AMC & Rambler Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads listed first.


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YEAR
DESCRIPTION
SOURCE
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1955
Ramblers - Full color 9 1/2" x 13 1/2" ad for the multitude of features that make the 1955 Ramblers appealing. The headline promises the "Lowest Price_Highest Resale Value!" and claims the "Mobilgas Economy Run proves Rambler gives you Most Miles Per Gallon". Pictured in this ad is a Yellow Rambler Cross-Country Station Wagon loaded down with luggage and family as it has stopped on a trip and the occupants are looking at the countryside. The other pictures in the ad ask you to "Imagine enjoying Chaise Lounge comfort in a car", show that "You can out-park, out-turn, out-maneuver them all in Rambler" and show the Twin Travel Beds that allow your family to avoid motel bills on your trip to the wild. Another picture shows the new All-Welded Double Strength Single Unit Car Construction used in each Rambler and mentions the All-Season Air Conditioner that is amazingly affordable. There is another picture that shows a White Deluxe Club Sedan for the price of $1585 and mentions that these cars were available "at all Nash dealers and Hudson dealers".
May 2, 1955
Life magazine
1
$8.00
View
AMC 47

1956
Rambler Cross Country - Full color 10" x 13 1/2" ad that promises "Barrels of Fun on Sips of Gas!" and urges you to "See the Rollicking Rambler Cross Country". There is a picture of a well-loaded Red and Black Rambler Cross Country traveling up a steep yet single dirt lane hill with a vast scene behind it of hills and water and faraway land. The words under the ad claim that you can "enjoy Air Conditioning in your Rambler Cross Country - at less than 1 cents per mile". Lower in the ad there is another picture of a De Luxe4-Door Sedan that the ad says could have been yours for $1826. That price was for being delivered at the factory in Kenosha, WI. The ad describes the driving as very comfortable and claims that you will barely see the gas gauge move. It also gives a picture describing the Air Conditioning and another one describing the Single Unit Construction.
July 9, 1956
Life magazine
1
$8.00
View
Auto AMC 67

1957
Rambler Hardtop Cross Country Wagon - Full color 9 1/2" x 13" ad has a photo of a Red & white wagon parked in front of a sunny house while the couple who just bought it are embracing while they stand and admire their new car. The ad headline claims that "Only '57 Rambler gives you both: 1)Big car room and comfort 2)Compact car economy and handling ease". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 25, 1957
Life magazine
1
$7.50
View
AMC 23

1959
Rambler Cross Country Station Wagon - Full color 10" x 13" ad shows a blue wagon parked by a boat dock May 11, 1959
Life magazine
2
$7.50 View
AMC 1

1959
Rambler - Full color 9 1/2" x 13" ad that wants you to "Go Rambler - the compact car. Get the best of both: Big car room, small car economy". This ad has a picture of a Green Rambler Custom 4-Door Sedan above drawings of a red sedan and a blue Station Wagon. The Rambler Custom shown is taken at an airport with a plane boarding and a man is squatting down and taking a picture of one man and two women who, I assume, are going to get on or off the plane. At the top of the ad is a set of pictures drawn in a cartoon script called The Pilot Who Flew Off The Handle. It tells the story of a man who had a car that he had to rent a hanger for because, the tailfins were so big, the car wouldn't fit in. The car was rattling and falling apart and friends suggested that he use his other experiences to find a better car. An engineer friend suggested that he might be better off to look at a Rambler. This led the pilot, and his wife, to go to their nearest Rambler dealer and they were very impressed with what they had to offer. So they bought one and now, they are saving more with every single mile.
June 29, 1959
Life magazine
1
$7.50
View
AMC 70

1960
Ramblers - Full color 9 1/2" x 13" ad that tells a cartoon story about the Comfort and Excellence of the 1960 Ramblers. The six-frame cartoon starts with the headline "Astronaut blasts off at Big Car" and shows an unhappy astronaut bringing his spaceship close to the ground and using his weapons (didn't know that we put weapons on the early spaceships, did you) to destroy his "gas-guzzling, space-waster" that was parked on the ground. It shows him trying unsuccessfully to get into a "small, foreign-type U.S. car" and not knowing what to do next until "one day, on his outer-space intercom, this message came through 'Go Rambler for 1960". His radar directed him toward the nearest Rambler dealer and he and five other "big space pilots with parachutes" took one for a test drive. This drive, and reading about the economy honors, convinced him to buy one of the 1960 Ramblers. A small inset picture shows a Red Rambler Ambassador 2-door Sedan with a price tag of $1795 and the larger picture shows a 1960 Rambler Custom Cross Country 3-seat Wagon and a 1960 Rambler Custom 4-door Sedan parked in front of a line of waiting U.S. Air Force jets.
January 25, 1960
Life magazine
1
$7.50
View
AMC 45

1960
Ramblers - Full color 9 1/2" x 13" ad that wants to talk about the Basic Excellence you will find in a Rambler. There is a cartoon story entitled "Skin Diver finds Hidden Treasure". In this story the skin diver is fed-up with his "gas-greedy pirate" and deposits it in the water weighted down with boulders. He tries a Foreign Car but complains how small it is, finding it difficult to even get into it. Most cars are hard to get into when you still have your two tanks of air on your back. Coming up to the dock he sees several Ramblers parked there and they picque his interest. He test-drives one, examines the Deep-Dip Rustproofing and decides to buy one. Shown in the ad is a Red Cross Country Wagon parked next to the beach and a Yellow American labeled with a price of $1795.
July 11, 1960
Life magazine
1
$7.50
View
AMC 56

1960
Ambassador V-8 - Full color 7 1/4" x 11" ad for what Rambler felt was "America's Compact luxury car". There is a picture of a Brown and White Four-Door Ambassador parked on a dock with quite a number of sailboats tied up in the background. There is a family of four who have driven up in this car looking at these boats as they enjoy the peaceful day. The ad claims that the Ambassador V-8 was designed because "A luxurious, high-performance car that's not too big, bulky and hard to park" was needed on the marketplace and this was felt to be the answer. There are two smaller pictures that show how this car will fit in a parking spot or a garage where "Other medium-priced cars" won't and the text gives comparitive dimensions with other cars and claims you will get "250 HP V-8 Performance on regular grade gasoline".
March 1960
Holiday
1
$7.50
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AMC 43

1961
Rambler American Deluxe 2-Door Sedan - Full color 10" x 13" ad shows a red American parked on a red background with a father and four kids sit in it and the mother is outside telling us that the car has "Real comfort for all six of us". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. February 17, 1961
Life magazine
3
$7.50 View
AMC 12

1961
American Convertible - Full color 9 1/2" x 13 1/2" ad that introduces A Convertible with Rambler Rxcellence. There is a picture of a White Convertible with a couple in it parked next to another couple who are getting ready to take their small sailboat out. The ad has pictures with captions that discuss the great Fuel Economy, the Deep-Dip Rustproofing, the Quiet, the lack of Squeaks and the 50% Bigger Trunk. The claim is made that this car could be purchased for $478 less than the lowest priced Ford or Chevrolet.
June 2, 1961
Life magazine
1
$7.50
View
AMC 50

1961
Rambler Ambassador V-8 - Full color 10" x 13" ad shows a blue Custom 4-door Sedan and a red Custom Cross Country Wagon. This ad is larger than my scanner bed so the outer edges of the ad will not show up in the scanned view. November 14, 1960
Life magazine
1
$7.50 View
AMC 3

1961
Rambler Classic Cross-Country Wagon - Full color 9 1/2" x 13" ad that wants you to dwell upon the Excellence provided by Rambler. There is a picture of a Green Classic Wagon parked on ice and filled with members of a family as the mother stands outside watching what is probably her son swinging a hockey stick. The headline begins the discussion by saying "Why no big car...no other compact car can match Rambler Excellence" and follows up with drawings that illustrate five different points they feel are necessary for you to know. At the bottom of the page the price of $1845 is mentioned as well as the claim that this is "The car that started the compact trend."
January 20, 1961
Life magazine
1
$7.50
View
AMC 53

1961
Rambler - Full color 9" x 13" ad that urges you to Look Into Rambler Excellence. The larger picture in the ad shows a Yellow Rambler Classic Custom 4-Door Sedan with a woman seated in the front passenger seat talking to a man in tennis clothes standing outside her door. The ad urges "Before you buy any '61 car, look into the important differences" then addresses three points of contention of the time. It talks about the extra Headroom these cars had, even though having cushioned, accoustical ceilings. It mentions having a combination of Performance and Economy partially as a result of having the first U.S. die-cast aluminum 6 engine blocks as well as their Sectional Sofa Front Seats so that a tiny driver will not cause an oversized passenger in the front seat to be unable to breathe. There is a smaller picture of a Red Rambler American with a price shown of $1845 and talks about the program Rambler had of refunding different value Savings Bonds to purchasers of Ramblers as the sales increased.
March 3, 1961
Life magazine
1
$7.50
View
AMC 48

1962
Rambler Classic - Full color 9 1/2" x 13" ad that tells us "102 ways better - all prices really low - obviously America's top value!". The picture is of a 1962 Rambler Classic Six "400" Sedan parked and being unloaded by a man who is going to go hang gliding. The four items that are spoken about are that it "Stops Safer", referring to the "New Double-Safety Brake System, standard on all '62 Ramblers", "Lasts Longer", the fact that "Every Rambler body gets 9-step rustproofing, including exclusive up-to-the-roof Deep-Dip", "Built Better", the fact that their "All-welded Single-Unit construction...is stronger, longer lasting, rattle free", Priced Lower", the fact that"Rambler's famed low prices stay low for '62, yet comfort, safety, durability and interior luxury are increased - including even higher performance in the action-packed Ambassador V-8".
April 24, 1962
Look magazine
1
$7.50
View
Auto AMC 68

1963
American - Full color 9 1/2" x 13" ad for "...the Economy King with brand-new Zing". The ad has a larger picture of a Blue/Green American "440" Convertible with the top down parked on a pier where the wife, standing next to the car, is playing a guitar while her husband and daughter watch in amazement. In each of the sindows of the building next to this car are revealed different features of this car. There is a smaller picture of a White American "220" Two-Door parked while the couple that own it are dancing around behind it. The ad headline claims you can "Go for Fun - Save a Bundle" and the ad gives a price of $1846 for the American "220".
April 5, 1963
&
April 23, 1963
Look magazine
2
$7.50
View
AMC 33

1963
Rambler Classic "770" 4-Door Sedan - Full color 10" x 13" ad shows a red Classic parked on snow while a couple unload their skis while other people admire the car. The ad headline informs us that "Rambler wins 1963 Motor Trend 'Car of the Year' Award". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. February 26, 1963
&
March 8, 1963
Life magazine
1
$7.50 View
AMC 9

1963
Rambler Classic V-8 "770" 4-Door Sedan - Full color 9 1/2" x 12" ad that introduces the fact that an eight cylinder engine is now available in this roomy car. The ad has a picture of a Light-Colored Classic Sedan parked in front of a small airplane while two men wearing helmets and parachutes stand talking while a woman not dressed like she is going to leave a "perfectly good airplane" is listening. The ad headline is "Announcing Rambler Classic with a brand-new V-e. "Car of the Year" now offers high-economy V-8 running mate to famous Classic 6". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 4, 1963
Look magazine
1
$7.50
View
AMC 31

1963
Rambler Classic station wagon - Full color 9 1/2" x 12" ad shows a red station wagon parked under a balcony filled with people admiring the car. The ad headline says there are "Three kinds of 'carryall' space...plus six-footer room in Rambler's Classic vacation wagons, 6 or V-8".
June 21, 1963
Life magazine
1
$7.50
View
AMC 16

1964
Rambler American 440 Convertible - Full color 9 1/2" x 12" ad that talks about the many complaints about driving a car that you won't have if you drive a new 1964 Rambler. The ad has a picture of a 1964 Red Rambler American 440 Convertible that is sitting against a yellow background. There is a man with a cowboy hat on sitting in the driver's seat listening to a lady play a banjo and another man play a bass while the lady in the passenger seat is getting out. The ad claims that if the complaints you have about your present car include Jackknife exits, Got a gas gobbler, Got an earful of squeaks or Handling a roughrider, you should think about buying a 1964 Rambler.
May 19, 1964
Look magazine
2
$7.50
View
AMC 32

1964
Rambler Station Wagons - Full color 9 1/2" x 13" ad for the many ways that the 1964 Rambler can make your life easier. There is a picture of a Green Rambler Classic 770 Cross Country Station Wagon that is parked and two couples are unloading their surfboards and preparing for a day of fun. The caption mentions some of the options available and the ad suggests that you consider one of these cars if you are not happy dealing with "Pinched parking", "Jumping Jack journeys", "Hipped on headroom" or having "Not enough go for your dough". It also claims that Rambler is guilty of being "No. 1 in usefulness to the user".
March 24, 1964
Look magazine
1
$7.50
View
AMC 44

1964
Ramblers - Full color 20" x 13" Two-Page ad for the complete line of Ramblers for 1964. The ad has a large photo with the caption "Announcing the beautiful, all-new 1964 Rambler Americans". Shown in this photo are a White Rambler American 440-H hardtop, a White 440 Convertible and a White 330 Station Wagon. In smaller photos are shown a Blue Classic Station Wagon, a Red Classic Two-Door and a Light-Colored Ambassador Hardtop. Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 11, 1963
Life magazine
1
$7.50
View
AMC 30

1964
Rambler - Full color 9 1/2" x 13 1/2" ad that gives the public a number or reasons to think about buying a 1964 Rambler. The ad lists the different models that were available but has a picture of a lady sitting in a 1964 Rambler American 440-H Hardtop while a man stands outside looking over his shoulder. The caption lists many of the features of this model and the text of the ad asks you questions that, they feel, buying a Rambler will solve. It asks if you are "Squeezed for room?", if you think are "Hardtops too high priced?", if you wonder "Why feed a gas hog?" and if you are "Bugged by rattles?". The text explains how Rambler has dealt with these problems and claims that "Rambler leads because Rambler listens".
February 12, 1964
Look magazine
0
$7.50
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AMC 49

Temporarily
Sold Out

1964
Rambler 770's - Full color 9 3/4" x 13" ad that has pictured two of the 1964 Rambler 770's. This ad shows two of these fine vehicles, a Red Rambler Classic Two-Door Hardtop and a White Rambler Classic 770 Cross Country Station Wagon. The picture in the ad claims they are "Beautifully balanced - big inside and trim outside - Six or 196-hp V-8". There are four spots at the top of this ad that they are bringing up items that may have caused some problems in the past. These include Steering-wheel cramps? for which they say "Why settle for a one-height steering wheel?", Creeping rust? and they claim that "Rambler uses rust-fighting galvanized steel in vital body areas", Mad for buckets? for which they claim that you can "Get the greatest choice of bucket seats with the sport-smart new Rambler options" and if you Want a stick shift...but... and "...your wife wants an automatic transmission?". The answer to these four questions are that "Rambler leads because Rambler listens".
December 3, 1963
Look magazine
1
$7.50
View
AMC 71

1965
Rambler American - Full color 10" x 13 1/2" ad that wants you to know "How to go first class and save a pretty penny - Rambler American". In this scenic ad it shows a picture of a Red Two-Door American parked by a very big boat that is docked with people on shore preparing to get on or off the boat. There is a couple that is next to the Rambler and they seem to be spending time looking at the car and not at the boat. The ad claims that this car is the "Compact Economy King of the 3 Sensible Spectaculars". It mentions that "This is for the smart young people", that "There's room for six adults", "You can have sporty options". that "All Ramblers give you a host of extra-value features at no extra cost" and that you can get a "Free 1965 car X-Ray Book". They claim that they have a "Spectacular "6" That Comes On Like An "8"" and that they have "Spectacular Handsome Interiors".
February 26, 1965
Life magazine
1
$7.50
View
AMC 69

1965
American 440 - Full color 9" x 12 1/2" ad that tries to convince you just how much fun these cars can be. The larger picture shows a Red American 440 Convertible with the top down parked on a wooden pier as the female occupant sits on the back of the front seat smiling as she talks to someone important on the pay phone attached to the pier. The headline says that "If you're out for fun, try this number: Rambler American 440" while at the bottom of the page is a picture from the side of a Blue Rambler American 440-H Hardtop. The text wants you to "forget that it's the lowest-priced U.S. convertible" and to "forget that it's the Economy King" and buy one "if you like your action and excitement unlimited". It mentions that there were a lot of "sport-it-up" or " power-it-up" options available and urges you to "Dial your Rambler dealer now for a drive".
July 13, 1965
Look magazine
1
$7.50
View
AMC 46

1965
Ambassador 990 Convertible - Full color 9 1/2" x 13" ad for the 1965 Rambler Ambassador 990 Convertible with the headline of "Rambler, I didn't think you were that kind of car!". This ad has a series of nine photos of different features that this car introduced. It had Power-Lift Windows, Wire-Wheel covers with spinners, V-8's up to 270 h.p., Water-Safe Disc Brakes, a Twin-Stick Floor Shift, Style, unlimited, All-Season Air-Conditioning, Reclining Bucket Seats and a 7-position Adjust-O-Tilt steering wheel. It then says that "Of course, I heard about all that good solid Rambler stuff...the tough and silent Unit Construction, the Deep-Dip rustproofing, the Ceramic-Armored exhaust system and all those other Extra Values that come with a Rambler, without one penny extra cost. But now, I take a good close look...and Whap! You hit me right in the eye with a glamor department loaded with sporty touches, impressive extras and the dressy options pictured that no other car quite comes up to. No wonder they thought up that name...The Sensible Spectaculars - Rambler '65".
February 12, 1965
Life magazine
2
$7.50
View
AMC 34

1965
Rambler Classic convertible - Full color 9 1/2" x 12" ad has a photo of a White Convertible Rambler Classic being driven by a blonde young lady. Above this photo are drawings of the five engines available in theis model and the ad headline that alerts us to these "Five powerful reasons for the new excitement in the Rambler Classic". Below this is the headline that promises the "New Intermediate Size of the 3 Sensible Spectaculars" next to the pictures that illustrate the "Spectacular floor shifts - Sensible sure control" and the "Spectacular new action - Sensible gas economy" in these fast, selling cars.
January 29, 1965
Life magazine
2
$7.50
View
AMC 27

1965
Classics - Full color 9 1/2" x 12 1/2" ad for their cars that are longer, sportier and swifter looking this year. The ad has a large overhead photo of a lady sitting in the passenger seat of a White Classic Convertible that has been parked on a brick-paved area. There is a smaller picture of a Red Rambler Classic 770 Hardtop shown against a white background. The ad headline chides you by saying that "If you didn't know Classics now look like this, then you haven't been looking!". The ad also talks about the engines available and some of the other options. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 29, 1965
Look magazine
2
$7.50
View
AMC 36

1965
Rambler Classic - Full color 10" x 13" ad shows a light blue two-door Classic parked under the shade of a large tree while the couple that drove up in it lounge in the spreading limbs and wonder if they should move it before any birds land above the car. The headline says "198 in the shade" then reveals they were talking about the engine size by continuing "(Also available with 145, 155 and 270 hp)". The text explains there were "torrid Sixes and V-8's, up to 327 cu.in." and talks about these and other sporty options they were resorting to in an effort to generate sales. Shown in the bottom right-hand side of this ad is a tan-colored Classic convertible as another example of "sporty". July 2, 1965
Life magazine
3
$7.50 View
AMC 11

1965
Rambler Marlin - Full color 9 1/2" x 12 1/2" ad for this Sporty car from AMC. The ad has pictures that show and overhead view and several interior and exterior views of a grey and black Marlin that is occupied by an attractive young lady. The ad headline says that "Rambler takes off-the Marlin comes on. Meet America's first man-size sports-fastback!". The text talks about it being available with a 327 V-8 yet having too much luxury to be a Sports Car. It continues on with many other options and features too.
May 28, 1965
Life magazine
2
$7.50
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AMC 18

1966
AMC DPL - Full color 10" x 13" ad shows a side view of a white two-door DPL against a red background.The ad headline introduces "The DPL. The first luxury car for the young man on the way up." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. February 18, 1966
Life magazine
2
$7.50 View
AMC 2

1966
Rambler Classic Rebel - Full color 10" x 13" ad has a photo of a Red two-door parked with the passenger door open so the interior is visible. The ad headline claims that "I'm a Rebel!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 14, 1966
Life magazine
2
$7.50
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AMC 21

1966
Rambler Classic Rebel - Full color 9 3/4" x 13" ad has a photo of a Green two-door parked against a light green background. The ad headline states that "We made the Rambler Classic bigger, bolder and now more powerful than ever." and claims that "You've made it our Hottest Seller". The text talks about the features that have made this fact possible including the engines, suspension and the brakes which they claim are similar to a Cadillsc.
May 27, 1966
Life magazine
3
$7.50
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AMC 25

1966
AMC Marlin - Full color 10" x 13" ad for this Dual-Purpose automobile from American Motors. The ad shows a dark blue Marlin parked against a black background and facing away at an angle. The ad offers the advice "Pssst. Tell your wife it's a family car" and the text mentions the features, some that are used on Sports Cars, some that are used on a Family Car..
February 4, 1966
Life magazine
1
$8.00
View
AMC 17

1966
AMC Marlin - Full color 10" x 13" ad shows a rear/side view of a Brown Fastback Marlin The headline for this ad says the "Marlin '66. Classiest, sassiest sports fastback ever built - for a party of six". The text says that "Marlin gives you coil-spring seats for six and Double-Safety brakes like Cadillac. You can give Marlin options like reclining bucket seats, three sizzling V-8's, Shift-Command Transmission (stick for you, automatic for her), air conditioning." The last sentence is very good, "American Motors...where quality is built in, not added on". June 24, 1966
Life magazine
1
$7.50 View
AMC 10

1966
Rambler American Rogue - Full color 10" x 13" ad shows a grey-blue two-door Rogue parked against a background of white. The ad headline calls it "Racy! Rambler! Rogue! (the new 3R's). At the head of it's class". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. March 4, 1966
Life magazine
2
$7.50 View
AMC 5

1966
Rambler American 440 Wagon - Full color 10" x 13" ad describes how "This scrappy new American outclasses every other wagon in it's class". Pictured in the ad, parked on a slight incline, is a Red Station Wagon that is waiting for passengers. The text discusses six reasons that make Rambler a better deal that The Big Three.
January 21, 1966
Life magazine
2
$7.50
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AMC 15

1966
Rambler American - Full color 10" x 13" ad shows a red American with a white stripe down the driver's side. The ad headline claims "The winner - and still the lowest-priced car made in the U.S.A." and the caption states several things about this car. The text gives several astounding results from the '66 Pure Oil Performance Trials that lead one to believe that he will be riding with pride in the new American May 13, 1966
Life magazine
2
$7.50 View
AMC 6

1966
Ambassador Convertible - Full color 9 1/2" x 13 1/2" ad for a low priced luxury convertible. The ad headline announces "The Ambassador! Now you can have your first luxury convertible five years sooner". Under this is a side-view picture of a Red '66 Ambassador 990 from the sides and captions claiming that it has "Coil-spring seats, like Cadillac. Double-safety brakes, like Cadillac. Price? Like Impala, Fury, Galaxie". The text lists seven more features that you would expect to find only on a Cadillac, Imperial or a Continental. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1965
Life magazine
1
$7.50
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AMC 39

1966
American Motors Ambassador 990Convertible - Full color 9 1/2" x 13" ad has a photo of a Green convertible parked pointing left with the top down against a dark blue background. The ad headline asks "Why wait for your first luxury convertible...you're only young once.". The ad mentions several features that are "like Cadillac" yet a price "like Impala, Fury, Galaxie". The text mentions more of the features, safety and comfort, and the two engines that were available.
April 29, 1966
Life magazine
3
$7.50
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AMC 26

1966
American Motors Ambassador DPL - Full color 10" x 13" ad has a picture of a blue two-door with the headline "Don't be the last young man on your block to own his first luxury car." then urges you to "Hurry" because "Ambassador sales have tripled." The text compares the luxuries of this car with a Cadillac while the price remanin lower than a Impala, Fury or a Galaxie. They also make several references to the quality being built in, not just added on.
June 10, 1966
Life magazine
3
$7.50
View
AMC 13

1966
American Motors - Full color 9 1/2" x 13 1/2" ad that highlights the winning performances of their cars in the '66 Pure Oil Performance Trials while still being the "lowest-priced car made in the USA." Pictured in the ad is a Red American 220 Two-Door with a white racing stripe down the driver's side and the text gives details about the tests that Rambler managed to win. They finished first and second in the acceleration test from 25-70 MPH for their class and logged 24.5 mpg in the Economy Test. They claimed that "every minute of every woeking day, two more families make their choice a new American Motors car."
May 13, 1966
Life magazine
2
$7.50
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AMC 51

1967
American Motors - Full color 10" x 13" ad shows a family with a new Rambler American 220 Wagon, a Rogue Convertible and a 220 2-Door Sedan.
December 2, 1966
Life magazine
1
$7.50
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AMC 14

1967
Rambler American - Black and white 9 1/2" x 13 1/2" ad that details how the American Motors Company is going to lower the price of their American models even more than they already have. The picture at the top of the page shows a group of cars to the left and a group to the right with a space in the middle while the headline unveils "Now, from American Motors, the car that wasn't there." The text contains a message from Roy D. Chapin, Jr., who was the Chairman of the Board of AMC at that time in which he outlines their plan. They have realized that there has been no American-made car available for under $2,000 for some time. He, and the company, have decided to change that by making no unnecessary changes to the American models in an effort to cut costs. They have already lowered the price of the American 220 2-Door Sedan from $2,073 to $1,839 and it still has the superiorty over the foreign cars that it has always had. There is a chart at the bottom of the page that compares the Rambler American to other cars, foreign and domestic.
March 3, 1967
Life magazine
1
$7.50
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AMC 52

1967
American Motors Ambassador - Full color 9 3/4" x 12 1/2" ad has a photo of an Off-white four-door driving through a city street on a lane that is covered with a red carpet. The ad headline claims this car has "The Red Carpet Ride". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1967
Look magazine
1
$7.50
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AMC 24

1967
AMC Rebel 550 Sports Sedan - Full color 10" x 13" ad shows a yellow two-door Rebel going through a tunnel. The ad headline describes the "Rebel 550 Sports Sedan: more excitement machine for your money!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. January 20, 1967
Life magazine &
January 24, 1967
Look magazine
2
$7.50 View
AMC 4

1967
AMC Rebel SST - Full color 10" x 13" ad that highlights the Rebel, one of what they refer to as "The Now Cars". In this ad there is a picture of a well-dressed couple driving their White Two-Door Rebel in an evening while dressed in evening clothes. The ad says that "Now - Rebel SST. Hardcover edition of the first Excitement Machines in the intermediate class! Engines for Now, innovations for Now, excitement for NOW! Cars for Now that never existed before!". The text also refers to the "Rebel size for Now" and the "Rebel safety for Now". The text for these highlights mentions many different options that were available in these cars. October 14, 1966
Life magazine
2
$7.50 View
AMC 8

1968
AMX - Full color 15 1/2" x 10 3/4" Two-Page ad for the car that is so good that AMC expects, or hopes, to have more demand for it than they can produce. There is a picture of this car taken from the front and the headline claims that "The new AMX will be sold as democratically as possible" The text is filled with questions and answers with sections such as: What is it?, The Engine. One size fits all, Handling, You. The Layman, Are two seats enough?, AMX Inner Space, AMX Inner Space-Part II, AMX Outer Space, Will AMX number 14 be more valuable than AMX number 777? and Test Drive. There is also a coupon to get more information coming your way.
May 1968
Playboy
0
$8.00
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AMC 57

Temporarily
Sold Out

1968
AMX - Full color 7 1/4" x 10 1/2" ad that talks about the American Motors AMX using Champion Spark Plugs to shatter a total of 106 national and international speed records. There is a picture of the AMX, painted in a Red, White and Blue color scheme, being driven around the track at a high speed. The text said that two different size engines were used and the car was driven by a team of drivers led by Craig Breedlove.
July 1968
Hot Rod
1
$7.50
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Champion 35
/ AMC

1969
American Motors Rebel - Black and white 9 1/2" x 12 1/2" ad has a sideview photo of a Rebel 2-Door Hardtop. The ad headline claims this is "An intermediate-sized car for the price of a compact" and has a price of $2,496 placed over the photo of the car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 14, 1969
Life magazine
1
$7.50
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AMC 22

1969
AMC Javelin SST - Full color 10" x 13" ad shows a man standing with his arms folded against a red Javelin with a black top May 27, 1969
Look magazine
1
$7.50 View
AMC 7

1971
Gremlin - Black and white 9 1/2" x 12" ad that has a photo of a Gremlin shown from the rear. The ad headline warns you that "After you consider the advantages of a Gremlin, you may not buy a Pinto or a Vega." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1971
Life magazine
1
$7.50
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AMC 28

1971
Javelin - Black and white 9 1/2" x 12" ad for the sports car that is supposed to look like a car from the future. Over a picture of a Javelin parked on a field is the headline claiming that "All sporty cars look pretty much the same, cost pretty much the same, and act pretty much the same. Except the 1980 looking Javelin". The text ponders the lack-of-individuality in sports cars before beginning to talk about the Javelin. The text describes many of the features and gives a basic list price of $2879.
April 2, 1971
Life magazine
2
$7.50
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AMC 42

1972
Javelin-AMX - Full color 7 1/4" x 10 3/4" ad for the AMC version of a race car. The ad has a picture of a Green Javelin-AMX with gold trim coming at the camera on a blacktop highway. The ad headline calls it "The closest you can come to owning the Trans-Am Champion" and the ad talks about how Mark Donohue raced his version of the Javelin-AMX last year to the SCAA Trans-Am Championship. The ad also talks about some of the customer satisfaction features that AMC was using to try and keep afloat.
February 1972
Hot Rod
1
$7.50
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AMC 35

1972
Cardin Javelin - Full color 7 1/2" x 10 3/4" ad for this sporty car with a Pierre Cardin interior. The ad shows a large interior view and a smaller exterior view under the ad headline "Introducing the Cardin Javelin".
April 1972
Playboy
1
$7.50
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AMC 20

1972
Gremlin X with a 304 - Full color 7 1/2" x 10 3/4" ad that features a photo of a red Gremlin driving on an asphalt road through the woods. The ad headline introduces "A Gremlin with the heart of a Javelin. The Gremlin X with a 304 V-8."
May 1972
Playboy
1
$7.50
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AMC 19

1972
Hornet - Full color 10" x 13" ad for this car that is tough yet economical. There is a picture of three people standing next to a Green Two-Door Hornet that is parked on a construction site where a bridge is in the process of being installed. The ad headline claims that "It's not our strong guarantee that makes our Hornet a tough little car" and the ad text talks about some of the methods they used to make it so. The text also claims that to keep this possible they have "made 10 major engineering improvements this year."
May 5, 1972
Life magazine
2
$7.50
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AMC 40

1973
Levi's Gremlin - Full color 7 1/2" x 10 3/4" ad for the car from AMC that has upholstery like blue denim Levi's. The picture shows one of these cars getting the once-over by a group of young men as the headline tells us "Levi's Gremlin, with seats of the pants." The text tells us that both front seats will have the famous Levi tab on them but, otherwise, these are the same Gremlins' that we have all learned to love, or like. And, least anyone should worry, the warranty on this car extends to the Levi upholstery.
November 1972
Playboy
0
$8.00
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AMC 58

Temporarily
Sold Out

1973
AMC Javelin - Full color 8" x 10 3/4" ad for the car that's winning races. There is a picture of a Blue Javelin parked with an affectionate couple leaning on the passenger's side and the headline saying that "It's nice to know you're driving the winner". The text explains that Javelin has just won it's "second Trans Am Championship in a row". The text goes on to mention that it has more to offer than the ability to win races and talks about the room in the back and the Buyer protection Plan.
April 1973
Car Craft
1
$7.50
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AMC 41

1975
AMC Pacer - Full color two-page 15 3/4" x 11" ad for this unique wagon with all the windows. The ad has a photo of a Yellow Pacer being driven safely down a curving mountain road. The ad headline assures you that "You only ride like a Pacer if you're wide like a Pacer And with the Pacer you get the wide coverage".
July 1975
Playboy
0
$7.50
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AMC 29

Temporarily
Sold Out

1987
Eagle - Full color ten-page Dealer Brochure for this vehicle distributed by the American Motors Sales Corporation. There are a pair of pages describing how it is Hustlin', Relaxin', Loadin', Haulin' and Pickin' followed by a full page of Features and Options.
Dealer
1
$9.00
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AMC 54









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