Refrigerator Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by manufacturer and then in chronological order with the oldest ads first.


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PAYPAL

Black and white 7 3/4" x 11 1/2" ad for the fact that "Now science gives you 3rd Stage in Refrigeration". The ad identifies the 1st stage as being the Ice Box, the 2nd stage as being the mechanical refrigerator and now the air-conditioned Ice refrigerator. The ad has a picture of a mother pouring milk for her two kids with a Beautiful Air-Conditioned Ice Refrigerator in the background, a unit that only cost $54.50. The ad talks about how much longer a block of ice will last and if you have any questions you can ask your local Ice Service Man.
July 1937
Better Homes & Gardens
1
$9.00
View Appliance 80


Black and white 9" x 12 1/2" ad that declares ICE IS TOPS in modern scientific refrigeration. The text in the ad tries to make a case for the fact that melting ice provides more benefits and keeps your food better. A last ditch effort to sell product even though electric refrigerators were available. The ad talks about the price of a unit is anywhere from $29.50 to $94.50 and a servicing of ice last three to five days or longer.
April 1939
Better Homes & Gardens
1
$8.50
View Appliance 34

Admiral
Black and white 8 1/2" x 11" ad for their Dual-Temp Refrigerators that require no defrosting. The ad has a picture of a worried father who has crept into the darkened kitchen to investigate a noise in the middle of the night. His flashlight reveals his two pajama-clad young daughters holding the refrigerator door open with one hand while they hold their dolls in the other. The ad talks about the four features that you got when you bought one of these. You got a Dual-Temp Home Freezer, a Dual-Temp Moist Cold Compartment, a Dual-Temp Sterilamp to kill germs and a Dual-Temp Moistrol. The ad also mentions the Admiral Electric Range.
April 1948
Farm Journal
1
$8.00
View Appliance 73

Admiral
Full color 9 1/2" x 13" ad for their Dual-Temp unit that does not require defrosting. The top of the ad has pictures of two different bowls of strawberries that were placed, uncovered, into different model refrigerators. The bowl on the left (Admiral Dual-Temp) contains strawberries that look as fresh as you would possible want them to look and the bowl on the right (a competitors model) holds limp and dark-colored berries. The ad text tries to explain the engineering secrets that help achieve this food preservation magic. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
1
$8.00
View Appliance 77

Admiral
Full color 7 3/4" x 11" ad for their Dual-Temp Refrigerator. The headline claims this unit will require "No Defrosting! No De-freezing! No Dried Out Foods!" and shows samples of foods frozen on "other" units and foods frozen the Dual-Temp Way. We see a picture of a Model No. 1191 unit with the door open and the neatly arranged foods on display and the text makes the normal claims about its superiority. The big unit is capable of holding 72 pounds of food with temperatures ranging down to 52 below freezing. When I first read the ad I thought, "Wow, 52 below zero" but then I re-read it and saw that it said 52 below freezing or -20. Tricky. The prices for these units began at $199.95 for a 7 1/2 cu. ft. unit.
April 1951
Good Housekeeping
1
$8.00
View Appliance 188

Admiral
Full color 10" x 12" ad showing their Model 1191. This model advertises that it causes "No Defrosting! No De-Freezing! No Dried Out Foods!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1951
McCall's
1
$8.00
View Appliance 24

Admiral
Full color 9" x 13" ad for their Dual-Temp Refrigerators. The ad has a picture of a Model 1191 Dual-Temp Refrigerator with the door open showing just how much food an 11 cu. ft. unit can hold. The headline promises "No Defrosting! No De-Freezing! No Dried Out Foods!" with this baby and the text claims that the freezer was capable of getting down to 52 degrees below zero. It mentions that the prices begin as low as $199.95 for a 7 1/2 Cu. Ft. unit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1951
Woman's Home Companion
1
$8.00
View Appliance 67

Admiral
Full color 9 1/2" x 13" ad for their new line of refrigerators that have No Wasted Space. Shown in the ad is the 11.3 Cu. Ft. Model 1181 with the door open so the amount of items that can be stored in this unit are obvious. The ad has a drawing of two bushel baskets filled with produce and bottles and the headline that claims this refrigerator "Holds 2 extra bushels because there's No Wasted Space". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$8.00
View Appliance 48

Admiral
Full color 9 1/2" x 13" ad for their Dual-Temp Refrigerator. The main picture in the ad has two spoons presented for your approval, each holding five peas that were stored in a different refrigerator and the headline asks "Which peas were kept in an Admiral? and the caption gives evidence that the appealing ones were kept in an Admiral. The smaller picture shows this new unit with both doors opened while making the claim that "Foods don't dry out in an Admiral Dual-Temp" and the text makes the claim that now "Dish covers aren't needed!".
April 1953
Woman's Home Companion
1
$8.00
View Appliance 150

Admiral
Full color two-page 18 1/2" x 12 1/2" ad for their New Freezer with a Pantry Door. The ad has several pictures including a large one of the Model 14U90 which is advertised as being able to hold 13.6 gr. cu. ft.. There is also a smaller picture of the Model 9U50 which is advertised as being able to hold 8.7 gr. cu. ft. and both of these pictures show the units with the doors open so that how things can be packed is very evident. The ad talks about the "...Exclusive '57 Features for the best in freezer living!" and lists things like Every shelf a sub-zero freezing shelf, that Cold circulates throughout the freezer, that Frozen food and juices are extra handy and that it has New Recessed Deep-Capacity Door Shelves and that prices start at $179.95. Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
1
$7.50
View Appliance 95

Admiral
Full color 9 1/2" x 13 1/2" ad for their Dual-Temp Refrigerators. This ad highlights the years of experience that Admiral has in making a refrigerator that DOES NOT NEED DEFROSTING. There is a smaller picture of an ad that Admiral ran in 1950 for the same type refrigerator and reminds us they have been using the same principles since 1939. The larger picture in the ad shows their Model 18RF95 with the doors opened to display the contents. Smaller pictures call attention to features such as Swing Out Shelves, Magic Ray Air Freshener, True Built-In Design and Swing Out Freezer Baskets.
March 26, 1960
Saturday Evening Post
1
$7.50
View Appliance 174

Admiral
Full color 10" x 13" ad for the new Admiral Duplex refrigerator. The ad contains a photo of how big it looks with the doors opened and mentions that it is available in four different sizes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 19, 1966
Life magazine
1
$7.50
View Appliance 41

Amana
Three color 4 3/4" x 10 3/4" ad for their Food Freezers. We see a picture of an Upright Model with the door providing access to not more than 60% of the frontage and a drawing of a Chest Model with the lid open so the baskets going all the way from left to right can be seen. The text mentions some of the benefits that having frozen food will provide for a "family" and says that Amana has models from 6 to 25 cubic feet and able to hold from 200 to 875 pounds of food. The ad has two sayings that were used by Amana claiming to be famous "For Distinguished Service" and to be "Backed by a Century-Old Tradition of Fine Craftsmanship".
April 1951
Good Housekeeping
1
$8.00
View Appliance 186

Amana
Full color 10" x 12 1/2" ad which claims that The smallest refrigerator we make is in the big, new 16.7 cubic ft. refrigerator we make". The ad text talks about their new meat keeper. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 24, 1967
Life magazine
1
$7.50
View Appliance 25

Ben-Hur
Black and white 7 3/4" x 11" ad for their Freezers. There is a picture of a chest freezer with the lid open to display the frozen items neatly stacked to the top under the headline identifying it as "America's Finest". The text mentions five models available including Chest sizes of 9, 13.2, 16.8 and 20 cubic feet and a 20 cubic foot Upright Space-Saver.
February 1953
Farm Journal
1
$8.00
View Appliance 178

Crosley
Full color 10" x 14" ad for the 8 Models available this year, all with the Shelvador. The ad has a picture of two ladies and a man looking at the Model DA-11 which is having it's door held open so the quantity of food that this 10.5 cu. ft. unit can hold is evident. The ad headline claims that "the '49 Crosley's got the Woman's Angle! Twice as much Food where you want it..in front in sight in reach". The ad talks about items that will appeal to a woman's viewpoint under the headings "Talk about extra room...", "And this freezer compartment..." and "So many conveniences..." while there is also a section that discusses "And from the man's angle..." which brings up many of the construction features. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1949
Life magazine
1
$8.00
View Appliance 68

Crosley
Full color 10" x 14" ad for their Shelvador Refrigerators that come with Automatic Defrosting. The ad has a picture of a formally dressed couple holding the door of their Crosley open and admiring the Frost-Free interior. The lady points her thumb at the freezer as her husband smiles from behind the open door where samples of Canada Dry and Dr. Pepper can be seen along with other food items. The ad headline claims that this unit "Defrosts itself in 2 to 10 minutes" and that "Only the new 1951 Shelvador offers you 'Care-Free' Automatic Defrosting". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 27, 1950
Life magazine
1
$8.00
View Appliance 69

Crosley
Full color 9" x 12" ad for their Shelvador Freezers. The ad has a picture of a mother, with help from her son, taking items from their Model SCF-8 freezer. The mother is holding a box of frozen spinach that she has just pulled out of the unique shelving section in the lid and the boy is holding something that may be the New-Fashioned Ice Cream Freezer that is supposed to sit inside the freezer and automatically makes ice cream. The ad headline calls it "A wonderful New Idea in Home Freezers! Crosley Shelvador Freezer". The ad describes some of the features their freezers were blessed with. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1951
Better Homes & Gardens
1
$8.00
View Appliance 58

Crosley
Full color 9" x 12" ad for their Shelvador model of refrigerator. The ad has a picture of a couple in the bathrobes standing on front of their Crosley Model CAC-11 that the husband is holding the door open to. The lady is drinking a glass filled with cold milk and the husband is holding a sandwich in the hand that is not holding the refrigerator door. The ad headline claims "- and your Crosley defrosts itself while you sleep" and the ad text attempts to explain the automatic process. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1951
Better Homes & Gardens
0
$8.00
View Appliance 57

Sold Out -
Looking for Replacement

Crosley
Full color 10" x 14" ad for the Refrigerator with Automatic Defrosting that is also Fashionable. The ad has a formally dressed couple standing in front of an empty Model CAC-11 unit that the man is holding the door open on. Hanging above this door is a golden medal of some sort and the ad headline announces that "The Fashion Academy Gold Medal Award again goes to Shelvador!" and, to the lucky people who purchase this unit, "And to you goes the convenience of 'Care-Free' Automatic Defrosting". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 12, 1951
Life magazine
1
$8.00
View Appliance 71

Crosley
Full color 10" x 14" ad for their Shelvador Refrigerator with the Automatic Defrosting feature. This ad, which is a larger version of another ad on this page, has a picture of a couple in bathrobes standing in front of the open door of their Model CAC-11 having a midnight snack. The ad headline tells us "-and your Crosley defrosts itself while you sleep!" and "Yes, see how Shelvador does a complete job of defrosting...automatically!". Among the food items that are stocked in this unit are bottles of Pepsi, Coca-Cola, Snider's, A.1 and Helman's. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1951
Life magazine
1
$8.00
View Appliance 70

Crosley
Full color 9 1/2" x 14" ad for their "Fresh and Frozen Food Centers". The ad says these are "specially designed for Supermarket Shoppers" and the picture shows a lady taking items directly from her shopping cart and putting them into her Crosley. The ad shows and talks about the Crosley Shelvador Twins and the Crosley Duo Shelvador. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$7.50
View Appliance 130

Deepfreeze
Black and white 8 3/4" x 12" ad that explains why the Deepfreeze Motor Products Corporation is not able to supply the general public with new freezers for their homes while the battles against the Axis rages on. There is a picture of an American PT boat charging with guns blazing through a section of sea filled with burning ships and enemy planes. The headline starts by saying that "One Good Reason you haven't a new Deepfreeze today..." and the text continues by mentioning the Deepfreeze units that are built into these boats to provide "quick frozen foods for fighting men" and "to preserve vital serums that save fighters' lives". It also talks about how the existing units that people have in their homes can be used to handle what comes out of the Victory Gardens that every practical American was supposed to have. There is a drawing of a lady standing behind her Deepfreeze unit, looking nothing like what we are used to, and mention is made urging "Dealers and Distributors: Interested in after-victory sales ot Deepfreeze" to inquire now for postwar planning.
December 1943
Better Homes & Gardens
1
$8.00
View Appliance / Wartime

Deepfreeze
Full color 9" x 12" ad has a huge headline proclaiming Food Bank. Overlaid on this headline is a drawing of a jovial lady reading the manual supplied with her product and adding another food item to be frozen. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1950
Better Homes & Garden
0
$8.00
View Appliance 31

Sold Out -
Looking for Replacement

Deepfreeze
Black and white 7 1/2" x 10 3/4" ad for their Home Freezers. We see a picture of a lady standing next to the open lid of her Model C-13 freezer and holding up some meat that she has just removed from this unit. Her husband and young son, with dog, are in the picture too as the caption claims that the unit will hold "over 450 lbs of assorted foods". The headline reminds us that it "Costs you less to eat the best with this genuine Deepfreeze Home Freezer!" and there are smaller pictures at the bottom of the ad that show different featuers on this unit including the Silent Signal which lights up when the power is on and changes color when the temperature inside becomes too high. It also shows a small picture of a New Refrigerator that Deepfreeze has come out with. The text discusses the increased variety your menus will assume having this unit and how the quality of your frozen foods will be imporved.
February 1953
Farm Journal
1
$8.00
View Appliance176

Fairbanks-Morse
Black and white 9 1/2" x 13 1/2" ad for their Refrigerators with the Conservador. The headline exclaims "GONE!...the Penalty of the Open Door" and explains just what the Conservador really is. Knowing that so much energy is wasted by constant opening of the refrigerator door to get different things Fairbanks-Morse decided to make a refrigerator that has an inner door, one with places to hold those popular items. The outer door can be opened and something popular can be removed from the Conservador without having to fill the refrigerator with warm air from the outside. The text explains that to open the Conservador requires nothing more than the touch of a button and proudly mentions that there is a patent pending on this idea. The ad also mentions "Other Outstanding Features" on their refrigerators and has a list of companies and the cities they distribute this product.
Fabruary 23, 1935
Saturday Evening Post
1
$8.50
View Appliance 191

Frigidaire
Black and white 7 1/2" x 11 1/2" ad for the fact that their refrigerators now come with a Hydrator. This, it is carefully explained, is a "moist air compartment" that "gives lettuce and celery that 'fresh from the garden taste". The picture indicates that it is a drawer that had a lid on it to help achieve this amazing storage feat. The ad also mentions that these refrigerators came equipped with Cold Control that permitted the extra power that Frigidaire generated to be "used for faster freezing of ice and deserts". It also claimed that these units were made from "rust-proof Porcelain-on-steel inside and out".
March 1930
Better Homes & Gardens
1
$9.00
View Appliance 85

Frigidaire
Full color 8 3/4" x 12" ad for their Electric Refrigerator. There is a picture of two ladies in the kitchen of one of them and the visitor is sitting in a chair caressing the door of her friends white Frigidaire. The headline calls it "Strikingly beautiful in sparkling white Porcelain" and claims that "Frigidaire offers a new standard of Advanced Refrigeration". The text is addressed "To a Husband who has finally promised to part with good money for an electric refrigerator" and talks about the economy and beauty of these units before getting into some of the technical aspects of it.
May 1931
The American Home
0
$9.00
View Appliance 170

Sold Out -
Looking for Replacement

Frigidaire
Full color 9" x 12" ad that emphasizes the Low Prices that Frigidaire was charging for their products. Over a small picture of a unit shown with the door open is the headline "Effective at once! Frigidaire announces...New Low Prices". Other phrases in this ad, indicating an urgent need to move product, are "Worthwhile savings", "Reductions apply to all models" and "Prices of Frigidaire equipment for commercial uses also materially reduced". It also brings to your attention the facts that these products are "Guaranteed for 3 Years" and that this was a General Motors product. Such a short time after the stock market crash of 1929 I can imagine that many manufacturers were feeling the crunch of lower sales.
November 1931
The American Home
0
$9.00
View Appliance 169

Sold Out -
Looking for Replacement

Frigidaire
Black and white 10" x 13" ad that makes the announcement that "Frigidaire and General Motors present the World's first 'Cold-Wall' Refrigerator. Built on an Entirely New Principle!". The top picture shows three women and a man comparing peas that have been kept in refrigerators for 7 days, one group in a normal refrigerator and the other group in the new "Cold-Wall" refrigerator from Frigidaire and as the ad says "Look at the amazing difference!". There is a picture of one of these units, a drawing that purports to explain "How amazing "Cold-Wall" Principle works" and another picture that shows their Quickube Ice Trays. The text explains some of the ways that food keeps better and claims that you will be convinced within five minutes of seeing this unit in the store. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 27, 1939
Life magazine
1
$8.50
View Appliance 123

Frigidaire
Black and white 9 1/2" x 12 1/2" ad for the World's first "Cold-Wall" Refrigerator. Shown in the ad are examples of food stored for seven days in two different refrigerators. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1939
Better Homes and Gardens
0
$8.50
View Appliance 14

Sold Out -
Looking for Replacement

Frigidaire
Full color 9" x 12" ad for their new models for '41. The ad mentions several different models and gives prices for each. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1941
Better Homes & Gardens
1
$8.00
View Appliance 18

Frigidaire
Full color 10" x 13 1/2" ad for this line of refrigerators made by General Motors. The ad has a picture drawn by Albert Dorne of a young mother throwing a party for a group of young children. Three of the children have gathered around the open door of her new Frigidaire where she is removing two quarts of ice cream and two girls are "window shopping" for their next meal. The ad headline asks "Do you want these advantages in Your next refrigerator?" and the text describes many of the features that were being offered. This ad, which came out after Germany had surrendered but while the war was still going on with Japan, talks about "Victory is our business" and indicated that the features described will be available when production of non-war materials resumes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1945
McCall's
1
$9.00
View Appliance / Dorne

Frigidaire
Full color 9 1/2" x 14" ad for the features that were going to be available in the first new refrigerators off the line. There is a picture drawn by Albert Dorne of a lady leaning against the open door of her fully stocked Frigidaire refrigerator watching two men marvel at the quality of the items that have been stored in it. The ad headline asks "Do you hope to get these benefits in your next refrigerator?" and the ad text talks about some of the advances and improvements that had been made during the time of World War II. This ad came out right about the time that the war was ended and was meant to excite the buyers about what they could be expected to spend their money on. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1945
McCall's
1
$9.00
View Appliance / Dorne

Frigidaire
Full color 9 1/2" x 13 1/2" ad that calls attention to their new Refrigerator and Electric Range. The top picture in the ad shows a lady reaching into her tightly packed Frigidaire Refrigerator in an attempt to take something out. In this picture she is looking back over her shoulder and letting "her fingers do the walking" because, as tightly packed as this unit is, finding something not on the front would be a matter of luck. The headline says "Here's the Refrigerator that gives you ALL these advantages!" and the text mentions features and general claims. The bottom part of the ad asks you to "See what's new in the New Frigidaire Electric Range" and the picture shows one woman holding the door open so another woman can see the several different dishes she is cooking at the same time. The text mentions some new features and comforts that will make your meal preparing easier. The ad also says that "You're twice as sure with Two Great Names" then reminds us that Frigidaire is "Made only by General Motors".
October 1945
McCall's
1
$8.00
View Frigidaire Oven / Refrigerator

Frigidaire
Full color 9 1/2" x 13" ad for their Cold-Wall Refrigerators and Freezers. The ad has an Albert Dorne drawing of a slim lady who has opened the door to her refrigerator and is picking a few items out from her neatly-packed, full-to-the-brim refrigerator. The ad headline says "You'll say we made it just for you - This new Frigidaire Cold-Wall" and the captions on the side talk about the Room galore, explains what Cold-Wall is and talks about the Meter-Miser. There is a smaller picture that shows a little girl getting some items out of a chest freezer and gives some general information about it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1947
McCall's
1
$9.00
View Appliance / Dorne

Frigidaire
Full color 9 1/2" x 13" ad for their Electric Ranges and their Cold Wall Refrigerators. The top picture shows two ladies leaning over the top of a Frigidaire Electric Range and looking at the items that are cooking on the oven racks that have been pulled out. The ad headline claims there are "So many reasons why you'll want this new Frigidaire Electric Range" and proceeds to list five of them. The bottom picture shows a lady swooning at the thought of a Frigidaire Cold Wall which she envisions filled with her own food. This headline has her thinking "I just saw the new Frigidaire Cold-Wall" and gives descriptions of some of the features that made it desireable. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1947
McCall's
1
$8.00
View Frigidaire Oven / Refrigerator

Frigidaire
Full color 9 1/2" x 13" ad for the new Frigidaire Imperial Refrigerator. The ad has a pair of pictures of two ladies in the kitchen of one of them. In the top picture the younger lady is pointing out the attractive appearance of this unit to an older lady and in the other picture she has flung the doors open and is pointing proudly at how much it will hold. The ad headline touts "Look what's new Outside! Look what's new Inside! You can't match a Frigidaire" and the ad contains a list of 18 different ways that this unit will give you New beauty, Convenience, Economy and Dependability. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
1
$8.00
View Appliance 76

Frigidaire
Full color 9 1/2" x 13" ad for their new Refrigerator. The ad has a drawing of a housewife standing in front of a refrigerator that has both doors open so she can look in at how full it is and several smaller drawings of various features. The ad headline states that "The new and different 2-door Frigidaire Imperial!" is "Made for once-a-week shopping". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1951
Life magazine
1
$8.00
View Appliance 45

Frigidaire
Full color 10" x 13" ad for the Frigidaire Imperial Refrigerator. The ad shows a lady demonstrating the different features of this unit.
October 8, 1951
Life magazine
0
$8.00
View Appliances 1

Sold Out -
Looking for Replacement

Frigidaire
Black and white 7 3/4" x 10 3/4" ad for their Cycla-matic Refrigerators. There is a picture of the Imperial 10.6 cu.ft. model with the door open and stocked with groceries. There is another picture that shows the Freezer section of the unit and calls attention to the "thick, all-around insulation". The bottom picture shows that all of the shelves roll out for convenient access to all of your stored items. The text talks about these features plus the Cycla-matic Defrosting, the Super-Safe Levelcold, the Super-automatic service and the Super-power. The text claims that when you go to your Frigidaire dealer, "It takes just 7 minutes to hear the whole wonderful story".
September 1952
Good Housekeeping
1
$8.00
View Appliance 224

Frigidaire
Full color 9 1/2" x 13" ad for their Cycla-matic Refrigerators which the ad calls the "Finest of 15 million Frigidaires". The ad has a picture of a lady demonstrating the fact that "All the shelves roll out in the new Cycla-matic Frigidaire" as she stands in front of the open door with every shelf pulled out and both of the drawers too and the unit did not tip over. The three smaller pictures call your attention to features that bear further analysis. The captions ask you to "See this big, true food freezer!", to "See the only heatless automatic defrosting!" and to "See exclusive Levelcold - produced by the Meter-Miser!". We are also told that "Many models have Lifetime Porcelain Finish inside and out".
September 1952
McCall's
1
$8.00
View Appliance 208

Frigidaire
Full color 10" x 14" ad for their Cycla-matic Refrigerator. The headline introduces "The Cycla-matic Frigidaire with the NEW IDEAS was made for today's new, exciting way of living" and the claim is made that "It;s a true food freezer plus a roomy refrigerator - with a new kind of automatic defrosting". There is a picture showing the full refrigerator with both doors open and smaller pictures that illustrate the New ideas in a food freezer, the New ideas in automatic defrosting and the New ideas in fresh food storage that this unit offers.
April 1953
Woman's Home Companion
1
$8.00
View Appliance 152

Frigidaire
Full color 9" x 12" ad for the fact that these refrigerators not only are dependable but they also look special. The ad has a picture of a lady in a formal gown standing next to a Model S-124-57 refrigerator with the door open and she is slowly pulling her elbow-length gloves off. The ad headline for this scene says that "Frigidaire matches Beauty with Bounty" and the claim is made that "There's more for your money in every way in a Frigidaire Sheer Look Refrigerator". The ad also claims that their refrigerators have "More usable shelf area" and has examples to demonstrate how. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
0
$7.50
View Appliance 97

Sold Out -
Looking for Replacement

Frigidaire
Full color 10" x 13" ad shows a lady wearing a crown getting ice cubes from her frost-free refrigerator. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1959
Life magazine
1
$7.50
View Appliances 7

Frigidaire
Full color 10" x 14" ad for the Family Frigidaire refrigerator. There is a picture with a red background of a little girl in a pink dress climbing up on a stepstool to open the freezer door on a Pink Frigidaire refrigerator. She is reaching in and removing a popsicle from among the items packed safely away as the headline asks "what else do they step up to so often...except Mother?" as the next picture shows a pair of motherly hands rearranging the bow on this little girl's hair as she sullenly chews on her reward. The text talks about the Frost-Free features of this product and how it makes it easier to pull out one item at a time. There is another picture of this little girl holding the refrigerator door open of the Model FPI-14T-64 unit so the buying public can see how full they can expect to fill it once they buy one.
March 27, 1964
&
July 24, 1964
Life magazine
2
$7.50
View Appliance 142

Frigidaire
Full color 10" x 13" ad announces Space Age Refrigeration!. The ad shows a lady with a weird space helmet sitting on top of the refrigerator. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 18, 1966
Life magazine
0
$7.50
View Appliance 13

Sold Out -
Looking for Replacement

Frigidaire
Full color 10" x 12 1/2" ad for their Gemini 19 side by side refrigerator. Shown in the ad are two ladies wearing fantasy space helmets holding each door open. The ad headline describes this as "Another Frigidaire Space Age Advance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 20, 1966
Life magazine
0
$7.50
View Appliance 27

Sold Out -
Looking for Replacement

Frigidaire
Full color 10" x 13" ad that proudly refers to the long history and proven reliability of the Frigidaire Refrigerator. There is a picture of a crowded street early in the last century and a wood-sided Frigidaire is being unloaded and prepared to be hauled to the proper apartment. A policeman is watching intently as children and adults gather around to view this marvel. The headline claims that "In 1918 we made the only Frigidaire refrigerator. We still do." The text talks about the company's unhappiness with a refrigerator being refered to as a Frigidaire when it is someone elses brand. They feel that they make the best product and claim that some of the early models are still in use.
August 18, 1972
Life magazine
1
$7.50
View Appliance 223

General Electric
Full color 7 1/2" x 11 1/2" ad for the refrigerator that won't make noise like the other ones do. The ad has a picture of a lady opening the door and displaying the contents to her friend who is sitting in a chair parked in front of the refrigerator and she is saying "It is not only quiet now...but will remain quiet always because all the machinery is sealed up tight, hermetically sealed...and permanently oiled". The ad tries to explain some of the mechanics and claims that "Of the hundreds of thousands of General Electric Refrigerator owners, not one has paid a solitary cent for service - not for three whole years".
March 1930
Better Homes & Gardens
1
$9.00
View Appliance 88

General Electric
Full color 8 3/4" x 12" ad for "The refrigerator with the Monitor Top". There is a picture of a housewife standing in front of her unit smiling as she holds up a birthday cake with four candles burning on top. The text mentions that this is "It's 4th Birthday" and that it "adds still another year to its matchless record of service". The text mentions the term hermetically sealed several times as it explains the advantages of this unit with prices starting at $205.00 at the factory. It mentions the color choices of white or white and the fact that time payments were available.
September 1930
The American Home
1
$9.00
View Appliance 171

General Electric
Full color 8 1/2" x 12" ad for their All-Steel Refrigerators. Under the headline that "You'll always be glad you bought a General Electric" is a picture of a couple looking at each other in surprise as a man with a pipe in his mouth stands singing as the door is opened on a Monitor Top unit. There are smaller pictures that show, with the doors closed, a Monitor Top unit and a Flatop. There is a little information about each unit in the captions of each picture and, for the Flatop, it mentions prices starting at $79.50. The text talks about items such as the lower electric bills, the "five years performance protection" and lists some of the Firsts that General Electric has been responsible for.
May 1936
The American Home
1
$8.50
View Appliance 166

General Electric
Black and white 8" x 11 1/4" ad for their Triple Thrift Refrigerator. The ad identifies the triple-thrift by saying you will "Save on Price, Current & Upkeep" and has a picture of a family looking one of these units over with a fine-tooth comb. The text does some describing of the features and the performance.
April 1937
Good Housekeeping
1
$8.50
View Appliance 116

General Electric
Full color 9 1/2" x 13" ad for their Two-Door Refrigerators. There is a picture of a kitchen where a housewife is hugging a man dressed in a Santa suit while a young child stands smiling while leaning against the 8-cubic-foot model NH-8E refrigerator that has both of it's doors open so that the readers can see just how many food items it can hold. The ad headline prepares us to hear the "Advantages only the two-door refrigerator offers - plus famed General Electric dependability!". The text talks about some of these reasons and there is another bit that tells us that if your dealer cannot deliver the refrigerator you purchase by Christmas they will give you a minature refrigerator to put under your tree. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1947
McCall's
1
$8.00
View Appliance 121

General Electric
Full color 7 1/4" x 10 3/4" ad for their 10-cubic-foot Space Maker Refrigerators. The headline says this is "The finest refrigerator for farm homes" and the picture under this headline shows a lady removing a bowl from her General Electric Refrigerator as the open door shows it packed so tightly with containers of the exact perfect size. The text explains that "what a farm family wants and needs in a refrigerator is different from what a city family wants and needs" and claims that "dependable, efficient refrigeration" and "efficient, economical operation" are most important. The ad shows "4 of more than 20 practical shelf arrangements offered in the G.E. Space Maker Refrigerator" and urges you to "Next time you're in town, see this great farm refrigerator at your G.E. retailer.
April 1948
Farm Journal
1
$8.00
View Appliance 204

General Electric
Full color 9 1/2" x 12" ad for their Refrigerator - Home Freezer Combination. There is a picture of a mother and daughter holding both doors on their unit open so that they can choose what to remove for the evening's meal. The ad headline tells us that this ad will tell us "What to look for...when you're looking for the all-time best!". The text describes many features that are offered on these units. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1949
Better Homes & Gardens
1
$8.00
View Appliance 122

General Electric
Full color 9 1/2" x 12 1/2" ad for the dependable General Electric Refrigerators. Shown in the ad is the Model LF-10 and it also shows all of the items the refrigerator can hold spread on the floor. This ad is larger than my scanner bed so the outer edges of the ad will not be visibile in the scanned view.
May 1951
McCall's
1
$8.00
View Appliance 9

General Electric
Full color 9 1/2" x 13" ad for their Spacemaker Refrigerator. Shown is a unit with the refrigerator door open and the freezer drawer pulled out so that the sheer mass of the contents can be seen. The ad headline brags "New from General Electric 88% more room inside...yet takes no more kitchen space". To demonstrate this claim there are two pictures of the same kitchen. The first one shows a 10 cu-ft model in the space for a refrigerator and the second picture shows this 18.8 cu-ft model fitting just as nicely in the space. The ad gives the dimensions, talks about the New Self-Filling Ice Tray and the fact there is ",,,no defrosting ever...with Frost-Guard!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 14, 1962
Look magazine
1
$7.50
View Appliance 132

General Electric
Full color 9 1/2" x 13" ad for The Self-Filling Ice Tray that was available on the Model TC-479 Spacemaker and Model TC-474. The headline states "How to have ice cubes without ever filling a tray" which leads into a series of eight pictures of a young boy trying to figure out just how those ice cubes actually get in there. His efforts to determine the cause ends up illustrating the roll-out freezer drawer and showing a picture of the entire unit at the end. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
$7.50
View Appliance 136

General Electric
Full color 9 1/2" x 13" ad for their Spacemaker refrigerators. There is a large picture at the top of the page showing a lady examining her unit. She has the refrigerator door wide open, the freezer drawer pulled and she has rotated one of the shelves out so she can get something from the rear. The headline claims that "This General Electric Spacemaker gives you almost twice the room inside" and the text claims that a 10-cu. ft. unit from the period 1948-52 took up the same amount of space in the kitchen as this 18.8 cu. ft. unit does. There are two smaller pictures at the bottom of the page that show the Self-Filling Ice Tray that come in these units and the new P-7 Master Oven that will automatically clean itself. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1964
Life magazine
1
$7.50
View Appliance 141

General Electric
Full color 10" x 13" ad for their new No Frost 15'. The ad mentions it's features and it's price of "about $299". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 25, 1965
Life magazine
1
$7.50
View Appliances 8

General Electric
Full color 9 1/2" x 13 1/2" ad for their No-Frost 16' Refrigerator. There are two views of Model TBF-16C in Yellow, the one shows the mother looking into the lower door which is the filled refrigerator. The other picture show a young girl reaching into the upper door which is where the freezer is and taking out a tray of ice cubes from the Auto-Fill Icemaker. You are assured of having plenty of ice, always, and the huge freezer is capable of holding 145 lbs. The text talks about the Adjusta-Shelves, the no-defrosting feature and the fact that the price is "Low".
April 15, 1966
Life magazine
1
$7.50
View Appliance 228

General Electric
Black and white 9 1/2" x 13" ad for their new No-Frost Refrigerators. Shown in the ad is a Model TBF21CN with both doors open and the numbers 1, 2, two number 3's and 4 appear in strategic locations in the ad. The headline introduces "The new General Electric Refrigerator. More on the top. More on the bottom, More on the doors. No more space on the floor". The numbers are expounded upon in the text by explaining "1) How Much More on the Top?", "2) How Much More on the Bottom?", "3) How Much More on the Doors?" and "4) How Much More Space on the Floor?". It discusses these answers and even mentions "The Invisible Benefit" which is the service you will receive if you ever need it.
August 18, 1972
Life magazine
1
$7.50
View Appliance 177

Harder-Freez
Three color 5" x 10 1/2" ad for the Home Freezers in their Golden Leisure Line. The ad has a drawing of a group of people standing around and looking up at a HUGE freezer that the caption says is "Superbly styled for beauty, for convenience". The text describes their abilities in general terms and mentions available Upright models of 15, 20, 25 and 36 cubic feet and Chest models with 15 or 20 cubic feet.
February 1953
Farm Journal
1
$8.00
View Appliance 175

Hotpoint
Three color 9" x 12" ad for their Electric Ranges and Refrigerators. The ad headline warns that "Before you buy...see the new 1939 Hotpoint Electric Ranges & Refrigerators". Below this are pictures of ladies showing their new units to admiring friends while the headline for the range text says "Go Modern all the Way on Cooking" and for the refrigerator it claims that "36 dvanced Features place Hotpoint Refrigerators far ahead in Value". There are more details about these units in the ad and a claim that "You can buy a Hotpoint Range or Refrigerator for as little as $1.19 per week". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1939
Better Homes & Gardens
1
$8.50
View Hotpoint Oven / Refrigerator

Hotpoint
Three color 8" x 10 3/4" ad that features a drawing of a lady and her husband looking into the open refrigerator and admiring all of the arrows pointing in with descriptions attached to them. The ad headline informs us that "Comparison Proves - the new Hotpoint a great refrigerator buy".
February 1946
Farm Journal
1
$8.00
View Appliance 39

Hotpoint
Full color 9 1/2" x 13 1/2" ad for their Electric Refrigerators. The banner headline says that "Hotpoint Electric Refrigerators...make good homes better!" and the ad doesn't make you wonder what they mean. The ad mentions and explains Better Health, Better Freezing, how they are Better Looking, you will be able to undertake Better Planning and they certainly have Better Features. The ad feels that three simple comparisons are all that you will need to convince you: Compare Quality, Compare Performance and then Compare Price. There is a picture of an unidentified unit shown in the ad filled with food and the door open so that the vast quantity of food that it is capable of holding is shown. Maybe vast is too strong of a word.
December 16, 1946
Life magazine
1
$8.00
View Appliance 214

Hotpoint
Full color 9 1/2" x 13 1/2" ad that urges you to "Point by Point - Compare Hotpoint". The ad has a picture of two ladies standing in front of a filled 10 cubic foot refrigerator and marvel at how much it is holding. The ad talks about the ten different models that were available and has smaller pictures of the hi-humidity drawers and the famous butter conditioner. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1949
Life magazine
0
$8.00
View Appliance 72

Sold Out -
Looking for Replacement

Hotpoint
Full color 9 1/2" x 12" ad for the units that were being introduced for 1950. The ad has a picture of a huge unit that has it's Freezer and Refrigerator open to expose it's contents to the large number of very small people who stand around the base. The ad headline claims that it is "Out in Front With Everything - New Hotpoint for '50 World's most convenient Refrigerator!". Pointing to different areas of the refrigerator are labels that call it "Out in Front for Completeness", "Out in Front with 'Super-Stor'" and "Out in Front for Convenience". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
1
$7.50
View Appliance 75

Hotpoint
Full color 9" x 12 1/2" ad for the incredible amount of storage in this 12". There is a picture of a lady sitting on a stool next to her Hotpoint that has both doors open and her floor littered with empty paper grocery bags that we are led to believe held what is now in the refrigerator. There is another picture that shows how full the freezer can be filled, 101 pounds, and the headline claims that "No other '12' stores so much food as this new Hotpoint 2-Door". The text mentions a few other features of their units and there is a small picture in the lower right corner of their 16 which is claimed to be "even bigger".
July 14, 1958
Life magazine
1
$7.50
View Appliance 218

Ice
Full color 9 1/2" x 13" ad for the thing that every refrigerator makes. This ad says that it is celebrating "one hundred years of ice progress" and the main headline asks "What three-letter word chills beverages without killing the taste?". The ad explains that "Genuine ice fills every cooling need" by listing When you entertain, When you shop, Home-made ice cream, Free money saver and the fact that Ice makes the picnic. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 14, 1950
Life magazine
1
$8.00
View Appliance 92

International Harvester
Full color 7 3/4" x 11" ad for their Freezers. There is a picture of a housewife looking into her International Harvester Freezer with ease as another lady looks on with envy. The headline says "Be prepared when folks drop in with a Feast from your Freezer" and the ad shows Fresh fruits and berries in midwinter, Frozen safe-storage for meats, Flavorful vitamin-packed vegetables and Favorite baking done far in advance. The text talks about a "farm family just isn't complete without it" and claims this 11.1 cubic-foot unit would store 385 pounds of food safely. There are drawings at the bottom of the page showing their Junior Size Freezer which would hold 150 pounds of food and their 8-cubic-foot Refrigerator.
April 1948
Farm Journal
1
$8.00
View Appliance 203

Kelvinator
Black and white 7 3/4" x 11 1/2" ad that talks about the new Ice-O-Thermic Tubes that are claimed to be responsible for the fact that the units from this manufacturer will give you 100% Automatic Refrigeration. The ad has a picture of one of their units sitting with the door open to display to all the amount of food that could be held and the ad discusses three points of interest; 1)Ice-O-Thermic Tubes 2)Super-Automatic Refrigeration and 3)Cold Storage Compartment for Meats, Game, etc, Mentioned in the ad is the starting price of $185 and the fact that purchases could be made using the ReDisCo monthly budget plan.
March 1930
Better Homes & Gardens
1
$8.50
View Appliance 86

Kelvinator
Full color 9 1/2" x 13" ad for their amazing Refrigerator Units that have both a Frozen Food Chest and a Moist-Master Refrigerator. The ad has a picture of a smiling mother talking to her young son as she stands in front of her Kelvinator that has the doors open and the root vegetable drawer pulled open. As she talks to her son she is pointing to a half-gallon container of ice cream, but, beware young boy, a package of peas rests on top of the ice cream. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 15, 1946
Life magazine
1
$8.00
View Appliance 60

Kelvinator
Full color 9 1/2" x 13 1/2" ad for their refrigerator that combines the Best Things. With illustrations and explanitions it says you can "Get a Frozen food chest" and you can in the same unit "Get a Moist-Master Refrigerator". There is another picture of a lady standing in front of this unit with the door open showing how much food it will hold and also with the "dry storage bin for root vegetables" open while the text teases that "It's coming soon to your Kelvinator dealers".
October 14, 1946
Life magazine
1
$8.00
View Appliance 162

Kelvinator
Full color 9 1/2" x 12" ad for their Refrigerator Units that are a combination of a Frozen Food Chest and a Moist-Master Refrigerator. The ad has a picture of a mother reaching into the bowels of one of these units to pull out more food to please the two young children that stand at her waist with party hats on their head, anxiously waiting. The ad claims that beside having the Chest and the Refrigerator it also has a "big, dry storage bin for root vegetables". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1947
McCall's
1
$8.00
View Appliance 59

Kelvinator
Full color 10" x 13" ad that shows a young boy standing on a stool to reach food in the top of the freezer compartment. As he makes his choice he looks down at his waiting dog for approval. The ad also shows their six cubic foot chest freezer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 14, 1947
Life magazine
1
$8.00
View Appliance / Babies

Kelvinator
Full color 10" x 13" ad shows a young mother pulling items out of her new refrigerator and packing them into her waiting son's knapsack who stands there waiting in his Cub Scout uniform. The ad discusses how with this unit you get both a Frozen Food Chest as well as a Moist-Master Refrigerator. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 4, 1947
Life magazine
1
$8.00
View Appliance 33

Kelvinator
Full color 10" x 12" ad showing their new feature, roll-out shelves. The ad mentions that you can buy this refrigerator for $3.53 a week. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
unknown
1
$7.50
View Appliance 19

Kelvinator
Full color 9 1/2" x 13 1/2" ad for the amazing, Space-Saving Construction of their new models. The ad headline urges you to go to your Kelvinator Dealers from April 10 to May 31 and see their "Amazing Extra-Value Demonstration!". If you did than you would "See 11 to 12 cu. ft. of Cold Space in the Floor Space of Pre-war '6's'!". The ad reminds us that "In 1947, Kelvinator first brought you 'cold clear to the floor'!" and claims there are even more improvements to be shown to you now. There is a diagram with plenty of arrows pointing at things worth bringing to your attention and the ad alerts us to the fact there are "9 brilliant new Kelvinators" and that Kelvinator is "The oldest maker of Electric Refrigeration for the Home".
May 22, 1950
Life magazine
1
$8.00
View Appliance 195

Kelvinator
Full color 10" x 13" ad for the Fabulous "Foodarama". The ad shows the 47" unit with the doors open and closed and has samples of the 8 exterior colors available. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1955
Life magazine
0
$8.00
View Appliance 15

Sold Out -
Looking for Replacement

Kelvinator
Full color 9 1/2" x 12" ad for their Model 779NB No-Frost Refrigerator. The ad has a picture at the top of the page with a lady wearing sunglasses and a red trench coat looking like a spy is leaning against one of these units with the door closed. Below this is a larger picture that shows the lady with her sunglasses off after she has opened both doors of the unit so that the amount of things that it will hold can be seen. The top picture has a caption asking "What makes this Kelvinator a steal at $299.95?" and the caption for the bottom picture answers "No-Frost, 16.3 cubic feet, 152-pound freezer. A lot of little things like that." The text describes more of the features and at the bottom of the ad, in the fine print we have all learned to know and love so well, is the disclaimer stating that the local dealer determines the actual price except where fair traded. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1, 1966
Life magazine
0
$7.50
View Appliance 90

Sold Out -
Looking for Replacement

Leonard
Black and white 8" x 11" ad for The New Leonard Cleanable Refrigerator. The ad brags about the "Walls insulated with Compressed Corkboard 1 1/2 inches thick, sealed with wool felt; equal in insulating value to a 24-inch brick wall". Shown in the ad are many views of different units with the doors open and mentions that it "is unexcelled for Ice or Electrical refrigeration".
April 1926
Good Housekeeping
1
$9.00
View Appliance 16

Leonard
Black and white 9 1/2" x 13 1/2" ad for their Complete Refrigerators. The ad has a picture of a housewife peacefully sleeping in her bed and smiling as she dreams of herself walking up to a refrigerator with the door open and saying "Look! A Refrigerator with Every Convenience Feature!". Her friend, admiring the same unit, responds "Why, it's the most Complete Refrigerator I have ever seen". The headline claims that "Dreams of Thousands come True!" because "Leonard now offers Complete Refrigerator with 2 to 4 times as many convenience features". The ad contains pictures with captions that illustrate the Len-A-Dor, a Service Tray, having 12 Freezing Speeds, a Folding Shelf, an Automatic Light and a Convenience Basket. The ad calls their claims "Easy to Prove" and urges you to go to your Leonard Showroom and see for yourself.
February 23, 1935
Saturday Evening Post
1
$9.00
View Appliance 192

Maytag
Full color 9 1/2" x 13" ad for their New Double Decker Refrigerators. The ad has a picture of this unit with both doors open and the captions showing "a full-size Refrigerator 9.2 cu. ft" and "a full-size Freezer 8.5 cu. ft." and you are able to have both "in the floor space of the refrigerator alone 32 x 32 in.". The text talks about the features and the compartments that are built into this unit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$7.50
View Appliance 131

McCray
Black and white 4 1/2" x 12 1/2" ad for their Custom Built Refrigeration. There is a very interesting drawing of a unique unit that has six exterior doors with one of them opened showing at least one more door inside of that. The top line identifies these as being "Now for Finer Homes" and the text is very formally written as it talks of their abilities and experiences. Terms such as fulfilling exceptional reqirements" and "painstaking craftsmanship in every hidden detail" were bound to have many people salivating. They talk about "pure corkboard insulation in the staunchily built walls" and "carefull engineering with perfect balance between cabinet, coils and compressor" were necessary to "achieve an efficiency in these custom built refrigerators far beyond the standard of mass production units". You were urged to begin your journey by writing for one of their handsome brochures and, before long, McCray engineers would be planning and designing your specific installation.
February 1937
Town & Country
1
$8.50
View Appliance 215

Norge
Black and white 8" x 11" ad for the "New Norge Low Temp Rollator Refrigerator". The ad mentions that this model has "New flexible interior arrangements.
April 1937
Good Housekeeping
1
$9.00
View Appliance 21

Norge
Full color 10" x 13" ad shows two couples cooling off after their game of badminton by talking in front of the open door of this product filled with cool beverages and fresh food. The ad headline has them toasting by saying "Here's to a sharp hostess". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1947
Woman's Home Companion
1
$8.00
View Appliance 23

Norge
Full color 7 3/4" x 10 3/4" ad for their 1951 Jet Self-D-Froster. The headline makes the subdued claims that "It's absolutely Out of this World...years ahead in time -and-money-saving advantages". We see a picture of this amazing unit with the door open so that the neatly packed items are visible and to the left of this picture is a list of features and items to be aware of. At the bottom right-hand corner of this ad is an explanation of "The heart of your Norge" which is the Power King Rollator. They describe it in a manner that sounds like it will never wear out, just get better the older it gets.
April 1951
Good Housekeeping
1
$8.00
View Appliance 187

Philco
Black and white 10" x 13" ad for the quality and features available in their Refrigerators. The ad has a picture of a lady, standing quietly in front of an empty Philco Refrigerator with the door open, studying the unit in a darkened room. The ad headline urges you that "Before you buy...compare..." and the ad text, confident of their product, says that you should "See it...compare it...judge for yourself". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1946
Woman's Home Companion
1
$8.00
View Appliance 65

Philco
Black and white 9 1/2" x 13" ad for the refrigerator that has "Everything to Catch a Woman's Eye". There is a picture of their Model 1104 with the door open so the cavernous interior is fully visible. Behind this unit, partially blocked, is the face of a smiling woman who is taking in the Super Size Built-In Freezer, the New! Quick Chiller, the Fully Adjustable Shelves and the Snack Box Giant Freshener. There is also a photo of the Philco Electric Range that is designed to allow you to "Broil under Glass". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
0
$8.00
View Appliance 78

Sold Out -
Looking for Replacement

Philco
Full color 8 1/2" x 12 1/2" ad for their line of Refrigerators that now include units with Automatic De-Frost and units with 2-Doors. The ad looks kinda like a science-fiction movie from the '50s with a picture of a filled refrigerator with the doors open standing in front of the huge face of a lady who is either smiling or grimacing with a deep green background behind it all. The ad claims that features like the Automatic De-Frost and units with 2-Doors are "yours from Philco at far less cost!". They are proud enough of these units to call them An entirely new kind of refrigerator developed by Philco refrigeration engineers!". This ad is slightly larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1951
Better Homes & Gardens
1
$8.00
View Appliance 64

Philco
Full color 9 1/2" x 12" ad that talks about the "Full Automatic Defrost in the sensational new 2-door Philco". The ad claims that the "Philco Advanced Design has a woman in mind". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1951
McCall's
1
$8.00
View Appliance 10

Philco
Black and white 4 1/2" x 12 1/2" ad for their Freezers. The ad has a picture of a wife standing next to her Philco Chest Freezer with the lid open either taking out or putting items in as the headline boasts that "Every cook deserves a freezer...Good cooks deserve a Philco". The text talks about the importance of having frozen foods available to make meals, for from 2 to 12 people, in minutes. It mentions the "Key Largo" Color, the automatic light and the Counter-balanced lid while quoting a price of $399.95 for a 12.5 cu. ft. size unit or $325 for the 8.1 cu. ft. size unit. It also brings attention to the fact that these units were designed to have "70% of storage space above knee level".
June 1952
House Beautiful
1
$8.00
View Appliance 185

Philco
Full color 7 3/4" x 10 3/4" ad for their Super Marketer which is described as being "the world's first master combination food keeper" or in specific terms, a refrigerator with a freezer built in. There is a picture of a mother, holding a bag of more groceries, and daughter dressed in matching blue dresses standing in front of the open door of their Philco 1668 which looks to be already filled to capacity. The headline alerts you about "How to fit 2 big modern appliances in your kitchen and your budget" and shows you views of these seperate items. The text talks about the features, mentions a price starting at $229.95 and the colors available being Suntone, Startone or Shelltone.
June 1956
Good Housekeeping
1
$7.50
View Appliance 138

Philco
Full color 9 1/2" x 12 1/2" ad shows a filled side by side refrigerator with the doors opened showing the volume of food stored inside. The ad headline claims that "You'll get more out of a Philco because you can get more in." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 18, 1967
Life magazine
1
$7.50
View Appliance 42

Revco
Three color 9 1/2" x 13 1/2" ad for their Food Freezer. The ad has a photo of a mother showing her daughter what she is pulling from her filled freezer. The ad gives information on three different size chest freezers and two upright. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 4, 1953
Life magazine
1
$8.00
View Appliance 44

Reynolds
Full color 9 1/4" x 12" adfor their All-Aluminum Eskimo Freezer. The ad has a picture of a family of four holding the lid open so they can stare at the contents. The children and the mother are making the comments one would expect about fresh fruit all winter and fewer trips to the market but the analytical father is seeing that "Both outside and inside surfaces of aluminum seperated with a four-inch think blanket of fiberglas, keep cold in - heat out". The ad text gives dimensions of it being 40 inches long, 37 inches high and 28 inches wide while being able to hold about 210 pounds of food. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1947
Better Homes & Gardens
1
$8.00
View Appliance 66

Sears
Full color two-page 18 1/2" x 12 1/2" ad for their Coldspot Refrigerator. The ad has a large picture of a mother and daughter showing this Two-Door Unit. They are standing by a unit with the door closed and the mother is pointing toward the top door and is saying "This is all refrigerator" while the daughter is squatting down and pointing toward the lower door and saying "This is all freezer". The ad headline claims that "Coldspot gives you all-out convenience!" and has a picture if a unit with both doors open showing how filled you could get it if you wanted to. The ad mentions that it is available in a choice of colors including Sunshine Yellow, Candy Pink, Sage Pink or Gleaming White and is available in prices starting as low as $159.95. Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
1
$7.50
View Appliance 96

Servel
Black and white 7 3/4" x 11" ad for their Gas refrigerator, the Electolux. The ad headline, which explains nothing, says that "Millions save because it Freezes in SIlence" and brags that it "has no moving parts". In an attempt to explain the theory behind this unit the ad says that "A tiny gas flame circulates the refrigerant, which produces cubes of ice and constant cold.". The ad explains that the gas company "backs and services every one it installs" and that models are on display at the gas company or dealer showroom. The ad contains several photos of people or locations that use these units because of their dependable nature.
April 1937
Good Housekeeping
1
$8.50
View Appliance 61

Servel
Full color 9" x 12" ad for their Gas refrigerator. The ad headline claims that "2,000,000 owners will tell you, 'Pick Servel'" because it Stays Silent, Lasts Longer. The ad shows a couple that have become new owners of this product. The woman is touching it to make sure it is real and the man has looped his thumbs into his vest as he stands with pride. There are three arrows pointing into the refrigerator to bring attention to the Big frozen food locker, the fact that it has Moist cold, Dry cold and that with it's technology you will experience No noise, No wear. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1947
Better Homes & Gardens
1
$8.00
View Appliance 74

Servel
Full color 8 3/4" x 11 3/4" ad for their Gas refrigerator. The ad has a picture of a lady and her husband looking at refrigerators in the showroom. The wife gestures toward one of them and tells her husband "Look what a beauty...and only Servel Stays Silent Lasts Longer". There is a larger picture with the door open to show the amount of food that a unit in use can hold. There is another, smaller picture with the caption that "A tiny gas flame takes the place of moving, wearing parts".
September 1948
Better Homes & Gardens
1
$8.00
View Appliance 62

Servel
Full color 9" x 12" ad for their Gas Refrigerators. The ad has an outline of a kitchen where the only thing in color is the Servel Refrigerator with the door open to show the vast quantity of food that is held inside. There are a series of pictures that show a woman holding up a picture of her family in 1927 with her mother who still uses the Servel the she had at that time. Now, she is saying, she is grown up and married herself and she had to have a Servel too because it "Stays Silent, Lasts Longer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1949
Better Homes & Gardens
1
$8.00
View Appliance 63

Servel
Full color 9 1/2" x 13 1/2" ad for their Automatic Ice-Maker Refrigerators available in Gas or Electric. The headline makes sure you are aware that you have a choice of either power source and shows a happy lady holding up an ice cube that looks to be about the size of a softball. Most of the text is about the Automatic Ice Cube Maker but it does show a picture of a filled unit with a man holding the door open as a young girl looks intently for something that will taste good. The shelves in the door are quite a bit smaller than the shelves of the modern units and the price is listed as starting at $219.95.
July 27, 1953
Life magazine
1
$8.00
View Appliance 182

Victor
Three color 5" x 10 3/4" ad for their Newest 18 Cubic Foot Upright Quickfreezer. The ad has a picture of a lady standing in front of her new unit with the door open. so that we can see the four seperate compartments that were used in this system. The text talks about being able to hold "over 600 pounds of frozen food" while only taking up less than one square yard of floor space. The compartment doors, when opened, served as a shelf and the text claims that each compartment "is individually refrigerated assuring uniform cold throughout". Smaller pictures in the ad mention their Chest Freezers, Dehumidifier and Air Conditioner.
February 1953
Farm Journal
1
$8.00
View Appliance 179

Western Auto
Full color 8" x 10 3/4" ad shows a homemaker standing in front of the open door of her Wizard Freezer. The ad describes the many combinations of items that can be stored in this 20 cu. ft. freezer that is now available for $369.95.
June 1958
Farm Journal
1
$7.50
View Appliance 32

Westinghouse
Full color 9" x 12 1/2" ad for their Refrigerators for 1941. The ad has a picture of a breakfast table set with a variety of food which the headline calls "Just a Simple Breakfast - but it takes 5 Kinds of Refrigeration to make it Perfect" and a photo of a little boy is next to it adding "-and that goes for every meal you eat or serve". The ad identifies these five kinds of refrigeration as 1) steady cold with moderate humidity, 2) safe above-freezing cold, 3) moderate cold mild humidity 4) mild cold high humidity and 5) extreme cold no humidity. The ad claims that with their True-Temp Control "Only Westinghouse has it!". At the bottom of the ad are shown three models that were being offered just before World War II broke out, the Martha Washington, the Dolly Madison and the Betsy Ross. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1941
Better Homes & Gardens
1
$8.00
View Appliance 118

Westinghouse
Full color 10" x 13 1/2" ad for their Refrigerator/Freezers as well as the variety of other appliances they offer. The ad has a picture of a lady in a yellow dress holding the door open and one of the drawers to her brand-new Westinghouse refrigerator. The ad headline says "It's a Real Freezer...and a Great Refrigerator...Two in One!" and the text calls it an "Amazing new Two-Temp Refrigerator" and claims that "There's plenty of room for 76 meals". Scattered around the picture are smaller drawings of the other things they have to offer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 4, 1947
Life magazine
1
$8.00
View Appliance 119

Westinghouse
Full color 7" x 10 1/2" ad shows a lady standing in front of her refrigerator with the door opened and showing how much it will hold. The ad headline proclaims "..and look at that Whooping Big Freeze Chest, TOO!"
January 19, 1948
Time magazine
1
$8.00
View Appliance 40

Westinghouse
Full color 9 1/2" x 13" ad for their New Frost-Free Refrigerators. The ad has a picture of a lady who is showing her new Westinghouse to a group of children who have come over for a party. She has opened the refrigerator door and is holding the freezer door down so they can see, "It's Frost-Free". There are smaller pictures that show that the "Ice Cream Test tells Story", illustrate the "Giant Freeze Chest" and the "Twin Humidrawers". The text mentions that the "Prices start at $189.95".
May 22, 1950
Life magazine
2
$8.00
View Appliance 46

Westinghouse
Full color 10" x 12 1/2" ad shows a smiling lady standing in front of her open Westinghouse Frost-Free Refrigerator as she points to the control switch. The ad also shows many of the other items offered by Westinghouse. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1951
McCall's
1
$8.00
View Appliance 11

Westinghouse
Full color 9 1/2" x 13 1/2" ad for their Food File Refrigerator. There is a picture of a mother sitting at her kitchen table with her card file open while her young daughter stands in front of the open Westinghouse Refrigerator holding a sign that says "A Special Place and Special Cold for each and every kind of food". The headline tells us that "If you like a well-organized kitchen...you'll love the new Westinghouse Food File Refrigerator" and mentions features such as a Giant Freezer, an Exclusive Beverage Keeper, a Meat Keeper, an assortment of Roll-Out Shelves, a Cheese File, a Butter Keeper, 4 Egg Keepers, Two Big Humidrawers, a Fruit Bin and a Snack Keeper.
June 21, 1954
Life magazine
1
$8.00
View Appliance 161

Westinghouse
Full color 9" x 12" ad for their Frost-Free Refrigerators. The main headline claims that the "New 1957 Westinghouse Frost-Free defrosts the Freezer Automatically" next to a black and white photo of a harried housewife working on getting the ice out of her freezer with the warning "Watch Out! Other refrigerators - even the latest - make you defrost the freezer!". There is a large color photo of a happy housewife standing by the open door of her Westinghouse showing how frost-free her freezer is. The sub headlines in the text claims that the "Entire Refrigerator defrosts itself automatically!" and that "Westinghouse puts far more food at your fingertips!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1957
Better Homes & Gardens
1
$7.50
View Appliance 120

Westinghouse
Full color 9 1/2" x 12 1/2" ad for their Revolutionary Center Drawer Refrigerator. The ad has a drawing of a white refrigerator with a red door and the center drawer pulled out so the convenience of this feature can be seen. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1960
Saturday Evening Post
1
$7.50
View Appliance 43

Westinghouse
Full color 9 1/2" x 13" ad for their Center Drawer Regrigerators. There is a dramatically lit picture of one of these units with the center drawer pulled out and the headline asking you to "Imagine. A slide-out meat market in your own refrigerator" In the right side of this drawer, the dimly lit side, you can see an assortment of vegetables stacked neatly and freshly. On the left side, the side that is well-lit, is a minature butcher standing at a butcherblock while surrounded by hanging meats. The text talks about the features of this drawer which include a "seperate temperature-controlled Meat Keeper" and the ability to keep 21 pounds of meat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1965
Look magazine
1
$7.50
View Appliance 133

Williams
Black and white 5" x 11" ad for their Ice-O-Matic Refrigerator. The ad has a picture of their Capitol Model and mentions a price beginning at $175. The headline claims that you will "Get all the best electric refrigerator features in this new Williams Ice-O-Matic". The ad text claims that these units combine "the 15 most important characteristics of American and European makes" and includes a coupon that would get you a free recipe book.
March 1930
Better Homes & Gardens
1
$8.50
View Appliance 87










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