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| AC |
Full color 9 1/2" x 13" ad for their Oil Filters. The ad has a picture of western-star Dale Robertson from the set of the NBC television show Wells Fargo. Dale is standing with his six-gun out in front of a Buick, which was one of the sponsors of that show, and the cartoon dog Trapper who was a character used on AC commercials at that time. Trapper also has a six-gun out but his has an AC logo attached to it. The ad text urges you to change your filter each time you change your oil and mentions the AC Spark Plug. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1958 Life magazine |
1 |
$8.00 |
View AC Filter 2 / Dale Robertson |
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| AC |
Three color 9 3/4" x 13 1/2" ad for AC Triple-Trapper Oil Filter. This ad has a picture of a disheveled looking young man wearing a black suit with a black top hat with soot over his hands and his face and the headline claims that "Soot Gets In Engines, Too!". It also says that "Protection Starts With Your Oil Filter...It Stops When You Forget To CHange!". We are then told that "Soot is a product of combustion. It forms in chimneys - it also forms inside your automobile engine. It gets in your lubricating oil, threatens polished precision parts. Your oil filter traps this soot, as well as dirt, water, bits of metal and other contaminents. But like all other traps, your filter can fill up, stop working. For continuous protection, change your filter when you change your oil. Get a new AC Triple-Trapper Oil Filter. the finest engine protection money can buy". There is a schemetic of this oil filter shown to the right. |
February 8, 1960 Life magazine |
1 |
$7.50 |
View AC Filter 4 |
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| AC |
Full color 10" x 13 1/2" ad that tells you to "Get better performance, longer engine life...install the AC Oil Filter engineered for your car". There are four pictures that are filled with information about how and why, and they all include the AC Oil Drop. The first picture tells you that"Different size cars take different size engines" which is something good to know. The second picture says that "Different size engines take different size filters" which is good to know. The third picture claims that "An AC Oil Filter removes dirt too small to see" which is good to know. And the fourth picture tells you"For the proper protection for your car, ask for an AC Oil Filter that's tailored to your engine's filtering needs". With all the information we have been given, I think that is a good idea. |
April 3, 1964 Life magazine |
1 |
$7.50 |
View AC Filter 3 |
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| AC |
Full color 10" x 12 1/2" ad for the AC Oil Filter. The ad features three drawings that show a drop of oil being cleaned as it goes through the filter, cleaning the engine as it makes its way through and then returning to the AC Oil Filterl to be cleaned again. The ad headline says that "An AC Oil Filter protects your engine from wear...helps increase engine life". The ad also has a reminder to ask you AC Dealer about his Flying Saucer offer. | April 8, 1966 Life magazine |
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$7.50 |
View AC Filter 1 |
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| Autolite |
Full color 7 3/4" x 10 3/4" ad for their Oil Filter that is so good that they had the confidence to use it on a $250,000 experimental car, There is a picture of this car parked on a banked track and the headline claims that they used a regular Autolite Filter, "Like you buy. Under $4." The text starts by describing the experimental car before describing their filter making it sound like a perfect match for a car with all the features of this one, and for your car. |
July 1968 Hot Rod |
1 |
$7.50 |
View Autolite Filter 1 |
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| Fram |
Three color 9 1/2" x 13" ad for their Oil & Motor Cleaner...the Modern Oil Filter. This ad appeared less than a year after the conclusion of World War II and people were still trying to keep their old cars running since the new cars were not being produced yet. The picture shows a soldier holding a canister unit and talking to a mechanic who is offering words of wisdom as another man watches. The headline says "Back from the battle fronts To Save Motors, Breakdowns, Money". The text claims that these units have been "proved by the Army and Navy on every battle front" so the soldiers coming back were asking for a familiar name. |
April 22, 1946 Life magazine |
1 |
$8.00 |
View Fram 4 |
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| Fram |
Three color 9 1/2" x 13 1/2" ad for the Sensational New Fram Radiator & Water Cleaner. The ad has a drawing of a man standing in front of the open hood of his overheating car which is stopped in the "middle of nowhere". The ad headline claims that you can "Now! End Cooling System Troubles" by purchasing and using this new product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1951 Life magazine |
2 |
$8.00 |
View Fram 1 |
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| Fram |
Three color 9 1/2" x 13" ad for their Oil and Cooling System Filters. The headline calls attention to "Fram World's Greatest Tractor Saver" and has a picture of a Fram Oil & Motor Cleaner. There is another smaller picture of a farmer sitting on his tractor and pointing to the Fram filter as the headline claims that "Famous Fram Oil and Motor Cleaner gives tractors years of extra life". There is another picture that shows the handy Fram Farm-Paks that come with a Fram Lubri-Graf as an incentive. There is a box in the corner that gives information for their Radiator & Water Cleaners that were claimed to Stop - Rust!, Scale! Dirt!. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 1951 Country Gentleman |
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$8.00 |
View Fram 3 |
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| Fram |
Three color 5" x 13" ad for their Oil, Air, Fuel and Water Filters. There is a picture of a serviceman in a set of white coveralls holding a Fram Oil Filter in one hand and a grease gun in the other as he stands under a car that is up on a lift. The ad headline suggests that "When you take out the squeaks, Take The Dirt Out of Your Oil". The text compares how a lubrication job on your car performs the same function as oil does to your engine. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 14, 1953 Saturday Evening Post |
1 |
$8.00 |
View Fram 2 |
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| Purolator |
Three color 9 1/2" x 13 1/2" ad with George Burns and his wife Gracie Allen for Purolator Oil Filters. In this ad we see a picture of the couple with looks of amazement and disgust on their faces as the mechanic holds up the old style oil filter that is covered in "more than 2 lbs of sludge and abrasives". Gracie leans back to George and says "Ooooh George - that horrible stuff in our car?". The ad has a four-frame cartoon that shows the conversation these three people supposedly had where the mechanic explained what had happened to their engine, comparing the oil filter to the filter tip on their cigarette, which causes George and Gracie to suggest changing the filter to which the mechanic insists on a new Purolator. |
May 3, 1952 Saturday Evening Post |
1 |
$8.00 |
View Celeb Male 212 / Purolator Oil Filter ad |
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| Wix |
Three color 5 1/4" x 14" ad for their Oil Filters. The ad has a picture of a lady who has pulled up to the gas pump in what looks to be a 1957 Ford T-Bird convertible and the attendant is leaning on her car door and holding up a Wix Oil Filter as he tries to make a sale. The headline claims that "When Oil becomes a Dirty Word...Wix is the Oil Filter for You!" and the ad shows examples of their Wix-Knot, Wixite and Porosite Cartridges and the text claims that "Wix is on '57 Fords" and mentions the conversion kit available for Pre-'57 cars so they can use the modern "Spin-On" Filters. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$7.50 |
View Other Filter 1 |
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