with Mercury". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1955
Life magazine
1
$8.00
View Mercury 43

1955
Mercurys - Full color 10" x 13 1/2" ad for the variety of things you will find appealing about the new Mercury. The ad has a large picture of a Yellow Mercury Montclair parked on a cement pad while a lady stands talking to a man next to the car. The ad headline, referring to the six smaller pictures in the bottom portion of the ad, says that "In every picture you'll find a reason why Mercury offers you more for your money". These pictures have captions such as "New Super-Torque Power", the "Best Record for Stamina", having "More Fine Car Features", a "New Exclusive Power Lubrication", having "Easier Handling" and that you "Save When You Buy - When You Trade". The captions for each picture describe in more detail what is meant by the headline and what is shown in the pictures.
August 15, 1955
Life magazine
2
$8.00
View Mercury 89

1956
Mercury Phaeton - Full color 9 1/2" x 12" ad with a photo of a Red and White 4-Door being driven on a dirt road in the countryside and a Yellow and Brown 2-Door being driven on a rough and rutted country road. The ad headline states that "We proved The Big M's riding comfort...on rougher roads than you'll ever see." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 28, 1956
Life magazine
1
$7.50
View Mercury 56

1956
Mercury Montclair - Full color 9 3/4" x 12 3/4" ad shows a persimmon and classic white Hardtop Coupe going up a gravel road in the mountains. The ad headline explains the ability of the car to make this steep climb by saying "Big difference in The Big M - more usable horsepower!". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
November 21, 1955
Life magazine
1
$7.50
View Mercury 38

1959
Mercury Country Cruiser - Full color 10" x 13" ad that shows a side view of a light blue wagon with the wood-trim and a shot into the spacious cargo area where a little girl is sitting holding her doll and surrounded by openess. The headline says that "Our Mercury Country Cruiser is the roomiest wagon of all - it's planned for people". It describes some of the things that an owner can do with this car and mentions that their third seat is the only one to face forward. After mentioning several other features it reminds us that this car "costs from $150 to $300 less than comparable competitive wagons"..
February 23, 1959
Life magazine
2
$7.50
View Mercury 12

1959
Monterey convertible - Full color 9 1/2" x 13" ad for this car that just looks good. There are two pictures of this beauty, one a shot from inside a cave at a beach out to see a Red Monterey Convertible parked by the ocean with it's top down, of course. The other is an overhead shot of this car in the same location so the red and white interior can be seen. The ad headline claims that it "Makes you feel good just looking at it, or sitting in it" and the text under the different pictures talks about either the performance or the room in the interior. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 18, 1959
Life magazine
1
$7.50
View Mercury 93

1960
Mercury Station Wagons - Full color 10" x 13" ad that explains how "you'll be happier 5 ways in a Country Cruiser". Shown are three different station wagons stopped next to a lake.
November 16, 1959
Life magazine
1
$7.50
View Mercury 25

1960
Mercury - Full color 10" x 14" ad with "7 Good Reasons why you'll be happier driving a Mercury". There is a picture of a motel parking lot where it seems that everyone staying there, pulling in or driving by is driving a Mercury. Parked in the lot is a Red Four-Door that is having it's trunk unloaded, pulling in is a Cream-colored Convertible and driving my is a Mercury Station Wagon. There are seven tags attached to these three vehicles that explain the seven reasons referred to in the headliine. The #1 and #2 are on the passing station wagon and refer to New Road-Tuned Wheels and Effortless Power for Passing. #3, #4 and #5 are on the convertible pulling in and refer to More Luxurious Surroundings, More Room with Less Fatigue and Lower Prices. #6 is attached to the people on the second floor of the motel watching with envy these cars in the parking lot and refers to Greater Prestige while #7 is attached to the car having its trunk unloaded and refers to More Luggage Space. Dec 7, 1959
Life magazine
1
$7.50 View Mercury 1
1960
Park Lane Convertible - Full color 10" x 13" ad for the amazing styling of this car. The ad headline claims that "Mercury's looks alone are worth the difference between it and the top low-priced car" as it sits under a picture of a white Park Lane convertible with the tip down parked in the parking lot of a multi-story motel. The tenents of the three floors that are visible have come out and are looking down at this car that is taking up three parking spots as it sits with two large dogs in the back seat. The text compares the price of a Mercury with cars in the low-priced field, talks about the styling and promises that every single Mercury is road tested. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1, 1960
Life magazine
2
$7.50
View Mercury 91

1960
Mercury Colony Park - Full color 10" x 13" ad with the headline that shouts the question "How Much?". Shown in the ad is a black wagon with wood trim stopped in front of a glass and brass building where the ladies in fur coats mingle with the men in suits. The text informs us that there has been a misconception about how expensive a Mercury really is. A survey revealed that many people felt that a Mercury must have been from $500 to $1500 more expensive that the best low price name car when, in fact, the difference is only $36. With the styling and reliability of a Mercury mistake can be understood so there is a model-by-model breakdown as to the price differences.
January 18, 1960
Life magazine
1
$7.50
View Mercury 32

1960
Mercury Monterey - Full color 10" x 13" ad shows a creme colored two-door parked under a city bridge with the owner standing next to the car looking across the river with a pair of binoculars. The ad headline proclaims that "You'll look a long time before matching Mercury's beauty at such a low price". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 4, 1960
Life magazine
&
May 7, 1960
Saturday Evening Post
2
$7.50
View Mercury 20

1960
Mercury Monterey - Full color 9 1/2" x 13 1/2" ad that has a photo of a White two-door parked on a grassy area under several Palm trees. There is a lady resting in the passenger's seat while a man lies on a hammock stretched between two trees. The ad headline simply says "Relax..." and goes on to explain about lower costs with this new car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 16, 1960
Life magazine
1
$7.50
View Mercury 48

1960
Mercury - Full color 10" x 12 1/2" ad has a photo of a White two-door that has pulled on to the beach and parked next to the water. A rowboat full of small children is coming ashore to see the car and the people in it and one little girl is so excited that she has gotten out of the boat and she is "come a-running". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1960
Saturday Evening Post
1
$7.50
View Mercury 49

1961
Mercury Monterey - Full color 9 1/2" x 12 1/2" ad has a drawing of a Red Two-Door parked under a tree at the edge of a picturesque valley. The ad headline explains "The beauty about a Mercury...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 17, 1961
Life magazine
2
$7.50
View Mercury 65

1961
Mercury Monterey - Full color 9 1/2" x 13 1/2" ad that calls this car a "Bright new beauty". A Red Mercury Monterey is parked with a background of a beautiful nature scene with hills , ferns and narrow waterfalls. The ad claims that ",,,now, for the first time, all that famous Mercury value...extra room, economy, pep, and riding comfort,,,in the popular price range". The text claims that this new model is bigger because "After all, Mercury knows that Americans are getting bigger, not smaller". They give some dimensions for this car and mention the three models that Mercury was offering in 1961: Monterey, Meteor 800 and Meteor 500.
February 24, 1961
Life magazine
1
$7.50
View Mercury 104

1961
Mercury Monterey - Full color 9 3/4" x 12 1/2" ad has a Red Two-Door being driven through a forest of light colored trees. The ad headline calls this car a "Cure for Spring Fever!" and urges you to "Try this delightful tonic: a new Mercury. Sample the room, economy and pep that madeMercury famous. Now available in the popular-price range". They are telling you that "The world looks brighter the moment you take the wheel...". They claim that there are three Mercury's in the popular price range: the Mercury Monterey, the Mercury Meteor 800 and the Mercury Meteor 600.
April 14, 1961
Life magazine
2
$7.50
View Mercury 66

1961
Mercury Meteor - Full color 10" x 13" ad that features a large drawing of an White 800 and a smaller drawing of a Red 600. This ad describes how these cars are "priced right in the heart of the low-priced field". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 31, 1961 &
November 31, 1960
Life magazine
2
$7.50
View Mercury 28

1961
Meteor 600 and 800 - Full color 10" x 13 1/2" ad for this car that is Priced to compete with the low-priced field. There is a picture that shows a Red 1961 Mercury Meteor 800 parked on a paved area while the couple that drove up in it are seen walking, hand in hand, into the nearby area that is wooded with slightly out-of-focus trees. The text has a list of Highlights and talks about this car having A far better ride, having Far more soundproofing with More self-servicing features. There is a little chart that places the three different models that Mercury was offering that year in their pricing position for cars in their range.
November 14, 1960
Life magazine
1
$7.50
View Mercury 108

1961
Mercury Meteor 800 - Full color 9 3/4" x 13" ad has a photo of a Black Two-Door parked next to a swamp. The ad headline says the "Mercury Meteor 600 and 800 series - Priced to compete with the low-price field!". The text indicates that this car may be priced low but it is filled with quality material and ideas that will make you ownership of this car more affordable.
November 28, 1960
Life magazine
2
$7.50
View Mercury 57

1961
Mercury Meteor 800 - Full color 9 1/2" x 12 1/2" ad has a photo of a Red Two-Door parked next to a rocky waterfall. The ad headline calls the "Mercury Meteor - Priced to compete with the low-price field!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 6, 1961
Life magazine
1
$7.50
View Mercury 61

1963
Mercury - Full color 10" x 13" ad shows the new overhanging roof that Mercury has come up with.
April 12, 1963
Life magazine
1
$7.50
View Mercury 7

1963
Mercury - Full color 10" x 13" ad for the Mercury Breezeway Design rear window. The ad has several pictures of a dark blue or black four-door with two couples riding in style. The top picture has a close-up of the back window slightly lowered as the lady looks back and sees a vast cloud of cigarette smoke streaming out instead of lingering in the car to bother the riders. The second picture shows the car stopped and the couple from the back seat is getting out fresh as a daisy. The ad headline calls it "Fresh idea, fresh roof, fresh air: Mercury's Breezeway Design". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 22, 1963
Life magazine
&
April 23, 1963
Look magazine
1
$7.50
View Mercury 14

1963
Mercury Marauder - Full color 9 3/4" x 13" ad that has a photo of a Black Two-Door being driven by a stylish couple. The ad headline states that "Mercury announces it's newest sizzler, the...Marauder. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 3, 1963
Life magazine
1
$7.50
View Mercury 67

1963
Mercury Meteor - Full color 9 1/2" x 12 1/2" ad has a picture of a White Two-Door being driven fast enough for the background to be a blur of colors. The ad headline calls this "Fleet! Meteor makes driving come alive with new lightning 260 V-8". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 19, 1962
Life magazine
1
$7.50
View Mercury 74

1963
Mercury Meteor - Full color 9 1/2" x 12" ad has a photo of a Light-Blue Two-Door Hardtop S-33 parked on a black, highly reflective floor. The ad headline describes it as "Sparkler! Meteor's brilliant new hardtop heads spirited new line of Nifties". The ad mentions that this car comes in two models, the S-33 and the Custom. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 22, 1963
Life magazine
2
$7.50
View Mercury 59

1963
Meteor Country Cruiser - Full color 9 1/2" x 13" ad for their Low-Priced Wagons. There is a picture of a White Country Cruiser Wagon with Wood Trim parked on a highly polished floor that is returning a stunning reflection. The caption of this picture says "Glamour!". The text mentions the 86.2 cubic feet of space in this vehicle and lists several of the mechanical features you can expect to get. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$7.50
View Mercury 96

1963
Mercury Colony Park Wagon - Full color 10" x 14" ad with the thoughts that it is "Beautiful enough for a princess...big enough for all her dreams." There are two pictures in this ad, the first one showing a side view of this car with a little girl standing and leaning on the back end. The second picture shows this same little girl with all of her toys sitting backwards against the front seat and the back seat has been turned down so this girl is looking at us because the camera has been placed where the tailgate is. In the first picture the car is a brown Mercury with a wood-grained side panel and there are no passengers, just the little girl standing behind it. The text of the ad claims that this is one of the roomiest of wagons with 91.5 cu. ft.
January 25, 1963
Life magazine
1
$7.50
View
Mercury 113

1963
Mercury Monterey - Full color 10" x 13" ad that brags about the new rear window idea used by Mercury. The ad has a photo of a little girl in the back seat and another of her on the outside looking into the pictured Dark Four-door. The ad headline says this ad will tell you "How a new window idea produced a beautiful new shape for cars" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 26, 1962 &
December 7, 1962
Life magazine
1
$7.50
View Mercury 13

1963
Mercury - Black and white 9 1/2" x 13" ad that describes the benefits you will have when you buy a car with the Breezeway Rear Window Design. The ad has six pictures that prove that "Neither rain...snow...wind...smoke...sun...noise...can spoil your driving pleasure with Mercury's Breezeway Design". The text talks about why it works as well as it does and of the extra comfort it gives the passengers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1963
Life magazine
1
$7.50
View Mercury 97

1963
Mercury Monterey S-55 2-door Hardtop - Full color 9 1/2" x 13 1/2" ad for the performance given by the 1963 Mercurys. The ad has two pictures of what this Mercury can give you. The top picture is of the interior of a Mercury where a gloved male hand is shown shifting the gear shift and the bottom picture shows a Red Mercury Monterey S-55 2-door Hardtop spinnning it's back tires on a sandy surface. The ad headline between these pictures says "Shift to the real performer! Go Mercury!" and the ad text talks about the Marauder 390 V-8 engine and the "4-on-the-floor" stick shift transmission. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 29, 1963
Life magazine
1
$7.50
View Mercury 81

1964
Mercury Marauder - Full color 10" x 13" ad shows a Dark Blue Two-Door spinning it's tires on a dirt road. The ad claim is that "The price is medium...the action maximum...the car is Mercury" and then claims that it is a Mercury Marauder. It claims that "The name is the tip-off" and claims that this car was driven to a new stock-car record at the Pikes Peak Hill Climb. This ad mentions features such as the engines available for this year and stops quaintly on the 2-door and 4-door hardtops available.
November 1, 1963
Life magazine
3
$7.50
View Mercury 19

1964
Mercury Marauder - Full color 9 1/2" x 13" ad with a picture of a Blue Four-Door being driven from right to left along a grassy roadway. The ad mentions that this car is a Pikes Peak Champion and claims that "The price is medium...the action maxium...the car is Mercury". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1963
Saturday Evening Post
1
$7.50
View Mercury 84

1964
Mercury Marauder - Full color 10" x 13" ad shows a Carnival Red four-door parked in a grassy area as a couple watches their two children picking weeds from the field. The headline asks the reader to "Read why squeaks and rattles are strangers to Ford-built cars" as the text prepares the readers for the "quietness" of a new Mercury..
March 10, 1964
Look magazine
2
$7.50
View Mercury 27

1964
Mercury Park Lane - Full color 20" x 13" Two-Page ad with a picture of a White Four-Door shown against a red background. The caption under this picture is "Mercury presents the newest, most luxurious entry in the medium-price field...the Park Lane". The ad also contains smaller pictures of 'unusual' items that are standard on this car. Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 11, 1963
Life magazine
1
$7.50
View Mercury 72

1964
Mercury Park Lane - Full color 10" x 13" ad that claims that "Unusual elegance goes with today's finest road car". Shown in the ad is a White Two-Door Park Lane with the Breezeway Design parked in front of a chrome and glass building as a couple stands by the front looking ahead. The ad text refers to it's "elegant look" but also calls it a "superior road car".
January 24, 1964
Life magazine
2
$7.50
View Mercury 26

1964
Mercury Park Lane - Full color 9 1/2" x 12" ad for the driveability of this year's model. The top, larger picture shows the white interior of a park Lane and the smaller picture is of a Reddish Four-Door with racy Marauder styling. The ad headline assures us that "The way Mercury handles roads is a matter of record" and the text talks about some of the courses and race tracks that Mercury had done well at and mentions osme of the featues found in this car.
February 14, 1964
Life magazine
2
$7.50
View Mercury 90

1964
Mercury - Full color 10" x 12" ad that describes Mercury's proven performance. The ad shows a Black Four-Door cruising up a rural incline while the headline claims "From Daytona to Pikes Peak...Mercury has proved its roadability". The text talks about Mercury's recent successes in racing and how this is a great road car.
March 20, 1964
Life magazine &
May 9, 1964
Saturday Evening Post
2
$7.50
View Mercury 16

1964
Mercury Colony Park Wagon - Full color 6 1/2" x 9 3/4" ad with a picture of a Light colored Colony Park wagon with wood-trim parked at the curb in front of a building with a glass and wood front. Through the glass can be seen a lady dressed up in red beginning to descend the stairs as she makes her way toward her Mercury. The ad headline challenges you to "Imagine calling anything as elegant as this a 'wagon'".
April 1964
National Geographic
1
$7.50
View Mercury 78

1965
Mercury - Full color 9 1/4" x 12 1/2" ad with a picture of a Red Four-Door that is being used by the Cloister Hotel in Sea Island, GA as a courtesy car for special guests. The ad headline claims that "Mercury enters 1965 in the grand manner. It's now in the Lincoln Continental tradition." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1964
Esquire
1
$7.50
View Mercury 71

1965
Mercury - Full color 10" x 13 1/2" ad that wants you to "Try to act nonchalant driving the 1965 Mercury. Just try." The photo at the top of the page is a drawing of an evening at the Squaw Valley Lodge in Tahoe City, CA. The lights are lit inside so that we can see the many people inside. Outside there are many people working with their skis and, parked directly in front os the lodge, there is a Four Door Mercury that was chosen as their Courtesy Car for Special Events. They ask what has changed and they respond "Just about everything". They say that you can SEE the changes in the graceful new proportions and in the long, low thrusting hood. And they say that you can FEEL the changes in the ride - the solid, smooth, superbly quiet ride. They claim too that Mercury is now in the Lincoln Continental tradition.
November 7, 1964
Life magazine
1
$7.50
View
Mercury 116

1965
Mercury - Full color 6 1/2" x 9 3/4" ad with a picture of a Dark-Colored Mercury Four-Door that has been parked in front of the Squaw Valley Lodge in Tahoe City, CA where it is being used as a courtesy car. The ad headline challenges you to "Try to act nonchalant driving the 1965 Mercury. Just try. It's now in the Lincoln Continental tradition".
December 1964
National Geographic
1
$7.50
View Mercury 80

1965
Mercury - Full color 9 1/2" x 13" ad with a drawing of a Red Four-Door that is being used by the Doral Beach Hotel in Miami Beach, Florida as their courtesy car for special guests. The ad headline informs us that "This 1965 Mercury starts with a great advantage. It's now in the Lincoln Continental tradition". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1965
Life magazine
2
$7.50
View Mercury 76

1966
Mercury Park Lane - Full color 10" x 12" ad with a drawing of a white two-door parked outside of a house as a group of people gather around and talk in the evening light. The ad headline asks "It's never been easier to look your best. Never? Never! 1966 Mercury". The ad text contains a group of items that were among the 50 fine luxury options including a Stereo-Sonic Tape System. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1965
Life magazine
2
$7.50
View Mercury 34

1966
Mercury Convertible - Full color 6 1/2" x 9 3/4" ad with a picture of a Red Convertible with the top down driving up a hill past a rustic scene with cars being unloaded and people riding horses. The ad headline claims this car "Makes uphill seem like downhill".
November 1965
National Geographic
1
$7.50
View Mercury 70

1966
Mercury - Full color 10" x 13" ad for two different models. The ad has a photo of the Mercury Park Lane 2-door Hardtop and of the Mercury Comet Cyclone 2-door Hardtop. The ad talks about "the move-ahead world of Mercury".
December 10, 1965
Life magazine
1
$7.50
View Mercury 8

1966
Mercury Colony Park Wagon - Full color 6 1/2" x 9 1/4" ad with a picture of a Light-Colored Colony Park Wagon with Wood-Trim parked outside the Racquet Club in Palm Springs, CA where it is being used as a courtesy car. The ad headline describes them as "More beautiful, more useful than ever. Mercury Wagons with the tailgate that turns into a door".
February 1966
National Geographic
1
$7.50
View Mercury 79

1966
Mercury Colony Park Station Wagon - Full color 10" x 14" ad for the car that is "More beautiful, more useful than ever Mercury Wagons with the tailgate that turns into a door". The ad has a drawing of a new Colony Park stopped outside of the Racquet Club in Palm Springs, CA where it is a Courtesy Car for special guests. There is a man sitting in the driver's seat and he is talking to three different people standing outside of this car. The ad text wants us to "First, consider the rich, warmth of the Colony Park's walnut-toned paneling. And the classic sweeping lines that give this Mercury a distinction unmatched in its field. Drive one - experience a true sedan ride." And then they want to talk about the "Dual-Action Tailgate. Swings down like a regular tailgate for cargo. Or swings aside like a door for people. Nothing to it really. Noting, that is, except special hinges and our everlasting aim to keep on bringing you the newest, most beautiful, and most useful thing for wagon living."
December 3, 1965
Life magazine
1
$7.50
View
Mercury 114

1966
Mercury Station Wagons - Full color 10" x 13" ad includes a photo that shows the Colony Park and the Comet Villager. The ad discusses the new tailgate that opens either the regular way, folding down, or like a door. The headline claims that "Everybody is discovering Mercury's wonderful wagons!" because they are not only beautiful but functional. There are more descriptions of the unique tailgate and of their rear-window Channel-Aire.
May 20, 1966
Life magazine
3
$7.50
View Mercury 33

1966
Mercury Discovery Special - Three color 10" x 13" ad shows the new, limited time only Discovery Special. Ad has a drawing and a list of standard items.
June 10, 1966
Life magazine
0
$7.50
View Mercury 6

Temporarily
Sold Out

1967
Mercury Brougham - Full color 9" x 12 1/2" ad for what the ad refers to as The Man's Car. There is a picture of a Mercury Brougham 4-Door Sedan parked in front of a faded stone fence while the man who drove up in this car is talking to a young girl in a red blazer while three other girls dressed the same stand waiting with an older woman. There are three smaller pictures of features that were felt to be worth showing and the text discusses a few of the features of this luxury car. The first item discussed is the fabric used on the seats, able to keep you cooler and 25% more resistant to stains.
October 14, 1966
Life magazine
1
$7.50
View Mercury 106

1967
Mercury Caliente - Full color 10" x 14" ad that gilves the message that "A Man's Car is a woman's best friend". The top photo shows a Light Blue Four Door with a Black Top parked outside of a house in the city where a man and a woman are standing there talking while holding several boxes, packages and a loose plant. There is another picture that shows the back seat with both doors opened. The text says that the "Caliente Grande interior has blue Gossamer nylon or Chambrey nylon in black or parchment. Both framed with crinkle vinyl". The people at Mercury know how a woman is concerning upholstery and decor so they had to look through a lot of fabrics to make their decisions. Wnen they chose the two fabrics they ended up with they also stitched them over two inches of foam.
December 9, 1966
Life magazine
1
$7.50
View
Mercury 115

1967
Mercury Cyclone - Full color 10" x 13" ad lets you see "A man's kind of action from Mercury, the Man's Car!". Shown in the ad is a white two-door Cyclone with optional GT Performance Group parked in a hilly area as the driver stands on top of a nearby hill viewing his surroundings. There are three smaller pictures, two that show the interior and one that shows the other side of the car, and the text talks about the GT Options plus other options that could be included.
September 30, 1966
Life magazine
2
$7.50
View Mercury 29

1967
1967 Mercury Cyclone - Full color 7 3/4 x 10 3/4" ad that says it is "Introducing Mercury Cyclone '67". The ad shows a White Mercury Cyclone parked on a trail while the driver, if that is what he is, stands at the top of the hill behind the car. The ad headline mentions "A man's kind of action from Mercury, the Man's Car!" and there are three smaller pictures that show across the front seats, the dashboard looking down and another picture of the car, looking at it from the rear. The text starts off by saying "The Man's Car for men who like their action big" and continues on, talking about the features in a manly way. The text ends by telling you "Come drive one now!"
November 1966
Playboy magazine
1
$7.50
View
Mercury 109

1967
Mercury Marquis - Full color 10" x 13" ad explains that "Mercury believes a man's car should be as comfortable as his club. So we put club chairs in this Marquis". Shown is a yellow two-door parked on a special evening as several people stand talking while wearing formal wear. There are several pictures that illustrate some of the new features and the text talks about the unique seats , the optional speed control and the car in general..
October 28, 1966
Life magazine
1
$7.50
View Mercury 30

1967
Mercury Colony Park Station Wagon - Full color 10" x 13 1/2" ad that tells us that "Better ideas make a better wagon. A man's wagon." There is a large picture of a White Station Wagon with wood trim on it and three children playing on the roof. At first we seem stunned by who is taking care of them but then we see a man and a woman lying on the grass in front of the car and paying no attention to them. There are four smaller photos of these children sitting on the back seat which is facing back and to the side. This car had a Dual Action Tailgate which opened down like a regular tailgate and sideways as a door. The text talks about the seats and mentions that with the seats folded flat the tail end would hold 4-ft. wide loads.
December 23, 1966
Life magazine
1
$7.50
View
Mercury 117

1968
Montego - Full color 10" x 13" ad that compares the basics of this car with the Pontiac LeMans, the Buick Skylark and the Oldsmobile Cutlass. The upper portion of this ad is a picture from the front of a Brown Mercury Montego Two-Door with the headline claiming that "Mercury's got it. The confidence to let you compare its new Montego with 3 other great cars". There is a chart that compares the 2-door hardtop for these four cars in Wheelbase, Length, Width, Front Leg Room, Rear Leg Room and Trunk Space. The text expands upon these numbers and, as always, brings in "The Fine Car Touch inspired by the Continental".
January 26, 1968
Life magazine
1
$7.50
View Mercury 101

1968
Park Lane - Full color 9 1/2" x 13 1/2" ad for the car they claim compares favorably with the Lincoln Continental. There is a picture of a White Mercury Park Lane Two-Door Hardtop parked in the middle of a field filled with bales of hay and three riders on horseback have stopped to admire this vehicle. The headline says "Mercury '68 with the Fine Car Touch. This is the closest any car can come to the ride, and feel of the Lincoln Continental". The text mentions a few of the ways these two cars are similar and alerts the reader to the fact that Mercury was offering 16 models for 1968 and three of them had the swept-back like the car in the picture.
December 15, 1967
Life magazine
1
$7.50
View Mercury 100

1969
Mercury Cyclone CJ - Full color 8" x 10 3/4" ad showing the hoods removed from two different models. The headline explains that the "Cyclone CJ wears two bonnets...one with Ram air induction".
December 1968
Hot Rod
0
$8.00
View Mercury 10

Temporarily
Sold Out

1969
Mercury Marquis - Full color 9 1/2" x 13" ad for Mercury's most luxurious car. The ad has two pictures of a Tan colored Four-Door being seen from different angles. The first picture is from the driver's side front fender looking back and the other picture shows this car from the side with an attractive lady admiring the beauty of this car. The ad headline calls it "The most dramatically styled automobile since the Continental Mark III".
November 1 &
Nocember 8 1968
Life magazine
2
$7.50
View Mercury 75

1969
Mercury Marquis - Full color 10" x 13" ad that talks about "The medium-priced car with the most dramatic styling since the Continental Mark III". The ad shows two different views of a tan two-door and the text mentions many of the features of luxury and performance. .
March 7, 1969
& April 4, 1969
Life magazine
2
$7.50
View Mercury 15

1970
Mercury Marquis - Full color 10" x 13" ad for the 1970 Mercury Marquis. The ad headline announces "The 1970 Marquis. The medium-priced car with the most dramatic styling since the Continental Mark III". Shown in the ad is a Brown Mercury Marquis parked in a field of brown grass while two people stand quietly next to it. They discuss it as though it was gold, talking about it's "majestic grille" and it's "emerald-cut taillights". They come close when they compare it to the Continental Mark III. They also say that it has, as standard features, many items that are "available only as extra-cost options on most cars". The Mercury Marquis was available, in 1970, in nine different models, distinguished models it says.
November 18, 1969
Look magazine
1
$7.50
View
Mercury 110

1971
Mercury Montego - Full color 9 1/2" x 12 1/2" ad with several photos of a Red two-door. The ad demonstrates how this car is one foot shorter yet has extra room. The ad headline states that "Better ideas make better cars: 1971 Mercury Montego". This ad shows the three steps that are needed to make a better car. First, Start with the best ideas in intermediates. Second, you add extra room and luxury. And Third, you have a better luxury intermediate.
November 27, 1970
Life magazine
2
$7.50
View Mercury 50

1972
Lincoln-Mercury - Full color 10" x 8" 32-page Dealer Brochure for the cars in their combined line. Thirty pages of the brochure contain exterior and interior photos of every model and the back cover has the major specifications for the models and a list of the Ford Motor Company Lifeguard Design Safety Features.
Dealer
1
$10.00
View Lincoln - Mercury 57

1973
Mercury Montego - Full color 10" x 13 1/2" ad about the 1973 Mercury Montego. The headline in the ad says that "We filmed wild horses from a moving 1973 Mercury Montego to demonstrate our personal size car has the ride of a big car". The picture in the ad shows a Blue 2-Door Mercury Montego parked on a road that should not see much traffic. Standing quietly by the car are a couple who are interlocked and behind them are several horses sedately eating grass. The couple, Zack and Karen Taaylor, are shown at the top of the page in a series of photos filming the horses. The text says that "Montego is about a foot trimmer than most big cars. Yet this personal size Mercury has a smooth, steady ride that rivals the best of them".
November 24, 1972
Life magazine
2
$7.50
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Mercury 111










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