Antifreeze Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
60 Below
Three color 5 1/4" x 14" ad for their Permanent Anti-Freeze. There is a drawing of a Walrus sitting on an ice floe while wearing a coat, a scarf, gloves and smoking a pipe. He is smugly saying "Let it get cold" as the name 60 Below is present below him. The text talks about it protecting your car down to 67 degrees below and claims that if your radiator loses fluid you only need to add water and you will be brought back to its original strength. In addition to the protection from freezing it is claimed to not boil away.
October 26, 1942
Life magazine
1
$8.00
View
Anti-Freeze 5

Du Pont
Full color 10" x 13 1/2" ad that shows us the two kinds of Anti-Freeze that Du Pont was offering. The picture shows a smiling service attendant holding up cans of these products. The one hand holds the Zerex Anti-Freeze and Anti-Rust and the other holds Zerone Anti-Rust Anti-Freeze.
1940
Life magazine
1
$8.00
View
Anti-Freeze 4

Du Pont
Full color 9 1/2" x 13 1/2" ad for their Zerone Anti-Rust Anti-Freeze and Zerex Non-Evaporating Anti-Freeze and Anti-Rust. There is a three-framed cartoon of The Terrible Tempered Mr. Bang at the top of the page that show Mr. Bang disregarding suggestions that it was time to add anti-freeze to his car's cooling system. Unfortunately everyone else was right and "Came the Freeze" and Mr. Bang does his best to warm the air with his language while a puddle of coolant sits underneath his car. The Bang family discusses which of the two choices from Du Pont is better, the Zerone being $1.25 a gallon and the Zerex being $3.50 a gallon. The text syas that no matter what anti-freeze you choose you should first have your system checked out.
October 1949
Country Gentleman
1
$8.00
View
Anti-Freeze 1

Du Pont
Full color 9 1/2" x 13 1/2" ad for their Zerone and Zerex Anti-Freezes. The ad has a cartoon that shows a lot of storylines going on around a man who did not prepare his car for the first freeze and is now paying the price. All of the neighbors are either tossing snowballs, offering advice on what he should have done or covering the ears of the youngsters who are near the cursing car owner. The ad shows both of the cans and gives a price of $1.25 for a quart of Zerone and $3.50 for a quart of Zerex.
October 24, 1949
Life magazine
1
$8.00
View
Anti-Freeze 2

No-Freeze
Black and white 5 1/4" x 13 1/2" ad that introduces An Utterly Different Permanent Anti-Freeze. The critical factors that are claimed for this product ar that it Contains no critical materials, it gives Protection guaranteed to 35 degrees below zero, you have to Fill only once - no testing and it is Absolutely safe - every gallon insured. The text claims that this product had been developed "Before the first bombs dropped on Pearl Harbor" and indicates that you do not add this to the water already in your cooling system, you replace the water with this product. The price was only $1.50 per gallon and it came in a wide-mouth glass container to make storing the remainder easier.
October 26, 1942
Life magazine
1
$8.00
View
Anti-Freeze 6

Prestone
Three color 9 3/4" x 13" ad that is for Prestone Anti-Freeze from Eveready. This ad starts off with a picture of a very smiling man who says "Good Bye To All That!" as he stands in front of pictures of "Cracked Engine Block", "Freeze-Up", "Boil-Away" and another that just says "Replacing". The ad headline asks you to "Get The Antifreeze That Ends Worry Now" and then goes into the text of the ad. "Put "Prestone" anti-freeze into your car now...and put worry out of your mind from now on! Unlike 'dollar-a-gallon' alcohol base anti-freeze, one shot of Prestone Anti-Freeze protects all winter long. Prestone anti-freeze contains no alcohol...no glycerine. It will not boil off. There's no odor...no fumes...no chance of harm to your motor. Unlike new and untried "all-winter" types of protection, the dependability of Prestone anti-freeze has been proved. Literally billions of miles of carefree driving have definitely established that it will not plague you with foaming, leaking or corrosion. Prestone anti-freeze is used by the U.S. Army, Navy, Marines and 24 other Federal Bureaus. Made to an exclusive formula. Guaranteed in writing". It was priced at $2.65 per gallon.
October 25, 1940
Life magazine
1
$8.50
View
Anti-Freeze 9

Prestone
Three color 9 1/2" x 13 1/2" ad for the Anti-Freeze that makes you sure you are Safe. The text reassures you that this product will not boil away, evaporate or foam away so you should feel safe. Then it tells you that it works so well that you may have a hard time finding any. The demands of our Armed Forces and our Allies are taking the majority of what is made so the War Production Board has developed a state allocation plan which will give a "fair supply" "but probably not enough to meet the demand in many localities". There is a picture of a gallon can and a price of $2.65
March 28, 1949
Life magazine
1
$8.00
View
Anti-Freeze 3

Zerex
Black and white 9 1/2" x 13" ad for their Anti-Freeze made by Du Pont. The ad ahs a drawing of a pair of snow covered headlights with the headline claiming that "Du Pont 'Zerex' Anti-Freeze for cars left out at night or in unheated garages!". The ad text reminds us of how much colder the temperatures are at night and urge you to get the protection of Zerex. Besides being a preventative for freezing it will not boil away and also has rust inhibitors.
October 10, 1961
Look magazine
1
$7.50
View
Anti-Freeze 8

Zerex
Full color 9 1/2" x 13 1/2" ad for their Anti-freeze and the Contest they were running to get you to buy it. There is a picture of a startled man with traces of lipstick-coated kisses all over his face and the headline says you can "Win a mink coat for every woman in your life from Zerex Antt-freeze". The text takes away some of the grandeur by saying that you can outfit only five women but you will receive $10,000 or $25,000 if you would prefer to pass on the mink coats. It talks about how easy it is to enter and mentions the other prizes you could receive before using the last sentence of the ad talking about their product by saying "No other anti-freeze known, no other anti-freeze made protects your car better than Zerex".
September 25, 1964
Life magazine
1
$7.50
View
Anti-Freeze 7