| HOME PAGE |
PAGE |
PAGE |
PAGE |
PAGE |
|
|
|
|
|
|
|
|
| 60 Below |
Three color 5 1/4" x 14" ad for their Permanent Anti-Freeze. There is a drawing of a Walrus sitting on an ice floe while wearing a coat, a scarf, gloves and smoking a pipe. He is smugly saying "Let it get cold" as the name 60 Below is present below him. The text talks about it protecting your car down to 67 degrees below and claims that if your radiator loses fluid you only need to add water and you will be brought back to its original strength. In addition to the protection from freezing it is claimed to not boil away. |
October 26, 1942 Life magazine |
1 |
$5.00 |
View Anti-Freeze 5 |
|
| Du Pont |
Full color 10" x 13 1/2" ad that shows us the two kinds of Anti-Freeze that Du Pont was offering. The picture shows a smiling service attendant holding up cans of these products. The one hand holds the Zerex Anti-Freeze and Anti-Rust and the other holds Zerone Anti-Rust Anti-Freeze. |
1940 Life magazine |
1 |
$5.00 |
View Anti-Freeze 4 |
|
| Du Pont |
Full color 9 1/2" x 13 1/2" ad for their Zerone Anti-Rust Anti-Freeze and Zerex Non-Evaporating Anti-Freeze and Anti-Rust. There is a three-framed cartoon of The Terrible Tempered Mr. Bang at the top of the page that show Mr. Bang disregarding suggestions that it was time to add anti-freeze to his car's cooling system. Unfortunately everyone else was right and "Came the Freeze" and Mr. Bang does his best to warm the air with his language while a puddle of coolant sits underneath his car. The Bang family discusses which of the two choices from Du Pont is better, the Zerone being $1.25 a gallon and the Zerex being $3.50 a gallon. The text syas that no matter what anti-freeze you choose you should first have your system checked out. |
October 1949 Country Gentleman |
1 |
$5.00 |
View Anti-Freeze 1 |
|
| Du Pont |
Full color 9 1/2" x 13 1/2" ad for their Zerone and Zerex Anti-Freezes. The ad has a cartoon that shows a lot of storylines going on around a man who did not prepare his car for the first freeze and is now paying the price. All of the neighbors are either tossing snowballs, offering advice on what he should have done or covering the ears of the youngsters who are near the cursing car owner. The ad shows both of the cans and gives a price of $1.25 for a quart of Zerone and $3.50 for a quart of Zerex. |
October 24, 1949 Life magazine |
1 |
$5.00 |
View Anti-Freeze 2 |
|
| No-Freeze |
Black and white 5 1/4" x 13 1/2" ad that introduces An Utterly Different Permanent Anti-Freeze. The critical factors that are claimed for this product ar that it Contains no critical materials, it gives Protection guaranteed to 35 degrees below zero, you have to Fill only once - no testing and it is Absolutely safe - every gallon insured. The text claims that this product had been developed "Before the first bombs dropped on Pearl Harbor" and indicates that you do not add this to the water already in your cooling system, you replace the water with this product. The price was only $1.50 per gallon and it came in a wide-mouth glass container to make storing the remainder easier. |
October 26, 1942 Life magazine |
1 |
$5.00 |
View Anti-Freeze 6 |
|
| Prestone |
Three color 9 1/2" x 13 1/2" ad for the Anti-Freeze that makes you sure you are Safe. The text reassures you that this product will not boil away, evaporate or foam away so you should feel safe. Then it tells you that it works so well that you may have a hard time finding any. The demands of our Armed Forces and our Allies are taking the majority of what is made so the War Production Board has developed a state allocation plan which will give a "fair supply" "but probably not enough to meet the demand in many localities". There is a picture of a gallon can and a price of $2.65 |
March 28, 1949 Life magazine |
1 |
%5.00 |
View Anti-Freeze 3 |
|