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| Carter's |
Full color 10" x 14" ad for their 9 colors of ink using nine cats, each a color corresponding to one of the ink colors available, playing a game of baseball. The picture shows a black cat sliding into home as the green cat receives the throw, too late, and the white cat calls him safe. The headline calls Carter's Ink "Safe! for your precious fountain pen!" and the text calls it the safest ink you can use and claims that it is as gentle as a kitten. The text claims that it dries fast, "just a few words behind your pen" and that it is deep-toned. The ad shows the nine different colors available both by the color of the cats and by the boxes illustrated with the color names listed. They show Washable Blue, Tulip Purple, Forest Green, Hunting Red, Beaver Brown, Raven Black, American Blue and Midnight Blue-Black. |
April 17, 1944 Life magazine |
1 |
$8.00 |
View Writing Implement 11 / Animals |
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| Flipper |
Full color 9 1/2" x 13" photo of this famous dolphin swimming toward the camera pulling his co-star with him. This photo is larger than my scanner bed so the outer edges of the photo will not be visible in the scanned view. |
June 7, 1963 Life magazine |
1 |
$7.00 |
View Animal 11 |
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| French's |
Black and white 5" x 13" ad for their Doggie Do-nuts. There is a picture of the box of this product with the opening sentence saying "These new donuts are for dogs". The text describes them as being "crunchy little bite sized" and having "that irresistible fresh donut smell". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Animal 28 / French's |
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| Friskies |
Black and white 9 1/2" x 12 1/2" ad for their Dog Food. The ad has a photo of a young girl trying to give her Airedale a bath in a tub although the dog seems to have gotten the girl as wet as the dog is. The ad headline reminds us that "Both thrive on a Balanced Diet...For Her Dog, It's Friskies". Ther ad says "Healthier, happier, livelier! Today's children are living proof of what right diet can do. It can do as much for our pets...and does when you feed Friskies". Other topics discussed in this ad are "Provides Complete Nourishment", "Wins in Taste Tests" and "Backed by 50 Ywears Experience". In the lower right side of this ad are pictured a can and a bag of this dog food. |
September 20, 1954 Life magazine |
2 |
$8.00 |
View Animal 5 |
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| Friskies |
Full color 9 1/2" x 13" ad for Friskies Dog Food with a picture done by Douglass Crockwell of a young, smiling boy lying asleep in his bed with his loyal Beagle tucked under the covers next to him. The ad headline says that this is the "End of a frisky day..." and that "Friskies provides up to twice the nourishment of low-quality dog foods". It then says that "Some canned dog foods may fill without fully nourishing...no matter how much your dog may eat! Canned Friskies is a complete diet containing every food element dogs are known to need...up to twice as much nourishment per can as low-quality dog foods. The principal ingredient in Friskies is real meat, inspected and certified horse meat. Every can is prepared to the high standards of the Carnation Company and the U.S. Government". |
March 19, 1956 Life magazine |
2 |
$7.50 |
View Animal 24 / Crockwell |
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| Friskies |
Full color 9 1/2" x 13 1/2" ad for their Canned Dog Food with an ad drawn by Douglas Crockwell. The ad has a picture of a family of three (plus a dog) that are on vacation and have been stopped by a motorcycle policeman who has pulled beside the car and is busy writing a ticket. While he is intent on doing this their oversized Boxer has leaned out of the back window and is licking the officer's face. The ad headline assures us that "A frisky dog is a friendly dog...Meat-loving dogs love Friskies!". The text works on describing what this dog food contains and how good it really is. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1956 Life magazine |
1 |
$7.50 |
View Animal 25 |
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| Friskies |
Full color 9 1/2" x 13" ad for their Canned Dog Food. There is a picture drawn by Douglass Crockwell that shows a living room whose floor is scattered with children's toys. In the middle of this is a sturdy white and brown dog who is being petted and played with by a young baby clad only in a diaper. The headline reminds us that "A little man's best friend deserves Friskies...Meat-loving dogs love Friskies!". The text talks about the value of Friskies by saying that "Dogs need Meat", claims this product "Fully nourishes" and that it provides a "Balanced diet". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
0 |
$7.50 |
View Animal 30 / Crockwell / Babies |
Temporarily |
| Friskies |
Full color 9 1/2" x 13 1/2" ad for their Canned Dog Food. This ad has a very appealing drawing by Douglass Crockwell that shows a little boy in a crib intently watching a Cocker Spaniel puppy being given his bowl of Friskies and beginning to eat before the bowl is fully on the floor. The headline says "Puppies 'dig in' when dinner is Friskies - the balanced diet meat-loving dogs love!". The text describes how tasty and good for dogs this product is and mentions, for variety, their Friskies Meal | April 15, 1957 Life magazine |
1 |
$7.50 |
View Animal 33 / Crockwell |
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| Friskies |
Full color 4 3/4" x 12" ad with an Old English Sheep Dog patiently waiting for his young mistress to dump the contents of the can of Friskies Dog Food. The ad headline calls him "Clear-eyed and alert...a Friskies-fed dog" and says that "the secret is real meat nourishment at its balanced best". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 Better Homes & Gardens |
0 |
$5.00 |
View Animal 23 |
Temporarily |
| Friskies |
Full color 7 1/2" x 13 1/2" ad for their canned Dog Food. There is a picture of a black, white and brown Welsh Corgi sitting and looking at the camera with a patient look on his face as the headline describes it as "Ears cocked, eyes alert, hankering for his Friskies". The text refers to this product as "the prime grade dog food from Carnation" and tells why it is better before getting into a little information about the Welsh Corgi. |
November 24, 1958 Life magazine |
1 |
$7.50 |
View Animal 35 |
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| Friskies |
Full color 9 1/2" x 13 1/2" ad for their Canned Dog Food with the help of a playful Beagle. There is a picture of a Beagle wearing an Indian Headress who looks like he has been using his nose and has finally located the elusive can of Friskies Dog Food. His back legs are upright and his front legs are down so his face is on the ground so he can stare intently at the red can of Friskies. The headline says that he has been "Out Scouting for Friskies, the plenty meaty dog food with the heap-good flavor!". The text talks about how healthy this product will be for your dog and that it is "your best value in quality dog foods". |
February 22, 1960 Life magazine |
2 |
$7.50 |
View Animal 38 |
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| Friskies |
Full color 9 1/2" x 13" ad with a large photo of a Beagle sitting at attention while wearing an Army helmet and dog tags. The ad headline describes the scene as "Order of the day: Make mine Friskies...the 'top rank' dog food with it's own 'private' flavor!. The text, using military terms, describes the flavor and value of this product and also mentions their Friskies Cubes and their Friskies Meal. |
April 11, 1960 Life magazine |
0 |
$7.50 |
View Animal 1 |
Temporarily |
| Friskies |
Full color 9 1/2" x 13" ad for their Canned Dog as well as their boxes of Meal and Cubes. The ad has a very cute picture of a Schnauzer sitting up while wearing a pilot's helmet and goggles sitting up with a serious look on his face. The ad headline claims he is "Taking off after Friskies! the sky-high quality dog food with the tail-spinning flavor!". |
June 20, 1960 Life magazine |
1 |
$7.50 |
View Animal 14 |
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| Friskies |
Full color 10" x 13 1/2" ad for their canned Dog Food. There is a cute picture of a light-colored Terrier wearing a pirate's hat with a red kerchief tied around his head and hanging down to his shoulder.. He is sitting in a sandy area and his left front paw is resting on a can of Friskies dog food and the headline has him chanting "Yo-ho-ho and a yum yum yum...Friskies". The text says there is "No burying this treasure!" and goes on to talk about what makes this Carnation product so popular and good for your dog. |
November 28, 1960 Life magazine |
1 |
$7.50 |
View Animal 34 |
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| Friskies |
Full color 9 1/2" x 13" ad for their dog food with a picture of a Saint Bernard ready to rescue. This loyal dog is pictured burdened with a Swiss hat on his head and a can of Friskies Dog Food hanging from his collar with the headline "Friskies to the rescue!". The text talks about it having "Mountains and mountains of meaty-rich flavor" and "An avalanche of vitamins, minerals and energy foods". The ad has a small picture of the Friskies Meal and the Friskies Cubes. |
February 3, 1961 Life magazine |
2 |
$7.50 |
View Animal 27 |
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| Friskies |
Full color 10" x 13 1/2" ad for their canned Dog Food. This ad has a tie-in with the Walt Disney's movie One Hundred and One Dalmatians and offers a stuffed animal of Lucky for $3.95 and two labels. There is a large picture from the movie with information about the movie and it's characters before the ad text gets down to describing the dog food saying that "In the make-believe world of Disney, pets thrive on make-believe food. But if the One Hundred and One Dalomations came to life, we bet they would be Friskies fans". |
April 7, 1961 Life magazine |
1 |
$7.50 |
View Animal 37 |
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| Friskies |
Full color 10" x 13 1/2" ad that asks you to "Meet the Top Value in premium dog food...Friskies Dog Food". The ad has a picture of a well-bred Black Scottie sitting there with a cap on. The ad says that you could "Leave it to a Scotty to recognize real value! No other brand of dog food can match Friskies bonny good taste. Its meaty rich flavor makes every meal a feast. Its full-balanced nourishment makes feeding extra thrifty; your dog needs no costly additives to get the vitamins and minerals he needs. Start your dog on the high road to happier mealtimes with Friskies - a quality product from Carnation. |
June 2, 1961 Life magazine |
1 |
$7.50 |
View Animal 49 |
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| Friskies |
Full color 9 1/2" x 13" ad for their new Friskies Mix Dog Food. The ad has a photo of a young girl, smiling as she works on preparing a bowl of this food with a wooden spoon. With just a hint of patience, a large dog stands next to her, his nose to her cheek, as he waits with expectation for his food. The ad headline says "Now! A dry dog food designed for Faster, Easier Mixing!" and a piece of this food is being held between the thumb and forefinger of a feminine hand. |
December 15, 1961, January 26, 1962, October 26, 1962 & December 7, 1962 Life magazine |
4 |
$7.50 |
View Animal 8 |
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| Friskies |
Full color 9 3/4" x 13 3/4" ad that is for the Friskies Magic Sauce Cubes Dog Food. The picture in the ad shows a lady spooning over a bowl of this product in front of the bag that it came from and calling it, a "New taste Discovery for dogs!". The headline in the ad says that "Friskies Magic Sauce Cubes makes its own tasty sauce when you add water!". The text calls it an "Amazing new taste discovery! A dog food that releases its own delicious sauce - like magic - seconds after you add water. In less than a minute your dog is enjoying a feast of firm, tasty chunks in their own savory sauce. Fully balanced diet. Friskies Magic Sauce Cubes is fully nourishing, provides vitamins, minerals, and protein in perfect balance. Everything you dog is known to need for top condition, growth and energy. Treat your dog to Friskies Magic Sauce Cubes. It's another quality pet food from Carnation". |
February 2, 1962 Life magazine |
1 |
$7.50 |
View Animal 61 |
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| Friskies |
Full color 9 1/2" x 12 1/2" ad for their Canned Cat Food. The ad has a photo of a white cat, licking it's lips, as it stands with waning patience behind a can of their cat food. The ad headline asks "Delicious? Of course! But it nourishes completely, too!" The text mentions that it was available in two popular flavors, Friskies Fish Flavor and Friskies Chicken Flavor and the descriptions offered will quiet our fears by claiming that the Fish-flavored food is "made with only costlier fish caught far out where the water is deep, cold and clean" and the Chicken-flavored food is "made with selected chicken parts and by-products, then carefully blended with just the right abount of fresh, whole fish". |
February 9, 1962 Life magazine |
2 |
$7.50 |
View Animal 9 |
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| Friskies |
Full color 9 1/2" x 13" ad for their Canned Cat Food. The ad has a picture of a happy red cat, licking his lips as he sits up with both front paws on top of a can of Friskies Chicken Flavor Cat Food. The ad headline asks the question "Delicious?" and answers "Of course! But it nourishes completely, too!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 18, 1962 Life magazine |
0 |
$7.50 |
View Animal 18 |
Temporarily |
| Friskies |
Full color 9 1/2" x 13" ad for their Canned Dog Food. The ad has a picture of a Dalmatian with a fire helmet on his head lying on the ground with a toy fire engine between his paws. The ad headline claims that it "Fires up energy...Friskies!" and the text mentions "four-alarm flavor", "bring dogs racing to the scene" and urging you to "step your dog up the ladder". |
June 1, 1962 Life magazine |
2 |
$7.50 |
View Animal 15 |
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| Friskies |
Full color 9 1/2" x 12 1/2" ad for their canned and bagged cat food. The ad has a large photo of two reddish kittens smelling the top of a can of Friskies Chicken Flavor Cat Food. The ad headline says "Delicious? Of Course! But it nourishes completely, too!". The ad text informs us that "There's more than just chicken in Friskies Chicken Flavor Cat Food" and the ad also says "For variety, feed: Friskies Fish Flavor cat food". |
August 10, 1962, June 28, 1963 & December 13, 1963 Life magazine |
2 |
$7.50 |
View Animal 6 |
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| Friskies |
Full color 10" x 13" ad for Friskies Cat Food with Judy Garland. The ad mentions that the voice of Judy can be heard in the movie Gay Purr-ee and tells how you can turn Friskies Cat Food Labels into Free Movie Tickets. The ad shows several different cans and a box of the cat food and mentions a 12" LP album from Warner Bros was also available. |
November 9, 1962 Life magazine |
2 |
$7.50 |
View Garland / Animal |
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| Friskies |
Full color 9 1/2" x 13 1/2" ad for their Canned Dog Food. The larger picture in the ad shows a bowl sitting on the floor partially filled with food and there is a female hand holding the spoon out and watching the dog food slip off into the bowl. The headline announces "Friskies with a new texture, Doesn't Stick to the Spoon...shops up easily, tastes better too!" As proof of this statement there is a picture of a young Beagle eating from a bowl in the back yard. The text claims that the new process that is used in making this product is responsible for keeping more of the natural juices. |
January 25, 1963 Life magazine |
1 |
$7.50 |
View Animal 44 |
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| Friskies |
Full color 9 1/2" x 12 1/2" ad for their Canned Cat Food. The ad has a picture of two small cats who are licking their chops in a fearsome manner as one on them stands with it's front feet on top of a can of their Fish Flavor Cat Food. The ad headline describes the cat food as "Delicious? Of course! But it nourishes completely too!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 29, 1963 Life magazine |
1 |
$7.50 |
View Friskies 17 |
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| Friskies |
Full color 9 1/2" x 13" ad that is for the bags of Friskies Mix Dog Food. Pictured in this ad is a picture of a back yard where a family's collie is eating from a bowl of this delicious food and, as the dog is eating away, the young boy is lying there on the ground watching the food disappear. The ad headline says that "Everything your dog could ask for...now in one great mix - Friskies mix". The ad then says that "A mixture of all the nutrients your dog is known to need - protein, vitamins and minerals. A mixture of the top taste appeal ingredients your dog loves - including pure meat meal. A mixture that provides important "stick to the ribs" bulk that stays with your dog all day long. Only Friskies offers such a blend - with crunchy texture and rich natural flavor! And all for pennies a day. Treat your dog to Friskies Mix - it's everything your dog could ask for". At the bottom of the ad it has a selection of what dog and cat foods that Friskies was offering. |
May 15, 1964 Life magazine |
1 |
$7.50 |
View Animal 55 |
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| Gaines |
Three color 9 1/2" x 13" ad for their Bagged Dog Food. There is a picture of a dark Spaniel sitting and licking his chops and the headline asserts that "His meat problem - Licked for Good!" It has been "Licked by Gaines - the complete meal that kennel men have been using for years." Several of the problems that this food is capable of curing is Finicky Dog Appetites, the Problem of Nourishment, the Nuisance of Preparing and the High Cost of Feeding. There is a picture of an unopened bag of this product and the ad urges any dog that may be reading this ad to "Speak for Gaines". |
March 20, 1944 Life magazine |
1 |
$8.00 |
View Animal 47 |
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| Gaines |
Three color 9 1/2" x 13" ad for Gaines Dog Meal. This ad starts off with two puppies at the top of the page, one yawning and the other looking with interest at YOU. The headline says "POOH! why yelp about meat rationing...cry baby!". The ad then says to "Speak for Gaines!...the Complete Meal that has scored a Complete Success with kennelmen for years". It then has four boxes of information below this. They say that "at Dog dinner time...his happiness is Complete!", "From Head to Tail...his nourishment is complete", "Add water and stir...and his meal's complete" and, the last one says that "Its low cost will make...your joy complete!". At the end it has a box that says that "The Complete answer to your dog food problems" and it shows a bag of Gaines Dog Meal and has more words to complete the description. |
April 17, 1944 Life magazine |
1 |
$8.00 |
View Animal 53 |
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| Gaines |
Three color 9 1/2" x 13 1/2" ad for their Dog Food. There is a picture of an attentive dog sitting in front of a calender with the January 1, 1946 page visible. The resolution written on this page is "To nourish every inch of my dog!" and the purpose of this ad is to convince you that this dog food is that one that will accomplish that best. The text breaks down one pound of Gaines and tells you how much, in items such as protein, fat and minerals, appear in that pound. It mentions how much better your dog will be acting with Gaines who, at this point, have been making dog food for 16 years. |
January 14, 1946 Life magazine |
1 |
$8.00 |
View Animal 46 |
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| Gaines |
Three color 10" x 13 3/4" ad that is for Gaines Meal For Dogs. The ad headline says that "A Wise Dog feels it in his bones - the marvelous difference when Every Inch of him is nourished by Gaines". This ad has a picture of Rin Tin Tin III sitting there holding his paw up on a chart and pointing to the Strong Bones part. The ad says that "Of course your dog doesn't know why his paws are so full of play, and his tail so full of the urge to wag. He doesn't know why he's so full of pep, when you give him expert care, and nourish EVERY INCH of him with Gaines. Yet he knows mighty well how full of life and bounce he feels. But to nourish EVERY INCH of your dog, a food must supply SO MUCH...it must supply so many things that meat alone is unable to supply. In Gaines Meal there's every type of nourishment that dogs are known to need. This Meal that nourishes every inch of your dog is made ready to feed by just adding warm water. That's how easy it is to prepare. And as for the COST of feeding...you'll find Gaines Meal costs you less to feed than any other type of dog food. For Gaines iss all FOOD. You, yourself, add the water...at no extra cost. Of course, if your dog goes for Gaines more eagerly when you add milk, gravy, soup or meat...by all means please your dog. But Gaines should be the main part of every feeding, to make sure you nourish ever inch of your dog. Gaines is a Meal dogs love. The leading brand among breeders. Largest selling dog food in America". |
August 4, 1947 Life magazine |
1 |
$8.50 |
View Animal 59 |
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| Gaines Dog Food |
Three color 9 3/4" x 13 1/2" ad with a photo of what I think are Boxer puppies sitting together on a mat. The ad headline has them saying "We'll be so nice to come home to...if you nourish Every Inch of us with Gaines!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 21, 1950 Life magazine |
1 |
$8.00 |
View Animal 2 |
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| Gaines |
Three color 9 1/2" x 13 1/2" ad for their Canned Dog Food. The ad has a picture of a butcher who is trying to get a pack of dogs to leave the front of his Meat Store. He has taken a can of Gaines Dog Food and attached it to the end of a long pole. The dogs are running after this can, still closed, rather than show interest in the steaks and hot dogs that are hanging in his store window. The ad headline, which is pointing to the can at the end of the Butcher's pole, identifies "The first canned dog food good enough to be labeled Gaines is here". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 15, 1955 Life magazine |
1 |
$8.00 |
View Animal 12 |
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| Gaines |
Three color 10" x 14" ad for their Homogenized Dog Meal. The ad has a picture of two West Highland Whites that were raised on this tasty Gaines Homogenized Dog Meal and the headline asks, "Which dog is the grandmother?". The text makes the claim that "These Gaines-fed West Highland Whites are living proof that Homogenized Gaines Meal can help your dog enjoy a Longer Prime of Life". The text continues by giving some of the reasons this food is so good and ends by saying that the dog in the right side of the picture is 4 times older than the dog on the right. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
1 |
$8.00 |
View Animal 31 |
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| Gaines |
Full color 9 1/2" x 13 1/2" ad for their Gravy Train Dog Food. There are two pictures of the process of feeding you dog with this product. The first picture is time-stamped 6:01 pm and shows warm water being added to a bowl of this food. The next picture, time-stamped 6:02 pm, shows this bowl, now containing a meaty-looking concoction, being handed to a silver French Poodle who can hardly wait. The headline calls it the "World's only dog food that makes its own gravy (right in the bowl!)." and the text talks about how complete this product is, that nothing else has to be added. |
August 29, 1960 Life magazine |
1 |
$7.50 |
View Animal 42 |
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| Gaines |
Full color 9 1/2" x 13" ad for their Gaines-Burgers. There is a picture of a little girl kneeling on the floor breaking one of these burgers up and putting the pieces into her dog's bowl as he patiently waits. The ad headline calls it "The canned dog food without the can" and the text claims that "2 Gaines-Burgers are equal in nourishment to a 1-pound can of dog food". The claim is also made that these "New Gaines-Burgers are beefy, soft and moist without the added water of canned dog foods". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1964 Life magazine |
2 |
$7.50 |
View Animal 29 |
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| Gaines |
Full color 9 1/4" x 13" ad for their Gaines Burgers Dog Food. The ad has photos of the product in it's package, being taken from it's package and broken up into a bowl in front of a waiting Collie. The ad headline calls it "New Gaines Burgers - the canned dog food...without the can". The text discusses how two patties are equal to a one pound can of dog food and talks about how convenient this product is. It talks about what your dog will receive when he is fed this food and gives you more assistance than is necessary in figuring out how much of this product to feed you dog when converting from a certain number of cans per day. |
August 27, 1963 Look magazine June 5, 1964, September 18, 1964 & August 27, 1965 Life magazine |
6 |
$7.50 |
View Animal 10 |
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| Gaines |
Full color 9 1/2" x 13" ad for their Gaines-Burgers. Under a picture of the package with six burgers waiting to be served is a picture of a pair of feminine hands breaking apart one of the burgers and putting the pieces into a bowl as a dog with reddish fur lies patiently waiting yet devoting all of his attention. Other pictures in this ad explain that each two Gaines-Burgers are equal in nourishment to a one pound can of the finest dog food and the other picture shows how easy they are to use while refrigeration is not needed for the other burgers once the package is opened. The ad headline introduces "New Gaines-Burgers the canned dog food...without the can". |
June 26, 1964 Life magazine |
2 |
$7.50 |
View Animal 26 |
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| Gaines |
Full color 9 1/2" x 13" ad for their Gaines-burgers with a large, close-up picture of a dog who is laying his head over something red and looking up at the camera. The look in this dog's eyes are a cross between sad and getting ready to growl. The ad headline says "Say it isn't so" and the ad text explains that there is a shortage of Gaines-burgers in the world because they have become so popular. No wonder the dog has that look on his face. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 22, 1965 Life magazine |
2 |
$7.50 |
View Animal 13 |
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| Gaines |
Full color 10" x 13 1/2" ad for the "New Gaines-Burgers the canned dog food...without the can". Next to the label is an image of the item for sale which was a wrapped item that contained 6 burgers which, they felt was, Your dog's dinner for 3 days. There were three other pictures in this ad. The first one showed that "2 Gaines-burgers are equal in nourishment to a 1-pound can of dog food". The second picture showed a boy putting the package right into a cabinet and the headline told us that "Gaines-burgers need no refrigeration!". And the third picture showed a young boy smiling as he prepared the bowl of food for his waiting dog. He was breaking one of the Gaines-burgers up into smaller pieces as the dog stared into the bowl wondering if that was OK to eat. The headline here says that "Feeding is so easy!". |
June 18, 1965 Life magazine |
1 |
$7.50 |
View Animal 51 |
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| Gaines |
Full color 9 3/4" x 13 1/4" ad that is advertising the Gaines-Burgers 6 Burgers packs that they were selling at that time. The photo in the picture shows the dog sitting very obediently while being leashed to the larger of two suitcases while the smaller suitcase has an unopened package of these Gaines-burgers attached to the front of it. The ad headline calls them "Gaines-burgers - the one for the road". There are three pictures under this big one, each complete with descriptions. The first one shows a lady breaking one of the burgers up and the text starts by saying "Why leave your best friend at home when Gaines-burgers make it so easy to take him along?". The second picture shows that two of the burgers equals a one pound can of dog food. The third picture shows the dog lying on the ground eating away at the meal as the ad says that it is "Completely satisfying to your dog". |
July 16, 1965 Life magazine |
1 |
$7.50 |
View Animal 56 |
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| Gaines |
Full color 9 1/2" x 13 1/2" ad for the new varieties of Gaines-burgers. Pictured in the ad is a Beagle with a woeful look on his face under the headline claiming that "Gaines-burgers have gone chicken...and liver too." While the text assures us that the original Beef is still available it talks about these two new flavors, made with Real Chicken and Real Liver. It talks about the nutrition your dog will get and shows the two new packages, right next to the waiting dog. |
July 1967 McCall's |
1 |
$7.50 |
View Animal 43 |
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| Gravy Train |
Full color 9 3/4" x 13 1/2" ad that is for Gaines Gravy Train Dog Food. This ad actually has two pictures, the first one, marked at "6:01 pm" shows water being added to a bowl of Gravy Train Dog Food. The next picture, marked at "6:02 pm", shows this bowl sitting there, pretty much obscured by the dog who is happily eating away at his food. The ad headline tells us that this is the "World's only dog food that makes its own gravy. (right in the bowl)". As if that information was not enough, they claim that means that you have "Nothing to add for flavor: New Gravy Train has everything you dog loves - crunchy chunks, real beef flavor, and rich home-style gravy. Nothing to add for nourishment: New Gravy Train gives your dog a complete balance of vitamins, minerals and 10 different proteins. Nothing to add but warm water...for the best balanced bouquet in the whole doggone world!". In fact, the last statement in the ad may say it best; "New Gravy Train looks like beef stew". |
February 10, 1961 Life magazine |
1 |
$7.50 |
View Animal 63 |
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| Gravy Train |
Black and white 9 1/2" x 13 1/2" ad for the Gaines Gravy Train Dog Food. This ad has a picture of a very sorrowful-looking Beagle that is staring into the camera and the headline answers him, "Gee, we're sorry, but we still can't make Gravy Train fast enough!". The text tells us that "We're still behind - even after increasing production 52%. Seems dogs really love Gravy Train's crunchy chunks, real beer flavor, home-style gravy. (Of course, they need Gravy Train's complete balance of 22 vitamins, minerals and 10 different proteins.) Now we're expanding production even more, and we will catch up soon. Until we do, your grocer may be short of Gravy Train. If he is, for your dog's sake, please keep asking for it". The last line in this ad says "Gravy Train: World's only dog food that makes its own gravy". |
February 17, 1961 Life magazine |
1 |
$7.50 |
View Animal 60 |
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| Gravy Train |
Full color 9 1/2" x 12" ad for this amazing dog food that "makes its own gravy (right in the bowl)". The ad has a picture of a Collie enjoying the contents of his bowl of Gravy Train where the ad instructions say "6:01pm Add water, stir..." and then "6:02pm Gravy happens". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 16, 1962 Life magazine |
1 |
$7.50 |
View Animal 22 |
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| Gro-Pup |
Full color 9 1/2" x 13 1/2" ad for their Bar-B-Chew Dog Food. There is a picture of a curious Beagle assuming a point as he sniffs the open box of Gro-Pup Bar-B-Chew on the floor while ignoring the filled bowl behind it. The headline claims that it has "the secret scent that smells as good as hamburger" but the text explains that the scent is set loose by the addition of water. We are reassured that the chunks stay crunchy after the addition of water and that the food is really good for them. As encouragement there is a 25 cents off coupon to aid in making a decision to try it. |
December 7, 1962 Life magazine |
1 |
$7.50 |
View Animal 45 |
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| Ideal |
Black and white 10" x 13" ad for their Dog Food. This ad mentions their Dog Food in a bag but the ad is directed toward the fact that, now that World War II was over and metal was available for peaceful purposes again, it is now possible to buy it in a a can. There is a picture of a little boy whose eyes look like he might have been related to Peter Lorre holding onto his dog and telling him, "and just think, Skipper, Ideal in cans is being made again." The caption warns us that "A satisfied dog companion makes childhood happier" and the text talks about the 7-Course Meal that comes in each can and admits that they had to reduce the quality of what was used in dog food during the war. It warns the public that "Naturally, Ideal Dog Food in tins will go fast" and urges you to keep looking and asking for it. |
March 3, 1947 Life magazine |
0 |
$8.00 |
View Animal 36 |
Temporarily |
| Kellogg's |
Black and white 5" x 13 3/4" ad that was for Kellogg's Gro-Pup Ribbon Complete Dog Food. This ad shows a box of this dog food being checked out by a mother and a young Dachshund and the mother is looking at her child and saying "Me too!". The headline tells us that "For a Sturdy, Bright-Eyed Pet - "Complete Dinner" Gro-Pup!". It claims that it is "So complete you need add no meats!". "What They Get: A "complete dinner!" So complete that no other food need be added to Gro-Pup. Every crisp, hearty morsel is packed with nutrition. Gro-Pup is rich in good muscle-building protein...contains wholesome fat needed for glossy coats...quick-energy fuel foods...every required vitamin and mineral! Good for cats, too! Feed Gro-Pup, today What You Save: Plenty - up to 40% over most canned dog foods. No mixing, no can openers, no refrigeration. Gro-Pup is ready to feed in a flash". |
May 22, 1950 Life magazine |
1 |
$8.00 |
View Animal 57 |
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| Ken-L Biskit |
Full color 4 3/4" x 13" ad for the Golden Nuggets of Complete Nourishment!. The ad has a picture of an alert Scottie looking up at the headline that claims "Now! A dog food that smells meaty, tastes meaty and beats meat for nourishment!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
1 |
$8.00 |
View Animal 21 |
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| Ken-L-Ration |
Full color 5" x 14" ad that is for the Ken-L-Ration Dog Food. This ad is a series of cartoons with the first one having a dog, on his knees, begging to his owner. The caption says that "I almost lost my happy home but Ken-L-Ration saved the day". The next six drawings show the extent that a happy dog will go to when he receives food such as Ken-L-Ration. The ad says that you should "Feed the ONE dog food you know contains Lean, Red Meat". The text of the ad says that "If you think all dog foods are alike, you've got a surprise coming! Open a can of Ken-L-Ration and see the chunks of meat. Yes, Ken-L-Ration is one of the dog foods made with steaks, roasts and chops of U.S. Govt. Inspected horse meat! It gets the same strict Govt. Inspection as do the meats for your table. Extra Benefits - Yet Costs Far Less Than Butcher Meat Ken-L-Ration is complete nourishment for all dogs...it's supercharged with all known "dog health" vitamins, and it's enriched with vital minerals. No wonder Ken-L-Ration outsells all other U.S. Inspected dog foods. Yet Ken-L-Ration costs no more than ordinary dog foods - far less than butcher meat! So start feeding it today. Get 4 or 5 cans from your favorite store now! When you see how your dog loves Ken-L-Ration - save time and money, buy it by the case". |
April 1951 Woman's Home Companion |
1 |
$8.00 |
View Animal 52 |
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| Kitty Litter |
Full color 9 1/2" x 13" ad with a large photo of a light brown cat looking at the camera with a single tear starting to roll from his eye. The ad headline warns that "Without Kitty Litter Brand, cat box odor can be a crying shame." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1984 Life magazine |
1 |
$7.00 |
View Animal 3 |
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| Lassie |
Three color 5 1/4" x 13 1/2" ad for Red Heart's 3 Flavors of Dog Food with Lassie putting her paw into the equation. Prominent at the top of the ad is a picture of America's favorite Collie looking alertly off to her left as the caption urges you to "Watch for Lassie's MGM Pictures at your favorite theatre". The headline says "Lassie In Person is on the AIR! Famous MGM dog starred in The Lassie Show ABC Network for Red Heart Dog Food". The text seems to spend as many words trying to get the public to listen to The Lassie Show even giving the times and the station that it was played on every Sunday. It does devote a few thoughts to the ingredients of this popular food and mentions the three flavors as being Beef, Fish and Cheese. |
July 21, 1947 Life magazine |
1 |
$8.00 |
View Animal 40 |
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| Lifesavers |
Full color 9 1/2" x 13" ad that shows how important a Lifesavers can be to a hungry boy, or dog. There is a picture of a Beagle with a scowl that every Beagle owner will recognize, standing guard over a cherry Lifesaver that has rolled loose from the package with the words "I dare you" tauntingly placed at his feet. We are reminded that this is "The candy with the hole" and that it is "Still only 5 cents. |
February 18, 1957 Life magazine |
0 |
$7.50 |
View Candy 131 / Beagle ad |
Temporarily |
| Old Gold |
Full color 9 1/2" x 13" ad for their Cigarettes with a picture of, what I think is, an English Setter lying against a red background with his head on the edge of a picture frame. The text asks if you are "Dog-tired of medical claims?" and says if you are then you should "Smoke Old Golds for a Treat instead of a Treatment". The text also has a box that claims that no other cigarette, in a study by the U.S. Government, has been found to be "less irritating, or easier on the throat, (and) contains less nicotine than Old Gold". |
August 11, 1952 Life magazine |
1 |
$8.50 |
View Old Gold 40 / Animal |
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| Old Gold |
Full color 10" x 13 1/2" ad for the cigarette that talked about how well it Tasted rather than making the bogus claims about how good it was for you. This ad, with a red background, has a picture of a young Dachshund lying down with a large rope tied around him for a leash. The headline says they will make "No doggone medical claims...Old Gold is man's best friend for a TREAT instead of a TREATMENT". The text continues by saying "Why be roped in by outlandish claims when you can enjoy a cigarette made by tobacco men...not medicine men?" |
March 1, 1954 Life magazine |
1 |
$8.50 |
View Old Gold 47 |
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| Purina |
Black and white 9 3/4" x 13" ad from Purina Dog Chow that is a "New dog food discovery makes dogs eager eaters". The bigger picture in the ad shows a little girl holding up the bag of Purina Dog Chow and her dog is jumping feverishly for it. The ad headline next to this picture says it is "A full course dog dinner complete with real meat meal. Just moisten and serve!". There is a picture of a young boy brushing his Scottish Terrier and it says "New nutrition! 43 vital nutrients dogs need - better daily nutrition than most humans get! All the flavors dogs lilke too". The third picture is of a Collie eating a bowl of this food. Here the ad says "New taste! New Purina Dog Chow is irresistible with that deep=down satisfying flavor of real meat meal. Get a package today - at grocers and Purina food stores". There is a picture at the lower right that shows what the bag looks like now. It says "New form. New Purina Dog Chow looks entirely different from any other dog food. Won't mush down in bowl - stays firm and appetizing". |
April 8, 1957 Life magazine |
1 |
$8.00 |
View Animal 50 |
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| Purina |
Full color 10" x 13" ad for their Purina Dog Chow. The ad has a picture of what every dog should have, a young boy. A young boy with red hair sits quietly on the floor with his puppy draped over his left leg and his head under the boy's chin. The ad headline describes this dog food as "One dog food so complete...all you add is love". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
1 |
$7.50 |
View Animal 20 |
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| Puss 'n Boots |
Three color 5 1/4" x 13 1/2" ad for Puss 'n Boots Cat Food. This ad has drawings of kitties playing with things and looking as loveable as you could imagine. The main headline asks "See what it means...to be a Puss 'n Boots Cat?". The ad contains two seperate rhymes for the cats pictured. The first one says "This mother loves her Puss 'n Boots diet - it tastes so good. And she likes to see her youngsters enjoy their Puss 'n Boots - it helps keep them so healthy and alert". The second one goes "Look at their keen eyes, their silky coats! These kittens - fed Puss 'n Boots regularly, play a merry game all day, winning their owners delighted chuckles and smiles". At the end of the ad it asks you to "Keep your pet sleek, strong and handsome. Puss 'n Boots Cat Food is made of fresh-caught whole fish carefully blended with choice cereals. It furnishes the proteins, carbohydrates, minerals and vitamins found in liver, beef, salmon, milk and food from the table - including important Vitamin D. Feed Puss 'n Boots regularly and see how much more fun it is to own a Puss 'n Boots cat". |
August 11, 1952 Life magazine |
1 |
$8.00 |
View Animal 54 |
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| Puss'n Boots |
Full color 5" x 13 1/2" ad for their Cat Food. The ad has a picture of three cats playing on a makeup table with a lady who is holding a mirror so that they can see themselves. The caption claims there is "A beauty course for kitty in every can" and says your cats will have "Eyes so Bright" and they will be able to "Step so Light". The text discusses how happy and content your cats will be after eating this food and discusses the healthy contents. |
April 1953 Woman's Home Companion |
1 |
$8.00 |
View Animal 32 |
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| Puss'n Boots |
Full color 9 1/2" x 13" ad for their canned cat food. The ad has one large and three small photos of a cat playing. The ad headline states that "You can see it happen - in cats of every age - the wonderous benefits of Good Nutrition!" This ad is larger than my scanner bed so the outer edges od the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
0 |
$8.00 |
View Animal 4 |
Temporarily |
| Puss 'n Boots |
Full color 9 3/4" x 13 1/2" ad for Puss 'n Boots Cat Food. The ad contains a photo of a pure black cat lying on the floor of the owner's house with his two children sitting up on a stool next to him. The ad says "Her Cat: 'Beautiful, healthy and lovable' Her Conclusion: 'Living proof of Good Nutrition'". The text claims that "That letter from Mrs. D., quoted above, makes an eloquent point. When you give a cat really good nutrition, you see living proof of its benefits. You do not have to rely on vague claims. You see the results with your own eyes - in your cat's new energy, sleek new beauty, and lovable playfullness". There is a lot more text in this ad that I will leave to you to decipher. There is an interesting section to the right entitled "How the Natural Life Balance of WHOLE FISH is Retained in Puss 'n Boots" which does contain more interesting facts. |
November 19, 1956 Life magazine |
1 |
$8.00 |
View Animal 64 |
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| Puss'n Boots |
Three color 9 1/2" x 13" ad for their Meat Flavor Cat Food. The ad has a picture of two kittens in a small basket looking out at the camera. The ad headline asks "If your cats like meat flavor...Puss'n Boots Meat Flavor will keep them in the sunlight of good health". The ad also contains a Store Coupon worth 10 cents off the purchase of two large or three 8 oz cans. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1963 Life magazine |
1 |
$7.50 |
View Animal 19 |
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| Puss'n Boots |
Three color 9 1/2" x 12" ad for their new Canned Meat Flavor Cat Food. The ad, with a red background, has two pictures of a very curious light-colored kitten and text that talks about the Meat Flavored Food being in addition to their Fish Flavored Food. The ad includes a 10 cents off store coupon at the bottom of the page. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 4, 1963 Look magazine |
1 |
$7.50 |
View Animal 16 |
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| Red Heart |
Three color 9 1/2" x 13 1/2" ad for their Dehydrated Doog Food. The ad has a photo of two attentive Airedales as one says, without moving his lips, "Watch how we go for Red Heart's real meat taste". The ad headline exclaims "New! Red Heart 3-Flavor Dog Food Now Dehydrated!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
1 |
$8.00 |
View Animal 7 |
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| Red Heart |
Three color 5 1/4" x 13 1/2" ad for their 3 Flavors of Dog Food with Lassie putting her paw into the equation. Prominent at the top of the ad is a picture of America's favorite Collie looking alertly off to her left as the caption urges you to "Watch for Lassie's MGM Pictures at your favorite theatre". The headline says "Lassie In Person is on the AIR! Famous MGM dog starred in The Lassie Show ABC Network for Red Heart Dog Food". The text seems to spend as many words trying to get the public to listen to The Lassie Show even giving the times and the station that it was played on every Sunday. It does devote a few thoughts to the ingredients of this popular food and mentions the three flavors as being Beef, Fish and Cheese. |
July 21, 1947 Life magazine |
1 |
$8.00 |
View Animal 40 |
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| Sergeant's Dog Medicine's |
Full color 9 1/2" x 12 1/2" wartime ad that features a wonderful drawing by wildlife artist Lynn Bogue Hunt of a sad little Spaniel looking over a fence for his master. The ad text talks about how he will wait until he comes home from fighting the enemy. This ad is larger than my scanner bed so the outside edges do not show up in the scanned view. |
October 26, 1942 Life magazine |
0 |
$8.00 |
View Animal / Hunt |
Temporarily |
| Speak |
Full color 9 3/4" x 13 1/2" ad that is for Speak Soft-Moist Dog Food. This ad has a female holding a piece of this dog food between two of her fingers over a bowl of the food and the ad says that "One Squeeze Shows You It's Soft And Moist Without Adding Water!". Beneath the bowl, labeled "Speak!", it says that it is a "New Ready-To-Eat Dog Food Discovery Is Lean, Tender And Delicious!". Beneath this it has a picture of a woman shaking hands with a boxer as the ad says that "Dogs and people agree - You'll never need to spoon or mix dog food again! Here's why. Speak, new dog food discovery by General Mills is already lean, tender, delicious and completely nutritious right out of the package. Six handy feeding trays in each package. Each equal in nourishment and feeding to a full pound can of premium dog food. And, no mixing. No muss. No refrigeration. No objectionable odor. Squeeze a piece of Speak and you'll never need to spoon or mix dog food again!". |
November 23, 1962 Life magazine |
1 |
$7.50 |
View Animal 58 |
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| Speak |
Full color 9 1/2" x 13 1/2" ad for the Soft-Moist Dog Food with a name that was bound to confuse your dog. The picture shows a pair of female hands holding the plastic tray that the food comes in over the head of her dog who is licking his lips. One of the female hands is pinching one of the "122 bite size tender chunks" over the caption that explains that "one squeeze shows you it's soft and moist withoug adding water!". The text mentions that there are "6 trays in each tray-pack carton" and gives some reasons that "People Love Speak" and that "Dogs Love Speak". |
March 22, 1963 Life magazine |
1 |
$7.50 |
View Animal 41 |
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| Strongheart |
Full color 9 1/2" x 13 1/2" ad for their Tasty Burgers Dog Food. The ad has a drawing of a lo-o-o-g dog standing up and holding into plain view the three flavors available, Beef, Chicken and Liver. The caption has the dog saying "Bless your heart Strongheart - you've put an end to dog-tired meals!". The text claims these are the "3 flavors dogs love best" and places great emphasis on the fact that now you can offer your "tail-wagging friend" variety at meal time. There is also a "10 cent off" coupon in this ad. |
February 24, 1967 Life magazine |
1 |
$7.50 |
View Animal 39 |
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| Swift's |
Three color 5" x 13 3/4" ad for Swift's Pard Meal for Dogs. This ad starts off with a cartoon showing a couple begging their dog to eat while the dog looks away seemingly not even paying attention as the caption says, "Tired of begging your dog to eat?". It then says that "Here's The Dog-Meal With Flavor He Can't Resist!". It then says that if you are "Tired of throwing away half-eaten dishes of this and that dry dog food? Listen: just pour some Swift's PARD MEAL in his bowl, moisten it - and jump out of the way! He'll lick up every morsel till the bowl shines! Your money back if he doesn't. Packed with extra meat fat for flavor, energy, more complete nutrition. Homogenized - cleaner, quicker to feed, won't flake or powder. Aureomycin added to keep your dog 'on feed'. Available in 2 and 5*lb cartons and larger bags". It also claims to be available in CANS too. |
June 1, 1953 Life magazine |
1 |
$8.00 |
View Animal 62 |
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| Texaco |
Black and white 9 1/2" x 13" ad has a drawing of five Dalmation puppies playing together in a springtime yard chasing butterflies. The ad headline calls them "Plenty lively!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
1 |
$8.50 |
View Service Station 11 / Animal |
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| Texaco |
Full color 9 1/2" x 13" ad has a drawing with five Dalmatian puppies running onto and slipping and falling on a frozen pond. The ad headline calls this "Lively winter performance!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
1 |
$8.00 |
View Service Station 13 / Animal |
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| Weirton Steel |
Full color 9 1/2" x 13 1/2" ad that encourages everyone to stock up on items in cans, items that will be secured and unspoiled for long periods of time. The larger picture shows two Beagles, one holding up a red food bowl and the other with a tear in its eye. The headline asks "Keep a cupboard full of cans - please!" The next picture shows a cupboard empty except for one can of dog food and the text has the dogs complaining "Doggone it. She knows one can will never do for the two of us". The rest of the text talks about the advantages of Tin Cans such as the ability to stack and to retain all of the nutrients. |
December 7, 1962 Life magazine |
1 |
$8.00 |
View Steel Container 3 / Animal |
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