Mercury Cougar

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1967
Mercury Cougar - Full color 10" x 13" ad shows a brown Cougar parked on a beach with the sun setting in the background. The headline says that "Mercury believes a man shouldn't have to buy $800 worth of ocean to get the European look. Meet Cougar". Shown in the ad are two pictures of the front headlight, one with the headlight covered and the other with the headlight, a picture of the rear light and a picture of the interior. This car, the Man's Car, has listed the items that are "standard" such as the headlight and the three-step tailight.
November 11, 1966
Life magazine
&
December 27, 1966
Look magazine
2
$7.50
View
Cougar 5

1967
Mercury Cougar - Full color 8" x 10 3/4" ad that shows a White Cougar and introduces it as "Mercury unleashes Cougar...untamed elegance". The pictures at the bottom of the ad show the headlight, the taillight and the woman that was seen behind the car at the top sitting in the passenger side of the interior. The ad claims that people have overguessed the price by $1,000. Boy have times changed.
November 1966
Playboy magazine
1
$7.50
View
Cougar 12

1967
Mercury Cougar - Full color 9 1/2" x 13 1/2" ad that has a White Cougar sitting there under the headline claiming that "Mercury unleashes Cougar...untamed elegance!" The ad then says "Untamed elegance! That's Cougar - an entirely new kind of road animal from Mercury. With a European flair to its styling. With standard features found until now only in expensive cars. Examples: Concealed headlights, standard! Sequential rear turn signals, standard! A 289 cu. in. V-8, standard! Bucket seats, standard! Walnut-grained steering wheel, standard! Stick shift, full-width rear seat, standard! The newest in safety features, including dual braking system, all standard! Above all, Cougar is a lithe, contemporary car - with the kind of excitement that runs through the entire '67 Mercury line. Price! People at previews have overguessed it by $1,000! We think Cougar is the best equipped luxury sports car you can buy for the money. See your Mercury dealer. See if you don't agree". October 7, 1966
Life magazine
1
$7.50 View
Cougar 1

1967
Mercury Cougar XR-7 - Full color 9 1/2" x 12" ad has several photos of a Dark-green Cougar with a brown interior. There is a large photo with the camera aimed through the opened doors at a cougar sitting on the other side. The ad headline states that "Mercury announces a royal Cougar called the XR-7". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 7, 1967
Look magazine
1
$7.50
View
Cougar 10

1967
Mercury Cougar Dan Gurney Special - Three color 10" x 13" ad with a drawing showing a Red Cougar and the text has a two column list of the features offered on this "Sale-Priced" car. It also mentions that Cougar was Motor Trend's "Car of the Year".
May 19, 1967
Life magazine
0
$7.50
View
Cougar 7

Temporarily
Sold Out

1968
Mercury Cougar - Full color 9 3/4" x 13" ad of a Red Cougar sitting against a dark background with a real cougar sitting on the hood waiting his dinner. The ad headline claims that "Mercury's got it. European elegance with an American Cougar wrapped it." The text talks about the Cougar (car) and compares it with the Cougar (animal) and ends it by calling this The Fine Car Touch inspired by the Continental".
February 2, 1968
Life magazine
0
$7.50
View
Cougar 9

Temporarily
Sold Out

1968
Mercury Cougar - Full color 10" x 13" shows a parked Cougar with a real life Cougar parked on the roof. The ad says that "Mercury's got it. A Cougar with an electric sunroof"
April 26, 1968
Life magazine
0
$7.50
View
Cougar 4

Temporarily
Sold Out

1971
Mercury Cougar - Full color 91/2" x 12" ad with a photo of a Blue Cougar parked with a lady standing at the back holding the leash of the cougar that is sitting on the trunk. The ad headline claims that "Stripes bring out the tiger in Cougar. Mercury Cougar" and there are four photos of striped seat covering that is available. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 18, 1971
Look magazine
&
April 30, 1971
Life magazine
0
$7.50 View
Cougar 3

Temporarily
Sold Out

1972
Mercury Cougar XR-7 - Full color 10" x 13" ad shows sevcral shots of a brown leather intrerior and one outside shot of a white car with a cougar on top.
October 29, 1971 &
November 26, 1971
Life magazine
2
$7.50
View
Cougar 6

1972
Mercury Cougar XR-7 - Full color 10" x 12 1/2" ad that is very similar to the previous ad. The car shown in this ad is a White Mercury Cougar XR-7 with a black top that is parked in a western scene with a woman standing next to the car while a cougar is resting on the car's top. The headline says that "What other cars call "luxury extras" is everyday standard equipment with us". There are smaller photos that show white bucket seats in the car, a view of the instrument panel from the driver's seat, a view of the gear shifter and one of the tachometer. The ad claims that "In Mercury Cougar XR-7 we don't relegate the finer things in life to the option list. Our standard front hi-back bucket seats have rich, natural grain leather seating surfaces. Also standard is the sweep of instrumentation set into a fascia that glistens with the look of cherry woodgrain. The instrument cluster includes a tachometer, trip odometer, ammeter, oil guage and toggle switches for courtesy lights, map light and accessories". It goes on talking about the performance standards and other options
October 1, 1971
Life magazine
1
$7.50
View
Cougar 8

1976
Cougar Silver Cat - Full color 7 3/4" x 10 1/2" ad for the special Cougar for 1976, The Silver Cat. The ad has a picture of this car shown against a white background and a drawing of a lady with a metallic dress standing next to a metallic cougar. The ad has the sultry lady saying "Come, look into my Cougar. Let me show you what this cat has to offer".
December 8, 1975
Sports Illustrated
1
$7.50
View
Cougar 11










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