Buick Opel Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1960
Opel Caravan Station Wagon - Black and white 5" x 13" ad for this German Import. The ad has three pictures of this car, two from the side and one from behind while loaded up and more stuff is on it's way. The ad captions claim this car has "Compact Economy", "German Precision" and costs "$2292.60 Equipped". The ad talks about gas mileage of up to 30 mpg and has a list of standard features such as direction signals, cigarette lighter, ash tray and dual sun visors. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
1
$7.50
View Opel 19

1964
Buick Opel Kadett - Black and white 9 1/2" x 12 1/2" ad for how much Fun a Practical Little Car can be. The ad has a picture of a Dark Colored Two-Door Opel Sedan with a couple sitting in the front seat. The young man is supposed to be driving the car while the lady is holding her scarf out of the open sun roof so the wind can blow it toward the rear. The ad headline claims that "Opel Kadett is no convertible" and the ad mentions that the car, as shown, lists for $1796.35 on the East Coast.
May 19, 1964
Look magazine
2
$7.50
View Opel 18

1966
Buick Opel Kadett four-door Sedan - Full color 10" x 13" ad shows a moving light green Opel. The ad mentions the many features included in this vehicle and shows the East and West coast prices of each model.
January 14, 1966
Life magazine
1
$7.50
View Opel 4

1966
Opel Kadett - Full color 9 1/2" x 13 1/2" ad for the American car that is Priced Low yet Looks Good. The ad has a picture of a Red Two-Door Sedan that has been doctored to give the illusion of traveling at a high rate of speed. The headline claims that "This sporty new fastback is General Motors' lowest-priced car. Drive it and you'll look good doing it." The text assures you that when Buick puts its name on an economy car, it is bound to be something good and begins talking about some of the amazing features. It mentions having "54 spirited horses" and allows you to relax by saying that "Safety equipment is standard". You will have plenty of dealers able to help you with your Opel Kadett and the ad mentions the five different models available this year and the East and West coast prices.
February 18, 1966
Life magazine
1
$7.50
View Opel 23

1966
Buick Opel Wagon - Full color 10" x 13" ad shows a family that has filled up a creme colored wagon. The ad headline says "This handsome wagon carries you, four skiers, a weekend's worth of gear - and General Motor's lowest price tag."
February 4, 1966
Life magazine
1
$7.50
View Opel 15

1966
Opel Kadett - Full color 9 1/2" x 13 1/2" ad that calls your attention to many of the niceties that come with the 1966 Buick Opel Kadett, including carpeting in the loading area. There is a picture of this vehicle from the rear with the back door open. A well-dressed lady is standing there with a large foot-locker, an end table and three lit candles waiting to be loaded in as the caption asks you to "Please ignore the carpeting in the loading area. (Or else you may find it impossible to believe this is General Motors' lowest-priced wagon)". The text starts by talking about the carpeting, mentioning that it will unsnap so it can be removed in case you want to haul "a load of logs for the fireplace". It then looks around the rest of the car bringing attention to items of interest and amazement. There is a box in the lower right-hand corner that lists the models available and their East and West coast prices. These models include the Two-Door Sedan, the Deluxe Two-Door, the Deluxe Sport Coupe, the Deluxe Four-Door Sedan and the Deluxe Station Wagon.
March 25, 1966
Life magazine
1
$7.50
View Opel 21

1966
Buick Opel Kadett Sport Coupe - Full color 10" x 13" with an ad headline of "Economy in disguise". There is an outdoor masquerade ball and people are taking off their masks to look at this yellow two-door. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 24, 1966 &
August 5, 1966
Life magazine
2
$7.50
View Opel 7

1966
Buick Opel Kadett - Full color 10" x 13" ad for the value of this car from Buick. There is picture of a lady leaning against a white Opel Kadett and the headline asks you to "Study this picture for the next five seconds". The text admits that by doing this you will find it difficult to believe that this is "General Motors' lowest-priced fastback" and talks about some of the features that you might have missed with a five second peek. The ad also includes a chart that shows the prices, East and West coast, for the five different models.
April 8, 1966
Life magazine
2
$7.50
View Opel 8

1966
Opel Kadett Sport Coupe - Full color 10" x 13" ad describes the car that is "For three-driver families". The ad photo shows a photo of a red Sports Coupe that is parked on a driveway with a father, mother and teen-age son standing behind it. The ad tries to explain how one car can be three different things to three people. How it can be economical for Dad, have storage room and be comfortable for Mom and just plain sporty for the young man. The ad gives prices for the five different models for both East and West coast. The Two-Door Sedan was $1644/$1726, the Deluxe Two-Door was $1767/$1849, the Deluxe Sport Coupe was $1803/$1884, the Deluxe Four-Door Sedan was $1854/$1936 and the Deluxe Station Wagon was $1883/$1965.
April 22, 1966,
May 13, 1966
&
August 26, 1966
Life magazine
6
$7.50
View Opel 1

1966
Buick Opel Kadett - Full color 10" x 13" ad shows a country style house on a river and a family with eight kids and two Opels. The ad headline describes the message in the ad as "How to be a two-car family on a one-car budget". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 3, 1966 &
July 15, 1966
Life magazine
2
$7.50
View Opel 9

1967
Opel Kadett - Full color 9 1/2" x 14" ad that readies us for the fact that Landing November 17. Buick's '67 Opel Kadett. There is a picture of a dock where a rusty ship is tied up and the pier is filled with parked Buick Opels of probably every color and every model with people milling around and looking at and into these cars. The text explains that, if 1967 is anything like 1966, their cars will sell like crazy and may even sell out. Hah!. The ad was urging you to hurry down to your dealer to buy one while they were available. The 1200 dealers that were available to sell and service this car is a number higher than any other import at that time.
November 18, 1966
Life magazine
1
$7.50
View Opel 25

1967
Opel Kadett - Full color 9 1/2" x 14" ad for the fact that Buick's Opel is catching on. There is a picture of a scene at some beach that is filled with what is probably every model of every color of Buick Opel offered that year. The text reminds us that the Buick Opel is General Motors lowest-priced car and that they are sold and serviced at more than 1200 Buick Opel dealers. It also talks about the modern styling, the amazing number of standard features provided and the 54 hp engine that runs on peanuts. Not actually peanuts like the elephant that is standing near the beach but they mean that it gets good gas mileage.
January 13, 1967
Life magazine
1
$7.50
View Opel 24

1967
Opel Kadetts - Full color 9 1/2" x 13" ad that displays the many models available and talks about the increasing number of people who are owning one, or two. The picture in the ad shows a highway overpass and ramp that is devoid of anything other than a Buck Opel. The headline calls it "Our popularity explosion" and I have to think that these cars are all parked. The text says that "Last year, twice as many people drove home new Opel Kadetts as the year before" and warns that "this year even more people are buying Opels". It reasons that being the lowest priced car that General Motors makes is a part of the reason but then begins to list some of the standard features that are bound to turn the head of anyone looking for a new car. It also reassures the reader that with over 1300 Buick-Opel dealers they will have more places to receive servicing than with any other imported car.
February 24, 1967
Life magazine
1
$7.50
View Opel 22

1968
Buick Opel Rekord - Full color 10" x 13" ad written in German from a German magazine. The ad photo shows a Rekord traveling at a high rate of speed through the countryside.
November 15, 1967
Bunte Illustrierte
1
$7.50
View Opel 13

1968
Buick Opel - Full color 10" x 13" ad from a German magazine. The ad shows a blue two-door model on a snowy open area.
January 31, 1968
Bunn Illustrated
1
$7.50
View Opel 12

1968
Buick Opel Kadett LS Sport Coupe - Full color 10" x 13" ad shows how "easily maintained" this car is. The job is being done by two elephants and a monkey.
January 16, 1968
Life magazine
1
$7.50
View Opel 5

1968
Buick Opel Kadett Deluxe Wagon - Full color 10" x 12 1/2" ad talks about "The Mini-Brute". The ad features a picture of a white wagon in the desert with a procession of elephants walking by it. The caption calls it "Impervious to desert heat. Invincible in tractless sands, amazingly dependable from oasis to oasis." The text talks about the cargo space, the chassis and engine, mentions the five models in addition to the Deluxe Wagon and reassures the reader that it can be serviced at any one of the over 1600 Buick-Opel dealers nationwide.
April 19, 1968
Life magazine
2
$7.50
View Opel 11

1969
Opel Kadett Deluxe 2-Door Wagon - Full color 10" x 13" ad that shows this vehicle being compared to an elephant, the good points of an elephant. The ad headline calls it "The Family Mini-Brute" and the picture shows a family riding in a Red Opel Kadett Deluxe 2-door Wagon as an elephant trods behind them with a boat on its back. The text makes note of, for the first time, it being equipped with a fully automatic 3-speed transmission. It then mentions several other items that are standard on each Opel and lists the models that were available that year.
March 7, 1969
Life magazine
&
April 15, 1969
Look magazine
3
$7.50
View Opel 3

1969
Buick Opel Kadett - Full color 10" x 13" ad that shows a tan two-door sedan going through the toll-booths with an elephant going through behind it and one beside it. The ad headline calls it "The Commuter Mini-Brute".
April 18, 1969
Life magazine
1
$7.50
View Opel 10

1970
Buick Opel Kadett Deluxe Wagon - Full color 10" x 13" ad comparing this wagon to an elephant. The ad shows a family of three standing next to a red Opel wagon while a family of three stands next to their elephant. Which one would you want to clean up after?
November 14, 1969
Life magazine
1
$7.50
View Opel 6

1971
Buick Opel 1900 - Full color 9 1/2" x 12" ad that talks about all that the New Buick Opel 1900 will give you. The ad has a photo of a White Four-Door being driven by a couple in, what looks like, a European town. The ad headline introduces "The all new Opel 1900. No other economy car (Foreign or Domestic) gives you all this." The text talks in detail about the features of this car and mentions the four styles available in the 1900
November 20, 1970
Life magazine
2
$7.50
View Opel 17

1971
Buick Opel 1900 - Full color 10" x 13" ad shows a couple lying on the grass as they talk and look at their new gold colored two-door Opel. The headline introduces "The all new Opel 1900. No other economy car (Foreign or Domestic) gives you all this." The text begins with the statement that "The Opel story is simple. You simply get a lot more for your money" and continues on with features and the abilities of this car, mentioning too that there were four models to choose from.
December 11, 1970
Life magazine
4
$7.50
View Opel 2

1973
Opel Manta - Full color 7 3/4" x 10 1/2" ad for this car that has been built by German engineers and widely tested in Europe. Under a picture of a Dark colored Opel Manta is the headline "Buick's new Opel manta. 2,000,000,000 miles in Europe. $2,817 in America." The ad text gives prices for different models and talks about some of the features that make this car reliable.
April 1973
Car Craft
1
$7.50
View Opel 20

1973
Opel Manta Luxux - Full color 8" x 11" ad that shows an interior and exterior view of burgundy car parked on a mountain road overlooking water. The ad headline says "Opel: Number one seller in Germany. Opel Manta Luxus: $2,816.50 in America".
May 1973
Car & Driver
1
$7.50
View Opel 16

1979
Rekord - Full color 8 3/4" x 11 3/4" ad in German from a German magazine. Pictured in the ad is a yellow four-door scooting down a city street.
March 29, 1979
Bunte
1
$7.50
View Opel 14









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