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| A.C. |
Three color 5" x 13 1/4" ad for A.C. Fuel Pumps. This is a unique ad, comparing the pumps used for bringing water to the surface with Fuel Pumps used to keep cars running. In the top of the ad it says that "This Pump maked arid acres fertile" and it shows farmers working diligently around a pump that is bringing water up to the surface. The text says that "Reaching down half a mile to the water table, pumps like this pour 1800 gallons of water per minute on land that was formerly desert and thought to be impracticable to irrigate. Result: Bumper crops of cotton, wheat and other farm products in California's San Joaquin Valley". Below this, there is a drawing of a fuel pump and the caption here says that "This Pump Keeps 40,000,000 Cars Rolling". This is labeled A.C. Fuel Pumps and the text here claims that "Although only a small fraction of the size and cost of the huge irrigation pump, pictured above, the fuel pump on your car is every bit as important in its operation. In fact, car owners who have been stalled by a worn-out fuel pump - many miles from a service station - can tell you how essential it really is. If your pump has seen many years of service - prevent trouble before it happens - replace it with a new A.C.. More than 100,000,000 have been built - over 40,000,000 are in daily use". |
October 20, 1952 Life magazine |
1 |
$8.00 |
View Engine 10 |
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| A.C. |
Three color 5" x 13 1/2" ad for the A.C. Fuel Pump. This is another ad that compares something new with something old, this ad is comparing the "Early American Steam Fire Pump" with the "A.C. Fuel Pumps". At the top of the ad we see two drawings of older Fire Trucks and the text next to them say that "While the earliest American steam fire pumps (middle 1800s) were extremely cumbersome and heavy, they heralded a new fire fighting era. Widespread use was assured by their ability to maintain a steady stream of water long after firemen became exhausted operating older hand-pumped engines". Below this, the ad introduces "A.C. Fuel Pumps...America's First and Finest". And, for these it claims that "Just as steam brought new efficiency and stamina to fire pumping, A.C. Fuel Pumps brought new efficiency and dependability to automotive fuel systems. Never, before the developlment of A.C. Fuel Pumps in 1927, was the car owner assured of a satisfactory fuel supply for his engine. Today owners of more than 40,000,000 cars, trucks and buses rely on A.C. Fuel Pumps. A.C.'s are America's favorite replacement pumps, too. Many motorists find it desirable to protect performance efficiency by replacing mileage-weary fuel pumps with new A.C.'s. This widely accepted practice prevents the possibility of annoying and expensive fuel pump failures on the road". |
June 1, 1953 Life magazine |
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$8.00 |
View Engine 11 |
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| Atwater Kent |
Black and white 8 1/4" x 11 1/2" ad for their Ignition System with Automatic Spark Control. This unit offers "The Charm of Perfect Control" and mentions being able to drive as slowly as one pleases, being able to throttle down without the fear of one's engine stalling, being able to stop the engine and restart it with "a hot starting spark on the first turn", absence of worry about the system being over-taxed and elimination of the usual spark lever manipulation for starting and running. The ad gives a list of 16 different manufacturers that were using this system on their cars and mentions that it was available on Ford too. |
March 25, 1915 The Automobile |
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$9.00 |
View Engine 6 |
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| Eisemann |
Black and white 8 1/4" x 11 1/2" ad for their GN6 Magneto. The ad shows a picture of one of these units and the text indicates that the GN6 has continued the improvements begun by the GN4. They claim that with this unit, "Jumping or short circuiting of the current in its passage from collector to the distributor is practically eliminated" and talks about a few changes in construction that make this claim possible. The ad soothes the anxiety by assuring that "Deliveries of the Eisemann GN6 are being made promptly". |
March 25, 1915 The Automobile |
1 |
$9.00 |
View Engine 7 |
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| Hastings |
Three color 5 3/4" x 9" ad for their Steel-Vent Piston Rings. There is a picture of the crook with the red and white striped shirt kneeling behind a car changing the license plate. The headline assures you tht "Piston Rings need replacing too!" and the text tells you that "Oil pumping in your car glashes a warning that your piston rings are worn and should be replaced immediately". It goes on by saying that, at that time, "replacing piston rings is a comparatively simple and inexpensive job". It also talks about how changing to the Hastings Steel-Vent Piston Rings will cure several engine wear issues. |
February 1949 Popular Science |
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$8.00 |
View Engine 5 |
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| Hastings |
Three color 9 1/2" x 13" ad for their Steel-Vent Piston Rings. There is a VIP cartoon of a man who has burst his head through his running car and is looking back at the smoke filled with oil containers. As he sees that expensive mess he decides "So that's where my money goes!" and the headline says that "Every extra quart is a warning!". The text explains that "Your piston rings warn you when they need to be replaced" and goes on to discuss engine theory. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 14, 1953 Saturday Evening Post |
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$8.00 |
View Engine 3 |
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| Perfect Circle |
Three color 10" x 14" ad for their Piston Rings. The ad has a large picture of a giant piston ring that is circling the mountains and a roadway that is filled with all types of cars, trucks and heavy equipment driving from right to left. The ad headline calls Perfect Circle "The Most Honored Name in Piston Rings" and most of the rest of the ad is a listing of some of the many people and groups that have "Honored" this product. There is a picture of the sign that graced any shop that used this product and the sign called the people that worked there as being "The Doctor of Motors". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1950 Country Gentleman |
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$8.00 |
View Engine 1 |
Temporarily |
| Rayfield |
Black and white 8" x 11 1/2" ad for their Carburetors. There is a picture of a Model G carburetor and the headline claims that "If it's Rayfield equipped it's a good car to buy". The text reasons that if an auto manugacturer is willing to install a Rayfield on the car when they build it, they will do right on the other features too. It also mentions that most Service Stations will be willing and able to put a Rayfield carburetor on you car if it doesn't already have one. |
March 25, 1915 The Automobile |
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$9.00 |
View Engine 8 |
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| Sealed Power |
Three color 9 1/2" x 13 1/2" ad for their Piston Rings. There is a frightening picture of a man in a car frantically trying to drive his car up an incline while a creature with a human head, human hands with long fingernails and a body made from smoke reaches out, grabs the rear of the car and slows it to a stop. The headline has this creature saying "'Slow Up' says Smoke 'I'm one backseat driver you'll obey'". The ad encourages you to "Repower with Sealed Power and go" and mentions their Piston Rings, the Pistons and their lapped finish Piston Pins. This ad, from the days when engine overhauls were often monthly, urges you to act fast at the first sign of smoke coming from your exhaust. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 7, 1933 Saturday Evening Post |
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$8.00 |
View Engine 2 |
Temporarily |
| Sealed Power |
Black and white 10" x 13" ad for Sealed Power Piston Rings. At the top there is a drawing of some-kind of engine on two wheels is chasing after a ladies pocketbook. The engine is saying "Come here Pocketbook. I need more oil!" and the pocketbook responds "You Brute! You really need Sealed Power Piston Rings". The ad headline tells you that "If your car whimpers for oil 'between meals', install Sealed Power Piston Rings". "They've restored "drain-to-drain" oil mileage to thousands of cars! Thousands of car owners report drain-to-drain oil mileage since installing Sealed Power Piston Rings in their cars. And many of these cars formerly used 10 to 13 quarts "between meals"! Think of the savings. Ace mechanics will tell you why these new-type Sealed Power Rings give such stellar performance. An inner spring of Swedish Steel expands the outer ring so that it conforms to the distorted shape of the cylinder wall. Thus gas is kept in the combustion chamber. Oil is kept out. Power is completely sealed. New car pep, speed plus oil economy are restored". Get this ad to see what else they have said and see about the other comic strip. |
June 21, 1937 Life magazine |
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$8.50 |
View Engine 9 |
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| Sealed Power |
Three color 5" x 13 1/2" ad for their Piston Rings. The ad pictures the three Bad Guys: Oil Waste, Gas Waste and Engine Failure and claims that installing these rings can reduce or prevent these disasters from happening in your car. The text calls this "The best ring for Oil Control even in Badly Tapered and Out-of-Round Cylinders.". It then says that the Sealed Power MD-50 Steel Oil Ring is "the only ring with FULL-FLOW SPRING" and issues the challenge that "No other ring equale the Sealed Power MD-50 Steel Oil Ring when it comes to controlling oil consumption in badly tapered and out-of-round cylinders". |
May 22, 1950 Life magazine |
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$8.00 |
View Engine 4 |
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